Metric list for Google My Business

10 metrics available

CategoryFieldCodeDescription
SEARCHTotal search impressionsqueries_totalThe total number of times the resource was shown as a result of a search.
Direct search impressionsqueries_directThe number of times the resource was shown when searching for the location directly.
Discovery search impressionsqueries_indirectThe number of times the resource was shown as a result of a categorical search.
Branded search impressionsqueries_chainThe number of times a resource was shown as a result of a search for the chain it belongs to.
VIEWSTotal viewsviews_totalThe total number of times the resource was viewer.
Views on Mapsviews_mapsThe number of times the resource was viewed on Google Maps.
Views on Searchviews_searchThe number of times the resource was viewed on Google Search.
ACTIONSTotal actionsactions_totalTotal number of times customers have taken action on this listing.
Website visitsactions_websiteThe number of times the website was clicked.
Phone callsactions_phoneThe number of times the phone number was clicked.
Directions requestsactions_driving_directionsThe number of times directions were requested.
PHOTOPhoto views (merchant)photo_views_merchantThe number of views on photos uploaded by the merchant.
Photo views (customers)photo_views_customersThe number of views on photos uploaded by customers.
Total photo viewsphoto_views_totalThe total number of photo views.
Photos uploaded (merchant)photo_count_merchantThe total number of photos that are currently live that have been uploaded by the merchant.
Photos uploaded (customers)photo_count_customersThe total number of photos that are currently live that have been uploaded by customers.
Total photos uploadedphoto_count_totalThe total number of photos that are currently live.
POSTPostspost_countThe number of local posts.
POST INSIGHTSPost viewspost_viewsThe number of times the local post was viewed on Google Search.
Post actionspost_actionsThe number of times the call to action button was clicked.
REVIEWSReviewsreview_total_countThe total number of reviews within the selected time frame.
Avg. review star ratingreview_avg_star_ratingAverage star rating within the selected time frame.
REVIEWS TOTALSTotal review counttotal_review_countThe total number of reviews.
Avg. overall star ratingtotal_review_star_ratingAverage overall star rating.
MEDIAMedia itemsmedia_total_countThe total number of media items.
Total media viewsmedia_view_countThe number of times the media item has been viewed.
CUSTOMER MEDIAContributed media itemscustomer_media_total_countThe total number of customer contributed media items.
Total customer media viewscustomer_media_view_countThe number of times the media item has been viewed.