Field list for Instagram Insights

10 metrics and 35 dimensions available

CategoryFieldCodeTypeDescription
TIMEYearyeardim
Year of week (Sun-Sat)yearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
Datedatedim
ACCOUNTProfile IDaccount_iddimProfile's ID
Instagram IDig_iddimProfile's Instagram ID
UsernameusernamedimProfile's username
NamenamedimProfile's name
BiographybiographydimProfile's biography
WebsitewebsitedimProfile's website
PHOTO & VIDEOMedia IDmedia_iddimGraph ID of the media object
Media createdtimestampdimDate and time media was added
Media typemedia_typedimType of the media object. PHOTO, VIDEO, ...
Media URLmedia_urldimURL of the media object
Media permalinkmedia_permalinkdimURL of the post on Instagram
Media shortcodemedia_shortcodedimShortcode of the post on Instagram
Video thumbnail URLmedia_thumbnail_urldimURL of the video thumbnail
Media captionmedia_captiondimCaption of the post
Media comments enabledmedia_is_comment_enableddimWhether or not the comments are enabled
FOLLOWERSGenderaudience_genderdimThe gender distribution of this profile's followers
Ageaudience_agedimThe age distribution of this profile's followers
Localeaudience_locale_dimdimThe locales by country codes of this profile's followers
Countryaudience_country_dimdimThe countries of this profile's followers
Area & cityaudience_city_dimdimThe cities of this profile's followers with area information
Areaaudience_area_only_dimdimThe areas of this profile's followers
Cityaudience_city_only_dimdimThe cities of this profile's followers
ACCOUNT LIFETIMEProfile followersfollowers_countmetTotal number of unique accounts following this profile
Profile followsfollows_countmetTotal number of accounts this profile is following
Profile media countmedia_countmetTotal number of media for this profile
ACCOUNT INSIGHTSNew followersfollower_countmetTotal number of new followers each day within the specified range
Profile viewsprofile_viewsmetTotal number of unique accounts that have viewed this profile within the specified period
Profile impressionsimpressionsmetTotal number of times this profile has been seen within the specified period
Profile reachreachmetTotal number of unique accounts that have seen this profile within the specified period. NOTE: When reach is split by month, reach will display last 28 days of month.
Email contactsemail_contactsmetTotal number of taps on the email link in this profile within the specified period
Phone call clicksphone_call_clicksmetTotal number of taps on the call link in this profile within the specified period
Text message clickstext_message_clicksmetTotal number of taps on the text message link in this profile within the specified period
Get directions clicksget_directions_clicksmetTotal number of taps on the directions link in this profile within the specified period
Website clickswebsite_clicksmetTotal number of taps on the website link in this profile within the specified period
PHOTO & VIDEOEngagementmedia_engagementmetTotal number of likes and comments on the media object
Comments countmedia_comments_countmetTotal number of comments on the media object including replies
Like countmedia_like_countmetTotal number of likes on the media object including replies
Media impressionsmedia_impressionsmetTotal number of impressions of the media object
Media reachmedia_reachmetTotal reach of the media object
Unique savesmedia_savedmetTotal number of unique accounts that have saved the media object
VIDEOVideo viewsmedia_video_viewsmetTotal number of times the video has been seen. Returns 0 for videos in carousel albums
CAROUSELCarousel album engagementmedia_carousel_album_engagementmetTotal number of likes and comments on the carousel album
Carousel album impressionsmedia_carousel_album_impressionsmetTotal number of times the carousel album has been seen
Carousel album reachmedia_carousel_album_reachmetTotal number of unique accounts that have seen the carousel album
Carousel album savedmedia_carousel_album_savedmetTotal number of unique accounts that have saved the carousel album
STORY (AVAIL. FOR LAST 24 H)Story exitsmedia_story_exitsmetNumber of times someone exited the story
Story impressionsmedia_story_impressionsmetTotal number of times the story has been seen
Story reachmedia_story_reachmetTotal number of unique accounts that have seen the story
Story repliesmedia_story_repliesmetTotal number of replies to the story
Taps forwardmedia_story_taps_forwardmetTotal number of taps to see this story's next photo or video
Taps backmedia_story_taps_backmetTotal number of taps to see this story's previous photo or video