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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| TIME | Year | year | dim | Year, e.g. 2017 |
| Year of week (Sun-Sat) | yearofweek | dim | Year of week for US weeks, e.g. 2017 | |
| Year of week (Mon-Sun) | yearofweekiso | dim | Year of week for ISO weeks, e.g. 2017 | |
| Year & month | yearmonth | dim | Year and month, e.g. 2017|06 | |
| Quarter | quarter | dim | Quarter, e.g. 1 | |
| Month | month | dim | Month, e.g. 6 | |
| Year & week (Sun-Sat) | yearweek | dim | Year and week for US weeks, e.g. 2017|08 | |
| Year & week (Mon-Sun) | yearweekiso | dim | Year and week for ISO weeks, e.g. 2017|08 | |
| Week (Sun-Sat) | week | dim | US week number, e.g. 51 | |
| Week (Mon-Sun) | weekiso | dim | ISO week number, e.g. 51 | |
| Day of week (Sun-Sat) | dayOfWeekName | dim | Day of week name for US weeks, e.g. 0 Sunday | |
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | Day of week name for ISO weeks, e.g. 1 Monday | |
| Day of month | dayOfMonth | dim | Day of month, e.g. 2 | |
| Date | date | dim | Date, e.g. 2017-01-31 | |
| ACCOUNT | Account | account | dim | The ad account name |
| Account ID | account_id | dim | The unique ID for the ad account | |
| Account UI ID | account_ui_id | dim | Converted account ID to base-10 to match the UI value | |
| CAMPAIGN | Campaign | campaign_name | dim | |
| Campaign ID | campaign_id | dim | The unique ID for each campaign | |
| Campaign UI ID | campaign_ui_id | dim | Converted campaign ID to base-10 to match the UI value | |
| Campaign creation date | campaign_created_at | dim | ||
| Campaign start date | campaign_start_time | dim | The date your campaign is scheduled to launch. This field is deprecated by Twitter, please use Ad group start date instead | |
| Campaign end date | campaign_end_time | dim | The date when the campaign ends. This field is deprecated by Twitter, please use Ad group end date instead | |
| Campaign servable | campaign_servable | dim | ||
| Campaign status | campaign_status | dim | The campaign status, with possible values ACTIVE, DRAFT, or PAUSED | |
| Campaign deleted | campaign_deleted | dim | ||
| Campaign currency | campaign_currency | dim | The currency used for all spend-related metrics and billing | |
| Campaign standard delivery | campaign_standard_delivery | dim | ||
| Campaign total budget | campaign_total_budget_amount | dim | The maximum amount you're willing to spend on each campaign for the duration of the campaign | |
| Campaign daily budget | campaign_daily_budget_amount | dim | The maximum amount you're willing to spend on each campaign on average per day | |
| Campaign budget optimization | campaign_budget_optimization | dim | Type of the campaign budget optimization. Possible values - CAMPAIGN and LINE_ITEM | |
| FUNDING INSTRUMENTS | Funding instrument ID | funding_instrument_id | dim | A reference to the funding instrument |
| Funding instrument UI ID | funding_instrument_ui_id | dim | Converted funding instrument ID to base-10 to match the UI value | |
| Funding instrument description | funding_instrument_description | dim | Funding instrument description | |
| Funding instrument type | funding_instrument_type | dim | Funding instrument type | |
| Funding instrument status | funding_instrument_status | dim | Funding instrument status | |
| Funding instrument currency | funding_instrument_currency | dim | Funding instrument currency | |
| Funding instrument start date | funding_instrument_start_date | dim | The date for the funding instrument to become active and usable | |
| Funding instrument end date | funding_instrument_end_date | dim | The date for the funding instrument to become inactive | |
| Funding instrument credit limit | funding_instrument_credit_limit | dim | The total credit available against funding instrument | |
| Funding instrument funded amount | funding_instrument_funded_amount | dim | The total budget amount allocated to funding instrument | |
| Funding instrument credit remaining | funding_instrument_credit_remaining | dim | The total credit remaining to funding instrument | |
| Reasons funding instrument was not able to fund | funding_instrument_reasons_not_able_to_fund | dim | Reasons funding instrument was not able to fund | |
| Insertion order header ID | funding_instrument_io_header | dim | ID for the associated insertion order. Note that a single ID may be associated with multiple funding instruments | |
| AD GROUP | Ad group | line_item_name | dim | Formerly called line item |
| Ad group ID | line_item_id | dim | Formerly called line item id | |
| Ad group UI ID | ad_group_ui_id | dim | Converted ad group ID to base-10 to match the UI value | |
| Objective | line_item_objective | dim | ||
| Goal | line_item_goal | dim | The optimization setting used for this ad group | |
| Product type | line_item_product_type | dim | ||
| Placements | line_item_placements | dim | ||
| Charge by | line_item_charge_by | dim | ||
| Bid type | line_item_bid_type | dim | ||
| Bid amount | line_item_bid_amount | dim | ||
| Ad group total budget | line_item_total_budget_amount | dim | The maximum amount you are willing to spend on the ad group, for the duration of the ad group flight length. Formerly called line item total budget | |
| Advertiser domain | line_item_advertiser_domain | dim | ||
| Primary web event tag | line_item_primary_web_event_tag | dim | ||
| Ad group creation date | line_item_created_at | dim | Formerly called line item creation date | |
| Ad group start date | line_item_start_date | dim | The date when the ad group began serving | |
| Ad group end date | line_item_end_date | dim | The date when the ad group stopped serving | |
| Ad group status | line_item_status | dim | The ad group status, with possible values ACTIVE, DRAFT, or PAUSED | |
| Ad group deleted | line_item_deleted | dim | Formerly called line item deleted | |
| Categories | line_item_categories | dim | ||
| Include sentiment | line_item_include_sentiment | dim | ||
| PROMOTED TWEET | Tweet ID | promoted_tweet_id | dim | Unique numeric ID of the original tweet being used in the promoted tweet ad |
| Tweet ad ID | promoted_tweet_ad_id | dim | Unique alphanumeric ID for the promoted tweet ad | |
| Tweet creation date | promoted_tweet_created_at | dim | ||
| Ad name | ad_name | dim | Ad name as displayed in X user interface. Derived from promoted tweet name, or card name if tweet name is not set | |
| Tweet name | promoted_tweet_name | dim | Name of the promoted tweet. Note that this can be empty for older Tweets or ones created without a name | |
| Tweet text | promoted_tweet_text | dim | ||
| Tweet source | promoted_tweet_source | dim | Source client of the tweet, e.g. twitter.com or Twitter for Android | |
| Tweet scheduled status | promoted_tweet_scheduled_status | dim | Whether the tweet is scheduled for later or not | |
| Tweet scheduled at | promoted_tweet_scheduled_at | dim | Tweet scheduled to publish at | |
| Tweet type | promoted_tweet_type | dim | Tweet type, e.g. PUBLISHED | |
| Tweet language | promoted_tweet_language | dim | Language of the tweet (automatically identified) | |
| Tweet hashtags | promoted_tweet_hashtags | dim | Hashtags included in the tweet | |
| Tweet symbols | promoted_tweet_symbols | dim | Symbols included in the tweet | |
| Tweet mentions | promoted_tweet_user_mentions | dim | Users mentioned in the tweet | |
| Link to tweet | tweet_url | dim | ||
| Tweet first URL | promoted_tweet_first_url | dim | ||
| Tweet card title | promoted_tweet_card_title | dim | ||
| Tweet card name | promoted_tweet_card_name | dim | ||
| Tweet card type | promoted_tweet_card_type | dim | ||
| Tweet card destination URL | promoted_tweet_card_destination_url | dim | ||
| Tweet card image URL | promoted_tweet_card_image_url | dim | ||
| Tweet card image | promoted_tweet_card_image | dim | ||
| Tweet card URI | promoted_tweet_card_uri | dim | The unique identifier of the card. Replaces Tweet card ID | |
| Tweet destination URL | promoted_tweet_destination_url | dim | ||
| Tweet media type | promoted_tweet_media_type | dim | Type of tweet media | |
| Source (utm) | utm_source | dim | Value of the utm_source parameter extracted from the ad destination URL | |
| Medium (utm) | utm_medium | dim | Value of the utm_medium parameter extracted from the ad destination URL | |
| Content (utm) | utm_content | dim | Value of the utm_content parameter extracted from the ad destination URL | |
| Term (utm) | utm_term | dim | Value of the utm_term parameter extracted from the ad destination URL | |
| Campaign (utm) | utm_campaign | dim | Value of the utm_campaign parameter extracted from the ad destination URL | |
| MEDIA CREATIVE | Media creative ID | media_creative_id | dim | ID of the media creative |
| Media creative creation date | media_creative_created_at | dim | Creation date of the media creative | |
| Media creative type | media_creative_type | dim | Type of the media creative | |
| Media name | media_name | dim | Name of the media object | |
| Media url | media_url | dim | URL to the media object | |
| SEGMENTATION | Age | AGE | dim | |
| App store category | APP_STORE_CATEGORY | dim | ||
| Conversion tag | CONVERSION_TAGS | dim | ||
| Event | EVENTS | dim | ||
| Gender | GENDER | dim | ||
| Interest | INTERESTS | dim | ||
| Keyword | KEYWORDS | dim | ||
| Language | LANGUAGES | dim | ||
| Country | LOCATIONS | dim | ||
| Country code | countryCode | dim | Two-letter county code | |
| Region | REGIONS | dim | ||
| City | CITIES | dim | ||
| Platform | PLATFORMS | dim | ||
| Similar to follower | SIMILAR_TO_FOLLOWERS_OF_USER | dim | ||
| TV show | TV_SHOWS | dim | ||
| DEPRECATED | Tweet card display URL | promoted_tweet_card_display_url | dim | Please note this field will be removed on 2021-08-24 |
| Audience category | audienceCategory | dim | Name of audience category, e.g. White collar worker. Please note this field will be removed on 2020-01-30 | |
| Optimization | line_item_optimization | dim | Please note this field will be removed on 2021-08-24 | |
| Audience name | audienceName | dim | Name of audience, e.g. Occupation. Please note this field will be removed on 2020-01-30 | |
| Source of audience data | audienceSource | dim | The providing party of audience data. Please note this field will be removed on 2020-01-30 | |
| Audience type | audienceType | dim | Type of an audience, e.g. ALL_ON_TWITTER. Please note this field will be removed on 2020-01-30 | |
| Interaction type | interactionType | dim | Type of interaction; applicable to some audience types. Please note this field will be removed on 2020-01-30 | |
| Tracking tags | line_item_tracking_tags | dim | Please note that this field will be removed on 2022-02-15 | |
| Ad group paused | line_item_paused | dim | Formerly called line item paused. Please note that this field will be removed on 2022-11-30 | |
| Automatically select bid | line_item_automatically_select_bid | dim | Please note that this field will be removed on 2022-02-15 | |
| Campaign paused | campaign_paused | dim | Please note that this field will be removed on 2022-11-30 | |
| Tweet card ID | promoted_tweet_card_id | dim | Please note this field will be removed on 2021-08-24 | |
| GENERAL METRICS | Impressions | impressions | met | The number of times your ad is shown to users, including earned |
| Cost | cost | met | ||
| Cost (EUR) | cost_eur | met | ||
| Cost (USD) | cost_usd | met | ||
| Cost (GBP) | cost_gbp | met | ||
| CPM | CPM | met | ||
| Media views | mediaViews | met | Total views (autoplay and click) of your media across videos, Vines, GIFs, and images. This includes views you are not billed for | |
| Media view rate | mediaViewRate | met | Total media views divided by number of impressions | |
| Media engagements | media_engagements | met | Total number of clicks of media across videos, Vines, GIFs, and images | |
| Conversions | conversions | met | ||
| Conversion rate (%) | conversionsRate_perc | met | ||
| REACH | Total audience reach | total_audience_reach | met | The total number of people who have been reached by the campaign |
| Average frequency | average_frequency | met | The average number of times a person saw ads related to this campaign | |
| OBJECTIVE WEBSITE CLICKS OR CONVERSIONS | Clicks | clicks | met | Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks |
| URL clicks | url_clicks | met | Total clicks on the link or Website Card in your ad, including earned. This includes clicks you're not billed for | |
| CTR | CTR_perc | met | Total clicks on a link or a Website Card divided by total impressions, including earned | |
| CPC | CPC | met | Total clicks on a link or a Website Card divided by total clicks, including earned | |
| Cost per acquisition | CPA | met | ||
| Site visits | conversion_site_visits | met | ||
| Sign-ups | conversion_sign_ups | met | Total number of sign ups. This is the same as the sum of post views, post engagements and assisted sign ups. This is also the sum of website and mobile app sign ups | |
| Downloads | conversion_downloads | met | ||
| Purchases | conversion_purchases | met | Total number of purchases. The sum of post view, post engagement, and assisted purchases for both your website and mobile app | |
| Order quantity | conversion_order_quantity | met | The order quantity of the purchase, e.g. 1 unit | |
| Sale amount | conversion_sale_amount | met | The total sale amount of the purchase | |
| Custom conversions | conversion_custom | met | ||
| OBJECTIVE TWEET ENGAGEMENTS | Engagements | engagements | met | All clicks on your Tweet, including Retweets, replies, likes, poll votes, and hashtag clicks. This includes earned clicks that you're not billed for |
| Engagements (billed) | billed_engagements | met | ||
| Cost per engagement (CPE) | CPE | met | Total spend divided by the number of Tweet engagements, including earned. You only pay the first time someone engages with your ad (e.g. Retweets, replies, likes, or other clicks) | |
| Engagements rate (%) | engagementsRate_perc | met | Tweet engagements divided by impressions. This helps you understand the rate of engagements with your ad | |
| Likes (paid) | likes | met | The number of people who liked your ad by clicking the heart button | |
| Retweets | retweets | met | The number of people that Retweeted your ad by clicking the Retweet button | |
| Replies | replies | met | The number of people that responded to your Tweet by clicking the reply button | |
| Follows | follows | met | Total number of followers generated from your Tweet, including earned. If you're running a followers campaign, this number also reflects follows from other locations, including Who to follow. You only pay the first time someone follows you | |
| Card engagements | card_engagements | met | Total number of card engagements | |
| Qualified impressions | qualified_impressions | met | ||
| OBJECTIVE APP INSTALLS | App installs | app_installs | met | Breakdown of mobile conversions of type INSTALL by post_view, post_engagement, assisted, order_quantity, and sale_amount |
| App clicks | app_clicks | met | Total number of clicks to install or open your app. This includes earned clicks that you're not billed for | |
| App click rate (%) | app_click_rate_perc | met | Total number of app clicks divided by impressions | |
| App install rate (%) | app_install_rate_perc | met | ||
| Cost per app click (CPAC) | cpac | met | Total spend divided by the number of app clicks, including earned. You only pay the first time someone clicks to install or open your app | |
| Cost per install (CPI) | cpi | met | ||
| OBJECTIVE FOLLOWERS | Followers | followers | met | Total number of followers generated from your Tweet, including earned. If you're running a followers campaign, this number also reflects follows from other locations, including Who to follow. You only pay the first time someone follows you |
| Followers rate (%) | followersRate_perc | met | Total followers divided by total impressions. This helps you understand how well your ad is attracting new followers | |
| Cost per follower (CPF) | CPF | met | Total spend divided by the number of followers, including earned. You only pay when someone follows you | |
| OBJECTIVE LEAD GENERATION | Leads | leads | met | The number of leads you acquired as a result of a user submitting their contact information on Twitter through the Lead Generation Card |
| Lead rate (%) | lead_rate_perc | met | Total leads divided by the number of impressions, including earned. You only pay the first time a user submits a Lead Generation Card | |
| Cost per lead | CPL | met | Total spend divided by the number of leads, including earned. You only pay for leads generated by your ad | |
| OBJECTIVE VIDEO VIEWS | Video views | promoted_video_total_views | met | Video views only count when your video is watched in 50% view for 2 seconds or more, or when a user clicks to expand/unmute your video. This includes views you are not billed for |
| Video view rate (%) | video_view_rate_perc | met | Total video views divided by impressions. Regardless of your bid type, this is always calculated using video ad views | |
| Cost per video view | CPV | met | Total spend divided by the number of views, including earned. You only pay the first time someone watches your video | |
| Video CTA clicks | promoted_video_cta_clicks | met | Total clicks on the call to action in the video player. This includes clicks you are not billed for | |
| 3s/100% video views | video_3s100pct_views | met | Total number of views where at least 3 seconds were played while 100% in view | |
| 6s video views | video_6s_views | met | Total number of views where at least 6 seconds of the video was viewed | |
| 15s video views | video_15s_views | met | Total number of views where at least 15 seconds of the video or for 95% of the total duration was viewed | |
| Video starts | promoted_video_starts | met | The number of people who started the video, regardless of how much of the video player is in view. You're not billed for these | |
| Video views (25% complete) | promoted_video_views_25 | met | The number of people who watched 25% of the video, regardless of how much of the video player is in view. You're not billed for these | |
| Video views (50% complete) | promoted_video_views_50 | met | The number of people who watched 50% of the video, regardless of how much of the video player is in view. You're not billed for these | |
| Video views (75% complete) | promoted_video_views_75 | met | The number of people who watched 75% of the video, regardless of how much of the video player is in view. You're not billed for these | |
| Video views (completed) | promoted_video_views_100 | met | The number of people who watched 100% of the video, regardless of how much of the video player is in view. You're not billed for these | |
| PROMOTEDACCOUNT METRICS | Follows (promoted act) | promoted_account_follows | met | |
| Follow rate (promoted act) | promoted_account_follow_rate | met | ||
| Impressions (promoted act) | promoted_account_impressions | met | ||
| Profile visits (promoted act) | promoted_account_profile_visits | met | ||
| PROMOTED TWEETS | Tweet retweets | promoted_tweet_retweets | met | The number of people that Retweeted your ad by clicking the Retweet button |
| Likes (paid+organic) | promoted_tweet_likes | met | The number of people who liked your ad by clicking the heart button | |
| PROMOTED TWEETS (PROFILE) | Impressions (profile) (deprecated) | promoted_tweet_profile_impressions | met | |
| Qualified impressions (profile) (deprecated) | promoted_tweet_profile_qualified_impressions | met | ||
| Clicks (profile) (deprecated) | promoted_tweet_profile_clicks | met | ||
| Engagements (profile) (deprecated) | promoted_tweet_profile_engagements | met | ||
| Favorites (profile) (deprecated) | promoted_tweet_profile_favorites | met | ||
| Follows (profile) (deprecated) | promoted_tweet_profile_follows | met | ||
| Replies (profile) (deprecated) | promoted_tweet_profile_replies | met | ||
| Retweets (profile) (deprecated) | promoted_tweet_profile_retweets | met | ||
| URL clicks (profile) (deprecated) | promoted_tweet_profile_url_clicks | met | ||
| Card engagements (profile) (deprecated) | promoted_tweet_profile_card_engagements | met | ||
| Media views (profile) (deprecated) | promoted_tweet_profile_media_views | met | ||
| PROMOTED TWEETS (SEARCH) | Impressions (search) (deprecated) | promoted_tweet_search_impressions | met | |
| Qualified impressions (search) (deprecated) | promoted_tweet_search_qualified_impressions | met | ||
| Clicks (search) (deprecated) | promoted_tweet_search_clicks | met | ||
| Engagements (search) (deprecated) | promoted_tweet_search_engagements | met | ||
| Engagement rate (search) (deprecated) | promoted_tweet_search_engagement_rate | met | ||
| favorites (search) (deprecated) | promoted_tweet_search_favorites | met | ||
| Follows (search) (deprecated) | promoted_tweet_search_follows | met | ||
| Replies (search) (deprecated) | promoted_tweet_search_replies | met | ||
| Retweets (search) (deprecated) | promoted_tweet_search_retweets | met | ||
| URL clicks (search) (deprecated) | promoted_tweet_search_url_clicks | met | ||
| Card engagements (search) (deprecated) | promoted_tweet_search_card_engagements | met | ||
| Media views (search) (deprecated) | promoted_tweet_search_media_views | met | ||
| PROMOTED TWEETS (TIMELINE) | Impressions (timeline) (deprecated) | promoted_tweet_timeline_impressions | met | |
| Qualified impressions (timeline) (deprecated) | promoted_tweet_timeline_qualified_impressions | met | ||
| Clicks (timeline) (deprecated) | promoted_tweet_timeline_clicks | met | ||
| Engagements (timeline) (deprecated) | promoted_tweet_timeline_engagements | met | ||
| Engagement rate (timeline) (deprecated) | promoted_tweet_timeline_engagement_rate | met | ||
| Favorites (timeline) (deprecated) | promoted_tweet_timeline_favorites | met | ||
| Follows (timeline) (deprecated) | promoted_tweet_timeline_follows | met | ||
| Replies (timeline) (deprecated) | promoted_tweet_timeline_replies | met | ||
| Retweets (timeline) (deprecated) | promoted_tweet_timeline_retweets | met | ||
| URL clicks (timeline) (deprecated) | promoted_tweet_timeline_url_clicks | met | ||
| Media views (timeline) (deprecated) | promoted_tweet_timeline_media_views | met | ||
| Card engagements (timeline) (deprecated) | promoted_tweet_timeline_card_engagements | met | ||
| PROMOTED TWEETS (TWITTER PUBLISHER NETWORK) | Media views (TPN) (deprecated) | promoted_tweet_tpn_media_views | met | |
| Qualified impressions (TPN) (deprecated) | promoted_tweet_tpn_qualified_impressions | met | ||
| Card engagements (TPN) (deprecated) | promoted_tweet_tpn_card_engagements | met | ||
| Engagement rate (TPN) (deprecated) | promoted_tweet_tpn_engagement_rate | met | ||
| Engagements (TPN) (deprecated) | promoted_tweet_tpn_engagements | met | ||
| Clicks (TPN) (deprecated) | promoted_tweet_tpn_clicks | met | ||
| Favorites (TPN) (deprecated) | promoted_tweet_tpn_favorites | met | ||
| Follows (TPN) (deprecated) | promoted_tweet_tpn_follows | met | ||
| Impressions (TPN) (deprecated) | promoted_tweet_tpn_impressions | met | ||
| Replies (TPN) (deprecated) | promoted_tweet_tpn_replies | met | ||
| Retweets (TPN) (deprecated) | promoted_tweet_tpn_retweets | met | ||
| URL clicks (TPN) (deprecated) | promoted_tweet_tpn_url_clicks | met | ||
| MOBILE CONVERSION METRICS | Mobile conversion achievements unlocked | mobile_conversion_achievement_unlocked | met | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by post_view, post_engagement, assisted, order_quantity, and sale_amount |
| Mobile conversion add to cart | mobile_conversion_add_to_cart | met | Breakdown of mobile conversions of type ADD_TO_CART by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion added payment infos | mobile_conversion_added_payment_infos | met | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion add to wishlist | mobile_conversion_add_to_wishlist | met | Breakdown of mobile conversions of type ADD_TO_WISHLIST by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion checkout initiated | mobile_conversion_checkout_initiated | met | Breakdown of mobile conversions of type CHECKOUT_INITIATED by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion content views | mobile_conversion_content_views | met | Breakdown of mobile conversions of type CONTENT_VIEW by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion installs | mobile_conversion_installs | met | Breakdown of mobile conversions of type INSTALL by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion installs post view | mobile_conversion_installs_post_view | met | ||
| Mobile conversion installs post engagement | mobile_conversion_installs_post_engagement | met | ||
| Mobile conversion invites | mobile_conversion_invites | met | Breakdown of mobile conversions of type INVITE by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion level achieved | mobile_conversion_level_achieved | met | Breakdown of mobile conversions of type LEVEL_ACHIEVED | |
| Mobile conversion logins | mobile_conversion_logins | met | Breakdown of mobile conversions of type LOGIN by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion purchases | mobile_conversion_purchases | met | ||
| Mobile conversion re-engages | mobile_conversion_re_engages | met | Breakdown of mobile conversions of type RE_ENGAGE by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion sign ups | mobile_conversion_sign_ups | met | Breakdown of mobile conversions of type SIGN_UP | |
| Mobile conversion rated | mobile_conversion_rated | met | ||
| Mobile conversion reservations | mobile_conversion_reservations | met | Breakdown of mobile conversions of type RESERVATION by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion searches | mobile_conversion_searches | met | Breakdown of mobile conversions of type SEARCH by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion shares | mobile_conversion_shares | met | Breakdown of mobile conversions of type SHARE by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion spent credits | mobile_conversion_spent_credits | met | Breakdown of mobile conversions of type SPENT_CREDIT | |
| Mobile conversion tutorial completes | mobile_conversion_tutorial_completes | met | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion updates | mobile_conversion_updates | met | Breakdown of mobile conversions of type UPDATE by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion achievement unlocked breakdown | mobile_conversion_achievement_unlocked_breakdown | met | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion add to cart breakdown | mobile_conversion_add_to_cart_breakdown | met | Breakdown of mobile conversions of type ADD_TO_CART by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion add to wishlist breakdown | mobile_conversion_add_to_wishlist_breakdown | met | Breakdown of mobile conversions of type ADD_TO_WISHLIST | |
| Mobile conversion added payment infos breakdown | mobile_conversion_added_payment_infos_breakdown | met | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion checkout initiated breakdown | mobile_conversion_checkout_initiated_breakdown | met | Breakdown of mobile conversions of type CHECKOUT_INITIATED by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion content views breakdown | mobile_conversion_content_views_breakdown | met | Breakdown of mobile conversions of type CONTENT_VIEW by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion installs breakdown | mobile_conversion_installs_breakdown | met | Breakdown of mobile conversions of type INSTALL by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion invites breakdown | mobile_conversion_invites_breakdown | met | Breakdown of mobile conversions of type INVITE by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion level achieved breakdown | mobile_conversion_level_achieved_breakdown | met | Breakdown of mobile conversions of type LEVEL_ACHIEVED by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion logins breakdown | mobile_conversion_logins_breakdown | met | Breakdown of mobile conversions of type LOGIN by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion order quantity | mobile_conversion_order_quantity | met | ||
| Mobile conversion purchases breakdown | mobile_conversion_purchases_breakdown | met | Breakdown of mobile conversions of type PURCHASE | |
| Mobile conversion rated breakdown | mobile_conversion_rated_breakdown | met | ||
| Mobile conversion re-engages breakdown | mobile_conversion_re_engages_breakdown | met | Breakdown of mobile conversions of type RE_ENGAGE by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion reservations breakdown | mobile_conversion_reservations_breakdown | met | Breakdown of mobile conversions of type RESERVATION | |
| Mobile conversion sale amount | mobile_conversion_sale_amount_local_micro | met | ||
| Mobile conversion searches breakdown | mobile_conversion_searches_breakdown | met | Breakdown of mobile conversions of type SEARCH by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion shares breakdown | mobile_conversion_shares_breakdown | met | Breakdown of mobile conversions of type SHARE by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion mobile conversion sign ups breakdown | mobile_conversion_sign_ups_breakdown | met | Breakdown of mobile conversions of type SIGN_UP | |
| Mobile conversion spent credits breakdown | mobile_conversion_spent_credits_breakdown | met | Breakdown of mobile conversions of type SPENT_CREDIT | |
| Mobile conversion tutorial completes breakdown | mobile_conversion_tutorial_completes_breakdown | met | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| Mobile conversion updates breakdown | mobile_conversion_updates_breakdown | met | Breakdown of mobile conversions of type UPDATE by post_view, post_engagement, assisted, order_quantity, and sale_amount | |
| DEPRECATED | Match rate | matchRate | met | 90 day active Twitter users divided by number of users provided by the source of audience data. Please note this field will be removed on 2020-01-30 |
| Percentage | percentage | met | Representation of a category within an audience. Please note this field will be removed on 2020-01-30 |