Field list for Google My Business

27 metrics and 99 dimensions available

CategoryFieldCodeTypeDescription
TIMEYearyeardim
Year of week (Sun-Sat)yearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
Datedatedim
Time of dayhourdimHour of the day. Only valid for Phone calls.
LOCATION GROUP / BUSINESS ACCOUNTAccount IDlocation_account_iddimID of the location group / business account.
Account namelocation_account_namedimName of the location group / business account. For personal accounts, this is the first and last name.
LOCATIONLocation IDlocation_iddimID of the business location.
Location namelocation_namedimName of the business.
Location name & IDlocation_name_iddimName and ID of the business location.
Location descriptionlocation_descriptiondimMerchant provided description of the business.
Language codelocation_language_codedimThe language of the business location.
Store codelocation_store_codedimExternal identifier for the business, which is unique inside a given account.
Primary phonelocation_primary_phonedimA phone number that connects to the individual business location as directly as possible.
Additional phoneslocation_additional_phonesdimAdditional phone numbers at which the business can be called, in addition to the primary phone number.
Regular operating hourslocation_regular_hoursdimOperating hours for the business.
Special operating hourslocation_special_hoursdimSpecial operating hours for the business. This typically includes holiday hours, and other times outside of regular operating hours.
Website URLlocation_website_urldimA URL for the business.
Google+ page IDlocation_plus_page_iddimGoogle+ page ID for the business.
Google Ads ad phonelocation_adwords_ad_phonedimAlternate phone number displayed on Google Ads location extensions.
Labelslocation_labelsdimA collection of free-form strings used to tag the business.
Coordinateslocation_coordinatesdimLocation coordinates.
Latitudelocation_latitudedimThe latitude in degrees.
Longitudelocation_longitudedimThe longitude in degrees.
Attributeslocation_attributesdimAttributes for the business location.
Price listslocation_price_listsdimPrice list information for the business location.
LOCATION OPEN INFOLocation statuslocation_statusdimIndicates whether or not the location is currently open for business.
Opening yearlocation_opening_yeardimThe year when the location first opened.
Opening monthlocation_opening_monthdimThe month when the location first opened.
Opening daylocation_opening_daydimThe day when the location first opened.
LOCATION POSTAL ADDRESSAddress region codelocation_address_region_codedimCLDR region code of the country/region of the address.
Address language codelocation_address_language_codedimBCP-47 language code of the contents of the address.
Postal codelocation_address_postal_codedimPostal code of the address.
Sorting codelocation_address_sorting_codedimAdditional, country-specific, sorting code.
Administrative arealocation_address_administrative_areadimHighest administrative subdivision which is used for postal addresses of a country or region
Localitylocation_address_localitydimGenerally refers to the city/town portion of the address.
Sublocalitylocation_address_sublocalitydimSublocality of the address.
Address lineslocation_address_linesdimUnstructured address lines describing the lower levels of the address.
Recipientslocation_address_recipientsdimThe recipient at the address.
Organizationlocation_address_organizationdimThe name of the organization at the address.
LOCATION CATEGORYCategory IDlocation_category_iddimID of the category.
Category namelocation_category_namedimName of the category.
Additional categorieslocation_additional_categoriesdimAdditional location categories.
LOCATION SERVICE AREABusiness typelocation_service_area_business_typedimIndicates whether the business only offers services on-site at a customer location, or at both an address and on-site.
GOOGLE MAPSGoogle Maps place IDlocation_place_iddimGoogle Maps place ID for the location.
Google Maps URLlocation_maps_urldimA link to the location on Maps
DUPLICATEDuplicate location IDlocation_duplicate_iddimThe ID of the location that this duplicates.
Duplicate place IDlocation_duplicate_place_iddimThe place ID of the location that this duplicates.
Duplicate location accesslocation_duplicate_accessdimIndicates whether the user has access to the location it duplicates.
POSTPost IDpost_iddimThe ID of the local post.
Post language codepost_language_codedimThe language of the local post.
Post creation timepost_create_timedimTime of the creation of the local post.
Post modification timepost_update_timedimTime of the last modification of the local post.
Post summarypost_summarydimDescription of the local post.
Post action typepost_call_to_action_typedimThe type of action that will be performed.
Post action URLpost_call_to_action_urldimThe URL the user will be directed to upon clicking.
Post statepost_statedimThe state of the post, indicating what part of its lifecycle it is in.
Post URL on Google searchpost_search_urldimThe link to the local post on Google search.
Post topic typepost_topic_typedimThe topic type of the local post.
POST MEDIAPost media IDpost_media_iddimID of the media item.
Post media formatpost_media_formatdimThe format of the media item.
Post media Google URLpost_media_google_urldimGoogle-hosted URL for this media item. This URL is not static and may change over time.
EVENTPost event titlepost_event_titledimTitle of the event.
Post event start timepost_event_schedule_start_timedimStart time of the event.
Post event end timepost_event_schedule_end_timedimEnd date of the event.
OFFEROffer coupon codepost_offer_coupon_codedimOffer code that is usable in store or online.
Offer redeem online URLpost_offer_redeem_online_urldimOnline link to redeem offer.
Offer terms and conditionspost_offer_terms_conditionsdimOffer terms and conditions
REVIEWSReview IDreview_iddimID of the review.
Star ratingreview_star_ratingdimThe star rating out of five, where five is the highest rated.
Reviewer namereview_reviewer_namedimThe name of the reviewer.
Review commentreview_commentdimThe body of the review.
Review reply commentreview_reply_commentdimThe body of the reply to the review.
MEDIAMedia IDmedia_iddimID of the media item.
Media formatmedia_formatdimThe media format.
Media categorymedia_categorydimThe category that media item belongs to.
Google URLmedia_google_urldimGoogle-hosted URL for the media item.
Thumbnail URLmedia_thumbnail_urldimURL of a thumbnail image for the media item.
Width (px)media_widthdimWidth of the media item, in pixels.
Height (px)media_heightdimHeight of the media item, in pixels.
CUSTOMER MEDIAMedia IDcustomer_media_iddimID of the media item.
Media formatcustomer_media_formatdimThe media format.
Google URLcustomer_media_google_urldimGoogle-hosted URL for the media item.
Thumbnail URLcustomer_media_thumbnail_urldimURL of a thumbnail image for the media item.
Width (px)customer_media_widthdimWidth of the media item, in pixels.
Height (px)customer_media_heightdimHeight of the media item, in pixels.
CUSTOMER MEDIA ATTRIBUTIONContributor namecustomer_media_attribution_profile_namedimThe user name to attribute the media item to.
Contributor photo URLcustomer_media_attribution_profile_photo_urldimURL of the attributed user's profile photo thumbnail.
Takedown URLcustomer_media_attribution_takedown_urldimThe URL of the takedown page, where the media item can be reported if it is inappropriate.
Profile URLcustomer_media_attribution_profile_urldimThe URL of the attributed user's Google Maps profile page.
SEARCHTotal search impressionsqueries_totalmetThe total number of times the resource was shown as a result of a search.
Direct search impressionsqueries_directmetThe number of times the resource was shown when searching for the location directly.
Discovery search impressionsqueries_indirectmetThe number of times the resource was shown as a result of a categorical search.
Branded search impressionsqueries_chainmetThe number of times a resource was shown as a result of a search for the chain it belongs to.
VIEWSTotal viewsviews_totalmetThe total number of times the resource was viewer.
Views on Mapsviews_mapsmetThe number of times the resource was viewed on Google Maps.
Views on Searchviews_searchmetThe number of times the resource was viewed on Google Search.
ACTIONSTotal actionsactions_totalmetTotal number of times customers have taken action on this listing.
Website visitsactions_websitemetThe number of times the website was clicked.
Phone callsactions_phonemetThe number of times the phone number was clicked.
Directions requestsactions_driving_directionsmetThe number of times directions were requested.
PHOTOPhoto views (merchant)photo_views_merchantmetThe number of views on photos uploaded by the merchant.
Photo views (customers)photo_views_customersmetThe number of views on photos uploaded by customers.
Total photo viewsphoto_views_totalmetThe total number of photo views.
Photos uploaded (merchant)photo_count_merchantmetThe total number of photos that are currently live that have been uploaded by the merchant.
Photos uploaded (customers)photo_count_customersmetThe total number of photos that are currently live that have been uploaded by customers.
Total photos uploadedphoto_count_totalmetThe total number of photos that are currently live.
POSTPostspost_countmetThe number of local posts.
POST INSIGHTSPost viewspost_viewsmetThe number of times the local post was viewed on Google Search.
Post actionspost_actionsmetThe number of times the call to action button was clicked.
REVIEWSReviewsreview_total_countmetThe total number of reviews within the selected time frame.
Avg. review star ratingreview_avg_star_ratingmetAverage star rating within the selected time frame.
REVIEWS TOTALSTotal review counttotal_review_countmetThe total number of reviews.
Avg. overall star ratingtotal_review_star_ratingmetAverage overall star rating.
MEDIAMedia itemsmedia_total_countmetThe total number of media items.
Total media viewsmedia_view_countmetThe number of times the media item has been viewed.
CUSTOMER MEDIAContributed media itemscustomer_media_total_countmetThe total number of customer contributed media items.
Total customer media viewscustomer_media_view_countmetThe number of times the media item has been viewed.