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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| Time | Year | analytics_year | dim | |
| Year of week (Sun-Sat) | analytics_year_of_week | dim | ||
| Year of week (Mon-Sun) | analytics_year_of_week_iso | dim | ||
| Year & month | analytics_year_month | dim | ||
| Month | analytics_month | dim | ||
| Year & week (Sun-Sat) | analytics_year_week | dim | ||
| Year & week (Mon-Sun) | analytics_year_week_iso | dim | ||
| Week (Sun-Sat) | analytics_week | dim | ||
| Week (Mon-Sun) | analytics_week_iso | dim | ||
| Day of month | analytics_day_of_month | dim | ||
| Day of week (Sun-Sat) | analytics_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | analytics_day_of_week_name_iso | dim | ||
| Date | analytics_date | dim | ||
| Datetime | analytics_atom | dim | ||
| Account | Account name | analytics_account | dim | |
| Account ID | analytics_account_id | dim | ||
| Session | User ID | analytics_user_id | dim | The ID of the visitor coming from an external source. |
| Session time | analytics_session_total_time | dim | The duration of a session measured from the first to last event during a visit. | |
| Events in session | analytics_session_total_events | dim | The number of events during a session. | |
| Page views in session | analytics_session_total_page_views | dim | The number of page views during a session. | |
| Outlinks in session | analytics_session_total_outlinks | dim | The number of clicked outlinks during a session. | |
| Downloads in session | analytics_session_total_downloads | dim | The number of download events during a session. | |
| Site searches in session | analytics_session_total_site_searches | dim | The number of searches on your website during a session. | |
| Custom events in session | analytics_session_total_custom_events | dim | The number of custom events during a session. | |
| Content impressions in session | analytics_session_total_content_impressions | dim | The number of content impressions during a session. | |
| Content interactions in session | analytics_session_total_content_interactions | dim | The number of content interactions during a session. | |
| Goal conversions in session | analytics_session_total_goal_conversions | dim | The number of completed goals during a session. | |
| Unique page views in session | analytics_session_unique_page_views | dim | The number of unique page views during a session. | |
| Unique outlinks in session | analytics_session_unique_outlinks | dim | The number of uniquely clicked outlinks during a session. | |
| Unique downloads in session | analytics_session_unique_downloads | dim | The number of unique download events during a session. | |
| Unique site searches in session | analytics_session_unique_searches | dim | The number of unique searches on your website during a session. | |
| Unique custom events in session | analytics_session_unique_custom_events | dim | The number of unique custom events during a session. | |
| Unique content impressions in session | analytics_session_unique_content_impressions | dim | The number of unique content impressions during a session. | |
| Unique content interactions in session | analytics_session_unique_content_interactions | dim | The number of unique content interactions during a session. | |
| Google Click ID | analytics_campaign_gclid | dim | Google Click ID that shows a parameter passed in the URL with ad clicks in Google Ads. | |
| Session exit URL | analytics_session_exit_url | dim | The URL of the last visited page during a session. | |
| Session exit title | analytics_session_exit_title | dim | The page title of the last visited page during a session. | |
| Session entry URL | analytics_session_entry_url | dim | The URL of the first visited page during a session. | |
| Session entry title | analytics_session_entry_title | dim | The title of the first visited page during a session. | |
| Session second URL | analytics_session_second_url | dim | The URL of the second page visited by a visitor during a session. | |
| Session second title | analytics_session_second_title | dim | The title of the second page visited by a visitor during a session. | |
| Bounced session | analytics_is_bounce | dim | Session bounce | |
| Local hour | analytics_local_hour | dim | Local hour | |
| Ecommerce conversions in session | analytics_session_total_ecommerce_conversions | dim | The number of ecommerce conversions during a session. | |
| Shopping stage | analytics_session_ecommerce_status | dim | A shopping stage completed by the visitor during a session, such as no shopping activity, abandoned cart, and ordered. | |
| Shopping stage ID | analytics_session_ecommerce_status_id | dim | A shopping stage completed by the visitor during a session, such as no shopping activity, abandoned cart, and ordered as ID. | |
| Abandoned carts in session | analytics_session_total_abandoned_carts | dim | The number of abandoned carts during a session. | |
| Event | Event type | analytics_event_type | dim | The type of event such as a page view, download, outlink, performed by a visitor. |
| Event type ID | analytics_event_type_id | dim | The type of event such as a page view, download, outlink, performed by a visitor as ID. | |
| Page URL | analytics_event_url | dim | The URL of the page on which an event took place. | |
| Page title | analytics_event_title | dim | The title of the page on which the event took place. | |
| Outlink URL | analytics_outlink_url | dim | The URL of the external domain that was clicked by the visitor. It works only with these metrics: outlinks, unique outlinks. | |
| Download URL | analytics_download_url | dim | The URL of the downloadable file clicked by the visitor. It works only with these metrics: downloads, unique downloads. | |
| Search keyword | analytics_search_keyword | dim | The keyword used in the search engine on your website. It works only with these metrics: searches, unique searches. | |
| Search category | analytics_search_category | dim | The category of the keyword used in the search engine on your website. It works only with these metrics: searches, unique searches. | |
| Search results count | analytics_search_results_count | dim | The count of searches on your website. It works only with these metrics: searches, unique searches. | |
| Content name | analytics_content_name | dim | The name of the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate. | |
| Content piece | analytics_content_piece | dim | The piece of the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate. | |
| Content target | analytics_content_target | dim | The target of the tracked content block. It works only with these metrics: content impressions, unique content impressions, content interactions, unique content interactions, content interaction rate. | |
| Previous page view URL | analytics_previous_event_url | dim | The URL of the page that was viewed previously. | |
| Previous page view title | analytics_previous_event_title | dim | The title of the page that was viewed previously. | |
| Next page view URL | analytics_next_event_url | dim | The URL of the page that was viewed next. | |
| Next page view title | analytics_next_event_title | dim | The title of the page that was viewed next. | |
| Time on page | analytics_time_on_page | dim | The amount of time the visitor spent on the page. | |
| Page generation time | analytics_page_generation_time | dim | The page loading time on the visitor's device. | |
| Goal name | analytics_goal_uuid | dim | Goal name | |
| Goal name (uuid) | analytics_goal_uuid_id | dim | Goal name (uuid) | |
| Order ID | analytics_order_id | dim | The ID of the ecommerce order. | |
| Unique item count | analytics_item_count | dim | Unique item count | |
| User | Visitor ID | analytics_visitor_id | dim | An identifier assigned to each visitor that helps to recognize them. |
| Cookie ID | analytics_cookie_id | dim | An identifier assigned to the visitor's browser that helps to recognize it. | |
| Returning visitor | analytics_visitor_returning | dim | A new or returning visitor. | |
| Returning visitor ID | analytics_visitor_returning_id | dim | A new or returning visitor ID. | |
| Session number | analytics_visitor_session_number | dim | The number of the session counted for a visitor. Each time a visitor starts a session, a session counter increments for that visitor. | |
| Days since last session | analytics_visitor_days_since_last_session | dim | The number of days since the visitor had their last session. | |
| Days since first session | analytics_visitor_days_since_first_session | dim | The number of days since the visitor had their first session. | |
| Days since order | analytics_visitor_days_since_order | dim | The number of days since the visitor made their last order. | |
| Website Name | analytics_website_name | dim | Website Name | |
| Website Name ID | analytics_website_name_id | dim | Website Name as ID | |
| Traffic | Source | analytics_source | dim | The origin of the incoming traffic such as direct, a search engine (for example, google) or a domain (example.com). |
| Medium | analytics_medium | dim | The category of the source such as organic (unpaid search in the search engine), cpc (paid search in the search engine), referral (web referral), email (email campaign), and the like. | |
| Source/Medium | analytics_source_medium | dim | Source/Medium | |
| Keyword | analytics_keyword | dim | The keyword that a visitor used in a search engine or a keyword added as a campaign parameter. | |
| Channel | analytics_referrer_type | dim | Channel. | |
| Referrer URL | analytics_referrer_url | dim | The URL of the page that referred a visitor to your website. | |
| Campaign name | analytics_campaign_name | dim | The name of an online campaign taken from utm_campaign. | |
| Campaign ID | analytics_campaign_id | dim | The ID of an online campaign taken from utm_id. | |
| Campaign content | analytics_campaign_content | dim | The content of an online campaign taken from utm_content. | |
| Device & platform | Operating system | analytics_operating_system | dim | The name of the visitor's operating system. |
| Operating system ID | analytics_operating_system_id | dim | The name of the visitor's operating system as ID. | |
| Operating system version | analytics_operating_system_version | dim | The version of the visitor's operating system. | |
| Browser engine | analytics_browser_engine | dim | The name of the visitor's browser engine. | |
| Browser name | analytics_browser_name | dim | The name of the visitor's browser. | |
| Browser name ID | analytics_browser_name_id | dim | The name of the visitor's browser as ID. | |
| Browser version | analytics_browser_version | dim | The version of the visitor's browser. | |
| Browser language | analytics_browser_language | dim | The language of the visitor's browser. | |
| Browser language ID | analytics_browser_language_id | dim | The language of the visitor's browser as ID. | |
| Device type | analytics_device_type | dim | The type of the visitor's device. | |
| Device type ID | analytics_device_type_id | dim | The type of the visitor's device as ID. | |
| Device brand | analytics_device_brand | dim | The brand of the visitor's device. | |
| Device brand ID | analytics_device_brand_id | dim | The brand of the visitor's device ID. | |
| Device model | analytics_device_model | dim | The model of visitor's device. | |
| Resolution | analytics_resolution | dim | The number of horizontal and vertical pixels on the visitor's device. | |
| Resolution width | analytics_resolution_width | dim | The number of vertical pixels on the visitor's device. | |
| Resolution height | analytics_resolution_height | dim | The number of horizontal pixels on the visitor's device. | |
| PDF plugin | analytics_plugin_pdf | dim | An enabled or disabled PDF plugin in the visitor's browser. | |
| Flash plugin | analytics_plugin_flash | dim | An enabled or disabled flash plugin in the visitor's browser. | |
| Java plugin | analytics_plugin_java | dim | An enabled or disabled Java plugin in the visitor's browser. | |
| Director plugin | analytics_plugin_director | dim | An enabled or disabled Director plugin in the visitor's browser. | |
| QuickTime plugin | analytics_plugin_quicktime | dim | An enabled or disabled QuickTime plugin in the visitor's browser. | |
| RealPlayer plugin | analytics_plugin_realplayer | dim | An enabled or disabled RealPlayer plugin in the visitor's browser. | |
| Windows Media Player plugin | analytics_plugin_windowsmedia | dim | An enabled or disabled Windows Media Player plugin in the visitor's browser. | |
| Gears plugin | analytics_plugin_gears | dim | An enabled or disabled Gears plugin in the visitor's browser. | |
| Silverlight plugin | analytics_plugin_silverlight | dim | An enabled or disabled Silverlight plugin in the visitor's browser. | |
| Cookie support | analytics_plugin_cookie | dim | An enabled or disabled support for cookies in the visitor's browser. | |
| IPv4 address | analytics_ipv4_address | dim | IPv4 address | |
| IPv6 address | analytics_ipv6_address | dim | IPv6 address | |
| Location | Continent | analytics_location_continent_iso_code | dim | The continent from which a visitor entered your website. |
| Continent ID | analytics_location_continent_iso_code_id | dim | The continent from which a visitor entered your website as ID. | |
| Country | analytics_location_country_name | dim | The country from which a visitor entered your website. | |
| Country ID | analytics_location_country_name_id | dim | The country from which a visitor entered your website as ID. | |
| Subdivision | analytics_location_subdivision_1_name | dim | The region, state, province, and the like from which a visitor entered your website. It's the principal subdivision coded in ISO-3166. | |
| Subdivision ID | analytics_location_subdivision_1_name_id | dim | The region, state, province, and the like from which a visitor entered your website. It's the principal subdivision coded in ISO-3166 as ID. | |
| Subdivision 2 | analytics_location_subdivision_2_name | dim | The region, state, province, and the like from which a visitor entered your website. It's the secondary subdivision coded in ISO-3166. | |
| Subdivision 2 ID | analytics_location_subdivision_2_name_id | dim | The region, state, province, and the like from which a visitor entered your website. It's the secondary subdivision coded in ISO-3166 as ID. | |
| City | analytics_location_city_name | dim | The city from which a visitor entered your website. | |
| City ID | analytics_location_city_name_id | dim | The city from which a visitor entered your website as ID. | |
| Designated market area | analytics_location_metro_code | dim | A media region where people receive similar content on TV, radio, newspaper, and internet. | |
| Designated market area ID | analytics_location_metro_code_id | dim | A media region where people receive similar content on TV, radio, newspaper, and internet as ID. | |
| Latitude | analytics_location_latitude | dim | Geographic latitude at which a visitor entered your website. | |
| Longitude | analytics_location_longitude | dim | Geographic longitude at which a visitor entered your website. | |
| Provider | analytics_location_provider | dim | The name of the visitor's internet service provider. | |
| Organization | analytics_location_organization | dim | The name of the visitor's organization, such as a business, educational, government unit. The organization is a company to which the internet service provider has sublet the IP address range. When an organization is not identified, this dimension contains the name of the internet service provider instead of the name of the business. | |
| Website performance | Time until DOM is ready | analytics_timing_dom_interactive | dim | The time taken to process the page document HTML and CSS. |
| Time to interact | analytics_timing_event_end | dim | The time from the user request (for example, click a link or submission of the URL in the browser) to the point when page content and main scripts are loaded and the user can interact with the page. It's the time of the transaction between the client and the server. | |
| Time of redirections | analytics_redirections_time | dim | The time of one or more redirects that occurred. Transactions that don't have any HTTP redirections are not included in calculating the average value. | |
| Domain Lookup Time | analytics_domain_lookup_time | dim | The time taken to resolve the server's IP address. | |
| Server Connection Time | analytics_server_connection_time | dim | The time taken to establish a connection with the web server. | |
| Server Response Time | analytics_server_response_time | dim | The time taken to receive the first byte of response from the server to the browser's request. | |
| Page Rendering Time | analytics_page_rendering_time | dim | The time taken to create the render tree, layout, and finally draw the website in the browser. | |
| Custom event | Custom event category | analytics_custom_event_category | dim | The category of the custom event. It works only with these metrics: custom events, unique custom events. |
| Custom event action | analytics_custom_event_action | dim | The action of the custom event. It works only with these metrics: custom events, unique custom events. | |
| Custom event name | analytics_custom_event_name | dim | The name of the custom event. It works only with these metrics: custom events, unique custom events. | |
| Custom event value | analytics_custom_event_value | dim | The value of the custom event. It works only with these metrics: custom events, unique custom events. | |
| Custom variables | Event custom dimension 1 | analytics_event_custom_dimension_1 | dim | Event custom dimension 1 |
| Event custom dimension 2 | analytics_event_custom_dimension_2 | dim | Event custom dimension 2 | |
| Event custom dimension 3 | analytics_event_custom_dimension_3 | dim | Event custom dimension 3 | |
| Event custom dimension 4 | analytics_event_custom_dimension_4 | dim | Event custom dimension 4 | |
| Event custom dimension 5 | analytics_event_custom_dimension_5 | dim | Event custom dimension 5 | |
| Event custom dimension 6 | analytics_event_custom_dimension_6 | dim | Event custom dimension 6 | |
| Event custom dimension 7 | analytics_event_custom_dimension_7 | dim | Event custom dimension 7 | |
| Event custom dimension 8 | analytics_event_custom_dimension_8 | dim | Event custom dimension 8 | |
| Event custom dimension 9 | analytics_event_custom_dimension_9 | dim | Event custom dimension 9 | |
| Event custom dimension 10 | analytics_event_custom_dimension_10 | dim | Event custom dimension 10 | |
| Event custom dimension 11 | analytics_event_custom_dimension_11 | dim | Event custom dimension 11 | |
| Event custom dimension 12 | analytics_event_custom_dimension_12 | dim | Event custom dimension 12 | |
| Event custom dimension 13 | analytics_event_custom_dimension_13 | dim | Event custom dimension 13 | |
| Event custom dimension 14 | analytics_event_custom_dimension_14 | dim | Event custom dimension 14 | |
| Event custom dimension 15 | analytics_event_custom_dimension_15 | dim | Event custom dimension 15 | |
| Event custom variable key 1 | analytics_event_custom_variable_key_1 | dim | Event custom variable key 1 | |
| Event custom variable value 1 | analytics_event_custom_variable_value_1 | dim | Event custom variable value 1 | |
| Event custom variable key 2 | analytics_event_custom_variable_key_2 | dim | Event custom variable key 2 | |
| Event custom variable value 2 | analytics_event_custom_variable_value_2 | dim | Event custom variable value 2 | |
| Event custom variable key 3 | analytics_event_custom_variable_key_3 | dim | Event custom variable key 3 | |
| Event custom variable value 3 | analytics_event_custom_variable_value_3 | dim | Event custom variable value 3 | |
| Event custom variable key 4 | analytics_event_custom_variable_key_4 | dim | Event custom variable key 4 | |
| Event custom variable value 4 | analytics_event_custom_variable_value_4 | dim | Event custom variable value 4 | |
| Event custom variable key 5 | analytics_event_custom_variable_key_5 | dim | Event custom variable key 5 | |
| Event custom variable value 5 | analytics_event_custom_variable_value_5 | dim | Event custom variable value 5 | |
| Session custom dimension 1 | analytics_session_custom_dimension_1 | dim | Session custom dimension 1 | |
| Session custom dimension 2 | analytics_session_custom_dimension_2 | dim | Session custom dimension 2 | |
| Session custom dimension 3 | analytics_session_custom_dimension_3 | dim | Session custom dimension 3 | |
| Session custom dimension 4 | analytics_session_custom_dimension_4 | dim | Session custom dimension 4 | |
| Session custom dimension 5 | analytics_session_custom_dimension_5 | dim | Session custom dimension 5 | |
| Session custom variable key 1 | analytics_session_custom_variable_key_1 | dim | Session custom variable key 1 | |
| Session custom variable value 1 | analytics_session_custom_variable_value_1 | dim | Session custom variable value 1 | |
| Session custom variable key 2 | analytics_session_custom_variable_key_2 | dim | Session custom variable key 2 | |
| Session custom variable value 2 | analytics_session_custom_variable_value_2 | dim | Session custom variable value 2 | |
| Session custom variable key 3 | analytics_session_custom_variable_key_3 | dim | Session custom variable key 3 | |
| Session custom variable value 3 | analytics_session_custom_variable_value_3 | dim | Session custom variable value 3 | |
| Session custom variable key 4 | analytics_session_custom_variable_key_4 | dim | Session custom variable key 4 | |
| Session custom variable value 4 | analytics_session_custom_variable_value_4 | dim | Session custom variable value 4 | |
| Session custom variable key 5 | analytics_session_custom_variable_key_5 | dim | Session custom variable key 5 | |
| Session custom variable value 5 | analytics_session_custom_variable_value_5 | dim | Session custom variable value 5 | |
| Consent | Consent form view source | analytics_consent_source | dim | Where visitors clicked to consent or not: a popup or bottom bar, reminder, privacy settings on a page. |
| Consent form view source ID | analytics_consent_source_id | dim | Where visitors clicked to consent or not: a popup or bottom bar, reminder, privacy settings on a page AS ID. | |
| Consent form interaction type | analytics_consent_form_button | dim | A button on your consent form: agree all, reject all, save choices or close. | |
| Consent form interaction type ID | analytics_consent_form_button_id | dim | A button on your consent form: agree all, reject all, save choices or close as ID. | |
| Consent scope | analytics_consent_scope | dim | What consent was given by the visitor: full, any or none. | |
| Consent scope ID | analytics_consent_scope_id | dim | What consent was given by the visitor: full, any or none as ID. | |
| Consent action | analytics_consent_action | dim | When consent was given by the visitor: for the first time or changed later on. | |
| Consent action ID | analytics_consent_action_id | dim | When consent was given by the visitor as ID: for the first time or changed later on. | |
| Analytics consent | analytics_consent_type_analytics | dim | A visitor consents or not to analytics | |
| AB testing personalization consent | analytics_consent_type_ab_testing_personalization | dim | A visitor consents or not to A/B testing and personalization. | |
| Conversion tracking consent | analytics_consent_type_conversion_tracking | dim | A visitor consents or not to conversion tracking. | |
| Marketing automation consent | analytics_consent_type_marketing_automation | dim | A visitor consents or not to marketing automation. | |
| Remarketing consent | analytics_consent_type_remarketing | dim | A visitor consents or not to remarketing. | |
| User feedback consent | analytics_consent_type_user_feedback | dim | A visitor consents or not to user feedback. | |
| Custom consent 1 | analytics_consent_type_custom_1 | dim | A visitor consents or not to Custom consent 1. | |
| Events | analytics_events | met | The number of events performed by visitors, such as a page view, download, outlinks, searches custom events, and goals. | |
| Sessions | analytics_sessions | met | The number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event (after the session is over). | |
| Entries | analytics_entries | met | The number of page views for a page that was the first during a session. | |
| Exits | analytics_exits | met | The number of page views for a page that was the last during a session. | |
| Bounces | analytics_bounces | met | The number of sessions during which visitors viewed an entry page but didn't continue to another page view, goal conversion, or ecommerce conversion. | |
| Visitors | analytics_visitors | met | The number of unique visitors. Every visitor is counted once, even if they visit the website many times during the day. | |
| Users | analytics_users | met | The number of visitors with the User ID. | |
| Average Session time | analytics_avg_session_time | met | The duration of a session measured from the first to last event during a visit. | |
| Visitor IPs | analytics_visitor_ips | met | The number of unique IP addresses with the IPv4 protocol. | |
| Entry rate | analytics_entry_rate | met | The percentage of sessions that started on a selected page. It works only with these dimensions: page URL, page title, session entry URL. Entry rate = Entries / Sessions | |
| Exit rate | analytics_exit_rate | met | The percentage of sessions that finished on a selected page. Exit rate = Exits / Sessions | |
| Bounce rate | analytics_bounce_rate | met | The percentage of sessions during which visitors viewed only one page and didn't continue to another page view, goal conversion, or ecommerce conversion. Bounce rate = Bounces / Sessions * 100% | |
| Page Bounce rate | analytics_page_bounce_rate | met | An accurate bounce rate for a page URL or page title. The percentage of sessions during which visitors viewed only that page and didn't continue to another page view, goal conversion, or ecommerce conversion. Page bounce rate = Bounces / Entries * 100% | |
| Events per session | analytics_events_per_session | met | The average number of events in a session. | |
| % of returning visitors | analytics_returning_visitors_rate | met | The percentage of returning visitors. | |
| Ecommerce conversions | analytics_ecommerce_conversions | met | The number of purchases. | |
| Ecommerce abandoned carts | analytics_ecommerce_abandoned_carts | met | The number of abandoned carts. | |
| Content interaction rate | analytics_content_interaction_rate | met | The percentage of visitors who interacted with displayed content. Content interaction rate = Content interactions / Content impressions * 100% | |
| Ecommerce conversion rate | analytics_ecommerce_conversion_rate | met | The percentage of sessions during which visitors made an ecommerce order. Ecommerce conversion rate = Sessions with an ecommerce order / Sessions * 100% | |
| Page views | analytics_page_views | met | The number of times a page was visited. | |
| Unique page views | analytics_unique_page_views | met | The number of times a page was uniquely visited. If a visitor views a page several times during one session, it will be counted only once. | |
| Total time on page | analytics_total_time_on_page | met | The amount of time the visitor spent on the page. | |
| Total page generation time | analytics_total_page_generation_time | met | The page loading time on the visitor's device. | |
| Outlinks | analytics_outlinks | met | The number of clicks on links to external domains. | |
| Unique outlinks | analytics_unique_outlinks | met | The number of unique clicks on links to external domains. When a visitor clicks the same link many times during a session, it will be counted only once. | |
| Downloads | analytics_downloads | met | The number of clicks on links to downloadable files. | |
| Unique downloads | analytics_unique_downloads | met | The number of unique clicks on links to downloadable files. When a visitor clicks the same link many times during a session, it will be counted only once. | |
| Searches | analytics_searches | met | The number of searches on your website. | |
| Unique searches | analytics_unique_searches | met | The number of unique searches on your website. Each unique combination of a search keyword and category is counted once per session. | |
| Custom events | analytics_custom_events | met | The number of tracked custom events. | |
| Unique custom events | analytics_unique_custom_events | met | The number of tracked unique custom events. Each unique combination of an event category, action, and name is counted once per session. | |
| Total custom event value | analytics_total_custom_event_value | met | The value of the custom event. It works only with these metrics: custom events, unique custom events. | |
| Content impressions | analytics_content_impressions | met | The number of times a content block was displayed to visitors. | |
| Unique content impressions | analytics_unique_content_impressions | met | The number of times a content block was uniquely displayed to visitors. Each unique combination of a content name, piece, and target is counted once per session. | |
| Content interactions | analytics_content_interactions | met | Content interactions | |
| Unique content interactions | analytics_unique_content_interactions | met | The number of times visitors uniquely interacted with a content block, for example, clicked an element in a content block. Each unique combination of content name, piece, and target is counted once per session. | |
| Goal conversions | analytics_goal_conversions | met | The total number of completed goals, repeated goals included. | |
| Unique goal conversions | analytics_unique_goal_conversions | met | The number of uniquely completed goals. Repeated goals are counted only once per session. | |
| Content interaction rate | analytics_content_interaction_rate | met | The percentage of visitors who interacted with displayed content. Content interaction rate = Content interactions / Content impressions | |
| Goal conversion rate | analytics_goal_conversion_rate | met | The percentage of sessions during which visitors completed a goal. Goal conversion rate = Sessions with a completed goal / Sessions * 100% | |
| Total quantity | analytics_total_quantity | met | The sum of all item quantities added to the cart. | |
| Unique purchases | analytics_unique_purchases | met | Unique purchases | |
| Exit rate (events) | analytics_exit_rate_events | met | The percentage of sessions that finished on a selected event. Exit rate (events) = (Exits / Unique page views) | |
| Goal revenue | analytics_goal_revenue | met | The revenue counted for the goal. It works only with these metrics: goal conversions, goal conversion rate. | |
| Lost revenue | analytics_lost_revenue | met | The revenue lost due to abandoned carts. It works only with these metrics: abandoned carts. | |
| Revenue | analytics_revenue | met | The grand total value of the order, including tax, shipping and subtracted discounts. | |
| Revenue (Subtotal) | analytics_revenue_subtotal | met | The subtotal value of the order. | |
| Revenue (Tax) | analytics_revenue_tax | met | The tax value of the order. | |
| Revenue (Shipping) | analytics_revenue_shipping | met | The shipment value for the order. | |
| Revenue (Discount) | analytics_revenue_discount | met | The discount value of the order. | |
| Consent form impressions | analytics_consent_form_impressions | met | Times a visitor is served a consent form. | |
| Consent form clicks | analytics_consent_form_clicks | met | Clicks on one of the buttons on the form: accept all, reject all, save choices, close. | |
| First consents | analytics_consents_first | met | Times a visitor gave their first consent. | |
| Changed consents | analytics_consents_changed | met | Times a visitor changed their consent. | |
| Full consents | analytics_consents_full | met | Times a visitor accepted all consent types. | |
| Any consents | analytics_consents_any | met | Times a visitor accepted one or more consent types, but not all. | |
| No consents | analytics_consents_none | met | Times a visitor didn't consent to anything. | |
| Analytics consents | analytics_consents_analytics | met | Times a visitor agreed to analytics. | |
| A/B testing personalization consents | analytics_consents_ab_testing_personalization | met | Times a visitor agreed to A/B testing and personalization. | |
| Conversion tracking consents | analytics_consents_conversion_tracking | met | Times a visitor agreed to conversion tracking. | |
| Marketing automation consents | analytics_consents_marketing_automation | met | Times a visitor agreed to marketing automation. | |
| Remarketing consents | analytics_consents_remarketing | met | Times a visitor agreed to remarketing. | |
| User feedback consents | analytics_consents_user_feedback | met | Times a visitor agreed to user feedback. | |
| Custom consent 1 | analytics_consents_custom_1 | met | Times a visitor agreed to custom consent. | |
| No decisions | analytics_consents_no_decision | met | Times a visitor ignored the consent form without making any decision. |