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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| Time | Year | campaign_year | dim | |
| Year of week (Sun-Sat) | campaign_year_of_week | dim | ||
| Year of week (Mon-Sun) | campaign_year_of_week_iso | dim | ||
| Year & month | campaign_year_month | dim | ||
| Month | campaign_month | dim | ||
| Year & week (Sun-Sat) | campaign_year_week | dim | ||
| Year & week (Mon-Sun) | campaign_year_week_iso | dim | ||
| Week (Sun-Sat) | campaign_week | dim | ||
| Week (Mon-Sun) | campaign_week_iso | dim | ||
| Day of month | campaign_day_of_month | dim | ||
| Day of week (Sun-Sat) | campaign_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | campaign_day_of_week_name_iso | dim | ||
| Date | campaign_date | dim | ||
| Datetime | campaign_atom | dim | ||
| Account | Account ID | campaign_account_id | dim | The unique ID that the platform assigned to the account when it was created. |
| Account name | campaign_account_name | dim | The name of the account in Sizmek. | |
| Office name | campaign_office_name | dim | Sizmek office that manages the account. | |
| Market name | campaign_market_name | dim | Geographical market for the account. | |
| Account currency | campaign_account_currency | dim | The currency defined for the account in Sizmek. | |
| Advertiser | Advertiser ID | campaign_advertiser_id | dim | The ID of the advertiser in Sizmek. |
| Advertiser name | campaign_advertiser_name | dim | The name of the advertiser in Sizmek. | |
| Vertical name | campaign_vertical_name | dim | The name that describes the advertiser's related industry.. | |
| Campaign | Campaign ID | campaign_campaign_id | dim | The unique ID that the platform assigned to the campaign when it was created. |
| Campaign name | campaign_campaign_name | dim | The name of the campaign defined during setup. | |
| Campaign start date | campaign_campaign_start_date | dim | The date on which the campaign is or was expected to start, as defined in the system during campaign setup. This can be different than the date on which Sizmek began serving the campaign's ads. Appears as Display Campaign Start Date in the Aggregated Report Builder.. | |
| Campaign start datetime | campaign_campaign_start_datetime | dim | The datetime on which the campaign is or was expected to start, as defined in the system during campaign setup. This can be different than the datetime on which Sizmek began serving the campaign's ads. Appears as Display Campaign Start Date in the Aggregated Report Builder.. | |
| Campaign end date | campaign_campaign_end_date | dim | The date on which the campaign is or was expected to end, as defined in the system during campaign setup. This can be different than the date on which Sizmek stopped serving the campaign's ads. Appears as Display Campaign End Date in the Aggregated Report Builder. | |
| Campaign end datetime | campaign_campaign_end_datetime | dim | The datetime on which the campaign is or was expected to end, as defined in the system during campaign setup. This can be different than the date on which Sizmek stopped serving the campaign's ads. Appears as Display Campaign End Date in the Aggregated Report Builder. | |
| Ad | Ad ID | campaign_ad_id | dim | The unique ID that the system assigned to the ad when it was created. |
| Ad name | campaign_ad_name | dim | The name of the ad. | |
| Ad format name | campaign_ad_format_name | dim | The ad format name, for example, Expandable Banner. | |
| Click through (URL) | campaign_click_through_url | dim | The URL to which the user is directed after clicking the ad, as defined during setup. | |
| Default image ID | campaign_default_image_id | dim | The ID of the backup image. | |
| Default image (URL) | campaign_default_image_url | dim | The relative path to the backup image in a remote location. | |
| Ad duration | campaign_ad_duration | dim | The length of time a video will run in seconds. If a video is not defined, the duration is set to 15 seconds. | |
| Size in KB | campaign_size_in_kb | dim | The ad size used for billing. The ad size is calculated according to the largest asset in the ad. | |
| Is DCO | campaign_is_dco | dim | A yes/no field that indicates whether the ad unit has DCO capability. | |
| Brand | Brand ID | campaign_brand_id | dim | The unique ID that the platform assigned to the brand when it was created. |
| Brand name | campaign_brand_name | dim | Name of brand associated with an advertiser, as defined during setup. | |
| Site | Site ID | campaign_site_id | dim | The unique ID that the platform assigned to the site when it was created. Appears as Display Site ID in the ARB. |
| Site name | campaign_site_name | dim | The name of the site as defined in the platform during site setup. Appears as Display Site Name in the ARB. | |
| Traffic sourcing | campaign_traffic_sourcing | dim | An indication of how media was sourced by a each Site (purchased, acquired or unknown). | |
| Package/Placement | Package ID | campaign_package_id | dim | The ID of the package. A package is a group of placements that share serving start and end dates, booked impressions, and cost details. |
| Package name | campaign_package_name | dim | The name of the package. A package is a group of placements that share serving start and end dates, booked impressions, and cost details. If no package exists, the field will be blank. | |
| Package start date | campaign_package_start_date | dim | Start date as defined for the package. | |
| Package start datetime | campaign_package_start_datetime | dim | Start datetime as defined for the package. | |
| Package actual start date | campaign_package_actual_start_date | dim | The actual start date of the first placement in the package to start serving. | |
| Package actual start datetime | campaign_package_actual_start_datetime | dim | The actual start datetime of the first placement in the package to start serving. | |
| Package end date | campaign_package_end_date | dim | End date as defined for the package. | |
| Package end datetime | campaign_package_end_datetime | dim | End datetime as defined for the package. | |
| Package name/ Placement ID | campaign_package_name_placement_id | dim | For placements belonging to a package, the Package Name appears. For placements that are not part of a package, the Placement ID appears. You can use this field to analyse delivery and engagement data for both placements and packages at the same level. | |
| Is dummy package | campaign_is_dummy_package | dim | A yes/no column to indicate if the package is a 'dummy' package (serving settings defined for a placement, individual placement that is not part of the package) or 'real' package (placements grouped into package, serving settings defined for a package). | |
| Placement ID | campaign_placement_id | dim | The unique ID that the platform assigned to the placement when it was created. | |
| Placement name | campaign_placement_name | dim | The placement's meaningful name that helps identify details such as location, content, rotation, and targeting. | |
| Placement start date | campaign_placement_start_date | dim | The placement's start date as defined in the platform during placement setup. | |
| Placement start datetime | campaign_placement_start_datetime | dim | The placement's start datetime as defined in the platform during placement setup. | |
| Placement end date | campaign_placement_end_date | dim | The placement's expected end date as defined in the platform. | |
| Placement end datetime | campaign_placement_end_datetime | dim | The placement's expected end datetime as defined in the platform. | |
| Placement actual start date | campaign_placement_actual_start_date | dim | The date on which the placement went live. This can be different than the placement's start date as defined in the system. | |
| Placement actual start datetime | campaign_placement_actual_start_datetime | dim | The datetime on which the placement went live. This can be different than the placement's start date as defined in the system. | |
| Placement type | campaign_placement_type | dim | The type of creative that Sizmek serves to the placement, for example Riche Banner, In-banner, Out-of-Banner, Tracking Only, and In-Stream. | |
| Placement dimensions | campaign_placement_dimensions | dim | The size of the placement, as defined in the Placement Settings in Sizmek Advertising Suite. | |
| Section ID | campaign_section_id | dim | The ID of the section in the site to where the placement's ads are served. You can update the site section even after the placement is published. | |
| Section name | campaign_section_name | dim | The name of the section in the site to where the placement's ads are served. You can update the site section even after the placement is published. | |
| Cost model | campaign_cost_model | dim | The cost type used for the serving period as defined in the placements settings (CPM, CPC, CPA, CPE, CPV, CPCV, Time Based, Zero Cost, Flat Fee). | |
| Cost per unit | campaign_cost_per_unit | dim | The total fixed costs and the total variable costs divided by the total number of units produced. | |
| Special trafficking instructions | campaign_special_trafficking_instructions | dim | Placement setting tab used for placements that were created through Prisma's integration with the Sizmek API. You can sign the placement, and include any important information, such as creation date. | |
| Ordered units | campaign_ordered_units | dim | The number of ordered cost units as entered in the placement/package setup. | |
| Impressions (net) | campaign_impressions_net | met | (Display and Video) Total number of impressions that were not identified as GIVT. For more information, see Filtration System. For campaigns with Advanced Verification, users can see the Net portion of the traffic divided into Valid and SIVT. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating Net Impressions. | |
| Clicks (net) | campaign_clicks_net | met | The total number of clicks tracked from all ads, excluding Default Interactions from Tracked Ads. | |
| CTR | campaign_ctr | met | Click-through rate. The percentage of clicks out of the number of served impressions. It is calculated by Clicks (Net) / Impressions (Net). | |
| Default impressions | campaign_default_impressions | met | The total number of impressions for which Sizmek served the default image instead of the ad due to a technical issue. | |
| Default clicks | campaign_default_clicks | met | The total number of clicks that occurred when the Sizmek platform served the default image for the ad (a default impression), excluding any clicks that resulted from Default Tracked Ads. | |
| Hard stop impressions | campaign_hard_stop_impressions | met | An impressions/date limit set for the placement. After this limit is reached, Sizmek serves the default image to all impressions instead of the ad. | |
| Ad request | campaign_ad_request | met | This delivery metric counts requested impressions from the publishers. Because IAB released a standard for mobile that counts served impressions only when the ad is loaded into the browser, this metric is especially beneficial for mobile impressions since it aligns the requested counter and the served counter. (For non-mobile impressions, these counts are identical.) | |
| Actual delivery | campaign_actual_delivery | met | The units that occurred during the specific date range. | |
| Expected delivery | campaign_expected_delivery | met | The expected units for the relevant date range, calculated by dividing the placement's ordered units by the number of days that the placement has served. | |
| Delivery rate | campaign_delivery_rate | met | The percentage of Actual Delivery out of Expected Delivery for the selected date range. Calculated by Actual delivery / Expected delivery. | |
| Impressions (gross) | campaign_impressions_gross | met | (Display and Video) Total number of impressions. For campaigns with Basic Verification, this number is equal to the sum of Net and GIVT impressions. For campaigns with Advanced Verification, this number is equal to the sum of Valid, GIVT, and SIVT impressions (including rich media, standard, and default impressions). For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating Gross Impressions. | |
| Clicks (gross) | campaign_clicks_gross | met | (Display and Video) Total number of clicks. For campaigns with Basic Verification, this number is equal to the sum of Net and GIVT clicks. For campaigns with Advanced Verification, this number is equal to the sum of Valid, GIVT, and SIVT clicks. | |
| Impressions (SIVT) | campaign_impressions_sivt | met | (Display and Video) Impressions marked as sophisticated invalid traffic according to the MRC Guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System. | |
| Clicks (SIVT) | campaign_clicks_sivt | met | (Display and Video) Clicks marked as sophisticated invalid traffic (SIVT) according to the MRC Guidelines. For more information, see Filtration System. | |
| SIVT measurable impressions | campaign_sivt_measurable_impressions | met | The number of impressions successfully measured for viewability evaluation purposes, as sophisticated invalid traffic, according to the MRC Guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions. | |
| Impressions (total net) | campaign_impressions_total_net | met | (Display and Video) Total number of impressions excluding those classified as GIVT and SIVT. For more information, see Filtration System. For campaigns with Advanced Verification, users can see the Net portion of the traffic divided into Valid and SIVT. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating Net Impressions. | |
| Clicks (total net) | campaign_clicks_total_net | met | The number of clicks on the ad, excluding clicks classified as GIVT and SIVT. | |
| Default tracked ad | campaign_default_tracked_ad | met | The total number of times that the default ad was served. | |
| Default interactions from tracked ad | campaign_default_interactions_from_tracked_ad | met | The total number of clicks that occurred on Default Tracked Ads. | |
| Billing impressions | campaign_billing_impressions | met | Total number of impressions that were not identified as GIVT. This metric includes impressions counted as Hard-Stop Impressions, Default Impressions, and Default Tracked Ads. | |
| GIVT impressions | campaign_givt_impressions | met | The number of impressions that have been classified as General Invalid Traffic (GIVT) according to MRC guidelines. | |
| GIVT clicks | campaign_givt_clicks | met | The number of clicks that have been classified as General Invalid Traffic (GIVT) according to MRC guidelines. | |
| Unknown IVT impressions | campaign_unknown_ivt_impressions | met | The number of impressions for which it was impossible to determine a valid or GIVT status according to MRC guidelines. | |
| Total media cost | campaign_total_media_cost | met | The total cost for the ad for a specific period. Calculation depends on the Cost-Based Model. | |
| Total media cost (USD) | campaign_total_media_cost_usd | met | The total cost for the ad in USD. | |
| Total media cost (EUR) | campaign_total_media_cost_eur | met | The total cost for the ad in EUR. | |
| Total media cost (GBP) | campaign_total_media_cost_gbp | met | The total cost for the ad in GBP. | |
| Total profit | campaign_total_profit | met | The difference between the amount earned and the amount spent, in the Invoice Currency defined in the account's billing settings. | |
| ROAS | campaign_roas | met | Return on Advertising Spending: The ratio of revenue generated to the amount spent on advertising. Calculated by Total profit / Total media cost. | |
| ROI | campaign_roi | met | Return on Investment: The profit expressed as a percentage of advertising costs. Calculated by (Total profit - Total media cost) / Total media cost. | |
| eCPC | campaign_ecpc | met | Effective, or average, cost per click. Calculated by Total media cost / Clicks (Net). | |
| eCPM | campaign_ecpm | met | The average cost of 1,000 impressions. Calculated by (Total media cost / Impressions (Net)) * 1000. | |
| eCPV | campaign_ecpv | met | Average cost per video starts. Calculated by Total media cost / Video started. | |
| eCPCV | campaign_ecpcv | met | Average cost per video fully played. Calculated by Total media cost / Video fully played. | |
| eCPA | campaign_ecpa | met | Effective, or average, cost per conversion (also known as cost per acquisition, and can also represent cost per action, but only when the action is conversion/acquisition). Calculated by Total media cost / Total conversions. | |
| eCPE | campaign_ecpe | met | Average cost per user interaction. Calculated by Total media cost / Total interactions. | |
| Total conversions | campaign_total_conversions | met | All conversions that occurred as a result of an ad impression or an ad click. | |
| Total conversions rate | campaign_total_conversions_rate | met | The percentage of conversions out of served impressions. Calculated by Total conversions / Impressions (Net). | |
| Click to Conversion Rate | campaign_click_to_conversion_rate | met | The percentage of conversions out of the ad's Total Clicks. Calculated by Total conversions / Clicks (Net). | |
| Post click conversions | campaign_post_click_conversions | met | The number of conversions that occurred due to an impression, after clicking the ad. | |
| Post click conversion rate | campaign_post_click_conversion_rate | met | The average number of served impressions for each post-click conversion. Calculated by Impressions (Net) / Post click conversions. | |
| Post impression conversions | campaign_post_impression_conversions | met | The number of conversions that occurred due to an impression, without clicking the ad. | |
| Post impression conversion rate | campaign_post_impression_conversion_rate | met | The average number of served impressions for each post-impression conversion. Calculated by Impressions (Net) / Post impression conversions. | |
| Post impression latent conversions | campaign_post_impression_latent_conversions | met | The number of conversions that occurred more than 12 hours after, and as a result, of an impression. | |
| Post click latent conversions | campaign_post_click_latent_conversions | met | The number of conversions that occurred more than 12 hours after, and as a result of, an ad click. | |
| Post impression impulse conversions | campaign_post_impression_impulse_conversions | met | The number of conversions that occurred less than 12 hours after, and as a result, of an impression. | |
| Post click impulse conversions | campaign_post_click_impulse_conversions | met | The number of conversions that occurred less than 12 hours after, and as a result of, an ad click. | |
| Conversion revenue | campaign_conversion_revenue | met | (Also appears as Conversions Revenue). The total income recorded by sales-type conversion tags and counter-type conversion tags, in the account's set currency. When considering the entire path to conversion, the revenue from each conversion is shared equally between all sites in the path to conversion. When considering the single event immediately prior to the conversion, this is the sum of the values for all conversions. | |
| Impressions with dwell | campaign_impressions_with_dwell | met | The total number of impressions for which users engaged with the ad for at least one second. | |
| Dwell average duration (sec) | campaign_dwell_average_duration | met | The average time (in seconds) users spent engaging with an ad | |
| Dwell rate | campaign_dwell_rate | met | The ratio between the number of impressions with dwell (one instance of dwell is counted for each impression), and the number of served impressions. It is calculated by Impressions with dwell / Impressions (Net). | |
| Ad average duration (sec) | campaign_ad_average_duration | met | The average time the ad appeared in the browser (in seconds). | |
| Impressions with swipe | campaign_impressions_with_swipe | met | The number of impressions with at least one swipe interaction. | |
| Total swipes | campaign_total_swipes | met | The total number of times users performed swipe interactions on the ad. Sizmek can count multiple swipes for each impression. | |
| Swipe rate | campaign_swipe_rate | met | The percentage of swipes out of served impressions. It is calculated by Total swipes / Impressions (Net). | |
| Interaction average duration (sec) | campaign_interaction_average_duration | met | The average time the user's mouse moved over the ad (in seconds). This metric is collected for Flash ads and is thus available for historic purposes only. | |
| Total interactions | campaign_total_interactions | met | The total number of user-initiated interactions. The number can include clicks, opening (expanding) a panel, video mute, video sound on, video pause, full screen video mode start/pause/end, and any Sizmek custom interactions defined in an ad. | |
| Interaction rate | campaign_interaction_rate | met | The ratio of total interactions to served impressions, expressed as a percentage. It is calculated by Total interactions / Impressions (Net). | |
| Ad replayed | campaign_ad_replayed | met | The number of times that the user replayed a sequence (video or animation) within an ad. (This number includes auto- and user-initiated replays.) | |
| Ad replayed rate | campaign_ad_replayed_rate | met | The percentage of total full replays out of served impressions. This includes auto- and user-initiated replays. It is calculated by Ad replayed / Impressions (Net). | |
| Impressions with interaction | campaign_impressions_with_interaction | met | The total number of impressions that had at least one user-initiated interaction. Examples include clicks, panel open, video mute/sound on/pause, full-screen video mode, start/pause/end, and custom interaction. | |
| Total custom interactions | campaign_total_custom_interactions | met | The total number of custom interactions (both user- and auto-initiated). | |
| Custom interaction average duration (sec) | campaign_custom_interaction_average_duration | met | The average time (in seconds) users interacted with a 'Timer' custom interaction. | |
| Custom interaction rate | campaign_custom_interaction_rate | met | The ratio of custom interactions to served impressions, expressed as a percentage. It is calculated by Total custom interactions / Impressions (Net). | |
| Impressions with specific custom interaction | campaign_impressions_with_specific_custom_interaction | met | The number of impressions with custom interactions. One impression is counted for each custom interaction regardless of the number of actions for that custom interaction. | |
| Impressions with specific custom interaction rate | campaign_impressions_with_specific_custom_interaction_rate | met | For each custom interaction, the percentage of impressions in which this specific interaction was initiated, out of served impressions. Calculated by Impressions with specific custom interaction / Impressions (Net). | |
| User-initiated expansions | campaign_user_initiated_expansions | met | For definition-heading Banner ads only, the total number of expansions as a result of the user's actions. | |
| User-initiated expansion rate | campaign_user_initiated_expansion_rate | met | For definition-heading Banner ads only, the percentage of user-initiated expansions out of served impressions. Calculated by User-initiated expansion / Impressions (Net). | |
| Auto-initiated expansions | campaign_auto_initiated_expansions | met | For definition-heading Banner ads only, the total number of expansions that occurred without user intervention. | |
| Auto-initiated expansion rate | campaign_auto_initiated_expansion_rate | met | For definition-heading Banner ads only, the percentage of the total number of expansions that occurred without user intervention, out of served impressions. Calculated by Auto-initiated expansion / Impressions (Net). | |
| Expansion average duration (sec) | campaign_expansion_average_duration | met | The average time (in seconds) a panel was expanded (user- and auto-initiated). | |
| Total expansions | campaign_total_expansions | met | For definition-heading Banners only, the total number of panel expansions (both user-initiated and auto-initiated). | |
| Total expansion rate | campaign_total_expansion_rate | met | The percentage of the total number of expansions that occurred without user intervention, out of the number of served impressions. Calculated by Total expansions / Impressions (Net). | |
| Impressions with any user initiated panel expansion | campaign_impressions_with_any_user_initiated_panel_expansion | met | The number of impressions with at least one user-initiated panel expansion. | |
| Impressions with any user initiated panel expansion rate | campaign_impressions_with_any_user_initiated_panel_expansion_rate | met | The percentage of impressions with at least one user-initiated panel expansion, out of the number of served impressions. Calculated by Impressions with any user initiated panel expansion / Impressions (Net). | |
| Impressions with a specific user initiated panel expansion | campaign_impressions_with_specific_user_initiated_panel_expansion | met | The number of impressions counted for panel expansions that were initiated by the user. One impression is counted for each panel regardless of the number of expansions for that panel. For example, there are three panels - panel A was expanded once, B twice, and C three times. The number of impressions counted is three. | |
| Impressions with a specific user initiated panel expansion rate | campaign_impressions_with_specific_user_initiated_panel_expansion_rate | met | For each custom interaction, the percentage of impressions in which this specific interaction was initiated by a user, out of served impressions. Calculated by Impressions with a specific user initiated panel expansion / Impressions (Net). | |
| Impressions with video start | campaign_impressions_video_start | met | The number of impressions with at least one instance of a user starting to play video. This Unique metric can only be fired once per user, per session. | |
| Video started | campaign_video_started | met | Identifies when the player renders the first video frame. | |
| Video started rate | campaign_video_started_rate | met | The percentage of times the video started out of the number of served impressions with potential for video starting. Calculated by Video Started / Impressions (Net). | |
| Video paused | campaign_video_paused | met | The number of times the pause button was clicked during video playback. | |
| Video paused rate | campaign_video_paused_rate | met | The percentage of times that the user paused the video out of the number of times video started. Calculated by Video Paused / Video Started. | |
| Video 25% played | campaign_video_25pct_played | met | The number of times the video played at least 25% of the video's duration. | |
| Video 25% played rate | campaign_video_25pct_played_rate | met | The percentage of times the video played at least 25% of the video's duration out of the number of times the video started. Calculated by Video 25% played / Video started. | |
| Video 50% played | campaign_video_50pct_played | met | The number of times the video played at least 50% of the video's duration. | |
| Video 50% played rate | campaign_video_50pct_played_rate | met | The percentage of times the video played at least 50% of the video's duration out of the number of times the video started. Calculated by Video 50% played / Video started. | |
| Video 75% played | campaign_video_75pct_played | met | The number of times the video played at least 75% of the video's duration. | |
| Video 75% played rate | campaign_video_75pct_played_rate | met | The percentage of times the video played at least 75% of the video's duration out of the number of times the video started. Calculated by Video 75% played / Video started. | |
| Video fully played | campaign_video_fully_played | met | The number of times the full duration of the video was played. | |
| Video fully played rate | campaign_video_fully_played_rate | met | The percentage of times the video was fully played out of the number of times video started. Calculated by Video fully played / Video started. | |
| Video muted | campaign_video_muted | met | The number of times that the user muted the audio in the video. | |
| Video muted rate | campaign_video_muted_rate | met | The percentage of times that the user muted the audio in the video, out of the videos that started. Calculated by Video muted / Video started. | |
| Video played with sound | campaign_video_played_with_sound | met | The number of times that the user turned the sound on in the ad. | |
| Video played with sound rate | campaign_video_played_with_sound_rate | met | The percentage of times sound was turned on in the ad, out of videos started. Calculated by Video played with sound / Video started. | |
| Video average duration (sec) | campaign_video_average_duration | met | The average duration the video played, including user and auto-initiated videos (in seconds). | |
| Video skipped | campaign_video_skipped | met | The number of times the viewer skipped the ad when the video played. For each impression, Sizmek counts only one video skip event. | |
| Video skipped rate | campaign_video_skipped_rate | met | The percentage of videos skipped out of the number of times that videos started. Calculated by Video skipped / Video started. | |
| Video non-skipped | campaign_video_non_skipped | met | The number of times the viewer did not skip the ad when the video played. For each impression, the platform counts only one video skip event. | |
| Video non-skipped rate | campaign_video_non_skipped_rate | met | The percentage of videos that were not skipped out of the total number of videos started. Calculated by Video non-skipped / Video started. | |
| Video engage view | campaign_video_engaged_view | met | The number of times the video played for at least 30 seconds. If the video length is 30 seconds or less, this metric equals the number of times that the video played to completion. | |
| Video engaged view rate | campaign_video_engaged_view_rate | met | The percentage of engaged views out of the number of times that the video started. Calculated by Video engaged view / Video started. | |
| Video replayed | campaign_video_replayed | met | The number of times the replay button was clicked during video playback. | |
| Video replayed rate | campaign_video_replayed_rate | met | The percentage of times the replay button was clicked out of the number of times the video started. Calculated by Video replayed / Video started. | |
| Video full screen started | campaign_video_fullscreen_started | met | The number of times full-screen video playback was started. | |
| Video full screen started rate | campaign_video_fullscreen_started_rate | met | The percentage of times the full-screen video started out of the number of served impressions with potential for video starting. Calculated by Video full screen started / Impressions with video start. | |
| Video full screen ended | campaign_video_fullscreen_ended | met | The number of times full-screen video was closed. | |
| Video full screen ended rate | campaign_video_fullscreen_ended_rate | met | The number of times the video played for its complete duration. Calculated by Video fullscreen ended / Impressions video starts. | |
| Video full screen muted | campaign_video_fullscreen_muted | met | The number of times audio was muted during full-screen video playback. | |
| Video full screen muted rate | campaign_video_fullscreen_muted_rate | met | The percentage of times the audio was muted during full-screen video playback, out of the number of times full-screen video playback was started. Calculated by Video fullscreen muted / Video fullscreen started. | |
| Video full screen paused | campaign_video_fullscreen_paused | met | The number of times the pause button was clicked during full-screen video playback. | |
| Video full screen paused rate | campaign_video_fullscreen_paused_rate | met | The percentage of times the pause button was clicked during full-screen video playback, out of the number of times full-screen video playback was started. Calculated by Video fullscreen paused / Video fullscreen started. | |
| Video full screen asset duration value | campaign_video_fullscreen_asset_duration_value | met | The duration of the video asset used for full-screen playback (in seconds). | |
| Average video percentage complete | campaign_average_video_percentage_complete | met | The average percentage of video viewed continuously at normal speed. Each section of video can only be considered once in the calculation. If a rewind event occurs while a video is playing, this metric represents the total amount of unduplicated video viewed at normal speed. | |
| Average video time complete (sec) | campaign_average_video_time_complete | met | The average duration of video viewed continuously at normal speed. Each section of video can only be considered once in the calculation. If a rewind event occurs while a video is playing, this metric represents the total amount of unduplicated video viewed at normal speed. | |
| Video unmuted | campaign_video_unmuted | met | The number of times that the user unmuted the audio in the video. | |
| Video unmute rate | campaign_video_unmute_rate | met | The percentage of times that the user unmuted the audio in the video, out of the videos that started. Calculated by Video Unmuted / Video started. | |
| Video asset duration counter | campaign_video_asset_duration_counter | met | The number of the video assets used for playback. For example, a user views a video asset for 30 seconds, pauses, and after few seconds, resumes and watches another 5 seconds of the video. In this case, the video asset duration counter will be two. | |
| Video asset duration value | campaign_video_asset_duration_value | met | The duration of the video asset used for full-screen playback (in seconds). For example, a video asset is 100 seconds long. A user views 30 seconds of the video, pauses, and after few seconds, resumes and watches another 5 seconds of the video. In this case, the video asset duration value will be 35 seconds. | |
| Impressions with a specific video asset | campaign_impressions_with_a_specific_video_asset | met | The number of impressions with a specific video asset that started to play. One impression is counted for each specific video asset, regardless of the number of times the asset was started. For example, there are two different video assets in the ad; video asset A started once and video asset B started twice. The platform will record two impressions: one impression for video asset A and one impression for video asset B. | |
| Total viewable impressions (IAB) | campaign_total_viewable_impressions_iab | met | The number of viewable impressions measured based on IAB viewability thresholds. | |
| Ad start | campaign_ad_start | met | The number of times the user's environment (browser/player) loaded the ad, with a maximum of one ad start per impression. | |
| Ad start rate | campaign_ad_start_rate | met | The percentage of impressions, out of the total number of served impressions, that successfully loaded. Calculated by Ad start / Impressions (Net). | |
| Total recordable impressions | campaign_total_recordable_impressions | met | The number of impressions successfully recorded for viewability evaluation purposes according to the MRC Guidelines. | |
| Recordable impressions rate | campaign_recordable_impressions_rate | met | The percentage of impressions, out of the total number of served impressions, which were successfully recorded for viewability evaluation purposes. Calculated by Total recordable impressions / Impressions (Net). | |
| Non-recordable impressions | campaign_non_recordable_impressions | met | The number of impressions not successfully recorded for viewability evaluation purposes. | |
| Non-recordable impressions rate | campaign_non_recordable_impressions_rate | met | The percentage of impressions not successfully recorded for viewability evaluation purposes, out of served impressions. Calculated by Non-recordable impressions / Impressions (Net). | |
| Total viewable impressions (account) | campaign_total_viewable_impressions_account | met | The number of viewable impressions, based on the agency's viewability thresholds. | |
| Total viewable impressions (advertiser) | campaign_total_viewable_impressions_advertiser | met | The number of viewable impressions based on the advertiser's viewability thresholds. | |
| Viewable impressions rate (IAB) | campaign_viewable_impressions_rate_iab | met | The percentage of viewable impressions based on the IAB viewability thresholds, out of recordable impressions. Calculated by Total viewable impressions (IAB) / Total recordable impressions. | |
| Viewable impressions rate (account) | campaign_viewable_impressions_rate_account | met | The percentage of viewable impressions based on the agency's viewability thresholds, out of recordable impressions. Calculated by Total viewable impressions (Account) / Total recordable impressions. | |
| Viewable impressions rate (advertiser) | campaign_viewable_impressions_rate_advertiser | met | The percentage of viewable impressions based on the advertiser's viewability thresholds, out of recordable impressions. Calculated by Total viewable impressions (Advertiser) / Total recordable impressions. | |
| Average viewability duration (account) | campaign_average_viewability_duration_account | met | The average amount of time (in seconds) that the ad was viewable based on the agency's viewability thresholds. | |
| Average viewability duration (advertiser) | campaign_average_viewability_duration_advertiser | met | The average amount of time (in seconds) the ad was viewable based on the advertiser's viewability thresholds. | |
| Average viewable screen share | campaign_average_viewable_screen_share | met | The average percentage of the browser window that was occupied by the ad while the ad was viewable. | |
| Average viewable surface area | campaign_average_viewable_surface_area | met | The average percentage of the ad surface area that was viewable. | |
| Non-viewable impressions (IAB) | campaign_non_viewable_impressions_iab | met | The number of impressions that were not viewable based on IAB viewability thresholds. | |
| Non-viewable impressions rate (IAB) | campaign_non_viewable_impressions_rate_iab | met | The percentage of impressions that was not viewable based on IAB viewability thresholds, out of recordable impressions. Calculated by Non-viewable impressions (IAB) / Total recordable impressions. | |
| Viewable percentage (total served) | campaign_viewable_percentage_total_served | met | The percentage of viewable impressions, based on IAB viewability thresholds, out of the Impressions (Net). Calculated by Total viewable impressions (IAB) / Impressions (Net). | |
| Viewable impressions (SIVT) | campaign_viewable_impressions_sivt | met | (Display and Video) Impressions marked as sophisticated invalid traffic according to the MRC Guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System. | |
| Video 25% viewable | campaign_video_25pct_viewable | met | The number of times that the video was viewable and played continuously for 0-25% of the video's duration. | |
| Video 25% viewable rate | campaign_video_25pct_viewable_rate | met | The percentage of times that the video played at least 0-25% of its duration out of the number of times that the video was viewable. Calculated by Video 25% viewable / Total viewable impressions (IAB). | |
| Video 50% viewable | campaign_video_50pct_viewable | met | The number of times that the video was viewable and played continuously for 0-50% of the video's duration. | |
| Video 50% viewable rate | campaign_video_50pct_viewable_rate | met | The percentage of times that the video played at least 0-50% of its duration out of the number of times that the video was viewable. Calculated by Video 50% viewable / Total viewable impressions (IAB). | |
| Video 75% viewable | campaign_video_75pct_viewable | met | The number of times that the video was viewable and played continuously for 0-75% of the video's duration. | |
| Video 75% viewable rate | campaign_video_75pct_viewable_rate | met | The percentage of times that the video played at least 0-75% of its duration out of the number of times that the video was viewable. Calculated by Video 75% viewable / Total viewable impressions (IAB). | |
| Video fully viewable | campaign_video_fully_viewable | met | The number of times that the video was viewable and played to completion. | |
| Video fully viewable rate | campaign_video_fully_viewable_rate | met | The percentage of times that the video played to completion out of the number of times that the video was viewable. Calculated by Video fully viewable / Total viewable impressions (IAB). | |
| Viewable SIVT impressions (advertiser) | campaign_viewable_sivt_impressions_advertiser | met | Viewable impressions based on the advertiser's viewability threshold and marked as sophisticated invalid traffic according to MRC guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System. | |
| Viewable SIVT impressions (account) | campaign_viewable_sivt_impressions_account | met | Viewable impressions based on the account's viewability threshold and marked as sophisticated invalid traffic according to MRC guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System. | |
| Viewable total net impressions (account) | campaign_viewable_total_net_impressions_account | met | The number of viewable impressions based on the account's viewability threshold, minus any impression that was marked as sophisticated invalid traffic according to MRC guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System. | |
| Viewable total net impressions (advertiser) | campaign_viewable_total_net_impressions_advertiser | met | The number of viewable impressions based on the advertiser's viewability threshold, minus any impression that was marked as sophisticated invalid traffic according to MRC guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System. | |
| Viewable total net impressions (IAB) | campaign_viewable_total_net_impressions_iab | met | The number of viewable impressions measured based on the IAB viewability threshold, minus any impression that was marked as sophisticated invalid traffic according to MRC guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System. | |
| Viewable SIVT impressions rate (advertiser) | campaign_viewable_sivt_impressions_rate_advertiser | met | The percentage of viewable impressions based on the advertiser's viewability threshold and marked as sophisticated invalid traffic according to MRC guidelines, out of recordable impressions. Calculated by Viewable SIVT impressions (Advertiser) / Recordable impressions advertiser. | |
| Viewable total net impressions rate (advertiser) | campaign_viewable_total_net_impressions_rate_advertiser | met | The percentage of viewable, non-SIVT impressions based on the advertiser's viewability threshold, out of recordable impressions. Calculated by Viewable total net impressions (advertiser) / Recordable impressions advertiser. | |
| Viewable SIVT impressions rate (account) | campaign_viewable_sivt_impressions_rate_account | met | The percentage of viewable impressions based on the account's viewability threshold and marked as sophisticated invalid traffic according to MRC guidelines, out of recordable impressions. Calculated by Viewable SIVT impressions (Advertiser) / Recordable impressions account. | |
| Viewable total net impressions rate (account) | campaign_viewable_total_net_impressions_rate_account | met | The precentage of viewable, non-SIVT impressions based on the account's viewability threshold, out of recordable impressions. Calculated by Viewable total net impressions (account) / Recordable impressions account. | |
| Viewable SIVT impressions rate (IAB) | campaign_viewable_sivt_impressions_rate_iab | met | The percentage of viewable impressions measured based on the IAB viewability threshold and marked as sophisticated invalid traffic according to MRC guidelines, out of recordable impressions. Calculated by Viewable SIVT impressions (IAB) / Total recordable impressions. | |
| Viewable total net impressions rate (IAB) | campaign_viewable_total_net_impressions_rate_iab | met | The percentage of viewable, non-SIVT impressions measured based on the IAB viewability threshold, out of recordable impressions. Calculated by Viewable total net impressions (IAB) / Total recordable impressions. | |
| Recordable impressions account | campaign_recordable_impressions_account | met | The number of impressions successfully recorded for viewability evaluation purposes, based on the account's viewability threshold. | |
| Recordable impressions advertiser | campaign_recordable_impressions_advertiser | met | The number of impressions successfully recorded for viewability evaluation purposes, based on the advertiser's viewability threshold. | |
| VCTR | campaign_vctr | met | The click-through rate for viewable impressions. Calculated by Clicks (Net) / Total viewable impressions (IAB). | |
| Time | Year | geo_year | dim | |
| Year of week (Sun-Sat) | geo_year_of_week | dim | ||
| Year of week (Mon-Sun) | geo_year_of_week_iso | dim | ||
| Year & month | geo_year_month | dim | ||
| Month | geo_month | dim | ||
| Year & week (Sun-Sat) | geo_year_week | dim | ||
| Year & week (Mon-Sun) | geo_year_week_iso | dim | ||
| Week (Sun-Sat) | geo_week | dim | ||
| Week (Mon-Sun) | geo_week_iso | dim | ||
| Day of month | geo_day_of_month | dim | ||
| Day of week (Sun-Sat) | geo_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | geo_day_of_week_name_iso | dim | ||
| Date | geo_date | dim | ||
| Datetime | geo_atom | dim | ||
| Account | Account ID | geo_account_id | dim | The unique ID that the platform assigned to the account when it was created. |
| Account name | geo_account_name | dim | The name of the account in Sizmek. | |
| Office name | geo_office_name | dim | Sizmek office that manages the account | |
| Market name | geo_market_name | dim | Geographical market for the account. | |
| Account currency | geo_account_currency | dim | The currency defined for the account in Sizmek. | |
| Advertiser | Advertiser ID | geo_advertiser_id | dim | The ID of the advertiser in Sizmek. |
| Advertiser name | geo_advertiser_name | dim | The name of the advertiser in Sizmek. | |
| Vertical name | geo_vertical_name | dim | The name that describes the advertiser's related industry.. | |
| Campaign | Campaign ID | geo_campaign_id | dim | The unique ID that the platform assigned to the campaign when it was created. |
| Campaign name | geo_campaign_name | dim | The name of the campaign defined during setup. | |
| Campaign start date | geo_campaign_start_date | dim | The date on which the campaign is or was expected to start, as defined in the system during campaign setup. This can be different than the date on which Sizmek began serving the campaign's ads. Appears as Display Campaign Start Date in the Aggregated Report Builder.. | |
| Campaign start datetime | geo_campaign_start_datetime | dim | The datetime on which the campaign is or was expected to start, as defined in the system during campaign setup. This can be different than the datetime on which Sizmek began serving the campaign's ads. Appears as Display Campaign Start Date in the Aggregated Report Builder.. | |
| Campaign end date | geo_campaign_end_date | dim | The date on which the campaign is or was expected to end, as defined in the system during campaign setup. This can be different than the date on which Sizmek stopped serving the campaign's ads. Appears as Display Campaign End Date in the Aggregated Report Builder. | |
| Campaign end datetime | geo_campaign_end_datetime | dim | The datetime on which the campaign is or was expected to end, as defined in the system during campaign setup. This can be different than the date on which Sizmek stopped serving the campaign's ads. Appears as Display Campaign End Date in the Aggregated Report Builder. | |
| Ad | Ad ID | geo_ad_id | dim | The unique ID that the system assigned to the ad when it was created. |
| Ad name | geo_ad_name | dim | The name of the ad. | |
| Ad format name | geo_ad_format_name | dim | The ad format name, for example, Expandable Banner. | |
| Ad duration | geo_ad_duration | dim | The length of time a video will run in seconds. If a video is not defined, the duration is set to 15 seconds. | |
| Size in KB | geo_size_in_kb | dim | The ad size used for billing. The ad size is calculated according to the largest asset in the ad. | |
| Is DCO | geo_is_dco | dim | A yes/no field that indicates whether the ad unit has DCO capability. | |
| Brand | Brand ID | geo_brand_id | dim | The unique ID that the platform assigned to the brand when it was created. |
| Brand name | geo_brand_name | dim | Name of brand associated with an advertiser, as defined during setup. | |
| Geo | Country | geo_country | dim | Country where the event happened. |
| Country code | geo_country_code | dim | The ISO Country Code assigned to each country. | |
| State | geo_state | dim | State where the event happened. | |
| City name | geo_city_name | dim | City where the event happened. | |
| DMA | geo_dma | dim | The Designated Market Area in which the Geography data point tracks user location. | |
| Site | Site ID | geo_site_id | dim | The unique ID that the platform assigned to the site when it was created. Appears as Display Site ID in the ARB. |
| Site name | geo_site_name | dim | The name of the site as defined in the platform during site setup. Appears as Display Site Name in the ARB. | |
| Traffic sourcing | geo_traffic_sourcing | dim | An indication of how media was sourced by a each Site (purchased, acquired or unknown). | |
| Package/Placement | Package ID | geo_package_id | dim | The ID of the package. A package is a group of placements that share serving start and end dates, booked impressions, and cost details. |
| Package name | geo_package_name | dim | The name of the package. A package is a group of placements that share serving start and end dates, booked impressions, and cost details. If no package exists, the field will be blank. | |
| Package start date | geo_package_start_date | dim | Start date as defined for the package. | |
| Package start datetime | geo_package_start_datetime | dim | Start datetime as defined for the package. | |
| Package actual start date | geo_package_actual_start_date | dim | The actual start date of the first placement in the package to start serving. | |
| Package actual start datetime | geo_package_actual_start_datetime | dim | The actual start datetime of the first placement in the package to start serving. | |
| Package end date | geo_package_end_date | dim | End date as defined for the package. | |
| Package end datetime | geo_package_end_datetime | dim | End datetime as defined for the package. | |
| Package name/ Placement ID | geo_package_name_placement_id | dim | For placements belonging to a package, the Package Name appears. For placements that are not part of a package, the Placement ID appears. You can use this field to analyse delivery and engagement data for both placements and packages at the same level. | |
| Is dummy package | geo_is_dummy_package | dim | A yes/no column to indicate if the package is a 'dummy' package (serving settings defined for a placement, individual placement that is not part of the package) or 'real' package (placements grouped into package, serving settings defined for a package). | |
| Placement ID | geo_placement_id | dim | The unique ID that the platform assigned to the placement when it was created. | |
| Placement name | geo_placement_name | dim | The placement's meaningful name that helps identify details such as location, content, rotation, and targeting. | |
| Placement start date | geo_placement_start_date | dim | The placement's start date as defined in the platform during placement setup. | |
| Placement start datetime | geo_placement_start_datetime | dim | The placement's start datetime as defined in the platform during placement setup. | |
| Placement end date | geo_placement_end_date | dim | The placement's expected end date as defined in the platform. | |
| Placement end datetime | geo_placement_end_datetime | dim | The placement's expected end datetime as defined in the platform. | |
| Placement actual start date | geo_placement_actual_start_date | dim | The date on which the placement went live. This can be different than the placement's start date as defined in the system. | |
| Placement actual start datetime | geo_placement_actual_start_datetime | dim | The datetime on which the placement went live. This can be different than the placement's start date as defined in the system. | |
| Placement type | geo_placement_type | dim | The type of creative that Sizmek serves to the placement, for example Riche Banner, In-banner, Out-of-Banner, Tracking Only, and In-Stream. | |
| Placement dimensions | geo_placement_dimensions | dim | The size of the placement, as defined in the Placement Settings in Sizmek Advertising Suite. | |
| Section ID | geo_section_id | dim | The ID of the section in the site to where the placement's ads are served. You can update the site section even after the placement is published. | |
| Section name | geo_section_name | dim | The name of the section in the site to where the placement's ads are served. You can update the site section even after the placement is published. | |
| Cost model | geo_cost_model | dim | The cost type used for the serving period as defined in the placements settings (CPM, CPC, CPA, CPE, CPV, CPCV, Time Based, Zero Cost, Flat Fee). | |
| Cost per unit | geo_cost_per_unit | dim | The total fixed costs and the total variable costs divided by the total number of units produced. | |
| Special trafficking instructions | geo_special_trafficking_instructions | dim | Placement setting tab used for placements that were created through Prisma's integration with the Sizmek API. You can sign the placement, and include any important information, such as creation date. | |
| Impressions (net) | geo_impressions_net | met | (Display and Video) Total number of impressions that were not identified as GIVT. For more information, see Filtration System. For campaigns with Advanced Verification, users can see the Net portion of the traffic divided into Valid and SIVT. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating Net Impressions. | |
| Clicks (net) | geo_clicks_net | met | The total number of clicks tracked from all ads, excluding Default Interactions from Tracked Ads (clicks on the ads served from of a Rich Media creative). | |
| CTR | geo_ctr | met | Click-through rate. The percentage of clicks out of the number of served impressions. It is calculated by Clicks (Net) / Impressions (Net). | |
| Default impressions | geo_default_impressions | met | The total number of impressions for which Sizmek served the default image instead of the ad due to a technical issue. | |
| Default clicks | geo_default_clicks | met | The total number of clicks that occurred when the Sizmek platform served the default image for the ad (a default impression), excluding any clicks that resulted from Default Tracked Ads. | |
| Hard stop impressions | geo_hard_stop_impressions | met | An impressions/date limit set for the placement. After this limit is reached, Sizmek serves the default image to all impressions instead of the ad. | |
| Ad request | geo_ad_request | met | This delivery metric counts requested impressions from the publishers. Because IAB released a standard for mobile that counts served impressions only when the ad is loaded into the browser, this metric is especially beneficial for mobile impressions since it aligns the requested counter and the served counter. (For non-mobile impressions, these counts are identical.) | |
| Default tracked ad | geo_default_tracked_ad | met | The total number of times that the default ad was served. | |
| Default interactions from tracked ad | geo_default_interactions_from_tracked_ad | met | The total number of clicks that occurred on Default Tracked Ads. | |
| Billing impressions | geo_billing_impressions | met | Total number of impressions that were not identified as GIVT. This metric includes impressions counted as Hard-Stop Impressions, Default Impressions, and Default Tracked Ads. | |
| Total conversions | geo_total_conversions | met | All conversions that occurred as a result of an ad impression or an ad click. | |
| Total conversions rate | geo_total_conversions_rate | met | The percentage of conversions out of served impressions. Calculated by Total conversions / Impressions (Net). | |
| Click to Conversion Rate | geo_click_to_conversion_rate | met | The percentage of conversions out of the ad's Total Clicks. Calculated by Total conversions / Clicks (Net). | |
| Post click conversions | geo_post_click_conversions | met | The number of conversions that occurred due to an impression, after clicking the ad. | |
| Post click conversion rate | geo_post_click_conversion_rate | met | The average number of served impressions for each post-click conversion. Calculated by Impressions (Net) / Post click conversions. | |
| Post impression conversions | geo_post_impression_conversions | met | The number of conversions that occurred due to an impression, without clicking the ad. | |
| Post impression conversion rate | geo_post_impression_conversion_rate | met | The average number of served impressions for each post-impression conversion. Calculated by Impressions (Net) / Post impression conversions. | |
| Post impression latent conversions | geo_post_impression_latent_conversions | met | The number of conversions that occurred more than 12 hours after, and as a result, of an impression. | |
| Post click latent conversions | geo_post_click_latent_conversions | met | The number of conversions that occurred more than 12 hours after, and as a result of, an ad click. | |
| Post impression impulse conversions | geo_post_impression_impulse_conversions | met | The number of conversions that occurred less than 12 hours after, and as a result, of an impression. | |
| Post click impulse conversions | geo_post_click_impulse_conversions | met | The number of conversions that occurred less than 12 hours after, and as a result of, an ad click. | |
| Conversion revenue | geo_conversion_revenue | met | (Also appears as Conversions Revenue). The total income recorded by sales-type conversion tags and counter-type conversion tags, in the account's set currency. When considering the entire path to conversion, the revenue from each conversion is shared equally between all sites in the path to conversion. When considering the single event immediately prior to the conversion, this is the sum of the values for all conversions. | |
| Impressions with dwell | geo_impressions_with_dwell | met | The total number of impressions for which users engaged with the ad for at least one second. | |
| Dwell average duration (sec) | geo_dwell_average_duration | met | The average time (in seconds) users spent engaging with an ad | |
| Dwell rate | geo_dwell_rate | met | The ratio between the number of impressions with dwell (one instance of dwell is counted for each impression), and the number of served impressions. It is calculated by Impressions with dwell / Impressions (Net). | |
| Ad average duration (sec) | geo_ad_average_duration | met | The average time the ad appeared in the browser (in seconds). | |
| Impressions with swipe | geo_impressions_with_swipe | met | The number of impressions with at least one swipe interaction. | |
| Total swipes | geo_total_swipes | met | The total number of times users performed swipe interactions on the ad. Sizmek can count multiple swipes for each impression. | |
| Swipe rate | geo_swipe_rate | met | The percentage of swipes out of served impressions. It is calculated by Total swipes / Impressions (Net). | |
| Interaction average duration (sec) | geo_interaction_average_duration | met | The average time the user's mouse moved over the ad (in seconds). This metric is collected for Flash ads and is thus available for historic purposes only. | |
| Total interactions | geo_total_interactions | met | The total number of user-initiated interactions. The number can include clicks, opening (expanding) a panel, video mute, video sound on, video pause, full screen video mode start/pause/end, and any Sizmek custom interactions defined in an ad. | |
| Interaction rate | geo_interaction_rate | met | The ratio of total interactions to served impressions, expressed as a percentage. It is calculated by Total interactions / Impressions (Net). | |
| Ad replayed | geo_ad_replayed | met | The number of times that the user replayed a sequence (video or animation) within an ad. (This number includes auto- and user-initiated replays.) | |
| Ad replayed rate | geo_ad_replayed_rate | met | The percentage of total full replays out of served impressions. This includes auto- and user-initiated replays. It is calculated by Ad replayed / Impressions (Net). | |
| Impressions with interaction | geo_impressions_with_interaction | met | The total number of impressions that had at least one user-initiated interaction. Examples include clicks, panel open, video mute/sound on/pause, full-screen video mode, start/pause/end, and custom interaction. | |
| User-initiated expansions | geo_user_initiated_expansions | met | For definition-heading Banner ads only, the total number of expansions as a result of the user's actions. | |
| User-initiated expansion rate | geo_user_initiated_expansion_rate | met | For definition-heading Banner ads only, the percentage of user-initiated expansions out of served impressions. Calculated by User-initiated expansion / Impressions (Net). | |
| Auto-initiated expansions | geo_auto_initiated_expansions | met | For definition-heading Banner ads only, the total number of expansions that occurred without user intervention. | |
| Auto-initiated expansion rate | geo_auto_initiated_expansion_rate | met | For definition-heading Banner ads only, the percentage of the total number of expansions that occurred without user intervention, out of served impressions. Calculated by Auto-initiated expansion / Impressions (Net). | |
| Expansion average duration (sec) | geo_expansion_average_duration | met | The average time (in seconds) a panel was expanded (user- and auto-initiated). | |
| Total expansions | geo_total_expansions | met | For definition-heading Banners only, the total number of panel expansions (both user-initiated and auto-initiated). | |
| Total expansion rate | geo_total_expansion_rate | met | The percentage of the total number of expansions that occurred without user intervention, out of the number of served impressions. Calculated by Total expansions / Impressions (Net). | |
| Impressions with any user initiated panel expansion | geo_impressions_with_any_user_initiated_panel_expansion | met | The number of impressions with at least one user-initiated panel expansion. | |
| Impressions with any user initiated panel expansion rate | geo_impressions_with_any_user_initiated_panel_expansion_rate | met | The percentage of impressions with at least one user-initiated panel expansion, out of the number of served impressions. Calculated by Impressions with any user initiated panel expansion / Impressions (Net). | |
| Impressions with a specific user initiated panel expansion | geo_impressions_with_specific_user_initiated_panel_expansion | met | The number of impressions counted for panel expansions that were initiated by the user. One impression is counted for each panel regardless of the number of expansions for that panel. For example, there are three panels - panel A was expanded once, B twice, and C three times. The number of impressions counted is three. | |
| Impressions with a specific user initiated panel expansion rate | geo_impressions_with_specific_user_initiated_panel_expansion_rate | met | For each custom interaction, the percentage of impressions in which this specific interaction was initiated by a user, out of served impressions. Calculated by Impressions with a specific user initiated panel expansion / Impressions (Net). | |
| Impressions with video start | geo_impressions_video_start | met | The number of impressions with at least one instance of a user starting to play video. This Unique metric can only be fired once per user, per session. | |
| Video started | geo_video_started | met | Identifies when the player renders the first video frame. | |
| Video started rate | geo_video_started_rate | met | The percentage of times the video started out of the number of served impressions with potential for video starting. Calculated by Video Started / Impressions (Net). | |
| Video paused | geo_video_paused | met | The number of times the pause button was clicked during video playback. | |
| Video paused rate | geo_video_paused_rate | met | The percentage of times that the user paused the video out of the number of times video started. Calculated by Video Paused / Video Started. | |
| Video 25% played | geo_video_25pct_played | met | The number of times the video played at least 25% of the video's duration. | |
| Video 25% played rate | geo_video_25pct_played_rate | met | The percentage of times the video played at least 25% of the video's duration out of the number of times the video started. Calculated by Video 25% played / Video started. | |
| Video 50% played | geo_video_50pct_played | met | The number of times the video played at least 50% of the video's duration. | |
| Video 50% played rate | geo_video_50pct_played_rate | met | The percentage of times the video played at least 50% of the video's duration out of the number of times the video started. Calculated by Video 50% played / Video started. | |
| Video 75% played | geo_video_75pct_played | met | The number of times the video played at least 75% of the video's duration. | |
| Video 75% played rate | geo_video_75pct_played_rate | met | The percentage of times the video played at least 75% of the video's duration out of the number of times the video started. Calculated by Video 75% played / Video started. | |
| Video fully played | geo_video_fully_played | met | The number of times the full duration of the video was played. | |
| Video fully played rate | geo_video_fully_played_rate | met | The percentage of times the video was fully played out of the number of times video started. Calculated by Video fully played / Video started. | |
| Video muted | geo_video_muted | met | The number of times that the user muted the audio in the video. | |
| Video muted rate | geo_video_muted_rate | met | The percentage of times that the user muted the audio in the video, out of the videos that started. Calculated by Video muted / Video started. | |
| Video played with sound | geo_video_played_with_sound | met | The number of times that the user turned the sound on in the ad. | |
| Video played with sound rate | geo_video_played_with_sound_rate | met | The percentage of times sound was turned on in the ad, out of videos started. Calculated by Video played with sound / Video started. | |
| Video average duration (sec) | geo_video_average_duration | met | The average duration the video played, including user and auto-initiated videos (in seconds). | |
| Video skipped | geo_video_skipped | met | The number of times the viewer skipped the ad when the video played. For each impression, Sizmek counts only one video skip event. | |
| Video skipped rate | geo_video_skipped_rate | met | The percentage of videos skipped out of the number of times that videos started. Calculated by Video skipped / Video started. | |
| Video non-skipped | geo_video_non_skipped | met | The number of times the viewer did not skip the ad when the video played. For each impression, the platform counts only one video skip event. | |
| Video non-skipped rate | geo_video_non_skipped_rate | met | The percentage of videos that were not skipped out of the total number of videos started. Calculated by Video non-skipped / Video started. | |
| Video engage view | geo_video_engaged_view | met | The number of times the video played for at least 30 seconds. If the video length is 30 seconds or less, this metric equals the number of times that the video played to completion. | |
| Video engaged view rate | geo_video_engaged_view_rate | met | The percentage of engaged views out of the number of times that the video started. Calculated by Video engaged view / Video started. | |
| Video replayed | geo_video_replayed | met | The number of times the replay button was clicked during video playback. | |
| Video replayed rate | geo_video_replayed_rate | met | The percentage of times the replay button was clicked out of the number of times the video started. Calculated by Video replayed / Video started. | |
| Video full screen started | geo_video_fullscreen_started | met | The number of times full-screen video playback was started. | |
| Video full screen started rate | geo_video_fullscreen_started_rate | met | The percentage of times the full-screen video started out of the number of served impressions with potential for video starting. Calculated by Video full screen started / Impressions with video start. | |
| Video full screen ended | geo_video_fullscreen_ended | met | The number of times full-screen video was closed. | |
| Video full screen ended rate | geo_video_fullscreen_ended_rate | met | The number of times the video played for its complete duration. Calculated by Video fullscreen ended / Impressions video starts. | |
| Video full screen muted | geo_video_fullscreen_muted | met | The number of times audio was muted during full-screen video playback. | |
| Video full screen muted rate | geo_video_fullscreen_muted_rate | met | The percentage of times the audio was muted during full-screen video playback, out of the number of times full-screen video playback was started. Calculated by Video fullscreen muted / Video fullscreen started. | |
| Video full screen paused | geo_video_fullscreen_paused | met | The number of times the pause button was clicked during full-screen video playback. | |
| Video full screen paused rate | geo_video_fullscreen_paused_rate | met | The percentage of times the pause button was clicked during full-screen video playback, out of the number of times full-screen video playback was started. Calculated by Video fullscreen paused / Video fullscreen started. | |
| Video full screen asset duration value | geo_video_fullscreen_asset_duration_value | met | The duration of the video asset used for full-screen playback (in seconds). | |
| Average video percentage complete | geo_average_video_percentage_complete | met | The average percentage of video viewed continuously at normal speed. Each section of video can only be considered once in the calculation. If a rewind event occurs while a video is playing, this metric represents the total amount of unduplicated video viewed at normal speed. | |
| Average video time complete (sec) | geo_average_video_time_complete | met | The average duration of video viewed continuously at normal speed. Each section of video can only be considered once in the calculation. If a rewind event occurs while a video is playing, this metric represents the total amount of unduplicated video viewed at normal speed. | |
| Video unmuted | geo_video_unmuted | met | The number of times that the user unmuted the audio in the video. | |
| Video unmute rate | geo_video_unmute_rate | met | The percentage of times that the user unmuted the audio in the video, out of the videos that started. Calculated by Video Unmuted / Video started. | |
| Video asset duration counter | geo_video_asset_duration_counter | met | The number of the video assets used for playback. For example, a user views a video asset for 30 seconds, pauses, and after few seconds, resumes and watches another 5 seconds of the video. In this case, the video asset duration counter will be two. | |
| Video asset duration value | geo_video_asset_duration_value | met | The duration of the video asset used for full-screen playback (in seconds). For example, a video asset is 100 seconds long. A user views 30 seconds of the video, pauses, and after few seconds, resumes and watches another 5 seconds of the video. In this case, the video asset duration value will be 35 seconds. | |
| Impressions with a specific video asset | geo_impressions_with_a_specific_video_asset | met | The number of impressions with a specific video asset that started to play. One impression is counted for each specific video asset, regardless of the number of times the asset was started. For example, there are two different video assets in the ad; video asset A started once and video asset B started twice. The platform will record two impressions: one impression for video asset A and one impression for video asset B. | |
| Total viewable impressions (IAB) | geo_total_viewable_impressions_iab | met | The number of viewable impressions measured based on IAB viewability thresholds. | |
| Ad start | geo_ad_start | met | The number of times the user's environment (browser/player) loaded the ad, with a maximum of one ad start per impression. | |
| Ad start rate | geo_ad_start_rate | met | The percentage of impressions, out of the total number of served impressions, that successfully loaded. Calculated by Ad start / Impressions (Net). | |
| Total recordable impressions | geo_total_recordable_impressions | met | The number of impressions successfully recorded for viewability evaluation purposes according to the MRC Guidelines. | |
| Recordable impressions rate | geo_recordable_impressions_rate | met | The percentage of impressions, out of the total number of served impressions, which were successfully recorded for viewability evaluation purposes. Calculated by Total recordable impressions / Impressions (Net). | |
| Non-recordable impressions | geo_non_recordable_impressions | met | The number of impressions not successfully recorded for viewability evaluation purposes. | |
| Non-recordable impressions rate | geo_non_recordable_impressions_rate | met | The percentage of impressions not successfully recorded for viewability evaluation purposes, out of served impressions. Calculated by Non-recordable impressions / Impressions (Net). | |
| Total viewable impressions (account) | geo_total_viewable_impressions_account | met | The number of viewable impressions, based on the agency's viewability thresholds. | |
| Total viewable impressions (advertiser) | geo_total_viewable_impressions_advertiser | met | The number of viewable impressions based on the advertiser's viewability thresholds. | |
| Viewable impressions rate (IAB) | geo_viewable_impressions_rate_iab | met | The percentage of viewable impressions based on the IAB viewability thresholds, out of recordable impressions. Calculated by Total viewable impressions (IAB) / Total recordable impressions. | |
| Viewable impressions rate (account) | geo_viewable_impressions_rate_account | met | The percentage of viewable impressions based on the agency's viewability thresholds, out of recordable impressions. Calculated by Total viewable impressions (Account) / Total recordable impressions. | |
| Viewable impressions rate (advertiser) | geo_viewable_impressions_rate_advertiser | met | The percentage of viewable impressions based on the advertiser's viewability thresholds, out of recordable impressions. Calculated by Total viewable impressions (Advertiser) / Total recordable impressions. | |
| Average viewability duration (account) | geo_average_viewability_duration_account | met | The average amount of time (in seconds) that the ad was viewable based on the agency's viewability thresholds. | |
| Average viewability duration (advertiser) | geo_average_viewability_duration_advertiser | met | The average amount of time (in seconds) the ad was viewable based on the advertiser's viewability thresholds. | |
| Average viewable screen share | geo_average_viewable_screen_share | met | The average percentage of the browser window that was occupied by the ad while the ad was viewable. | |
| Average viewable surface area | geo_average_viewable_surface_area | met | The average percentage of the ad surface area that was viewable. | |
| Non-viewable impressions (IAB) | geo_non_viewable_impressions_iab | met | The number of impressions that were not viewable based on IAB viewability thresholds. | |
| Non-viewable impressions rate (IAB) | geo_non_viewable_impressions_rate_iab | met | The percentage of impressions that was not viewable based on IAB viewability thresholds, out of recordable impressions. Calculated by Non-viewable impressions (IAB) / Total recordable impressions. | |
| Viewable percentage (total served) | geo_viewable_percentage_total_served | met | The percentage of viewable impressions, based on IAB viewability thresholds, out of the Impressions (Net). Calculated by Total viewable impressions (IAB) / Impressions (Net). | |
| Video 25% viewable | geo_video_25pct_viewable | met | The number of times that the video was viewable and played continuously for 0-25% of the video's duration. | |
| Video 25% viewable rate | geo_video_25pct_viewable_rate | met | The percentage of times that the video played at least 0-25% of its duration out of the number of times that the video was viewable. Calculated by Video 25% viewable / Total viewable impressions (IAB). | |
| Video 50% viewable | geo_video_50pct_viewable | met | The number of times that the video was viewable and played continuously for 0-50% of the video's duration. | |
| Video 50% viewable rate | geo_video_50pct_viewable_rate | met | The percentage of times that the video played at least 0-50% of its duration out of the number of times that the video was viewable. Calculated by Video 50% viewable / Total viewable impressions (IAB). | |
| Video 75% viewable | geo_video_75pct_viewable | met | The number of times that the video was viewable and played continuously for 0-75% of the video's duration. | |
| Video 75% viewable rate | geo_video_75pct_viewable_rate | met | The percentage of times that the video played at least 0-75% of its duration out of the number of times that the video was viewable. Calculated by Video 75% viewable / Total viewable impressions (IAB). | |
| Video fully viewable | geo_video_fully_viewable | met | The number of times that the video was viewable and played to completion. | |
| Video fully viewable rate | geo_video_fully_viewable_rate | met | The percentage of times that the video played to completion out of the number of times that the video was viewable. Calculated by Video fully viewable / Total viewable impressions (IAB). | |
| Recordable impressions account | geo_recordable_impressions_account | met | The number of impressions successfully recorded for viewability evaluation purposes, based on the account's viewability threshold. | |
| Recordable impressions advertiser | geo_recordable_impressions_advertiser | met | The number of impressions successfully recorded for viewability evaluation purposes, based on the advertiser's viewability threshold. | |
| VCTR | geo_vctr | met | The click-through rate for viewable impressions. Calculated by Clicks (Net) / Total viewable impressions (IAB). | |
| Time | Year | device_year | dim | |
| Year of week (Sun-Sat) | device_year_of_week | dim | ||
| Year of week (Mon-Sun) | device_year_of_week_iso | dim | ||
| Year & month | device_year_month | dim | ||
| Month | device_month | dim | ||
| Year & week (Sun-Sat) | device_year_week | dim | ||
| Year & week (Mon-Sun) | device_year_week_iso | dim | ||
| Week (Sun-Sat) | device_week | dim | ||
| Week (Mon-Sun) | device_week_iso | dim | ||
| Day of month | device_day_of_month | dim | ||
| Day of week (Sun-Sat) | device_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | device_day_of_week_name_iso | dim | ||
| Date | device_date | dim | ||
| Datetime | device_atom | dim | ||
| Account | Account ID | device_account_id | dim | The unique ID that the platform assigned to the account when it was created. |
| Account name | device_account_name | dim | The name of the account in Sizmek. | |
| Office name | device_office_name | dim | Sizmek office that manages the account | |
| Market name | device_market_name | dim | Geographical market for the account. | |
| Account currency | device_account_currency | dim | The currency defined for the account in Sizmek. | |
| Advertiser | Advertiser ID | device_advertiser_id | dim | The ID of the advertiser in Sizmek. |
| Advertiser name | device_advertiser_name | dim | The name of the advertiser in Sizmek. | |
| Vertical name | device_vertical_name | dim | The name that describes the advertiser's related industry. | |
| Campaign | Campaign ID | device_campaign_id | dim | The unique ID that the platform assigned to the campaign when it was created. |
| Campaign name | device_campaign_name | dim | The name of the campaign defined during setup. | |
| Campaign start date | device_campaign_start_date | dim | The date on which the campaign is or was expected to start, as defined in the system during campaign setup. This can be different than the date on which Sizmek began serving the campaign's ads. Appears as Display Campaign Start Date in the Aggregated Report Builder.. | |
| Campaign start datetime | device_campaign_start_datetime | dim | The datetime on which the campaign is or was expected to start, as defined in the system during campaign setup. This can be different than the datetime on which Sizmek began serving the campaign's ads. Appears as Display Campaign Start Date in the Aggregated Report Builder.. | |
| Campaign end date | device_campaign_end_date | dim | The date on which the campaign is or was expected to end, as defined in the system during campaign setup. This can be different than the date on which Sizmek stopped serving the campaign's ads. Appears as Display Campaign End Date in the Aggregated Report Builder. | |
| Campaign end datetime | device_campaign_end_datetime | dim | The datetime on which the campaign is or was expected to end, as defined in the system during campaign setup. This can be different than the date on which Sizmek stopped serving the campaign's ads. Appears as Display Campaign End Date in the Aggregated Report Builder. | |
| Ad | Ad ID | device_ad_id | dim | The unique ID that the system assigned to the ad when it was created. |
| Ad name | device_ad_name | dim | The name of the ad. | |
| Ad format name | device_ad_format_name | dim | The ad format name, for example, Expandable Banner. | |
| Ad duration | device_ad_duration | dim | The length of time a video will run in seconds. If a video is not defined, the duration is set to 15 seconds. | |
| Size in KB | device_size_in_kb | dim | The ad size used for billing. The ad size is calculated according to the largest asset in the ad. | |
| Is DCO | device_is_dco | dim | A yes/no field that indicates whether the ad unit has DCO capability. | |
| Brand | Brand ID | device_brand_id | dim | The unique ID that the platform assigned to the brand when it was created. |
| Brand name | device_brand_name | dim | Name of brand associated with an advertiser, as defined during setup. | |
| Device | Device brand name | device_device_brand_name | dim | The users' mobile device brand, for example Apple, Samsung, or LG. |
| OS name | device_os_name | dim | The users' mobile device operating system, for example iOS, Android, or Windows. | |
| Device model name | device_device_model_name | dim | The users' mobile device model, for example Apple iPhone5, Samsung Galaxy S4, or LG G2. | |
| Environment | device_environment | dim | The type of mobile environment (browser or In-app) where the event occurred. | |
| Device type name | device_device_type_name | dim | The type of the device where the event occurred, for example tablet, smartphone, PC, or Mac. | |
| Browser | Browser ID | device_browser_id | dim | The ID of the browser in Sizmek. |
| Browser Name | device_browser_name | dim | The name of the browser in which the ad appeared. | |
| Browser version | device_browser_version | dim | The version of the browser in which the ad appeared. | |
| Site | Site ID | device_site_id | dim | The unique ID that the platform assigned to the site when it was created. Appears as Display Site ID in the ARB. |
| Site name | device_site_name | dim | The name of the site as defined in the platform during site setup. Appears as Display Site Name in the ARB. | |
| Traffic sourcing | device_traffic_sourcing | dim | An indication of how media was sourced by a each Site (purchased, acquired or unknown). | |
| Package/Placement | Package ID | device_package_id | dim | The ID of the package. A package is a group of placements that share serving start and end dates, booked impressions, and cost details. |
| Package name | device_package_name | dim | The name of the package. A package is a group of placements that share serving start and end dates, booked impressions, and cost details. If no package exists, the field will be blank. | |
| Package start date | device_package_start_date | dim | Start date as defined for the package. | |
| Package start datetime | device_package_start_datetime | dim | Start datetime as defined for the package. | |
| Package actual start date | device_package_actual_start_date | dim | The actual start date of the first placement in the package to start serving. | |
| Package actual start datetime | device_package_actual_start_datetime | dim | The actual start datetime of the first placement in the package to start serving. | |
| Package end date | device_package_end_date | dim | End date as defined for the package. | |
| Package end datetime | device_package_end_datetime | dim | End datetime as defined for the package. | |
| Package name/ Placement ID | device_package_name_placement_id | dim | For placements belonging to a package, the Package Name appears. For placements that are not part of a package, the Placement ID appears. You can use this field to analyse delivery and engagement data for both placements and packages at the same level. | |
| Is dummy package | device_is_dummy_package | dim | A yes/no column to indicate if the package is a 'dummy' package (serving settings defined for a placement, individual placement that is not part of the package) or 'real' package (placements grouped into package, serving settings defined for a package). | |
| Placement ID | device_placement_id | dim | The unique ID that the platform assigned to the placement when it was created. | |
| Placement name | device_placement_name | dim | The placement's meaningful name that helps identify details such as location, content, rotation, and targeting. | |
| Placement start date | device_placement_start_date | dim | The placement's start date as defined in the platform during placement setup. | |
| Placement start datetime | device_placement_start_datetime | dim | The placement's start datetime as defined in the platform during placement setup. | |
| Placement end date | device_placement_end_date | dim | The placement's expected end date as defined in the platform. | |
| Placement end datetime | device_placement_end_datetime | dim | The placement's expected end datetime as defined in the platform. | |
| Placement actual start date | device_placement_actual_start_date | dim | The date on which the placement went live. This can be different than the placement's start date as defined in the system. | |
| Placement actual start datetime | device_placement_actual_start_datetime | dim | The datetime on which the placement went live. This can be different than the placement's start date as defined in the system. | |
| Placement type | device_placement_type | dim | The type of creative that Sizmek serves to the placement, for example Riche Banner, In-banner, Out-of-Banner, Tracking Only, and In-Stream. | |
| Placement dimensions | device_placement_dimensions | dim | The size of the placement, as defined in the Placement Settings in Sizmek Advertising Suite. | |
| Section ID | device_section_id | dim | The ID of the section in the site to where the placement's ads are served. You can update the site section even after the placement is published. | |
| Section name | device_section_name | dim | The name of the section in the site to where the placement's ads are served. You can update the site section even after the placement is published. | |
| Cost model | device_cost_model | dim | The cost type used for the serving period as defined in the placements settings (CPM, CPC, CPA, CPE, CPV, CPCV, Time Based, Zero Cost, Flat Fee). | |
| Cost per unit | device_cost_per_unit | dim | The total fixed costs and the total variable costs divided by the total number of units produced. | |
| Special trafficking instructions | device_special_trafficking_instructions | dim | Placement setting tab used for placements that were created through Prisma's integration with the Sizmek API. You can sign the placement, and include any important information, such as creation date. | |
| Impressions (net) | device_impressions_net | met | (Display and Video) Total number of impressions that were not identified as GIVT. For more information, see Filtration System. For campaigns with Advanced Verification, users can see the Net portion of the traffic divided into Valid and SIVT. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating Net Impressions. | |
| Clicks (net) | device_clicks_net | met | The total number of clicks tracked from all ads, excluding Default Interactions from Tracked Ads of a Rich Media creative). | |
| CTR | device_ctr | met | Click-through rate. The percentage of clicks out of the number of served impressions. It is calculated by Clicks (Net) / Impressions (Net). | |
| Default impressions | device_default_impressions | met | The total number of impressions for which Sizmek served the default image instead of the ad due to a technical issue. | |
| Default clicks | device_default_clicks | met | The total number of clicks that occurred when the Sizmek platform served the default image for the ad (a default impression), excluding any clicks that resulted from Default Tracked Ads. | |
| Hard stop impressions | device_hard_stop_impressions | met | An impressions/date limit set for the placement. After this limit is reached, Sizmek serves the default image to all impressions instead of the ad. | |
| Ad request | device_ad_request | met | This delivery metric counts requested impressions from the publishers. Because IAB released a standard for mobile that counts served impressions only when the ad is loaded into the browser, this metric is especially beneficial for mobile impressions since it aligns the requested counter and the served counter. (For non-mobile impressions, these counts are identical.) | |
| Impressions (gross) | device_impressions_gross | met | (Display and Video) Total number of impressions. For campaigns with Basic Verification, this number is equal to the sum of Net and GIVT impressions. For campaigns with Advanced Verification, this number is equal to the sum of Valid, GIVT, and SIVT impressions (including rich media, standard, and default impressions). For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating Gross Impressions. | |
| Clicks (gross) | device_clicks_gross | met | (Display and Video) Total number of clicks. For campaigns with Basic Verification, this number is equal to the sum of Net and GIVT clicks. For campaigns with Advanced Verification, this number is equal to the sum of Valid, GIVT, and SIVT clicks. | |
| Impressions (total net) | device_impressions_total_net | met | (Display and Video) Total number of impressions excluding those classified as GIVT and SIVT. For more information, see Filtration System. For campaigns with Advanced Verification, users can see the Net portion of the traffic divided into Valid and SIVT. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating Net Impressions. | |
| Clicks (total net) | device_clicks_total_net | met | The number of clicks on the ad, excluding clicks classified as GIVT and SIVT. | |
| Default tracked ad | device_default_tracked_ad | met | The total number of times that the default ad was served. | |
| Default interactions from tracked ad | device_default_interactions_from_tracked_ad | met | The total number of clicks that occurred on Default Tracked Ads. | |
| Billing impressions | device_billing_impressions | met | Total number of impressions that were not identified as GIVT. This metric includes impressions counted as Hard-Stop Impressions, Default Impressions, and Default Tracked Ads. | |
| GIVT impressions | device_givt_impressions | met | The number of impressions that have been classified as General Invalid Traffic (GIVT) according to MRC guidelines. | |
| GIVT clicks | device_givt_clicks | met | The number of clicks that have been classified as General Invalid Traffic (GIVT) according to MRC guidelines. | |
| Unknown IVT impressions | device_unknown_ivt_impressions | met | The number of impressions for which it was impossible to determine a valid or GIVT status according to MRC guidelines. | |
| Total conversions | device_total_conversions | met | All conversions that occurred as a result of an ad impression or an ad click. | |
| Total conversions rate | device_total_conversions_rate | met | The percentage of conversions out of served impressions. Calculated by Total conversions / Impressions (Net). | |
| Click to Conversion Rate | device_click_to_conversion_rate | met | The percentage of conversions out of the ad's Total Clicks. Calculated by Total conversions / Clicks (Net). | |
| Post click conversions | device_post_click_conversions | met | The number of conversions that occurred due to an impression, after clicking the ad. | |
| Post click conversion rate | device_post_click_conversion_rate | met | The average number of served impressions for each post-click conversion. Calculated by Impressions (Net) / Post click conversions. | |
| Post impression conversions | device_post_impression_conversions | met | The number of conversions that occurred due to an impression, without clicking the ad. | |
| Post impression conversion rate | device_post_impression_conversion_rate | met | The average number of served impressions for each post-impression conversion. Calculated by Impressions (Net) / Post impression conversions. | |
| Post impression latent conversions | device_post_impression_latent_conversions | met | The number of conversions that occurred more than 12 hours after, and as a result, of an impression. | |
| Post click latent conversions | device_post_click_latent_conversions | met | The number of conversions that occurred more than 12 hours after, and as a result of, an ad click. | |
| Post impression impulse conversions | device_post_impression_impulse_conversions | met | The number of conversions that occurred less than 12 hours after, and as a result, of an impression. | |
| Post click impulse conversions | device_post_click_impulse_conversions | met | The number of conversions that occurred less than 12 hours after, and as a result of, an ad click. | |
| Conversion revenue | device_conversion_revenue | met | (Also appears as Conversions Revenue). The total income recorded by sales-type conversion tags and counter-type conversion tags, in the account's set currency. When considering the entire path to conversion, the revenue from each conversion is shared equally between all sites in the path to conversion. When considering the single event immediately prior to the conversion, this is the sum of the values for all conversions. | |
| Impressions with dwell | device_impressions_with_dwell | met | The total number of impressions for which users engaged with the ad for at least one second. | |
| Dwell average duration (sec) | device_dwell_average_duration | met | The average time (in seconds) users spent engaging with an ad. | |
| Dwell rate | device_dwell_rate | met | The ratio between the number of impressions with dwell (one instance of dwell is counted for each impression), and the number of served impressions. It is calculated by Impressions with dwell / Impressions (Net). | |
| Ad average duration (sec) | device_ad_average_duration | met | The average time the ad appeared in the browser (in seconds). | |
| Impressions with swipe | device_impressions_with_swipe | met | The number of impressions with at least one swipe interaction. | |
| Total swipes | device_total_swipes | met | The total number of times users performed swipe interactions on the ad. Sizmek can count multiple swipes for each impression. | |
| Swipe rate | device_swipe_rate | met | The percentage of swipes out of served impressions. It is calculated by Total swipes / Impressions (Net). | |
| Interaction average duration (sec) | device_interaction_average_duration | met | The average time the user's mouse moved over the ad (in seconds). This metric is collected for Flash ads and is thus available for historic purposes only. | |
| Total interactions | device_total_interactions | met | The total number of user-initiated interactions. The number can include clicks, opening (expanding) a panel, video mute, video sound on, video pause, full screen video mode start/pause/end, and any Sizmek custom interactions defined in an ad. | |
| Interaction rate | device_interaction_rate | met | The ratio of total interactions to served impressions, expressed as a percentage. It is calculated by Total interactions / Impressions (Net). | |
| Ad replayed | device_ad_replayed | met | The number of times that the user replayed a sequence (video or animation) within an ad. (This number includes auto- and user-initiated replays.) | |
| Ad replayed rate | device_ad_replayed_rate | met | The percentage of total full replays out of served impressions. This includes auto- and user-initiated replays. It is calculated by Ad replayed / Impressions (Net). | |
| Impressions with interaction | device_impressions_with_interaction | met | The total number of impressions that had at least one user-initiated interaction. Examples include clicks, panel open, video mute/sound on/pause, full-screen video mode, start/pause/end, and custom interaction. | |
| User-initiated expansions | device_user_initiated_expansions | met | For definition-heading Banner ads only, the total number of expansions as a result of the user's actions. | |
| User-initiated expansion rate | device_user_initiated_expansion_rate | met | For definition-heading Banner ads only, the percentage of user-initiated expansions out of served impressions. Calculated by User-initiated expansion / Impressions (Net). | |
| Auto-initiated expansions | device_auto_initiated_expansions | met | For definition-heading Banner ads only, the total number of expansions that occurred without user intervention. | |
| Auto-initiated expansion rate | device_auto_initiated_expansion_rate | met | For definition-heading Banner ads only, the percentage of the total number of expansions that occurred without user intervention, out of served impressions. Calculated by Auto-initiated expansion / Impressions (Net). | |
| Expansion average duration (sec) | device_expansion_average_duration | met | The average time (in seconds) a panel was expanded (user- and auto-initiated). | |
| Total expansions | device_total_expansions | met | For definition-heading Banners only, the total number of panel expansions (both user-initiated and auto-initiated). | |
| Total expansion rate | device_total_expansion_rate | met | The percentage of the total number of expansions that occurred without user intervention, out of the number of served impressions. Calculated by Total expansions / Impressions (Net). | |
| Impressions with any user initiated panel expansion | device_impressions_with_any_user_initiated_panel_expansion | met | The number of impressions with at least one user-initiated panel expansion. | |
| Impressions with any user initiated panel expansion rate | device_impressions_with_any_user_initiated_panel_expansion_rate | met | The percentage of impressions with at least one user-initiated panel expansion, out of the number of served impressions. Calculated by Impressions with any user initiated panel expansion / Impressions (Net). | |
| Impressions with a specific user initiated panel expansion | device_impressions_with_specific_user_initiated_panel_expansion | met | The number of impressions counted for panel expansions that were initiated by the user. One impression is counted for each panel regardless of the number of expansions for that panel. For example, there are three panels - panel A was expanded once, B twice, and C three times. The number of impressions counted is three. | |
| Impressions with a specific user initiated panel expansion rate | device_impressions_with_specific_user_initiated_panel_expansion_rate | met | For each custom interaction, the percentage of impressions in which this specific interaction was initiated by a user, out of served impressions. Calculated by Impressions with a specific user initiated panel expansion / Impressions (Net). | |
| Impressions with video start | device_impressions_video_start | met | The number of impressions with at least one instance of a user starting to play video. This Unique metric can only be fired once per user, per session. | |
| Video started | device_video_started | met | Identifies when the player renders the first video frame. | |
| Video started rate | device_video_started_rate | met | The percentage of times the video started out of the number of served impressions with potential for video starting. Calculated by Video Started / Impressions (Net). | |
| Video paused | device_video_paused | met | The number of times the pause button was clicked during video playback. | |
| Video paused rate | device_video_paused_rate | met | The percentage of times that the user paused the video out of the number of times video started. Calculated by Video Paused / Video Started. | |
| Video 25% played | device_video_25pct_played | met | The number of times the video played at least 25% of the video's duration. | |
| Video 25% played rate | device_video_25pct_played_rate | met | The percentage of times the video played at least 25% of the video's duration out of the number of times the video started. Calculated by Video 25% played / Video started. | |
| Video 50% played | device_video_50pct_played | met | The number of times the video played at least 50% of the video's duration. | |
| Video 50% played rate | device_video_50pct_played_rate | met | The percentage of times the video played at least 50% of the video's duration out of the number of times the video started. Calculated by Video 50% played / Video started. | |
| Video 75% played | device_video_75pct_played | met | The number of times the video played at least 75% of the video's duration. | |
| Video 75% played rate | device_video_75pct_played_rate | met | The percentage of times the video played at least 75% of the video's duration out of the number of times the video started. Calculated by Video 75% played / Video started. | |
| Video fully played | device_video_fully_played | met | The number of times the full duration of the video was played. | |
| Video fully played rate | device_video_fully_played_rate | met | The percentage of times the video was fully played out of the number of times video started. Calculated by Video fully played / Video started. | |
| Video muted | device_video_muted | met | The number of times that the user muted the audio in the video. | |
| Video muted rate | device_video_muted_rate | met | The percentage of times that the user muted the audio in the video, out of the videos that started. Calculated by Video muted / Video started. | |
| Video played with sound | device_video_played_with_sound | met | The number of times that the user turned the sound on in the ad. | |
| Video played with sound rate | device_video_played_with_sound_rate | met | The percentage of times sound was turned on in the ad, out of videos started. Calculated by Video played with sound / Video started. | |
| Video average duration (sec) | device_video_average_duration | met | The average duration the video played, including user and auto-initiated videos (in seconds). | |
| Video skipped | device_video_skipped | met | The number of times the viewer skipped the ad when the video played. For each impression, Sizmek counts only one video skip event. | |
| Video skipped rate | device_video_skipped_rate | met | The percentage of videos skipped out of the number of times that videos started. Calculated by Video skipped / Video started. | |
| Video non-skipped | device_video_non_skipped | met | The number of times the viewer did not skip the ad when the video played. For each impression, the platform counts only one video skip event. | |
| Video non-skipped rate | device_video_non_skipped_rate | met | The percentage of videos that were not skipped out of the total number of videos started. Calculated by Video non-skipped / Video started. | |
| Video engage view | device_video_engaged_view | met | The number of times the video played for at least 30 seconds. If the video length is 30 seconds or less, this metric equals the number of times that the video played to completion. | |
| Video engaged view rate | device_video_engaged_view_rate | met | The percentage of engaged views out of the number of times that the video started. Calculated by Video engaged view / Video started. | |
| Video replayed | device_video_replayed | met | The number of times the replay button was clicked during video playback. | |
| Video replayed rate | device_video_replayed_rate | met | The percentage of times the replay button was clicked out of the number of times the video started. Calculated by Video replayed / Video started. | |
| Video full screen started | device_video_fullscreen_started | met | The number of times full-screen video playback was started. | |
| Video full screen started rate | device_video_fullscreen_started_rate | met | The percentage of times the full-screen video started out of the number of served impressions with potential for video starting. Calculated by Video full screen started / Impressions with video start. | |
| Video full screen ended | device_video_fullscreen_ended | met | The number of times full-screen video was closed. | |
| Video full screen ended rate | device_video_fullscreen_ended_rate | met | The number of times the video played for its complete duration. Calculated by Video fullscreen ended / Impressions video starts. | |
| Video full screen muted | device_video_fullscreen_muted | met | The number of times audio was muted during full-screen video playback. | |
| Video full screen muted rate | device_video_fullscreen_muted_rate | met | The percentage of times the audio was muted during full-screen video playback, out of the number of times full-screen video playback was started. Calculated by Video fullscreen muted / Video fullscreen started. | |
| Video full screen paused | device_video_fullscreen_paused | met | The number of times the pause button was clicked during full-screen video playback. | |
| Video full screen paused rate | device_video_fullscreen_paused_rate | met | The percentage of times the pause button was clicked during full-screen video playback, out of the number of times full-screen video playback was started. Calculated by Video fullscreen paused / Video fullscreen started. | |
| Video full screen asset duration value | device_video_fullscreen_asset_duration_value | met | The duration of the video asset used for full-screen playback (in seconds). | |
| Average video percentage complete | device_average_video_percentage_complete | met | The average percentage of video viewed continuously at normal speed. Each section of video can only be considered once in the calculation. If a rewind event occurs while a video is playing, this metric represents the total amount of unduplicated video viewed at normal speed. | |
| Average video time complete (sec) | device_average_video_time_complete | met | The average duration of video viewed continuously at normal speed. Each section of video can only be considered once in the calculation. If a rewind event occurs while a video is playing, this metric represents the total amount of unduplicated video viewed at normal speed. | |
| Video unmuted | device_video_unmuted | met | The number of times that the user unmuted the audio in the video. | |
| Video unmute rate | device_video_unmute_rate | met | The percentage of times that the user unmuted the audio in the video, out of the videos that started. Calculated by Video Unmuted / Video started. | |
| Video asset duration counter | device_video_asset_duration_counter | met | The number of the video assets used for playback. For example, a user views a video asset for 30 seconds, pauses, and after few seconds, resumes and watches another 5 seconds of the video. In this case, the video asset duration counter will be two. | |
| Video asset duration value | device_video_asset_duration_value | met | The duration of the video asset used for full-screen playback (in seconds). For example, a video asset is 100 seconds long. A user views 30 seconds of the video, pauses, and after few seconds, resumes and watches another 5 seconds of the video. In this case, the video asset duration value will be 35 seconds. | |
| Impressions with a specific video asset | device_impressions_with_a_specific_video_asset | met | The number of impressions with a specific video asset that started to play. One impression is counted for each specific video asset, regardless of the number of times the asset was started. For example, there are two different video assets in the ad; video asset A started once and video asset B started twice. The platform will record two impressions: one impression for video asset A and one impression for video asset B. | |
| Total viewable impressions (IAB) | device_total_viewable_impressions_iab | met | The number of viewable impressions measured based on IAB viewability thresholds. | |
| Ad start | device_ad_start | met | The number of times the user's environment (browser/player) loaded the ad, with a maximum of one ad start per impression. | |
| Ad start rate | device_ad_start_rate | met | The percentage of impressions, out of the total number of served impressions, that successfully loaded. Calculated by Ad start / Impressions (Net). | |
| Total recordable impressions | device_total_recordable_impressions | met | The number of impressions successfully recorded for viewability evaluation purposes according to the MRC Guidelines. | |
| Recordable impressions rate | device_recordable_impressions_rate | met | The percentage of impressions, out of the total number of served impressions, which were successfully recorded for viewability evaluation purposes. Calculated by Total recordable impressions / Impressions (Net). | |
| Non-recordable impressions | device_non_recordable_impressions | met | The number of impressions not successfully recorded for viewability evaluation purposes. | |
| Non-recordable impressions rate | device_non_recordable_impressions_rate | met | The percentage of impressions not successfully recorded for viewability evaluation purposes, out of served impressions. Calculated by Non-recordable impressions / Impressions (Net). | |
| Total viewable impressions (account) | device_total_viewable_impressions_account | met | The number of viewable impressions, based on the agency's viewability thresholds. | |
| Total viewable impressions (advertiser) | device_total_viewable_impressions_advertiser | met | The number of viewable impressions based on the advertiser's viewability thresholds. | |
| Viewable impressions rate (IAB) | device_viewable_impressions_rate_iab | met | The percentage of viewable impressions based on the IAB viewability thresholds, out of recordable impressions. Calculated by Total viewable impressions (IAB) / Total recordable impressions. | |
| Viewable impressions rate (account) | device_viewable_impressions_rate_account | met | The percentage of viewable impressions based on the agency's viewability thresholds, out of recordable impressions. Calculated by Total viewable impressions (Account) / Total recordable impressions. | |
| Viewable impressions rate (advertiser) | device_viewable_impressions_rate_advertiser | met | The percentage of viewable impressions based on the advertiser's viewability thresholds, out of recordable impressions. Calculated by Total viewable impressions (Advertiser) / Total recordable impressions. | |
| Average viewability duration (account) | device_average_viewability_duration_account | met | The average amount of time (in seconds) that the ad was viewable based on the agency's viewability thresholds. | |
| Average viewability duration (advertiser) | device_average_viewability_duration_advertiser | met | The average amount of time (in seconds) the ad was viewable based on the advertiser's viewability thresholds. | |
| Average viewable screen share | device_average_viewable_screen_share | met | The average percentage of the browser window that was occupied by the ad while the ad was viewable. | |
| Average viewable surface area | device_average_viewable_surface_area | met | The average percentage of the ad surface area that was viewable. | |
| Non-viewable impressions (IAB) | device_non_viewable_impressions_iab | met | The number of impressions that were not viewable based on IAB viewability thresholds. | |
| Non-viewable impressions rate (IAB) | device_non_viewable_impressions_rate_iab | met | The percentage of impressions that was not viewable based on IAB viewability thresholds, out of recordable impressions. Calculated by Non-viewable impressions (IAB) / Total recordable impressions. | |
| Viewable percentage (total served) | device_viewable_percentage_total_served | met | The percentage of viewable impressions, based on IAB viewability thresholds, out of the Impressions (Net). Calculated by Total viewable impressions (IAB) / Impressions (Net). | |
| Video 25% viewable | device_video_25pct_viewable | met | The number of times that the video was viewable and played continuously for 0-25% of the video's duration. | |
| Video 25% viewable rate | device_video_25pct_viewable_rate | met | The percentage of times that the video played at least 0-25% of its duration out of the number of times that the video was viewable. Calculated by Video 25% viewable / Total viewable impressions (IAB). | |
| Video 50% viewable | device_video_50pct_viewable | met | The number of times that the video was viewable and played continuously for 0-50% of the video's duration. | |
| Video 50% viewable rate | device_video_50pct_viewable_rate | met | The percentage of times that the video played at least 0-50% of its duration out of the number of times that the video was viewable. Calculated by Video 50% viewable / Total viewable impressions (IAB). | |
| Video 75% viewable | device_video_75pct_viewable | met | The number of times that the video was viewable and played continuously for 0-75% of the video's duration. | |
| Video 75% viewable rate | device_video_75pct_viewable_rate | met | The percentage of times that the video played at least 0-75% of its duration out of the number of times that the video was viewable. Calculated by Video 75% viewable / Total viewable impressions (IAB). | |
| Video fully viewable | device_video_fully_viewable | met | The number of times that the video was viewable and played to completion. | |
| Video fully viewable rate | device_video_fully_viewable_rate | met | The percentage of times that the video played to completion out of the number of times that the video was viewable. Calculated by Video fully viewable / Total viewable impressions (IAB). | |
| Viewable SIVT impressions (advertiser) | device_viewable_sivt_impressions_advertiser | met | Viewable impressions based on the advertiser's viewability threshold and marked as sophisticated invalid traffic according to MRC guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System. | |
| Viewable SIVT impressions (account) | device_viewable_sivt_impressions_account | met | Viewable impressions based on the account's viewability threshold and marked as sophisticated invalid traffic according to MRC guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System. | |
| Viewable total net impressions (account) | device_viewable_total_net_impressions_account | met | The number of viewable impressions based on the account's viewability threshold, minus any impression that was marked as sophisticated invalid traffic according to MRC guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System. | |
| Viewable total net impressions (advertiser) | device_viewable_total_net_impressions_advertiser | met | The number of viewable impressions based on the advertiser's viewability threshold, minus any impression that was marked as sophisticated invalid traffic according to MRC guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System. | |
| Viewable total net impressions (IAB) | device_viewable_total_net_impressions_iab | met | The number of viewable impressions measured based on the IAB viewability threshold, minus any impression that was marked as sophisticated invalid traffic according to MRC guidelines. For campaigns with 3rd party ad blocking enabled, Sizmek includes blocked impressions when calculating SIVT impressions. For more information, see Filtration System. | |
| Viewable SIVT impressions rate (advertiser) | device_viewable_sivt_impressions_rate_advertiser | met | The percentage of viewable impressions based on the advertiser's viewability threshold and marked as sophisticated invalid traffic according to MRC guidelines, out of recordable impressions. Calculated by Viewable SIVT impressions (Advertiser) / Recordable impressions advertiser. | |
| Viewable total net impressions rate (advertiser) | device_viewable_total_net_impressions_rate_advertiser | met | The percentage of viewable, non-SIVT impressions based on the advertiser's viewability threshold, out of recordable impressions. Calculated by Viewable total net impressions (advertiser) / Recordable impressions advertiser. | |
| Viewable SIVT impressions rate (account) | device_viewable_sivt_impressions_rate_account | met | The percentage of viewable impressions based on the account's viewability threshold and marked as sophisticated invalid traffic according to MRC guidelines, out of recordable impressions. Calculated by Viewable SIVT impressions (Advertiser) / Recordable impressions account. | |
| Viewable total net impressions rate (account) | device_viewable_total_net_impressions_rate_account | met | The percentage of viewable, non-SIVT impressions based on the account's viewability threshold, out of recordable impressions. Calculated by Viewable total net impressions (account) / Recordable impressions account. | |
| Viewable SIVT impressions rate (IAB) | device_viewable_sivt_impressions_rate_iab | met | The percentage of viewable impressions measured based on the IAB viewability threshold and marked as sophisticated invalid traffic according to MRC guidelines, out of recordable impressions. Calculated by Viewable SIVT impressions (IAB) / Total recordable impressions. | |
| Viewable total net impressions rate (IAB) | device_viewable_total_net_impressions_rate_iab | met | The percentage of viewable, non-SIVT impressions measured based on the IAB viewability threshold, out of recordable impressions. Calculated by Viewable total net impressions (IAB) / Total recordable impressions. | |
| Recordable impressions account | device_recordable_impressions_account | met | The number of impressions successfully recorded for viewability evaluation purposes, based on the account's viewability threshold. | |
| Recordable impressions advertiser | device_recordable_impressions_advertiser | met | The number of impressions successfully recorded for viewability evaluation purposes, based on the advertiser's viewability threshold. | |
| VCTR | device_vctr | met | The click-through rate for viewable impressions. Calculated by Clicks (Net) / Total viewable impressions (IAB). |