Metric list for MailChimp

16 metrics available

CategoryFieldCodeDescription
SENT & OPENEDEmails sentemails_sentThe total number of emails sent for this campaign.
Emails deliveredemails_deliveredThe total number of emails confirmed sent for this campaign so far.
Emails cancelledemails_cancelledThe total number of emails canceled for this campaign.
Delivery rate (%)delivery_rate_perc
Unique opensunique_opensThe total number of unique opens.
Total opensopens_totalThe total number of opens for a campaign.
Open rate (%)open_rate_percThe number of unique opens divided by the total number of successful deliveries.
BOUNCESBouncesbouncesThe bounce summary for the campaign.
Bounce rate (%)bounce_rate_perc
Hard bounceshard_bouncesThe total number of hard bounced email addresses.
Soft bouncessoft_bouncesThe total number of soft bounced email addresses.
Hard bounce rate (%)hard_bounce_rate_perc
Soft bounce rate (%)soft_bounce_rate_perc
Syntax errorssyntax_errorsThe total number of addresses that were syntax-related bounces.
FORWARDSForwardsforwards_countThe forwards and forward activity for the campaign.
Forward opensforwards_opensHow many times the forwarded campaign has been opened.
ABUSE REPORTSAbuse reportsabuse_reportsThe number of abuse reports generated for this campaign.
Abuse report rate (%)abuse_rate_percThe industry abuse rate.
UNSUBSCRIPTIONSUnsubscribesunsubscribesA list of members who unsubscribed from a campaign.
Unsubscription rate (%)unsubscription_rate_percThe average number of unsubscriptions per month for the list.
CLICKSUnique clicksunique_clicksThe total number of unique clicks for links across a campaign.
Total clicksclicks_totalThe total number of clicks for the campaign.
Unique subscriber clicksunique_subscriber_clicksThe total number of subscribers who clicked on a campaign.
Click rate (%)click_rate_percThe number of unique clicks divided by the total number of successful deliveries.
LIKESFacebook likesfacebook_likesThe number of Facebook likes for the campaign.
Unique likesunique_likesThe number of unique likes.
Recipient likesrecipient_likesThe number of recipients who liked the campaign on Facebook.
ECOMMERCETotal ordersecommerce_total_ordersThe total orders for a campaign.
Total spentecommerce_total_spentThe total amount the customer has spent.
Total revenueecommerce_total_revenueThe total revenue for a campaign.
EEPURLTwitter tweetseepurl_tweetsThe number of tweets including a link to the campaign.
Retweetseepurl_reweetsThe number of retweets that include a link to the campaign.
EepURL clickseepurl_clicksThe total number of clicks to the campaign's URL.
A/B TESTINGUnique opens Aunique_opens_aUnique opens for Campaign A.
Unique opens Bunique_opens_bUnique opens for Campaign B.
Total opens Aopens_aOpens for Campaign A.
Total opens Bopens_bOpens for Campaign B.
Bounces Abounces_aBounces for Campaign A.
Bounces Bbounces_bBounces for Campaign B.
Forwards Aforwards_aForwards for Campaign A.
Forwards Bforwards_bForwards for Campaign B.
Forward opens Aforwards_opens_aOpens from forwards for Campaign A.
Forward opens Bforwards_opens_bOpens from forwards for Campaign B.
Abuse reports Aabuse_reports_aAbuse reports for Campaign A.
Abuse reports Babuse_reports_bAbuse reports for Campaign B.
Unsubscriptions Aunsubs_aUnsubscribes for Campaign A.
Unsubscriptions Bunsubs_bUnsubscribes for Campaign B.
Recipient clicks Arecipients_click_aRecipient Clicks for Campaign A.
Recipient clicks Brecipients_click_bRecipient Clicks for Campaign B.
LIST ALL-TIME TOTALSCampaign countcampaign_countThe number of campaigns in the folder.
Member countmember_countThe number of active members in the list.
Member count since last sendmember_count_since_sendThe number of active members in the list since the last campaign was sent.
Cleaned countcleaned_countThe number of members cleaned from the list.
Cleaned count since last sendcleaned_count_since_sendThe number of members cleaned from the list since the last campaign was sent.
List unsubscribe countlist_unsubscribe_countThe number of members who have unsubscribed from the list.
List unsubscribe count since last sendunsubscribe_count_since_sendThe number of members who have unsubscribed since the last campaign was sent.
List open rate (%)list_open_rate_percThe average open rate per campaign for the list.
List click rate (%)list_click_rate_percThe average click rate per campaign for the list.
List subscription rate (%)list_avg_sub_rate_percThe average number of subscriptions per month for the list.
List unsubscription rate (%)list_avg_unsub_rate_percThe average number of unsubscriptions per month for the list.
Target subscription rate (%)list_target_sub_rate_percThe target number of subscriptions per month for the list to keep it growing.
LIST METRICS BY TIMEOpt-in membersoptinsNewly opted-in members on the list for a specific month.
Imported membersimportsImported members on the list for a specific month.
Removed membersremoves
Existing membersexistingExisting members on the list for a specific month.
LIST MEMBERSMember avg. open rate (%)member_avg_open_rate_percA subscriber's average open rate.
Member avg. click rate (%)member_avg_click_rate_percA subscriber's average clickthrough rate.
LIST LOCATIONSSubscriber percent in countrylist_location_subspercentThe percent of subscribers in the country.
Total subscribers in countrylist_location_substotalThe total number of subscribers in the country.
AUTOMATION ALL-TIME TOTALSAutomation open rate (%)automation_open_rate_percThe number of unique opens divided by the total number of successful deliveries.
Automation click rate (%)automation_click_rate_percThe number of unique clicks, divided by the total number of successful deliveries.
INDUSTRYIndustry open rate (%)industry_open_rate_percThe industry open rate.
Industry click rate (%)industry_click_rate_percThe industry click rate.
Industry bounce rate (%)industry_bounce_rate_percThe industry bounce rate.
Industry unopen rate (%)industry_unopen_rate_percThe industry unopened rate.
Industry unsubscription rate (%)industry_unsub_rate_percThe industry unsubscribe rate.
Industry abuse report rate (%)industry_abuse_rate_percThe industry abuse rate.