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Field list for Rakuten Advertising

30 metrics and 127 dimensions available

CategoryFieldCodeTypeDescription
TimeYearpartners_daily_yeardim
Year of week (Sun-Sat)partners_daily_year_of_weekdim
Year of week (Mon-Sun)partners_daily_year_of_week_isodim
Year & monthpartners_daily_year_monthdim
Monthpartners_daily_monthdim
Year & week (Sun-Sat)partners_daily_year_weekdim
Year & week (Mon-Sun)partners_daily_year_week_isodim
Week (Sun-Sat)partners_daily_weekdim
Week (Mon-Sun)partners_daily_week_isodim
Day of monthpartners_daily_day_of_monthdim
Day of week (Sun-Sat)partners_daily_day_of_week_namedim
Day of week (Mon-Sun)partners_daily_day_of_week_name_isodim
Datepartners_daily_datedim
Datetimepartners_daily_atomdim
Transaction datepartners_daily_transaction_datedimThe date that a consumer complete a transaction
Transaction created on datepartners_daily_transaction_created_on_datedimThe date of the referring click-through for a transaction
Signature Match Datepartners_daily_signature_match_datedimThe date that matched the referring Signature information to a transaction
Process datepartners_daily_process_datedimThe date when transaction was sent
CommissionCommission statuspartners_daily_commission_statusdimThe status indicates whether the commission for an order is approved, pending or cancelled
Commissioning list IDpartners_daily_commissioning_list_iddimThe unique ID of the commissioning list
Commissioning list namepartners_daily_commissioning_list_namedimThe name of the commissioning list
NetworkCurrencypartners_daily_currencydimThe currency that the transaction was reported in
Networkpartners_daily_networkdimThe name of the Rakuten LinkShare Network you are in
Network IDpartners_daily_network_iddimThe unique ID of the Rakuten LinkShare Network you are in
OfferGroup offer IDpartners_daily_group_offer_iddimThe group offer ID is a single number assigned by Rakuten that connects base commission, SKU lists, and commissioning rules for more complex offers
Offer group IDpartners_daily_offer_group_iddimThe offer group ID is a number assigned by Rakuten LinkShare to the offer and each of its SKU lists
Offer IDpartners_daily_offer_iddimThe unique ID assigned by Rakuten LinkShare to each SKU list with an offer group
Offer namepartners_daily_offer_namedimThe name given to an offer by the advertiser
Offer numberpartners_daily_offer_numberdimThe offer number is a sequential number assigned by Rakuten to each base commission, SKU list, and commissioning rule
Offer rulepartners_daily_offer_ruledimThe reason a transaction was deemed commissionable as defined in its offer's commission structure
OrderOrder IDpartners_daily_order_iddimThe unique ID of the order
ProductProduct namepartners_daily_product_namedimThe name of the product sold
SKUpartners_daily_skudimThe SKU number of the product sold
PublisherPublisher encrypted IDpartners_daily_publisher_encrypted_iddimThe 11-character alphanumeric code unique to a publisher. This code can be found in a publisher's LinkShare linking code, following "id=" and before "&offerid="
Publisher group IDpartners_daily_publisher_group_iddimThe unique ID of the publisher group
Publisher group namepartners_daily_publisher_group_namedimThe name of the publisher group
Publisher IDpartners_daily_publisher_iddimThe unique ID of the publisher. Also known as SID
Publisher namepartners_daily_publisher_namedimThe name of the publisher
Publisher URLpartners_daily_publisher_urldimThe URL of the publisher
Sub-NetworkSub-Publisher IDpartners_daily_sub_publisher_iddimThe ID assigned by a publisher to a member of their network
Sub-Publisher Namepartners_daily_sub_publisher_namedimThe name assigned by a publisher to a member of their network
Sub-Publisher URLpartners_daily_sub_publisher_urldimThe URL assigned by a publisher to a member of their network
Transaction DetailsClick IP addresspartners_daily_click_ip_addressdimThe IP address of the customer who clicked your link
Member ID (U1)partners_daily_member_iddimUnique ID that is appended to the Rakuten LinkShare tracking process. Used to capture member information
Referrer URLpartners_daily_referrer_urldimThe URL of the publisher's site that referred a customer to the advertiser's site
Transaction IDpartners_daily_transaction_iddimThe unique ID of the transaction
Additional Transaction DetailsOrder coupon code(s)partners_daily_order_coupon_codesdimThe coupon code(s) applied to an order
Order discount amountpartners_daily_order_discount_amountdimThe discounted by the advertiser
In-Store IDpartners_daily_in_store_iddimThe unique ID assigned by the advertiser to the in-store location of the purchase
In-Store namepartners_daily_in_store_namedimThe name assigned by the advertiser to the in-store location of the purchase
In-Store addresspartners_daily_in_store_addressdimThe address assigned by the advertiser to the in-store location of the purchase
In-Store citypartners_daily_in_store_citydimThe city provided by the advertiser for the in-store location of the purchase
In-Store statepartners_daily_in_store_statedimThe state provided by the advertiser for the in-store location of the purchase
In-Store zip codepartners_daily_in_store_zip_codedimThe zip code provided by the advertiser for the in-store location of the purchase
In-Store countrypartners_daily_in_store_countrydimThe country provided by the advertiser for the in-store location of the purchase
Order statuspartners_daily_order_statusdimThe status of an order
Customer scorepartners_daily_customer_scoredimThe value provided by the advertiser that represents their rank of the customer
Ship-to countrypartners_daily_ship_to_countrydimThe country where the order will be shipped
Merchant store IDpartners_daily_merchant_store_iddimThe unique ID of the company who offers the product
Merchant store categorypartners_daily_merchant_store_categorydimThe merchant category of the company who offers the product
Card typepartners_daily_card_typedimThe credit card type the consumer used to make the purchase
Customer segmentpartners_daily_customer_segmentdimAdvertiser defined customer segment
Alternate order IDpartners_daily_alternate_order_iddimAn alternate version of the order ID created by the advertiser
Device IDpartners_daily_device_iddimThe advertising ID of the mobile device
Customer statuspartners_daily_customer_statusdimThe status assigned by the advertiser to the consumer for a specific order
Conversion typepartners_daily_conversion_typedimThe advertiser defined value representing the attribution method used by the Advertiser to attribute the conversion
Placement namepartners_daily_placement_namedimThe advertiser defined value representing that represents the placement of the advertisement
Customer IDpartners_daily_customer_iddimThe unique ID assigned to a consumer by the advertiser
Check in datepartners_daily_check_in_datedimThe date the traveler checks in to a hotel, resort, or other lodging type
Check out datepartners_daily_check_out_datedimThe date the traveler checks out of a hotel, resort, or other lodging type
Is weekendpartners_daily_is_weekenddimIdentifies if a reservation or event took place over the weekend
Converting site namepartners_daily_converting_site_namedimThe name of the site where the conversion took place
Booking consumed datepartners_daily_booking_consumed_datedimThe date indicating when a reservation was fulfilled
Order ship datepartners_daily_order_ship_datedimThe date indicating when the item was shipped
Item coupon code(s)partners_daily_item_coupon_codesdimThe coupon code applied to an item
Item discount amountpartners_daily_item_discount_amountdimThe amount discounted by the advertiser for an item in an order
Tax exemptpartners_daily_tax_exemptdimSome advertisers include tax within the Sales value. The Item Tax Exempt flag will be set to Y by the advertiser to identify if the item is tax exempt. The flag will be set to N by the advertiser if the item is not tax exempt
Item profit marginpartners_daily_item_profit_margindimA percentage representing the profit margin for an item
Product category IDpartners_daily_product_category_iddimThe category ID of the product or service
Product categorypartners_daily_product_categorydimThe category of the product or service
Product category ID 2partners_daily_product_category_id_2dimThe second category level ID of the product or service
Product category 2partners_daily_product_category_2dimThe second category of the product or service
Product category ID 3partners_daily_product_category_id_3dimThe third category level ID of the product or service
Product category 3partners_daily_product_category_3dimThe third category of the product or service
Product category ID 4partners_daily_product_category_id_4dimThe fourth category level ID of the product or service
Product category 4partners_daily_product_category_4dimThe fourth category of the product or service
Product category ID 5partners_daily_product_category_id_5dimThe fifth category level ID of the product or service
Product category 5partners_daily_product_category_5dimThe fifth category of the product or service
Sale flagpartners_daily_sale_flagdimA flag that identifies if the item is on sale
Clearance flagpartners_daily_clearance_flagdimA flag that identifies if the item is on clearance
Marketplace flagpartners_daily_marketplace_flagdimA flag to identify marketplace items
Item statuspartners_daily_item_statusdimThe status of the item purchased by the consumer
Discount typepartners_daily_discount_typedimThe type of the discount
Shipped bypartners_daily_shipped_bydimIdentifies who shipped the item
Shipment IDpartners_daily_shipment_iddimThe unique ID that identifies a collection of items that are shipped or returned together
Sequence numberpartners_daily_sequence_numberdimThe unique ID that identifies the sequence in which items are grouped in a shipment or return
Product brandpartners_daily_product_branddimThe brand associated with the product or service
Regionpartners_daily_regiondimThe where the travel takes place
Quintiles scorepartners_daily_quintiles_scoredimValues 1 - 5 that represents a segmentation of an Advertiser's users into 1 of 5 groups as defined by the Advertiser
Reservation start datepartners_daily_reservation_start_datedimThe date when a travel reservation begins
Reservation end datepartners_daily_reservation_end_datedimThe date when a travel reservation ends
Departure locationpartners_daily_departure_locationdimThe location where a traveler beings their trip
Departure countrypartners_daily_departure_countrydimThe country where a traveler beings their trip
Destination locationpartners_daily_destination_locationdimThe location where a traveler ends their trip
Destination countrypartners_daily_destination_countrydimThe country where a traveler ends their trip
Paid with loyalty pointspartners_daily_paid_with_loyalty_pointsdimThe customer paid for the travel reservation using loyalty points. This is a Y/N flag
Fare typepartners_daily_fare_typedimThe fare type associated with an airline ticket such as first class, business class, or economy
Vehicle typepartners_daily_vehicle_typedimThe vehicle type associated with a car rental
Property typepartners_daily_property_typedimThe classification of the property such as resort, hotel, motel, or house
Accommodation typepartners_daily_accommodation_typedimThe cabin class for a cruise such as balcony, ocean view, or interior, or the room class at a hotel such as penthouse or standard
Travel typepartners_daily_travel_typedimThe specific type of travel reservation such as airline, cruise, hotel, rental car, or activity
Travel reasonpartners_daily_travel_reasondimThe reason the traveler booked the trip such as personal or business
Reservation cancellation deadline datepartners_daily_reservation_cancellation_deadline_datedimThe deadline date for a traveler to cancel their travel reservation. Any money paid towards to trip is non-refundable at this point
CreativeLink IDpartners_daily_link_iddimThe unique ID of the link
Link namepartners_daily_link_namedimThe name of the link
Link sizepartners_daily_link_sizedimThe size of the banner, DRM, Flex Link, or other creative type. This does not apply to text links
Link typepartners_daily_link_typedimThe creative type such as banner, Flex Link, and so on
Mobile and TechnologyBrowserpartners_daily_browserdimThe browser consumer used when clicking your link
Browser major versionpartners_daily_browser_major_versiondimThe major version of the browser consumer used when clicking your link
Browser namepartners_daily_browser_namedimThe name of the browser consumer used when clicking your link
Browser versionpartners_daily_browser_versiondimThe version of the browser consumer used when clicking your link
Consumer connection speedpartners_daily_consumer_connection_speeddimThe consumer's Internet connection speed at the time they clicked your link
Devicepartners_daily_devicedimThe device consumer used when clicking your link
Mobile operating systempartners_daily_mobile_operating_systemdimThe operating system of the device consumer used when they clicking your link
GeographyConsumer citypartners_daily_consumer_citydimThe city that the consumer was in when they clicked your link
Consumer countrypartners_daily_consumer_countrydimThe country that the consumer was in when they clicked your link
Consumer regionpartners_daily_consumer_regiondimThe region that the consumer was in when they clicked your link
Impressionspartners_daily_impressionsmetThe number of impressions
Clickspartners_daily_clicksmetThe number of clicks
CTRpartners_daily_ctrmetClick through rate (CTR). Clicks / Impressions
CPApartners_daily_cpametCost per action (CPA). Total commission / Items
EPCpartners_daily_epcmetEarnings per click (EPC). Total commission / Clicks
Adjusted commissionpartners_daily_adjusted_commissionmetThe commission that is added to the baseline commission when a Publisher reaches a certain level of sales. For tiered commission structures
Baseline commissionpartners_daily_baseline_commissionmetThe commission amount that is calculated before adjustments are made at the end of the month for tiered offers
Gross commissionspartners_daily_gross_commissionsmetTotal of all commissions (CPC commissions excluded) without taking cancellations into account
Gross total commissionspartners_daily_gross_total_commissionsmetTotal of all commissions (including CPC commissions)
Total commissionspartners_daily_total_commissionmetThe sum of baseline commissions and adjusted commissions
Itemspartners_daily_itemsmetThe number items sold, including cancelled items
Cancelled itemspartners_daily_cancelled_itemsmetThe number of items cancelled or returned
Cancellation ratepartners_daily_cancellation_ratemetCancellation rate. Cancelled items / Items
Net itemspartners_daily_net_itemsmetThe number of items sold after cancelled items
Average item valuepartners_daily_average_item_valuemetThe sum of your s ales divided by the total number of items sold.
Net items per orderpartners_daily_net_items_per_ordermetThe number of items you sold divided by the number of order that were placed. Items / Orders
Quantitypartners_daily_quantitymetThe number items sold, excluding cancelled items
Orderspartners_daily_ordersmetThe number of orders
Orders/clickpartners_daily_orders_per_clicksmetThe number of orders divided by the number of clicks. Orders / Clicks
Average order valuepartners_daily_average_order_valuemetTotal sales divided by total number of orders. Sales / Orders
Publishers per grouppartners_daily_publishers_per_groupmetThe total number of publishers in the group
Gross salespartners_daily_gross_salesmetThe total of all sales without taking cancellations into account. It consists of the sum of all sales with values greater than 0, plus any sales marked as discounts. Note that discounts have a value that is less than 0 but are considered to be part of Gross sales because they are taken into account as part of the total sales price at checkout
Salespartners_daily_salesmetThe total sales
Commissionable order amountpartners_daily_commissionable_order_amountmetThe commissionable sales total of the order, not including tax or shipping
Item amountpartners_daily_item_amountmetThe sales amount of a single item
Number of roomspartners_daily_number_of_roomsmetThe number of rooms in a travel reservation
Estimated placement feespartners_daily_estimated_placement_feesmetApproximate amount paid in Flat Fees to publishers for paid placements. Placement Flat Fees are divided equally into Daily Cost for the length of the placement and are associated with transactions which occurred during that time window.
Estimated tracking feepartners_daily_estimated_tracking_feemetApproximate amount charged by Rakuten Advertising for transaction tracking. Tracking Fees are approximate based on the base Tracking Fee for the account, and do not include Service Fees, Monthly Minimums, Variable Rates, or Tiered Rates.
Estimated net total costpartners_daily_estimated_net_total_costmetApproximate total net cost charged to the Advertiser.
Estimated gross total costpartners_daily_estimated_gross_total_costmetApproximate total gross cost charged to the Advertiser.