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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| TIME | Year | year | dim | Year, e.g. 2017 |
| Year of week (Sun-Sat) | yearOfWeek | dim | Year of week for US-style Sunday-Saturday weeks, e.g. 2017 | |
| Year of week (Mon-Sun) | yearOfWeekIso | dim | Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 | |
| Year & month | yearMonth | dim | Year and month, e.g. 2017|06 | |
| Month | month | dim | Month, e.g. 6 | |
| Year & week (Sun-Sat) | yearWeek | dim | Year and week for US-style Sunday-Saturday weeks, e.g. 2017|08 | |
| Year & week (Mon-Sun) | yearWeekIso | dim | Year and week for ISO standard Monday-Sunday weeks, e.g. 2017|08 | |
| Week (Sun-Sat) | week | dim | US week number, e.g. 51 | |
| Week (Mon-Sun) | weekIso | dim | ISO week number, e.g. 51 | |
| Day of month | dayOfMonth | dim | Day of month, e.g. 2 | |
| Day of week (Sun-Sat) | dayOfWeekName | dim | Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday | |
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday | |
| Date | date | dim | Date, e.g. 2017-01-31 | |
| Hour | hour | dim | Hour in a 24-hour clock, e.g. 18 | |
| ACCOUNT | Advertiser name | advertiser_name | dim | Name of the advertiser account |
| Advertiser ID | advertiser_id | dim | ID of the advertiser account | |
| Advertiser status | advertiser_status | dim | ||
| Company | advertiser_company | dim | Advertiser company name | |
| Advertiser balance | advertiser_balance | dim | Available balance on the account | |
| Currency | advertiser_currency | dim | Currency of the advertiser account | |
| Time zone | advertiser_timezone | dim | Time zone of the ad account | |
| Advertiser address | advertiser_address | dim | Advertiser company address | |
| Advertiser country | advertiser_country | dim | Advertiser company country | |
| Advertiser license number | advertiser_license_number | dim | Advertiser company license number | |
| Advertiser contact email | advertiser_email | dim | ||
| Advertiser contact phone number | advertiser_phone_number | dim | Fixed phone number, desensitised data | |
| Advertiser cellphone number | advertiser_cellphone_number | dim | Contact mobile number, desensitised data | |
| Business center ID | advertiser_owner_business_center_id | dim | ID of a Business Center that the ad account belongs to | |
| Advertiser account type | advertiser_account_type | dim | Type of the ad account, values include: RESERVATION, AUCTION | |
| CAMPAIGN | Campaign name | campaign_name | dim | Name of the campaign |
| Campaign ID | campaign_id | dim | ID of the campaign | |
| Campaign type | campaign_type | dim | Type of the campaign | |
| Campaign budget | campaign_budget | dim | Budget of the campaign | |
| Campaign budget mode | campaign_budget_mode | dim | Budget of the campaign | |
| Campaign status | campaign_status | dim | The status of the campaign | |
| Campaign operation status | campaign_operation_status | dim | Operation status, values include: DISABLE, ENABLE, DELETE | |
| Campaign objective type | campaign_objective_type | dim | ||
| Campaign RF type | campaign_rf_campaign_type | dim | When objective type is specified as RF_REACH, this field shows whether the campaign has been set as a TikTok Pulse campaign. Values: STANDARD (Reach & Frequency campaign), PULSE (TikTok Pulse campaign) | |
| Campaign creation date | campaign_creation_date | dim | ||
| Campaign modify date | campaign_modify_date | dim | ||
| AD GROUP | Ad group name | ad_group_name | dim | Name of the ad group |
| Ad group ID | ad_group_id | dim | ID of the ad group | |
| Ad group status | ad_group_status | dim | ||
| Ad group operation status | ad_group_opt_status | dim | Operation status, values include: DISABLE, ENABLE | |
| Optimization goal | optimize_goal | dim | The optimization goal for the ad group, see possible values at https://ads.tiktok.com/marketing_api/docs?id=100641 | |
| CPV video duration | cpv_video_duration | dim | Optimized video playback duration, values include: SIX_SECONDS (video playback 6 seconds) and TWO_SECONDS (video playback 2 seconds) | |
| Pacing | pacing | dim | Speed of ad delivery, values include PACING_MODE_SMOOTH (Standard pace, budgets are allocated within the scheduled ad time) and PACING_MODE_FAST (Fast paced, consumes budget and produces results as fast as possible) | |
| Bid method | billing_event | dim | Billing event for the ad group, eg. CPC, CPM or CPV | |
| Bidding strategy | bid_type | dim | Values include BID_TYPE_CUSTOM (Manual bidding), BID_TYPE_MAX_CONVERSION (Maximum conversion bidding), BID_TYPE_NO_BID (Disable bid control, spending your budget fully and getting the maximum possible results) | |
| Deep bid type | deep_bid_type | dim | Values include DEFAULT (No deep event bid), MIN (Double bid operation Method: Tiktok Ads platform will bid to keep your average cost around your target, including installation and target costs), PACING (Automatic optimization operation method: Tiktok Ads platform will bid to keep your average installation cost around your target goal, while aiming to get you the maximum number of target events.) | |
| Bid | bid | dim | CPC, CPM bidding, oCPM learning bidding | |
| Conversion bid | conversion_bid | dim | oCPM conversion bid | |
| Conversion bid statistic type | statistic_type | dim | Conversion bid statistic type, either EVERYTIME (Each Purchase) or NONE (Unique Purchase) | |
| Deep CPA bid | deep_cpabid | dim | Deep bid | |
| Placement type | placement_type | dim | Possible values for placement type are PLACEMENT_TYPE_AUTOMATIC (automatic placement), PLACEMENT_TYPE_NORMAL (manual placement) | |
| AG Placement | adgroup_placement | dim | Placement location. If placement_type of the adgroup is PLACEMENT_TYPE_AUTOMATIC (automatic placement), placement will be returned as None | |
| Are comments disabled | is_comment_disable | dim | Whether to allow comments on your ads on TikTok, Vigo, Helo. Optional values: FALSE (allow), TRUE (restrict) | |
| Schedule type | schedule_type | dim | Ad schedule type values include: SCHEDULE_FROM_NOW, SCHEDULE_START_END | |
| Schedule start time | schedule_start_time | dim | Ad delivery start time (UTC) | |
| Schedule end time | schedule_end_time | dim | Ad delivery end time (UTC) | |
| Ad group budget | ad_group_budget | dim | Budget of the ad group | |
| Ad group budget mode | ad_group_budget_mode | dim | Budget mode of the ad group | |
| Ad group shopping ads type | ad_group_shopping_ads_type | dim | Shopping ads type. Values include: UNSET, VIDEO (Video shopping ads), LIVE (Live shopping ads), CATALOG_LISTING_ADS | |
| Ad group product source | ad_group_product_source | dim | Values include: UNSET, CATALOG (Catalog), STORE (TikTok Shop or TikTok Storefront (third-party store)) | |
| Ad group split test group ID | ad_group_split_test_group_id | dim | Split test group ID. Returned if the ad group is part of a split test | |
| Ad group split test status | ad_group_split_test_status | dim | Split test status. Returned if the ad group is part of a split test | |
| AD | Ad name | ad_name | dim | Name of the ad |
| Ad text | ad_text | dim | Text of the ad | |
| Ad ID | ad_id | dim | ID of the ad | |
| Ad status | ad_status | dim | The status of the ad | |
| Ad operation status | ad_opt_status | dim | Operation status, values include: DISABLE, ENABLE | |
| Post ID | post_id | dim | ID of the post associated with the ad | |
| Profile image URL | profile_image | dim | Avatar URL | |
| Landing page URL | landing_page_url | dim | ||
| utm_source parameter value | utm_source | dim | utm_source parameter value from the destination URL, can be used to join with Google Analytics data | |
| utm_medium parameter value | utm_medium | dim | utm_medium parameter value from the destination URL, can be used to join with Google Analytics data | |
| utm_campaign parameter value | utm_campaign | dim | utm_campaign parameter value from the destination URL, can be used to join with Google Analytics data | |
| utm_term parameter value | utm_term | dim | utm_term parameter value from the destination URL, can be used to join with Google Analytics data | |
| utm_content parameter value | utm_content | dim | utm_content parameter value from the destination URL, can be used to join with Google Analytics data | |
| Display name | display_name | dim | The display name of the landing page or pure exposure ad | |
| Call-to-action | call_to_action | dim | The call-to-action (CTA) text | |
| Playable URL | playable_url | dim | Playable material URL | |
| Video ID | video_id | dim | ID of ad video | |
| Image mode | image_mode | dim | Material type | |
| Ad product specific type | ad_product_specific_type | dim | Different dimensions to choose products, values include: ALL, PRODUCT_SET, CUSTOMIZED_PRODUCTS | |
| Ad catalog ID | ad_catalog_id | dim | The catalog you choose for your ads | |
| Ad product set ID | ad_product_set_id | dim | The ID of the product set | |
| Ad SKU IDs | ad_sku_ids | dim | IDs of the SKUs | |
| Ad dynamic format | ad_dynamic_format | dim | Values include: UNSET, DYNAMIC_CREATIVE (smart creative) | |
| Ad vertical video strategy | ad_vertical_video_strategy | dim | Values include: UNSET, CUSTOM (single video), TPL_VIDEO (catalog videos), LIVE_STREAM | |
| Ad dynamic destination | ad_dynamic_destination | dim | Values include: UNSET, DLP (Dynamic Landing Page) | |
| CREATIVE | Video thumbnail | video_thumbnail | dim | Thumbnail image for video creative |
| Video thumbnail URL | video_thumbnail_url | dim | Thumbnail URL for video creative | |
| PROMOTED APP | TikTok app ID | tt_app_id | dim | TikTok App ID, the App ID you used when creating an Ad Group. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App |
| TikTok app name | tt_app_name | dim | The name of your TikTok App. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App | |
| Mobile app ID | mobile_app_id | dim | Mobile App ID. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App | |
| Promoted app name | app_name | dim | The name of the promoted app | |
| Promoted app ID | app_id | dim | The application ID of the promoted app | |
| Promoted app type | app_type | dim | The type of the promoted app | |
| Promoted app download URL | app_download_url | dim | The download URL of the promoted app | |
| Promoted app package | app_package | dim | The package name of the promoted app | |
| CONVERSION | Conversion event | external_action | dim | Name of the shallow external action conversion event |
| Deep conversion event | deep_external_action | dim | Name of the deep external action conversion event | |
| Pixel ID | pixel_id | dim | ID of the conversion pixel | |
| TARGETING | Audience type | audience_type | dim | Audience type values: CUSTOM_AUDIENCE (Customize your audience), EXCLUDE_INTERACT_USERS (Exclude audience who have interacted with your App), INCLUDE_INTERACT_USERS (Include audience who have interacted with your App), INCLUDE_SPECIFIC_EVENTS (Include audience who satisfy specific audience_rule), EXCLUDE_SPECIFIC_EVENTS (Exclude audience who satisfy specific audience_rule) |
| Audience rule | audience_rule | dim | Audience targeting inclusion and exclusion rules | |
| Age targeting | target_age | dim | List of targeted age groups | |
| Gender targeting | target_gender | dim | Targeted gender | |
| Language targeting | target_languages | dim | List of targeted languages | |
| Operating system targeting | target_operation_system | dim | List of targeted operating systems | |
| Connection type targeting | target_connection_type | dim | List of targeted connection types | |
| Device price targeting | target_device_price | dim | Targeted device price in USD, for example: [0,300] represents price range is from $0 to $300 | |
| Minimum Android version | target_android_osv | dim | Targeted audience minimum Android version | |
| Minimum iOS version | target_ios_osv | dim | Targeted audience minimum iOS version | |
| AUDIENCE | Gender | gender | dim | |
| Age | age | dim | ||
| DMA ID | dma_id | dim | ||
| DMA name | dma_name | dim | ||
| Province ID | province_id | dim | ||
| Province name | province_name | dim | ||
| Country code | country_code | dim | ||
| Country | country_name | dim | ||
| Language | language | dim | ||
| Connection type | connection_type | dim | ||
| Device platform | platform | dim | Reports the OS platform that received impressions of your ads (iOS, Android, etc.) | |
| Placement | placement | dim | Reports the apps that were served impressions of your ads | |
| Interest category | interest_category_name | dim | ||
| DEPRECATED | Keywords | keywords | dim | An array of keywords to describe the app/website. Please note that this field will be removed on 2021-06-17 |
| ACCOUNT | Cost (cash) | cost_cash | met | The estimated amount of money you've spent on your campaign, ad group, or ad during its schedule charged by cash |
| Cost (voucher) | cost_voucher | met | The estimated amount of money you've spent on your campaign, ad group, or ad during its schedule charged by voucher | |
| BASIC | Impressions | impressions | met | The number of times your ads were on screen |
| Clicks | clicks | met | The number of clicks on your ads | |
| CTR | CTR_perc | met | The percentage of times people saw your ad and performed a click | |
| Cost | cost | met | The estimated total amount of money you've spent on your campaign, ad group or ad in the currency of the advertising account | |
| Cost (EUR) | cost_eur | met | The estimated total amount of money you've spent on your campaign, ad group or ad converted to euros | |
| Cost (GBP) | cost_gbp | met | The estimated total amount of money you've spent on your campaign, ad group or ad converted to British pounds | |
| Cost (USD) | cost_usd | met | The estimated total amount of money you've spent on your campaign, ad group or ad converted to US dollars | |
| CPC | cpc | met | The average amount of money you've spent on a click | |
| CPM | cpm | met | The average amount of money you've spent per 1,000 impressions | |
| REACH | Reach | reach | met | The number of unique users who saw your ads at least once. This metric is estimated |
| Frequency | frequency | met | The average number times each unique user saw your ads. Calculated as impressions divided by reach. This metric is estimated | |
| Cost per 1,000 people reached | cost_per_1000_reached | met | The average cost to reach 1,000 unique users. This metric is estimated | |
| CONVERSION | Results | results | met | The number of times your ad achieved an outcome, based on the optimization goal you selected. One campaign may have a number of different optimization goals. Calculated based on the time each ad impression occurred |
| Result rate | result_rate | met | The percentage of results you achieved out of all of the views/clicks on your ads. Calculated based on the time each ad impression occurred | |
| Cost per result | cost_per_result | met | The average cost for each result from your ads. Calculated based on the time each ad impression occurred | |
| Real-time results | real_time_results | met | The number of times your ad achieved an outcome, based on the optimization goal you selected. One campaign may have a number of different optimization goals. Count is based on when the conversion actually happened | |
| Real-time result rate | real_time_result_rate | met | The percentage of real-time results you achieved out of all of the views/clicks on your ads. Calculated based on when the conversion actually happened | |
| Cost per real-time result | real_time_cost_per_result | met | The average cost for each real-time result from your ads. Calculated based on when the conversion actually happened | |
| Conversions | conversions | met | The number of times your ad achieved an outcome, based on the secondary goal you selected. One campaign may have a number of different secondary goals. Calculated based on the time each ad impression occurred | |
| Conversion rate | conversion_rate | met | The percentage of results you received out of all the clicks of your ads. Calculated based on the time each ad impression occurred | |
| Cost per conversion | cost_per_conversion | met | The average amount of money you've spent on a conversion (CPA). Calculated based on the time each ad impression occurred | |
| Real-time conversions | real_time_conversions | met | The number of times your ad achieved an outcome, based on the objective and settings you selected. Count is based on when the conversion actually happened | |
| Real-time conversion rate | real_time_conversion_rate | met | The percentage of real-time conversions you received out of all the clicks of your ads. Calculated based on when the conversion actually happened | |
| Cost per real-time conversion | cost_per_real_time_conversion | met | The average amount of money you've spent on a real-time conversion (Real-time CPA). Calculated based on when the conversion actually happened | |
| Secondary goal result | secondary_goal_result | met | The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.) | |
| Cost per secondary goal result | cost_per_secondary_goal_result | met | The average cost for each secondary goal result from your adverts. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.) | |
| Results (SKAN) | skan_results | met | The number of times your ad achieved an outcome, based on the optimization goal you selected. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Result rate (SKAN) | skan_result_rate | met | The percentage of results you achieved out of all of the views/clicks on your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Cost per result (SKAN) | skan_cost_per_result | met | The average cost for each result from your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Conversions (SKAN) | skan_conversions | met | The number of times your ad achieved an outcome, based on the secondary goal you selected. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Conversion rate (SKAN) | skan_conversion_rate | met | The percentage of results you received out of all the clicks of your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Cost per conversion (SKAN) | skan_cost_per_conversion | met | The average amount of money you've spent on a conversion (CPA). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| VIDEO | Video views | video_play_actions | met | The number of times your video starts to play. Replays will not be counted |
| 2-second video views | video_watched_2s | met | The number of times your video played for at least 2 seconds. Replays will not be counted | |
| 6-second video views | video_watched_6s | met | The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted | |
| Avg watch time per video view | average_video_play | met | The average time your video was played per single video view, including any time spent replaying the video | |
| Avg watch time per person | average_video_play_per_user | met | The average time your video was played per person, including any time spent replaying the video. This metric is estimated | |
| Video views at 25% | video_views_p25 | met | The number of times your video was played at 25% of its length. Replays will not be counted | |
| Video views at 50% | video_views_p50 | met | The number of times your video was played at 50% of its length. Replays will not be counted | |
| Video views at 75% | video_views_p75 | met | The number of times your video was played at 75% of its length. Replays will not be counted | |
| Video views at 100% | video_views_p100 | met | The number of times your video was played at 100% of its length. Replays will not be counted | |
| 6-second video views (focused view) | engaged_view | met | The number of times your video has been played at least 6 seconds, or received at least 1 engagement within 1 day of the user seeing a paid ad. Engagements to be measured: Likes, shares, follows, profile visits, clicks, hashtag clicks, music clicks, anchor clicks, and interactive add-ons activity clicks | |
| ENGAGEMENT | Profile visits | profile_visits | met | The number of profile visits the ad drove during the campaign |
| Paid likes | likes | met | The total amount of likes the ad received during the campaign | |
| Paid comments | comments | met | The number of comments the ad received during the campaign | |
| Paid shares | shares | met | The number of shares the ad received during the campaign | |
| Paid follows | follows | met | The number of new followers that were gained within 1 day of a user seeing a paid ad | |
| Clicks (All) | engagements | met | The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences | |
| Music clicks | clicks_on_music_disc | met | The number of clicks on the official music in your Spark Ads during the campaign | |
| Duet clicks | duet_clicks | met | The number of clicks on the "Duet" button | |
| Stitch clicks | stitch_clicks | met | The number of clicks on the "Stitch" button | |
| IN APP EVENT | Real-time app installs | real_time_app_install | met | The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is based on when the conversion actually happened.) |
| App installs | app_install | met | The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique registrations | registration | met | The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique purchases | purchase | met | The number of unique purchases event occurred in your app that were recorded by your measurement partner. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique adds to cart | app_event_add_to_cart | met | The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique checkouts | checkout | met | The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique content views | view_content | met | The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique day 2 retentions | next_day_open | met | The number of unique day 2 retentions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique payment info additions | add_payment_info | met | The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique adds to wishlist | add_to_wishlist | met | The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique app launches | launch_app | met | The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique tutorial completions | complete_tutorial | met | The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique group creations | create_group | met | The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique group joins | join_group | met | The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique role creations | create_gamerole | met | The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique credit spends | spend_credits | met | The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique level achievements | achieve_level | met | The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique achievement unlocks | unlock_achievement | met | The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique in-app ad clicks | in_app_ad_click | met | The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique in-app ad impressions | in_app_ad_impr | met | The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique loan applications | loan_apply | met | The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique loan approvals | loan_credit | met | The number of unique times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique loan disbursements | loan_disbursement | met | The number of unique loan disbursal in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique logins | login | met | The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique searches | search | met | The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique trial stats | start_trial | met | The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Unique subscribes | subscribe | met | The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) | |
| Registrations events | total_registration | met | Registration (Total No.) (The total count is based on when you were billed.) | |
| Purchase events | total_purchase | met | Purchase (Total No.) (The total count is based on when you were billed.) | |
| Total purchase value | total_purchase_value | met | Total Purchase Value (The total count is based on when you were billed.) | |
| Add to cart events | total_app_event_add_to_cart | met | Add to Cart (Total No.) (The total count is based on when you were billed.) | |
| Total add to cart value | total_app_event_add_to_cart_value | met | Total Add to Cart Value (The total count is based on when you were billed.) | |
| Cost per add to cart (in app) | cost_per_total_app_event_add_to_cart | met | Cost per Add to Cart (The total count is based on when you were billed.) | |
| Checkout events | total_checkout | met | Checkout (Total No.) (The total count is based on when you were billed.) | |
| Total checkout value | total_checkout_value | met | Total Checkout Value (The total count is based on when you were billed.) | |
| View content events | total_view_content | met | View Content (Total No.) (The total count is based on when you were billed.) | |
| Total view content value | total_view_content_value | met | Total View Content Value (The total count is based on when you were billed.) | |
| Day 2 retention events | total_next_day_open | met | Day 2 Retention (Total No.) (The total count is based on when you were billed.) | |
| Add payment info events | total_add_payment_info | met | Add Payment Info (Total No.) (The total count is based on when you were billed.) | |
| Add to wishlist events | total_add_to_wishlist | met | Add to Wishlist (Total No.) (The total count is based on when you were billed.) | |
| Total add to wishlist value | total_add_to_wishlist_value | met | Total Add to Wishlist Value (The total count is based on when you were billed.) | |
| Launch app events | total_launch_app | met | Launch App (Total No.) (The total count is based on when you were billed.) | |
| Complete tutorial events | total_complete_tutorial | met | Complete Tutorial (Total No.) (The total count is based on when you were billed.) | |
| Total complete tutorial value | total_complete_tutorial_value | met | Total Complete Tutorial Value (The total count is based on when you were billed.) | |
| Create group events | total_create_group | met | Create Group (Total No.) (The total count is based on when you were billed.) | |
| Total create group value | total_create_group_value | met | Total Create Group Value (The total count is based on when you were billed.) | |
| Join group events | total_join_group | met | Join Group (Total No.) (The total count is based on when you were billed.) | |
| Total join group value | total_join_group_value | met | Total Join Group Value (The total count is based on when you were billed.) | |
| Create role events | total_create_gamerole | met | Create Role (Total No.) (The total count is based on when you were billed.) | |
| Total create role value | total_create_gamerole_value | met | Total Create Role Value (The total count is based on when you were billed.) | |
| Spend credit events | total_spend_credits | met | Spend Credit (Total No.) (The total count is based on when you were billed.) | |
| Total spend credit value | total_spend_credits_value | met | Total Spend Credit Value (The total count is based on when you were billed.) | |
| Achieve level events | total_achieve_level | met | Achieve Level (Total No.) (The total count is based on when you were billed.) | |
| Total achieve level value | total_achieve_level_value | met | Total Achieve Level Value (The total count is based on when you were billed.) | |
| Unlock achievement events | total_unlock_achievement | met | Unlock Achievement (Total No.) (The total count is based on when you were billed.) | |
| Total unlock achievement value | total_unlock_achievement_value | met | Total Unlock Achievement Value (The total count is based on when you were billed.) | |
| In-app ad clicks | total_in_app_ad_click | met | In App Ad Click (Total No.) (The total count is based on when you were billed.) | |
| Total in app ad click value | total_in_app_ad_click_value | met | Total In App Ad Click Value (The total count is based on when you were billed.) | |
| In-app ad impressions | total_in_app_ad_impr | met | In-app ad impressions (The total count is based on when you were billed.) | |
| Total in-app ad impression value | total_in_app_ad_impr_value | met | Total in-app ad impression value (The total count is based on when you were billed.) | |
| Loan apply events | total_loan_apply | met | Loan Apply (Total No.) (The total count is based on when you were billed.) | |
| Loan approval events | total_loan_credit | met | Loan Approval (Total No.) (The total count is based on when you were billed.) | |
| Loan disbursement events | total_loan_disbursement | met | Loan Disbursement (Total No.) (The total count is based on when you were billed.) | |
| Login events | total_login | met | Login (Total No.) (The total count is based on when you were billed.) | |
| Search events | total_search | met | Search (Total No.) (The total count is based on when you were billed.) | |
| Start trial events | total_start_trial | met | Start Trial (Total No.) (The total count is based on when you were billed.) | |
| Subscribe events | total_subscribe | met | Subscribe (Total No.) (The total count is based on when you were billed.) | |
| Total subscribe value | total_subscribe_value | met | Total Subscribe Value (The total count is based on when you were billed.) | |
| Unique generate lead | sales_lead | met | The number of unique leads generated in your mobile app that were recorded as app events and attributed to your ads | |
| Total generate lead | total_sales_lead | met | Generate lead (Total No.) (The total count is based on when you were billed.) | |
| Total generate lead value | total_sales_lead_value | met | Total generate lead value (The total count is based on when you were billed.) | |
| Unique rate | ratings | met | The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads | |
| Total rate | total_ratings | met | Rate (Total No.) (The total count is based on when you were billed.) | |
| Total rate value | total_ratings_value | met | Total rate value (The total count is based on when you were billed.) | |
| IN APP EVENT (SKAN) | App Installs (SKAN) | skan_app_install | met | The number of times your mobile app was installed that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns |
| Unique registrations (SKAN) | skan_registration | met | The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Registration events (SKAN) | skan_total_registration | met | Registration (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique purchases (SKAN) | skan_purchase | met | The number of unique purchases event occurred in your app that were recorded by your measurement partner. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Purchase events (SKAN) | skan_total_purchase | met | Purchase (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total purchase value (SKAN) | skan_total_purchase_value | met | Total Purchase Value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique adds to cart (SKAN) | skan_add_to_cart | met | The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Add to cart events (SKAN) | skan_total_add_to_cart | met | Add to Cart (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Cost per add to cart (SKAN) | skan_cost_per_total_add_to_cart | met | The average cost for each add to cart event that is attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API | |
| Total add to cart value (SKAN) | skan_total_add_to_cart_value | met | Total Add to Cart Value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique checkouts (SKAN) | skan_checkout | met | The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Checkout events (SKAN) | skan_total_checkout | met | Checkout (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total checkout value (SKAN) | skan_total_checkout_value | met | Total Checkout Value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique view content (SKAN) | skan_view_content | met | The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| View content events (SKAN) | skan_total_view_content | met | View Content (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total view content value (SKAN) | skan_total_view_content_value | met | Total View Content Value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique add payment info (SKAN) | skan_add_payment_info | met | The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Add payment info events (SKAN) | skan_total_add_payment_info | met | Add Payment Info (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique add to wishlist (SKAN) | skan_add_to_wishlist | met | The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Add to wishlist events (SKAN) | skan_total_add_to_wishlist | met | Add to Wishlist (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total add to wishlist value (SKAN) | skan_total_add_to_wishlist_value | met | Total Add to Wishlist Value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique launch app (SKAN) | skan_launch_app | met | The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Launch app events (SKAN) | skan_total_launch_app | met | Launch App (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique complete tutorial (SKAN) | skan_complete_tutorial | met | The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Complete tutorial events (SKAN) | skan_total_complete_tutorial | met | Complete Tutorial (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total complete tutorial value (SKAN) | skan_total_complete_tutorial_value | met | Total Complete Tutorial Value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique create group (SKAN) | skan_create_group | met | The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Create group events (SKAN) | skan_total_create_group | met | Create Group (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total create group value (SKAN) | skan_total_create_group_value | met | Total Create Group Value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique join group (SKAN) | skan_join_group | met | The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Join group events (SKAN) | skan_total_join_group | met | Join Group (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total join group value (SKAN) | skan_total_join_group_value | met | Total Join Group Value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique create role (SKAN) | skan_create_gamerole | met | The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Create role events (SKAN) | skan_total_create_gamerole | met | Create Role (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total create role value (SKAN) | skan_total_create_gamerole_value | met | Total Create Role Value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique spend credit (SKAN) | skan_spend_credits | met | The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Spend credit events (SKAN) | skan_total_spend_credits | met | Spend Credit (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total spend credit value (SKAN) | skan_total_spend_credits_value | met | Total Spend Credit Value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique achieve level (SKAN) | skan_achieve_level | met | The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Achieve level events (SKAN) | skan_total_achieve_level | met | Achieve Level (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total achieve level value (SKAN) | skan_total_achieve_level_value | met | Total Achieve Level Value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique unlock achievement (SKAN) | skan_unlock_achievement | met | The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unlock achievement events (SKAN) | skan_total_unlock_achievement | met | Unlock Achievement (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total unlock achievement value (SKAN) | skan_total_unlock_achievement_value | met | Total Unlock Achievement Value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique generate lead (SKAN) | skan_sales_lead | met | The number of unique leads generated through your mobile app and are attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total generate lead events (SKAN) | skan_total_sales_lead | met | Generate Lead (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total generate lead value (SKAN) | skan_total_sales_lead_value | met | Total Generate Lead Value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique in app ad click (SKAN) | skan_in_app_ad_click | met | The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| In app ad click events (SKAN) | skan_total_in_app_ad_click | met | In App Ad Click (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total an app ad click value (SKAN) | skan_total_in_app_ad_click_value | met | Total In App Ad Click Value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique in app ad impressions (SKAN) | skan_in_app_ad_impr | met | The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| In app ad impressions events (SKAN) | skan_total_in_app_ad_impr | met | In-app ad impressions (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total in app ad impressions value (SKAN) | skan_total_in_app_ad_impr_value | met | Total in-app ad impression value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique loan apply (SKAN) | skan_loan_apply | met | The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Loan apply event (SKAN) | skan_total_loan_apply | met | Loan Apply (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique loan approval (SKAN) | skan_loan_credit | met | The number of unique times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Loan approval events (SKAN) | skan_total_loan_credit | met | Loan Approval (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique loan disbursement (SKAN) | skan_loan_disbursement | met | The number of unique loan disbursal in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Loan disbursement events (SKAN) | skan_total_loan_disbursement | met | Loan Disbursement (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique logins (SKAN) | skan_login | met | The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Login events (SKAN) | skan_total_login | met | Login (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique ratings (SKAN) | skan_ratings | met | The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Rate events (SKAN) | skan_total_ratings | met | Rates (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total rate value (SKAN) | skan_total_ratings_value | met | Total rate value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique search (SKAN) | skan_search | met | The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Search events (SKAN) | skan_total_search | met | Search (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique start trial (SKAN) | skan_start_trial | met | The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Start trial events (SKAN) | skan_total_start_trial | met | Start Trial (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Unique subscribe (SKAN) | skan_subscribe | met | The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Subscribe events (SKAN) | skan_total_subscribe | met | Subscribe (Total No.). SKAN metrics will only display values for iOS14 dedicated campaigns | |
| Total subscribe value (SKAN) | skan_total_subscribe_value | met | Total Subscribe Value. SKAN metrics will only display values for iOS14 dedicated campaigns | |
| ATTRIBUTION | VTA conversions | vta_conversion | met | The percentage of app install events you received out of all the clicks of your ads |
| VTA registrations | vta_registration | met | The number of registration event that attribute to impression, based on information received from your measurement partner | |
| VTA purchases | vta_purchase | met | The number of in-app payment event that attribute to impression, based on information received from your measurement partner | |
| CTA conversions | cta_conversion | met | The number of in-app app install event that occurred on your mobile app and are attributed to the amount of clicks | |
| CTA registrations | cta_registration | met | The number of in-app registration event that attribute to click, based on information received from your measurement partner | |
| CTA purchases | cta_purchase | met | The number of in-app payment event that attribute to click, based on information received from your measurement partner | |
| PAGE EVENT | Complete payment ROAS | complete_payment_roas | met | The total return on ad spend (ROAS) from complete payment events that are attributed to your ads |
| Complete payment events | complete_payment | met | The number of complete payment events | |
| Total complete payment value | total_complete_payment_rate | met | The total value returned from complete payment events | |
| Total landing page view | total_landing_page_view | met | The number of landing page view events from your ads | |
| Cost per landing page view | cost_per_landing_page_view | met | The average cost of each landing page view event | |
| Landing page view rate | landing_page_view_rate | met | The percentage of click events that are landing page view events | |
| Cost per add to cart | cost_per_web_event_add_to_cart | met | The average cost of each add to cart event | |
| Page browse events | page_browse_view | met | The number of page browse events | |
| Button click events | button_click | met | The number of button click events | |
| Total button click value | total_button_click_value | met | The total value returned from button click events | |
| Online consultation events | online_consult | met | The number of online consultation events | |
| Total online consultation value | total_online_consult_value | met | The total value returned from online consultation events | |
| User registrations | user_registration | met | The number of user registration events | |
| Total user registration value | total_user_registration_value | met | The total value returned from user registration events | |
| Product details page browse events | product_details_page_browse | met | The number of product details page browse events | |
| Total product details page browse value | total_product_details_page_browse_value | met | The total value returned from product details page browse events | |
| Add to cart events | web_event_add_to_cart | met | The number of add to cart events | |
| Total add to cart value | total_web_event_add_to_cart_value | met | The total value returned from add to cart events | |
| Place an order events | on_web_order | met | The number of place an order events | |
| Total place an order value | total_on_web_order_value | met | The total value returned from place an order events | |
| Form submissions | form | met | The number of form submission events | |
| Total form submission value | total_form_value | met | The total value returned from form submission events | |
| Download button clicks | download_start | met | The number of download button click events | |
| Total download button click value | total_download_start_value | met | The total value returned from download button click events | |
| Checkout initiations | initiate_checkout | met | The number of initiate checkout events | |
| Total initiate checkout value | total_initiate_checkout_value | met | The total value returned from initiate checkout events | |
| Add billing | add_billing | met | The number of add billing events | |
| Total add billing value | total_add_billing_value | met | The total value returned from add billing events | |
| Search events | page_event_search | met | The number of search events | |
| Total search value | total_page_event_search_value | met | The total value returned from search events | |
| Total subscribe | on_web_subscribe | met | The number of subscribe events that are attributed to your ads | |
| Total subscribe value | total_on_web_subscribe_value | met | The total value returned from all subscribe events | |
| Cost per subscribe | cost_per_on_web_subscribe | met | The average cost of each subscribe event | |
| Subscribe rate (%) | on_web_subscribe_per_click | met | The percentage of subscribe events out of all click events | |
| Value per subscribe | value_per_on_web_subscribe | met | The average value returned from each subscribe event | |
| ONSITE EVENT | Complete payment ROAS (onsite) | onsite_shopping_roas | met | The total return on ad spend (ROAS) from complete payment events that are attributed to your ads on TikTok Store |
| Complete payment (onsite) | onsite_shopping | met | The number of complete payment events on TikTok Store | |
| Cost per complete payment (onsite) | cost_per_onsite_shopping | met | The average cost of each 'Complete Payment' event attributed to your TikTok ads | |
| Total complete payment value (onsite) | total_onsite_shopping_value | met | The total value returned from 'Complete Payment' events attributed to your TikTok ads | |
| Initiate checkout (onsite) | onsite_initiate_checkout | met | The number of initiate checkout events on TikTok Store | |
| Product details page view (onsite) | onsite_on_web_detail | met | The number of product details page view events on TikTok Store | |
| Add to wishlist (onsite) | onsite_add_to_wishlist | met | The number of add to wishlist events on TikTok Store | |
| Add billing (onsite) | onsite_add_billing | met | The number of add billing events on TikTok Store | |
| Add to cart (onsite) | onsite_on_web_cart | met | The number of add to cart events on TikTok Store | |
| Cost per add to cart (onsite) | cost_per_onsite_on_web_cart | met | The average cost of each 'Add to Cart' event attributed to your TikTok ads | |
| Total add to cart value (onsite) | total_onsite_on_web_cart_value | met | The total value returned from 'Add to Cart' events attributed to your TikTok ads | |
| Form submission (onsite) | onsite_form | met | The number of form submission events on Leads Generation page | |
| App store click (onsite) | onsite_download_start | met | The number of app store click events on App Profile Page | |
| Total page views (onsite) | onsite_total_page_views | met | The number of page view events on Instant Experience pages (App Profile Page, Collection Ads, TikTok Instant Page, Leads Generatio Ads) | |
| Call-to-Action button clicks (onsite) | onsite_total_product_clicks | met | The number of call-to-action button click events on Instant Experience pages (App Profile Page, Collection Ads, TikTok Instant Page, Leads Generatio Ads) | |
| Total product clicks (onsite) | onsite_button_clicks | met | The number of product click events on Instant Experience pages (App Profile Page, Collection Ads, TikTok Instant Page, Leads Generation Ads) | |
| DEPRECATED | Total button clicks (form) value | total_form_button_value | met | The total value returned from button click (form) events. Please note that this field will be removed on 2023-02-02 |
| Total details page browse (form) value | total_form_detail_value | met | The total value returned from details page browse (form) events. Please note that this field will be removed on 2023-02-02 | |
| Total details page browse (consultation) value | total_page_browse_consultation_value | met | The total value returned from button click (consultation) events. Please note that this field will be removed on 2023-02-02 | |
| Details page browse events (consultation) | page_browse_consultation | met | The number of details page browse (consultation) events. Please note that this field will be removed on 2023-02-02 | |
| Total button click (consultation) value | total_button_click_consultation_value | met | The total value returned from button click (consultation) events. Please note that this field will be removed on 2023-02-02 | |
| Button clicks (consultation) | button_click_consultation | met | The number of button click (consultation) events. Please note that this field will be removed on 2023-02-02 | |
| Total consultation value | total_consultation_value | met | The total value returned from consultation events. Please note that this field will be removed on 2023-02-02 | |
| Consultation events | consultation | met | The number of consultation events. Please note that this field will be removed on 2023-02-02 | |
| Details page browse events (app download) | download_detail | met | The number of details page browse (app download) events. Please note that this field will be removed on 2023-02-02 | |
| Total details page browse (app download) value | total_download_detail_value | met | The total value returned from details page browse (app download) events. Please note that this field will be removed on 2023-02-02 | |
| Button clicks (app download) | download_button | met | The number of button click (app download) events. Please note that this field will be removed on 2023-02-02 | |
| Details page browse events (form) | form_detail | met | The number of details page browse (form) events. Please note that this field will be removed on 2023-02-02 | |
| Button clicks (form) | form_button | met | The number of button click (form) events. Please note that this field will be removed on 2023-02-02 |