Supermetrics brings all your marketing data into Google Sheets, Google Data Studio, Excel, BigQuery, Snowflake, Redshift, Azure
| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| ACCOUNT | Advertiser ID | advertiser_id | dim | The account_id of the campaign's advertiser account |
| CAMPAIGN | Campaign ID | campaign | dim | ID of the campaign in question |
| Campaign name | campaign_name | dim | ||
| Branding text | branding_text | dim | This text will appear below the title of each of your items | |
| Campaign status | status | dim | ||
| Is active | is_active | dim | ||
| Approve state | approval_state | dim | This field determines whether the campaign is approved to be served. The campaign can only be served if its approval_state is APPROVED | |
| Bid type | bid_type | dim | This field defines whether the CPC bid is fixed or optimized, based on the objective | |
| Campaign comments | comments | dim | ||
| Traffic allocation mode | traffic_allocation_mode | dim | OPTIMIZED - most engaging creatives will be served more than others,EVEN - The creatives of your campaign will be exposed evenly, based on the traffic | |
| Schedule type | activity_schedule | dim | Object including scheduling parameters for serving only during specific days and hours | |
| Schedule mode | activity_schedule_mode | dim | Scheduling parameter mode setting for serving only during specific days and hours | |
| Schedule rules | activity_schedule_rules | dim | Scheduling parameter rules for serving only during specific days and hours | |
| Schedule timezone | activity_schedule_time_zone | dim | Scheduling parameter time zone for serving only during specific days and hours | |
| Tracking code | tracking_code | dim | Query-string parameter added to the URL of your items, so you can track the traffic generated from Taboola | |
| Marketing objective | marketing_objective | dim | Main goal for campaign | |
| CAMPAIGN BUDGET | Campaign daily budget | daily_cap | dim | |
| Campaign budget | spending_limit | dim | ||
| Campaign recurring type | spending_limit_model | dim | ||
| Campaign delivery type | daily_ad_delivery_model | dim | Defines the way the campaign will be delivered on a daily basis | |
| LOCATION | Target countries | country_targeting | dim | List of countries the campaign will target or exclude |
| Target countries filtering type | country_targeting_type | dim | The way in which target countries are filtered | |
| Sub countries targeting | sub_country_targeting | dim | List of regions or DMAs the campaign will target or exclude | |
| Sub countries filtering type | sub_country_targeting_type | dim | The way in which target sub countries are filtered | |
| Postal code targeting | postal_code_targeting | dim | In case of a non-default value,holds a reference to full postal code targeting details | |
| Target postal codes filtering type | postal_code_targeting_type | dim | The way in which target postal codes are filtered | |
| PLATFORM | Device types | platform_targeting | dim | List of platform device types (desktop/tablet/smartphone) to run the campaign on. NULL means to run on all platform device types |
| Device filtering type | platform_targeting_type | dim | The way in which target devices are filtered | |
| Operating system | os_targeting | dim | List of operating systems to target/exclude the campaign on | |
| Operating systems filtering type | os_targeting_type | dim | The way in which target operating systems are filtered | |
| AUDIENCE & PARTNER | Audience segments | audience_segments_multi_targeting | dim | In case of EXISTS state, holds a reference to full audience segments’ targeting details |
| Audience segments state | audience_segments_multi_targeting_state | dim | The state of the full audience segments’ targeting details | |
| Audience segments value | audience_segments_multi_targeting_value | dim | The value of the full audience segments’ targeting details | |
| Audience segments API URL | audience_segments_multi_targeting_href | dim | The API endpoint where more details of the full audience segments’ targeting details could be fetched | |
| PUBLISHER | Black listed partner account ID | publisher_targeting | dim | List of partner accounts account_id to blacklist from publishing this campaign.The account_id must reference an account with type=PARTNER |
| Black listed partner account ID Type | publisher_targeting_type | dim | The type of the filtering rule | |
| Black listed partner account ID Values | publisher_targeting_value | dim | List of partner accounts account_id to blacklist from publishing this campaign.The account_id must reference an account with type=PARTNER | |
| Black listed partner account ID API URL | publisher_targeting_href | dim | The API endpoint where more details of the filtering rule can be fetched | |
| Publisher bid modifier type | publisher_bid_modifier | dim | An object representing the wanted publisher bid modifiers for this campaign | |
| AD METRICS | Spend | spent | met | |
| Avg. CPC | cpc_campaign | met | Average CPC | |
| ACCOUNT | Provider ID | content_provider | dim | Machine readable provider name |
| Provider name | content_provider_name | dim | Human readable content provider name | |
| CAMPAIGN | Campaign ID | campaign | dim | ID of the campaign in question |
| Campaign name | campaign_name | dim | ||
| CURRENCY | Currency | currency | dim | The account currency |
| ITEM | Item ID | item | dim | Unique ID of an item |
| Item name | item_name | dim | The "display name" of an item (item.title) | |
| Thumbnail URL | thumbnail_url | dim | The URL of the item's thumbnail | |
| Item URL | url | dim | The URL of the item | |
| AD METRICS | Impressions | impressions | met | |
| Clicks | clicks | met | The number of times a user clicks on a sourced content | |
| Viewable impressions | viewable_impressions | met | Total viewable impressions | |
| Spend | spent | met | ||
| CTR (%) | ctr | met | Average CTR (Click Through Rate). Calculated as Clicks/Impressions | |
| CPC | cpc | met | Average CPC of total clicks. Calculated as Spend/Clicks | |
| CPM | cpm | met | Average CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions | |
| Total action | cpa_actions_num | met | Total number of actions (also referred to as conversions) | |
| CPA | cpa | met | Average CPA (Cost Per Action). Calculated as Spend/Actions | |
| Conversion value | conversions_value | met | ||
| ROAS | roas | met | Return on ad spend - the total conversion value amount divided by the total ad spend | |
| Avg conversion rate (%) | cvr | met | Average Conversion Rate. Calculated as Actions/Clicks | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| CAMPAIGN | Campaign ID | campaign | dim | ID of the campaign in question |
| Campaign name | campaign_name | dim | ||
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Impressions | impressions | met | |
| Clicks | clicks | met | The number of times a user clicks on a sourced content | |
| Viewable impressions | viewable_impressions | met | Total viewable impressions | |
| Spend | spent | met | ||
| Spend (EUR) | spent_eur | met | Expenditure converted to euros | |
| Spend (GBP) | spent_gbp | met | Expenditure converted to British pounds | |
| Spend (USD) | spent_usd | met | Expenditure converted to US dollars | |
| CTR (%) | ctr | met | Average CTR (Click Through Rate). Calculated as Clicks/Impressions | |
| CPC | cpc | met | Average CPC of total clicks. Calculated as Spend/Clicks | |
| CPM | cpm | met | Average CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions | |
| Total action | cpa_actions_num | met | Total number of actions (also referred to as conversions) | |
| CPA | cpa | met | Average CPA (Cost Per Action). Calculated as Spend/Actions | |
| Avg conversion rate (%) | cpa_conversion_rate | met | Average Conversion Rate. Calculated as Actions/Clicks | |
| Number of campaigns | campaigns_num | met | Number of campaigns the specific provider has | |
| Conversion value | conversions_value | met | ||
| ROAS | roas | met | Return on ad spend - the total conversion value amount divided by the total ad spend | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Impressions | impressions | met | |
| Clicks | clicks | met | The number of times a user clicks on a sourced content | |
| Viewable impressions | viewable_impressions | met | Total viewable impressions | |
| Spend | spent | met | ||
| Spend (EUR) | spent_eur | met | Expenditure converted to euros | |
| Spend (GBP) | spent_gbp | met | Expenditure converted to British pounds | |
| Spend (USD) | spent_usd | met | Expenditure converted to US dollars | |
| CTR (%) | ctr | met | Average CTR (Click Through Rate). Calculated as Clicks/Impressions | |
| CPC | cpc | met | Average CPC of total clicks. Calculated as Spend/Clicks | |
| CPM | cpm | met | Average CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions | |
| Total action | cpa_actions_num | met | Total number of actions (also referred to as conversions) | |
| CPA | cpa | met | Average CPA (Cost Per Action). Calculated as Spend/Actions | |
| Avg conversion rate (%) | cpa_conversion_rate | met | Average Conversion Rate. Calculated as Actions/Clicks | |
| Number of campaigns | campaigns_num | met | Number of campaigns the specific provider has | |
| Conversion value | conversions_value | met | ||
| ROAS | roas | met | Return on ad spend - the total conversion value amount divided by the total ad spend | |
| CAMPAIGN | Campaign ID | campaign | dim | ID of the campaign in question |
| Campaign name | campaign_name | dim | ||
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Impressions | impressions | met | |
| Clicks | clicks | met | The number of times a user clicks on a sourced content | |
| Viewable impressions | viewable_impressions | met | Total viewable impressions | |
| Spend | spent | met | ||
| CTR (%) | ctr | met | Average CTR (Click Through Rate). Calculated as Clicks/Impressions | |
| CPC | cpc | met | Average CPC of total clicks. Calculated as Spend/Clicks | |
| CPM | cpm | met | Average CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions | |
| Total action | cpa_actions_num | met | Total number of actions (also referred to as conversions) | |
| CPA | cpa | met | Average CPA (Cost Per Action). Calculated as Spend/Actions | |
| Avg conversion rate (%) | cpa_conversion_rate | met | Average Conversion Rate. Calculated as Actions/Clicks | |
| Number of campaigns | campaigns_num | met | Number of campaigns the specific provider has | |
| Conversion value | conversions_value | met | ||
| ROAS | roas | met | Return on ad spend - the total conversion value amount divided by the total ad spend | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| CAMPAIGN | Campaign ID | campaign | dim | ID of the campaign in question |
| Campaign name | campaign_name | dim | ||
| SITE | Machine readable site ID | site | dim | Machine-readable site name |
| Site name | site_name | dim | ||
| Blocking level | blocking_level | dim | Indicates the level of blocking.Possible values are NONE,CAMPAIGN,ADVERTISER,AUTO,EMULATED,NETWORK,ADVERTISER_NETWORK | |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Impressions | impressions | met | |
| Clicks | clicks | met | The number of times a user clicks on a sourced content | |
| Viewable impressions | viewable_impressions | met | Total viewable impressions | |
| Spend | spent | met | ||
| Spend (EUR) | spent_eur | met | Expenditure converted to euros | |
| Spend (GBP) | spent_gbp | met | Expenditure converted to British pounds | |
| Spend (USD) | spent_usd | met | Expenditure converted to US dollars | |
| CTR (%) | ctr | met | Average CTR (Click Through Rate). Calculated as Clicks/Impressions | |
| CPC | cpc | met | Average CPC of total clicks. Calculated as Spend/Clicks | |
| CPM | cpm | met | Average CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions | |
| Total action | cpa_actions_num | met | Total number of actions (also referred to as conversions) | |
| CPA | cpa | met | Average CPA (Cost Per Action). Calculated as Spend/Actions | |
| Avg conversion rate (%) | cpa_conversion_rate | met | Average Conversion Rate. Calculated as Actions/Clicks | |
| Number of campaigns | campaigns_num | met | Number of campaigns the specific provider has | |
| Conversion value | conversions_value | met | ||
| ROAS | roas | met | Return on ad spend - the total conversion value amount divided by the total ad spend | |
| SITE | Machine readable site ID | site | dim | Machine-readable site name |
| Site name | site_name | dim | ||
| Site ID | site_id | dim | Unique ID of the site | |
| Blocking level | blocking_level | dim | Indicates the level of blocking.Possible values are NONE,CAMPAIGN,ADVERTISER,AUTO,EMULATED,NETWORK,ADVERTISER_NETWORK | |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Impressions | impressions | met | |
| Clicks | clicks | met | The number of times a user clicks on a sourced content | |
| Viewable impressions | viewable_impressions | met | Total viewable impressions | |
| Spend | spent | met | ||
| CTR (%) | ctr | met | Average CTR (Click Through Rate). Calculated as Clicks/Impressions | |
| CPC | cpc | met | Average CPC of total clicks. Calculated as Spend/Clicks | |
| CPM | cpm | met | Average CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions | |
| Total action | cpa_actions_num | met | Total number of actions (also referred to as conversions) | |
| CPA | cpa | met | Average CPA (Cost Per Action). Calculated as Spend/Actions | |
| Avg conversion rate (%) | cpa_conversion_rate | met | Average Conversion Rate. Calculated as Actions/Clicks | |
| Number of campaigns | campaigns_num | met | Number of campaigns the specific provider has | |
| Conversion value | conversions_value | met | ||
| ROAS | roas | met | Return on ad spend - the total conversion value amount divided by the total ad spend | |
| LOCATION | Country code | country | dim | Machine-readable country name (2-letter code) |
| Country | country_name | dim | ||
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Impressions | impressions | met | |
| Clicks | clicks | met | The number of times a user clicks on a sourced content | |
| Viewable impressions | viewable_impressions | met | Total viewable impressions | |
| Spend | spent | met | ||
| CTR (%) | ctr | met | Average CTR (Click Through Rate). Calculated as Clicks/Impressions | |
| CPC | cpc | met | Average CPC of total clicks. Calculated as Spend/Clicks | |
| CPM | cpm | met | Average CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions | |
| Total action | cpa_actions_num | met | Total number of actions (also referred to as conversions) | |
| CPA | cpa | met | Average CPA (Cost Per Action). Calculated as Spend/Actions | |
| Avg conversion rate (%) | cpa_conversion_rate | met | Average Conversion Rate. Calculated as Actions/Clicks | |
| Number of campaigns | campaigns_num | met | Number of campaigns the specific provider has | |
| Conversion value | conversions_value | met | ||
| ROAS | roas | met | Return on ad spend - the total conversion value amount divided by the total ad spend | |
| PLATFORM | Device ID | platform | dim | Machine-readable platform name |
| Device name | platform_name | dim | Human-readable platform name | |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Impressions | impressions | met | |
| Clicks | clicks | met | The number of times a user clicks on a sourced content | |
| Viewable impressions | viewable_impressions | met | Total viewable impressions | |
| Spend | spent | met | ||
| CTR (%) | ctr | met | Average CTR (Click Through Rate). Calculated as Clicks/Impressions | |
| CPC | cpc | met | Average CPC of total clicks. Calculated as Spend/Clicks | |
| CPM | cpm | met | Average CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions | |
| Total action | cpa_actions_num | met | Total number of actions (also referred to as conversions) | |
| CPA | cpa | met | Average CPA (Cost Per Action). Calculated as Spend/Actions | |
| Avg conversion rate (%) | cpa_conversion_rate | met | Average Conversion Rate. Calculated as Actions/Clicks | |
| Number of campaigns | campaigns_num | met | Number of campaigns the specific provider has | |
| Conversion value | conversions_value | met | ||
| ROAS | roas | met | Return on ad spend - the total conversion value amount divided by the total ad spend | |
| AUDIENCE & PARTNER | Partner name | partner_name | dim | Human-readable data partner |
| Audience name | audience_name | dim | Human-readable audience (segment) name | |
| Partner audience ID | data_partner_audience_id | dim | Machine-readable data partner audience ID | |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Impressions | impressions | met | |
| Clicks | clicks | met | The number of times a user clicks on a sourced content | |
| Viewable impressions | viewable_impressions | met | Total viewable impressions | |
| Spend | spent | met | ||
| CTR (%) | ctr | met | Average CTR (Click Through Rate). Calculated as Clicks/Impressions | |
| CPC | cpc | met | Average CPC of total clicks. Calculated as Spend/Clicks | |
| CPM | cpm | met | Average CPM (Cost Per 1000 Impressions). Calculated as Spend/Impressions | |
| Total action | cpa_actions_num | met | Total number of actions (also referred to as conversions) | |
| CPA | cpa | met | Average CPA (Cost Per Action). Calculated as Spend/Actions | |
| Avg conversion rate (%) | cpa_conversion_rate | met | Average Conversion Rate. Calculated as Actions/Clicks | |
| Number of campaigns | campaigns_num | met | Number of campaigns the specific provider has | |
| Conversion value | conversions_value | met | ||
| Impression (%) | impressions_pct | met | Audience ID Impressions percent. Calculated as Audience ID Impressions / Total Campaign Impressions. Only relevant for user segment breakdown dimension | |
| ROAS | roas | met | Return on ad spend - the total conversion value amount divided by the total ad spend | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_revenue | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views with ads | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Fill rate | page_views_with_ads_pct_revenue | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_revenue | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| CPC | ad_cpc | met | The Cost per Click (CPC) is the average earned amount each time a user clicks on an ad. CPC is calculated by dividing the ads’ revenue by the number of clicks received. Ads Revenue / Ad Clicks (SC Clicks) | |
| Page revenue (RPM) | ad_rpm_revenue | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| Date end period | date_end_period | dim | End of period for week/month dimensions | |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_revenue | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views with ads | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Fill rate | page_views_with_ads_pct_revenue | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_revenue | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| CPC | ad_cpc | met | The Cost per Click (CPC) is the average earned amount each time a user clicks on an ad. CPC is calculated by dividing the ads’ revenue by the number of clicks received. Ads Revenue / Ad Clicks (SC Clicks) | |
| Page revenue (RPM) | ad_rpm_revenue | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| Date end period | date_end_period | dim | End of period for week/month dimensions | |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_revenue | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views with ads | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Fill rate | page_views_with_ads_pct_revenue | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_revenue | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| CPC | ad_cpc | met | The Cost per Click (CPC) is the average earned amount each time a user clicks on an ad. CPC is calculated by dividing the ads’ revenue by the number of clicks received. Ads Revenue / Ad Clicks (SC Clicks) | |
| Page revenue (RPM) | ad_rpm_revenue | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| SITE | Page type | page_type | dim | Page type (text, video, etc.) |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_revenue | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views with ads | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Fill rate | page_views_with_ads_pct_revenue | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_revenue | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| CPC | ad_cpc | met | The Cost per Click (CPC) is the average earned amount each time a user clicks on an ad. CPC is calculated by dividing the ads’ revenue by the number of clicks received. Ads Revenue / Ad Clicks (SC Clicks) | |
| Page revenue (RPM) | ad_rpm_revenue | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| SITE | Page type | page_type | dim | Page type (text, video, etc.) |
| Placement | placement | dim | Placement name | |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_revenue | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views with ads | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Fill rate | page_views_with_ads_pct_revenue | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_revenue | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| CPC | ad_cpc | met | The Cost per Click (CPC) is the average earned amount each time a user clicks on an ad. CPC is calculated by dividing the ads’ revenue by the number of clicks received. Ads Revenue / Ad Clicks (SC Clicks) | |
| Page revenue (RPM) | ad_rpm_revenue | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| SITE | Publisher ID | publisher | dim | Partner ID of the publisher/site in Backstage |
| Publisher name | publisher_name | dim | Display name for the publisher as displayed in Backstage | |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_revenue | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views with ads | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Fill rate | page_views_with_ads_pct_revenue | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_revenue | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| CPC | ad_cpc | met | The Cost per Click (CPC) is the average earned amount each time a user clicks on an ad. CPC is calculated by dividing the ads’ revenue by the number of clicks received. Ads Revenue / Ad Clicks (SC Clicks) | |
| Page revenue (RPM) | ad_rpm_revenue | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| LOCATION | Country code | country | dim | Machine-readable country name (2-letter code) |
| Country | country_name | dim | ||
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_revenue | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views with ads | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Fill rate | page_views_with_ads_pct_revenue | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_revenue | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| CPC | ad_cpc | met | The Cost per Click (CPC) is the average earned amount each time a user clicks on an ad. CPC is calculated by dividing the ads’ revenue by the number of clicks received. Ads Revenue / Ad Clicks (SC Clicks) | |
| Page revenue (RPM) | ad_rpm_revenue | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| PLATFORM | Device ID | platform | dim | Machine-readable platform name |
| Device name | platform_name | dim | Human-readable platform name | |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_revenue | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views with ads | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Fill rate | page_views_with_ads_pct_revenue | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_revenue | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| CPC | ad_cpc | met | The Cost per Click (CPC) is the average earned amount each time a user clicks on an ad. CPC is calculated by dividing the ads’ revenue by the number of clicks received. Ads Revenue / Ad Clicks (SC Clicks) | |
| Page revenue (RPM) | ad_rpm_revenue | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| SITE | Page type | page_type | dim | Page type (text, video, etc.) |
| Placement | placement | dim | Placement name | |
| Publisher ID | publisher | dim | Partner ID of the publisher/site in Backstage | |
| Publisher name | publisher_name | dim | Display name for the publisher as displayed in Backstage | |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_revenue | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views with ads | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Fill rate | page_views_with_ads_pct_revenue | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_revenue | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| CPC | ad_cpc | met | The Cost per Click (CPC) is the average earned amount each time a user clicks on an ad. CPC is calculated by dividing the ads’ revenue by the number of clicks received. Ads Revenue / Ad Clicks (SC Clicks) | |
| Page revenue (RPM) | ad_rpm_revenue | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| SITE | Page type | page_type | dim | Page type (text, video, etc.) |
| Placement | placement | dim | Placement name | |
| Publisher ID | publisher | dim | Partner ID of the publisher/site in Backstage | |
| Publisher name | publisher_name | dim | Display name for the publisher as displayed in Backstage | |
| LOCATION | Country code | country | dim | Machine-readable country name (2-letter code) |
| PLATFORM | Device ID | platform | dim | Machine-readable platform name |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_revenue | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views with ads | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Fill rate | page_views_with_ads_pct_revenue | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_revenue | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| CPC | ad_cpc | met | The Cost per Click (CPC) is the average earned amount each time a user clicks on an ad. CPC is calculated by dividing the ads’ revenue by the number of clicks received. Ads Revenue / Ad Clicks (SC Clicks) | |
| Page revenue (RPM) | ad_rpm_revenue | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| SITE | Page type | page_type | dim | Page type (text, video, etc.) |
| Publisher ID | publisher | dim | Partner ID of the publisher/site in Backstage | |
| Publisher name | publisher_name | dim | Display name for the publisher as displayed in Backstage | |
| LOCATION | Country code | country | dim | Machine-readable country name (2-letter code) |
| PLATFORM | Device ID | platform | dim | Machine-readable platform name |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_revenue | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views with ads | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Fill rate | page_views_with_ads_pct_revenue | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_revenue | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| CPC | ad_cpc | met | The Cost per Click (CPC) is the average earned amount each time a user clicks on an ad. CPC is calculated by dividing the ads’ revenue by the number of clicks received. Ads Revenue / Ad Clicks (SC Clicks) | |
| Page revenue (RPM) | ad_rpm_revenue | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page |
| Fill rate | page_views_with_ads_pct_visits | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_visits | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| Page revenue (RPM) | ad_rpm | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| Visits | visits | met | A visit is counted every time a user starts a session, arriving to the site from the specified referral. A visit can initiate one or more page views | |
| Bounce rate | bounce_rate | met | Represents the percentage of visits which resulted with the user leaving the site after viewing only one page | |
| Views visits | views_visit | met | Represents the average number of page views initiated by each visit Page views / Visits | |
| Page visits RPM | ad_visit_rpm | met | Page revenue per thousand visits (Ad RPM per Visit) is calculated by dividing the revenue by the number of visits, multiplied by 1000. Ad Revenue / Visits * 1000 | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| Date end period | date_end_period | dim | End of period for week/month dimensions | |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page |
| Fill rate | page_views_with_ads_pct_visits | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_visits | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| Page revenue (RPM) | ad_rpm | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| Visits | visits | met | A visit is counted every time a user starts a session, arriving to the site from the specified referral. A visit can initiate one or more page views | |
| Bounce rate | bounce_rate | met | Represents the percentage of visits which resulted with the user leaving the site after viewing only one page | |
| Views visits | views_visit | met | Represents the average number of page views initiated by each visit Page views / Visits | |
| Page visits RPM | ad_visit_rpm | met | Page revenue per thousand visits (Ad RPM per Visit) is calculated by dividing the revenue by the number of visits, multiplied by 1000. Ad Revenue / Visits * 1000 | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| Date end period | date_end_period | dim | End of period for week/month dimensions | |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page |
| Fill rate | page_views_with_ads_pct_visits | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_visits | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| Page revenue (RPM) | ad_rpm | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| Visits | visits | met | A visit is counted every time a user starts a session, arriving to the site from the specified referral. A visit can initiate one or more page views | |
| Bounce rate | bounce_rate | met | Represents the percentage of visits which resulted with the user leaving the site after viewing only one page | |
| Views visits | views_visit | met | Represents the average number of page views initiated by each visit Page views / Visits | |
| Page visits RPM | ad_visit_rpm | met | Page revenue per thousand visits (Ad RPM per Visit) is calculated by dividing the revenue by the number of visits, multiplied by 1000. Ad Revenue / Visits * 1000 | |
| SITE | Referral domain | referral_domain | dim | Referral domain |
| Referral name | referral_name | dim | Referral name | |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page |
| Fill rate | page_views_with_ads_pct_visits | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_visits | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| Page revenue (RPM) | ad_rpm | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| Visits | visits | met | A visit is counted every time a user starts a session, arriving to the site from the specified referral. A visit can initiate one or more page views | |
| Bounce rate | bounce_rate | met | Represents the percentage of visits which resulted with the user leaving the site after viewing only one page | |
| Views visits | views_visit | met | Represents the average number of page views initiated by each visit Page views / Visits | |
| Page visits RPM | ad_visit_rpm | met | Page revenue per thousand visits (Ad RPM per Visit) is calculated by dividing the revenue by the number of visits, multiplied by 1000. Ad Revenue / Visits * 1000 | |
| SITE | Landing page ID | landing_page | dim | The landing page ID |
| Landing page title | landing_page_title | dim | The landing page's title | |
| Landing page URL | landing_page_url | dim | The landing page's URL | |
| Landing page thumbnail URL | landing_page_thumb | dim | The landing page's thumbnail URL | |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page |
| Fill rate | page_views_with_ads_pct_visits | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_visits | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| Page revenue (RPM) | ad_rpm | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| Visits | visits | met | A visit is counted every time a user starts a session, arriving to the site from the specified referral. A visit can initiate one or more page views | |
| Bounce rate | bounce_rate | met | Represents the percentage of visits which resulted with the user leaving the site after viewing only one page | |
| Views visits | views_visit | met | Represents the average number of page views initiated by each visit Page views / Visits | |
| Page visits RPM | ad_visit_rpm | met | Page revenue per thousand visits (Ad RPM per Visit) is calculated by dividing the revenue by the number of visits, multiplied by 1000. Ad Revenue / Visits * 1000 | |
| PLATFORM | Device ID | platform | dim | Machine-readable platform name |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page |
| Fill rate | page_views_with_ads_pct_visits | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_visits | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| Page revenue (RPM) | ad_rpm | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| Visits | visits | met | A visit is counted every time a user starts a session, arriving to the site from the specified referral. A visit can initiate one or more page views | |
| Bounce rate | bounce_rate | met | Represents the percentage of visits which resulted with the user leaving the site after viewing only one page | |
| Views visits | views_visit | met | Represents the average number of page views initiated by each visit Page views / Visits | |
| Page visits RPM | ad_visit_rpm | met | Page revenue per thousand visits (Ad RPM per Visit) is calculated by dividing the revenue by the number of visits, multiplied by 1000. Ad Revenue / Visits * 1000 | |
| LOCATION | Country code | country | dim | Machine-readable country name (2-letter code) |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page |
| Fill rate | page_views_with_ads_pct_visits | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_visits | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| Page revenue (RPM) | ad_rpm | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| Visits | visits | met | A visit is counted every time a user starts a session, arriving to the site from the specified referral. A visit can initiate one or more page views | |
| Bounce rate | bounce_rate | met | Represents the percentage of visits which resulted with the user leaving the site after viewing only one page | |
| Views visits | views_visit | met | Represents the average number of page views initiated by each visit Page views / Visits | |
| Page visits RPM | ad_visit_rpm | met | Page revenue per thousand visits (Ad RPM per Visit) is calculated by dividing the revenue by the number of visits, multiplied by 1000. Ad Revenue / Visits * 1000 | |
| SITE | Page type | page_type | dim | Page type (text, video, etc.) |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page |
| Fill rate | page_views_with_ads_pct_visits | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_visits | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| Page revenue (RPM) | ad_rpm | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| Visits | visits | met | A visit is counted every time a user starts a session, arriving to the site from the specified referral. A visit can initiate one or more page views | |
| Bounce rate | bounce_rate | met | Represents the percentage of visits which resulted with the user leaving the site after viewing only one page | |
| Views visits | views_visit | met | Represents the average number of page views initiated by each visit Page views / Visits | |
| Page visits RPM | ad_visit_rpm | met | Page revenue per thousand visits (Ad RPM per Visit) is calculated by dividing the revenue by the number of visits, multiplied by 1000. Ad Revenue / Visits * 1000 | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| SITE | Referral domain | referral_domain | dim | Referral domain |
| Referral name | referral_name | dim | Referral name | |
| Landing page ID | landing_page | dim | The landing page ID | |
| Landing page title | landing_page_title | dim | The landing page's title | |
| Landing page URL | landing_page_url | dim | The landing page's URL | |
| Landing page thumbnail URL | landing_page_thumb | dim | The landing page's thumbnail URL | |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page |
| Fill rate | page_views_with_ads_pct_visits | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_visits | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| Page revenue (RPM) | ad_rpm | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| Visits | visits | met | A visit is counted every time a user starts a session, arriving to the site from the specified referral. A visit can initiate one or more page views | |
| Bounce rate | bounce_rate | met | Represents the percentage of visits which resulted with the user leaving the site after viewing only one page | |
| Views visits | views_visit | met | Represents the average number of page views initiated by each visit Page views / Visits | |
| Page visits RPM | ad_visit_rpm | met | Page revenue per thousand visits (Ad RPM per Visit) is calculated by dividing the revenue by the number of visits, multiplied by 1000. Ad Revenue / Visits * 1000 | |
| PLATFORM | Tracking code source | tracking_code_source_medium | dim | Source/Medium pairs |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page |
| Fill rate | page_views_with_ads_pct_visits | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_visits | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| Page revenue (RPM) | ad_rpm | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| Visits | visits | met | A visit is counted every time a user starts a session, arriving to the site from the specified referral. A visit can initiate one or more page views | |
| Bounce rate | bounce_rate | met | Represents the percentage of visits which resulted with the user leaving the site after viewing only one page | |
| Views visits | views_visit | met | Represents the average number of page views initiated by each visit Page views / Visits | |
| Page visits RPM | ad_visit_rpm | met | Page revenue per thousand visits (Ad RPM per Visit) is calculated by dividing the revenue by the number of visits, multiplied by 1000. Ad Revenue / Visits * 1000 | |
| PLATFORM | Tracking code campaign | tracking_code_campaign | dim | Tracking code campaign |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page |
| Fill rate | page_views_with_ads_pct_visits | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_visits | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| Page revenue (RPM) | ad_rpm | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| Visits | visits | met | A visit is counted every time a user starts a session, arriving to the site from the specified referral. A visit can initiate one or more page views | |
| Bounce rate | bounce_rate | met | Represents the percentage of visits which resulted with the user leaving the site after viewing only one page | |
| Views visits | views_visit | met | Represents the average number of page views initiated by each visit Page views / Visits | |
| Page visits RPM | ad_visit_rpm | met | Page revenue per thousand visits (Ad RPM per Visit) is calculated by dividing the revenue by the number of visits, multiplied by 1000. Ad Revenue / Visits * 1000 | |
| PLATFORM | Tracking code custom values | tracking_code_custom | dim | Custom_key: Custom_value pairs |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page |
| Fill rate | page_views_with_ads_pct_visits | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_visits | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| Page revenue (RPM) | ad_rpm | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| Visits | visits | met | A visit is counted every time a user starts a session, arriving to the site from the specified referral. A visit can initiate one or more page views | |
| Bounce rate | bounce_rate | met | Represents the percentage of visits which resulted with the user leaving the site after viewing only one page | |
| Views visits | views_visit | met | Represents the average number of page views initiated by each visit Page views / Visits | |
| Page visits RPM | ad_visit_rpm | met | Page revenue per thousand visits (Ad RPM per Visit) is calculated by dividing the revenue by the number of visits, multiplied by 1000. Ad Revenue / Visits * 1000 | |
| PLATFORM | Referral tracking codes | referral_tracking_codes | dim | Referral and tracking code combinations |
| CURRENCY | Currency | currency | dim | The account currency |
| AD METRICS | Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page |
| Fill rate | page_views_with_ads_pct_visits | met | The Fill Rate is calculated by dividing the number of views with ads by the number of page views. Views with Ads / Page Views | |
| Page views with ads | page_views_with_ads_visits | met | The number of pages on which we display sourced content (SC). We will count one page view with SC regardless of the number of SC units on the page | |
| Page revenue (RPM) | ad_rpm | met | Page revenue per thousand impressions (RPM) is calculated by dividing your revenue by the number of page views with SC, multiplied by 1000. Revenue Share From Taboola / Page Views With SC * 1000 | |
| Revenue | ad_revenue | met | The revenue generated from sponsored content on the Taboola widgets | |
| Visits | visits | met | A visit is counted every time a user starts a session, arriving to the site from the specified referral. A visit can initiate one or more page views | |
| Bounce rate | bounce_rate | met | Represents the percentage of visits which resulted with the user leaving the site after viewing only one page | |
| Views visits | views_visit | met | Represents the average number of page views initiated by each visit Page views / Visits | |
| Page visits RPM | ad_visit_rpm | met | Page revenue per thousand visits (Ad RPM per Visit) is calculated by dividing the revenue by the number of visits, multiplied by 1000. Ad Revenue / Visits * 1000 | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_recirculation | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Avg. views after click | average_views_after_click | met | Average views after click | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| Date end period | date_end_period | dim | End of period for week/month dimensions | |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_recirculation | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Avg. views after click | average_views_after_click | met | Average views after click | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| Date end period | date_end_period | dim | End of period for week/month dimensions | |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_recirculation | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Avg. views after click | average_views_after_click | met | Average views after click | |
| SITE | Page type | page_type | dim | Page type (text, video, etc.) |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_recirculation | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Avg. views after click | average_views_after_click | met | Average views after click | |
| SITE | Page type | page_type | dim | Page type (text, video, etc.) |
| Placement | placement | dim | Placement name | |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_recirculation | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Avg. views after click | average_views_after_click | met | Average views after click | |
| SITE | Publisher ID | publisher | dim | Partner ID of the publisher/site in Backstage |
| Publisher name | publisher_name | dim | Display name for the publisher as displayed in Backstage | |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_recirculation | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Avg. views after click | average_views_after_click | met | Average views after click | |
| LOCATION | Country code | country | dim | Machine-readable country name (2-letter code) |
| Country | country_name | dim | ||
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_recirculation | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Avg. views after click | average_views_after_click | met | Average views after click | |
| PLATFORM | Device ID | platform | dim | Machine-readable platform name |
| Device name | platform_name | dim | Human-readable platform name | |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_recirculation | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Avg. views after click | average_views_after_click | met | Average views after click | |
| TIME | Year | year | dim | |
| Year of week | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| SITE | Page type | page_type | dim | Page type (text, video, etc.) |
| Placement | placement | dim | Placement name | |
| Publisher ID | publisher | dim | Partner ID of the publisher/site in Backstage | |
| Publisher name | publisher_name | dim | Display name for the publisher as displayed in Backstage | |
| AD METRICS | Clicks | clicks | met | The number of times a user clicks on a sourced content |
| CTR (%) | ctr_recirculation | met | Average CTR (Click Through Rate). Calculated as Clicks/Page views | |
| Page views | page_views | met | A page view is counted every time a user views a page displaying a unit. We will count one page view regardless of the number of widgets presented on the page | |
| Avg. views after click | average_views_after_click | met | Average views after click |