Metric list for MailChimp

CategoryFieldCodeDescription
SENT & OPENEDEmails sentemails_sent
Emails deliveredemails_delivered
Emails cancelledemails_cancelled
Delivery rate (%)delivery_rate_perc
Unique opensunique_opens
Total opensopens_total
Open rate (%)open_rate_perc
BOUNCESBouncesbounces
Bounce rate (%)bounce_rate_perc
Hard bounceshard_bounces
Soft bouncessoft_bounces
Hard bounce rate (%)hard_bounce_rate_perc
Soft bounce rate (%)soft_bounce_rate_perc
Syntax errorssyntax_errors
FORWARDSForwardsforwards_count
Forward opensforwards_opens
ABUSE REPORTSAbuse reportsabuse_reports
Abuse report rate (%)abuse_rate_perc
UNSUBSCRIPTIONSUnsubscribesunsubscribes
Unsubscription rate (%)unsubscription_rate_perc
CLICKSUnique clicksunique_clicks
Total clicksclicks_total
Unique subscriber clicksunique_subscriber_clicks
Click rate (%)click_rate_perc
LIKESFacebook likesfacebook_likes
Unique likesunique_likes
Recipient likesrecipient_likes
ECOMMERCETotal ordersecommerce_total_orders
Total spentecommerce_total_spent
Total revenueecommerce_total_revenue
EEPURLTwitter tweetseepurl_tweets
Retweetseepurl_reweets
EepURL clickseepurl_clicks
A/B TESTINGUnique opens Aunique_opens_a
Unique opens Bunique_opens_b
Total opens Aopens_a
Total opens Bopens_b
Bounces Abounces_a
Bounces Bbounces_b
Forwards Aforwards_a
Forwards Bforwards_b
Forward opens Aforwards_opens_a
Forward opens Bforwards_opens_b
Abuse reports Aabuse_reports_a
Abuse reports Babuse_reports_b
Unsubscriptions Aunsubs_a
Unsubscriptions Bunsubs_b
Recipient clicks Arecipients_click_a
Recipient clicks Brecipients_click_b
LIST ALL-TIME TOTALSCampaign countcampaign_count
Member countmember_count
Member count since last sendmember_count_since_send
Cleaned countcleaned_count
Cleaned count since last sendcleaned_count_since_send
List unsubscribe countlist_unsubscribe_count
List unsubscribe count since last sendunsubscribe_count_since_send
List open rate (%)list_open_rate_perc
List click rate (%)list_click_rate_perc
List subscription rate (%)list_avg_sub_rate_perc
List unsubscription rate (%)list_avg_unsub_rate_perc
Target subscription rate (%)list_target_sub_rate_perc
LIST METRICS BY TIMEOpt-in membersoptins
Imported membersimports
Removed membersremoves
Existing membersexisting
LIST MEMBERSMember avg. open rate (%)member_avg_open_rate_perc
Member avg. click rate (%)member_avg_click_rate_perc
LIST LOCATIONSSubscriber percent in countrylist_location_subspercent
Total subscribers in countrylist_location_substotal
AUTOMATION ALL-TIME TOTALSAutomation open rate (%)automation_open_rate_perc
Automation click rate (%)automation_click_rate_perc
INDUSTRYIndustry open rate (%)industry_open_rate_perc
Industry click rate (%)industry_click_rate_perc
Industry bounce rate (%)industry_bounce_rate_perc
Industry unopen rate (%)industry_unopen_rate_perc
Industry unsubscription rate (%)industry_unsub_rate_perc
Industry abuse report rate (%)industry_abuse_rate_perc