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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| Time | Year | visitor_overview_year | dim | |
| Year of week (Sun-Sat) | visitor_overview_year_of_week | dim | ||
| Year of week (Mon-Sun) | visitor_overview_year_of_week_iso | dim | ||
| Year & month | visitor_overview_year_month | dim | ||
| Month | visitor_overview_month | dim | ||
| Year & week (Sun-Sat) | visitor_overview_year_week | dim | ||
| Year & week (Mon-Sun) | visitor_overview_year_week_iso | dim | ||
| Week (Sun-Sat) | visitor_overview_week | dim | ||
| Week (Mon-Sun) | visitor_overview_week_iso | dim | ||
| Day of month | visitor_overview_day_of_month | dim | ||
| Day of week (Sun-Sat) | visitor_overview_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | visitor_overview_day_of_week_name_iso | dim | ||
| Date | visitor_overview_date | dim | ||
| Datetime | visitor_overview_atom | dim | ||
| General | Website name | visitor_overview_website_name | dim | The name of the website. |
| Website ID | visitor_overview_website_id | dim | ID of the website. | |
| Visits | visitor_overview_visits | met | Number of visits (30 min of inactivity considered a new visit). | |
| Unique visitors | visitor_overview_unique_visitors | met | Number of unique visitors. | |
| Users | visitor_overview_users | met | Number of unique active users (visitors with known user ID). | |
| Actions | visitor_overview_actions | met | Number of actions (page views, outlinks and downloads). | |
| Actions per visit | visitor_overview_actions_per_visit | met | The number of actions (page views, site searches, downloads or outlinks) that were performed during the visits (Actions / Visits). | |
| Max actions | visitor_overview_max_actions | met | Maximum number of actions in a visit. | |
| Bounces | visitor_overview_bounces | met | Number of visits that bounced (viewed only one page). | |
| Bounce rate | visitor_overview_bounce_rate | met | Percentage of visits that bounced, ie. left the website after one page (Bounces / Visits). | |
| Converted visits | visitor_overview_converted_visits | met | Number of visits that converted a goal. | |
| Total visit length (sec) | visitor_overview_total_visit_length | met | Total time spent (in seconds) on a website. | |
| Avg. visit duration (sec) | visitor_overview_avg_visit_duration | met | The average duration (in seconds) of a visit (Total visit length / Visits). | |
| Time | Year | visitor_locations_year | dim | |
| Year of week (Sun-Sat) | visitor_locations_year_of_week | dim | ||
| Year of week (Mon-Sun) | visitor_locations_year_of_week_iso | dim | ||
| Year & month | visitor_locations_year_month | dim | ||
| Month | visitor_locations_month | dim | ||
| Year & week (Sun-Sat) | visitor_locations_year_week | dim | ||
| Year & week (Mon-Sun) | visitor_locations_year_week_iso | dim | ||
| Week (Sun-Sat) | visitor_locations_week | dim | ||
| Week (Mon-Sun) | visitor_locations_week_iso | dim | ||
| Day of month | visitor_locations_day_of_month | dim | ||
| Day of week (Sun-Sat) | visitor_locations_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | visitor_locations_day_of_week_name_iso | dim | ||
| Date | visitor_locations_date | dim | ||
| Datetime | visitor_locations_atom | dim | ||
| General | Website name | visitor_locations_website_name | dim | The name of the website. |
| Website ID | visitor_locations_website_id | dim | ID of the website. | |
| Location | Country | visitor_locations_country | dim | Country where the visits originate from. |
| Visits | visitor_locations_visits | met | Number of visits (30 min of inactivity considered a new visit). | |
| Unique visitors | visitor_locations_unique_visitors | met | Number of unique visitors. | |
| Users | visitor_locations_users | met | Number of unique active users (visitors with known user ID). | |
| Actions | visitor_locations_actions | met | Number of actions (page views, outlinks and downloads). | |
| Actions per visit | visitor_locations_actions_per_visit | met | The number of actions (page views, site searches, downloads or outlinks) that were performed during the visits (Actions / Visits). | |
| Max actions | visitor_locations_max_actions | met | Maximum number of actions in a visit. | |
| Bounces | visitor_locations_bounces | met | Number of visits that bounced (viewed only one page). | |
| Bounce rate | visitor_locations_bounce_rate | met | Percentage of visits that bounced, ie. left the website after one page (Bounces / Visits). | |
| Conversions | visitor_locations_conversions | met | Number of goal conversions. | |
| Converted visits | visitor_locations_converted_visits | met | Number of visits that converted a goal. | |
| Revenue | visitor_locations_revenue | met | Total revenue of goal conversions. | |
| Total visit length (sec) | visitor_locations_total_visit_length | met | Total time spent (in seconds) on a website. | |
| Avg. time on website (sec) | visitor_locations_avg_time_on_website | met | Average duration (in seconds) of a visit (Total visit length / Visits). | |
| Time | Year | visitor_language_year | dim | |
| Year of week (Sun-Sat) | visitor_language_year_of_week | dim | ||
| Year of week (Mon-Sun) | visitor_language_year_of_week_iso | dim | ||
| Year & month | visitor_language_year_month | dim | ||
| Month | visitor_language_month | dim | ||
| Year & week (Sun-Sat) | visitor_language_year_week | dim | ||
| Year & week (Mon-Sun) | visitor_language_year_week_iso | dim | ||
| Week (Sun-Sat) | visitor_language_week | dim | ||
| Week (Mon-Sun) | visitor_language_week_iso | dim | ||
| Day of month | visitor_language_day_of_month | dim | ||
| Day of week (Sun-Sat) | visitor_language_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | visitor_language_day_of_week_name_iso | dim | ||
| Date | visitor_language_date | dim | ||
| Datetime | visitor_language_atom | dim | ||
| General | Website name | visitor_language_website_name | dim | The name of the website. |
| Website ID | visitor_language_website_id | dim | ID of the website. | |
| Language | Web-browser language | visitor_language_language | dim | Language of the web-browser. |
| Visits | visitor_language_visits | met | Number of visits (30 min of inactivity considered a new visit). | |
| Unique visitors | visitor_language_unique_visitors | met | Number of unique visitors. | |
| Users | visitor_language_users | met | Number of unique active users (visitors with known user ID). | |
| Actions | visitor_language_actions | met | Number of actions (page views, outlinks and downloads). | |
| Max actions | visitor_language_max_actions | met | Maximum number of actions in a visit. | |
| Actions per visit | visitor_language_actions_per_visit | met | The number of actions (page views, site searches, downloads or outlinks) that were performed during the visits (Actions / Visits). | |
| Bounces | visitor_language_bounces | met | Number of visits that bounced (viewed only one page). | |
| Bounce rate | visitor_language_bounce_rate | met | Percentage of visits that bounced, ie. left the website after one page (Bounces / Visits). | |
| Converted visits | visitor_language_converted_visits | met | Number of visits that converted a goal. | |
| Total visit length (sec) | visitor_language_total_visit_length | met | Total time spent (in seconds) on a website. | |
| Avg. time on website (sec) | visitor_language_avg_time_on_website | met | Average duration (in seconds) of a visit (Total visit length / Visits). | |
| Time | Year | visitor_devices_year | dim | |
| Year of week (Sun-Sat) | visitor_devices_year_of_week | dim | ||
| Year of week (Mon-Sun) | visitor_devices_year_of_week_iso | dim | ||
| Year & month | visitor_devices_year_month | dim | ||
| Month | visitor_devices_month | dim | ||
| Year & week (Sun-Sat) | visitor_devices_year_week | dim | ||
| Year & week (Mon-Sun) | visitor_devices_year_week_iso | dim | ||
| Week (Sun-Sat) | visitor_devices_week | dim | ||
| Week (Mon-Sun) | visitor_devices_week_iso | dim | ||
| Day of month | visitor_devices_day_of_month | dim | ||
| Day of week (Sun-Sat) | visitor_devices_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | visitor_devices_day_of_week_name_iso | dim | ||
| Date | visitor_devices_date | dim | ||
| Datetime | visitor_devices_atom | dim | ||
| General | Website name | visitor_devices_website_name | dim | The name of the website. |
| Website ID | visitor_devices_website_id | dim | ID of the website. | |
| Device | Device type | visitor_devices_device_type | dim | Type of the device. |
| Visits | visitor_devices_visits | met | Number of visits (30 min of inactivity considered a new visit). | |
| Unique visitors | visitor_devices_unique_visitors | met | Number of unique visitors. | |
| Users | visitor_devices_users | met | Number of unique active users (visitors with known user ID). | |
| Actions | visitor_devices_actions | met | Number of actions (page views, outlinks and downloads). | |
| Actions per visit | visitor_devices_actions_per_visit | met | The number of actions (page views, site searches, downloads or outlinks) that were performed during the visits (Actions / Visits). | |
| Max actions | visitor_devices_max_actions | met | Maximum number of actions in a visit. | |
| Bounces | visitor_devices_bounces | met | Number of visits that bounced (viewed only one page). | |
| Bounce rate | visitor_devices_bounce_rate | met | Percentage of visits that bounced, ie. left the website after one page (Bounces / Visits). | |
| Conversions | visitor_devices_conversions | met | Number of goal conversions. | |
| Converted visits | visitor_devices_converted_visits | met | Number of visits that converted a goal. | |
| Revenue | visitor_devices_revenue | met | Total revenue of goal conversions. | |
| Total visit length (sec) | visitor_devices_total_visit_length | met | Total time spent (in seconds) on a website. | |
| Avg. time on website (sec) | visitor_devices_avg_time_on_website | met | Average duration (in seconds) of a visit (Total visit length / Visits). | |
| Time | Year | pages_year | dim | |
| Year of week (Sun-Sat) | pages_year_of_week | dim | ||
| Year of week (Mon-Sun) | pages_year_of_week_iso | dim | ||
| Year & month | pages_year_month | dim | ||
| Month | pages_month | dim | ||
| Year & week (Sun-Sat) | pages_year_week | dim | ||
| Year & week (Mon-Sun) | pages_year_week_iso | dim | ||
| Week (Sun-Sat) | pages_week | dim | ||
| Week (Mon-Sun) | pages_week_iso | dim | ||
| Day of month | pages_day_of_month | dim | ||
| Day of week (Sun-Sat) | pages_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | pages_day_of_week_name_iso | dim | ||
| Date | pages_date | dim | ||
| Datetime | pages_atom | dim | ||
| General | Website name | pages_website_name | dim | The name of the website. |
| Website ID | pages_website_id | dim | ID of the website. | |
| Pages | Page | pages_page_title | dim | Title of the page. |
| Page URL | pages_page_url | dim | Link to the page. | |
| Pageviews | pages_pageviews | met | The number of times this page was visited. | |
| Unique pageviews | pages_unique_pageviews | met | Number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once. | |
| Unique visitors | pages_unique_visitors | met | Number of unique visitors. | |
| Entrances | pages_entrances | met | Number of visits that started on this page. | |
| Entry unique visitors | pages_entry_unique_visitors | met | Number of unique visitors that started their visit on this page. | |
| Entry actions | pages_entry_actions | met | Number of page views for visits that started on this page. | |
| Entry bounces | pages_entry_bounces | met | Number of visits that started on this page, and bounced (viewed only one page). | |
| Bounce rate | pages_bounce_rate | met | The percentage of visits that started on this page and left the website straight away (Entry bounces / Entry visits). | |
| Exits | pages_exits | met | Number of visits that ended on this page. | |
| Exit rate | pages_exit_rate | met | The percentage of visits that left the website after viewing this page (Exit visits / Unique pageviews). | |
| Exit unique visitors | pages_exit_unique_visitors | met | Number of unique visitors that ended their visit on this page. | |
| Visits following search | pages_visits_following_search | met | The number of times this page was visited after a visitor did a search on your website, and clicked on this page in the search results. | |
| Avg. page load time (sec) | pages_avg_page_load_time | met | Average time (in seconds) it takes from requesting a page until the page is fully rendered within the browser. | |
| Avg. time on page (sec) | pages_avg_time_on_page | met | Average time (in seconds) visitors spent on this page (only the page, not the entire website) (Total time spent / Page views). | |
| Total time spent (sec) | pages_total_time_spent | met | Total time (in seconds) spent on this page. | |
| Entry visit length (sec) | pages_entry_visit_length | met | Time spent (in seconds) by visits that started on this page. | |
| Time | Year | site_search_year | dim | |
| Year of week (Sun-Sat) | site_search_year_of_week | dim | ||
| Year of week (Mon-Sun) | site_search_year_of_week_iso | dim | ||
| Year & month | site_search_year_month | dim | ||
| Month | site_search_month | dim | ||
| Year & week (Sun-Sat) | site_search_year_week | dim | ||
| Year & week (Mon-Sun) | site_search_year_week_iso | dim | ||
| Week (Sun-Sat) | site_search_week | dim | ||
| Week (Mon-Sun) | site_search_week_iso | dim | ||
| Day of month | site_search_day_of_month | dim | ||
| Day of week (Sun-Sat) | site_search_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | site_search_day_of_week_name_iso | dim | ||
| Date | site_search_date | dim | ||
| Datetime | site_search_atom | dim | ||
| General | Website name | site_search_website_name | dim | The name of the website. |
| Website ID | site_search_website_id | dim | ID of the website. | |
| Site search keywords | Keyword | site_search_keyword | dim | Site search keyword. |
| Searches | site_search_searches | met | The number of visits that searched for this keyword on your website's search engine. | |
| Search results pages | site_search_search_results_page | met | Visitors will search on your website, and sometimes click "next" to view more results. This is the average number of search results pages viewed for this keyword. | |
| Exits | site_search_exits | met | The number of visits that left the website after searching for this Keyword on your Site Search engine. | |
| % Search exits | site_search_exit_rate | met | The percentage of visits that left the website after searching for this Keyword on your Site Search engine. | |
| Total time spent by visitors (sec) | site_search_sum_time_spent | met | ||
| Time | Year | outlinks_year | dim | |
| Year of week (Sun-Sat) | outlinks_year_of_week | dim | ||
| Year of week (Mon-Sun) | outlinks_year_of_week_iso | dim | ||
| Year & month | outlinks_year_month | dim | ||
| Month | outlinks_month | dim | ||
| Year & week (Sun-Sat) | outlinks_year_week | dim | ||
| Year & week (Mon-Sun) | outlinks_year_week_iso | dim | ||
| Week (Sun-Sat) | outlinks_week | dim | ||
| Week (Mon-Sun) | outlinks_week_iso | dim | ||
| Day of month | outlinks_day_of_month | dim | ||
| Day of week (Sun-Sat) | outlinks_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | outlinks_day_of_week_name_iso | dim | ||
| Date | outlinks_date | dim | ||
| Datetime | outlinks_atom | dim | ||
| General | Website name | outlinks_website_name | dim | The name of the website. |
| Website ID | outlinks_website_id | dim | ID of the website. | |
| Outlinks | Clicked outlink | outlinks_outlinks | dim | The outlink that was clicked. |
| Unique clicks | outlinks_unique_clicks | met | The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once. | |
| Clicks | outlinks_clicks | met | The number of times this link was clicked. | |
| Total time spent (sec) | outlinks_total_time_spent | met | ||
| Time | Year | downloads_year | dim | |
| Year of week (Sun-Sat) | downloads_year_of_week | dim | ||
| Year of week (Mon-Sun) | downloads_year_of_week_iso | dim | ||
| Year & month | downloads_year_month | dim | ||
| Month | downloads_month | dim | ||
| Year & week (Sun-Sat) | downloads_year_week | dim | ||
| Year & week (Mon-Sun) | downloads_year_week_iso | dim | ||
| Week (Sun-Sat) | downloads_week | dim | ||
| Week (Mon-Sun) | downloads_week_iso | dim | ||
| Day of month | downloads_day_of_month | dim | ||
| Day of week (Sun-Sat) | downloads_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | downloads_day_of_week_name_iso | dim | ||
| Date | downloads_date | dim | ||
| Datetime | downloads_atom | dim | ||
| General | Website name | downloads_website_name | dim | The name of the website. |
| Website ID | downloads_website_id | dim | ID of the website. | |
| Download | Download URL | downloads_download_url | dim | Download URL. |
| Downloads | downloads_downloads | met | The number of times this link was clicked. | |
| Unique downloads | downloads_unique_downloads | met | The number of visits that involved a click on this link If a link was clicked multiple times during one visit, it is only counted once. | |
| Total time spent (sec) | downloads_total_time_spent | met | ||
| Time | Year | events_event_action__year | dim | |
| Year of week (Sun-Sat) | events_event_action__year_of_week | dim | ||
| Year of week (Mon-Sun) | events_event_action__year_of_week_iso | dim | ||
| Year & month | events_event_action__year_month | dim | ||
| Month | events_event_action__month | dim | ||
| Year & week (Sun-Sat) | events_event_action__year_week | dim | ||
| Year & week (Mon-Sun) | events_event_action__year_week_iso | dim | ||
| Week (Sun-Sat) | events_event_action__week | dim | ||
| Week (Mon-Sun) | events_event_action__week_iso | dim | ||
| Day of month | events_event_action__day_of_month | dim | ||
| Day of week (Sun-Sat) | events_event_action__day_of_week_name | dim | ||
| Day of week (Mon-Sun) | events_event_action__day_of_week_name_iso | dim | ||
| Date | events_event_action__date | dim | ||
| Datetime | events_event_action__atom | dim | ||
| General | Website name | events_website_name | dim | The name of the website. |
| Website ID | events_website_id | dim | ID of the website. | |
| Event | Event category | events_event_categories | dim | Categories of events. |
| Event name | events_event_name | dim | Name of events. | |
| Event actions | events_event_action__event_action | dim | The actions associated with the event. | |
| Categories | Visits | events_visits | met | Number of visits. |
| Unique visitors | events_unique_visitors | met | Number of unique visitors. | |
| Events | events_number_events | met | Total number of events. | |
| Events with value | events_events_with_value | met | Number of events with value. | |
| Event value | events_sum_event_value | met | The sum of event values. | |
| Average event value | events_avg_event_value | met | The average of all values for this event. | |
| Time | Year | event_action_and_name_year | dim | |
| Year of week (Sun-Sat) | event_action_and_name_year_of_week | dim | ||
| Year of week (Mon-Sun) | event_action_and_name_year_of_week_iso | dim | ||
| Year & month | event_action_and_name_year_month | dim | ||
| Month | event_action_and_name_month | dim | ||
| Year & week (Sun-Sat) | event_action_and_name_year_week | dim | ||
| Year & week (Mon-Sun) | event_action_and_name_year_week_iso | dim | ||
| Week (Sun-Sat) | event_action_and_name_week | dim | ||
| Week (Mon-Sun) | event_action_and_name_week_iso | dim | ||
| Day of month | event_action_and_name_day_of_month | dim | ||
| Day of week (Sun-Sat) | event_action_and_name_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | event_action_and_name_day_of_week_name_iso | dim | ||
| Date | event_action_and_name_date | dim | ||
| Datetime | event_action_and_name_atom | dim | ||
| Event | Event action | event_action_and_name_event_action | dim | The actions associated with the event. |
| Event name | event_action_and_name_event_name | dim | Name of events. | |
| Visits | event_action_and_name_visits | met | Number of visits. | |
| Unique visitors | event_action_and_name_unique_visitors | met | Number of unique visitors. | |
| Events | event_action_and_name_number_events | met | Total number of events. | |
| Events with value | event_action_and_name_events_with_value | met | Number of events with value. | |
| Event value | event_action_and_name_sum_event_value | met | The sum of event values. | |
| Average event value (Event value / Events with value) | event_action_and_name_avg_event_value | met | The average of all values for this event. | |
| Time | Year | channels_year | dim | |
| Year of week (Sun-Sat) | channels_year_of_week | dim | ||
| Year of week (Mon-Sun) | channels_year_of_week_iso | dim | ||
| Year & month | channels_year_month | dim | ||
| Month | channels_month | dim | ||
| Year & week (Sun-Sat) | channels_year_week | dim | ||
| Year & week (Mon-Sun) | channels_year_week_iso | dim | ||
| Week (Sun-Sat) | channels_week | dim | ||
| Week (Mon-Sun) | channels_week_iso | dim | ||
| Day of month | channels_day_of_month | dim | ||
| Day of week (Sun-Sat) | channels_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | channels_day_of_week_name_iso | dim | ||
| Date | channels_date | dim | ||
| Datetime | channels_atom | dim | ||
| General | Website name | channels_website_name | dim | The name of the website. |
| Website ID | channels_website_id | dim | ID of the website. | |
| Channel | Channel type | channels_channel_type | dim | Type of the channel. |
| Visits | channels_visits | met | Number of visits (30 min of inactivity considered a new visit). | |
| Unique visitors | channels_unique_visitors | met | Number of unique visitors. | |
| Users | channels_users | met | Number of unique active users (visitors with known user ID). | |
| Actions | channels_actions | met | Number of actions (page views, outlinks and downloads). | |
| Actions per visit | channels_actions_per_visit | met | The number of actions (page views, site searches, downloads or outlinks) that were performed during the visits (Actions / Visits). | |
| Max actions | channels_max_actions | met | Maximum number of actions in a visit. | |
| Bounces | channels_bounces | met | Number of visits that bounced (viewed only one page). | |
| Bounce rate | channels_bounce_rate | met | Percentage of visits that bounced, ie. left the website after one page (Bounces / Visits). | |
| Conversions | channels_conversions | met | Number of goal conversions. | |
| Converted visits | channels_converted_visits | met | Number of visits that converted a goal. | |
| Revenue | channels_revenue | met | Total revenue of goal conversions. | |
| Total visit length (sec) | channels_total_visit_length | met | Total time spent (in seconds) on a website. | |
| Avg. time on website (sec) | channels_avg_time_on_website | met | Average duration (in seconds) of a visit (Total visit length / Visits). | |
| Time | Year | referrers_year | dim | |
| Year of week (Sun-Sat) | referrers_year_of_week | dim | ||
| Year of week (Mon-Sun) | referrers_year_of_week_iso | dim | ||
| Year & month | referrers_year_month | dim | ||
| Month | referrers_month | dim | ||
| Year & week (Sun-Sat) | referrers_year_week | dim | ||
| Year & week (Mon-Sun) | referrers_year_week_iso | dim | ||
| Week (Sun-Sat) | referrers_week | dim | ||
| Week (Mon-Sun) | referrers_week_iso | dim | ||
| Day of month | referrers_day_of_month | dim | ||
| Day of week (Sun-Sat) | referrers_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | referrers_day_of_week_name_iso | dim | ||
| Date | referrers_date | dim | ||
| Datetime | referrers_atom | dim | ||
| General | Website name | referrers_website_name | dim | The name of the website. |
| Website ID | referrers_website_id | dim | ID of the website. | |
| Referrer | Referrer | referrers_referrer | dim | Name of the referrer. |
| Referrer URL | referrers_referrer_url | dim | A link to the referrer. | |
| Referrer type | referrers_referrer_type__referrer_type | dim | Type of the referrer. | |
| Visits | referrers_visits | met | Number of visits (30 min of inactivity considered a new visit). | |
| Unique visitors | referrers_unique_visitors | met | Number of unique visitors. | |
| Users | referrers_users | met | Number of unique active users (visitors with known user ID). | |
| Actions | referrers_actions | met | Number of actions (page views, outlinks and downloads). | |
| Actions per visit | referrers_actions_per_visit | met | Number of actions (page views, site searches, downloads or outlinks) that were performed during the visits (Actions / Visits). | |
| Max actions | referrers_max_actions | met | Maximum number of actions in a visit. | |
| Bounces | referrers_bounces | met | Number of visits that bounced (viewed only one page). | |
| Bounce rate | referrers_bounce_rate | met | Percentage of visits that bounced, ie. left the website after one page (Bounces / Visits). | |
| Conversions | referrers_conversions | met | Number of goal conversions. | |
| Converted visits | referrers_converted_visits | met | Number of visits that converted a goal. | |
| Revenue | referrers_revenue | met | Total revenue of goal conversions. | |
| Total visit length (sec) | referrers_total_visit_length | met | Total time spent (in seconds) on a website. | |
| Avg. time on website (sec) | referrers_avg_time_on_website | met | Average duration (in seconds) of a visit (Total visit length / Visits). | |
| Time | Year | search_engines_year | dim | |
| Year of week (Sun-Sat) | search_engines_year_of_week | dim | ||
| Year of week (Mon-Sun) | search_engines_year_of_week_iso | dim | ||
| Year & month | search_engines_year_month | dim | ||
| Month | search_engines_month | dim | ||
| Year & week (Sun-Sat) | search_engines_year_week | dim | ||
| Year & week (Mon-Sun) | search_engines_year_week_iso | dim | ||
| Week (Sun-Sat) | search_engines_week | dim | ||
| Week (Mon-Sun) | search_engines_week_iso | dim | ||
| Day of month | search_engines_day_of_month | dim | ||
| Day of week (Sun-Sat) | search_engines_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | search_engines_day_of_week_name_iso | dim | ||
| Date | search_engines_date | dim | ||
| Datetime | search_engines_atom | dim | ||
| General | Website name | search_engines_website_name | dim | The name of the website. |
| Website ID | search_engines_website_id | dim | ID of the website. | |
| Search engine | Search engine | search_engines_search_engine | dim | The name of the search engine. |
| Search engine URL | search_engines_url | dim | A link to the search engine. | |
| Visits | search_engines_visits | met | Number of visits (30 min of inactivity considered a new visit). | |
| Users | search_engines_users | met | Number of unique active users (visitors with known user ID). | |
| Actions | search_engines_actions | met | Number of actions (page views, outlinks and downloads). | |
| Actions per visit | search_engines_actions_per_visit | met | Number of actions (page views, site searches, downloads or outlinks) that were performed during the visits (Actions / Visits). | |
| Max actions | search_engines_max_actions | met | Maximum number of actions in a visit. | |
| Bounces | search_engines_bounces | met | Number of visits that bounced (viewed only one page). | |
| Bounce rate | search_engines_bounce_rate | met | Percentage of visits that bounced, ie. left the website after one page (Bounces / Visits). | |
| Conversions | search_engines_conversions | met | Number of goal conversions. | |
| Converted visits | search_engines_converted_visits | met | Number of visits that converted a goal. | |
| Revenue | search_engines_revenue | met | Total revenue of goal conversions. | |
| Total visit length (sec) | search_engines_total_visit_length | met | Total time spent (in seconds) on a website. | |
| Avg. time on website (sec) | search_engines_avg_time_on_website | met | Average duration (in seconds) of a visit (Total visit length / Visits). | |
| Time | Year | search_keywords_year | dim | |
| Year of week (Sun-Sat) | search_keywords_year_of_week | dim | ||
| Year of week (Mon-Sun) | search_keywords_year_of_week_iso | dim | ||
| Year & month | search_keywords_year_month | dim | ||
| Month | search_keywords_month | dim | ||
| Year & week (Sun-Sat) | search_keywords_year_week | dim | ||
| Year & week (Mon-Sun) | search_keywords_year_week_iso | dim | ||
| Week (Sun-Sat) | search_keywords_week | dim | ||
| Week (Mon-Sun) | search_keywords_week_iso | dim | ||
| Day of month | search_keywords_day_of_month | dim | ||
| Day of week (Sun-Sat) | search_keywords_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | search_keywords_day_of_week_name_iso | dim | ||
| Date | search_keywords_date | dim | ||
| Datetime | search_keywords_atom | dim | ||
| General | Website name | search_keywords_website_name | dim | The name of the website. |
| Website ID | search_keywords_website_id | dim | ID of the website. | |
| Search keyword | Search engine | search_keywords_search_engine | dim | The name of the search engine. |
| Search engine URL | search_keywords_url | dim | A link to the search engine. | |
| Keyword | search_keywords_keywords_per_search_engine__keyword | dim | Name of the keyword. | |
| Keyword URL | search_keywords_keywords_per_search_engine__keyword_url | dim | A link to the keyword. | |
| Visits | search_keywords_keywords_per_search_engine__visits | met | Number of visits (30 min of inactivity considered a new visit). | |
| Unique visitors | search_keywords_keywords_per_search_engine__unique_visitors | met | Number of unique visitors. | |
| Users | search_keywords_keywords_per_search_engine__users | met | Number of unique active users (visitors with known user ID). | |
| Actions | search_keywords_keywords_per_search_engine__actions | met | Number of actions (page views, outlinks and downloads). | |
| Actions per visit | search_keywords_keywords_per_search_engine__actions_per_visit | met | The number of actions (page views, site searches, downloads or outlinks) that were performed during the visits (Actions / Visits). | |
| Max actions | search_keywords_keywords_per_search_engine__max_actions | met | Maximum number of actions in a visit. | |
| Bounces | search_keywords_keywords_per_search_engine__bounces | met | Number of visits that bounced (viewed only one page). | |
| Bounce rate | search_keywords_keywords_per_search_engine__bounce_rate | met | Percentage of visits that bounced, ie. left the website after one page (Bounces / Visits). | |
| Converted visits | search_keywords_keywords_per_search_engine__converted_visits | met | Number of visits that converted a goal. | |
| Total visit length (sec) | search_keywords_keywords_per_search_engine__total_visit_length | met | Total time spent (in seconds) on a website. | |
| Avg. time on website (sec) | search_keywords_keywords_per_search_engine__avg_time_on_website | met | Average duration (in seconds) of a visit (Total visit length / Visits). | |
| Time | Year | social_networks_year | dim | |
| Year of week (Sun-Sat) | social_networks_year_of_week | dim | ||
| Year of week (Mon-Sun) | social_networks_year_of_week_iso | dim | ||
| Year & month | social_networks_year_month | dim | ||
| Month | social_networks_month | dim | ||
| Year & week (Sun-Sat) | social_networks_year_week | dim | ||
| Year & week (Mon-Sun) | social_networks_year_week_iso | dim | ||
| Week (Sun-Sat) | social_networks_week | dim | ||
| Week (Mon-Sun) | social_networks_week_iso | dim | ||
| Day of month | social_networks_day_of_month | dim | ||
| Day of week (Sun-Sat) | social_networks_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | social_networks_day_of_week_name_iso | dim | ||
| Date | social_networks_date | dim | ||
| Datetime | social_networks_atom | dim | ||
| Social Network | Social network | social_networks_social_network | dim | The name of the social networks. |
| Social network URL | social_networks_social_network_url | dim | The URL of the social networks. | |
| Social network logo | social_networks_social_network_logo | dim | The logo of the social networks. | |
| Visits | social_networks_visits | met | Number of visits (30 min of inactivity considered a new visit). | |
| Unique visitors | social_networks_unique_visitors | met | Number of unique visitors. | |
| Users | social_networks_users | met | Number of unique active users (visitors with known user ID). | |
| Actions | social_networks_actions | met | Number of actions (page views, outlinks and downloads). | |
| Actions per visit | social_networks_actions_per_visit | met | Number of actions (page views, site searches, downloads or outlinks) that were performed during the visits (Actions / Visits). | |
| Max actions | social_networks_max_actions | met | Maximum number of actions in a visit. | |
| Bounces | social_networks_bounces | met | Number of visits that bounced (viewed only one page). | |
| Bounce rate | social_networks_bounce_rate | met | Percentage of visits that bounced, ie. left the website after one page (Bounces / Visits). | |
| Conversions | social_networks_conversions | met | Number of goal conversions. | |
| Converted visits | social_networks_converted_visits | met | Number of visits that converted a goal. | |
| Revenue | social_networks_revenue | met | Total revenue of goal conversions. | |
| Total visit length (sec) | social_networks_total_visit_length | met | Total time spent (in seconds) on a website. | |
| Avg. time on website (sec) | social_networks_avg_time_on_website | met | Average duration (in seconds) of a visit (Total visit length / Visits). | |
| Time | Year | campaigns_year | dim | |
| Year of week (Sun-Sat) | campaigns_year_of_week | dim | ||
| Year of week (Mon-Sun) | campaigns_year_of_week_iso | dim | ||
| Year & month | campaigns_year_month | dim | ||
| Month | campaigns_month | dim | ||
| Year & week (Sun-Sat) | campaigns_year_week | dim | ||
| Year & week (Mon-Sun) | campaigns_year_week_iso | dim | ||
| Week (Sun-Sat) | campaigns_week | dim | ||
| Week (Mon-Sun) | campaigns_week_iso | dim | ||
| Day of month | campaigns_day_of_month | dim | ||
| Day of week (Sun-Sat) | campaigns_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | campaigns_day_of_week_name_iso | dim | ||
| Date | campaigns_date | dim | ||
| Datetime | campaigns_atom | dim | ||
| General | Website name | campaigns_website_name | dim | The name of the website. |
| Website ID | campaigns_website_id | dim | ID of the website. | |
| Campaign | Campaign name | campaigns_campaign_name | dim | The name of the campaign. |
| Visits | campaigns_visits | met | Number of visits (30 min of inactivity considered a new visit). | |
| Unique visitors | campaigns_unique_visitors | met | Number of unique visitors. | |
| Users | campaigns_users | met | Number of unique active users (visitors with known user ID). | |
| Actions | campaigns_actions | met | Number of actions (page views, outlinks and downloads). | |
| Actions per visit | campaigns_actions_per_visit | met | Number of actions (page views, site searches, downloads or outlinks) that were performed during the visits (Actions / Visits). | |
| Max actions | campaigns_max_actions | met | Maximum number of actions in a visit. | |
| Bounces | campaigns_bounces | met | Number of visits that bounced (viewed only one page). | |
| Bounce rate | campaigns_bounce_rate | met | Percentage of visits that bounced, ie. left the website after one page (Bounces / Visits). | |
| Converted visits | campaigns_converted_visits | met | Number of visits that converted a goal. | |
| Total visit length (sec) | campaigns_total_visit_length | met | Total time spent (in seconds) on a website. | |
| Avg. time on website (sec) | campaigns_avg_time_on_website | met | Average duration (in seconds) of a visit (Total visit length / Visits). | |
| Time | Year | campaign_keywords_year | dim | |
| Year of week (Sun-Sat) | campaign_keywords_year_of_week | dim | ||
| Year of week (Mon-Sun) | campaign_keywords_year_of_week_iso | dim | ||
| Year & month | campaign_keywords_year_month | dim | ||
| Month | campaign_keywords_month | dim | ||
| Year & week (Sun-Sat) | campaign_keywords_year_week | dim | ||
| Year & week (Mon-Sun) | campaign_keywords_year_week_iso | dim | ||
| Week (Sun-Sat) | campaign_keywords_week | dim | ||
| Week (Mon-Sun) | campaign_keywords_week_iso | dim | ||
| Day of month | campaign_keywords_day_of_month | dim | ||
| Day of week (Sun-Sat) | campaign_keywords_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | campaign_keywords_day_of_week_name_iso | dim | ||
| Date | campaign_keywords_date | dim | ||
| Datetime | campaign_keywords_atom | dim | ||
| General | Website name | campaign_keywords_website_name | dim | The name of the website. |
| Website ID | campaign_keywords_website_id | dim | ID of the website. | |
| Campaign keyword | Campaign name | campaign_keywords_campaign_name | dim | The name of the campaign. |
| Keyword | campaign_keywords_keywords_per_campaign__keyword | dim | Name of the keyword. | |
| Visits | campaign_keywords_keywords_per_campaign__visits | met | Number of visits (30 min of inactivity considered a new visit). | |
| Unique visitors | campaign_keywords_keywords_per_campaign__unique_visitors | met | Number of unique visitors. | |
| Users | campaign_keywords_keywords_per_campaign__users | met | Number of unique active users (visitors with known user ID). | |
| Actions | campaign_keywords_keywords_per_campaign__actions | met | Number of actions (page views, outlinks and downloads). | |
| Actions per visit | campaign_keywords_keywords_per_campaign__actions_per_visit | met | The number of actions (page views, site searches, downloads or outlinks) that were performed during the visits (Actions / Visits). | |
| Max actions | campaign_keywords_keywords_per_campaign__max_actions | met | Maximum number of actions in a visit. | |
| Bounces | campaign_keywords_keywords_per_campaign__bounces | met | Number of visits that bounced (viewed only one page). | |
| Bounce rate | campaign_keywords_keywords_per_campaign__bounce_rate | met | Percentage of visits that bounced, ie. left the website after one page (Bounces / Visits). | |
| Converted visits | campaign_keywords_keywords_per_campaign__converted_visits | met | Number of visits that converted a goal. | |
| Total visit length (sec) | campaign_keywords_keywords_per_campaign__total_visit_length | met | Total time spent (in seconds) on a website. | |
| Avg. time on website (sec) | campaign_keywords_keywords_per_campaign__avg_time_on_website | met | The average duration (in seconds) of a visit (Total visit length / Visits). | |
| Time | Year | ecommerce_overview_year | dim | |
| Year of week (Sun-Sat) | ecommerce_overview_year_of_week | dim | ||
| Year of week (Mon-Sun) | ecommerce_overview_year_of_week_iso | dim | ||
| Year & month | ecommerce_overview_year_month | dim | ||
| Month | ecommerce_overview_month | dim | ||
| Year & week (Sun-Sat) | ecommerce_overview_year_week | dim | ||
| Year & week (Mon-Sun) | ecommerce_overview_year_week_iso | dim | ||
| Week (Sun-Sat) | ecommerce_overview_week | dim | ||
| Week (Mon-Sun) | ecommerce_overview_week_iso | dim | ||
| Day of month | ecommerce_overview_day_of_month | dim | ||
| Day of week (Sun-Sat) | ecommerce_overview_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | ecommerce_overview_day_of_week_name_iso | dim | ||
| Date | ecommerce_overview_date | dim | ||
| Datetime | ecommerce_overview_atom | dim | ||
| General | Website name | ecommerce_overview_website_name | dim | The name of the website. |
| Website ID | ecommerce_overview_website_id | dim | ID of the website. | |
| Ecommerce orders | ecommerce_overview_ecommerce_orders | met | Number of ecommerce orders. | |
| Visits | ecommerce_overview_visits | met | Number of visits (30 min of inactivity considered a new visit). | |
| Total revenue | ecommerce_overview_total_revenue | met | Total revenue generated by product sales. Excludes tax, shipping and discount. | |
| Average order value | ecommerce_overview_average_order_value | met | Average order value (Total Revenue / Ecommerce Orders). | |
| Purchased products | ecommerce_overview_purchased_products | met | Number of purchased products. | |
| Subtotal | ecommerce_overview_subtotal | met | Subtotal revenue. | |
| Tax | ecommerce_overview_tax | met | Tax revenue. | |
| Shipping | ecommerce_overview_shipping | met | Revenue shipping. | |
| Discount | ecommerce_overview_discount | met | Discount revenue. | |
| Time | Year | ecommerce_products_year | dim | |
| Year of week (Sun-Sat) | ecommerce_products_year_of_week | dim | ||
| Year of week (Mon-Sun) | ecommerce_products_year_of_week_iso | dim | ||
| Year & month | ecommerce_products_year_month | dim | ||
| Month | ecommerce_products_month | dim | ||
| Year & week (Sun-Sat) | ecommerce_products_year_week | dim | ||
| Year & week (Mon-Sun) | ecommerce_products_year_week_iso | dim | ||
| Week (Sun-Sat) | ecommerce_products_week | dim | ||
| Week (Mon-Sun) | ecommerce_products_week_iso | dim | ||
| Day of month | ecommerce_products_day_of_month | dim | ||
| Day of week (Sun-Sat) | ecommerce_products_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | ecommerce_products_day_of_week_name_iso | dim | ||
| Date | ecommerce_products_date | dim | ||
| Datetime | ecommerce_products_atom | dim | ||
| General | Website name | ecommerce_products_website_name | dim | The name of the website. |
| Website ID | ecommerce_products_website_id | dim | ID of the website. | |
| Product | Product name | ecommerce_products_product_name | dim | The name of the product. |
| Revenue | ecommerce_products_revenue | met | Total revenue generated by Product sales. Excludes tax, shipping and discount. | |
| Quantity | ecommerce_products_quantity | met | Total number of products sold for each product name. | |
| Unique purchases | ecommerce_products_unique_purchases | met | Total number of Ecommerce orders which contained this product name at least once. | |
| Average price | ecommerce_products_average_price | met | Average revenue for this product (Revenue / Quantity). | |
| Average quantity | ecommerce_products_average_quantity | met | Average quantity for this product (Quantity / Unique purchases). | |
| Time | Year | goal_overview_year | dim | |
| Year of week (Sun-Sat) | goal_overview_year_of_week | dim | ||
| Year of week (Mon-Sun) | goal_overview_year_of_week_iso | dim | ||
| Year & month | goal_overview_year_month | dim | ||
| Month | goal_overview_month | dim | ||
| Year & week (Sun-Sat) | goal_overview_year_week | dim | ||
| Year & week (Mon-Sun) | goal_overview_year_week_iso | dim | ||
| Week (Sun-Sat) | goal_overview_week | dim | ||
| Week (Mon-Sun) | goal_overview_week_iso | dim | ||
| Day of month | goal_overview_day_of_month | dim | ||
| Day of week (Sun-Sat) | goal_overview_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | goal_overview_day_of_week_name_iso | dim | ||
| Date | goal_overview_date | dim | ||
| Datetime | goal_overview_atom | dim | ||
| General | Website name | goal_overview_website_name | dim | The name of the website. |
| Website ID | goal_overview_website_id | dim | ID of the website. | |
| Goal | Goal name | goal_overview_goal_name | dim | The name or title of this goal. |
| Goal ID | goal_overview_goal_id | dim | The unique identifier of this goal. | |
| Description | goal_overview_description | dim | A brief description of the goal, for informational purposes. | |
| Match attribute | goal_overview_match_attribute | dim | The type of match that should be used to determine if a goal has been completed. This could be a URL, a page title, or some other attribute. | |
| Pattern | goal_overview_pattern | dim | The pattern to match against the specified match_attribute. | |
| Pattern type | goal_overview_pattern_type | dim | The type of pattern matching to use, such as a regular expression or a simple string match. | |
| Case sensitive | goal_overview_case_sensitive | dim | Whether the pattern matching should be case sensitive or not. | |
| Allow multiple | goal_overview_allow_multiple | dim | Whether this goal can be completed multiple times during a single visit to the website. | |
| Deleted | goal_overview_deleted | dim | Whether this goal has been marked as deleted. | |
| Goal revenue | goal_overview_revenue | dim | The monetary value associated with completing this goal. | |
| Event value as revenue | goal_overview_event_value_as_revenue | dim | Whether to use the value of a specific event as the revenue value for this goal. | |
| Conversions | goal_overview_goal__nb_conversions | met | The total number of conversions on the website, where a conversion is typically defined as a user completing a desired action, such as making a purchase or filling out a form. | |
| Conversions (new visit) | goal_overview_goal__nb_conversions_new_visit | met | The number of conversions that occurred during a user's first visit to the website. | |
| Conversions (returning visit) | goal_overview_goal__nb_conversions_returning_visit | met | The number of conversions that occurred during a user's return visit to the website. | |
| Visits converted | goal_overview_goal__nb_visits_converted | met | The number of visits to the website that resulted in a conversion. | |
| Visits converted (new visit) | goal_overview_goal__nb_visits_converted_new_visit | met | The number of visits to the website that resulted in a conversion, where the visit was the user's first visit. | |
| Visits converted (returning visit) | goal_overview_goal__nb_visits_converted_returning_visit | met | The number of visits to the website that resulted in a conversion, where the visit was a return visit. | |
| Revenue | goal_overview_goal__revenue | met | The total revenue generated by the website, typically calculated by summing the value of all conversions. | |
| Revenue (new visit) | goal_overview_goal__revenue_new_visit | met | The total revenue generated by first-time visitors to the website. | |
| Revenue (returning visit) | goal_overview_goal__revenue_returning_visit | met | The total revenue generated by returning visitors to the website. |