Field list for SEMrush Analytics

17 metrics and 215 dimensions available

CategoryFieldCodeTypeDescription
DOMAINDatabaseDbdimRegional database (US, UK, Italy, etc.)
DomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
RankRkdimThe SEMrush rating of the website`s popularity based on organic traffic coming from Google`s top 20 organic search results.
Organic keywordsOrmetKeywords that bring users to a website via Google`s top 20 organic search results.
Organic trafficOtmetTraffic brought to a website via Google`s top 20 organic search results.
Organic costOcmetEstimated price of organic keywords in Google AdWords.
Adwords keywordsAdmetKeywords a website is buying in Google AdWords for ads that appear in paid search results.
Adwords trafficAtmetTraffic brought to the website via paid search results.
Adwords costAcmetEstimated budget spent buying keywords in Google AdWords for ads that appear in paid search results (monthly estimation).
PLA uniquesSvmetNumber of unique product listing ads (PLA Copies).
PLA keywordsShmetNumber of keywords the website is using for product listing ads.
DomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
RankRkdimThe SEMrush rating of the website`s popularity based on organic traffic coming from Google`s top 20 organic search results.
Organic keywordsOrmetKeywords that bring users to a website via Google`s top 20 organic search results.
Organic trafficOtmetTraffic brought to a website via Google`s top 20 organic search results.
Organic costOcmetEstimated price of organic keywords in Google AdWords.
Adwords keywordsAdmetKeywords a website is buying in Google AdWords for ads that appear in paid search results.
Adwords trafficAtmetTraffic brought to the website via paid search results.
Adwords costAcmetEstimated budget spent buying keywords in Google AdWords for ads that appear in paid search results (monthly estimation).
TIMEYearyeardim
Year of week (Sun-Sat)yearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
DOMAINDomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
RankRkdimThe SEMrush rating of the website`s popularity based on organic traffic coming from Google`s top 20 organic search results.
DatedatedimActual date
Organic keywordsOrmetKeywords that bring users to a website via Google`s top 20 organic search results.
Organic trafficOtmetTraffic brought to a website via Google`s top 20 organic search results.
Organic costOcmetEstimated price of organic keywords in Google AdWords.
Adwords keywordsAdmetKeywords a website is buying in Google AdWords for ads that appear in paid search results.
Adwords trafficAtmetTraffic brought to the website via paid search results.
Adwords costAcmetEstimated budget spent buying keywords in Google AdWords for ads that appear in paid search results (monthly estimation).
DomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
KeywordPhdimKeyword bringing users to the website via Google`s top 20 organic search results.
PositionPodimPosition a URL gets with a particular keyword in Google`s top 20 organic or paid search results.
Previous positionPpdimA position a domain gets with a particular keyword in Google`s top 20 organic or paid search results.
URLUrdimThe URL of the target page (Backlinks).
TrendsTddimThe interest of searchers in a particular keyword during the last 12 months. This metric is based on changes in the number of queries per month.
Position differencePdmetThe difference between the previous position a domain was earning with a particular keyword and its current position.
Search volumeNqmetThe average number of times users have searched for a given keyword per month. We calculate this value over the last 12 months.
CPCCpmetAverage price in US dollars advertisers pay for a user`s click on an ad containing a particular keyword (Google AdWords).
Traffic (%)TrmetThe share of traffic driven to the website with a particular keyword for a specified period.
Traffic cost (%)TcmetThe total amount spent on keywords in Google AdWords for which the domain is ranking in search results.
CompetitionCometCompetitive density of advertisers using the given term for their ads. One (1) means the highest competition.
Number of resultsNrmetThe total number of organic results returned for a given keyword at the last date of collection.
DomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
Adwords blockAbdimThe place on a SERP where an ad appeared (top, side, or bottom blocks).
KeywordPhdimKeyword bringing users to the website via Google`s top 20 organic search results.
PositionPodimPosition a URL gets with a particular keyword in Google`s top 20 organic or paid search results.
Previous positionPpdimA position a domain gets with a particular keyword in Google`s top 20 organic or paid search results.
URLUrdimThe URL of the target page (Backlinks).
TrendsTddimThe interest of searchers in a particular keyword during the last 12 months. This metric is based on changes in the number of queries per month.
DescriptionDsdimAd text.
Visible URLVudimThis is the URL displayed on your Ad, identifying your site for users
TitleTtdimAd title.
Position differencePdmetThe difference between the previous position a domain was earning with a particular keyword and its current position.
Search volumeNqmetThe average number of times users have searched for a given keyword per month. We calculate this value over the last 12 months.
CPCCpmetAverage price in US dollars advertisers pay for a user`s click on an ad containing a particular keyword (Google AdWords).
Traffic (%)TrmetThe share of traffic driven to the website with a particular keyword for a specified period.
Traffic cost (%)TcmetThe total amount spent on keywords in Google AdWords for which the domain is ranking in search results.
CompetitionCometCompetitive density of advertisers using the given term for their ads. One (1) means the highest competition.
Number of resultsNrmetThe total number of organic results returned for a given keyword at the last date of collection.
DomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
KeywordPhdimKeyword bringing users to the website via Google`s top 20 organic search results.
PositionPodimPosition a URL gets with a particular keyword in Google`s top 20 organic or paid search results.
Previous positionPpdimA position a domain gets with a particular keyword in Google`s top 20 organic or paid search results.
URLUrdimThe URL of the target page (Backlinks).
TrendsTddimThe interest of searchers in a particular keyword during the last 12 months. This metric is based on changes in the number of queries per month.
DescriptionDsdimAd text.
Visible URLVudimThis is the URL displayed on your Ad, identifying your site for users
TitleTtdimAd title.
CPCCpmetAverage price in US dollars advertisers pay for a user`s click on an ad containing a particular keyword (Google AdWords).
Traffic (%)TrmetThe share of traffic driven to the website with a particular keyword for a specified period.
CompetitionCometCompetitive density of advertisers using the given term for their ads. One (1) means the highest competition.
Number of keywordsPcmetNumber of keywords.
DomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
Organic keywordsOrmetKeywords that bring users to a website via Google`s top 20 organic search results.
Organic trafficOtmetTraffic brought to a website via Google`s top 20 organic search results.
Organic costOcmetEstimated price of organic keywords in Google AdWords.
Adwords keywordsAdmetKeywords a website is buying in Google AdWords for ads that appear in paid search results.
Competitor relevanceCrmetCompetition level based on the total number of keywords of each domain and the number of keywords the domains have in common.
Common keywordsNpmetCommon keywords that domains are ranking for in Google`s top 20 organic search results.
URLUrdimThe URL of the target page (Backlinks).
TrafficTgmetThe amount of estimated organic traffic driven to an analyzed domain with a given keyword over a specific period of time.
Traffic (%)TrmetThe share of traffic driven to the website with a particular keyword for a specified period.
Number of keywordsPcmetNumber of keywords.
DomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
Organic keywordsOrmetKeywords that bring users to a website via Google`s top 20 organic search results.
Adwords keywordsAdmetKeywords a website is buying in Google AdWords for ads that appear in paid search results.
Adwords trafficAtmetTraffic brought to the website via paid search results.
Adwords costAcmetEstimated budget spent buying keywords in Google AdWords for ads that appear in paid search results (monthly estimation).
Competitor relevanceCrmetCompetition level based on the total number of keywords of each domain and the number of keywords the domains have in common.
Common keywordsNpmetCommon keywords that domains are ranking for in Google`s top 20 organic search results.
TIMEYearyeardim
Year of week (Sun-Sat)yearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
DOMAINDomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
DatedatedimActual date
KeywordPhdimKeyword bringing users to the website via Google`s top 20 organic search results.
PositionPodimPosition a URL gets with a particular keyword in Google`s top 20 organic or paid search results.
URLUrdimThe URL of the target page (Backlinks).
DescriptionDsdimAd text.
Visible URLVudimThis is the URL displayed on your Ad, identifying your site for users
TitleTtdimAd title.
Search volumeNqmetThe average number of times users have searched for a given keyword per month. We calculate this value over the last 12 months.
CPCCpmetAverage price in US dollars advertisers pay for a user`s click on an ad containing a particular keyword (Google AdWords).
Traffic (%)TrmetThe share of traffic driven to the website with a particular keyword for a specified period.
CoverageCvmetKeyword coverage represents the percentage of ads displayed for a particular keyword in the last 12 months (100% = 12 months).
DomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
Adwords blockAbdimThe place on a SERP where an ad appeared (top, side, or bottom blocks).
KeywordPhdimKeyword bringing users to the website via Google`s top 20 organic search results.
PositionPodimPosition a URL gets with a particular keyword in Google`s top 20 organic or paid search results.
Previous positionPpdimA position a domain gets with a particular keyword in Google`s top 20 organic or paid search results.
URLUrdimThe URL of the target page (Backlinks).
TrendsTddimThe interest of searchers in a particular keyword during the last 12 months. This metric is based on changes in the number of queries per month.
DescriptionDsdimAd text.
Visible URLVudimThis is the URL displayed on your Ad, identifying your site for users
TitleTtdimAd title.
Shop nameSndimName of the shop.
TimestampTsdimUNIX Timestamp.
Position differencePdmetThe difference between the previous position a domain was earning with a particular keyword and its current position.
Search volumeNqmetThe average number of times users have searched for a given keyword per month. We calculate this value over the last 12 months.
CPCCpmetAverage price in US dollars advertisers pay for a user`s click on an ad containing a particular keyword (Google AdWords).
Traffic (%)TrmetThe share of traffic driven to the website with a particular keyword for a specified period.
Traffic cost (%)TcmetThe total amount spent on keywords in Google AdWords for which the domain is ranking in search results.
CompetitionCometCompetitive density of advertisers using the given term for their ads. One (1) means the highest competition.
Number of resultsNrmetThe total number of organic results returned for a given keyword at the last date of collection.
Product pricePrmetPrice of promoted product.
DomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
KeywordPhdimKeyword bringing users to the website via Google`s top 20 organic search results.
PositionPodimPosition a URL gets with a particular keyword in Google`s top 20 organic or paid search results.
Previous positionPpdimA position a domain gets with a particular keyword in Google`s top 20 organic or paid search results.
URLUrdimThe URL of the target page (Backlinks).
TrendsTddimThe interest of searchers in a particular keyword during the last 12 months. This metric is based on changes in the number of queries per month.
DescriptionDsdimAd text.
Visible URLVudimThis is the URL displayed on your Ad, identifying your site for users
TitleTtdimAd title.
Search volumeNqmetThe average number of times users have searched for a given keyword per month. We calculate this value over the last 12 months.
CPCCpmetAverage price in US dollars advertisers pay for a user`s click on an ad containing a particular keyword (Google AdWords).
Traffic (%)TrmetThe share of traffic driven to the website with a particular keyword for a specified period.
Traffic cost (%)TcmetThe total amount spent on keywords in Google AdWords for which the domain is ranking in search results.
CompetitionCometCompetitive density of advertisers using the given term for their ads. One (1) means the highest competition.
Number of resultsNrmetThe total number of organic results returned for a given keyword at the last date of collection.
Number of keywordsPcmetNumber of keywords.
DomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
Organic keywordsOrmetKeywords that bring users to a website via Google`s top 20 organic search results.
Adwords keywordsAdmetKeywords a website is buying in Google AdWords for ads that appear in paid search results.
Adwords trafficAtmetTraffic brought to the website via paid search results.
Adwords costAcmetEstimated budget spent buying keywords in Google AdWords for ads that appear in paid search results (monthly estimation).
Competitor relevanceCrmetCompetition level based on the total number of keywords of each domain and the number of keywords the domains have in common.
Common keywordsNpmetCommon keywords that domains are ranking for in Google`s top 20 organic search results.
PLA keywordsShmetNumber of keywords the website is using for product listing ads.
Shopping keywords.Sh_keywordsmet
KeywordPhdimKeyword bringing users to the website via Google`s top 20 organic search results.
Domain1 posP0dimA position of the first queried domain for a particular keyword in Google`s top 20 organic or paid search results.
Domain2 posP1dimA position of the second queried domain for a particular keyword in Google`s top 20 organic or paid search results.
Domain3 posP2dimA position of the third queried domain for a particular keyword in Google`s top 20 organic or paid search results.
Domain4 posP3dimA position of the fourth queried domain for a particular keyword in Google`s top 20 organic or paid search results.
Domain5 posP4dimA position of the fifth queried domain for a particular keyword in Google`s top 20 organic or paid search results.
Search volumeNqmetThe average number of times users have searched for a given keyword per month. We calculate this value over the last 12 months.
CPCCpmetAverage price in US dollars advertisers pay for a user`s click on an ad containing a particular keyword (Google AdWords).
CompetitionCometCompetitive density of advertisers using the given term for their ads. One (1) means the highest competition.
Number of resultsNrmetThe total number of organic results returned for a given keyword at the last date of collection.
TIMEYearyeardim
Year of week (Sun-Sat)yearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
DOMAINDatabaseDbdimRegional database (US, UK, Italy, etc.)
DatedatedimActual date
KeywordPhdimKeyword bringing users to the website via Google`s top 20 organic search results.
Search volumeNqmetThe average number of times users have searched for a given keyword per month. We calculate this value over the last 12 months.
CPCCpmetAverage price in US dollars advertisers pay for a user`s click on an ad containing a particular keyword (Google AdWords).
CompetitionCometCompetitive density of advertisers using the given term for their ads. One (1) means the highest competition.
Number of resultsNrmetThe total number of organic results returned for a given keyword at the last date of collection.
KeywordPhdimKeyword bringing users to the website via Google`s top 20 organic search results.
Search volumeNqmetThe average number of times users have searched for a given keyword per month. We calculate this value over the last 12 months.
CPCCpmetAverage price in US dollars advertisers pay for a user`s click on an ad containing a particular keyword (Google AdWords).
CompetitionCometCompetitive density of advertisers using the given term for their ads. One (1) means the highest competition.
Number of resultsNrmetThe total number of organic results returned for a given keyword at the last date of collection.
DomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
RankRkdimThe SEMrush rating of the website`s popularity based on organic traffic coming from Google`s top 20 organic search results.
URLUrdimThe URL of the target page (Backlinks).
DomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
URLUrdimThe URL of the target page (Backlinks).
TIMEYearyeardim
Year of week (Sun-Sat)yearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
DOMAINDomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
DatedatedimActual date
PositionPodimPosition a URL gets with a particular keyword in Google`s top 20 organic or paid search results.
URLUrdimThe URL of the target page (Backlinks).
DescriptionDsdimAd text.
Visible URLVudimThis is the URL displayed on your Ad, identifying your site for users
TitleTtdimAd title.
Adwords keywordsAdmetKeywords a website is buying in Google AdWords for ads that appear in paid search results.
Adwords trafficAtmetTraffic brought to the website via paid search results.
Adwords costAcmetEstimated budget spent buying keywords in Google AdWords for ads that appear in paid search results (monthly estimation).
KeywordPhdimKeyword bringing users to the website via Google`s top 20 organic search results.
TrendsTddimThe interest of searchers in a particular keyword during the last 12 months. This metric is based on changes in the number of queries per month.
Search volumeNqmetThe average number of times users have searched for a given keyword per month. We calculate this value over the last 12 months.
CPCCpmetAverage price in US dollars advertisers pay for a user`s click on an ad containing a particular keyword (Google AdWords).
CompetitionCometCompetitive density of advertisers using the given term for their ads. One (1) means the highest competition.
Number of resultsNrmetThe total number of organic results returned for a given keyword at the last date of collection.
KeywordPhdimKeyword bringing users to the website via Google`s top 20 organic search results.
TrendsTddimThe interest of searchers in a particular keyword during the last 12 months. This metric is based on changes in the number of queries per month.
Search volumeNqmetThe average number of times users have searched for a given keyword per month. We calculate this value over the last 12 months.
CPCCpmetAverage price in US dollars advertisers pay for a user`s click on an ad containing a particular keyword (Google AdWords).
CompetitionCometCompetitive density of advertisers using the given term for their ads. One (1) means the highest competition.
Number of resultsNrmetThe total number of organic results returned for a given keyword at the last date of collection.
KeywordPhdimKeyword bringing users to the website via Google`s top 20 organic search results.
Keyword difficultyKdmetAn estimate of how difficult it would be to rank well in organic search results for a particular keyword. The higher the percentage, the harder it is to achieve high rankings for the given keyword.
KeywordPhdimKeyword bringing users to the website via Google`s top 20 organic search results.
PositionPodimPosition a URL gets with a particular keyword in Google`s top 20 organic or paid search results.
TrendsTddimThe interest of searchers in a particular keyword during the last 12 months. This metric is based on changes in the number of queries per month.
Search volumeNqmetThe average number of times users have searched for a given keyword per month. We calculate this value over the last 12 months.
CPCCpmetAverage price in US dollars advertisers pay for a user`s click on an ad containing a particular keyword (Google AdWords).
Traffic (%)TrmetThe share of traffic driven to the website with a particular keyword for a specified period.
Traffic cost (%)TcmetThe total amount spent on keywords in Google AdWords for which the domain is ranking in search results.
CompetitionCometCompetitive density of advertisers using the given term for their ads. One (1) means the highest competition.
Number of resultsNrmetThe total number of organic results returned for a given keyword at the last date of collection.
KeywordPhdimKeyword bringing users to the website via Google`s top 20 organic search results.
PositionPodimPosition a URL gets with a particular keyword in Google`s top 20 organic or paid search results.
TrendsTddimThe interest of searchers in a particular keyword during the last 12 months. This metric is based on changes in the number of queries per month.
DescriptionDsdimAd text.
Search volumeNqmetThe average number of times users have searched for a given keyword per month. We calculate this value over the last 12 months.
CPCCpmetAverage price in US dollars advertisers pay for a user`s click on an ad containing a particular keyword (Google AdWords).
Traffic (%)TrmetThe share of traffic driven to the website with a particular keyword for a specified period.
Traffic cost (%)TcmetThe total amount spent on keywords in Google AdWords for which the domain is ranking in search results.
CompetitionCometCompetitive density of advertisers using the given term for their ads. One (1) means the highest competition.
Number of resultsNrmetThe total number of organic results returned for a given keyword at the last date of collection.
Ad titletitledimThe title of a display ad.
Ad texttextdimThe text of a display ad.
First seenfirst_seendimThe timestamp on which SEMrush first noticed a backlink.
Last seenlast_seendimThe timestamp on which SEMrush last noticed a backlink.
Media typemedia_typedimThe display ad’s type of media.
Display URLvisible_urldimA visible URL of a display ad.
Times seentimes_seenmetThe number of times SEMrush saw a display ad.
Average positionavg_positionmetAn average position of an ad.
First seenfirst_seendimThe timestamp on which SEMrush first noticed a backlink.
Last seenlast_seendimThe timestamp on which SEMrush last noticed a backlink.
DomaindomaindimDomain name.
Times seentimes_seenmetThe number of times SEMrush saw a display ad.
Ads countads_countmetThe total number of all types of display ads (media and text) during a specified period.
Ads all-time countads_overallmetThe total number of all types of display ads (media and text) for all time.
Ads (%)ads_percentmetThe percentage of all types of display ads (media and text) during a specified period.
First seenfirst_seendimThe timestamp on which SEMrush first noticed a backlink.
Last seenlast_seendimThe timestamp on which SEMrush last noticed a backlink.
DomaindomaindimDomain name.
Times seentimes_seenmetThe number of times SEMrush saw a display ad.
Ads countads_countmetThe total number of all types of display ads (media and text) during a specified period.
Ads all-time countads_overallmetThe total number of all types of display ads (media and text) for all time.
Ads (%)ads_percentmetThe percentage of all types of display ads (media and text) during a specified period.
Ad titletitledimThe title of a display ad.
Ad texttextdimThe text of a display ad.
First seenfirst_seendimThe timestamp on which SEMrush first noticed a backlink.
Last seenlast_seendimThe timestamp on which SEMrush last noticed a backlink.
Media typemedia_typedimThe display ad’s type of media.
Display URLvisible_urldimA visible URL of a display ad.
Times seentimes_seenmetThe number of times SEMrush saw a display ad.
Average positionavg_positionmetAn average position of an ad.
First seenfirst_seendimThe timestamp on which SEMrush first noticed a backlink.
Last seenlast_seendimThe timestamp on which SEMrush last noticed a backlink.
Target URLtarget_urldimThe URL of the target page (Backlinks).
Times seentimes_seenmetThe number of times SEMrush saw a display ad.
Ads countads_countmetThe total number of all types of display ads (media and text) during a specified period.
Ads all-time countads_overallmetThe total number of all types of display ads (media and text) for all time.
First seenfirst_seendimThe timestamp on which SEMrush first noticed a backlink.
Last seenlast_seendimThe timestamp on which SEMrush last noticed a backlink.
DomaindomaindimDomain name.
Times seentimes_seenmetThe number of times SEMrush saw a display ad.
Domain advertisers countdomain_overallmetThe total number of advertisers on Google’s Display Network where a publisher promoted a website, or the total number of publishers’ websites where the display ads of an advertiser`s website appeared during a whole period.
Display ads counttext_ads_overallmetThe total number of display ads SEMrush noticed for a whole period.
Media display ads countmedia_ads_overallmetThe total number of an advertiser’s media display ads SEMrush has noticed for a whole period.
Ads all-time countads_overallmetThe total number of all types of display ads (media and text) for all time.
First seenfirst_seendimThe timestamp on which SEMrush first noticed a backlink.
Last seenlast_seendimThe timestamp on which SEMrush last noticed a backlink.
DomaindomaindimDomain name.
Times seentimes_seenmetThe number of times SEMrush saw a display ad.
Domain advertisers countdomain_overallmetThe total number of advertisers on Google’s Display Network where a publisher promoted a website, or the total number of publishers’ websites where the display ads of an advertiser`s website appeared during a whole period.
Display ads counttext_ads_overallmetThe total number of display ads SEMrush noticed for a whole period.
Media display ads countmedia_ads_overallmetThe total number of an advertiser’s media display ads SEMrush has noticed for a whole period.
Ads all-time countads_overallmetThe total number of all types of display ads (media and text) for all time.
Requested objectprofiledimDomain/URL (the value from Target(s) input).
Domainsdomains_nummetThe total number of domains, including common referring domains, linking to a given domain.
Total linkstotalmetTotal numeric value of backlinks
IPs numips_nummetNumeric value of backlinks of type this type `ips`
IP classc numipclassc_nummetNumeric value of backlinks of type this type `ipclassc`
Texts numtexts_nummetNumeric value of backlinks of type this type `text`
URLs numurls_nummetNumeric value of backlinks of type this type `url`
Forms numforms_nummetNumeric value of backlinks of type this type `form`
Frames numframes_nummetNumeric value of backlinks of type this type `frame`
Images numimages_nummetNumeric value of backlinks of type this type `image`
Number of links that have `follow` tagfollows_nummetNumeric value of backlinks of type this type `follow`
Number of links that have `nofollow` tagnofollows_nummetNumeric value of backlinks of type this type `nofollow`
Authority scoreascoremetAuthority Score measures the overall quality of domain/URL and influence on SEO. The score is based on the number of backlinks, referring domains, organic search traffic, and other data.
DEPRECATEDDomain trust scoretrust_scoremetThis metric measures the trustworthiness of a particular domain using a 100-point scale (with ‘0’ indicating a low-trust site and ‘100’ indicating a highly trusted site) and is based on the number of backlinks from trusted sites pointing to the domain. If a site’s Trust Score is significantly lower than its Domain Score, this may be a sign that the latter was artificially inflated. Backlinks from such sites may trigger Google penalties. Please note that this field will be removed on 2020-03-31.
Domain scorescoremetThis metric measures the importance of a domain using a 100-point scale (from 0 to 100) and is based on the quality and volume of links pointing to this domain. The higher the score, the higher the quality of the domain. Domain Score is calculated in the same way as Google`s PageRank. Please note that this field will be removed on 2020-03-31.
DOMAINFirst seenfirst_seendimThe timestamp on which SEMrush first noticed a backlink.
Last seenlast_seendimThe timestamp on which SEMrush last noticed a backlink.
Response coderesponse_codedimServer response code.
Redirect URLredirect_urldimThe last URL in redirect chain.
Source URLsource_urldimThe URL of the source page.
Source titlesource_titledimThe title of source page.
Image URLimage_urldimURL for the links with type `image`.
Target URLtarget_urldimThe URL of the target page (Backlinks).
Target page titletarget_titledimThe title of the target page.
Anchor textanchordimA clickable text of a backlink.
Image altimage_altdimA URL of an image backlink`s location.
NofollownofollowdimBacklink type that does not influence the link`s target in the search engine
FormformdimBacklink type: form
FrameframedimBacklink type: frame
ImageimagedimBacklink type: image.
SitewidesitewidedimSitewide links are link that are present on every page of the site.
Page authority scorepage_ascoremetPage Authority Score measures the overall quality of URL and influence on SEO. The score is based on the number of backlinks, referring domains, organic search traffic, and other data.
Source page size (bytes)source_sizemetThe source page‘s size in bytes.
External linksexternal_nummetThe number of the source page’s links that point to other websites’ pages.
Internal linksinternal_nummetThe number of the source page’s links that point to webpages of the same website.
NewlinknewlinkmetNewlink are backlinks if less than a month has passed since SEMrush first discovered them
LostlinklostlinkmetLostlink is previously existed link that is considered lost after the date that is identified by the provider as lost
DEPRECATEDPage trust scorepage_trust_scoremetTrust Score measures the trustworthiness of a web page based on the number of links coming from highly trusted websites. Please note that this field will be removed on 2020-03-31.
Page scorepage_scoremetPage Score measures the importance of a web page on a 100 point scale based on the volume of links pointing back to the page. Please note that this field will be removed on 2020-03-31.
DOMAINFirst seenfirst_seendimThe timestamp on which SEMrush first noticed a backlink.
Last seenlast_seendimThe timestamp on which SEMrush last noticed a backlink.
DomaindomaindimDomain name.
IP addressIp_addressdimIP address
Country codecountrydimCountry code resolved from IP address
Domain authority scoredomain_ascoremetDomain Authority Score measures the overall quality of domain and influence on SEO. The score is based on the number of backlinks, referring domains, organic search traffic, and other data.
Backlinksbacklinks_nummetThe number of backlinks to a given domain.
DEPRECATEDDomain trust scoredomain_trust_scoremetTrust Score measures the trustworthiness of a domain based on the number of links coming from highly trusted websites. Please note that this field will be removed on 2020-03-31.
Domain scoredomain_scoremetDomain Score measures the importance of a domain on a 100 point scale based on the volume of links pointing back to the domain. Please note that this field will be removed on 2020-03-31.
DOMAINFirst seenfirst_seendimThe timestamp on which SEMrush first noticed a backlink.
Last seenlast_seendimThe timestamp on which SEMrush last noticed a backlink.
IP addressIp_addressdimIP address
Country codecountrydimCountry code resolved from IP address
Domainsdomains_nummetThe total number of domains, including common referring domains, linking to a given domain.
Backlinksbacklinks_nummetThe number of backlinks to a given domain.
ZonezonedimThe metrics indicates the backlink TLD zone
Domainsdomains_nummetThe total number of domains, including common referring domains, linking to a given domain.
Backlinksbacklinks_nummetThe number of backlinks to a given domain.
Country codecountrydimCountry code resolved from IP address
Domainsdomains_nummetThe total number of domains, including common referring domains, linking to a given domain.
Backlinksbacklinks_nummetThe number of backlinks to a given domain.
First seenfirst_seendimThe timestamp on which SEMrush first noticed a backlink.
Last seenlast_seendimThe timestamp on which SEMrush last noticed a backlink.
Anchor textanchordimA clickable text of a backlink.
Domainsdomains_nummetThe total number of domains, including common referring domains, linking to a given domain.
Backlinksbacklinks_nummetThe number of backlinks to a given domain.
Last seenlast_seendimThe timestamp on which SEMrush last noticed a backlink.
Response coderesponse_codedimServer response code.
Source URLsource_urldimThe URL of the source page.
Source titlesource_titledimThe title of source page.
Domainsdomains_nummetThe total number of domains, including common referring domains, linking to a given domain.
External linksexternal_nummetThe number of the source page’s links that point to other websites’ pages.
Internal linksinternal_nummetThe number of the source page’s links that point to webpages of the same website.
Backlinksbacklinks_nummetThe number of backlinks to a given domain.
NeighbourneighbourdimA domain with a similar backlink profile to the analyzed domain.
Domainsdomains_nummetThe total number of domains, including common referring domains, linking to a given domain.
Domain authority scoredomain_ascoremetDomain Authority Score measures the overall quality of domain and influence on SEO. The score is based on the number of backlinks, referring domains, organic search traffic, and other data.
Backlinksbacklinks_nummetThe number of backlinks to a given domain.
Authority scoreascoremetAuthority Score measures the overall quality of domain/URL and influence on SEO. The score is based on the number of backlinks, referring domains, organic search traffic, and other data.
SimilaritysimilaritymetThis metric is calculated based on the number of referring domains to each competitor and the total number of common referring domains to all competitors. If websites have a large number of common referring domains, they can be considered competitors.
Common refdomainscommon_refdomainsmetThe number of referring domains that link back to both the analyzed and competing domains.
DEPRECATEDDomain trust scoretrust_scoremetThis metric measures the trustworthiness of a particular domain using a 100-point scale (with ‘0’ indicating a low-trust site and ‘100’ indicating a highly trusted site) and is based on the number of backlinks from trusted sites pointing to the domain. If a site’s Trust Score is significantly lower than its Domain Score, this may be a sign that the latter was artificially inflated. Backlinks from such sites may trigger Google penalties. Please note that this field will be removed on 2020-03-31.
Domain scorescoremetThis metric measures the importance of a domain using a 100-point scale (from 0 to 100) and is based on the quality and volume of links pointing to this domain. The higher the score, the higher the quality of the domain. Domain Score is calculated in the same way as Google`s PageRank. Please note that this field will be removed on 2020-03-31.
DOMAINDomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
RankRkdimThe SEMrush rating of the website`s popularity based on organic traffic coming from Google`s top 20 organic search results.
Organic keywordsOrmetKeywords that bring users to a website via Google`s top 20 organic search results.
Organic trafficOtmetTraffic brought to a website via Google`s top 20 organic search results.
Organic costOcmetEstimated price of organic keywords in Google AdWords.
Adwords keywordsAdmetKeywords a website is buying in Google AdWords for ads that appear in paid search results.
Adwords trafficAtmetTraffic brought to the website via paid search results.
Adwords costAcmetEstimated budget spent buying keywords in Google AdWords for ads that appear in paid search results (monthly estimation).
Organic keywords differenceOmmetChanges in the number of organic keywords.
Organic traffic differenceTmmetChanges in organic traffic.
Organic cost differenceUmmetChanges in organic traffic cost.
Adwords keywords differenceAmmetChanges in the number of paid keywords.
Adwords traffic differenceBmmetChanges in paid traffic.
Adwords cost differenceCmmetChanges in paid traffic price.
DomainDndimA website`s position for a particular keyword in Google`s top 20 organic search results.
RankRkdimThe SEMrush rating of the website`s popularity based on organic traffic coming from Google`s top 20 organic search results.
Organic keywordsOrmetKeywords that bring users to a website via Google`s top 20 organic search results.
Organic trafficOtmetTraffic brought to a website via Google`s top 20 organic search results.
Organic costOcmetEstimated price of organic keywords in Google AdWords.
Adwords keywordsAdmetKeywords a website is buying in Google AdWords for ads that appear in paid search results.
Adwords trafficAtmetTraffic brought to the website via paid search results.
Adwords costAcmetEstimated budget spent buying keywords in Google AdWords for ads that appear in paid search results (monthly estimation).