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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| RESEARCH ORG GET VALUE SEO RANK | Domain | domain | dim | Domain for which the SEORank is queried |
| SEORank | seo_rank | dim | SEORank value | |
| Visibility | visibility_seo_rank | met | Searchmetrics SEO Visibility value | |
| RESEARCH ORG GET VALUE SEO VISIBILITY | Domain | profile_SEOVisibility | dim | Domain for which the SEO Visibility is queried |
| Trend | trend_seo | dim | Trend can be interpreted as follows - 0: no change, 1: going up, -1: going down | |
| Visibility | visibility_seo | met | Searchmetrics SEO Visibility value | |
| Absolute change in visibility | trend_abs | met | The absolute change in the visibility in comparison to the previous week | |
| Change in visibility(% or relative) | trend_per | met | The absolute change in the visibility in comparison to the previous week | |
| RESEARCH ORG GET LIST SEO VIS HISTORIC | Domain | profile_SEOVisibilityHistoric | dim | Domain for which the SEO Visibility is queried |
| Date | date_SEO_visibility | dim | Date for which the SEO Visibility is queried | |
| SEO Visibility | SEO_visibility | met | SEO Visibility of the given domain for the respective date | |
| RESEARCH ORG GET LIST RANK DOMAIN HISTORIC | Position | res_org_position | met | Ranking position in Google's organic search |
| Page | res_org_page | met | Ranking Page in Google's organic search | |
| Traffic monthly | res_org_traffic_monthly | met | Estimation of monthly traffic based on search volume and position | |
| CPC | res_org_cpc | met | Estimation of monthly traffic based on search volume and position | |
| Competition | res_org_competition | met | An indicator for the advertising competition on the keyword. The higher it is the stronger is the competition. Minimum is 0, maximum is 100 | |
| Search volume monthly | res_org_search_volume_monthly | met | Local Google search volume in Google (exact match) | |
| Keyword | res_org_keyword | dim | Keyword for which the data is returned | |
| Title | res_org_title | dim | Title of the entry in Google's organic ranking | |
| URL | res_org_url | dim | Link-URL of the entry Google's organic ranking | |
| Search | res_org_search | dim | URL of the entry as shown in Google's organic ranking | |
| RESEARCH PAID GET LIST KEYWORD LONGTAIL | Position | res_org_position | met | Ranking position in Google's organic search |
| Traffic monthly | res_org_traffic_monthly | met | Estimation of monthly traffic based on search volume and position | |
| CPC | res_org_cpc | met | Estimation of monthly traffic based on search volume and position | |
| Competition | res_org_competition | met | An indicator for the advertising competition on the keyword. The higher it is the stronger is the competition. Minimum is 0, maximum is 100 | |
| Search volume monthly | res_org_search_volume_monthly | met | Local Google search volume in Google (exact match) | |
| AdWords budget | search_paid_list_adbudget_monthly | met | Monthly Google Ads budget that is spent on the keyword | |
| Keyword | res_org_keyword | dim | Keyword for which the data is returned | |
| RESEARCH ORG GET LIST COMPETITORS | Domain | res_org_comp_domain | dim | Competitor domain |
| Average position | res_org_comp_avg_position_1 | met | The average position of the given domain with the shared keywords with the respective competitor domain | |
| Competitor position | res_org_comp_avg_position_2 | met | The average position of the respective competitor domain with the shared keywords with the given domain | |
| Common keywords | res_org_comp_common_keywords | met | Number of shared keywords of the competitor with the given domain | |
| Traffic index | res_org_comp_traffic_1 | met | Organic traffic index of the given domain via the shared keywords with the respective competitor domain | |
| Competitor traffic index | res_org_comp_traffic_2 | met | Organic traffic index of the competitor domain via the shared keywords with the given domain | |
| Traffic value | res_org_comp_costs | met | Value of the Competitor Traffic Index if it was bought via AdWords. Currency is (if not specified otherwise) EUR | |
| Total keyword count | res_org_comp_total_kw_count | met | Total number of keyword rankings of the competitor domain in the organic search | |
| Keyword difference count | res_org_comp_diff_keywords | met | Number of keyword rankings of the competitor domain in the organic search that are not shared with the given domain | |
| RESEARCH KW GET LIST KEYWORD INFO | Competition | competition | dim | This is an indicator for the competion for the given keyword in the Paid Index. The higher it is the more domains that have placed Google Ads ads for the keyword |
| Keyword | keyword | dim | Keyword for which the data is returned | |
| Universal search integration types | integration | dim | The types of universal search integrations that can be found for this keyword | |
| Trend | trend | dim | The relative distribution of the search volume per month over the year for the respective keyword | |
| Search intent resolved | keyword_list_search_intent_resolved | dim | Resolved intent of the keyword. Can be one of these values: informational, transactional, navigational and equivocal. Equivocal means that there is no specific intent and can be any of the above | |
| RESEARCH CON GET LIST URL KEYWORD RANK | Keyword | search_content_rank_keyword | dim | Keyword for which the data is returned |
| Position | search_content_rank_position | met | Position of the keyword | |
| Search volume | search_content_rank_search_volume | met | Search volume of the keyword | |
| CPC | search_content_rank_cpc | met | Cost per click of the keyword | |
| Traffic index | search_content_rank_traffic_index | met | Index of the traffic | |
| Traffic potential | search_content_rank_traffic_potential | met | Potential of the traffic | |
| Tix delta | search_content_rank_tix_delta | met | Delta between traffics index and potential | |
| Seo value | search_content_rank_seo_value | met | Search engine optimization value | |
| Seo value potential | search_content_rank_seo_value_potential | met | Search engine optimization value potential | |
| Seva delta | search_content_rank_seva_delta | met | Delta between SEO value and SEO value potential | |
| RESEARCH KW GET LIST KEYWORD INFO | Estimated CPC in Google Ads | cpc | met | Estimated CPC in Google Ads for the specific keyword |
| Current monthly search volume in Google | search_volume | met | Current monthly search volume in Google | |
| Search volume Avg (monthly) | search_volume_avg | met | Average monthly search volume in Google | |
| Google Ads ad budget (monthly) | ad_budget | met | Monthly Google Ads budget that is spent on the keyword | |
| Advertisers bidding | advertiser_count | met | Number of advertisers bidding on the keyword | |
| Search intent transactional | keyword_list_search_intent_transactional | met | Confidence of how much the intent is transactional. It is displayed as percentage as float from 0 to 1, where 0.0 is 0% and 1.0 is 100% | |
| Search intent informational | keyword_list_search_intent_informational | met | Confidence of how much the intent is informational. It is displayed as percentage as float from 0 to 1, where 0.0 is 0% and 1.0 is 100% | |
| Search intent navigational | keyword_list_search_intent_navigational | met | Confidence of how much the intent is navigational. It is displayed as percentage as float from 0 to 1, where 0.0 is 0% and 1.0 is 100% | |
| RESEARCH KW GET LIST SIMILAR KEYWORDS | Keyword | profile_SimilarKeyword | dim | Keyword that is used to find similar keywords |
| Similar keyword | keyword_SK | dim | Similar keyword string | |
| Universal search integration types | integration_SK | dim | Universal search items that can be found in the search results for this keyword (e.g. news, video, images, etc.) | |
| Trend | trend_SK | dim | Trend for the search volume of the keyword in the previous year. Example format, WHERE the last value is Dec. of previous year: 81:66:74:66:66:66:81:81:100:100:81:100 | |
| Search intent resolved | keyword_list_search_intent_resolved | dim | Resolved intent of the keyword. Can be one of these values: informational, transactional, navigational and equivocal. Equivocal means that there is no specific intent and can be any of the above | |
| Google Ads ad budget (monthly) | adbudget | met | Monthly Google Ads budget that is spent on the keyword | |
| Estimated CPC in Google Ads | cpc_SK | met | Estimated CPC in Google Ads for the specific keyword | |
| Current monthly search volume in Google | search_volume_SK | met | ||
| Search volume Avg (monthly) | search_volume_avg_SK | met | Average monthly search volume in Google | |
| Advertisers bidding | advertiser_count_SK | met | Number of advertisers bidding on the keyword | |
| Search intent transactional | keyword_list_search_intent_transactional | met | Confidence of how much the intent is transactional. It is displayed as percentage as float from 0 to 1, where 0.0 is 0% and 1.0 is 100% | |
| Search intent informational | keyword_list_search_intent_informational | met | Confidence of how much the intent is informational. It is displayed as percentage as float from 0 to 1, where 0.0 is 0% and 1.0 is 100% | |
| Search intent navigational | keyword_list_search_intent_navigational | met | Confidence of how much the intent is navigational. It is displayed as percentage as float from 0 to 1, where 0.0 is 0% and 1.0 is 100% | |
| RESEARCH KW GET LIST SIMILAR KEYWORDS PHRASE | Keyword | keyword_phrase_list_keyword | dim | Keyword that is used to find similar keywords |
| Search intent resolved | keyword_phrase_list_search_intent_resolved | dim | Resolved intent of the keyword. Can be one of these values: informational, transactional, navigational and equivocal. Equivocal means that there is no specific intent and can be any of the above | |
| CPC | keyword_phrase_list_cpc | met | Estimated CPC in AdWords for the specific keyword | |
| Search volume monthly | keyword_phrase_list_search_volume_monthly | met | Current monthly search volume in Google | |
| Search intent transactional | keyword_phrase_list_search_intent_transactional | met | Confidence of how much the intent is transactional. It is displayed as percentage as float from 0 to 1, where 0.0 is 0% and 1.0 is 100% | |
| Search intent informational | keyword_phrase_list_search_intent_informational | met | Confidence of how much the intent is informational. It is displayed as percentage as float from 0 to 1, where 0.0 is 0% and 1.0 is 100% | |
| Search intent navigational | keyword_phrase_list_search_intent_navigational | met | Confidence of how much the intent is navigational. It is displayed as percentage as float from 0 to 1, where 0.0 is 0% and 1.0 is 100% | |
| RESEARCH KW GET LIST LOSERS | Position | keyword_list_position | met | Actual position of the given domain for the respective keyword in Google's organic search index |
| Trend position | keyword_list_trend_position | met | Difference in keyword position between current and previous month | |
| Position last | keyword_list_position_last | met | Position of the given domain for the respective keyword in Google's organic search index in the previous month | |
| Delta traffic monthly | keyword_list_delta_traffic_monthly | met | Difference in estimated monthly traffic between current and last month via the respective keyword for the given domain | |
| Search volume monthly | keyword_list_search_volume_monthly | met | Estimated search volume in Google for the respective Keyword | |
| CPC | keyword_list_cpc | met | Estimated CPC in Google Ads for the respective keyword | |
| Traffic monthly | keyword_list_traffic_monthly | met | Estimated current monthly traffic of the given domain from Google via the respective keyword | |
| Traffic monthly last | keyword_list_traffic_monthly_last | met | Estimated monthly traffic last month of the given domain from Google via the respective keyword | |
| URL | keyword_list_url | dim | URL of the indexed landing page | |
| Keyword | keyword_list_keyword | dim | Keyword for which the data is shown | |
| Search | keyword_list_search | dim | URL of the indexed landing page as shown in Google | |
| RESEARCH KW GET LIST WINNERS | Position | keyword_list_position | met | Actual position of the given domain for the respective keyword in Google's organic search index |
| Trend position | keyword_list_trend_position | met | Difference in keyword position between current and previous month | |
| Position last | keyword_list_position_last | met | Position of the given domain for the respective keyword in Google's organic search index in the previous month | |
| Delta traffic monthly | keyword_list_delta_traffic_monthly | met | Difference in estimated monthly traffic between current and last month via the respective keyword for the given domain | |
| Search volume monthly | keyword_list_search_volume_monthly | met | Estimated search volume in Google for the respective Keyword | |
| CPC | keyword_list_cpc | met | Estimated CPC in Google Ads for the respective keyword | |
| Traffic monthly | keyword_list_traffic_monthly | met | Estimated current monthly traffic of the given domain from Google via the respective keyword | |
| Traffic monthly last | keyword_list_traffic_monthly_last | met | Estimated monthly traffic last month of the given domain from Google via the respective keyword | |
| URL | keyword_list_url | dim | URL of the indexed landing page | |
| Keyword | keyword_list_keyword | dim | Keyword for which the data is shown | |
| Search | keyword_list_search | dim | URL of the indexed landing page as shown in Google | |
| RESEARCH CON GET LIST TOP URLS | URL | res_content_url | dim | A URL of the given domain |
| Number of keywords | res_content_keyword_count | met | Number of keywords with rankings | |
| Average position | res_content_avg_position | met | Average position of the URL | |
| Search volume | res_content_search_volume_total | met | Search volume of the URL | |
| Average CPC | res_content_avg_cpc | met | Average CPC of the URL | |
| Traffic index | res_content_traffic_index_total | met | Traffic index | |
| Traffic potential | res_content_traffic_potential_total | met | Traffic potential | |
| Delta | res_content_traffic_index_delta | met | Delta between traffic index and traffic potential | |
| SEO value | res_content_seo_value | met | SEO value | |
| SEO value potential | res_content_seo_value_potential | met | SEO value potential | |
| Delta | res_content_seo_value_delta | met | Delta between SEO value and SEO value potential | |
| Url title | res_content_title | dim | Title of the URL | |
| Twitter links | res_content_social_tw | met | Number of links on Twitter | |
| Social media links | res_content_social_sum | met | Number of all links on social media | |
| Facebook shares | res_content_social_fbsh | met | Number of shares on Facebook | |
| Google plus links | res_content_social_gp | met | Number of links on Google Plus | |
| Backlinks | res_content_backlinks | met | Number of backlinks | |
| Referred domains | res_content_refdoms | met | Number of referred domains | |
| ADMIN GET VALUE AVAILABLE CREDITS | Available credits | available_credits | met | Amount of available balance |
| ADMIN GET LIST PROJECTS | Project ID | project_id | dim | ID of the project |
| Project name | project_name | dim | Name of the the project | |
| Project URL | project_url | dim | URL of the project | |
| Entered keywords | keyword_count | met | Number of entered keywords for the project | |
| Tracked SEs | search_engine_count | met | ||
| ADMIN GET LIST PROJECT SEARCH ENGINES | Project ID | profile_SearchEngine | dim | ID of the project |
| Search Engine ID | search_engine_id | dim | ID of the search engine | |
| Search Engine deleted date. | delete_date | dim | Date when the search engine has been deleted from the project. Returns 0 if the search engine still exists | |
| Search Engine created date | ts_created | dim | Date when the search engine has been added to the project | |
| PROJECT ORG GET VALUE MARKETSHARE | Date | date_marketshare | dim | Current date |
| Domain | domain_marketshare | dim | Domain for which the Marketshare is queried | |
| Trend | marketshare_trend | dim | Trend can be interpreted as follows - 0: no change, 1: going up, -1: going down | |
| Project id | proj_project_id | dim | Id of the project | |
| Search engine id | proj_se_id | dim | Id of the search engine | |
| Tags | proj_project_tags | dim | Tags that were given to this in keyword in the belonging project | |
| Marketshare | marketshare | met | Value of Marketshare | |
| Absolute change in the visibility | marketshare_trend_abs | met | The absolute change in the visibility in comparison to the to the parameter 'trend_date' | |
| Change in the visibility (%) | marketshare_trend_per | met | The relative/percentual change in the visibility in comparison to the parameter 'trend_date' | |
| ORGANIC GET VALUE SEO VISIBILITY | Date | date_projSeoVis | dim | Actual date |
| Trend | trend_projSeoVis | dim | Trend can be interpreted as follows - 0: no change, 1: going up, -1: going down | |
| Project id | proj_project_id | dim | Id of the project | |
| Search engine id | proj_se_id | dim | Id of the search engine | |
| Tags | proj_project_tags | dim | Tags that were given to this in keyword in the belonging project | |
| Sum visibility | sum_visibility_projSeoVis | met | SEO Visibility value | |
| Domain | domain_projSeoVis | met | Domain for which the SEO Visibility is queried | |
| Trend (absolute) | trend_abs_projSeoVis | met | The absolute change in the visibility in comparison to the to the parameter 'trend_date' | |
| Trend (%) | trend_per_projSeoVis | met | The relative/percentual change in the visibility in comparison to the parameter 'trend_date' | |
| Keyword count | keyword_count_projSeoVis | met | Number of keywords | |
| PROJECT ORG GET LIST MARKETSHARE | Date | date_marketshare_list | dim | Current date |
| Domain of the entry | domain_marketshare_list | dim | Domain of the entry | |
| Host of the entry | host_marketshare_list | dim | Host of the entry | |
| URL of the entry | url_marketshare_list | dim | URL of the entry | |
| Project id | proj_project_id | dim | Id of the project | |
| Search engine id | proj_se_id | dim | Id of the search engine | |
| Tags | proj_project_tags | dim | Tags that were given to this in keyword in the belonging project | |
| Marketshare | marketshare_list | met | Marketshare of the entry | |
| PROJECT ORG GET LIST WINNERS | Keyword | proj_org_keyword | dim | Keyword for which the data is shown |
| URL | proj_org_url | dim | URL of the indexed landing page | |
| URL last | proj_org_url_last | dim | URL of the indexed landing page for the last reporting period | |
| Project id | proj_project_id | dim | Id of the project | |
| Search engine id | proj_se_id | dim | Id of the search engine | |
| PROJECT ORG GET LIST LOSERS | Keyword | proj_org_keyword | dim | Keyword for which the data is shown |
| URL | proj_org_url | dim | URL of the indexed landing page | |
| URL last | proj_org_url_last | dim | URL of the indexed landing page for the last reporting period | |
| Project id | proj_project_id | dim | Id of the project | |
| Search engine id | proj_se_id | dim | Id of the search engine | |
| PROJECT ORG GET LIST RANK HISTORIC | Keyword ID | proj_rank_hist_keyword_id | dim | Keyword ID |
| Keyword | proj_rank_hist_keyword | dim | Monitored keywords for project | |
| Tags | proj_rank_hist_tags | dim | Tags that were given to this in keyword in the belonging project | |
| Delete date | proj_rank_hist_delete_date | dim | Date on which the keyword was deleted (if deleted) | |
| Date | proj_rank_hist_date | dim | Actual date | |
| Trend date | proj_rank_hist_trend_date | dim | Date that is used for trend calculation / comparison | |
| Directory | proj_rank_hist_directory | dim | Last directory in the URL path of the entry in the organic ranking | |
| URL | proj_rank_hist_url | dim | URL of the entry in the organic ranking | |
| Title | proj_rank_hist_title | dim | Title of the entry in the search engine's organic ranking | |
| Project id | proj_project_id | dim | Id of the project | |
| Search engine id id | proj_se_id | dim | Id of the search engine | |
| PROJECT ORG GET LIST URL RANKINGS | Keyword ID | proj_rank_hist_keyword_id | dim | Keyword ID |
| Keyword | proj_rank_hist_keyword | dim | Monitored keywords for project | |
| Tags | proj_rank_hist_tags | dim | Tags that were given to this in keyword in the belonging project | |
| Delete date | proj_rank_hist_delete_date | dim | Date on which the keyword was deleted (if deleted) | |
| Date | proj_rank_hist_date | dim | Actual date | |
| Trend date | proj_rank_hist_trend_date | dim | Date that is used for trend calculation / comparison | |
| Directory | proj_rank_hist_directory | dim | Last directory in the URL path of the entry in the organic ranking | |
| URL | proj_rank_hist_url | dim | URL of the entry in the organic ranking | |
| Title | proj_rank_hist_title | dim | Title of the entry in the search engine's organic ranking | |
| Project id | proj_project_id | dim | Id of the project | |
| Search engine id id | proj_se_id | dim | Id of the search engine | |
| PROJECT ORG GET LIST TAG POTENTIALS | Keywords | proj_org_tag_keywords | met | Number of keywords within this tag |
| Rankings | proj_org_tag_rankings | met | Number of rankings within this tag | |
| Traffic | proj_org_tag_traffic | met | Estimation of traffic based on search volume and position | |
| Traffic max | proj_org_tag_traffic_max | met | Maximum of traffic | |
| Traffic volume | proj_org_tag_traffic_volume | met | Estimated traffic volume per month | |
| Max potential | proj_org_tag_max_potential | met | Traffic potential in absolute clicks in relation with top ranking position 1 | |
| Date | proj_org_tag_date | dim | Date of the data | |
| Winner | proj_org_tag_winner | met | Number of keywords that have a better position | |
| Loser | proj_org_tag_loser | met | Number of keywords that have a lose position | |
| Tag | proj_org_tag | dim | Text of the tag | |
| Project id | proj_project_id | dim | Id of the project | |
| Search engine id | proj_se_id | dim | Id of the search engine | |
| PROJECT ORG GET LIST KEYWORD POTENTIALS | Keyword | proj_key_pot_keyword | dim | Project keyword |
| Project id | proj_project_id | dim | Id of the project | |
| Search engine id | proj_se_id | dim | Id of the search engine | |
| Tags | proj_project_tags | dim | Tags that were given to this in keyword in the belonging project | |
| Traffic | proj_key_pot_traffic | met | Estimation of traffic based on search volume and position | |
| Traffic max | proj_key_pot_traffic_max | met | Maximum amount of traffic | |
| Traffic volume | proj_key_pot_traffic_volume | met | Estimated traffic volume per month | |
| Max potential | proj_key_pot_max_potential | met | Traffic potential in absolute clicks in relation with top ranking position 1 | |
| Ranking position | proj_key_pot_se_position | met | Ranking position in Google`s organic search | |
| Keyword difficulty | proj_key_pot_kd | met | The keyword difficulty is an indicator how easy it will be to optimize the specific keyword. 0 means very easy and 100 means very difficult | |
| PROJECT ORG GET LIST BENCHMARK RANK | Domain | proj_bench_rank_domain | dim | Domain for which the data is queried |
| URL type | proj_bench_rank_url_type | dim | Type of the domain.(project,benchmark,other) | |
| Project id | proj_project_id | dim | Id of the project | |
| Search engine id | proj_se_id | dim | Id of the search engine | |
| Visibility | proj_bench_rank_visibility | met | Searchmetrics SEO Visibility | |
| Average position | proj_bench_rank_avg_position | met | The average position of the given domain with the shared keywords with the respective competitor domain | |
| Keyword coverage | proj_bench_rank_keyword_coverage | met | Keyword coverage in percent | |
| PROJECT ORG GET LIST WINNERS | Traffic volume | proj_org_traffic_volume | met | Estimated current monthly traffic of the given domain from Google via the respective keyword |
| CPC | proj_org_cpc | met | Estimated CPC in Google Ads for the respective keyword | |
| SE position | proj_org_se_position | met | Actual organic position of the given domain for the respective keyword in Google's organic search index | |
| Original position | proj_org_original_position | met | Actual position of the given domain for the respective keyword in Google's organic search index. Can be different to se_position because everything is included. e.g. maps, video, adwords | |
| Trend | proj_org_trend | met | Trend can be interpreted as follows - 0: no change, 1: going up, -1: going down | |
| Trend abs | proj_org_trend_abs | met | The absolute change in the search volumes in comparison to the previous week | |
| Trend perc | proj_org_trend_per | met | The percent change in the search volumes in comparison to the previous week | |
| Delta traffic | proj_org_delta_traffic | met | The Losers data shows organic keywords for the chosen domain that lost positions since the selected reporting period. The Delta Traffic Index displays the differences from the estimated Traffic Index for each keywords | |
| PROJECT ORG GET LIST LOSERS | Traffic volume | proj_org_traffic_volume | met | Estimated current monthly traffic of the given domain from Google via the respective keyword |
| CPC | proj_org_cpc | met | Estimated CPC in Google Ads for the respective keyword | |
| SE position | proj_org_se_position | met | Actual organic position of the given domain for the respective keyword in Google's organic search index | |
| Original position | proj_org_original_position | met | Actual position of the given domain for the respective keyword in Google's organic search index. Can be different to se_position because everything is included. e.g. maps, video, adwords | |
| Trend | proj_org_trend | met | Trend can be interpreted as follows - 0: no change, 1: going up, -1: going down | |
| Trend abs | proj_org_trend_abs | met | The absolute change in the search volumes in comparison to the previous week | |
| Trend perc | proj_org_trend_per | met | The percent change in the search volumes in comparison to the previous week | |
| Delta traffic | proj_org_delta_traffic | met | The Losers data shows organic keywords for the chosen domain that lost positions since the selected reporting period. The Delta Traffic Index displays the differences from the estimated Traffic Index for each keywords | |
| PROJECT ORG GET LIST RANK HISTORIC | Position | proj_rank_hist_position | met | Ranking position of the keyword in the organic search |
| Page | proj_rank_hist_page | met | Ranking page of the keyword in the organic search | |
| Visibility | proj_rank_hist_visibility | met | Visibility contribution of the respective keyword for the specific domain | |
| Traffic | proj_rank_hist_traffic | met | Estimation of traffic based on search volume and position | |
| Ad budget | proj_rank_hist_ad_budget | met | Google Ads budget spent on the keyword in the last month in Searchmetrics database | |
| Keyword difficulty | proj_rank_hist_kd | met | The keyword difficulty is an indicator how easy it will be to optimize the specific keyword. 0 means very easy and 100 means very difficult | |
| Traffic volume | proj_rank_hist_traffic_volume | met | Estimated traffic volume per month | |
| CPC | proj_rank_hist_cpc | met | Estimated CPC for the keyword in EUR | |
| Delta traffic | proj_rank_hist_delta_traffic | met | Difference in traffic in comparison to trend interval | |
| Trend | proj_rank_hist_trend | met | Trend can be interpreted as follows - 0: no change, 1: going up, -1: going down | |
| Trend perc | proj_rank_hist_trend_per | met | The relative/percentual change in the visibility in comparison to the parameter [trend_date] | |
| Trend abs | proj_rank_hist_trend_abs | met | The absolute change in the visibility in comparison to the to the parameter [trend_date] | |
| PROJECT ORG GET LIST URL RANKINGS | Position | proj_rank_hist_position | met | Ranking position of the keyword in the organic search |
| Page | proj_rank_hist_page | met | Ranking page of the keyword in the organic search | |
| Visibility | proj_rank_hist_visibility | met | Visibility contribution of the respective keyword for the specific domain | |
| Traffic | proj_rank_hist_traffic | met | Estimation of traffic based on search volume and position | |
| Ad budget | proj_rank_hist_ad_budget | met | Google Ads budget spent on the keyword in the last month in Searchmetrics database | |
| Keyword difficulty | proj_rank_hist_kd | met | The keyword difficulty is an indicator how easy it will be to optimize the specific keyword. 0 means very easy and 100 means very difficult | |
| Traffic volume | proj_rank_hist_traffic_volume | met | Estimated traffic volume per month | |
| CPC | proj_rank_hist_cpc | met | Estimated CPC for the keyword in EUR | |
| Delta traffic | proj_rank_hist_delta_traffic | met | Difference in traffic in comparison to trend interval | |
| Trend | proj_rank_hist_trend | met | Trend can be interpreted as follows - 0: no change, 1: going up, -1: going down | |
| Trend perc | proj_rank_hist_trend_per | met | The relative/percentual change in the visibility in comparison to the parameter [trend_date] | |
| Trend abs | proj_rank_hist_trend_abs | met | The absolute change in the visibility in comparison to the to the parameter [trend_date] | |
| PROJECT ORG GET LIST SEO VISIBILITY HISTORIC | Date | date_project_historic | dim | Actual date |
| Domain | domain_seo_visibility | dim | Domain for which the SEO Visibility is queried | |
| Domain ID | domain_id_historic | dim | ID of domain | |
| Host ID | host_id | dim | ID of host | |
| Keyword visibility contribution | sum_visibility | met | SEO Visibility value | |
| Number of keywords | keyword_count_historic | met | Number of keywords | |
| Project id | proj_project_id | dim | Id of the project | |
| Search engine id | proj_se_id | dim | Id of the search engine | |
| Tags | proj_project_tags | dim | Tags that were given to this in keyword in the belonging project | |
| PROJECT ORG GET LIST POS SPREAD HISTORIC | Date | date_position_spread | dim | Date of one of the requested days |
| Domain | domain_position_spread | dim | Domain for which the postition spread is queried | |
| Domain ID | domain_id_position_spread | dim | ID of domain | |
| Position | position | dim | Result position | |
| Number of keywords | keyword_count_position_spread | met | Number of keywords with this position | |
| Keyword count(%) | keyword_per | met | The percentual value of the keyword_count in comparision of all keywords | |
| Project id | proj_project_id | dim | Id of the project | |
| Search engine id | proj_se_id | dim | Id of the search engine | |
| Tags | proj_project_tags | dim | Tags that were given to this in keyword in the belonging project | |
| RESEARCH ORG GET LIST RANK KEYWORD HISTORIC | Trend | search_rank_hist_trend | met | Trend can be interpreted as follows - 0: no change, 1: going up, -1: going down |
| Trend perc | search_rank_hist_trend_per | met | The relative/percentual change in the position in comparison to the previous week | |
| Trend abs | search_rank_hist_trend_abs | met | The absolute change in the position in comparison to the previous week | |
| Page | search_rank_hist_page | met | Number of Google result page | |
| Position | search_rank_hist_position | met | Search engine ranking position | |
| URL | search_rank_hist_url | dim | URL of the search engine entry | |
| Title | search_rank_hist_title | dim | Title of the search engine entry | |
| RESEARCH ORG GET VALUE TRAFFIC VALUE | Domain | profile_TrafficValue | dim | Domain for which the data is queried |
| Traffic value | traffic_value | met | Estimated paid value of organic search traffic | |
| DEPRECATED | Keyword | keyword_historic | dim | |
| Universal search integration types | integration_historic | dim | ||
| Data returned: year and month | year_month_historic | dim | ||
| Trend | trend_historic | dim | ||
| Estimated CPC in Google Ads | cpc_historic | met | ||
| Competition | competition_historic | met | ||
| Current monthly search volume in Google | search_volume_historic | met | ||
| Search volume Avg (monthly) | search_volume_avg_historic | met | ||
| Google Ads ad budget (monthly) | ad_budget_historic | met | ||
| Advertisers bidding | advertiser_count_historic | met | ||
| Domain | profile_SocialRank | dim | Domain for which the Social Rank is queried | |
| Current social rank | rank | dim | Current Social Rank of the given domain | |
| All time best social rank | rank_best | dim | All time high of the Social Rank of the given domain | |
| Competitors median | competitors_median | dim | Median of the Social Rank of the given domain's competitors | |
| Domain | profile_Visibility | dim | Domain for which the Social Visibility is queried | |
| Social visibility last Monday | svi | met | Social visibility of the given domain on the Monday of the week, that belongs to the respective timestamp | |
| Domain | profile_SocialSpread | dim | Domain, page, or URL for which the Social Spread is queried | |
| fb | met | Total number of likes, shares and comments for the respective URL on Facebook | ||
| tw | met | Total number of shares of the respective URL in Twitter tweets | ||
| li | met | Total number of shares of the respective URL on LinkedIn | ||
| pi | met | Total number of shares of the respective URL on Pinterest | ||
| GooglePlus | gp | met | Total number of shares of the respective URL on GooglePlus | |
| Total number of social links | to | met | Total number of social links | |
| RESEARCH LINKS GET COUNT BACKLINKS | Domain | profile_Backlinks | dim | Domain, page, or URL for which the Backlinks count is queried |
| Number of referring links | backlinks | met | Link popularity = number of referring links | |
| DEPRECATED | Data returned: year and month (deprecated) | year_month | dim | Current year and month for which the data is returned (Please note that this field will be removed on 2021-01-18) |
| Date (deprecated) | traffic_value_date | dim | Month for which the traffic value is determined (Please note that this field will be removed on 2021-01-18) |