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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| Time | Year | performance_year | dim | |
| Year of week (Sun-Sat) | performance_year_of_week | dim | ||
| Year of week (Mon-Sun) | performance_year_of_week_iso | dim | ||
| Year & month | performance_year_month | dim | ||
| Month | performance_month | dim | ||
| Year & week (Sun-Sat) | performance_year_week | dim | ||
| Year & week (Mon-Sun) | performance_year_week_iso | dim | ||
| Week (Sun-Sat) | performance_week | dim | ||
| Week (Mon-Sun) | performance_week_iso | dim | ||
| Day of month | performance_day_of_month | dim | ||
| Day of week (Sun-Sat) | performance_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | performance_day_of_week_name_iso | dim | ||
| Date | performance_date | dim | ||
| Datetime | performance_atom | dim | ||
| Advertiser | Advertiser name | performance_advertiser_name | dim | Name of advertiser |
| Advertiser ID | performance_advertiser_id | dim | Nexxen internal ID for advertiser | |
| Insertion order | Insertion Order Name | performance_insertion_order_name | dim | Name of insertion order |
| Insertion Order ID | performance_insertion_order_id | dim | Nexxen internal ID for insertion order | |
| Package | Package name | performance_package_name | dim | Name of package |
| Package ID | performance_package_id | dim | Nexxen internal ID for package | |
| Line item | Line item name | performance_line_item_name | dim | Name of line item |
| Line item ID | performance_line_item_id | dim | Nexxen internal ID for line item | |
| Creative | Creative name | performance_creative_name | dim | Name of creative |
| Creative size | performance_creative_size | dim | Size of creative | |
| Geo | Country | performance_country | dim | Name of country. |
| Region | performance_region_name | dim | Name of region. | |
| DMA | performance_dma_name | dim | Name of DMA. | |
| City | performance_city_name | dim | Name of city. | |
| ZIP code | performance_zip_code | dim | Zip code (US only). | |
| Postal code | performance_postal_code | dim | Postal code. | |
| App | Mobile app ID | performance_mobile_app_id | dim | Nexxen internal ID for mobile app. |
| Mobile app name | performance_mobile_app_name | dim | Name of mobile app. | |
| Domain | Top-level domain | performance_top_level_domain | dim | Name of top-level domain. |
| Deal | Deal ID | performance_deal_id | dim | Publisher-provided external ID for deal. |
| Deal name | performance_deal_name | dim | Name of deal. | |
| Deal type | performance_deal_type | dim | Type of publisher deal. | |
| Beacon | Beacon ID | performance_beacon_id | dim | Nexxen internal ID for beacon. |
| Beacon name | performance_beacon_name | dim | Name of beacon. | |
| Other | IAB Category Name | performance_iab_category_name | dim | Name of IAB category |
| IAB Category ID | performance_iab_category_id | dim | ID of IAB category | |
| Impressions | performance_impressions | met | Number of impressions | |
| Clicks | performance_clicks | met | Clicks with impression date in last 60 days | |
| Contract actions | performance_actions | met | Actions (i.e., total conversions) with impression date in last 60 days | |
| Advertiser invoice (USD) | performance_advertiser_invoice | met | Inventory costs + data costs + Amobee fees + client margin (USD) | |
| Advertiser invoice (AUD) | performance_advertiser_invoice_aud | met | Inventory costs + data costs + Amobee fees + client margin (AUD) | |
| Advertiser invoice (GBP) | performance_advertiser_invoice_gbp | met | Inventory costs + data costs + Amobee fees + client margin (GBP) | |
| Advertiser invoice (EUR) | performance_advertiser_invoice_eur | met | Inventory costs + data costs + Amobee fees + client margin (EUR) | |
| CTR | performance_ctr | met | Click-through rate (clicks ÷ impressions) | |
| eCPM (USD) | performance_advertiser_ecpm | met | (Advertiser invoice * 1000) ÷ impressions (USD) | |
| eCPC (USD) | performance_advertiser_ecpc | met | Advertiser invoice ÷ clicks (USD) | |
| eCPA (USD) | performance_advertiser_ecpa | met | Advertiser invoice ÷ actions (USD) | |
| Measurable impressions | performance_measurable_imps | met | Impressions that were measurable by the viewability partner | |
| In-view impressions | performance_two_sec_viewable_imps | met | Impressions that were in-view, according to IAB standards, for 2+ seconds | |
| In-view rate | performance_in_view_rate_two_sec | met | In-view impressions ÷ measurable impressions | |
| User reach | performance_user_reach | met | Estimated count of unique users reached, based on devices and cookies | |
| Actions | performance_xd_actions | met | Cross-device actions | |
| Action Rate | performance_xd_action_rate | met | Cross-device action rate | |
| VTA cart value | performance_shopping_cart_value_vta | met | Value of shopping cart passed via action pixel for view-based actions | |
| CTA cart value | performance_shopping_cart_value_cta | met | Impressions that were measurable by the viewability partner | |
| Complete events | performance_complete_events | met | Number of times video/audio ad was completed | |
| 25% Complete | performance_percent_25_events | met | Number of times video/audio ad reached 25th percentile | |
| 50% Complete | performance_percent_50_events | met | Number of times video/audio ad reached 50th percentile | |
| 75% Complete | performance_percent_75_events | met | Number of times video/audio ad reached 70th percentile | |
| Completion rate | performance_video_completed_rate | met | Complete events ÷ impressions |