Supermetrics brings all your marketing data into Google Sheets, Google Data Studio, Excel, BigQuery, Snowflake, Redshift, Azure
| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| TIME | Year | year | dim | |
| Year of week (Sun-Sat) | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| Hour | hour | dim | Hour in a 24-hour clock, e.g. 18 | |
| AD ACCOUNT | Ad account ID | ad_account_id | dim | The unique identifier of the ad account |
| Ad account name | ad_account_name | dim | The name of the ad account | |
| Ad account type | ad_account_type | dim | The type of the ad account | |
| Ad account status | ad_account_status | dim | The status of the ad account | |
| Ad account organization ID | ad_account_organization_id | dim | The unique identifier of the organization of the ad account | |
| Ad account currency | ad_account_currency | dim | The currency of the ad account | |
| Ad account timezone | ad_account_timezone | dim | The timezone of the ad account | |
| Ad account advertiser name | ad_account_advertiser_name | dim | The name of the advertiser of the ad account | |
| CAMPAIGN | Campaign ID | campaign_id | dim | The unique identifier of the campaign |
| Campaign name | campaign_name | dim | The name of the campaign | |
| Campaign status | campaign_status | dim | The status of the campaign | |
| Campaign start date | campaign_start_date | dim | The date when the campaign started | |
| Campaign end time | campaign_end_time | dim | The date and time when the campaign ended | |
| Buy type | campaign_buy_model | dim | The buy type of the campaign. AUCTION(default), RESERVED | |
| Campaign lifetime spend cap | campaign_lifetime_spend_cap | dim | Lifetime spend cap for the campaign | |
| Campaign objective | campaign_objective | dim | Objective of the campaign | |
| AD SQUAD | Ad squad ID | ad_squad_id | dim | The unique identifier of the ad squad |
| Ad squad name | ad_squad_name | dim | The name of the ad squad | |
| Ad squad status | ad_squad_status | dim | The status of the ad squad | |
| Ad squad type | ad_squad_type | dim | The type of the ad squad | |
| Ad squad placement | ad_squad_placement | dim | The placement of the ad squad | |
| Ad squad billing event | ad_squad_billing_event | dim | The billing event of the ad squad | |
| Ad squad bid | ad_squad_bid | dim | The bid of the ad squad | |
| Ad squad daily budget | ad_squad_daily_budget | dim | The daily budget of the ad squad | |
| Ad squad start date | ad_squad_start_date | dim | The date when the ad squad was started | |
| Ad squad start time | ad_squad_start_time | dim | The time when the ad squad was started | |
| Ad squad optimization goal | ad_squad_optimization_goal | dim | The optimization goal of the ad squad | |
| AD | Ad ID | ad_id | dim | The unique identifier of the ad |
| Ad name | ad_name | dim | The name of the ad | |
| Ad status | ad_status | dim | The status of the ad | |
| Review status | review_status | dim | The review status of the ad | |
| Ad type | ad_type | dim | The type of the ad | |
| CREATIVE | Creative ID | creative_id | dim | The unique identifier of the creative |
| Creative name | creative_name | dim | The name of the creative | |
| Creative type | creative_type | dim | The type of the creative | |
| Creative packaging status | creative_packaging_status | dim | The unique identifier of the creative | |
| Creative review | creative_review_status | dim | The review status of the creative | |
| Creative is shareable | creative_shareable | dim | Whether or not the creative is shareable | |
| Creative top Snap crop position | creative_top_snap_crop_position | dim | Position of cropped ad creative | |
| Creative web view URL | creative_webview_url | dim | Web view URL of ad creative | |
| Creative deep link URL | creative_deeplink_url | dim | Deep link URL of ad creative | |
| COUNTRY | Country code | pivot_country | dim | The country code of the requested insights |
| Country | country | dim | The country of the requested insights | |
| REGION | Region code | pivot_region | dim | The region code of the requested insights |
| Region | region_name | dim | The region of the requested insights | |
| DMA | DMA code | pivot_dma | dim | The DMA code of the requested insights |
| DMA | dma | dim | The DMA of the requested insights | |
| DEMOGRAPHIC | Gender | pivot_gender | dim | The gender group of the ad insights |
| Age group | pivot_age_bucket | dim | The age group of the ad insights | |
| DEVICE OS | Operating system | pivot_operating_system | dim | The operating system of the requested insights |
| DEVICE MAKE | Make | pivot_make | dim | The make of the device for the requested insights |
| INTEREST | Lifestyle category | lifestyle_category | dim | The name of the lifestyle category |
| COUNTRY LIFETIME | Country code | country_code_lifetime | dim | The country code of the ad insights as a lifetime value |
| Country | country_lifetime | dim | The country of the ad insights as a lifetime value | |
| REGION LIFETIME | Region code | region_code_lifetime | dim | The region code of the ad insights as a lifetime value |
| Region | region_lifetime | dim | The region of the ad insights as a lifetime value | |
| DMA LIFETIME | DMA code | dma_code_lifetime | dim | The DMA code of the ad insights as a lifetime value |
| DMA | dma_lifetime | dim | The DMA of the ad insights as a lifetime value | |
| DEMOGRAPHIC LIFETIME | Gender | gender_lifetime | dim | The gender group of the ad insights as a lifetime value |
| Age | age_bucket_lifetime | dim | The age group of the ad insights as a lifetime value | |
| INTEREST LIFETIME | Lifestyle category ID | pivot_category_id | dim | The ID of the interest category as a lifetime value |
| Lifestyle category | pivot_category_name | dim | The name of the interest category as a lifetime value | |
| DEVICE OS LIFETIME | Operating system | device_os_lifetime | dim | The device operating system of the ad insights as a lifetime value |
| DEVICE MAKE LIFETIME | Make | device_make_lifetime | dim | The make of the device for the requested insights as a lifetime value |
| DEPRECATED | Model (deprecated) | pivot_model | dim | The model of the device for the requested insights. Please note that this field will be removed on 2020-06-20 |
| INSIGHTS | Impressions | impressions | met | The amount of impressions for an ad |
| Unique impressions | uniques | met | The amount of unique impressions | |
| Swipes | swipes | met | Swipe up count | |
| Cost | cost | met | The amount spent on an ad | |
| Cost (EUR) | cost_eur | met | The amount spent on an ad converted to Euros | |
| Cost (USD) | cost_usd | met | The amount spent on an ad converted to US dollars | |
| Cost (GBP) | cost_gbp | met | The amount spent on an ad converted to British pounds | |
| ENGAGEMENTS | Screen time | screen_time_millis | met | Total time spent on top Snap Ad |
| First quartile views | quartile_1 | met | Video Views to 25% | |
| Second quartile views | quartile_2 | met | Video Views to 50% | |
| Third quartile views | quartile_3 | met | Video Views to 75% | |
| Video completions | view_completion | met | Video Views to ~100% | |
| Video views | video_views | met | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap | |
| Video views 15 seconds | video_views_15s | met | The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it's shorter than 15 seconds, or a swipe up action on the ad | |
| SPEND | eCPM | paid_ecpm | met | The effective cost per thousand impressions |
| eCPV | effective_cost_per_view | met | The effective cost per video view | |
| DELIVERY | Paid impressions | paid_impressions | met | The amount of paid impressions for the ad |
| Frequency | frequency | met | The average amount of impressions per user reached | |
| ATTACHMENTS | Attachment frequency | attachment_frequency | met | The average amount of impressions per user reached for the attachment |
| Swipe up rate | swipe_up_percent | met | The percent of impressions that Swiped-Up | |
| eCPSU | effective_cost_per_swipe_up | met | The effective cost for a swipe-up | |
| Attachment avg. view time | attachment_avg_view_time_millis | met | The average view time in seconds for the attachment | |
| Attachment total view time | attachment_total_view_time_millis | met | The total view time in seconds for the attachment | |
| Attachment impressions | attachment_impressions | met | The amount of impressions for the attachment | |
| APP INSTALLS | Total app installs | total_installs | met | The total amount of app installs |
| Android installs | android_installs | met | The amount of installs on the Android platform | |
| iOS installs | ios_installs | met | The amount of installs on the iOS platform | |
| eCPI | effective_cost_per_install | met | The effective cost per app install | |
| Application install rate | install_rate | met | The rate of app installs of all impressions | |
| LONG FORM VIDEO | 25% attachment quartile | attachment_quartile_1 | met | The amount of long form videos views to 25% completion |
| 50% attachment quartile | attachment_quartile_2 | met | The amount of long form videos views to 50% completion | |
| 75% attachment quartile | attachment_quartile_3 | met | The amount of long form videos views to 75% completion | |
| Attachment completions | attachment_view_completion | met | The amount of long form videos views to completion | |
| Attachment video views | attachment_video_views | met | The amount of long form video views viewed for at least 10 seconds or 97% of the video duration | |
| Cost per long form video view | effective_cost_per_long_form_video_view | met | The cost per long form video view | |
| CONVERSION | ROAS | roas | met | Return on ad spend |
| Purchases value | conversion_purchases_value | met | The total value of purchases | |
| Purchases value swipe up | conversion_purchases_value_swipe_up | met | The total value of purchases attributed to swipe-ups | |
| Purchases value view | conversion_purchases_value_view | met | The total value of purchases attributed to view | |
| Purchases | conversion_purchases | met | The amount of purchases | |
| Achievement unlocked | conversion_achievement_unlocked | met | The number of achievements unlocked | |
| Achievement unlocked swipe ups | conversion_achievement_unlocked_swipe_up | met | # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events attributed to swipe-ups | |
| Achievement unlocked views | conversion_achievement_unlocked_view | met | # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events attributed to views | |
| Achievement unlocked value | conversion_achievement_unlocked_value | met | # of attributed CONVERSION_ACHIEVEMENT_UNLOCKED conversion events value | |
| Cost per achievement unlocked | cost_conversion_achievement_unlocked | met | Cost per achievement unlocked conversion | |
| Purchases swipe up | conversion_purchases_swipe_up | met | The amount of purchases attributed to swipe-ups | |
| Purchases view | conversion_purchases_view | met | The amount of purchases attributed to view | |
| Cost per purchase | cost_per_purchase | met | The cost per purchase | |
| Save | conversion_save | met | The amount of saves | |
| Save swipe up | conversion_save_swipe_up | met | The amount of saves attributed to swipe-ups | |
| Save view | conversion_save_view | met | The amount of saves attributed to view | |
| Cost per save | cost_per_save | met | The cost per save | |
| App opens | conversion_app_opens | met | The amount of app opens | |
| App opens swipe up | conversion_app_opens_swipe_up | met | The amount of app opens attributed to swipe-ups | |
| App opens view | conversion_app_opens_view | met | The amount of app opens attributed to view | |
| Add billing | conversion_add_billing | met | The amount of billing adds | |
| Add billing swipe up | conversion_add_billing_swipe_up | met | The amount of billing adds attributed to swipe-ups | |
| Add billing view | conversion_add_billing_view | met | The amount of billing adds attributed to view | |
| Cost per add billing | cost_per_add_billing | met | The cost per add billing | |
| Add to cart | conversion_add_cart | met | The amount of adds to cart | |
| Add to cart swipe up | conversion_add_cart_swipe_up | met | The amount of adds to cart attributed to swipe-ups | |
| Add to cart view | conversion_add_cart_view | met | The amount of adds to cart attributed to view | |
| Cost per add to cart | cost_per_add_to_cart | met | The cost per add to cart | |
| Level complete | conversion_level_completes | met | The amount of level completes | |
| Level complete swipe up | conversion_level_completes_swipe_up | met | The amount of level completes attributed to swipe-ups | |
| Level complete view | conversion_level_completes_view | met | The amount of level completes attributed to view | |
| Page views | conversion_page_views | met | The amount of page views | |
| Page views swipe up | conversion_page_views_swipe_up | met | The amount of page views attributed to swipe-ups | |
| Page views view | conversion_page_views_view | met | The amount of page views attributed to view | |
| Cost per page view | cost_per_page_view | met | The cost per page view | |
| Searches | conversion_searches | met | The amount of searches | |
| Searches swipe up | conversion_searches_swipe_up | met | The amount of searches attributed to swipe-ups | |
| Searches view | conversion_searches_view | met | The amount of searches attributed to view | |
| Cost per search | cost_per_search | met | The cost per search | |
| Sign ups | conversion_sign_ups | met | The amount of sign-ups | |
| Sign ups swipe up | conversion_sign_ups_swipe_up | met | The amount of sign-ups attributed to swipe-ups | |
| Sign ups view | conversion_sign_ups_view | met | The amount of sign-ups attributed to view | |
| Cost per sign up | cost_per_sign_up | met | The cost per sign up | |
| Content views | conversion_view_content | met | The amount of content views | |
| Content views swipe up | conversion_view_content_swipe_up | met | The amount of content views attributed to swipe-ups | |
| Content views view | conversion_view_content_view | met | The amount of content views attributed to view | |
| Cost per content view | cost_per_view_content | met | The cost per content view | |
| Started checkouts | conversion_start_checkout | met | The amount of started checkouts | |
| Started checkouts swipe up | conversion_start_checkout_swipe_up | met | The amount of started checkouts attributed to swipe-ups | |
| Started checkouts view | conversion_start_checkout_view | met | The amount of started checkouts attributed to view | |
| Cost per start checkout | cost_per_start_checkout | met | The cost per start checkout | |
| Custom event 1 | conversion_custom_event_1 | met | The amount of CUSTOM_EVENT_1 conversions | |
| Custom event 1 swipe ups | conversion_custom_event_1_swipe_up | met | The amount of CUSTOM_EVENT_1 conversions attributed to swipe-ups | |
| Custom event 1 views | conversion_custom_event_1_view | met | The amount of CUSTOM_EVENT_1 conversions attributed to views | |
| Cost per custom event 1 | cost_per_custom_event_1 | met | Cost per CUSTOM_EVENT_1 conversion | |
| Custom event 2 | conversion_custom_event_2 | met | The amount of CUSTOM_EVENT_2 conversions | |
| Custom event 2 swipe ups | conversion_custom_event_2_swipe_up | met | The amount of CUSTOM_EVENT_2 conversions attributed to swipe-ups | |
| Custom event 2 views | conversion_custom_event_2_view | met | The amount of CUSTOM_EVENT_2 conversions attributed to views | |
| Cost per custom event 2 | cost_per_custom_event_2 | met | Cost per CUSTOM_EVENT_2 conversion | |
| Custom event 3 | conversion_custom_event_3 | met | The amount of CUSTOM_EVENT_3 conversions | |
| Custom event 3 swipe ups | conversion_custom_event_3_swipe_up | met | The amount of CUSTOM_EVENT_3 conversions attributed to swipe-ups | |
| Custom event 3 views | conversion_custom_event_3_view | met | The amount of CUSTOM_EVENT_3 conversions attributed to views | |
| Cost per custom event 3 | cost_per_custom_event_3 | met | Cost per CUSTOM_EVENT_3 conversion | |
| Custom event 4 | conversion_custom_event_4 | met | The amount of CUSTOM_EVENT_4 conversions | |
| Custom event 4 swipe ups | conversion_custom_event_4_swipe_up | met | The amount of CUSTOM_EVENT_4 conversions attributed to swipe-ups | |
| Custom event 4 views | conversion_custom_event_4_view | met | The amount of CUSTOM_EVENT_4 conversions attributed to views | |
| Cost per custom event 4 | cost_per_custom_event_4 | met | Cost per CUSTOM_EVENT_4 conversion | |
| Custom event 5 | conversion_custom_event_5 | met | The amount of CUSTOM_EVENT_5 conversions | |
| Custom event 5 swipe ups | conversion_custom_event_5_swipe_up | met | The amount of CUSTOM_EVENT_5 conversions attributed to swipe-ups | |
| Custom event 5 views | conversion_custom_event_5_view | met | The amount of CUSTOM_EVENT_5 conversions attributed to views | |
| Cost per custom event 5 | cost_per_custom_event_5 | met | Cost per CUSTOM_EVENT_5 conversion | |
| Subscribes | conversion_subscribe | met | # of attributed SUBSCRIBE conversion events | |
| Subscribes swipe ups | conversion_subscribe_swipe_up | met | # of attributed SUBSCRIBE conversion events attributed to swipe-ups | |
| Subscribes views | conversion_subscribe_view | met | # of attributed SUBSCRIBE conversion events attributed to views | |
| Subscribes value | conversion_subscribe_value | met | # of attributed SUBSCRIBE conversion events value | |
| Cost per subscribe | cost_conversion_subscribe | met | Cost per subscribe conversion | |
| Ad clicks | conversion_ad_click | met | # of attributed CONVERSION_AD_CLICK conversion events | |
| Ad clicks swipe ups | conversion_ad_click_swipe_up | met | # of attributed CONVERSION_AD_CLICK conversion events attributed to swipe-ups | |
| Ad clicks views | conversion_ad_click_view | met | # of attributed CONVERSION_AD_CLICK conversion events attributed to views | |
| Ad clicks value | conversion_ad_click_value | met | # of attributed CONVERSION_AD_CLICK conversion events value | |
| Cost per ad click | cost_conversion_ad_click | met | Cost per ad click conversion | |
| Ad views | conversion_ad_view | met | # of attributed CONVERSION_AD_VIEW conversion events | |
| Ad views swipe ups | conversion_ad_view_swipe_up | met | # of attributed CONVERSION_AD_VIEW conversion events attributed to swipe-ups | |
| Ad views views | conversion_ad_view_view | met | # of attributed CONVERSION_AD_VIEW conversion events attributed to views | |
| Ad views value | conversion_ad_view_value | met | # of attributed CONVERSION_AD_VIEW conversion events value | |
| Cost per ad view | cost_conversion_ad_view | met | Cost per ad view conversion | |
| Completed tutorials | conversion_complete_tutorial | met | # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events | |
| Completed tutorials swipe ups | conversion_complete_tutorial_swipe_up | met | # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events attributed to swipe-ups | |
| Completed tutorials views | conversion_complete_tutorial_view | met | # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events attributed to views | |
| Completed tutorials value | conversion_complete_tutorial_value | met | # of attributed CONVERSION_COMPLETE_TUTORIAL conversion events value | |
| Cost per completed tutorial | cost_conversion_complete_tutorial | met | Cost per completed tutorial conversion | |
| Invites sent | conversion_invite | met | # of attributed CONVERSION_INVITE conversion events | |
| Invites sent swipe ups | conversion_invite_swipe_up | met | # of attributed CONVERSION_INVITE conversion events attributed to swipe-ups | |
| Invites sent views | conversion_invite_view | met | # of attributed CONVERSION_INVITE conversion events attributed to views | |
| Invites sent value | conversion_invite_value | met | # of attributed CONVERSION_INVITE conversion events value | |
| Cost per invites sent | cost_conversion_invite | met | Cost per invites sent conversion | |
| Logins | conversion_login | met | # of attributed CONVERSION_LOGIN conversion events | |
| Logins swipe ups | conversion_login_swipe_up | met | # of attributed CONVERSION_LOGIN conversion events attributed to swipe-ups | |
| Logins views | conversion_login_view | met | # of attributed CONVERSION_LOGIN conversion events attributed to views | |
| Logins value | conversion_login_value | met | # of attributed CONVERSION_LOGIN conversion events value | |
| Cost per login | cost_conversion_login | met | Cost per login conversion | |
| Shares | conversion_share | met | # of attributed CONVERSION_SHARE conversion events | |
| Shares swipe ups | conversion_share_swipe_up | met | # of attributed CONVERSION_SHARE conversion events attributed to swipe-ups | |
| Shares views | conversion_share_view | met | # of attributed CONVERSION_SHARE conversion events attributed to views | |
| Shares value | conversion_share_value | met | # of attributed CONVERSION_SHARE conversion events value | |
| Cost per share | cost_conversion_share | met | Cost per share conversion | |
| Reservations | conversion_reserve | met | # of attributed CONVERSION_RESERVE conversion events | |
| Reservations swipe ups | conversion_reserve_swipe_up | met | # of attributed CONVERSION_RESERVE conversion events attributed to swipe-ups | |
| Reservations views | conversion_reserve_view | met | # of attributed CONVERSION_RESERVE conversion events attributed to views | |
| Reservations value | conversion_reserve_value | met | # of attributed CONVERSION_RESERVE conversion events value | |
| Cost per reservation | cost_conversion_reserve | met | Cost per reservation conversion | |
| Adds to wishlist | conversion_add_to_wishlist | met | # of attributed CONVERSION_ADD_TO_WISHLIST conversion events | |
| Adds to wishlist swipe ups | conversion_add_to_wishlist_swipe_up | met | # of attributed CONVERSION_ADD_TO_WISHLIST conversion events attributed to swipe-ups | |
| Adds to wishlist views | conversion_add_to_wishlist_view | met | # of attributed CONVERSION_ADD_TO_WISHLIST conversion events attributed to views | |
| Adds to wishlist value | conversion_add_to_wishlist_value | met | # of attributed CONVERSION_ADD_TO_WISHLIST conversion events value | |
| Cost per add to wishlist | cost_conversion_add_to_wishlist | met | Cost per add to wishlist conversion | |
| Credits spent | conversion_spend_credits | met | # of attributed CONVERSION_SPEND_CREDITS conversion events | |
| Credits spent swipe ups | conversion_spend_credits_swipe_up | met | # of attributed CONVERSION_SPEND_CREDITS conversion events attributed to swipe-ups | |
| Credits spent views | conversion_spend_credits_view | met | # of attributed CONVERSION_SPEND_CREDITS conversion events attributed to views | |
| Credits spent value | conversion_spend_credits_value | met | # of attributed CONVERSION_SPEND_CREDITS conversion events value | |
| Cost per credit spent | cost_conversion_spend_credits | met | Cost per credit spent conversion | |
| Rates submitted | conversion_rate | met | # of attributed CONVERSION_RATE conversion events | |
| Rates submitted swipe ups | conversion_rate_swipe_up | met | # of attributed CONVERSION_RATE conversion events attributed to swipe-ups | |
| Rates submitted views | conversion_rate_view | met | # of attributed CONVERSION_RATE conversion events attributed to views | |
| Rates submitted value | conversion_rate_value | met | # of attributed CONVERSION_RATE conversion events value | |
| Cost per rate submitted | cost_conversion_rate | met | Cost per rate submitted conversion | |
| Trial starts | conversion_start_trial | met | # of attributed CONVERSION_START_TRIAL conversion events | |
| Trial starts swipe ups | conversion_start_trial_swipe_up | met | # of attributed CONVERSION_START_TRIAL conversion events attributed to swipe-ups | |
| Trial starts views | conversion_start_trial_view | met | # of attributed CONVERSION_START_TRIAL conversion events attributed to views | |
| Trial starts value | conversion_start_trial_value | met | # of attributed CONVERSION_START_TRIAL conversion events value | |
| Cost per trial start | cost_conversion_start_trial | met | Cost per trial start conversion | |
| Lists viewed | conversion_list_view | met | # of attributed LIST_VIEW conversion events | |
| Lists viewed swipe ups | conversion_list_view_swipe_up | met | # of attributed LIST_VIEW conversion events attributed to swipe-ups | |
| Lists viewed views | conversion_list_view_view | met | # of attributed LIST_VIEW conversion events attributed to views | |
| Lists viewed value | conversion_list_view_value | met | # of attributed LIST_VIEW conversion events value | |
| Cost per list viewed | cost_conversion_list_view | met | Cost per list viewed conversion | |
| Store visits | conversion_visit | met | # of attributed VISIT conversion events | |
| Store visits swipe ups | conversion_visit_swipe_up | met | # of attributed VISIT conversion events attributed to swipe-ups | |
| Store visits views | conversion_visit_view | met | # of attributed VISIT conversion events attributed to views | |
| Store visits value | conversion_visit_value | met | # of attributed VISIT conversion events value | |
| Cost per store visit | cost_conversion_visit | met | Cost per store visit conversion | |
| LEADS | Leads | leads | met | Total number of users that fill out submit Lead Form attachments |
| Cost per Lead | cost_per_lead | met | Cost per Lead Form submissions. Cost / Leads | |
| CAMERA | Camera saves | saves | met | The amount of saves for a camera ad |
| Camera shares | shares | met | The amount of shares for a camera ad | |
| Earned impressions | earned_impressions | met | Earned impressions for the camera ad | |
| Camera save rate | save_rate | met | The save rate for the camera ad | |
| Camera share rate | share_rate | met | The share rate for the camera ad | |
| eCPS | effective_cost_per_share | met | The effective cost per share for the camera ad | |
| STORY ADS | Story opens | story_opens | met | The amount of opens for the story ad |
| Cost per story open | cost_per_story_open | met | The cost per open for the story ad | |
| Story open rate | story_open_rate | met | The open rate for the story ad | |
| Story completes | story_completes | met | The amount of completes for the story ad | |
| Story complete rate | story_complete_rate | met | The complete rate for the story ad | |
| SKADNETWORK CONVERSIONS | Achievement unlocked swipe up (SKAN) | conversion_skan_achievement_unlocked_swipe_up | met | The amount of achievements unlocked tracked via SKAdNetwork, attributed to swipe-ups |
| Achievement unlocked views (SKAN) | conversion_skan_achievement_unlocked_view | met | The amount of achievements unlocked tracked via SKAdNetwork, attributed to views | |
| Achievement unlocked (SKAN) | conversion_skan_achievement_unlocked | met | The amount of achievements unlocked tracked via SKAdNetwork | |
| Ad clicks swipe up (SKAN) | conversion_skan_ad_click_swipe_up | met | The amount of ad clicks tracked via SKAdNetwork, attributed to swipe-ups | |
| Ad clicks views (SKAN) | conversion_skan_ad_click_view | met | The amount of ad clicks tracked via SKAdNetwork, attributed to views | |
| Ad clicks (SKAN) | conversion_skan_ad_click | met | The amount of ad clicks tracked via SKAdNetwork | |
| Ad views views (SKAN) | conversion_skan_ad_view_view | met | The amount of ad views tracked via SKAdNetwork, attributed to views | |
| Ad views swipe up (SKAN) | conversion_skan_ad_view_swipe_up | met | The amount of ad views tracked via SKAdNetwork, attributed to swipe-ups | |
| Ad views (SKAN) | conversion_skan_ad_view | met | The amount of ad views tracked via SKAdNetwork | |
| Add billing swipe up (SKAN) | conversion_skan_add_billing_swipe_up | met | The amount of added billing tracked via SKAdNetwork, attributed to swipe-ups | |
| Add billing views (SKAN) | conversion_skan_add_billing_view | met | The amount of added billing tracked via SKAdNetwork, attributed to views | |
| Add billing (SKAN) | conversion_skan_add_billing | met | The amount of added billing tracked via SKAdNetwork | |
| Add to cart swipe up (SKAN) | conversion_skan_add_to_cart_swipe_up | met | The amount of adds to cart tracked via SKAdNetwork, attributed to swipe-ups | |
| Add to cart views (SKAN) | conversion_skan_add_to_cart_view | met | The amount of adds to cart tracked via SKAdNetwork, attributed to views | |
| Add to cart (SKAN) | conversion_skan_add_to_cart | met | The amount of adds to cart tracked via SKAdNetwork | |
| Adds to wishlist swipe up (SKAN) | conversion_skan_add_to_wishlist_swipe_up | met | The amount of adds to wishlist tracked via SKAdNetwork, attributed to swipe-ups | |
| Adds to wishlist views (SKAN) | conversion_skan_add_to_wishlist_view | met | The amount of adds to wishlist tracked via SKAdNetwork, attributed to views | |
| Adds to wishlist (SKAN) | conversion_skan_add_to_wishlist | met | The amount of adds to wishlist tracked via SKAdNetwork | |
| App installs swipe up (SKAN) | conversion_skan_app_installs_swipe_up | met | Total app installs tracked via SKAdNetwork, attributed to swipe-ups | |
| App installs views (SKAN) | conversion_skan_app_installs_view | met | Total app installs tracked via SKAdNetwork, attributed to views | |
| App installs (SKAN) | conversion_skan_app_installs | met | Total app installs tracked via SKAdNetwork | |
| App opens swipe up (SKAN) | conversion_skan_app_opens_swipe_up | met | The amount of app opens tracked via SKAdNetwork, attributed to swipe-ups | |
| App opens views (SKAN) | conversion_skan_app_opens_view | met | The amount of app opens tracked via SKAdNetwork, attributed to views | |
| App opens (SKAN) | conversion_skan_app_opens | met | The amount of app opens tracked via SKAdNetwork | |
| Completed tutorials swipe up (SKAN) | conversion_skan_complete_tutorial_swipe_up | met | The amount of completed tutorials tracked via SKAdNetwork, attributed to swipe-ups | |
| Completed tutorials views (SKAN) | conversion_skan_complete_tutorial_view | met | The amount of completed tutorials tracked via SKAdNetwork, attributed to views | |
| Completed tutorials (SKAN) | conversion_skan_complete_tutorial | met | The amount of completed tutorials tracked via SKAdNetwork | |
| Content views swipe up (SKAN) | conversion_skan_content_views_swipe_up | met | The amount of content views tracked via SKAdNetwork, attributed to swipe-ups | |
| Content views views (SKAN) | conversion_skan_content_views_view | met | The amount of content views tracked via SKAdNetwork, attributed to views | |
| Content views (SKAN) | conversion_skan_content_views | met | The amount of content views tracked via SKAdNetwork | |
| Credits spent swipe up (SKAN) | conversion_skan_spend_credits_swipe_up | met | The amount of credits spent tracked via SKAdNetwork, attributed to swipe-ups | |
| Credits spent views (SKAN) | conversion_skan_spend_credits_view | met | The amount of credits spent tracked via SKAdNetwork, attributed to views | |
| Credits spent (SKAN) | conversion_skan_spend_credits | met | The amount of credits spent tracked via SKAdNetwork | |
| Custom event 1 swipe up (SKAN) | conversion_skan_custom_event_1_swipe_up | met | The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork, attributed to swipe-ups | |
| Custom event 1 views (SKAN) | conversion_skan_custom_event_1_view | met | The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork, attributed to views | |
| Custom event 1 (SKAN) | conversion_skan_custom_event_1 | met | The amount of CUSTOM_EVENT_1 conversions tracked via SKAdNetwork | |
| Custom event 2 swipe up (SKAN) | conversion_skan_custom_event_2_swipe_up | met | The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork, attributed to swipe-ups | |
| Custom event 2 views (SKAN) | conversion_skan_custom_event_2_view | met | The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork, attributed to views | |
| Custom event 2 (SKAN) | conversion_skan_custom_event_2 | met | The amount of CUSTOM_EVENT_2 conversions tracked via SKAdNetwork | |
| Custom event 3 swipe up (SKAN) | conversion_skan_custom_event_3_swipe_up | met | The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork, attributed to swipe-ups | |
| Custom event 3 views (SKAN) | conversion_skan_custom_event_3_view | met | The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork, attributed to views | |
| Custom event 3 (SKAN) | conversion_skan_custom_event_3 | met | The amount of CUSTOM_EVENT_3 conversions tracked via SKAdNetwork | |
| Custom event 4 swipe up (SKAN) | conversion_skan_custom_event_4_swipe_up | met | The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork, attributed to swipe-ups | |
| Custom event 4 views (SKAN) | conversion_skan_custom_event_4_view | met | The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork, attributed to views | |
| Custom event 4 (SKAN) | conversion_skan_custom_event_4 | met | The amount of CUSTOM_EVENT_4 conversions tracked via SKAdNetwork | |
| Custom event 5 swipe up (SKAN) | conversion_skan_custom_event_5_swipe_up | met | The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork, attributed to swipe-ups | |
| Custom event 5 views (SKAN) | conversion_skan_custom_event_5_view | met | The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork, attributed to views | |
| Custom event 5 (SKAN) | conversion_skan_custom_event_5 | met | The amount of CUSTOM_EVENT_5 conversions tracked via SKAdNetwork | |
| Invites sent swipe up (SKAN) | conversion_skan_invite_swipe_up | met | The amount of invites tracked via SKAdNetwork, attributed to swipe-ups | |
| Invites sent views (SKAN) | conversion_skan_invite_view | met | The amount of invites tracked via SKAdNetwork, attributed to views | |
| Invites sent (SKAN) | conversion_skan_invite | met | The amount of invites tracked via SKAdNetwork | |
| Level complete swipe up (SKAN) | conversion_skan_level_completes_swipe_up | met | The amount of level completes tracked via SKAdNetwork, attributed to swipe-ups | |
| Level complete views (SKAN) | conversion_skan_level_completes_view | met | The amount of level completes tracked via SKAdNetwork, attributed to views | |
| Level complete (SKAN) | conversion_skan_level_completes | met | The amount of level completes tracked via SKAdNetwork | |
| Lists viewed swipe up (SKAN) | conversion_skan_list_view_swipe_up | met | The amount of list views tracked via SKAdNetwork, attributed to swipe-ups | |
| Lists viewed views (SKAN) | conversion_skan_list_view_view | met | The amount of list views tracked via SKAdNetwork, attributed to views | |
| Lists viewed (SKAN) | conversion_skan_list_view | met | The amount of list views tracked via SKAdNetwork | |
| Logins swipe up (SKAN) | conversion_skan_login_swipe_up | met | The amount of logins tracked via SKAdNetwork, attributed to swipe-ups | |
| Logins views (SKAN) | conversion_skan_login_view | met | The amount of logins tracked via SKAdNetwork, attributed to views | |
| Logins (SKAN) | conversion_skan_login | met | The amount of logins tracked via SKAdNetwork | |
| Page views swipe up (SKAN) | conversion_skan_page_views_swipe_up | met | The amount of page views tracked via SKAdNetwork, attributed to swipe-ups | |
| Page views views (SKAN) | conversion_skan_page_views_view | met | The amount of page views tracked via SKAdNetwork, attributed to views | |
| Page views (SKAN) | conversion_skan_page_views | met | The amount of page views tracked via SKAdNetwork | |
| Purchases swipe up (SKAN) | conversion_skan_purchases_swipe_up | met | The amount of purchases tracked via SKAdNetwork, attributed to swipe-ups | |
| Purchases views (SKAN) | conversion_skan_purchases_view | met | The amount of purchases tracked via SKAdNetwork, attributed to views | |
| Purchases (SKAN) | conversion_skan_purchases | met | The amount of purchases tracked via SKAdNetwork | |
| Rates submitted swipe up (SKAN) | conversion_skan_rate_swipe_up | met | The amount of rates tracked via SKAdNetwork, attributed to swipe-ups | |
| Rates submitted views (SKAN) | conversion_skan_rate_view | met | The amount of rates tracked via SKAdNetwork, attributed to views | |
| Rates submitted (SKAN) | conversion_skan_rate | met | The amount of rates tracked via SKAdNetwork | |
| Reservations swipe up (SKAN) | conversion_skan_reserve_swipe_up | met | The amount of reservations tracked via SKAdNetwork, attributed to swipe-ups | |
| Reservations views (SKAN) | conversion_skan_reserve_view | met | The amount of reservations tracked via SKAdNetwork, attributed to views | |
| Reservations (SKAN) | conversion_skan_reserve | met | The amount of reservations tracked via SKAdNetwork | |
| Save swipe up (SKAN) | conversion_skan_save_swipe_up | met | The amount of saves tracked via SKAdNetwork, attributed to swipe-ups | |
| Save views (SKAN) | conversion_skan_save_view | met | The amount of saves tracked via SKAdNetwork, attributed to views | |
| Save (SKAN) | conversion_skan_save | met | The amount of saves tracked via SKAdNetwork | |
| Searches swipe up (SKAN) | conversion_skan_searches_swipe_up | met | The amount of searches tracked via SKAdNetwork, attributed to swipe-ups | |
| Searches views (SKAN) | conversion_skan_searches_view | met | The amount of searches tracked via SKAdNetwork, attributed to views | |
| Searches (SKAN) | conversion_skan_searches | met | The amount of searches tracked via SKAdNetwork | |
| Shares swipe up (SKAN) | conversion_skan_share_swipe_up | met | The amount of shares tracked via SKAdNetwork, attributed to swipe-ups | |
| Shares views (SKAN) | conversion_skan_share_view | met | The amount of shares tracked via SKAdNetwork, attributed to views | |
| Shares (SKAN) | conversion_skan_share | met | The amount of shares tracked via SKAdNetwork | |
| Sign ups swipe up (SKAN) | conversion_skan_signups_swipe_up | met | The amount of signups tracked via SKAdNetwork, attributed to swipe-ups | |
| Sign ups views (SKAN) | conversion_skan_signups_view | met | The amount of signups tracked via SKAdNetwork, attributed to views | |
| Sign ups (SKAN) | conversion_skan_signups | met | The amount of signups tracked via SKAdNetwork | |
| Started checkouts swipe up (SKAN) | conversion_skan_start_checkout_swipe_up | met | The amount of started checkouts tracked via SKAdNetwork, attributed to swipe-ups | |
| Started checkouts views (SKAN) | conversion_skan_start_checkout_view | met | The amount of started checkouts tracked via SKAdNetwork, attributed to views | |
| Started checkouts (SKAN) | conversion_skan_start_checkout | met | The amount of started checkouts tracked via SKAdNetwork | |
| Subscribes swipe up (SKAN) | conversion_skan_subscribe_swipe_up | met | The amount of subscriptions tracked via SKAdNetwork, attributed to swipe-ups | |
| Subscribes views (SKAN) | conversion_skan_subscribe_view | met | The amount of subscriptions tracked via SKAdNetwork, attributed to views | |
| Subscribes (SKAN) | conversion_skan_subscribe | met | The amount of subscriptions tracked via SKAdNetwork | |
| Trial starts swipe up (SKAN) | conversion_skan_start_trial_swipe_up | met | The amount of trial starts tracked via SKAdNetwork, attributed to swipe-ups | |
| Trial starts views (SKAN) | conversion_skan_start_trial_view | met | The amount of trials starts tracked via SKAdNetwork, attributed to views | |
| Trial starts (SKAN) | conversion_skan_start_trial | met | The amount of trial starts tracked via SKAdNetwork | |
| Unknown event swipe up (SKAN) | conversion_skan_unknown_swipe_up | met | The amount of SKAdNetwork events not mapped to an ecid value, attributed to swipe-ups | |
| Unknown event views (SKAN) | conversion_skan_unknown_view | met | The amount of SKAdNetwork events not mapped to an ecid value, attributed to views | |
| Unknown event (SKAN) | conversion_skan_unknown | met | The amount of SKAdNetwork events not mapped to an ecid value |