Supermetrics brings all your marketing data into Google Sheets, Google Data Studio, Excel, BigQuery, Snowflake, Redshift, Azure
| Category | Field | Code | Description |
|---|---|---|---|
| SEARCH | Monthly search impressions | search_impressions | The number of monthly searches that showed your Business Profile in the search results |
| VIEWS | Total views | views_total | Total business impressions on both Google Maps and Google Search, on combined Desktop and Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression |
| Views on Maps | views_maps | Business impressions on Google Maps on combined Desktop and Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression | |
| Views on Search | views_search | Business impressions on Google Search on combined Desktop and Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression | |
| Views on maps (Desktop) | views_maps_desktop | Business impressions on Google Maps on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression | |
| Views on maps (Mobile) | views_maps_mobile | Business impressions on Google Maps on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression | |
| Views on Search (Desktop) | views_search_desktop | Business impressions on Google Search on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression | |
| Views on Search (Mobile) | views_search_mobile | Business impressions on Google Search on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression | |
| ACTIONS | Total actions | actions_total | Business Profile interactions. Total number of times people call, message, make bookings, ask for directions and more from your Business Profile on Google |
| Website visits | actions_website | The number of times the business profile website was clicked | |
| Phone calls | actions_phone | The number of times the business profile call button was clicked | |
| Directions requests | actions_driving_directions | The number of times directions were requested | |
| Messages | actions_messages | The number of message conversations received on the business profile | |
| Bookings | actions_bookings | The number of bookings received from the business profile | |
| Menu clicks | actions_food_menu_clicks | The number of clicks to view or interact with the menu content on the business profile. Multiple clicks by a unique user within a single day are counted as 1 | |
| Food orders | actions_food_orders | The number of food orders received from the business profile | |
| POST | Posts | post_count | The number of local posts |
| REVIEWS | Reviews | review_total_count | The total number of reviews within the selected time frame |
| Avg. review star rating | review_avg_star_rating | Average star rating within the selected time frame | |
| Review time to respond (minutes) | review_reply_response_time | Number of minutes it took to reply to the review | |
| REVIEWS TOTALS | Total review count | total_review_count | Lifetime value for total number of reviews |
| Avg. overall star rating | total_review_star_rating | Lifetime value for avg. overall star rating | |
| MEDIA | Media items | media_total_count | The total number of media items |
| CUSTOMER MEDIA | Contributed media items | customer_media_total_count | The total number of customer contributed media items |
| DEPRECATED | Photo views (customers) | photo_views_customers | The number of views on photos uploaded by customers. Please note that this field will be removed on 2023-02-19 |
| Photos uploaded (customers) | photo_count_customers | The total number of photos that are currently live that have been uploaded by customers. Please note that this field will be removed on 2023-02-19 | |
| Photos uploaded (merchant) | photo_count_merchant | The total number of photos that are currently live that have been uploaded by the merchant. Please note that this field will be removed on 2023-02-19 | |
| Post views | post_views | The number of times the local post was viewed on Google Search. Please note that this field will be removed on 2023-02-19 | |
| Total photos uploaded | photo_count_total | The total number of photos that are currently live. Please note that this field will be removed on 2023-02-19 | |
| Total media views | media_view_count | The number of times the media item has been viewed. Please note that this field will be removed on 2023-02-19 | |
| Post actions | post_actions | The number of times the call to action button was clicked. Please note that this field will be removed on 2023-02-19 | |
| Photo views (merchant) | photo_views_merchant | The number of views on photos uploaded by the merchant. Please note that this field will be removed on 2023-02-19 | |
| Total customer media views | customer_media_view_count | The number of times the media item has been viewed. Please note that this field will be removed on 2023-02-19 | |
| Branded search impressions | queries_chain | The number of times a resource was shown as a result of a search for the chain it belongs to. Please note that this field will be removed on 2023-02-19 | |
| Discovery search impressions | queries_indirect | The number of times the resource was shown as a result of a categorical search. Please note that this field will be removed on 2023-02-19 | |
| Direct search impressions | queries_direct | The number of times the resource was shown when searching for the location directly. Please note that this field will be removed on 2023-02-19 | |
| Total search impressions | queries_total | The total number of times the resource was shown as a result of a search. Please note that this field will be removed on 2023-02-19 | |
| Total photo views | photo_views_total | The total number of photo views. Please note that this field will be removed on 2023-02-19 |