Supermetrics brings all your marketing data into Google Sheets, Google Data Studio, Excel, BigQuery, Snowflake, Redshift, Azure
| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| TIME | Year | year | dim | |
| Year of week (Sun-Sat) | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| Time zone | timeZone | dim | ||
| PARTNER | Partner ID | PartnerId | dim | ID of the partner |
| Partner currency code | PartnerCurrencyCode | dim | Code of the partner currency | |
| ADVERTISER | Advertiser ID | AdvertiserId | dim | ID of the advertiser |
| Advertiser name | AdvertiserName | dim | Name of the advertiser | |
| Advertiser description | AdvertiserDescription | dim | Description of the advertiser | |
| Advertiser currency code | AdvertiserCurrencyCode | dim | Three-letter currency code of the advertiser | |
| Advertiser keywords | AdvertiserKeywords | dim | Keywords that classify the advertiser | |
| Advertiser availability | AdvertiserAvailability | dim | Availability state of the advertiser | |
| Advertiser logo URL | AdvertiserLogoUrl | dim | URL for the Advertiser's logo or brand image | |
| Advertiser domain address | AdvertiserDomainAddress | dim | The domain address (including http:// or https://) for the advertiser | |
| Advertiser dimensional bidding supported | AdvertiserIsDimensionalBiddingModeSupported | dim | Whether or not dimensional bidding mode (Megagon) mode is supported for the advertiser | |
| Advertiser's referral URL ignored in conversion | AdvertiserIgnoreReferralUrlInConversion | dim | Whether or not conversions with deduplication key different only in referral url are considered duplicates for the advertiser | |
| DEAL | Deal ID | DealId | dim | ID of the deal |
| CAMPAIGN | Campaign ID | CampaignId | dim | ID of the campaign |
| Campaign name | CampaignName | dim | Name of the campaign | |
| Campaign type | CampaignType | dim | Type of the campaign | |
| Campaign availability | CampaignAvailability | dim | Availability of the campaign | |
| Campaign description | CampaignDescription | dim | Description of the campaign | |
| Campaign budget amount | CampaignBudgetAmount | dim | The maximum amount the campaign may spend | |
| Campaign budget currency | CampaignBudgetCurrency | dim | Budget currency of the campaign | |
| Campaign budget in impressions | CampaignBudgetInImpressions | dim | The maximum amount of impressions the campaign should buy | |
| Campaign daily budget amount | CampaignDailyBudgetAmount | dim | The total amount the campaign should spend in a single day, if able | |
| Campaign daily budget currency | CampaignDailyBudgetCurrency | dim | Daily budget currency of the campaign | |
| Campaign daily budget in impressions | CampaignDailyBudgetInImpressions | dim | The total number of impressions the campaign should buy in a single day, if able | |
| Campaign start date | CampaignStart | dim | The date that the campaign should start spending | |
| Campaign end date | CampaignEnd | dim | The date that the campaign should stop spending if it has not yet exhausted its budget | |
| Campaign start date and time | CampaignStartDatetime | dim | The date and time (in UTC) that the campaign should start spending | |
| Campaign end date and time | CampaignEndDatetime | dim | The date and time (in UTC) that the campaign should stop spending if it has not yet exhausted its budget | |
| Campaign created date | CampaignCreated | dim | The date the campaign was created | |
| Campaign updated date | CampaignUpdated | dim | The date the campaign was last updated | |
| Campaign auto allocator enabled | CampaignAutoAllocatorEnabled | dim | Whether auto allocator is enabled or not | |
| Campaign auto prioritization enabled | CampaignAutoPrioritizationEnabled | dim | Flag that allows the system to auto prioritize ad groups when AutoAllocator™ is turned on | |
| Campaign minimum ad group spend in advertiser currency | CampaignMinimumAdGroupSpendInAdvertiserCurrency | dim | Each ad group in the campaign will spend this minimum amount daily (if there's enough spend potential) | |
| Campaign pacing mode | CampaignPacingMode | dim | Pacing mode of the campaign | |
| Campaign labels | CampaignCustomLabels | dim | Custom labels assigned to this campaign | |
| Campaign CPA click weight | CampaignCustomCPAClickWeight | dim | Weight to assign to click through pixels when calculating custom CPA | |
| Campaign CPA view weight | CampaignCustomCPAViewthroughWeight | dim | Weight to assign to view pixels when calculating custom CPA | |
| Campaign CTV targeting/attribution | CampaignCtvTargetingAndAttribution | dim | Flag that extends audience to include Connected TV (CTV) devices and include CTV in standard attribution | |
| AD GROUP | Ad group ID | AdGroupId | dim | ID of the ad group |
| Ad group name | AdGroupName | dim | Name of the ad group | |
| Ad group description | AdGroupDescription | dim | Description of the ad group | |
| Ad group enabled | AdGroupIsEnabled | dim | Whether the ad group is enabled to spend | |
| Ad group is high fill rate | AdGroupIsHighFillRate | dim | Whether the ad group is a high fill rate ad group | |
| Ad group availability | AdGroupAvailability | dim | Whether the ad group is active and available for normal operation or archived and hidden from normal view | |
| Ad group created date | AdGroupCreated | dim | The date the ad group was created | |
| Ad group updated date | AdGroupUpdated | dim | The date the ad group was last updated | |
| Ad group labels | AdGroupCustomLabels | dim | Custom labels assigned to this ad group | |
| Ad group is classic | AdGroupIsClassic | dim | If true, this ad group's settings will be shown using the Classic UI instead of the Megagon UI | |
| Ad group Koa features enabled | AdGroupAreFutureKoaFeaturesEnabled | dim | Whether future Koa features will be enabled for this Ad Group automatically | |
| Ad group predictive clearing | AdGroupPredictiveClearingEnabled | dim | Whether predictive clearing is enabled/disabled for this ad group | |
| Ad group identity alliance | AdGroupUseIdentityAlliance | dim | Whether the selection of the cross device graphs used to extend the ad group's targeting is controlled by the system | |
| Ad group budget in impressions | AdGroupBudgetInImpressions | dim | Ad group budget in impressions | |
| Ad group budget (adv currency) | AdGroupBudgetAdvCurrency | dim | Ad group budget in advertiser's currency | |
| Ad group daily cap in impressions | AdGroupDailyCapInImpressions | dim | Ad group daily cap in impressions | |
| Ad group daily target in impressions | AdGroupDailyTargetInImpressions | dim | Ad group daily target in impressions | |
| Ad group daily cap (adv currency) | AdGroupDailyCapAdvCurrency | dim | Ad group daily cap in advertiser's currency | |
| Ad group daily target (adv currency) | AdGroupDailyTargetAdvCurrency | dim | Ad group daily target in advertiser's currency | |
| Ad group base bid CPM (adv currency) | AdGroupBaseBidCpmAdvCurrency | dim | Ad group base bid clicks per thousand impressions in advertiser's currency | |
| AD | Creative ID | CreativeId | dim | ID of the creative |
| Creative name | CreativeName | dim | Name of the creative | |
| Creative description | CreativeDescription | dim | Description of the creative | |
| Creative type | CreativeType | dim | Type of the creative | |
| Creative availability | CreativeAvailability | dim | Indicates whether the creative is available for use or archived and hidden from views | |
| Creative image | CreativeImage | dim | Creative image of the ad | |
| Creative image URL | CreativeImageUrl | dim | The URL where The Trade Desk has stored the image file for ad serving | |
| Creative image landing URL | CreativeImageLandingPageUrl | dim | Landing page URL of the creative image | |
| Creative flight start | CreativeFlightStart | dim | The flight start date (without the time zone) for the creative | |
| Creative flight end date | CreativeFlightEnd | dim | The flight end date (without the time zone) for the creative | |
| Creative flight start date and time | CreativeFlightStartDatetime | dim | The flight start date and time in UTC (without the time zone) for the creative | |
| Creative flight end date and time | CreativeFlightEndDatetime | dim | The flight end date and time in UTC (without the time zone) for the creative | |
| Creative created date | CreativeCreated | dim | The date the creative was created | |
| Creative updated date | CreativeUpdated | dim | The date the creative was last updated | |
| Creative share link | CreativeShareLink | dim | Share link to allow anyone to preview this creative | |
| Creative served in China | CreativeServedInChina | dim | Flag to indicate this creative will be served in China or not | |
| Ad server creative placement ID | AdServerCreativePlacementID | dim | Placement ID of the creative on ad server | |
| Ad server name | AdServerName | dim | Name of the ad server | |
| Ad format | AdFormat | dim | Ad format (width x height) | |
| Frequency | Frequency | dim | How frequently an ad was shown to a single use, bucketed by frequency within the past 24 hours. "0" means that one ad was shown | |
| AUDIENCE | Audience ID | AudienceID | dim | ID of the audience |
| Audience name | AudienceName | dim | Name of the audience | |
| Audience description | AudienceDescription | dim | Description of the audience | |
| Audience auto generated | AudienceIsAutoGenerated | dim | Indicates if this audience was automatically generated by The Trade Desk platform | |
| Audience geo for counts | AudienceGeoForCounts | dim | The geo (country or continent) that the counts for this audience should be filtered to | |
| Audience unique user count | AudienceUniqueUserCount | dim | The number of devices/browsers in the audience | |
| Audience persons count | AudiencePersonsCount | dim | The number of persons in the audience | |
| Audience household count | AudienceHouseholdCount | dim | The number of households in this audience | |
| CATEGORY | Category name | CategoryName | dim | Name of the category |
| Industry category ID | IndustryCategoryId | dim | ID of the industry category | |
| Industry category name | IndustryCategoryName | dim | Name of the industry category | |
| Industry category path | IndustryCategoryPath | dim | Path of the industry category | |
| Industry category parent ID | IndustryCategoryParentId | dim | Parent ID of the industry category | |
| SUPPLY VENDOR | Supply vendor integer ID | SupplyVendorIntegerID | dim | ID (integer) of the supply vendor |
| Supply vendor | SupplyVendor | dim | Name of the supply vendor | |
| INVENTORY | Site | Site | dim | Name of the site |
| Site/category bid factor | SiteCategoryBidFactor | dim | Bid factor of the site/category | |
| Fold | Fold | dim | ||
| Fold bid factor | FoldBidFactor | dim | Factor of the fold bid | |
| Language | Language | dim | Language of the inventory | |
| PLATFORM | Device type | DeviceType | dim | Type of the device |
| Operating system version | OperatingSystemVersion | dim | Operating system version of the device | |
| Operating system | OperatingSystem | dim | Operating system family of the device | |
| Browser | Browser | dim | The name of used browser | |
| RECENCY | Recency group | RecencyGroup | dim | Recency group |
| Recency group start | RecencyGroupStart | dim | Recency group start in minutes | |
| Recency group end | RecencyGroupEnd | dim | Recency group end in minutes | |
| DATA ELEMENT | Data element | DataElement | dim | Data element |
| 1st party data ID | 1stPartyDataID | dim | ID of the 1st party data | |
| 3rd party data ID | 3rdPartyDataID | dim | ID of the 3rd party data | |
| 3rd party data brand ID | 3rdPartyDataBrandID | dim | Brand ID of the 3rd party data | |
| 3rd party data brand | 3rdPartyDataBrand | dim | Brand of the 3rd party data | |
| GEO | Country | Country | dim | Country |
| Country code | CountryCode | dim | Two-letter country code | |
| Region | Region | dim | Region | |
| Metro | Metro | dim | Metro | |
| City | City | dim | City | |
| CONVERSIONS | Click conversion currency 01 | ClickConversionCurrency01 | dim | 01 - currency of the click conversion |
| Click conversion currency 02 | ClickConversionCurrency02 | dim | 02 - currency of the click conversion | |
| Click conversion currency 03 | ClickConversionCurrency03 | dim | 03 - currency of the click conversion | |
| Click conversion currency 04 | ClickConversionCurrency04 | dim | 04 - currency of the click conversion | |
| Click conversion currency 05 | ClickConversionCurrency05 | dim | 05 - currency of the click conversion | |
| Click conversion currency 06 | ClickConversionCurrency06 | dim | 06 - currency of the click conversion | |
| View through conversion currency 01 | ViewThroughConversionCurrency01 | dim | 01 - currency of the view through conversion | |
| View through conversion currency 02 | ViewThroughConversionCurrency02 | dim | 02 - currency of the view through conversion | |
| View through conversion currency 03 | ViewThroughConversionCurrency03 | dim | 03 - currency of the view through conversion | |
| View through conversion currency 04 | ViewThroughConversionCurrency04 | dim | 04 - currency of the view through conversion | |
| View through conversion currency 05 | ViewThroughConversionCurrency05 | dim | 05 - currency of the view through conversion | |
| View through conversion currency 06 | ViewThroughConversionCurrency06 | dim | 06 - currency of the view through conversion | |
| DEPRECATED | Site list permissions | SiteListPermissions | dim | Permissions of the site list. Please note that this field will be removed on 2021-03-31 |
| Site list ID | SiteListID | dim | ID of the site list. Please note that this field will be removed on 2021-03-31 | |
| Site list name | SiteListName | dim | Name of the site list. Please note that this field will be removed on 2021-03-31 | |
| Creative integer ID | CreativeIntegerID | dim | ID (integer) of the creative. Please note that this field will be removed on 2021-10-19 | |
| App | App | dim | Name of the app. Please note that this field will be removed on 2021-10-19 | |
| Ad group integer ID | AdGroupIntegerID | dim | ID (integer) of the ad group. Please note that this field will be removed on 2021-10-19 | |
| Campaign integer ID | CampaignIntegerID | dim | ID (integer) of the campaign. Please note that this field will be removed on 2021-10-19 | |
| Advertiser integer ID | AdvertiserIntegerID | dim | ID (integer) of the advertiser. Please note that this field will be removed on 2021-10-19 | |
| Partner integer ID | PartnerIntegerID | dim | ID (integer) of the partner. Please note that this field will be removed on 2021-10-19 | |
| Site list description | SiteListDescription | dim | Description of the site list. Please note that this field will be removed on 2021-03-31 | |
| PERFORMANCE | Impressions | Impressions | met | Number of impressions |
| Clicks | Clicks | met | Number of clicks | |
| CTR | Ctr | met | Click-through ratio | |
| CPM | Cpm | met | Cost per 1000 impressions. Calculated from Advertiser cost in Advertiser currency | |
| CPC | Cpc | met | Cost per click. Calculated from Advertiser cost in Advertiser currency | |
| Total conversion 01 | TotalConversion01 | met | Total conversion combining click conversion and view through conversion from 01 conversion pixel | |
| Total conversion 01 revenue | TotalConversionRevenue01 | met | Total conversion revenue combining click conversion and view through conversion revenues from 01 conversion pixel | |
| Total conversion 02 | TotalConversion02 | met | Total conversion combining click conversion and view through conversion from 02 conversion pixel | |
| Total conversion 02 revenue | TotalConversionRevenue02 | met | Total conversion revenue combining click conversion and view through conversion revenues from 02 conversion pixel | |
| Total conversion 03 | TotalConversion03 | met | Total conversion combining click conversion and view through conversion from 03 conversion pixel | |
| Total conversion 03 revenue | TotalConversionRevenue03 | met | Total conversion revenue combining click conversion and view through conversion revenues from 03 conversion pixel | |
| Total conversion 04 | TotalConversion04 | met | Total conversion combining click conversion and view through conversion from 04 conversion pixel | |
| Total conversion 04 revenue | TotalConversionRevenue04 | met | Total conversion revenue combining click conversion and view through conversion revenues from 04 conversion pixel | |
| Total conversion 05 | TotalConversion05 | met | Total conversion combining click conversion and view through conversion from 05 conversion pixel | |
| Total conversion 05 revenue | TotalConversionRevenue05 | met | Total conversion revenue combining click conversion and view through conversion revenues from 05 conversion pixel | |
| Total conversion 06 | TotalConversion06 | met | Total conversion combining click conversion and view through conversion from 06 conversion pixel | |
| Total conversion 06 revenue | TotalConversionRevenue06 | met | Total conversion revenue combining click conversion and view through conversion revenues from 06 conversion pixel | |
| Click conversions | TotalClickConversions | met | Total click conversions combining click conversions from 01-06 conversion pixels | |
| Cost per click conversion | CpaClick | met | Cost per click conversion from conversion pixels 01-06. Calculated from advertiser cost in advertiser currency | |
| Click conversion revenue | TotalClickConversionRevenue | met | Total click conversion revenue combining click conversion revenue from 01-06 conversion pixels | |
| View-through conversions | TotalViewThroughConversions | met | Total view-through conversions combining view-through conversions from 01-06 conversion pixels | |
| Cost per view-through conversion | CpaView | met | Cost per view-through conversion from conversion pixels 01-06. Calculated from advertiser cost in advertiser currency | |
| View-through conversion revenue | TotalViewThroughConversionRevenue | met | Total view-through conversion revenue combining view-through conversion revenue from 01-06 conversion pixels | |
| Touch conversions | TotalConversionTouch | met | Total touch conversions combining touch conversions from 01-06 conversion pixels | |
| Cost per touch conversion | CpaTouch | met | Cost per touch conversion from conversion pixels 01-06. Calculated from advertiser cost in advertiser currency | |
| Touch conversion revenue | TotalConversionTouchRevenue | met | Total touch conversion revenue combining touch conversion revenue from 01-06 conversion pixels | |
| Time-weighted decay conversions | TotalTimeWeightedDecayConversions | met | Total time-weighted decay conversions combining time-weighted decay conversions from 01-06 conversion pixels | |
| Cost per time-weighted decay conversion | CpaTimeWeightedDecay | met | Cost per time-weighted decay conversion from conversion pixels 01-06. Calculated from advertiser cost in advertiser currency | |
| Time-weighted decay conversion revenue | TotalTimeWeightedDecayConversionRevenue | met | Total time-weighted decay conversion revenue combining time-weighted decay conversion revenue from 01-06 conversion pixels | |
| Sampled tracked impressions | SampledTrackedImpressions | met | Number of sampled tracked impressions | |
| Sampled viewed impressions | SampledViewedImpressions | met | Number of sampled viewed impressions | |
| Bids | Bids | met | Number of bids | |
| Total bid amount (USD) | TotalBidAmountUsd | met | Total bid amount in USD | |
| Total bid amount (adv currency) | TotalBidAmountAdvCurrency | met | Total bid amount in advertiser's currency | |
| Total bid amount (partner currency) | TotalBidAmountPartnerCurrency | met | Total bid amount in partner's currency | |
| CONVERSIONS | Click conversion 01 | ClickConversion01 | met | 01 - click conversion |
| Click conversion 02 | ClickConversion02 | met | 02 - click conversion | |
| Click conversion 03 | ClickConversion03 | met | 03 - click conversion | |
| Click conversion 04 | ClickConversion04 | met | 04 - click conversion | |
| Click conversion 05 | ClickConversion05 | met | 05 - click conversion | |
| Click conversion 06 | ClickConversion06 | met | 06 - click conversion | |
| Click conversion 01 revenue | ClickConversion01Revenue | met | 01 - revenue of the click conversion | |
| Click conversion 02 revenue | ClickConversion02Revenue | met | 02 - revenue of the click conversion | |
| Click conversion 03 revenue | ClickConversion03Revenue | met | 03 - revenue of the click conversion | |
| Click conversion 04 revenue | ClickConversion04Revenue | met | 04 - revenue of the click conversion | |
| Click conversion 05 revenue | ClickConversion05Revenue | met | 05 - revenue of the click conversion | |
| Click conversion 06 revenue | ClickConversion06Revenue | met | 06 - revenue of the click conversion | |
| View through conversion 01 | ViewThroughConversion01 | met | 01 - view through conversion | |
| View through conversion 02 | ViewThroughConversion02 | met | 02 - view through conversion | |
| View through conversion 03 | ViewThroughConversion03 | met | 03 - view through conversion | |
| View through conversion 04 | ViewThroughConversion04 | met | 04 - view through conversion | |
| View through conversion 05 | ViewThroughConversion05 | met | 05 - view through conversion | |
| View through conversion 06 | ViewThroughConversion06 | met | 06 - view through conversion | |
| View through conversion 01 revenue | ViewThroughConversion01Revenue | met | 01 - view-through conversion revenue | |
| View through conversion 02 revenue | ViewThroughConversion02Revenue | met | 02 - revenue of the view through conversion | |
| View through conversion 03 revenue | ViewThroughConversion03Revenue | met | 03 - revenue of the view through conversion | |
| View through conversion 04 revenue | ViewThroughConversion04Revenue | met | 04 - revenue of the view through conversion | |
| View through conversion 05 revenue | ViewThroughConversion05Revenue | met | 05 - view-through conversion revenue | |
| View through conversion 06 revenue | ViewThroughConversion06Revenue | met | 06 - view-through conversion revenue | |
| Conversion touch 01 | ConversionTouch01 | met | 01 - conversion touch | |
| Conversion touch 02 | ConversionTouch02 | met | 02 - conversion touch | |
| Conversion touch 03 | ConversionTouch03 | met | 03 - conversion touch | |
| Conversion touch 04 | ConversionTouch04 | met | 04 - conversion touch | |
| Conversion touch 05 | ConversionTouch05 | met | 05 - conversion touch | |
| Conversion touch 06 | ConversionTouch06 | met | 06 - conversion touch | |
| Conversion touch 01 revenue | ConversionTouch01Revenue | met | 01 - conversion touch revenue | |
| Conversion touch 02 revenue | ConversionTouch02Revenue | met | 02 - conversion touch revenue | |
| Conversion touch 03 revenue | ConversionTouch03Revenue | met | 03 - conversion touch revenue | |
| Conversion touch 04 revenue | ConversionTouch04Revenue | met | 04 - conversion touch revenue | |
| Conversion touch 05 revenue | ConversionTouch05Revenue | met | 05 - conversion touch revenue | |
| Conversion touch 06 revenue | ConversionTouch06Revenue | met | 06 - conversion touch revenue | |
| Time weighted decay conversion 01 | TimeWeightedDecayConversion01 | met | 01 - time weighted decay conversion | |
| Time weighted decay conversion 02 | TimeWeightedDecayConversion02 | met | 02 - time weighted decay conversion | |
| Time weighted decay conversion 03 | TimeWeightedDecayConversion03 | met | 03 - time weighted decay conversion | |
| Time weighted decay conversion 04 | TimeWeightedDecayConversion04 | met | 04 - time weighted decay conversion | |
| Time weighted decay conversion 05 | TimeWeightedDecayConversion05 | met | 05 - time weighted decay conversion | |
| Time weighted decay conversion 06 | TimeWeightedDecayConversion06 | met | 06 - time weighted decay conversion | |
| Time weighted decay conversion 01 revenue | TimeWeightedDecayConversion01Revenue | met | 01 - time weighted decay conversion revenue | |
| Time weighted decay conversion 02 revenue | TimeWeightedDecayConversion02Revenue | met | 02 - time weighted decay conversion revenue | |
| Time weighted decay conversion 03 revenue | TimeWeightedDecayConversion03Revenue | met | 03 - time weighted decay conversion revenue | |
| Time weighted decay conversion 04 revenue | TimeWeightedDecayConversion04Revenue | met | 04 - time weighted decay conversion revenue | |
| Time weighted decay conversion 05 revenue | TimeWeightedDecayConversion05Revenue | met | 05 - time weighted decay conversion revenue | |
| Time weighted decay conversion 06 revenue | TimeWeightedDecayConversion06Revenue | met | 06 - time weighted decay conversion revenue | |
| PLAYER | Player views | PlayerViews | met | Number of views in player |
| Player engaged views | PlayerEngagedViews | met | Number of player engaged views | |
| Player completed views | PlayerCompletedViews | met | Player completed views | |
| Player starts | PlayerStarts | met | Number of starts in player | |
| Player mute | PlayerMute | met | Number of times player muted | |
| Player unmute | PlayerUnmute | met | Number of times player unmuted | |
| Player pause | PlayerPause | met | Number of times player paused | |
| Player resume | PlayerResume | met | Number of times player resumed | |
| Player full screen | PlayerFullscreen | met | Number of times player switched fullscreen | |
| Player errors | PlayerErrors | met | Number of player errors | |
| Player skip | PlayerSkip | met | Number of times player skiped | |
| Player rewind | PlayerRewind | met | Number of times player rewind | |
| Player expansion | PlayerExpansion | met | Number of times player expanded | |
| Player collapse | PlayerCollapse | met | Number of times player collapsed | |
| Player close | PlayerClose | met | Number of times player closed | |
| Player invitation accept | PlayerInvitationAccept | met | Number of times player invitation accepted | |
| Player 25% complete | Player25Complete | met | Player 25% complete views | |
| Player 50% complete | Player50Complete | met | Player 50% complete views | |
| Player 75% complete | Player75Complete | met | Player 75% complete views | |
| COST | TTD cost (USD) | TtdCostUsd | met | The Trade Desk cost in USD |
| TTD cost (adv currency) | TtdCostAdvCurrency | met | The Trade Desk cost in advertiser's currency | |
| TTD cost (partner currency) | TtdCostPartnerCurrency | met | The Trade Desk cost in partner's currency | |
| Partner cost (USD) | PartnerCostUsd | met | Partner cost in USD | |
| Partner cost (adv currency) | PartnerCostAdvCurrency | met | Partner cost in advertiser's currency | |
| Partner cost (partner currency) | PartnerCostPartnerCurrency | met | Partner cost in partner's currency | |
| Advertiser cost (USD) | AdvertiserCostUSD | met | Advertiser cost in USD | |
| Advertiser cost (adv currency) | AdvertiserCostAdvCurrency | met | Advertiser cost in advertiser's currency | |
| Advertiser cost (partner currency) | AdvertiserCostPartnerCurrency | met | Advertiser cost in partner's currency |