Supermetrics brings all your Pinterest Ads data into Google Sheets, Looker Studio, Excel, BigQuery, Snowflake, Redshift, Azure

Pinterest Ads Updates

Updates on the Pinterest Ads data source, including new metrics, dimensions, and other features.

September 2024

2024-09-25

New field added:

  • Three second video views

June 2024

2024-06-05

New fields added:

  • Budget
  • Budget type

September 2023

2023-09-21

New dimensions added:

  • Age group
  • App type
  • Audience include
  • Country code
  • Feed type
  • Gender
  • Keyword
  • Pinner interest
  • Placement
  • Region code
  • Targeted interest

May 2023

2023-05-25

We have updated the data source to Pinterest API v5.

These fields have been marked as deprecated, as they are no longer supported in the new API version:

  • Advertiser created date
  • Advertiser is one-tap
  • Advertiser type
  • Advertiser updated date
  • Business address
  • Is a test account
  • Is agency
  • Is paying agency
  • Merchant ID
  • Represented country
  • VAT exempt number
  • VAT number

February 2022

2022-02-17

These fields have been marked as deprecated, please remove them from your reporting:

  • Total onsite checkouts
  • Total onsite checkouts value
  • Total onsite checkouts CPA

January 2022

2022-01-20

We have updated the data source to Pinterest API v4.

These fields have been marked as deprecated, as they are no longer supported in the new API version:

  • View window days
  • Engagement window days
  • Click window days

December 2021

2021-12-14

The following display names have changed:

  • CTR => CTR (%)
  • CTR paid => CTR paid (%)
  • CTR earned => CTR earned (%)

The following backend names have changed: * ctr_rate => ctr_rate_perc * ctr_rate_paid => ctr_rate_paid_perc * ctr_rate_earned => ctr_rate_earned_perc

May 2021

2021-05-05 -

Added new metrics to help support Pinterest Ads in our Ad Data + GA connector in Data Studio:

  • Conversion rate
  • Cost per conversion

Dec. 2020

2020-12-17 - 

Added new totals fields:

  • Web conversions (Signup)
  • Web order value (Signup)
  • Web conversions (Page visit)
  • Web order value (Page visit)
  • Web ROAS (Page visit)
  • Web CPA (Page visit)
  • Web conversions (Custom)
  • Web order value (Custom)
  • Web conversions (Lead)
  • Web order value (Lead)
  • Conversion value (Signup)
  • CPA (Signup)
  • ROAS (Signup)
  • In-app ROAS (App install)
  • In-app conversions (Signup)
  • In-app order value (Signup)
  • Offline order value (Custom)
  • Offline conversions (Lead)
  • Offline order value (Lead)
  • Offline conversions (Signup)
  • Offline order value (Signup)
  • CPA (Add to cart)
  • ROAS (Add to cart)
  • Conversions (Add to Cart)
  • Conversions Value (Add to cart)
  • Conversions (Checkout)
  • Conversions Value (Checkout)
  • ROAS (Checkout)
  • CPA (Checkout)
  • Conversions (Custom)
  • Conversion value (Custom)
  • CPA (Custom)
  • ROAS (Custom)
  • Conversion value (Lead)
  • CPA (Lead)
  • ROAS (Lead)

May 2020

2020-05-27 -

New metrics have been added:

  • Clicks app install
  • Clicks app install value
  • Engagements app install
  • Engagements app install value
  • Views app install
  • Views app install value
  • App install desktop action to desktop conversion
  • App install desktop action to mobile conversion
  • App install desktop action to tablet conversion
  • app install mobile action to desktop conversion
  • App install mobile action to mobile conversion
  • App install mobile action to tablet conversion
  • App install tablet action to desktop conversion
  • App install tablet action to mobile conversion
  • App install tablet action to tablet conversion
  • In-app app install CPA
  • In-app app install ROAS
  • Total in-app app install
  • Total in-app app install value
  • In-app clicks app install
  • In-app clicks app install value
  • In-app engagements app install
  • In-app engagements app install value
  • In-app views app install
  • In-app views app install value
  • App install CPA
  • Total app install

April 2020

2020-04-07 -

New metrics added for video views/conversions:

  • Clicks watch video
  • Clicks watch video quantity
  • Clicks watch video value
  • Engagements watch video
  • Engagements watch video quantity
  • Engagements watch video value
  • Views watch video
  • Views watch video quantity
  • Views watch video value
  • Watch video desktop action to desktop conversion
  • Watch video desktop action to mobile conversion
  • Watch video desktop action to tablet conversion
  • Watch video mobile action to desktop conversion
  • Watch video mobile action to mobile conversion
  • Watch video mobile action to tablet conversion
  • Watch video tablet action to desktop conversion
  • Watch video tablet action to mobile conversion
  • Watch video tablet action to tablet conversion
  • Total web watch video
  • Total web watch video value
  • Web clicks watch video
  • Web clicks watch video value
  • Web engagements watch video
  • Web engagements watch video value
  • Web views watch video
  • Web views watch video value
  • Web watch video CPA
  • Web watch video ROAS
  • Video avg. watch time (s) paid
  • Video avg. watch time (s) earned
  • Video views paid
  • Video views earned
  • Video starts paid
  • Video starts earned
  • Video views at 100% paid
  • Video views at 100% earned
  • Video views at 25% paid
  • Video views at 25% earned
  • Video views at 50% paid
  • Video views at 50% earned
  • Video views at 75% paid
  • Video views at 75% earned
  • Video views at 95% paid
  • Video views at 95% earned

March 2020

2020-03-17 -

The following fields were added to support Promoted Pin details:

  • Promoted pin ID
  • Pin ID
  • Promoted pin name
  • Promoted pin status
  • Promoted pin created date
  • Promoted pin updated date
  • Android deep link
  • Android click tracking URL
  • Creative type
  • Destination URL
  • IOS deep link
  • Is pin deleted
  • Review status
  • Tracking URLs
  • View tracking URL

Feb. 2020

2020-02-11 -

Added feature to allow to select attribution window for conversions.

New leads conversion metrics added:

  • Clicks lead
  • Clicks lead quantity
  • Clicks lead value
  • Engagements lead
  • Engagements lead quantity
  • Engagements lead value
  • Views lead
  • Views lead quantity
  • Views lead value
  • Leads desktop action to desktop conversion
  • Leads desktop action to mobile conversion
  • Leads desktop action to tablet conversion
  • Leads mobile action to desktop conversion
  • Leads mobile action to mobile conversion
  • Leads mobile action to tablet conversion
  • Leads tablet action to desktop conversion
  • Leads tablet action to mobile conversion
  • Leads tablet action to tablet conversion

2020-02-18:

The metric "Spend" has been renamed to "Cost". 

The following currency conversion metrics have been added:

  • Cost (EUR)
  • Cost (USD)
  • Cost (GBP)

The following conversion totals fields has been added:

  • Leads
  • Sign-ups

2020-02-26 - the following fields have been added:

  • Clicks add to cart
  • Clicks add to cart quantity
  • Clicks add to cart value
  • Engagements add to cart
  • Engagements add to cart quantity
  • Engagements add to cart value
  • Views add to cart
  • Views add to cart quantity
  • Views add to cart value
  • Add to cart desktop action to desktop conversion
  • Add to cart desktop action to mobile conversion
  • Add to cart desktop action to tablet conversion
  • Add to cart mobile action to desktop conversion
  • Add to cart mobile action to mobile conversion
  • Add to cart mobile action to tablet conversion
  • Add to cart tablet action to desktop conversion
  • Add to cart tablet action to mobile conversion
  • Add to cart tablet action to tablet conversion
  • In-app add to cart CPA
  • In-app add to cart ROAS
  • Total in-app add to cart
  • Total in-app add to cart value
  • In-app clicks add to cart
  • In-app clicks add to cart value
  • In-app engagements add to cart
  • In-app engagements add to cart value
  • In-app views add to cart
  • In-app views add to cart value
  • Total web add to cart
  • Total web add to cart value
  • Web clicks add to cart
  • Web clicks add to cart value
  • Web engagements add to cart
  • Web engagements add to cart value
  • Web views add to cart
  • Web views add to cart value
  • Web add to cart CPA
  • Web add to cart ROAS