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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| Time | Year | performance_year | dim | |
| Year of week (Sun-Sat) | performance_year_of_week | dim | ||
| Year of week (Mon-Sun) | performance_year_of_week_iso | dim | ||
| Year & month | performance_year_month | dim | ||
| Month | performance_month | dim | ||
| Year & week (Sun-Sat) | performance_year_week | dim | ||
| Year & week (Mon-Sun) | performance_year_week_iso | dim | ||
| Week (Sun-Sat) | performance_week | dim | ||
| Week (Mon-Sun) | performance_week_iso | dim | ||
| Day of month | performance_day_of_month | dim | ||
| Day of week (Sun-Sat) | performance_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | performance_day_of_week_name_iso | dim | ||
| Date | performance_date | dim | ||
| Datetime | performance_atom | dim | ||
| Advertiser | Advertiser name | performance_advertiser_name | dim | Advertiser name. |
| Advertiser ID | performance_advertiser_id | dim | Advertiser ID. | |
| Team | Team name | performance_team_name | dim | Team name. |
| Team ID | performance_team_id | dim | Team ID. | |
| Campaign | Campaign name | performance_campaign_name | dim | Campaign name. |
| Campaign ID | performance_campaign_id | dim | Campaign ID. | |
| Advertising context | Placement name | performance_placement_name | dim | The specific placement where the ad was displayed. |
| Placement ID | performance_placement_id | dim | The ID of the placement where the ad was displayed. | |
| App name | performance_app_name | dim | The specific app where the ad was displayed. | |
| Bundle ID | performance_bundle_id | dim | A unique ID of the app where the ad was displayed. | |
| App store | performance_app_store | dim | The store where the app is located. | |
| Channel (exchange) | performance_channel_exchange | dim | The specific exchange channel where the ad was displayed. | |
| Domain | performance_domain | dim | The specific domain where the ad was displayed. | |
| Environment | performance_environment | dim | The environment in which the ad was displayed (e.g. mobile, desktop, etc.). | |
| Format | performance_format | dim | The specific ad format that was displayed (e.g. display, video, etc.). | |
| DSP | DSP name | performance_dsp_name | dim | DSP name. |
| DSP ID | performance_dsp_id | dim | Unique identifier for the DSP. | |
| DSP campaign name | performance_dsp_campaign_name | dim | Name of the DSP campaign. | |
| DSP campaign ID | performance_dsp_campaign_id | dim | Unique identifier for the DSP campaign. | |
| DSP publisher | performance_dsp_publisher | dim | Name of the publisher associated with the DSP. | |
| DSP placement (line item) | performance_dsp_placement_line_item | dim | Name of the placement or line item associated with the DSP. | |
| Media | Media partner | performance_media_partner | dim | Media partner name. |
| Media partner ID | performance_media_partner_id | dim | Unique identifier for the media partner. | |
| Device | Device | performance_device | dim | Device type. |
| Time | Total tracked ads | performance_total_tracked_ads | met | Number of ads processed by IAS. |
| Eligible ads for quality impressions | performance_eligible_ads_for_quality_impressions | met | The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected. | |
| Eligible rate for quality impressions | performance_eligible_rate_for_quality_impressions | met | The percentage of ads that IAS measured for viewability or failed another selected criteria (such as brand safety, invalid traffic, or geo), out of all ads. A label like '(Excl. geo)' appears if some Quality criteria are deselected. | |
| Quality impressions | performance_quality_impressions | met | The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected. | |
| Quality impressions rate | performance_quality_impressions_rate | met | The percentage of ads that passed all selected Quality criteria, out of Eligible Ads for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected. | |
| Non-quality ads | performance_non_quality_ads | met | The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected. | |
| Non-quality rate | performance_non_quality_rate | met | The percentage of ads that failed for Quality Impressions, out of Eligible Ads for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected. | |
| Non-quality blocked ads | performance_non_quality_blocked_ads | met | The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected. | |
| Non-quality not viewable ads | performance_non_quality_not_viewable_ads | met | The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap. | |
| % non quality - not viewable | performance_percentage_non_quality_not_viewable | met | The percentage of ads that failed for Quality Impressions due to a failed Viewability check, out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap. | |
| Non-quality out of geo ads | performance_non_quality_out_of_geo_ads | met | The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap. | |
| % non-quality - out of geo | performance_percentage_non_quality_out_of_geo | met | The percentage of ads that failed for Quality Impressions due to a failed Geo check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap. | |
| Non-quality IVT ads | performance_non_quality_invalid_traffic_ads | met | The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap. | |
| % non-quality - IVT | performance_percentage_non_quality_ivt | met | The percentage of ads that failed for Quality Impressions due to a failed Invalid Traffic check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap. | |
| Non-quality brand safety ads | performance_failed_brand_safety_ads | met | The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap. | |
| % non-quality - brand safety | performance_percentage_non_quality_failed_brand_safety | met | The percentage of ads that failed for Quality Impressions due to a failed Brand Safety check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap. | |
| Eligible ads for viewability measurement | performance_eligible_ads_for_viewability_measurement | met | The total number of ads which are eligible for measuring viewability-related metrics. | |
| Measured ads | performance_measured_ads | met | The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data. | |
| Measured rate | performance_measured_rate | met | Measured ads as a percentage of total unblocked ads with all invalid traffic removed. | |
| Viewable impressions | performance_viewable_impressions | met | The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen. | |
| Measured impressions | performance_measured_impressions | met | Measured Ads that are rendered. This is always equals the number of all ads. | |
| Viewable/Audible rate | performance_viewable_audible_rate | met | Viewable impressions as a percentage of measured ads with all invalid traffic removed. | |
| Not viewable ads | performance_not_viewable_ads | met | Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements. | |
| Not viewable rate | performance_not_viewable_rate | met | The percentage of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements out of Measured Ads. | |
| Unmeasured ads | performance_unmeasured_ads | met | Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement. | |
| Unmeasured rate | performance_unmeasured_rate | met | Unmeasured ads as a percentage of total tracked ads with all invalid traffic removed. | |
| Eligible ads for invalid traffic detection | performance_eligible_ads_for_invalid_traffic_detection | met | Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions. | |
| Eligible rate for invalid traffic detection | performance_eligible_rate_for_invalid_traffic_detection | met | The percentage of Eligible Ads for Invalid Traffic Detection, out of all ads IAS processed (Total Tracked Ads). | |
| Invalid traffic ads | performance_invalid_traffic_ads | met | The number of ads that IAS detected as invalid traffic. | |
| Invalid traffic rate | performance_invalid_traffic_rate | met | The percentage of ads that IAS detected as invalid traffic, out of all ads IAS processed. | |
| Valid traffic ads | performance_valid_traffic_ads | met | The number of ads that IAS did not detect as invalid traffic. | |
| Valid traffic rate | performance_valid_traffic_rate | met | The percentage of ads that IAS did not detect as invalid traffic, out of all ads IAS processed. | |
| Blocked invalid traffic ads | performance_blocked_invalid_traffic_ads | met | The number of ads that IAS detected as invalid traffic that were blocked. | |
| % of invalid traffic blocked | performance_percentage_of_invalid_traffic_blocked | met | The percentage of ads that IAS detected as invalid traffic that were blocked out of Invalid Traffic Ads. | |
| Unblocked invalid traffic ads | performance_unblocked_invalid_traffic_ads | met | The number of ads that IAS detected as invalid traffic that were not blocked. | |
| % of invalid traffic unblocked | performance_percentage_of_invalid_traffic_unblocked | met | The percentage of ads that IAS detected as invalid traffic that were not blocked out of Invalid Traffic Ads. | |
| Eligible ads for brand safety | performance_eligible_ads_for_brand_safety | met | The number of ads IAS processed across all publishers that have opted into brand safety measurement. | |
| Passed ads | performance_passed_ads | met | The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language. | |
| Pass rate | performance_pass_rate | met | The percentage of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language, out of all ads IAS processed. | |
| Failed ads | performance_failed_ads | met | The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked. | |
| Fail rate | performance_fail_rate | met | The percentage of ads that IAS failed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL or target language, out of all ads IAS processed. These ads may or may not be blocked. | |
| Blocked ads | performance_blocked_ads | met | Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings. | |
| Block rate (% of failed) | performance_block_rate_percentage_of_failed | met | The percentage of failed ads that were blocked out of all failed ads. | |
| See-through ads | performance_see_through_ads | met | The number of ads where IAS identified the top-level of a domain. | |
| See-through rate | performance_see_through_rate | met | The percentage of ads where IAS identified the top-level of a domain. | |
| Average time-in-view | performance_average_time_in_view | met | The average duration, based on the arithmetic mean, that a viewable impression remained in-view within your campaign. | |
| In-view <1 second | performance_in_view_less_than_1_second | met | ||
| In-view 1-2 seconds | performance_in_view_1_to_2_seconds | met | ||
| In-view 2-5 seconds | performance_in_view_2_to_5_seconds | met | ||
| In-view 5-10 seconds | performance_in_view_5_to_10_seconds | met | ||
| In-view 10-15 seconds | performance_in_view_10_to_15_seconds | met | ||
| In-view 15-20 seconds | performance_in_view_15_to_20_seconds | met | ||
| In-view 20-25 seconds | performance_in_view_20_to_25_seconds | met | ||
| In-view 25-30 seconds | performance_in_view_25_to_30_seconds | met | ||
| In-view 30-35 seconds | performance_in_view_30_to_35_seconds | met | ||
| In-view 35-40 seconds | performance_in_view_35_to_40_seconds | met | ||
| In-view 40-45 seconds | performance_in_view_40_to_45_seconds | met | ||
| In-view 45-50 seconds | performance_in_view_45_to_50_seconds | met | ||
| In-view > 50 seconds | performance_in_view_greater_than_50_seconds | met |