Supermetrics brings all your marketing data into Google Sheets, Google Data Studio, Excel, BigQuery, Snowflake, Redshift, Azure
| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| TIME | Year | year | dim | |
| Year of week (Sun-Sat) | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| ADVERTISER | Advertiser ID | advertiser_id | dim | The unique identifier for the advertiser |
| Advertiser name | advertiser_name | dim | The name of the advertiser | |
| Advertiser country | advertiser_country | dim | The country of the advertiser | |
| Currency | advertiser_currency | dim | The currency the advertiser uses | |
| Owner user ID | advertiser_owner_user_id | dim | The user ID of the owner of the advertiser | |
| Roles | advertiser_roles | dim | The roles of the advertiser | |
| CAMPAIGN | Campaign ID | campaign_id | dim | The unique identifier of the campaign |
| Campaign name | campaign_name | dim | The name of the campaign | |
| Campaign start date | campaign_start_time | dim | The start date and start time of your campaign in UTC | |
| Campaign end date | campaign_end_time | dim | The end date and end time of your campaign in UTC | |
| Daily spend cap | campaign_daily_spend_cap | dim | The daily spend cap of the campaign | |
| Lifetime spend cap | campaign_lifetime_spend_cap | dim | The lifetime spend cap of the campaign | |
| Campaign status | campaign_status | dim | The status of the campaign | |
| Campaign objective type | campaign_objective_type | dim | The objective type of the campaign | |
| Order line ID | campaign_order_line_id | dim | The order line ID of the campaign | |
| Campaign created date | campaign_created_time | dim | The date the campaign was created | |
| Campaign updated date | campaign_updated_time | dim | The date the campaign was last updated | |
| TARGETING BREAKDOWNS | Keyword | targeting_keyword | dim | Search term used by the user triggering the ad. Note that this field will only return data if you target by keyword |
| Gender | targeting_gender | dim | User gender. Note that this field will only return data if you target by gender | |
| Age group | targeting_age | dim | User age group. Note that this field will only return data if you target by age | |
| Country code | targeting_country | dim | Two-letter code of the user country. Note that this field will only return data if you target by country | |
| Country name | targeting_country_name | dim | Name of the user country. Note that this field will only return data if you target by country | |
| Region code | targeting_region | dim | Code of the user region. Note that this field will only return data if you target by region | |
| Region name | targeting_region_name | dim | Name of the user region. Note that this field will only return data if you target by region | |
| Location | targeting_location | dim | User location: metropolitan area or region. Note that this field will only return data if you target by location | |
| App type | targeting_app_type | dim | Type of the user's app, eg. "web" or "iphone". Note that this field will only return data if you target by app type | |
| Feed type | targeting_feed_type | dim | Type of the feed, eg. "TWOCOLUMN_FEED". Note that this field will only return data if you target by feed type | |
| Placement | targeting_placement | dim | Placement, eg. "HOME_FEED" or "RELATED_PINS". Note that this field will only return data if you target by placement | |
| Targeted interest | targeting_targeted_interest | dim | Targeted user interest. Note that this field will only return data if you target by interest | |
| Pinner interest | targeting_pinner_interest | dim | Targeted user interest. Note that this field will only return data if you target by interest | |
| Audience include | targeting_audience_include | dim | Targeted user belonging to an audience. Note that this field will only return data if you target by audience | |
| AD GROUP | Ad group campaign ID | ad_group_campaign_id | dim | The unique identifier of the campaign of the ad group |
| Ad group ID | ad_group_id | dim | The unique identifier of the ad group | |
| Ad group name | ad_group_name | dim | The name of the ad group | |
| Ad group status | ad_group_status | dim | The status of the ad group | |
| Ad group type | ad_group_type | dim | The type of the ad group | |
| Auto targeting enabled | ad_group_auto_targeting_enabled | dim | Whether auto targeting is enabled or not | |
| Bid | ad_group_bid_value | dim | The bid amount of the ad group in the currency of the advertiser account | |
| Billable event | ad_group_billable_event | dim | The billable event of the ad group | |
| Budget | ad_group_budget_value | dim | The budget of the ad group in the currency of the advertiser account. Ad group budgets will be blank if they belong to a campaign that is using campaign budget optimisation | |
| Budget type | ad_group_budget_type | dim | The budget type of the ad group | |
| Lifetime frequency cap | ad_group_lifetime_frequency_cap | dim | Lifetime frequency cap of the ad group | |
| Optimization goal conversion tag ID | ad_group_optimization_goal_metadata_conversion_tag_id | dim | The unique identifier for the conversion tag of the ad group | |
| Optimization goal conversion event | ad_group_optimization_goal_metadata_conversion_event | dim | The conversion event of the ad group | |
| Optimization goal engagement window | ad_group_optimization_goal_metadata_engagement_window | dim | The engagement attribution window in days | |
| Optimization goal click window | ad_group_optimization_goal_metadata_click_window | dim | The click attribution window in days | |
| Optimization goal view window | ad_group_optimization_goal_metadata_view_window | dim | The view attribution window in days | |
| Optimization goal conversion learning mode type | ad_group_optimization_goal_metadata_learning_mode_type | dim | The learning mode type of the ad group | |
| Optimization goal CPA value | ad_group_optimization_goal_metadata_cpa_goal_value | dim | The CPA goal value of the ad group in the currency of the advertiser account | |
| Pacing delivery type | ad_group_pacing_delivery_type | dim | The pacing delivery type of the ad group | |
| Pin promotion IDs | ad_group_pin_promotion_ids | dim | The unique identifiers for the pin promotions of the ad group | |
| Placement group | ad_group_placement_group | dim | List of placements group for the ad group | |
| Targeting app type | ad_group_targeting_spec_app_type | dim | List of app types the ad group is targeting | |
| Targeting gender | ad_group_targeting_spec_gender | dim | List of genders the ad group is targeting | |
| Targeting locale | ad_group_targeting_spec_locale | dim | List of locales the ad group is targeting | |
| Targeting location | ad_group_targeting_spec_location | dim | List of locations the ad group is targeting | |
| Targeting geo | ad_group_targeting_spec_geo | dim | List of geolocations the ad group is targeting | |
| Tracking URLs | ad_group_tracking_urls | dim | The tracking URLs of the ad group | |
| Ad group start date | ad_group_start_time | dim | The start date and start time of your ad group in UTC | |
| Ad group end date | ad_group_end_time | dim | The end date and end time of your ad group in UTC | |
| Ad group created date | ad_group_created_time | dim | The date the ad group was created | |
| Ad group updated date | ad_group_updated_time | dim | The date the ad group was last updated | |
| PIN PROMOTIONS | Ad ID | pin_promotion_id | dim | The unique ID of the ad/pin promotion |
| Pin ID | pin_promotion_pin_id | dim | ID of the pin used in the promoted pin / ad | |
| Promoted pin name | pin_promotion_name | dim | Name of promoted pin / ad | |
| Promoted pin status | pin_promotion_status | dim | Status of promoted pin / ad | |
| Promoted pin created date | pin_promotion_created_time | dim | The date the promoted pin was created | |
| Promoted pin updated date | pin_promotion_updated_time | dim | The date the promoted pin was last updated | |
| Android deep link | pin_promotion_android_deep_link | dim | Deep link for Android apps used in pin | |
| Android click tracking URL | pin_promotion_click_tracking_url | dim | 3rd-party click tracking URL used on promoted pin / ad | |
| Creative type | pin_promotion_creative_type | dim | Creative type used in the promoted pin / ad | |
| Destination URL | pin_promotion_destination_url | dim | Destination URL used in promoted pin / ad | |
| IOS deep link | pin_promotion_ios_deep_link | dim | Deep link for iOS apps used in pin | |
| Is pin deleted | pin_promotion_is_pin_deleted | dim | TRUE if pin has been deleted, FALSE if pin still exists | |
| Review status | pin_promotion_review_status | dim | Review status of promoted pin / ad | |
| View tracking URL | pin_promotion_view_tracking_url | dim | 3rd-party impression or view tracking URL used on promoted pin / ad | |
| Targeting value | targeting_value | dim | The targeting value | |
| Targeting type | targeting_type | dim | The targeting type | |
| DEPRECATED | Creative type | campaign_creative_type | dim | The creative type of the campaign. Please note that this field will be removed on 2019-10-03 |
| Engagement window days | advertiser_engagement_window_days | dim | The tracking window for engagements in days. Please note that this field will be removed on 2022-01-17 | |
| Campaign type | campaign_type | dim | The type of the campaign. Please note that this field will be removed on 2019-10-03 | |
| Placement exclusion | campaign_placement_exclusion | dim | The placement exclusion of the campaign. Please note that this field will be removed on 2019-10-03 | |
| Campaign upgrade status | campaign_upgrade_status | dim | The upgrade status of the campaign. Please note that this field will be removed on 2019-10-03 | |
| Campaign entity version | campaign_entity_version | dim | The entity version of the campaign. Please note that this field will be removed on 2021-02-01 | |
| Is agency | advertiser_is_agency | dim | Whether of not the advertiser is an agency. Please note that this field will be removed on 2023-05-24 | |
| Conversion learning mode type | ad_group_conversion_learning_mode_type | dim | The type of conversion learning mode of the ad group. Please note that this field will be removed on 2021-02-25 | |
| Advertiser created date | advertiser_created_time | dim | The date the advertiser was created. Please note that this field will be removed on 2023-05-24 | |
| Advertiser updated date | advertiser_updated_time | dim | The date the advertiser was last updated. Please note that this field will be removed on 2023-05-24 | |
| VAT number | advertiser_vat_number | dim | The VAT number of the advertiser. Please note that this field will be removed on 2023-05-24 | |
| VAT exempt number | advertiser_vat_exempt_number | dim | The VAT exempt number of the advertiser. Please note that this field will be removed on 2023-05-24 | |
| Represented country | advertiser_represented_advertiser_country | dim | The country the advertiser represents. Please note that this field will be removed on 2023-05-24 | |
| Advertiser type | advertiser_type | dim | The type of the advertiser. Please note that this field will be removed on 2023-05-24 | |
| Is paying agency | advertiser_is_agency_paying | dim | Whether of not the advertiser is a paying agency. Please note that this field will be removed on 2023-05-24 | |
| Business address | advertiser_business_address | dim | The business address of the advertiser. Please note that this field will be removed on 2023-05-24 | |
| Advertiser is one-tap | advertiser_is_one_tap | dim | Whether of not the advertiser is a one-tap. Please note that this field will be removed on 2023-05-24 | |
| Ad group bid type | ad_group_bid_type | dim | The bid type of the ad group. Please note that this field will be removed on 2019-10-03 | |
| Ad group upgrade status | ad_group_upgrade_status | dim | The upgrade status of the ad group. Please note that this field will be removed on 2019-10-03 | |
| Measurement partner campaign id | campaign_measurement_partner_campaign_id | dim | The unique identifier of the measurement partner's campaign. Please note that this field will be removed on 2021-02-01 | |
| Campaign is one-tap | campaign_is_one_tap | dim | Whether the campaign is one-tap of not. Please note that this field will be removed on 2019-10-03 | |
| Product filter | campaign_product_filter | dim | The product filter of the campagin. Please note that this field will be removed on 2021-02-01 | |
| Ad group targeting type (deprecated) | ad_group_targeting_type | dim | The targeting type of the ad group. Please note that this field will be removed on 2020-12-08 | |
| Billing group | campaign_billing_group | dim | The billing group of the campaign. Please note that this field will be removed on 2021-02-01 | |
| Ad group targeting value (deprecated) | ad_group_targeting_value | dim | The targeting value of the ad group. Please note that this field will be removed on 2020-12-08 | |
| Click window days | advertiser_click_window_days | dim | The tracking window for clicks in days. Please note that this field will be removed on 2022-01-17 | |
| Ad group targeting term (deprecated) | ad_group_targeting_spec_term | dim | List of terms the ad group is targeting. Please note that this field will be removed on 2020-12-08 | |
| View window days | advertiser_view_window_days | dim | The tracking window for views in days. Please note that this field will be removed on 2022-01-17 | |
| Ad group entity version | ad_group_entity_version | dim | The entity version of the ad group. Please note that this field will be removed on 2021-02-25 | |
| Merchant ID | advertiser_merchant_id | dim | The merchant ID of the advertiser. Please note that this field will be removed on 2023-05-24 | |
| Is a test account | advertiser_test_account | dim | Whether or not the advertiser is a test account. Please note that this field will be removed on 2023-05-24 | |
| CORE METRICS | Impressions paid | impressions_paid | met | The number of impressions from your promoted Pins. This includes both paid impressions and over-delivered impressions |
| Impressions earned | impressions_earned | met | The number of impressions from Repins of your promoted Pins | |
| Frequency | frequency | met | The average number of times each user saw your ad | |
| Reach | reach | met | Total number of unique users who saw your ads | |
| Impressions | total_impressions | met | The number of impressions from earned and paid sources | |
| Clicks paid | clickthrough_paid | met | The number of clicks from your promoted Pins. This includes both paid clicks and over-delivered clicks | |
| Clicks earned | clickthrough_earned | met | The number of clicks from Repins of your promoted Pins | |
| Clicks | total_clickthrough | met | The number of clicks from earned and paid sources | |
| CTR (%) | ctr_rate_perc | met | Click-through rate | |
| CTR paid (%) | ctr_rate_paid_perc | met | The click-through rate of paid sources | |
| CTR earned (%) | ctr_rate_earned_perc | met | The click-through rate of earned sources | |
| Outbound clicks paid | outbound_clicks_paid | met | The number of paid outbound clicks from your promoted Pins | |
| Outbound clicks earned | outbound_clicks_earned | met | The number of earned outbound clicks from your promoted Pins | |
| Outbound clicks | outbound_clicks | met | The total number of outbound clicks from your promoted Pins | |
| Outbound CTR paid | outbound_ctr_paid | met | Paid outbound click-through rate. The ratio of paid outbound clicks to impressions of your promoted Pins | |
| Outbound CTR earned | outbound_ctr_earned | met | Earned outbound click-through rate. The ratio of earned outbound clicks to impressions of your promoted Pins | |
| Outbound CTR | outbound_ctr | met | Outbound click-through rate. The ratio of outbound clicks to impressions of your promoted Pins | |
| Conversions | total_conversions | met | This is the sum of all website conversions. For example, if you track sign ups and checkouts on your website, it's the sum of all sign ups and checkouts attributed from clicks, engagements and views on Pinterest | |
| Conversions quantity | total_conversions_quantity | met | Conversions quantity | |
| Conversions value | total_conversions_value | met | Conversions value | |
| Saves paid | saves_paid | met | The number of paid Repins of your promoted Pins | |
| Saves earned | saves_earned | met | The number of unpaid Repins of your promoted Pins | |
| Saves | total_saves | met | The number of Repins from earned and paid sources | |
| Save rate | save_rate | met | The rate of Repins | |
| Save rate paid | save_rate_paid | met | The rate of paid Repins | |
| Save rate earned | save_rate_earned | met | The rate of earned Repins | |
| Carousel swipes paid | carousel_swipes_paid | met | The number of paid swipes from your promoted carousel Pins | |
| Carousel swipes earned | carousel_swipes_earned | met | The number of non-paid swipes from your promoted carousel Pins | |
| Carousel swipes | carousel_swipes_total | met | The number of swipes from your promoted carousel Pins. This includes both paid and non-paid activity | |
| Engagements paid | engagements_paid | met | Total engagements from paid sources | |
| Engagements earned | engagements_earned | met | Total engagements from earned sources | |
| Engagements | total_engagements | met | Total engagements from earned and paid sources | |
| CPM | cpm | met | Cost per mille | |
| CPE | cpe | met | Cost per engagement | |
| CPE paid | cpe_paid | met | Cost per paid engagement | |
| CPE earned | cpe_earned | met | Cost per earned engagement | |
| CPC | cpc | met | Cost per click | |
| CPC paid | cpc_paid | met | Cost per paid click | |
| CPC earned | cpc_earned | met | Cost per earned click | |
| Cost | cost | met | The money you spent for promoted Pins, in the currency of the advertiser | |
| Cost (EUR) | cost_eur | met | The money you spent for promoted Pins, converted to Euros | |
| Cost (USD) | cost_usd | met | The money you spent for promoted Pins, converted to US dollars | |
| Cost (GBP) | cost_gbp | met | The money you spent for promoted Pins, converted to British pounds | |
| Conversion rate | conversion_rate | met | Total conversions divided by total clicks | |
| Cost per conversion | cost_per_conversion | met | Cost divided by total conversions | |
| VIDEO ENGAGEMENTS | Video avg. watch time (s) earned | video_avg_watchtime_in_second_2 | met | Average watch time of all video ads, including seeks and loops, after being saved to another person's board |
| Video avg. watch time (s) paid | video_avg_watchtime_in_second_1 | met | Average watch time of all video ads, including seeks and loops | |
| Video starts earned | video_p0_combined_2 | met | Number of times your video ad started playing after it was saved to another person's board | |
| Video starts paid | video_p0_combined_1 | met | Number of times your video ad started playing | |
| Video views earned | video_mrc_views_2 | met | Number of times your video ad played continuously for 2 seconds while 50% in view after being saved to another person's board | |
| Video views paid | video_mrc_views_1 | met | Number of times your video ad played continuously for 2 seconds while 50% in view | |
| Three second video views | video_3s_views | met | Total number of times your video ad played continuously for at least 3 seconds while 50% visible (includes both paid and earned) | |
| Video views at 100% paid | video_p100_complete_1 | met | Number of times your video ad reached 100% of its length, including views that skipped ahead to this point | |
| Video views at 100% earned | video_p100_complete_2 | met | Number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this point | |
| Video views at 25% paid | video_p25_combined_1 | met | Number of times your video ad reached 25% of its length, including views that skipped ahead to this point | |
| Video views at 25% earned | video_p25_combined_2 | met | Number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this point | |
| Video views at 50% paid | video_p50_combined_1 | met | Number of times your video ad reached 50% of its length, including views that skipped ahead to this point | |
| Video views at 50% earned | video_p50_combined_2 | met | Number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this point | |
| Video views at 75% paid | video_p75_combined_1 | met | Number of times your video ad reached 75% of its length, including views that skipped ahead to this point | |
| Video views at 75% earned | video_p75_combined_2 | met | Number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this point | |
| Video views at 95% paid | video_p95_combined_1 | met | Number of times your video ad reached 95% of its length, including views that skipped ahead to this point | |
| Video views at 95% earned | video_p95_combined_2 | met | Number of times your video ad reached 95% of its length after it was saved to another person's board, including views that skipped ahead to this point | |
| CONVERSIONS ADD TO CART | Click-through conversions (add to cart) | total_click_add_to_cart | met | Total number of add to cart events resulting from clicks on your ads |
| Conversion quantity from add to cart - clicks | total_click_add_to_cart_quantity | met | Total quantity of add to cart events resulting from clicks on your ads | |
| Click-through value (add to cart) | total_click_add_to_cart_value | met | Total value of add to cart events resulting from clicks on your ads | |
| Engagement conversions (add to cart) | total_engagement_add_to_cart | met | Total number of add to cart events resulting from engagement with your ads | |
| Conversion quantity from add to cart - engagements | total_engagement_add_to_cart_quantity | met | Total quantity of add to cart events resulting from engagement with your ads | |
| Engagement value (add to cart) | total_engagement_add_to_cart_value | met | Total value of add to cart events resulting from engagement with your ads | |
| View-through conversions (add to cart) | total_view_add_to_cart | met | Total number of add to cart events resulting from views of your ads | |
| Conversion quantity from add to cart - views | total_view_add_to_cart_quantity | met | Total quantity of add to cart events resulting from views of your ads | |
| View-through value (add to cart) | total_view_add_to_cart_value | met | Total value of add to cart events resulting from views of your ads | |
| Add to cart desktop action to desktop conversion | total_add_to_cart_desktop_action_to_desktop_conversion | met | Total number of desktop add to cart actions leading to a desktop add to cart conversion | |
| Add to cart desktop action to mobile conversion | total_add_to_cart_desktop_action_to_mobile_conversion | met | Total number of desktop add to cart actions leading to a mobile add to cart conversion | |
| Add to cart desktop action to tablet conversion | total_add_to_cart_desktop_action_to_tablet_conversion | met | Total number of desktop add to cart actions leading to a tablet add to cart conversion | |
| Add to cart mobile action to desktop conversion | total_add_to_cart_mobile_action_to_desktop_conversion | met | Total number of mobile add to cart actions leading to a desktop add to cart conversion | |
| Add to cart mobile action to mobile conversion | total_add_to_cart_mobile_action_to_mobile_conversion | met | Total number of mobile add to cart actions leading to a mobile add to cart conversion | |
| Add to cart mobile action to tablet conversion | total_add_to_cart_mobile_action_to_tablet_conversion | met | Total number of desktop add to cart actions leading to a mobile add to cart conversion | |
| Add to cart tablet action to desktop conversion | total_add_to_cart_tablet_action_to_desktop_conversion | met | Total number of tablet add to cart actions leading to a desktop add to cart conversion | |
| Add to cart tablet action to mobile conversion | total_add_to_cart_tablet_action_to_mobile_conversion | met | Total number of tablet add to cart actions leading to a mobile add to cart conversion | |
| Add to cart tablet action to tablet conversion | total_add_to_cart_tablet_action_to_tablet_conversion | met | Total number of tablet add to cart actions leading to a tablet add to cart conversion | |
| In-app CPA (add to cart) | inapp_add_to_cart_cost_per_action | met | Average cost per in-app add to cart events | |
| In-app ROAS (add to cart) | inapp_add_to_cart_roas | met | Average return on spend for in-app add to cart events | |
| In-app conversions (add to cart) | total_inapp_add_to_cart | met | Total number of in-app add to cart events resulting from interactions with your ads | |
| In-app order value (add to cart) | total_inapp_add_to_cart_value | met | Total value of in-app add to cart events resulting from interactions with your ads | |
| In-app click-through conversions (add to cart) | total_inapp_click_add_to_cart | met | Total number of in-app add to cart events resulting from clicks on your ads | |
| In-app click-through order value (add to cart) | total_inapp_click_add_to_cart_value | met | Total value of in-app add to cart events resulting from clicks on your ads | |
| In-app engagement conversions (add to cart) | total_inapp_engagement_add_to_cart | met | Total number of in-app add to cart events resulting from engagement with your ads | |
| In-app engagement order value (add to cart) | total_inapp_engagement_add_to_cart_value | met | Total value of in-app add to cart events resulting from engagement with your ads | |
| In-app view-through conversions (add to cart) | total_inapp_view_add_to_cart | met | Total number of in-app add to cart events resulting from views of your ads | |
| In-app view-through order value (add to cart) | total_inapp_view_add_to_cart_value | met | Total value of in-app add to cart events resulting from views of your ads | |
| Web conversions (add to cart) | total_web_add_to_cart | met | Total number of web add to cart events resulting from interactions with your ads | |
| Web order value (add to cart) | total_web_add_to_cart_value | met | Total value of web add to cart events resulting from interactions with your ads | |
| Web click-through conversions (add to cart) | total_web_click_add_to_cart | met | Total number of web add to cart events resulting from clicks on your ads | |
| Web click-through order value (add to cart) | total_web_click_add_to_cart_value | met | Total value of web add to cart events resulting from interactions with your ads | |
| Web engagement conversions (add to cart) | total_web_engagement_add_to_cart | met | Total number of web add to cart events resulting from engagement with your ads | |
| Web engagement order value (add to cart) | total_web_engagement_add_to_cart_value | met | Total value of web add to cart events resulting from engagement with your ads | |
| Web view-through conversions (add to cart) | total_web_view_add_to_cart | met | Total number of web add to cart events resulting from views of your ads | |
| Web view-through order value (add to cart) | total_web_view_add_to_cart_value | met | Total value of web add to cart events resulting from views of your ads | |
| Offline order value (Lead) | total_offline_lead_value | met | Total value of offline lead events resulting from interactions with your ad | |
| CPA (Add to cart) | add_to_cart_cost_per_action | met | Average cost per add to cart event | |
| ROAS (Add to cart) | add_to_cart_roas | met | Average return on ad spend for add to cart events | |
| Conversions (Add to Cart) | total_add_to_cart | met | Total number of add to cart events resulting from interactions with your ad | |
| Conversions Value (Add to cart) | total_add_to_cart_value | met | Total value of add to cart events resulting from interactions with your ad | |
| CONVERSIONS LEAD | Web conversions (Lead) | total_web_lead | met | Total number of web lead events resulting from clicks on your ad |
| Web order value (Lead) | total_web_lead_value | met | Total value of web lead events resulting from interactions with your ad | |
| Click-through conversions (lead) | total_click_lead | met | Total number of lead events resulting from clicks on your ads | |
| Conversion quantity from lead - clicks | total_click_lead_quantity | met | Total quantity of lead events resulting from clicks on your ads | |
| Click-through value (lead) | total_click_lead_value | met | Total value of lead events resulting from clicks on your ads | |
| Engagement conversions (lead) | total_engagement_lead | met | Total number of lead events resulting from engagement with your ads | |
| Conversions (lead) | total_lead | met | Total leads from clicks, engagements and views | |
| Conversion quantity from lead - engagements | total_engagement_lead_quantity | met | Total quantity of lead events resulting from engagement with your ads | |
| Engagement value (lead) | total_engagement_lead_value | met | Total value of lead events resulting from engagement with your ads | |
| View-through conversions (lead) | total_view_lead | met | Total number of lead events resulting from views of your ads | |
| Conversion quantity from lead - views | total_view_lead_quantity | met | Total quantity of lead events resulting from views of your ads | |
| View-through value (lead) | total_view_lead_value | met | Total value of lead events resulting from views of your ads | |
| Leads desktop action to desktop conversion | total_lead_desktop_action_to_desktop_conversion | met | Total number of desktop lead actions leading to a desktop lead conversion | |
| Leads desktop action to mobile conversion | total_lead_desktop_action_to_mobile_conversion | met | Total number of desktop lead actions leading to a mobile lead conversion | |
| Leads desktop action to tablet conversion | total_lead_desktop_action_to_tablet_conversion | met | Total number of desktop lead actions leading to a tablet lead conversion | |
| Leads mobile action to desktop conversion | total_lead_mobile_action_to_desktop_conversion | met | Total number of mobile lead actions leading to a desktop lead conversion | |
| Leads mobile action to mobile conversion | total_lead_mobile_action_to_mobile_conversion | met | Total number of mobile lead actions leading to a mobile lead conversion | |
| Leads mobile action to tablet conversion | total_lead_mobile_action_to_tablet_conversion | met | Total number of mobile lead actions leading to a tablet lead conversion | |
| Leads tablet action to desktop conversion | total_lead_tablet_action_to_desktop_conversion | met | Total number of tablet lead actions leading to a desktop lead conversion | |
| Leads tablet action to mobile conversion | total_lead_tablet_action_to_mobile_conversion | met | Total number of tablet lead actions leading to a mobile lead conversion | |
| Leads tablet action to tablet conversion | total_lead_tablet_action_to_tablet_conversion | met | Total number of tablet lead actions leading to a tablet lead conversion | |
| CONVERSIONS APP INSTALL | Click-through conversions (app install) | total_click_app_install | met | Total number of app install events resulting from clicks on your ads |
| Click-through value (app install) | total_click_app_install_value | met | Total value of app install events resulting from clicks on your ads | |
| Engagement conversions (app install) | total_engagement_app_install | met | Total number of app install events resulting from engagement with your ads | |
| Engagement value (app install) | total_engagement_app_install_value | met | Total value of app install events resulting from engagement with your ads | |
| View-through conversions (app install) | total_view_app_install | met | Total number of app install events resulting from views of your ads | |
| View-through value (app install) | total_view_app_install_value | met | Total value of app install events resulting from views of your ads | |
| App install desktop action to desktop conversion | total_app_install_desktop_action_to_desktop_conversion | met | Total number of desktop app install actions leading to a desktop app install conversion | |
| App install desktop action to mobile conversion | total_app_install_desktop_action_to_mobile_conversion | met | Total number of desktop app install actions leading to a mobile app install conversion | |
| App install desktop action to tablet conversion | total_app_install_desktop_action_to_tablet_conversion | met | Total number of desktop app install actions leading to a tablet app install conversion | |
| app install mobile action to desktop conversion | total_app_install_mobile_action_to_desktop_conversion | met | Total number of mobile app install actions leading to a desktop app install conversion | |
| App install mobile action to mobile conversion | total_app_install_mobile_action_to_mobile_conversion | met | Total number of mobile app install actions leading to a mobile app install conversion | |
| App install mobile action to tablet conversion | total_app_install_mobile_action_to_tablet_conversion | met | Total number of mobile app install actions leading to a tablet app install conversion | |
| App install tablet action to desktop conversion | total_app_install_tablet_action_to_desktop_conversion | met | Total number of tablet app install actions leading to a desktop app install conversion | |
| App install tablet action to mobile conversion | total_app_install_tablet_action_to_mobile_conversion | met | Total number of tablet app install actions leading to a mobile app install conversion | |
| App install tablet action to tablet conversion | total_app_install_tablet_action_to_tablet_conversion | met | Total number of tablet app install actions leading to a tablet app install conversion | |
| In-app CPA (app install) | inapp_app_install_cost_per_action | met | Average cost per in-app app install events | |
| In-app ROAS (App install) | inapp_app_install_roas | met | Average return on ad spend for in-app app install events | |
| In-app conversions (app install) | total_inapp_app_install | met | Total number of in-app app install events resulting from interactions with your ads | |
| In-app order value (App install) | total_inapp_app_install_value | met | Total value of in-app app install events resulting from interactions with your ad | |
| In-app click-through conversions (app install) | total_inapp_click_app_install | met | Total number of in-app app install events resulting from clicks on your ads | |
| In-app click-through order value (app install) | total_inapp_click_app_install_value | met | Total value of in-app app install events resulting from clicks on your ads | |
| In-app engagement conversions (app install) | total_inapp_engagement_app_install | met | Total number of in-app app install events resulting from engagement with your ads | |
| In-app engagement order value (app install) | total_inapp_engagement_app_install_value | met | Total value of in-app app install events resulting from engagement with your ads | |
| In-app view-through conversions (app install) | total_inapp_view_app_install | met | Total number of in-app app install events resulting from views of your ads | |
| In-app view-through order value (app install) | total_inapp_view_app_install_value | met | Total value of in-app app install events resulting from views of your ads | |
| Conversions (app install) | total_app_install | met | Total number of app install events resulting from interactions with your ads | |
| Order value (App install) | total_app_install_value | met | Total value of app install events resulting from interactions with your ad | |
| CPA (app install) | app_install_cost_per_action | met | Average cost per app install events | |
| CONVERSIONS CHECKOUT | Click-through conversions (checkout) | total_click_checkout | met | Checkouts that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest |
| View-through conversions (checkout) | total_view_checkout | met | Checkouts that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest | |
| Click-through order quantity (checkout) | total_click_checkout_quantity | met | Clicks checkout quantity | |
| Click-through order value (checkout) | total_click_checkout_value | met | Clicks checkout value | |
| Engagement conversions (checkout) | total_engagement_checkout | met | Engagements checkout | |
| Engagement order quantity (checkout) | total_engagement_checkout_quantity | met | Engagements checkout quantity | |
| Engagement order value (checkout) | total_engagement_checkout_value | met | Engagements checkout value | |
| View-through order quantity (checkout) | total_view_checkout_quantity | met | Views checkout quantity | |
| View-through order value (checkout) | total_view_checkout_value | met | Views checkout value | |
| Checkouts desktop action to desktop conversion | total_checkout_desktop_action_to_desktop_conversion | met | Checkouts desktop action to desktop conversion | |
| Checkouts desktop action to mobile conversion | total_checkout_desktop_action_to_mobile_conversion | met | Checkouts desktop action to mobile conversion | |
| Checkouts desktop action to tablet conversion | total_checkout_desktop_action_to_tablet_conversion | met | Checkouts desktop action to tablet conversion | |
| Checkouts mobile action to desktop conversion | total_checkout_mobile_action_to_desktop_conversion | met | Checkouts mobile action to desktop conversion | |
| Checkouts mobile action to mobile conversion | total_checkout_mobile_action_to_mobile_conversion | met | Checkouts mobile action to mobile conversion | |
| Checkouts mobile action to tablet conversion | total_checkout_mobile_action_to_tablet_conversion | met | Checkouts mobile action to tablet conversion | |
| Checkouts tablet action to desktop conversion | total_checkout_tablet_action_to_desktop_conversion | met | Checkouts tablet action to desktop conversion | |
| Checkouts tablet action to mobile conversion | total_checkout_tablet_action_to_mobile_conversion | met | Checkouts tablet action to mobile conversion | |
| Checkouts tablet action to tablet conversion | total_checkout_tablet_action_to_tablet_conversion | met | Checkouts tablet action to tablet conversion | |
| Web conversions (Signup) | total_web_signup | met | Total number of web signup events resulting from clicks on your ad | |
| Web order value (Signup) | total_web_signup_value | met | Total value of web signup events resulting from interactions with your ad | |
| Web conversions (Page visit) | total_web_page_visit | met | Total number of web page visit events resulting from clicks on your ad | |
| Web order value (Page visit) | total_web_page_visit_value | met | Total value of web page visit events resulting from interactions with your ad | |
| Web ROAS (Page visit) | web_page_visit_roas | met | Average return on ad spend for web page visit events | |
| Web CPA (Page visit) | web_page_visit_cost_per_action | met | Average cost per web page visit event | |
| Web conversions (Custom) | total_web_custom | met | Total number of web custom events resulting from clicks on your ad | |
| Web order value (Custom) | total_web_custom_value | met | Total value of web custom events resulting from interactions with your ad | |
| Web conversions (Checkout) | total_web_checkout | met | Total number of web checkout events resulting from clicks on your ad | |
| Web order value (Checkout) | total_web_checkout_value | met | Total value of web checkout events resulting from interactions with your ad | |
| Web CPA (Checkout) | web_checkout_cost_per_action | met | Average cost per web checkout event | |
| Web click-through conversions (Checkout) | total_web_click_checkout | met | Total number of web checkout events resulting from clicks on your ad | |
| Web click-through order value (Checkout) | total_web_click_checkout_value | met | Total value of web checkout events resulting from clicks on your ad | |
| Web engagement conversions (Checkout) | total_web_engagement_checkout | met | Total number of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | |
| Web engagement order value (Checkout) | total_web_engagement_checkout_value | met | Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | |
| Web view-through conversions (Checkout) | total_web_view_checkout | met | Total number of web checkout events resulting from views of your ad | |
| Web view-through order value (Checkout) | total_web_view_checkout_value | met | Total value of web checkout events resulting from views of your ad | |
| Web ROAS (Checkout) | web_checkout_roas | met | Average return on ad spend for web checkout events | |
| In-app CPA (Checkout) | inapp_checkout_cost_per_action | met | Average cost per in-app checkout event | |
| In-app ROAS (Checkout) | inapp_checkout_roas | met | Average return on ad spend for in-app checkout events | |
| In-app conversions (Checkout) | total_inapp_checkout | met | Total number of in-app checkout events resulting from clicks on your ad | |
| In-app order value (Checkout) | total_inapp_checkout_value | met | Total value of in-app checkout events resulting from interactions with your ad | |
| In-app click-through conversions (Checkout) | total_inapp_click_checkout | met | Total number of in-app checkout events resulting from clicks on your ad | |
| In-app click-through order value (Checkout) | total_inapp_click_checkout_value | met | Total value of in-app checkout events resulting from clicks on your ad | |
| In-app engagement conversions (Checkout) | total_inapp_engagement_checkout | met | Total number of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | |
| In-app engagement order value (Checkout) | total_inapp_engagement_checkout_value | met | Total value of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | |
| In-app view-through conversions (Checkout) | total_inapp_view_checkout | met | Total number of in-app checkout events resulting from views of your ad | |
| In-app view-through order value (Checkout) | total_inapp_view_checkout_value | met | Total value of in-app checkout events resulting from views of your ad | |
| In-app conversions (Signup) | total_inapp_signup | met | Total number of in-app signup events resulting from clicks on your ad | |
| In-app order value (Signup) | total_inapp_signup_value | met | Total value of in-app signup events resulting from interactions with your ad | |
| Offline conversions (Checkout) | total_offline_checkout | met | Total number of offline checkout events resulting from clicks on your ad | |
| Offline order value (Checkout) | total_offline_checkout_value | met | Total value of offline checkout events resulting from interactions with your ad | |
| Offline CPA (Checkout) | offline_checkout_cost_per_action | met | Average cost per offline checkout event | |
| Offline conversions (Custom) | total_offline_custom | met | Total number of offline custom events resulting from clicks on your ad | |
| Offline order value (Custom) | total_offline_custom_value | met | Total value of offline custom events resulting from interactions with your ad | |
| Offline ROAS (Checkout) | offline_checkout_roas | met | Average return on ad spend for offline checkout events | |
| Offline conversions (Lead) | total_offline_lead | met | Total number of offline lead events resulting from clicks on your ad | |
| Offline conversions (Signup) | total_offline_signup | met | Total number of offline signup events resulting from clicks on your ad | |
| Offline order value (Signup) | total_offline_signup_value | met | Total value of offline signup events resulting from interactions with your ad | |
| Conversions (Checkout) | total_checkout | met | Total number of checkout events that resulted from interactions with your ad | |
| Conversions Value (Checkout) | total_checkout_value | met | Total value of checkout events resulting from interactions with your ad | |
| ROAS (Checkout) | checkout_roas | met | Average return on ad spend for checkout events | |
| CPA (Checkout) | checkout_cost_per_action | met | Average cost per checkout event | |
| Conversions (Custom) | total_custom | met | Total number of custom events resulting from interactions with your ad | |
| Conversion value (Custom) | total_custom_value | met | Total value of custom events resulting from interactions with your ad | |
| CPA (Custom) | custom_cost_per_action | met | Average cost per custom event | |
| ROAS (Custom) | custom_roas | met | Average return on spend for custom events | |
| Conversion value (Lead) | total_lead_value | met | Total value of lead events resulting from interactions with your ad | |
| CPA (Lead) | lead_cost_per_action | met | Average cost per lead event | |
| ROAS (Lead) | lead_roas | met | Average return on ad spend for lead events | |
| Offline click-through conversions (Checkout) | total_offline_click_checkout | met | Total number of offline checkout events resulting from clicks on your ad | |
| Offline click-through order value (Checkout) | total_offline_click_checkout_value | met | Total value of offline checkout events resulting from clicks on your ad | |
| Offline engagement conversions (Checkout) | total_offline_engagement_checkout | met | Total number of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | |
| Offline engagement order value (Checkout) | total_offline_engagement_checkout_value | met | Total value of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) | |
| Offline view-through conversions (Checkout) | total_offline_view_checkout | met | Total number of offline checkout events resulting from views of your ad | |
| Offline view-through order value (Checkout) | total_offline_view_checkout_value | met | Total value of offline checkout events resulting from views of your ad | |
| Conversion value (Signup) | total_signup_value | met | Total value of signup events resulting from interactions with your ad | |
| CPA (Signup) | signup_cost_per_action | met | SIGNUP_COST_PER_ACTION | |
| ROAS (Signup) | signup_roas | met | Average return on ad spend for signup events | |
| CONVERSIONS CUSTOM | Click-through conversions (custom) | total_click_custom | met | Custom conversions that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest |
| Engagement conversions (custom) | total_engagement_custom | met | Custom conversions that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest | |
| View-through conversions (custom) | total_view_custom | met | Custom conversions that can be traced back to when somebody saw your promoted Pin | |
| Conversion quantity from custom - clicks | total_click_custom_quantity | met | Clicks custom quantity | |
| Conversion quantity from custom - views | total_view_custom_quantity | met | Views custom quantity | |
| Custom desktop actions to desktop conversion | total_custom_desktop_action_to_desktop_conversion | met | Custom desktop actions to desktop conversion | |
| Custom desktop actions to mobile conversion | total_custom_desktop_action_to_mobile_conversion | met | Custom desktop actions to mobile conversion | |
| Custom desktop actions to tablet conversion | total_custom_desktop_action_to_tablet_conversion | met | Custom desktop actions to tablet conversion | |
| Custom mobile actions to desktop conversion | total_custom_mobile_action_to_desktop_conversion | met | Custom mobile actions to desktop conversion | |
| Custom mobile actions to mobile conversion | total_custom_mobile_action_to_mobile_conversion | met | Custom mobile actions to mobile conversion | |
| Custom mobile actions to tablet conversion | total_custom_mobile_action_to_tablet_conversion | met | Custom mobile actions to tablet conversion | |
| Custom tablet actions to desktop conversion | total_custom_tablet_action_to_desktop_conversion | met | Custom tablet actions to desktop conversion | |
| Custom tablet actions to mobile conversion | total_custom_tablet_action_to_mobile_conversion | met | Custom tablet actions to mobile conversion | |
| Custom tablet actions to tablet conversion | total_custom_tablet_action_to_tablet_conversion | met | Custom tablet actions to tablet conversion | |
| Click-through value (custom) | total_click_custom_value | met | Clicks custom value | |
| Conversion quantity from custom - engagements | total_engagement_custom_quantity | met | Engagements custom quantity | |
| Engagement value (custom) | total_engagement_custom_value | met | Engagements custom value | |
| View-through value (custom) | total_view_custom_value | met | Views custom value | |
| CONVERSIONS PAGE VISIT | Click-through conversions (page visit) | total_click_page_visit | met | Page visits that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest |
| Engagement conversions (page visit) | total_engagement_page_visit | met | Page visits that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest | |
| View-through conversions (page visit) | total_view_page_visit | met | Page visits that can be traced back to when somebody saw your promoted Pin | |
| Conversion quantity from page visit - clicks | total_click_page_visit_quantity | met | Clicks page visit quantity | |
| Click-through value (page visit) | total_click_page_visit_value | met | Clicks page visit value | |
| Conversion quantity from page visits | total_engagement_page_visit_quantity | met | Engagements page visit quantity | |
| Engagement value (page visit) | total_engagement_page_visit_value | met | Engagements page visit value | |
| Conversion quantity from page visit - views | total_view_page_visit_quantity | met | Views page visit quantity | |
| View-through value (page visit) | total_view_page_visit_value | met | Views page visit value | |
| Page visits desktop action to desktop conversion | total_page_visit_desktop_action_to_desktop_conversion | met | Page visits desktop action to desktop conversion | |
| Page visits desktop action to mobile conversion | total_page_visit_desktop_action_to_mobile_conversion | met | Page visits desktop action to mobile conversion | |
| Page visits desktop action to tablet conversion | total_page_visit_desktop_action_to_tablet_conversion | met | Page visits desktop action to tablet conversion | |
| Page visits mobile action to desktop conversion | total_page_visit_mobile_action_to_desktop_conversion | met | Page visits mobile action to desktop conversion | |
| Page visits mobile action to mobile conversion | total_page_visit_mobile_action_to_mobile_conversion | met | Page visits mobile action to mobile conversion | |
| Page visits mobile action to tablet conversion | total_page_visit_mobile_action_to_tablet_conversion | met | Page visits mobile action to tablet conversion | |
| Page visits tablet action to desktop conversion | total_page_visit_tablet_action_to_desktop_conversion | met | Page visits tablet action to desktop conversion | |
| Page visits tablet action to mobile conversion | total_page_visit_tablet_action_to_mobile_conversion | met | Page visits tablet action to mobile conversion | |
| Page visits tablet action to tablet conversion | total_page_visit_tablet_action_to_tablet_conversion | met | Page visits tablet action to tablet conversion | |
| CONVERSIONS SIGNUP | Click-through conversions (signup) | total_click_signup | met | Sign ups that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest |
| Engagement conversions (signup) | total_engagement_signup | met | Sign ups that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest | |
| Conversion quantity from signup - engagements | total_engagement_signup_quantity | met | Engagements sign-up quantity | |
| Engagement value (signup) | total_engagement_signup_value | met | Engagements sign-up value | |
| Conversion quantity from signup - views | total_view_signup_quantity | met | Views sign-up quantity | |
| View-through value (signup) | total_view_signup_value | met | Views sign-up value | |
| Sign-ups desktop action to desktop conversion | total_signup_desktop_action_to_desktop_conversion | met | Sign-ups desktop action to desktop conversion | |
| Sign-ups desktop action to mobile conversion | total_signup_desktop_action_to_mobile_conversion | met | Sign-ups desktop action to mobile conversion | |
| Sign-ups desktop action to tablet conversion | total_signup_desktop_action_to_tablet_conversion | met | Sign-ups desktop action to tablet conversion | |
| Sign-ups mobile action to desktop conversion | total_signup_mobile_action_to_desktop_conversion | met | Sign-ups mobile action to desktop conversion | |
| Sign-ups mobile action to mobile conversion | total_signup_mobile_action_to_mobile_conversion | met | Sign-ups mobile action to mobile conversion | |
| Sign-ups mobile action to tablet conversion | total_signup_mobile_action_to_tablet_conversion | met | Sign-ups mobile action to tablet conversion | |
| Sign-ups tablet action to desktop conversion | total_signup_tablet_action_to_desktop_conversion | met | Sign-ups tablet action to desktop conversion | |
| Sign-ups tablet action to mobile conversion | total_signup_tablet_action_to_mobile_conversion | met | Sign-ups tablet action to mobile conversion | |
| Sign-ups tablet action to tablet conversion | total_signup_tablet_action_to_tablet_conversion | met | Sign-ups tablet action to tablet conversion | |
| Conversions (signup) | total_signup | met | Total sign-ups from clicks, engagements and views | |
| View-through conversions (signup) | total_view_signup | met | Sign ups that can be traced back to when somebody saw your promoted Pin | |
| Conversion quantity from signup - clicks | total_click_signup_quantity | met | Clicks sign-up quantity | |
| Click-through value (signup) | total_click_signup_value | met | Clicks sign-up value | |
| CONVERSIONS WATCH VIDEO | Click-through conversions (watch video) | total_click_watch_video | met | Total number of watch video events resulting from clicks on your ads |
| Conversion quantity from watch video - clicks | total_click_watch_video_quantity | met | Total quantity of watch video events resulting from clicks on your ads | |
| Click-through value (watch video) | total_click_watch_video_value | met | Total value of watch video events resulting from clicks on your ads | |
| Engagement conversions (watch video) | total_engagement_watch_video | met | Total number of watch video events resulting from engagement with your ads | |
| Conversion quantity from watch video - engagements | total_engagement_watch_video_quantity | met | Total quantity of watch video events resulting from engagement with your ads | |
| Engagement value (watch video) | total_engagement_watch_video_value | met | Total value of watch video events resulting from engagement with your ads | |
| View-through conversions (watch video) | total_view_watch_video | met | Total number of watch video events resulting from views of your ads | |
| Conversion quantity from watch video - views | total_view_watch_video_quantity | met | Total quantity of watch video events resulting from views of your ads | |
| View-through value (watch video) | total_view_watch_video_value | met | Total value of watch video events resulting from views of your ads | |
| Watch video desktop action to desktop conversion | total_watch_video_desktop_action_to_desktop_conversion | met | Total number of desktop watch video actions leading to a desktop watch video conversion | |
| Watch video desktop action to mobile conversion | total_watch_video_desktop_action_to_mobile_conversion | met | Total number of desktop watch video actions leading to a MOBILE watch video conversion | |
| Watch video desktop action to tablet conversion | total_watch_video_desktop_action_to_tablet_conversion | met | Total number of desktop watch video actions leading to a tablet watch video conversion | |
| Watch video mobile action to desktop conversion | total_watch_video_mobile_action_to_desktop_conversion | met | Total number of mobile watch video actions leading to a desktop watch video conversion | |
| Watch video mobile action to mobile conversion | total_watch_video_mobile_action_to_mobile_conversion | met | Total number of mobile watch video actions leading to a mobile watch video conversion | |
| Watch video mobile action to tablet conversion | total_watch_video_mobile_action_to_tablet_conversion | met | Total number of mobile watch video actions leading to a tablet watch video conversion | |
| Watch video tablet action to desktop conversion | total_watch_video_tablet_action_to_desktop_conversion | met | Total number of tablet watch video actions leading to a desktop watch video conversion | |
| Watch video tablet action to mobile conversion | total_watch_video_tablet_action_to_mobile_conversion | met | Total number of tablet watch video actions leading to a mobile watch video conversion | |
| Watch video tablet action to tablet conversion | total_watch_video_tablet_action_to_tablet_conversion | met | Total number of tablet watch video actions leading to a tablet watch video conversion | |
| Web conversions (watch video) | total_web_watch_video | met | Total number of web watch video events resulting from interactions with your ads | |
| Web order value (watch video) | total_web_watch_video_value | met | Total value of web watch video events resulting from interactions with your ads | |
| Web click-through conversions (watch video) | total_web_click_watch_video | met | Total number of web watch video events resulting from clicks on your ads | |
| Web click-through order value (watch video) | total_web_click_watch_video_value | met | Total value of web watch video events resulting from clicks on your ads | |
| Web engagement conversions (watch video) | total_web_engagement_watch_video | met | Total number of web watch video events resulting from engagement with your ads | |
| Web engagement order value (watch video) | total_web_engagement_watch_video_value | met | Total value of web watch video events resulting from engagement with your ads | |
| Web view-through conversions (watch video) | total_web_view_watch_video | met | Total number of web watch video events resulting from views of your ads | |
| Web view-through order value (watch video) | total_web_view_watch_video_value | met | Total value of web watch video events resulting from views of your ads | |
| Web CPA (watch video) | web_watch_video_cost_per_action | met | Average cost per web watch video events | |
| Web ROAS (watch video) | web_watch_video_roas | met | Average return on spend for web watch video events | |
| DEPRECATED | Total onsite checkouts | onsite_checkouts | met | On-site checkouts. Please note that this field will be removed on 2022-02-15 |
| Total onsite checkouts CPA | onsite_checkouts_cpa_billable | met | On-site checkouts cpa billable. Please note that this field will be removed on 2022-02-15 | |
| Close-up rate paid | closeups_rate_paid | met | The rate of paid close ups. Please note that this field will be removed on 2021-01-21 | |
| Close-up rate earned | closeups_rate_earned | met | The rate of earned close ups. Please note that this field will be removed on 2021-01-21 | |
| Close-up rate | closeups_rate | met | The rate of close ups. Please note that this field will be removed on 2021-01-21 | |
| Close-ups | total_closeups | met | The number of close-ups from earned and paid sources. Please note that this field will be removed on 2021-01-21 | |
| Close-ups earned | closeups_earned | met | The number of close-ups from Repins of your promoted Pins. Please note that this field will be removed on 2021-01-21 | |
| Close-ups paid | closeups_paid | met | The number of close-ups from your promoted Pins. Please note that this field will be removed on 2021-01-21 | |
| Total onsite checkouts value | onsite_checkouts_value | met | On-site checkouts value. Please note that this field will be removed on 2022-02-15 |