Metric list for Facebook Insights

15 metrics available

CategoryFieldCodeDescription
PAGE LIKESTotal likespage_fansThe total number of people who have liked your Page
New likespage_fan_addsThe number of new people who have liked your Page
Page followerspage_followersNumber of page followers
New likes (unique users)page_fan_adds_uniqueThe number of new people who have liked your Page
Unlikespage_fan_removes
Unlikes (unique users)page_fan_removes_uniqueThe number of Unlikes of your Page (Unique users)
Net likesNetFanGrowthNew likes minus unlikes
Net likes growth rateFanGrowthRate_percGrowth rate of your page likes
Likes churn rateFanChurnRate_perc
Page likers (fans) online per daypage_fans_online_per_dayThe number of your fans who saw any posts on Facebook on a given day
REACHTotal reachpage_impressions_uniqueThe number of people who have seen any content associated with your Page
Organic reachpage_impressions_organic_uniqueThe number of people who saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page
Paid reachpage_impressions_paid_uniqueNumber of people who saw a sponsored story or Ad about your Page
Viral reachpage_impressions_viral_uniqueThe number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place
Non-viral reachpage_impressions_nonviral_uniqueThe number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page
% of reach from organicOrganicReachPercThe number of people who had any content from your Page or about your Page enter their screen through unpaid distribution
% of reach from paidPaidReachPercThe number of times any content from your Page or about your Page entered a person's screen through paid distribution such as an ad
% of reach from viralViralReachPercThe number of times any content from your Page or about your Page entered a person's screen with social information attached
% of reach from non-viralNonViralReachPercThe number of times any content from your Page entered a person's screen
Total reach of postspage_posts_impressions_uniqueThe number of people who saw any of your Page posts
Paid reach of postspage_posts_impressions_paid_unique
Organic reach of postspage_posts_impressions_organic_unique
Viral reach of postspage_posts_impressions_viral_unique
Non-viral reach of postspage_posts_impressions_nonviral_unique
People visiting your pagepage_views_uniquePage Views from users logged in to Facebook
Reach div. by page likers (fans)FansReachedPercReach divided by likes of your page
Viral reach amplification %ViralReachAmplificationRate at which your reach was amplified by viral reach
Non-viral reach amplification %NonViralReachAmplificationRate at which your reach was amplified by non-viral reach
Post reach (page likers [fans] only)post_impressions_fan_unique
Post impressions (page likers [fans] only)post_impressions_fan
ENGAGEMENT & SHARINGEngaged userspage_engaged_usersThe number of people who engaged with your Page. Engagement includes any click
Engagement rate (% of reached people who clicked)EngagedUserPercPercent of reached people who engaged with your page or post
Positive actionspage_positive_feedbackThe number of times people took a positive action
People taking positive actionspage_positive_feedback_unique
Page post engagementspage_post_engagementsThe number of times people have engaged with your posts through likes, comments and shares and more
Likespage_likes
Sharespage_shares
Commentspage_comments
Negative actionspage_negative_feedbackThe number of times people took a negative action (e.g., un-liked or hid a post)
People taking negative actionspage_negative_feedback_uniqueThe number of people who took a negative action (e.g., un-liked or hid a post)
Negative action rate (% of reached people who took negative action)NegativeActionRate_percRate of negative actions (eg. unlike, post hide) relative to reach
Content clickspage_consumptionsThe number of times people clicked on any of your content
People clicking your contentpage_consumptions_uniqueThe number of people who clicked on any of your content
Content storiespage_storiesThe number of stories created about your Page (Stories)
POST ACTIONSLikes on postpost_likes_on_post
Likes on post sharespost_likes_on_shares
Comments on postpost_comments_on_post
Comments on post sharespost_comments_on_shares
Top-level post commentspost_comments_toplevel
Shares on postpost_shares_on_post
Shares on post sharespost_shares_on_shares
Post link clickspost_link_clicks
Post unique link clickspost_link_clicks_unique
Post other clickspost_other_clicks
Post unique other clickspost_other_clicks_unique
Post photo viewspost_photo_views
Post unique photo viewspost_photo_views_unique
POST REACTIONSTotal post reactionspost_reactions_totalTotal post reactions by type
Post reactions: likepost_reactions_likeTotal "like" reactions of a post
Post reactions: lovepost_reactions_loveTotal "love" reactions of a post
Post reactions: wowpost_reactions_wowTotal "wow" reactions of a post
Post reactions: hahapost_reactions_hahaTotal "haha" reactions of a post
Post reactions: sadpost_reactions_sorryTotal "sorry" reactions of a post
Post reactions: angrypost_reactions_angerTotal "anger" reactions of a post
Post reactions: thankfulpost_reactions_thankful
Post reactions: pridepost_reactions_pride
CONTENT IMPRESSIONSTotal page viewspage_viewsNumber of times any tabs (e.g. Timeline, photo) of page's profile has been visited
Total impressionspage_impressionsThe total number of impressions seen of any content associated with your Page
Paid impressionspage_impressions_paidThe number of impressions of a Sponsored Story or Ad pointing to your Page
Organic impressionspage_impressions_organicThe number of times people saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page
Viral impressionspage_impressions_viralThe number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place
Non-viral impressionspage_impressions_nonviralThe number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page
Total impressions of postspage_posts_impressionsThe number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more
Paid impressions of postspage_posts_impressions_paidThe number of times your Page's posts entered a person's screen through paid distribution such as an ad
Organic impressions of postspage_posts_impressions_organicThe number of times your Page's posts entered a person's screen through unpaid distribution
Viral impressions of postspage_posts_impressions_viralThe number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page
Non-viral impressions of postspage_posts_impressions_nonviralThe number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page
VIDEO VIEWSOrganic complete video viewspost_video_complete_views_organicThe number of times your videos played from the beginning to 95%, or more, of its length, by organic reach
Unique organic complete video viewspost_video_complete_views_organic_uniqueThe number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach
Paid complete video viewspost_video_complete_views_paidThe number of times your promoted videos played from the beginning to 95%, or more, of its length
Unique paid complete video viewspost_video_complete_views_paid_uniqueThe number of people who viewed your promoted videos from the beginning to 95%, or more, of its length
Total video viewspage_video_viewsTotal number of times page's videos have been viewed for more than 3 seconds
Unique video viewspage_video_views_uniqueTotal number of times page's videos have been played for unique people for more than 3 seconds
Organic video viewspage_video_views_organicTotal number of times page's videos have been viewed for more than 3 seconds by organic reach
Paid video viewspage_video_views_paidTotal number of times page's promoted videos have been viewed for more than 3 seconds
Auto-played video viewspage_video_views_autoplayedThe number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds
Clicked to play video viewspage_video_views_click_to_playThe number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play
Total video views with sound onpost_video_views_sound_onNumber of times your video was viewed with sound on for 3 seconds or viewed to the end, whichever happened first
Total video view time (s)post_video_view_timeThe total number of seconds your video was watched, including replays and views less than 3 seconds. Returns 0 for reshared videos
Organic video view time (s)post_video_view_time_organicThe total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos
Paid video view time (s)post_video_view_time_paidThe number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds
Avg. video view time (s)avg_post_video_view_timeThe average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016
VIDEO 30-SECOND VIEWSTotal 30s video viewspage_video_complete_views_30sTotal number of times page's videos have been viewed for more than 30 seconds
Unique 30s video viewspage_video_complete_views_30s_uniqueThe number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Organic 30s video viewspage_video_complete_views_30s_organicThe number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach
Paid 30s video viewspage_video_complete_views_30s_paidThe number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Auto-played 30s video viewspage_video_complete_views_30s_autoplayedThe number of times your Page's automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Clicked to play 30s video viewspage_video_complete_views_30s_click_to_playThe number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play
Watch 30s rate (%)video_watch_30s_rate_perc
Unique watch 30s rate (%)video_watch_30s_rate_unique_perc
Organic watch 30s rate (%)video_watch_30s_rate_organic_perc
Paid watch 30s rate (%)video_watch_30s_rate_paid_perc
Auto-played watch 30s rate (%)video_watch_30s_rate_autoplayed_perc
Clicked to play watch 30s rate (%)video_watch_30s_rate_click_to_play_perc
VIDEO 10-SECOND VIEWSTotal 10s video viewspost_video_views_10sThe number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. Returns 0 for reshared videos
Unique 10s video viewspost_video_views_10s_uniqueThe number of people who viewed your Page's videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds
Organic 10s video viewspost_video_views_10s_organicThe number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach
Paid 10s video viewspost_video_views_10s_paidThe number of times your Page's promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds
Auto-played 10s video viewspost_video_views_10s_autoplayedThe number of times your Page's videos automatically played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds
Clicked to play 10s video viewspost_video_views_10s_click_to_playThe number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play
10s video views with sound onpost_video_views_10s_sound_on
Watch 10s rate (%)post_video_watch_10s_rate_perc
Unique watch 10s rate (%)post_video_watch_10s_rate_unique_perc
Organic watch 10s rate (%)post_video_watch_10s_rate_organic_perc
Paid watch 10s rate (%)post_video_watch_10s_rate_paid_perc
Auto-played watch 10s rate (%)post_video_watch_10s_rate_autoplayed_perc
Clicked to play watch 10s rate (%)post_video_watch_10s_rate_click_to_play_perc
VIDEO AD BREAKPage crossposted video ad break impressionspage_daily_video_ad_break_ad_impressions_crosspostedThe total number of times an ad was shown during ad breaks in crossposted videos
Page crossposted video ad break earningspage_daily_video_ad_break_earnings_crosspostedThe average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook
Page crossposted video ad break CPMpage_daily_video_ad_break_cpm_crosspostedAn estimate of the amount you earned from ad breaks in crossposted videos, based on the number of impressions and CPM of ads shown
Page owned video ad break impressionspage_daily_video_ad_break_ad_ownedThe total number of times an ad was shown during ad breaks in owned videos
Page owned video ad break earningspage_daily_video_ad_break_earnings_ownedThe average amount paid by advertisers for 1,000 of impressions of their ads in a owned videos. This is a gross number and includes the amount paid to Facebook
Page owned video ad break CPMpage_daily_video_ad_break_cpm_ownedAn estimate of the amount you earned from ad breaks in owned videos, based on the number of impressions and CPM of ads shown
Post video ad break impressionspost_video_ad_break_ad_impressionsThe total number of times an ad was shown during ad breaks in your videos
Post video ad break earningspost_video_ad_break_earningsThe average amount paid by advertisers for 1,000 impressions of their ads in your videos. This number also includes the amount paid to Facebook
Post video ad break CPMpost_video_ad_break_ad_cpmAn estimate of the amount you earned from ad breaks in your videos, based on the number of impressions and CPM of ads shown
VIDEO AD BREAK (VIDEO-DIMENSIONS ONLY)Total video ad break impressionstotal_video_ad_break_ad_impressionsNumber of times an ad was shown during your video's ad breaks
Total video ad break CPMtotal_video_ad_break_ad_cpmThe average amount paid by advertisers for 1,000 impressions of their ads in your video, in U.S. cents. This number also includes the amount paid to Facebook
Total video ad break earningstotal_video_ad_break_earningsAn estimate of the amount you earned from ad breaks in your video, in U.S. cents, based on the number of impressions and CPM of ads shown
VIDEO REACTIONS (VIDEO-DIMENSIONS ONLY)Total video reactionsvideo_reactions_total
Video reactions: likevideo_reactions_like
Video reactions: lovevideo_reactions_love
Video reactions: wowvideo_reactions_wow
Video reactions: hahavideo_reactions_haha
Video reactions: sadvideo_reactions_sorry
Video reactions: angryvideo_reactions_anger
Video reactions: thankfulvideo_reactions_thankful
Video reactions: pridevideo_reactions_pride
CHECK-INSCheck-inspage_places_checkin_totalThe number of times people checked into a place
People checking inpage_places_checkin_total_uniqueThe number of people who checked into a place
Check-ins using mobilepage_places_checkin_mobileThe number of times people checked into a place using mobile phones
People checking in using mobilepage_places_checkin_mobile_uniqueThe number of people who checked into a place using mobile phones
REVIEWS/RECOMMENDATIONSRatingreview_ratingRating (1-5 stars)
MESSAGING INSIGHTSMessaging connection countpage_messages_total_messaging_connectionsThe number of people who have sent a message to your business, not including people who have blocked or reported your business on Messenger
New conversations (unique)page_messages_new_conversations_uniqueThe number of messaging conversations on Facebook Messenger that began with people who had never messaged with your business before
Blocked conversations count (unique)page_messages_blocked_conversations_uniqueThe number of conversations with the Page that have been blocked
Reported conversations count (unique)page_messages_reported_conversations_uniqueThe number of conversations from your Page that have been reported by people for reasons such as spam, or containing inappropriate content