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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| EXPERIMENT & VARIATION REACHES (X) | Experiment name | experiment_name | dim | |
| Experiment ID | experiment_id | dim | ||
| Level of significance | confidence_threshold | dim | ||
| Start date | start_date_exp | dim | ||
| Start time of the day | start_time_exp | dim | ||
| End date | end_date_exp | dim | ||
| End time of the day | end_time_exp | dim | ||
| Reach variation name | reach_variation_name | dim | ||
| Reach variation ID | reach_variation_id | dim | ||
| EVENTS (X) | Event ID | event_id | dim | |
| Field to aggregate | field | dim | ||
| Aggregator | aggregator | dim | ||
| Scope | scope | dim | ||
| Result variation ID | results_variation_id | dim | ||
| Control group | is_baseline | dim | ||
| Level of entity | level | dim | ||
| Result variation name | results_variation_name | dim | ||
| Significance above threshold (Lift) | is_significant_lift | dim | ||
| Best performing variant (Lift) | is_most_conclusive_lift | dim | ||
| Confidence interval (Lift) | lift_confidence_interval | dim | ||
| Significance above threshold (Total increase) | is_significant_total_increase | dim | ||
| Best performing variant (Total increase) | is_most_conclusive_total_increase | dim | ||
| Confidence interval (Total increase) | total_increase_confidence_interval | dim | ||
| EXPERIMENTS (CLASSIC) | Experiment name | experiment_name_classic | dim | |
| Experiment ID | experiment_id_classic | dim | ||
| Start date | begin_date | dim | ||
| Start time of the day | begin_time | dim | ||
| End date | end_date | dim | ||
| End time of the day | end_time | dim | ||
| Variation name | variation_name | dim | ||
| Variation ID | variation_id | dim | ||
| Goal name | goal_name | dim | ||
| Goal ID | goal_id | dim | ||
| Baseline ID | baseline_id | dim | ||
| Is revenue goal (Boolean) | is_revenue | dim | ||
| Status | status | dim | ||
| EXPERIMENT & VARIATION REACHES (X) | Baseline reach | baseline_reach | met | |
| Treatment count | treatment_count | met | ||
| Total number of variation visitors | reach_variation_count | met | ||
| Treatment reach | treatment_reach | met | ||
| Total number of experiment visitors | total_count | met | ||
| Baseline count | baseline_count | met | ||
| Variation reached | variation_reach | met | ||
| EVENTS (X) | Result rate | rate | met | |
| Result value | value | met | ||
| Significance (Lift) | lift_significance | met | ||
| Improvement over the baseline variant (Lift) | lift_value | met | ||
| Visitors remaining (Lift) | lift_visitors_remaining | met | ||
| Significance (Total increase) | total_increase_significance | met | ||
| Improvement over the baseline variant (Total increase) | total_increase_value | met | ||
| Visitors remaining (Total increase) | total_increase_visitors_remaining | met | ||
| EXPERIMENTS (CLASSIC) | Visitors | visitors | met | |
| Conversions | conversions | met | ||
| Conversions rate | conversion_rate | met | ||
| Improvement | improvement | met | ||
| Statistical significance | statistical_significance | met | ||
| Absolute difference in conversion rates | difference | met | ||
| Lower confidence interval | difference_confidence_interval_min | met | ||
| Upper confidence interval | difference_confidence_interval_max | met | ||
| Estimated number of visitors | visitors_until_statistically_significant | met | ||
| Total revenue | revenue | met | ||
| Average revenue per visitors | revenue_per_visitor | met |