Pinterest Ads Updates
Updates on the Pinterest Ads data source, including new metrics, dimensions, and other features.
September 2024
2024-09-25
New field added:
- Three second video views
June 2024
2024-06-05
New fields added:
- Budget
- Budget type
September 2023
2023-09-21
New dimensions added:
- Age group
- App type
- Audience include
- Country code
- Feed type
- Gender
- Keyword
- Pinner interest
- Placement
- Region code
- Targeted interest
May 2023
2023-05-25
We have updated the data source to Pinterest API v5.
These fields have been marked as deprecated, as they are no longer supported in the new API version:
- Advertiser created date
- Advertiser is one-tap
- Advertiser type
- Advertiser updated date
- Business address
- Is a test account
- Is agency
- Is paying agency
- Merchant ID
- Represented country
- VAT exempt number
- VAT number
February 2022
2022-02-17
These fields have been marked as deprecated, please remove them from your reporting:
- Total onsite checkouts
- Total onsite checkouts value
- Total onsite checkouts CPA
January 2022
2022-01-20
We have updated the data source to Pinterest API v4.
These fields have been marked as deprecated, as they are no longer supported in the new API version:
- View window days
- Engagement window days
- Click window days
December 2021
2021-12-14
The following display names have changed:
- CTR => CTR (%)
- CTR paid => CTR paid (%)
- CTR earned => CTR earned (%)
The following backend names have changed: * ctr_rate => ctr_rate_perc * ctr_rate_paid => ctr_rate_paid_perc * ctr_rate_earned => ctr_rate_earned_perc
May 2021
2021-05-05 -
Added new metrics to help support Pinterest Ads in our Ad Data + GA connector in Data Studio:
- Conversion rate
- Cost per conversion
Dec. 2020
2020-12-17 -
Added new totals fields:
- Web conversions (Signup)
- Web order value (Signup)
- Web conversions (Page visit)
- Web order value (Page visit)
- Web ROAS (Page visit)
- Web CPA (Page visit)
- Web conversions (Custom)
- Web order value (Custom)
- Web conversions (Lead)
- Web order value (Lead)
- Conversion value (Signup)
- CPA (Signup)
- ROAS (Signup)
- In-app ROAS (App install)
- In-app conversions (Signup)
- In-app order value (Signup)
- Offline order value (Custom)
- Offline conversions (Lead)
- Offline order value (Lead)
- Offline conversions (Signup)
- Offline order value (Signup)
- CPA (Add to cart)
- ROAS (Add to cart)
- Conversions (Add to Cart)
- Conversions Value (Add to cart)
- Conversions (Checkout)
- Conversions Value (Checkout)
- ROAS (Checkout)
- CPA (Checkout)
- Conversions (Custom)
- Conversion value (Custom)
- CPA (Custom)
- ROAS (Custom)
- Conversion value (Lead)
- CPA (Lead)
- ROAS (Lead)
May 2020
2020-05-27 -
New metrics have been added:
- Clicks app install
- Clicks app install value
- Engagements app install
- Engagements app install value
- Views app install
- Views app install value
- App install desktop action to desktop conversion
- App install desktop action to mobile conversion
- App install desktop action to tablet conversion
- app install mobile action to desktop conversion
- App install mobile action to mobile conversion
- App install mobile action to tablet conversion
- App install tablet action to desktop conversion
- App install tablet action to mobile conversion
- App install tablet action to tablet conversion
- In-app app install CPA
- In-app app install ROAS
- Total in-app app install
- Total in-app app install value
- In-app clicks app install
- In-app clicks app install value
- In-app engagements app install
- In-app engagements app install value
- In-app views app install
- In-app views app install value
- App install CPA
- Total app install
April 2020
2020-04-07 -
New metrics added for video views/conversions:
- Clicks watch video
- Clicks watch video quantity
- Clicks watch video value
- Engagements watch video
- Engagements watch video quantity
- Engagements watch video value
- Views watch video
- Views watch video quantity
- Views watch video value
- Watch video desktop action to desktop conversion
- Watch video desktop action to mobile conversion
- Watch video desktop action to tablet conversion
- Watch video mobile action to desktop conversion
- Watch video mobile action to mobile conversion
- Watch video mobile action to tablet conversion
- Watch video tablet action to desktop conversion
- Watch video tablet action to mobile conversion
- Watch video tablet action to tablet conversion
- Total web watch video
- Total web watch video value
- Web clicks watch video
- Web clicks watch video value
- Web engagements watch video
- Web engagements watch video value
- Web views watch video
- Web views watch video value
- Web watch video CPA
- Web watch video ROAS
- Video avg. watch time (s) paid
- Video avg. watch time (s) earned
- Video views paid
- Video views earned
- Video starts paid
- Video starts earned
- Video views at 100% paid
- Video views at 100% earned
- Video views at 25% paid
- Video views at 25% earned
- Video views at 50% paid
- Video views at 50% earned
- Video views at 75% paid
- Video views at 75% earned
- Video views at 95% paid
- Video views at 95% earned
March 2020
2020-03-17 -
The following fields were added to support Promoted Pin details:
- Promoted pin ID
- Pin ID
- Promoted pin name
- Promoted pin status
- Promoted pin created date
- Promoted pin updated date
- Android deep link
- Android click tracking URL
- Creative type
- Destination URL
- IOS deep link
- Is pin deleted
- Review status
- Tracking URLs
- View tracking URL
Feb. 2020
2020-02-11 -
Added feature to allow to select attribution window for conversions.
New leads conversion metrics added:
- Clicks lead
- Clicks lead quantity
- Clicks lead value
- Engagements lead
- Engagements lead quantity
- Engagements lead value
- Views lead
- Views lead quantity
- Views lead value
- Leads desktop action to desktop conversion
- Leads desktop action to mobile conversion
- Leads desktop action to tablet conversion
- Leads mobile action to desktop conversion
- Leads mobile action to mobile conversion
- Leads mobile action to tablet conversion
- Leads tablet action to desktop conversion
- Leads tablet action to mobile conversion
- Leads tablet action to tablet conversion
2020-02-18:
The metric "Spend" has been renamed to "Cost".
The following currency conversion metrics have been added:
- Cost (EUR)
- Cost (USD)
- Cost (GBP)
The following conversion totals fields has been added:
- Leads
- Sign-ups
2020-02-26 - the following fields have been added:
- Clicks add to cart
- Clicks add to cart quantity
- Clicks add to cart value
- Engagements add to cart
- Engagements add to cart quantity
- Engagements add to cart value
- Views add to cart
- Views add to cart quantity
- Views add to cart value
- Add to cart desktop action to desktop conversion
- Add to cart desktop action to mobile conversion
- Add to cart desktop action to tablet conversion
- Add to cart mobile action to desktop conversion
- Add to cart mobile action to mobile conversion
- Add to cart mobile action to tablet conversion
- Add to cart tablet action to desktop conversion
- Add to cart tablet action to mobile conversion
- Add to cart tablet action to tablet conversion
- In-app add to cart CPA
- In-app add to cart ROAS
- Total in-app add to cart
- Total in-app add to cart value
- In-app clicks add to cart
- In-app clicks add to cart value
- In-app engagements add to cart
- In-app engagements add to cart value
- In-app views add to cart
- In-app views add to cart value
- Total web add to cart
- Total web add to cart value
- Web clicks add to cart
- Web clicks add to cart value
- Web engagements add to cart
- Web engagements add to cart value
- Web views add to cart
- Web views add to cart value
- Web add to cart CPA
- Web add to cart ROAS