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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| TIME | Year | Year | dim | Year, e.g. 2017 |
| Month | month | dim | Month, e.g. 6 | |
| Year|Month | Yearmonth | dim | Year and month, e.g. 2017|06 | |
| Week (Sun-Sat) | yearweek | dim | Year and week for US weeks, e.g. 2017|08 | |
| Week (Mon-Sun) | yearweekiso | dim | Year and week for ISO weeks, e.g. 2017|08 | |
| Week (Mon-Sun, dates) | yearweekiso_daterange | dim | ||
| Day of week (numeric) | Dayofweek | dim | Day of week name for ISO weeks, e.g. 1 Sunday | |
| Day of week (name) | DayofweekName | dim | Day of week name for US weeks, e.g. 0 Sunday | |
| Day of month | dayOfMonth | dim | Day of month, e.g. 2 | |
| Date | Date | dim | Date, e.g. 2017-01-31 | |
| Hour | Hour | dim | Breaks down reporting data by hour of the day in the network time zone | |
| ACCOUNT | Account | account | dim | |
| Account ID | AccountId | dim | ||
| Activity group | activityGroupName | dim | Breaks down reporting data by activity group | |
| Activity group ID | activityGroupID | dim | Corresponds to 'Activity group' in the Ad Manager UI | |
| Activity | activityName | dim | Breaks down reporting data by activity | |
| Activity ID | activityID | dim | Corresponds to 'Activity' in the Ad Manager UI | |
| Advertiser | advertiserName | dim | Breaks down reporting data by advertising company | |
| Advertiser ID | advertiserID | dim | Breaks down reporting data by advertising company id | |
| Ad network | adNetworkName | dim | The name of the network | |
| Ad network ID | adNetworkID | dim | The network that provided the ad for SDK ad mediation | |
| Requested ad size(s) | REQUESTED_AD_SIZES | dim | Breaks down reporting data by requested ad size(s) | |
| ORDER | Order | orderName | dim | Breaks down reporting data by order |
| Order ID | orderID | dim | Breaks down reporting data by order ID | |
| Order start date | ORDER_START_DATE | dim | Represents the start date (in YYYY-MM-DD format) for an order | |
| Order start date timezone | ORDER_START_DATE_TIMEZONE | dim | ||
| Order end date | ORDER_END_DATE | dim | Represents the end date (in YYYY-MM-DD format) for an order | |
| Order end date timezone | ORDER_END_DATE_TIMEZONE | dim | ||
| Order status | ORDER_STATUS | dim | Delivery status of the order | |
| Programmatic order | ORDER_IS_PROGRAMMATIC | dim | Whether order is programmatic or not | |
| Order is archived? | ORDER_IS_ARCHIVED | dim | ||
| Trafficker ID | ORDER_TRAFFICKER_ID | dim | Represents the Trafficker ID for an Order | |
| Trafficker | ORDER_TRAFFICKER | dim | The name and email address in the form of name(email) of the trafficker for an Order | |
| LINE ITEMS | Line item | LINE_ITEM_NAME | dim | Breaks down reporting data by line item |
| Line item ID | lineItemID | dim | Breaks down reporting data by line item | |
| Line item type | lineItemType | dim | Breaks down reporting data by line item | |
| Start date | LINE_ITEM_START_DATE | dim | Represents the start date (in YYYY-MM-DD format) for a line item | |
| End date | LINE_ITEM_END_DATE | dim | Represents the end date (in YYYY-MM-DD format) for a line item | |
| Start date timezone | LINE_ITEM_START_DATE_TIMEZONE | dim | ||
| End date timezone | LINE_ITEM_END_DATE_TIMEZONE | dim | ||
| Status | LINE_ITEM_STATUS | dim | ||
| Is archived? | LINE_ITEM_IS_ARCHIVED | dim | Represents archival status for a line item | |
| Priority | LINE_ITEM_PRIORITY | dim | Represents LineItem.priority for a line item | |
| Target platform | LINE_ITEM_TARGET_PLATFORM | dim | ||
| Environment type | LINE_ITEM_ENVIRONMENT_TYPE | dim | ||
| Contracted quantity | LINE_ITEM_CONTRACTED_QUANTITY | dim | Contracted units bought for a line item | |
| Goal quantity | LINE_ITEM_GOAL_QUANTITY | dim | The total number of impressions, clicks or days that is reserved for a line item | |
| Line item cost type | LINE_ITEM_COST_TYPE | dim | Cost type of line item | |
| Line item cost per unit | LINE_ITEM_COST_PER_UNIT | dim | Cost per unit of a line item | |
| Line item delivery indicator | LINE_ITEM_DELIVERY_INDICATOR | dim | Indicates the progress made for the delivery of the line item | |
| Line item monthly last reconciliation date | LINE_ITEM_LAST_RECONCILIATION_DATE_TIME | dim | Represents the monthly last reconciliation date time of the line item | |
| Line item monthly reconciliation status | LINE_ITEM_RECONCILIATION_STATUS | dim | Represents the monthly reconciliation status of the line item | |
| Line item deal info | LINE_ITEM_DEAL_INFO | dim | The deal information associated with this line item, if it is programmatic | |
| Proposal line item monthly last reconciliation date | PROPOSAL_LINE_ITEM_LAST_RECONCILIATION_DATE_TIME | dim | Represents the monthly last reconciliation date time of the proposal line item | |
| Proposal line item monthly reconciliation status | PROPOSAL_LINE_ITEM_RECONCILIATION_STATUS | dim | Represents the monthly reconciliation status of the proposal line item | |
| Line item labels | LINE_ITEM_LABELS | dim | List of labels for a given line item | |
| Line item label IDs | LINE_ITEM_LABEL_IDS | dim | List of label IDs for a given line item | |
| Line item optimizable | LINE_ITEM_OPTIMIZABLE | dim | Information about whether a line item is eligible for optimization or not. The result will be 'TRUE' or 'FALSE', and can be used for filtering | |
| Line item delivery pacing | LINE_ITEM_DELIVERY_PACING | dim | The strategy for delivering ads over the course of the line item's duration | |
| Line item frequency cap | LINE_ITEM_FREQUENCY_CAP | dim | Number of times a user can be served a line item within a time period | |
| CREATIVES | Creative | creativeName | dim | Breaks down reporting data by creative |
| Creative ID | creativeID | dim | Breaks down reporting data by creative ID or creative set ID (master's creative ID) if the creative is part of a creative set | |
| Creative image URL | creativeImageURL | dim | A URL where the creative asset can be previewed at | |
| Creative image | creativeImage | dim | Preview image of creative asset | |
| Creative type | creativeType | dim | Breaks down reporting data by creative type | |
| Creative size | creativeSize | dim | Breaks down reporting data by creative size | |
| Creative billing type | creativeBillingType | dim | Breaks down reporting data by creative billing type | |
| Creative size for the ad | CREATIVE_SIZE_DELIVERED | dim | Breaks down reporting data by the creative size the ad was delivered to | |
| Master and companion creative ID | MASTER_COMPANION_CREATIVE_ID | dim | Breaks down reporting data by creative ID. This includes regular creatives, and master and companions in case of creative sets | |
| Master and companion creative | MASTER_COMPANION_CREATIVE_NAME | dim | Breaks down reporting data by creative. This includes regular creatives, and master and companions in case of creative sets | |
| DEMAND CHANNEL | Demand channel ID | DEMAND_CHANNEL_ID | dim | Breaks down reporting data by demand channels |
| Demand channel | DEMAND_CHANNEL_NAME | dim | Breaks down reporting data by demand channel name | |
| GEOGRAPHY | Country | countryName | dim | Breaks down reporting data by country name |
| Country ID | countryID | dim | Breaks down reporting data by country criteria ID | |
| Region | regionName | dim | Breaks down reporting data by region name | |
| Region ID | regionID | dim | Breaks down reporting data by region criteria ID | |
| Metro | metroName | dim | Breaks down reporting data by metro name | |
| Metro ID | metroID | dim | Breaks down reporting data by metro criteria ID | |
| City | cityName | dim | Breaks down reporting data by city name | |
| City ID | cityID | dim | Breaks down reporting data by city criteria ID | |
| Postal code | postCode | dim | Breaks down reporting data by postal code | |
| Postal code ID | postCodeID | dim | Breaks down reporting data by postal code criteria ID | |
| Country code | COUNTRY_CODE | dim | Breaks down reporting data by country code | |
| INVENTORY | Ad unit ID | adUnitID | dim | Breaks down reporting data by ad unit ID |
| Ad unit | adUnitName | dim | Breaks down reporting data by ad unit | |
| Top level ad unit ID | TOP_LEVEL_AD_UNIT_ID | dim | Breaks down reporting data by ad unit ID | |
| Top level ad unit | TOP_LEVEL_AD_UNIT_NAME | dim | Breaks down reporting data by ad unit | |
| Customised criteria ID | customTargetingID | dim | Breaks down reporting data by customised criteria ID | |
| Customised criteria | customCriteria | dim | Breaks down reporting data by customised criteria ID | |
| Placement ID | placementID | dim | Breaks down reporting data by placement ID | |
| Placement | placementName | dim | Breaks down reporting data by placement | |
| Targeting | targeting | dim | ||
| First look pricing rule ID | FIRST_LOOK_PRICING_RULE_ID | dim | Breaks down reporting data by first price pricing rule id | |
| First look pricing rule name | FIRST_LOOK_PRICING_RULE_NAME | dim | Breaks down reporting data by first price pricing rule name | |
| Dynamic allocation ID | DYNAMIC_ALLOCATION_ID | dim | Breaks down reporting data by Dynamic allocation ID | |
| Dynamic allocation | DYNAMIC_ALLOCATION_NAME | dim | Breaks down reporting data by Dynamic allocation | |
| Channel | CHANNEL_NAME | dim | Breaks down reporting data by channels | |
| Ad Exchange product code | AD_EXCHANGE_PRODUCT_CODE | dim | Breaks down reporting data by Ad Exchange product code | |
| Ad Exchange product | AD_EXCHANGE_PRODUCT_NAME | dim | Breaks down linked Ad Exchange web property data by Ad Exchange products | |
| Site | SITE_NAME | dim | Breaks down reporting data by site | |
| URL ID | URL_ID | dim | Breaks down reporting data by URL ID | |
| URL | URL_NAME | dim | Breaks down reporting data by URL name | |
| Ad type ID | AD_TYPE_ID | dim | Breaks down reporting data by ad type ID | |
| Ad type | AD_TYPE_NAME | dim | Breaks down reporting data by ad type | |
| MEDIATION | Mediation type | mediationType | dim | Breaks down reporting data by mediation type. A mediation type can be web, mobile app or video |
| TARGETING | Audience segment ID | AUDIENCE_SEGMENT_ID | dim | Breaks down reporting data by billable audience segment ID |
| Audience segment | AUDIENCE_SEGMENT_NAME | dim | Breaks down reporting data by billable audience segment name | |
| Audience segment data provider name | AUDIENCE_SEGMENT_DATA_PROVIDER_NAME | dim | Breaks down reporting data by audience segment data provider name | |
| Custom event ID | customEventID | dim | Breaks down reporting data by custom event ID | |
| Custom event | customEventName | dim | Breaks down reporting data by custom event name | |
| Custom event type | customEventType | dim | Breaks down reporting data by custom event type | |
| Device category ID | deviceID | dim | The ID of the device category to which an ad is being targeted | |
| Device category | deviceName | dim | The category of device (smartphone, feature phone, tablet, or desktop) to which an ad is being targeted | |
| Branding type code | BRANDING_TYPE_CODE | dim | Breaks down reporting data by branding type code | |
| Branding type | BRANDING_TYPE_NAME | dim | Breaks down reporting data by branding type | |
| Targeting type code | TARGETING_TYPE_CODE | dim | Breaks down reporting data by targeting type code | |
| Targeting type | TARGETING_TYPE_NAME | dim | Breaks down reporting data by targeting type | |
| Ad location ID | AD_LOCATION_ID | dim | Breaks down reporting data by ad location ID | |
| Ad location | AD_LOCATION_NAME | dim | Breaks down reporting data by ad location | |
| SALESPERSON | Salesperson ID | salespersonID | dim | Breaks down reporting data by salesperson user ID |
| Salesperson name | salespersonName | dim | Breaks down reporting data by salesperson | |
| Programmatic buyer ID | PROGRAMMATIC_BUYER_ID | dim | Breaks down reporting data by programmatic buyer ID | |
| Programmatic buyer | PROGRAMMATIC_BUYER_NAME | dim | Breaks down reporting data by programmatic buyer name | |
| Programmatic channel ID | PROGRAMMATIC_CHANNEL_ID | dim | Breaks down reporting data by the channel ID of the transaction that occurred in Ad Exchange | |
| Programmatic channel | PROGRAMMATIC_CHANNEL_NAME | dim | Breaks down reporting data by the channel of the transaction that occurred in Ad Exchange | |
| MOBILE & VIDEO | Mobile app | MOBILE_APP_NAME | dim | Breaks down reporting data by mobile app name |
| Mobile device | MOBILE_DEVICE_NAME | dim | Breaks down reporting data by device name | |
| Mobile inventory type | MOBILE_INVENTORY_TYPE | dim | Breaks down reporting data by inventory type | |
| Fallback position | VIDEO_FALLBACK_POSITION | dim | Breaks down reporting data by the fallback position of the video ad, i.e., NON_FALLBACK, FALLBACK_POSITION_1, FALLBACK_POSITION_2, etc | |
| Video metadata key ID | VIDEO_METADATA_KEY_ID | dim | ||
| Video metadata key name | VIDEO_METADATA_KEY_NAME | dim | ||
| Video redirect third party | VIDEO_REDIRECT_THIRD_PARTY | dim | ||
| Video vast version | VIDEO_VAST_VERSION | dim | ||
| Video break type | VIDEO_BREAK_TYPE | dim | The filter to break down reporting data by video break type | |
| Video break type name | VIDEO_BREAK_TYPE_NAME | dim | The filter to break down reporting data by video break type. May provide the following values: "Unknown", "Single ad video request", "Optimized pod video request" | |
| Video ad request duration ID | VIDEO_AD_REQUEST_DURATION_ID | dim | Breaks down reporting data by video request duration bucket | |
| Video ad request duration | VIDEO_AD_REQUEST_DURATION | dim | Breaks down reporting data by video request duration bucket name | |
| Position of pod | POSITION_OF_POD | dim | Breaks down reporting data by the position of the video ad within the video stream, i.e. ,UNKNOWN_POSITION, PREROLL, POSTROLL, UNKNOWN_MIDROLL, MIDROLL_1, MIDROLL_2, etc. UNKNOWN_MIDROLL represents a midroll, but which specific midroll is unknown | |
| Operating system ID | OPERATING_SYSTEM_VERSION_ID | dim | Breaks down reporting data by OS version id | |
| Operating system | OPERATING_SYSTEM_VERSION_NAME | dim | Breaks down reporting data by OS version name | |
| Carrier ID | CARRIER_ID | dim | Breaks down reporting data by carrier ID | |
| Carrier | CARRIER_NAME | dim | Breaks down reporting data by carrier name | |
| Bandwidth | BANDWIDTH_NAME | dim | Breaks down reporting data by bandwidth name | |
| Video ad duration | VIDEO_AD_DURATION | dim | Breaks down reporting data by video ad duration | |
| Video ad type ID | VIDEO_AD_TYPE_ID | dim | Breaks down reporting data by video ad type ID | |
| Video ad type | VIDEO_AD_TYPE_NAME | dim | Breaks down reporting data by video ad type | |
| BUYERS | Programmatic deal ID | PROGRAMMATIC_DEAL_ID | dim | Breaks down reporting data by programmatic deal ID |
| Programmatic deal name | PROGRAMMATIC_DEAL_NAME | dim | Breaks down reporting data by programmatic deal name | |
| Buying agency | BUYING_AGENCY_NAME | dim | Breaks down reporting data by agency | |
| Buyer network | BUYER_NETWORK_NAME | dim | Breaks down reporting data by buyer network name | |
| Bidder | BIDDER_NAME | dim | Breaks down reporting data by Bidder name | |
| Advertiser domain | ADVERTISER_DOMAIN_NAME | dim | Breaks down reporting data by advertiser domain | |
| Advertiser vertical | ADVERTISER_VERTICAL_NAME | dim | Breaks down reporting data by advertiser vertical | |
| OTHER | Unified pricing rule ID | UNIFIED_PRICING_RULE_ID | dim | Breaks down reporting data by unified pricing rule id |
| Unified pricing rule name | UNIFIED_PRICING_RULE_NAME | dim | Breaks down reporting data by unified pricing rule name | |
| Web property code | WEB_PROPERTY_CODE | dim | Breaks down data by web property code | |
| AD EXCHANGE | Exchange bidding deal ID | EXCHANGE_BIDDING_DEAL_ID | dim | The ID of an exchange bidding deal |
| Exchange bidding deal type | EXCHANGE_BIDDING_DEAL_TYPE | dim | The type of an exchange bidding deal | |
| AD CONNECTOR | Ad connector country criteria ID | DP_COUNTRY_CRITERIA_ID | dim | Breaks down reporting data by country criteria ID. Can be used to filter by country criteria ID |
| Ad connector country | DP_COUNTRY_NAME | dim | Breaks down reporting data by country name. Can be used to filter by country name using the US English name | |
| Ad connector inventory type | DP_INVENTORY_TYPE | dim | Breaks down reporting data by inventory type | |
| Ad connector creative size | DP_CREATIVE_SIZE | dim | Breaks down reporting data by the creative size the ad was delivered to | |
| Ad connector brand name | DP_BRAND_NAME | dim | Breaks down reporting data by the brand name that bids on ads | |
| Ad connector advertiser | DP_ADVERTISER_NAME | dim | Breaks down reporting data by the advertiser name that bid on ads | |
| Ad connector buyer network | DP_ADX_BUYER_NETWORK_NAME | dim | Breaks down reporting data by Ad Exchange ad network name. Example: Google Adwords | |
| Ad connector device | DP_MOBILE_DEVICE_NAME | dim | Breaks down reporting data by device name | |
| Ad connector device category | DP_DEVICE_CATEGORY_NAME | dim | Breaks down reporting data by the category of device (smartphone, feature phone, tablet, or desktop) | |
| Ad connector tag ID | DP_TAG_ID | dim | Breaks down reporting data by the tag id provided by the publisher in the ad request | |
| Ad connector deal ID | DP_DEAL_ID | dim | Breaks down reporting data by the deal id provided by the publisher in the ad request | |
| Ad connector app ID | DP_APP_ID | dim | Breaks down reporting data by mobile app ID | |
| Classified advertiser ID | CLASSIFIED_ADVERTISER_ID | dim | The ID of a classified advertiser | |
| Classified advertiser name | CLASSIFIED_ADVERTISER_NAME | dim | The name of a classified advertiser. Corresponds to "Advertiser (classified)" in the Ad Manager UI | |
| Classified brand ID | CLASSIFIED_BRAND_ID | dim | The ID of a classified brand | |
| Classified brand name | CLASSIFIED_BRAND_NAME | dim | The name of a classified brand. Corresponds to "Brand (classified)" in the Ad Manager UI | |
| Ad Exchange optimization type | AD_EXCHANGE_OPTIMIZATION_TYPE | dim | Breaks down reporting data by optimization type. Corresponds to "Optimization type" in the Ad Manager UI | |
| TEMPLATE | Native style ID | NATIVE_STYLE_ID | dim | Breaks down reporting data by native style ID |
| Native style | NATIVE_STYLE_NAME | dim | Breaks down reporting data by native style name | |
| Native template ID | NATIVE_TEMPLATE_ID | dim | Breaks down reporting data by native template (also known as creative template) ID | |
| Native template | NATIVE_TEMPLATE_NAME | dim | Breaks down reporting data by native template (also known as creative template) name | |
| PARTNER MANAGEMENT | Partner | PARTNER_MANAGEMENT_PARTNER_NAME | dim | Breaks down reporting data by partner |
| Partner ID | PARTNER_MANAGEMENT_PARTNER_ID | dim | Breaks down reporting data by partner company ID | |
| Partner label | PARTNER_MANAGEMENT_PARTNER_LABEL_NAME | dim | Breaks down reporting data by partner label | |
| Partner label ID | PARTNER_MANAGEMENT_PARTNER_LABEL_ID | dim | Breaks down reporting data by partner label ID | |
| Partner assignment | PARTNER_MANAGEMENT_ASSIGNMENT_NAME | dim | Breaks down reporting data by partner assignment name | |
| Partner assignment ID | PARTNER_MANAGEMENT_ASSIGNMENT_ID | dim | Breaks down reporting data by partner assignment ID | |
| Child partner name | CHILD_PARTNER_NAME | dim | Breaks down reporting data by child partner name in MCM "Manage Inventory" | |
| REQUEST | Request type | REQUEST_TYPE | dim | Breaks down reporting data by request type |
| YIELD | Yield group ID | YIELD_GROUP_ID | dim | Breaks down reporting data by yield group ID |
| Yield group | YIELD_GROUP_NAME | dim | Breaks down reporting data by yield group name | |
| Yield partner | YIELD_PARTNER | dim | Breaks down reporting data by yield partner | |
| Yield partner tag | YIELD_PARTNER_TAG | dim | Breaks down reporting data by the tag of a yield partner in a yield group | |
| SERVING RESTRICTION | Serving restriction id | SERVING_RESTRICTION_ID | dim | Breaks down reporting data by serving restriction id |
| Serving restriction name | SERVING_RESTRICTION_NAME | dim | Breaks down reporting data by serving restriction name | |
| DEPRECATED | Ad Exchange deal | AD_EXCHANGE_DEAL_NAME | dim | Please note that this field will be removed on 2023-02-14 |
| Inventory ownership | INVENTORY_OWNERSHIP_NAME | dim | Breaks down reporting data by inventory ownership. Please note that this field will be removed on 2023-10-31 | |
| Rate card | RATE_CARD_NAME | dim | Please note that this field will be removed on 2020-07-22 | |
| Ad Exchange deal ID | AD_EXCHANGE_DEAL_ID | dim | Please note that this field will be removed on 2023-02-14 | |
| Rate card ID | RATE_CARD_ID | dim | Please note that this field will be removed on 2020-07-22 | |
| All salespeople | ALL_SALESPEOPLE_NAME | dim | Breaks down reporting data by salesperson name, including both salesperson and secondary salespeople. Please note that this field will be removed on 2020-07-22 | |
| All salespeople ID | ALL_SALESPEOPLE_ID | dim | Breaks down reporting data by salesperson user ID, including both salesperson and secondary salespeople. Please note that this field will be removed on 2020-07-22 | |
| Ad Exchange deal type | AD_EXCHANGE_DEAL_TYPE | dim | Please note that this field will be removed on 2023-02-14 | |
| Ad Exchange pricing rule ID | ADXpricingRuleID | dim | Please note that this field will be removed on 2023-02-14 | |
| Ad Exchange advertiser | AD_EXCHANGE_ADVERTISER_NAME | dim | Breaks down mapped Ad Exchange web property data by the Ad Exchange advertiser name that bids on ads. Corresponds to 'Advertisers' in the Ad Manager UI. Please note that this field will be removed on 2023-02-14 | |
| Ad Exchange pricing rule | ADXpricingRule | dim | Please note that this field will be removed on 2023-02-14 | |
| Ad Exchange transaction type | AD_EXCHANGE_TRANSACTION_TYPE_NAME | dim | Please note that this field will be removed on 2023-02-14 | |
| Buyer | BUYER_NAME | dim | The name of the ad network that is associated with the company that the ad is served for. Please note that this field will be removed on 2019-11-25 | |
| Buyer ID | BUYER_ID | dim | The unique identifier used for an ad network that is associated with the company that the ad is served for. Please note that this field will be removed on 2019-11-25 | |
| Mediation network tag (deprecated) | mediationNetworkTag | dim | Please note that this field will be removed on 2019-02-26 | |
| Mediation network (deprecated) | mediationNetwork | dim | Please note that this field will be removed on 2019-02-26 | |
| Mediation group ID (deprecated) | mediationGroupID | dim | Please note that this field will be removed on 2019-02-26 | |
| Mediation group (deprecated) | mediationGroupName | dim | Please note that this field will be removed on 2019-02-26 | |
| Inventory ownership code | INVENTORY_OWNERSHIP_CODE | dim | Breaks down reporting data by inventory ownership code. Please note that this field will be removed on 2023-10-31 | |
| Ad request size (deprecated) | AD_REQUEST_SIZE | dim | Breaks down reporting data by the ad unit sizes specified in ad requests. Please note that this field will be removed on 2019-05-27 | |
| Network partner name | NETWORK_PARTNER_NAME | dim | Breaks down reporting data by network partner name. Please note that this field will be removed on 2023-10-31 | |
| Network partner ID | NETWORK_PARTNER_ID | dim | Breaks down reporting data by network partner ID. Please note that this field will be removed on 2023-10-31 | |
| TOTAL | Code served count | codeServedCount | met | The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation |
| Total impressions | impressions | met | The total number of impressions delivered including line item-level dynamic allocation | |
| Targeted impressions | targetedimpressions | met | The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting | |
| Unfilled impressions | unfilledImpressions | met | The total number of missed impressions due to the ad servers' inability to find ads to serve, including inventory-level dynamic allocation | |
| Clicks | clicks | met | The total number of clicks delivered including line item-level dynamic allocation | |
| Targeted clicks | targetedClicks | met | The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting | |
| CTR (%) | CTR_perc | met | The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation | |
| Revenue (excluding CPD) | revenueExcludingCPD | met | The total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation | |
| Revenue | revenue | met | The total CPM, CPC and CPD revenue generated by the ad servers including line item-level dynamic allocation. Can correspond to any of the following in the Ad Manager UI: Total CPM, CPC, CPD, and vCPM revenue, Total CPM, CPC and CPD revenue | |
| eCPM (without CPD) | eCPMwithoutCPD | met | The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server | |
| eCPM (with CPD) | eCPMwithCPD | met | The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server | |
| SDK mediation creative impressions | SDK_MEDIATION_CREATIVE_IMPRESSIONS | met | The number of impressions for a particular SDK mediation creative | |
| SDK mediation creative clicks | SDK_MEDIATION_CREATIVE_CLICKS | met | The number of clicks for a particular SDK mediation creative | |
| Total ad requests | TOTAL_AD_REQUESTS | met | The total number of times that an ad request is sent to the ad server including dynamic allocation | |
| Total responses served | TOTAL_RESPONSES_SERVED | met | The total number of times that an ad is served by the ad server including dynamic allocation | |
| Total unmatched ad requests | TOTAL_UNMATCHED_AD_REQUESTS | met | The total number of times that an ad is not returned by the ad server | |
| Total fill rate | TOTAL_FILL_RATE | met | The fill rate indicating how often an ad request is filled by the ad server including dynamic allocation | |
| Ad server responses served | AD_SERVER_RESPONSES_SERVED | met | The total number of times that an ad is served by the ad server | |
| AdSense responses served | ADSENSE_RESPONSES_SERVED | met | The total number of times that an AdSense ad is delivered | |
| Ad Exchange responses served | AD_EXCHANGE_RESPONSES_SERVED | met | The total number of times that an Ad Exchange ad is delivered | |
| Drop-off rate | DROPOFF_RATE | met | The drop-off rate | |
| AD SERVER | Ad server impressions | adServerImpressions | met | The number of impressions delivered by the ad server |
| Ad server targeted impressions | adServerTargetedImpressions | met | The number of impressions delivered by the ad server by explicit custom criteria targeting | |
| Ad server clicks | adServerClicks | met | The number of clicks delivered by the ad server | |
| Ad server targeted clicks | adServerTargetedClicks | met | The number of clicks delivered by the ad server by explicit custom criteria targeting | |
| Ad server CTR (%) | adServerCTR_perc | met | The CTR for an ad delivered by the ad server | |
| Ad server CPM and CPC revenue | adServerCPMCPCrevenue | met | The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server | |
| Ad server CPD revenue | adServerCPDrevenue | met | The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server | |
| Ad server CPA revenue | adServerCPArevenue | met | The CPA revenue earned, calculated in publisher currency, for the ads delivered by the ad server | |
| Ad server revenue | adServerRevenue | met | The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server | |
| Ad server eCPM (without CPD) | adServereCPMwithoutCPD | met | The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server | |
| Ad server eCPM (with CPD) | adServereCPMwithCPD | met | The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server | |
| Ad server impressions % | adServerImpressionsPerc | met | The ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation | |
| Ad server clicks % | adServerClicksPerc | met | The ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation | |
| Ad server revenue % (without CPD) | adServerRevenueWithoutCPD | met | The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation | |
| Ad server revenue % (with CPD) | adServerRevenueWithCPD | met | The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation | |
| Ad server delivery indicator | adServerDeliveryIndicator | met | Indicates how well the line item has been performing | |
| Ad server download impressions | AD_SERVER_DOWNLOADED_IMPRESSIONS | met | The number of downloaded impressions delivered by the ad server | |
| Ad server unfiltered impressions | AD_SERVER_UNFILTERED_IMPRESSIONS | met | The number of downloaded impressions delivered by the ad server including impressions recognized as spam | |
| Ad server unfiltered clicks | AD_SERVER_UNFILTERED_CLICKS | met | The number of clicks delivered by the ad server including clicks recognized as spam | |
| Ad server begin to render impressions | AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS | met | The number of begin-to-render impressions delivered by the ad server | |
| Ad server unfiltered begin to render impressions | AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS | met | The number of begin to render impressions delivered by the ad server including impressions recognized as spam | |
| ADSENSE | AdSense impressions | adsenseImpressions | met | The number of impressions an AdSense ad delivered for line item-level dynamic allocation |
| AdSense targeted impressions | adsenseTargetedImpressions | met | The number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting | |
| AdSense clicks | adsenseClicks | met | The number of clicks an AdSense ad delivered for line item-level dynamic allocation | |
| AdSense targeted clicks | adsenseTargetedClicks | met | The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting | |
| AdSense CTR | adsenseCTR | met | The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation | |
| AdSense revenue | adsenseRevenue | met | Revenue generated from AdSense ads delivered for line item-level dynamic allocation | |
| AdSense average eCPM | adsenseCPM | met | The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation | |
| AdSense impressions (%) | adsenseImpressionsPerc | met | The ratio of the number of impressions delivered by Adsense reservation ads to the total impressions delivered for line item-level dynamic allocation | |
| AdSense clicks (%) | adsenseClicksPerc | met | The ratio of the number of clicks delivered by Adsense reservation ads to the total clicks delivered for line item-level dynamic allocation | |
| AdSense revenue without CPD (%) | adsenseRevenuePercWithoutCPD | met | The ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation | |
| AdSense revenue with CPD (%) | adsenseRevenuePercWithCPD | met | The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation | |
| VISITOR REACH | Total unique visitors | UNIQUE_REACH | met | The total unique audiences that were reached by the ad and exposed to different advertisers, orders, line items, or ad units in your network |
| Total reach impressions | UNIQUE_REACH_IMPRESSIONS | met | The total impressions for the unique audiences reached by the ad | |
| Average impressions per unique visitor | UNIQUE_REACH_FREQUENCY | met | The total number of impressions attributed to each unique visitor your network reached. Represents how frequently an ad was viewed by the audience. Available only when the "Country" dimension is included in a report | |
| AD EXCHANGE | Ad exchange impressions | ADXimpressions | met | The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation |
| Ad exchange targeted impressions | ADXtargetedImpressions | met | The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting | |
| Ad Exchange clicks | ADXclicks | met | The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation | |
| Ad Exchange targeted clicks | ADXtargetedClicks | met | The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting | |
| Ad Exchange CTR | ADXCTR | met | The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation | |
| Ad Exchange impressions % | ADXimpressionsPerc | met | The ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation | |
| Ad Exchange clicks % | ADXclicksPerc | met | The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation | |
| Ad Exchange revenue | ADXrevenue | met | Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation | |
| Ad Exchange revenue % without CPD | ADXrevenuePercWithoutCPD | met | The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation | |
| Ad Exchange revenue % with CPD | ADXrevenuePercWithCPD | met | The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation | |
| Ad exchange eCPM | ADXCPM | met | The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation | |
| Ad Exchange CPC | AD_EXCHANGE_COST_PER_CLICK | met | The amount earned per click on Ad Exchange | |
| Ad Exchange lift | AD_EXCHANGE_LIFT_EARNINGS | met | The increase in Ad Exchange revenue gained for won impressions over the applicable minimum CPM or the best price specified during dynamic allocation | |
| Ad Exchange matched request eCPM | AD_EXCHANGE_MATCHED_REQUEST_ECPM | met | The amount earned per thousand Ad Exchange matched requests | |
| AD REQUESTS | Ad Exchange match rate | AD_EXCHANGE_MATCH_RATE | met | The fraction of Ad Exchange queries that result in a matched query |
| Ad request eCPM | AD_REQUESTS_RPM | met | The average estimated cost-per-thousand-ad requests earned by mapped Ad Exchange properties | |
| Matched requests | MATCHED_AD_REQUESTS | met | Number of requests where a buyer was matched with the Ad request, for mapped Ad Exchange properties | |
| Matched CTR | MATCHED_AD_REQUESTS_CTR | met | The matched queries click-through rate delivered by mapped Ad Exchange properties | |
| Matched eRPM | MATCHED_AD_REQUESTS_RPM | met | The average estimated cost-per-thousand-impressions generated by mapped Ad Exchange properties | |
| Ad Exchange ad request CTR | AD_EXCHANGE_TOTAL_REQUEST_CTR | met | The fraction of Ad Exchange requests that result in a click | |
| Ad Exchange ad request eCPM | AD_EXCHANGE_TOTAL_REQUEST_ECPM | met | The amount earned per thousand Ad Exchange requests | |
| Ad Exchange ad requests | AD_EXCHANGE_TOTAL_REQUESTS | met | The total number of queries sent to Ad Exchange | |
| ACTIVE VIEW | Total active view viewable impressions | TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | met | The total number of impressions viewed on the user's screen |
| Total active view measurable impressions | TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | met | The total number of impressions that were sampled and measured by active view | |
| Total active view % viewable impressions | TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE | met | The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view) | |
| Total active view eligible impressions | TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | met | Total number of impressions that were eligible to measure viewability | |
| Total active view % measurable impressions | TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE | met | The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view) | |
| Total active view avg (sec) | TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME | met | Active View total average time in seconds that specific impressions are reported as being viewable | |
| Total active view revenue | TOTAL_ACTIVE_VIEW_REVENUE | met | Active View total revenue | |
| AdSense active view eligible impressions | ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | met | Total number of impressions delivered by AdSense that were eligible to measure viewability | |
| AdSense active view viewable impressions | ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | met | The number of impressions delivered by AdSense viewed on the user's screen | |
| AdSense active view % viewable impressions | ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE | met | The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view) | |
| AdSense active view measurable impressions | ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | met | The number of impressions delivered by AdSense that were sampled, and measurable by active view | |
| AdSense active view % measurable impressions | ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE | met | The percentage of impressions delivered by AdSense that were measurable by active view ( out of all AdSense impressions sampled for active view) | |
| AdSense active view avg (sec) | ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME | met | Active View AdSense average time in seconds that specific impressions are reported as being viewable | |
| AdSense active view revenue | ADSENSE_ACTIVE_VIEW_REVENUE | met | Active View AdSense revenue | |
| Ad server active view eligible impressions | AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | met | Total number of impressions delivered by the ad server that were eligible to measure viewability | |
| Ad server active view viewable impressions | AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | met | The number of impressions delivered by the ad server viewed on the user's screen | |
| Ad server active view % viewable impressions | AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE | met | The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view) | |
| Ad server active view measurable impressions | AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | met | The number of impressions delivered by the ad server that were sampled, and measurable by active view | |
| Ad server active view % measurable impressions | AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE | met | The percentage of impressions delivered by the ad server that were measurable by active view ( out of all the ad server impressions sampled for active view) | |
| Ad server active view avg (sec) | AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME | met | Active View ad server average time in seconds that specific impressions are reported as being viewable | |
| Ad server active view revenue | AD_SERVER_ACTIVE_VIEW_REVENUE | met | Active View ad server revenue | |
| Ad Exchange active view eligible impressions | AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | met | Total number of impressions delivered by Ad Exchange that were eligible to measure viewability | |
| Ad Exchange active view viewable impressions | AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | met | The number of impressions delivered by Ad Exchange viewed on the user's screen, | |
| Ad Exchange active view % viewable impressions | AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE | met | The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view) | |
| Ad Exchange active view measurable impressions | AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | met | The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view | |
| Ad Exchange active view % measurable impressions | AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE | met | The percentage of impressions delivered by Ad Exchange that were measurable by active view ( out of all Ad Exchange impressions sampled for active view) | |
| AdExchange active view avg (sec) | AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME | met | Active View AdExchange average time in seconds that specific impressions are reported as being viewable | |
| AdExchange active view revenue | AD_EXCHANGE_ACTIVE_VIEW_REVENUE | met | Active View AdExchange revenue | |
| TRUE VIEW | TrueView skip rate | VIDEO_TRUEVIEW_SKIP_RATE | met | Percentage of times a user clicked Skip |
| TrueView views | VIDEO_TRUEVIEW_VIEWS | met | Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever happens first | |
| TrueView VTR | VIDEO_TRUEVIEW_VTR | met | TrueView views divided by TrueView impressions | |
| AD CONNECTOR | Ad connector impressions | DP_IMPRESSIONS | met | Number of impressions delivered |
| Ad connector clicks | DP_CLICKS | met | Number of clicks delivered | |
| Ad connector CTR | DP_CTR | met | The ratio of clicks delivered to the number of impressions delivered | |
| Ad connector queries | DP_QUERIES | met | Number of requests | |
| Ad connector matched queries | DP_MATCHED_QUERIES | met | Number of requests where a buyer was matched with the Ad request | |
| Ad connector cost | DP_COST | met | The revenue earned, calculated in publisher currency, for the ads delivered | |
| Total Active View eligible impressions | DP_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | met | Total number of impressions delivered by the ad server that were eligible to measure viewability | |
| Total Active View measurable impressions | DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | met | The number of impressions delivered that were sampled and measurable by active view | |
| Total Active View viewable impressions | DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | met | The number of impressions delivered that were viewed on the user's screen | |
| Total Active View % measurable impressions | DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE | met | The percentage of impressions delivered that were measurable by active view (out of all the impressions sampled for active view) | |
| Total Active View % viewable impressions | DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE | met | The percentage of impressions delivered thar were viewed on the user's screen (out of the impressions measurable by active view) | |
| INVOICED IMPRESSIONS | Invoiced impressions | INVOICED_IMPRESSIONS | met | The number of invoiced impressions |
| Invoiced unfilled impressions | INVOICED_UNFILLED_IMPRESSIONS | met | The number of invoiced unfilled impressions | |
| DYNAMIC ALLOCATION | Impressions competing | DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL | met | The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions) |
| Eligible impressions | DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL | met | The number of Ad Exchange / AdSense and Ad Manager impressions | |
| Impressions not competing | DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL | met | The difference between eligible impressions and competing impressions in dynamic allocation | |
| Impressions not competing (%) | DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTALPERCENT | met | The percentage of eligible impressions that are not competing in dynamic allocation | |
| Dynamic allocation saturation rate | DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL | met | The percent of eligible impressions participating in dynamic allocation | |
| Dynamic allocation match rate | DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL | met | The percent of total dynamic allocation queries that won | |
| Unfilled competing impressions | DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING | met | The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense | |
| RICH MEDIA | Backup images displayed | RICH_MEDIA_BACKUP_IMAGES | met | The total number of times a backup image is served in place of a rich media ad |
| Total display time | RICH_MEDIA_DISPLAY_TIME | met | The amount of time (seconds) that each rich media ad is displayed to users | |
| Average display time | RICH_MEDIA_AVERAGE_DISPLAY_TIME | met | The average amount of time (seconds) that each rich media ad is displayed to users | |
| Total expansions | RICH_MEDIA_EXPANSIONS | met | The number of times an expanding ad was expanded | |
| Average expanding time | RICH_MEDIA_EXPANDING_TIME | met | The average amount of time (seconds) that an expanding ad is viewed in an expanded state | |
| Total interactions | RICH_MEDIA_INTERACTION_COUNT | met | The number of times that a user interacts with a rich media ad | |
| Interaction time | RICH_MEDIA_INTERACTION_TIME | met | The average amount of time (seconds) that a user interacts with a rich media ad | |
| Interaction rate | RICH_MEDIA_INTERACTION_RATE | met | The ratio of rich media ad interactions to the number of times the ad was displayed | |
| Average interaction time | RICH_MEDIA_AVERAGE_INTERACTION_TIME | met | The average amount of time (seconds) that a user interacts with a rich media ad | |
| Interactive impressions | RICH_MEDIA_INTERACTION_IMPRESSIONS | met | The number of impressions where a user interacted with a rich media ad | |
| Manual closes | RICH_MEDIA_MANUAL_CLOSES | met | The number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad | |
| Full-screen impressions | RICH_MEDIA_FULL_SCREEN_IMPRESSIONS | met | A metric that measures an impression only once when a user opens an ad in full screen mode | |
| Video interactions | RICH_MEDIA_VIDEO_INTERACTIONS | met | The number of times a user clicked on the graphical controls of a video player | |
| Video interaction rate | RICH_MEDIA_VIDEO_INTERACTION_RATE | met | The ratio of video interactions to video plays | |
| Video mutes | RICH_MEDIA_VIDEO_MUTES | met | The number of times a rich media video was muted | |
| Video pauses | RICH_MEDIA_VIDEO_PAUSES | met | The number of times a rich media video was paused | |
| Video plays | RICH_MEDIA_VIDEO_PLAYES | met | The number of times a rich media video was played | |
| Video midpoints | RICH_MEDIA_VIDEO_MIDPOINTS | met | The number of times a rich media video was played upto midpoint | |
| Video completes | RICH_MEDIA_VIDEO_COMPLETES | met | The number of times a rich media video was fully played | |
| Video replays | RICH_MEDIA_VIDEO_REPLAYS | met | The number of times a rich media video was restarted | |
| Video stops | RICH_MEDIA_VIDEO_STOPS | met | The number of times a rich media video was stopped | |
| Video unmutes | RICH_MEDIA_VIDEO_UNMUTES | met | The number of times a rich media video was unmuted | |
| Video average view time | RICH_MEDIA_VIDEO_VIEW_TIME | met | The average amount of time (seconds) that a rich media video was viewed per view | |
| Video view rate | RICH_MEDIA_VIDEO_VIEW_RATE | met | The percentage of a video watched by a user | |
| Custom event - time | RICH_MEDIA_CUSTOM_EVENT_TIME | met | The amount of time (seconds) that a user interacts with a rich media ad | |
| Custom event - count | RICH_MEDIA_CUSTOM_EVENT_COUNT | met | The number of times a user views and interacts with a specified part of a rich media ad | |
| VIDEO VIEWERSHIP | Video ad starts | VIDEO_VIEWERSHIP_START | met | The number of impressions where the video was played |
| Video ad 1st quartile completes | VIDEO_VIEWERSHIP_FIRST_QUARTILE | met | The number of times the video played to 25% of its length | |
| Number of control starts | VIDEO_OPTIMIZATION_CONTROL_STARTS | met | The number of control starts | |
| Number of optimized starts | VIDEO_OPTIMIZATION_OPTIMIZED_STARTS | met | The number of optimized starts | |
| Video ad mid-point completes | VIDEO_VIEWERSHIP_MIDPOINT | met | The number of times the video reached its midpoint during play | |
| Video ad 3rd quartile completes | VIDEO_VIEWERSHIP_THIRD_QUARTILE | met | The number of times the video played to 75% of its length | |
| Video ad completes | VIDEO_VIEWERSHIP_COMPLETE | met | The number of times the video played to completion | |
| Video ad average viewing rate | VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE | met | Average percentage of the video watched by users | |
| Video ad average viewing time | VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME | met | Average time (seconds) users watched the video | |
| Video ad completion rate | VIDEO_VIEWERSHIP_COMPLETION_RATE | met | Percentage of times the video played to the end | |
| Video ad error rate | VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT | met | The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error | |
| Video ad length | VIDEO_VIEWERSHIP_VIDEO_LENGTH | met | Duration of the video creative | |
| Video ad auto-plays | VIDEO_VIEWERSHIP_AUTO_PLAYS | met | Number of times that the publisher specified a video ad played automatically | |
| Video ad click-to-plays | VIDEO_VIEWERSHIP_CLICK_TO_PLAYS | met | Number of times that the publisher specified a video ad was clicked to play | |
| VIDEO ERRORS | Total errors | VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE | met | Error rate is the percentage of video error count from (error count + total impressions) |
| VAST3 error 100 count | VIDEO_ERRORS_VAST_ERROR_100_COUNT | met | Number of VAST video errors of type 100 (XML parsing error) | |
| VAST3 error 101 count | VIDEO_ERRORS_VAST_ERROR_101_COUNT | met | Number of VAST video errors of type 101 (schema validation error) | |
| VAST3 error 102 count | VIDEO_ERRORS_VAST_ERROR_102_COUNT | met | Number of VAST video errors of type 102 (response version not supported) | |
| VAST3 error 200 count | VIDEO_ERRORS_VAST_ERROR_200_COUNT | met | Number of VAST video errors of type 200 (video player expected different ad type) | |
| VAST3 error 201 count | VIDEO_ERRORS_VAST_ERROR_201_COUNT | met | Number of VAST video errors of type 201 (video player expected different linearity) | |
| VAST3 error 202 count | VIDEO_ERRORS_VAST_ERROR_202_COUNT | met | Number of VAST video errors of type 202 (video player expected different duration) | |
| VAST3 error 203 count | VIDEO_ERRORS_VAST_ERROR_203_COUNT | met | Number of VAST video errors of type 203 (video player expected different size) | |
| VAST3 error 300 count | VIDEO_ERRORS_VAST_ERROR_300_COUNT | met | Number of VAST video errors of type 300 (wrapper error) | |
| VAST3 error 301 count | VIDEO_ERRORS_VAST_ERROR_301_COUNT | met | Number of VAST video errors of type 301 (VAST redirect timeout reached) | |
| VAST3 error 302 count | VIDEO_ERRORS_VAST_ERROR_302_COUNT | met | Number of VAST video errors of type 302 (wrapper limit reached) | |
| VAST3 error 303 count | VIDEO_ERRORS_VAST_ERROR_303_COUNT | met | Number of VAST video errors of type 303 (empty VAST response returned) | |
| VAST3 error 400 count | VIDEO_ERRORS_VAST_ERROR_400_COUNT | met | Number of VAST video errors of type 400 (general linear error) | |
| VAST3 error 401 count | VIDEO_ERRORS_VAST_ERROR_401_COUNT | met | Number of VAST video errors of type 401 (MediaFile not found) | |
| VAST3 error 402 count | VIDEO_ERRORS_VAST_ERROR_402_COUNT | met | Number of VAST video errors of type 402 (unable to download or timeout of MediaFile URI) | |
| VAST3 error 403 count | VIDEO_ERRORS_VAST_ERROR_403_COUNT | met | Number of VAST video errors of type 403 (VAST response declared unsupported MIME types for all MediaFiles) | |
| VAST3 error 405 count | VIDEO_ERRORS_VAST_ERROR_405_COUNT | met | Number of VAST video errors of type 405 (MediaFile display error) | |
| VAST3 error 500 count | VIDEO_ERRORS_VAST_ERROR_500_COUNT | met | Number of VAST video errors of type 500 (general NonLinearAds error) | |
| VAST3 error 501 count | VIDEO_ERRORS_VAST_ERROR_501_COUNT | met | Number of VAST video errors of type 501 (non-linear ad creative dimensions do not align with the creative display area) | |
| VAST3 error 502 count | VIDEO_ERRORS_VAST_ERROR_502_COUNT | met | Number of VAST video errors of type 502 (unable to fetch NonLinearAds/NonLinear resource) | |
| VAST3 error 503 count | VIDEO_ERRORS_VAST_ERROR_503_COUNT | met | Number of VAST video errors of type 503 (could not find NonLinear resource with supported type) | |
| VAST3 error 600 count | VIDEO_ERRORS_VAST_ERROR_600_COUNT | met | Number of VAST video errors of type 600 (general CompanionAds error) | |
| VAST3 error 601 count | VIDEO_ERRORS_VAST_ERROR_601_COUNT | met | Number of VAST video errors of type 601 (companion creative dimensions did not align with companion display area) | |
| VAST3 error 602 count | VIDEO_ERRORS_VAST_ERROR_602_COUNT | met | Number of VAST video errors of type 602 (unable to display required companion) | |
| VAST3 error 603 count | VIDEO_ERRORS_VAST_ERROR_603_COUNT | met | Number of VAST video errors of type 603 (unable to fetch CompanionAds/Companion resource) | |
| VAST3 error 604 count | VIDEO_ERRORS_VAST_ERROR_604_COUNT | met | Number of VAST video errors of type 604 (could not find Companion resource with supported type) | |
| VAST3 error 900 count | VIDEO_ERRORS_VAST_ERROR_900_COUNT | met | Number of VAST video errors of type 900 (undefined VAST 2 error) | |
| VAST3 error 901 count | VIDEO_ERRORS_VAST_ERROR_901_COUNT | met | Number of VAST video errors of type 901 (general VPAID error) | |
| VIDEO REALTIME | Video realtime total impressions | VIDEO_IMPRESSIONS_REAL_TIME | met | The number of impressions for video realtime reporting |
| Video realtime total responses served | VIDEO_MATCHED_QUERIES_REAL_TIME | met | The number of matched queries for video realtime reporting | |
| Video realtime total unmatched ad requests | VIDEO_UNMATCHED_QUERIES_REAL_TIME | met | The number of unmatched queries for video realtime reporting | |
| Video realtime total ad requests | VIDEO_TOTAL_QUERIES_REAL_TIME | met | The number of total queries for video realtime reporting | |
| Video realtime total creative serves | VIDEO_CREATIVE_SERVE_REAL_TIME | met | The number of queries on creative level for video realtime reporting | |
| Video realtime total error count | VIDEO_VAST_TOTAL_ERROR_COUNT_REAL_TIME | met | Number of total VAST video errors for video realtime reporting | |
| PARTNER SALES | Partner-sold ad requests | PARTNER_SALES_FILLED_QUERIES | met | The number of ad requests for the YouTube partner ad inventory that were filled with at least 1 ad |
| Partner-sold impressions | PARTNER_SALES_PARTNER_IMPRESSIONS | met | The number of partner-sold impressions served to the YouTube partner ad inventory | |
| Partner-sold code served count | PARTNER_SALES_PARTNER_CODE_SERVED | met | The number of times the ad server responded to a request for the YouTube partner ad inventory | |
| Google-sold impressions | PARTNER_SALES_GOOGLE_IMPRESSIONS | met | The number of Google-sold impressions served to the YouTube partner ad inventory | |
| Google-sold reservation impressions | PARTNER_SALES_GOOGLE_RESERVATION_IMPRESSIONS | met | The number of Google-sold reservation impressions served to the YouTube partner ad inventory | |
| Google-sold auction impressions | PARTNER_SALES_GOOGLE_AUCTION_IMPRESSIONS | met | The number of Google-sold auction impressions served to the YouTube partner ad inventory | |
| Partner sales total ad requests | PARTNER_SALES_QUERIES | met | The total number of ad requests that were eligible to serve to the YouTube partner ad inventory | |
| Partner sales fill rate | PARTNER_SALES_SELL_THROUGH_RATE | met | The fill rate percentage of filled requests to total ad requests | |
| CONVERSIONS | View-through conversions | VIEW_THROUGH_CONVERSIONS | met | Number of view-through conversions |
| Conversions per thousand impressions | CONVERSIONS_PER_THOUSAND_IMPRESSIONS | met | Number of view-through conversions per thousand impressions | |
| Click-through conversions | CLICK_THROUGH_CONVERSIONS | met | Number of click-through conversions | |
| Conversions per click | CONVERSIONS_PER_CLICK | met | Number of click-through conversions per click | |
| View-through conversions revenue | VIEW_THROUGH_REVENUE | met | Revenue for view-through conversions | |
| Click-through conversions revenue | CLICK_THROUGH_REVENUE | met | Revenue for click-through conversions | |
| Total conversions | TOTAL_CONVERSIONS | met | Total number of conversions | |
| Total conversions revenue | TOTAL_CONVERSION_REVENUE | met | Total revenue for conversions | |
| PARTNER MANAGEMENT | Host impressions | PARTNER_MANAGEMENT_HOST_IMPRESSIONS | met | The host impressions in the partner management |
| Host clicks | PARTNER_MANAGEMENT_HOST_CLICKS | met | The host clicks in the partner management | |
| Host CTR | PARTNER_MANAGEMENT_HOST_CTR | met | The host CTR in the partner management | |
| Unfilled impressions | PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS | met | The unfilled impressions in the partner management | |
| Partner impressions | PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS | met | The partner impressions in the partner management | |
| Partner clicks | PARTNER_MANAGEMENT_PARTNER_CLICKS | met | The partner clicks in the partner management | |
| Partner CTR | PARTNER_MANAGEMENT_PARTNER_CTR | met | The partner CTR in the partner management | |
| Gross revenue | PARTNER_MANAGEMENT_GROSS_REVENUE | met | The gross revenue in the partner management | |
| Host impressions (partner finance) | PARTNER_FINANCE_HOST_IMPRESSIONS | met | Monthly host impressions for partner finance reports | |
| Host revenue (partner finance) | PARTNER_FINANCE_HOST_REVENUE | met | Monthly host revenue for partner finance reports | |
| Host eCPM (partner finance) | PARTNER_FINANCE_HOST_ECPM | met | Monthly host eCPM for partner finance reports | |
| Revenue (partner finance) | PARTNER_FINANCE_PARTNER_REVENUE | met | Monthly partner revenue for partner finance reports | |
| eCPM (partner finance) | PARTNER_FINANCE_PARTNER_ECPM | met | Monthly partner eCPM for partner finance reports | |
| Gross revenue (partner finance) | PARTNER_FINANCE_GROSS_REVENUE | met | Monthly gross revenue for partner finance reports | |
| BID | Bid count | BID_COUNT | met | The number of bids associated with the selected dimensions |
| Bid average CPM | BID_AVERAGE_CPM | met | The average CPM associated with these bids | |
| YIELD | Yield group callouts | YIELD_GROUP_CALLOUTS | met | Number of times a yield partner is asked to return bid to fill a yield group request |
| Yield group successful responses | YIELD_GROUP_SUCCESSFUL_RESPONSES | met | Number of times a yield group buyer successfully returned a bid in response to a yield group callout, even if that response is "no bids" | |
| Yield group bids | YIELD_GROUP_BIDS | met | Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction | |
| Yield group bids in auction | YIELD_GROUP_BIDS_IN_AUCTION | met | Number of bids received from Open Bidding buyers that competed in the auction | |
| Yield group auctions won | YIELD_GROUP_AUCTIONS_WON | met | Number of winning bids received from Open Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain | |
| Yield group impressions | YIELD_GROUP_IMPRESSIONS | met | Number of matched yield group requests where a yield partner delivered their ad to publisher inventory | |
| Yield group estimated revenue | YIELD_GROUP_ESTIMATED_REVENUE | met | Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded | |
| Yield group estimated CPM | YIELD_GROUP_ESTIMATED_CPM | met | The estimated net rate for yield groups or individual yield group partners | |
| Mediation fill rate | YIELD_GROUP_MEDIATION_FILL_RATE | met | Yield group Mediation fill rate indicating how often a network fills an ad request | |
| Mediation passbacks | YIELD_GROUP_MEDIATION_PASSBACKS | met | Passbacks are counted when an ad network is given a chance to serve but does not deliver an impression, and Ad Manager Mediation moves on to the next ad network in the mediation chain | |
| Mediation third-party eCPM | YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM | met | Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports | |
| Mediation chains served | YIELD_GROUP_MEDIATION_CHAINS_SERVED | met | Total requests where a Mediation chain was served, even if none of the ad networks delivered an impression | |
| DEALS | Deals bid requests | DEALS_BID_REQUESTS | met | Number of bid requests sent for each deal |
| Deal bids | DEALS_BIDS | met | Number of bids placed on each deal | |
| Deal bid rate | DEALS_BID_RATE | met | Bid rate for each deal | |
| Deals winning bids | DEALS_WINNING_BIDS | met | Number of winning bids for each deal | |
| Deals win rate | DEALS_WIN_RATE | met | Win rate for each deal | |
| PROGRAMMATIC | Programmatic responses served | PROGRAMMATIC_RESPONSES_SERVED | met | Total number of ad responses served from programmatic demand sources |
| Programmatic match rate | PROGRAMMATIC_MATCH_RATE | met | The number of programmatic responses served divided by the number of requests eligible for programmatic. Includes Ad Exchange, Open Bidding, and Preferred Deals | |
| Programmatic eligible ad requests | TOTAL_PROGRAMMATIC_ELIGIBLE_AD_REQUESTS | met | The total number of ad requests eligible for programmatic inventory, including Programmatic Guaranteed, Preferred Deals, backfill, and open auction | |
| DEPRECATED | Dynamic allocation clicks | dynamicAllocationClicks | met | The number of clicks a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Please note that this field will be removed on 2019-11-25 |
| Mediation Estimated Revenue (deprecated) | mediationEstimatedRevenue | met | Please note that this field will be removed on 2019-02-26 | |
| Dynamic allocation clicks % | dynamicAllocationCLicksPerc | met | The number of clicks a dynamic allocation ad delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Please note that this field will be removed on 2019-11-25 | |
| Mediation eCPM (deprecated) | mediationCPM | met | Please note that this field will be removed on 2019-02-26 | |
| Ad server code served count (deprecated) | adServerCodeServed | met | The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation. Please note that this field will be removed on 2019-05-27 | |
| Ad request CTR | AD_REQUESTS_CTR | met | The click-through rate of ad requests issued by mapped Ad Exchange properties. Please note that this field will be removed on 2020-06-24 | |
| Dynamic allocation eCPM | dynamicAllocationCPM | met | The average estimated cost-per-thousand-impressions earned from dynamic allocation ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Please note that this field will be removed on 2019-11-25 | |
| Dynamic allocation CTR | dynamicAllocationCTR | met | The ratio of clicks a dynamic allocation ad delivered to the number of impressions it delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Please note that this field will be removed on 2019-11-25 | |
| Dynamic allocation impressions % | dynamicAllocationImpressionsPerc | met | The number of impressions a dynamic allocation ad delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Please note that this field will be removed on 2019-11-25 | |
| Dynamic allocation impressions | dynamicAllocationImpressions | met | The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions). Please note that this field will be removed on 2019-11-25 | |
| Dynamic allocation revenue | dynamicAllocationRevenue | met | Revenue generated from ads delivered for dynamic allocation when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Please note that this field will be removed on 2019-11-25 | |
| Total dynamic allocation revenue % | dynamicAllocationRevenuePerc | met | The ratio of revenue to the total revenue earned from the dynamic allocation CPM, CPC and CPD ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Please note that this field will be removed on 2019-11-25 | |
| Total dynamic allocation revenue % (without CPD) | dynamicAllocationRevenuePercWithoutCPD | met | The ratio of revenue to the total revenue earned from the dynamic allocation CPM and CPC ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. Please note that this field will be removed on 2019-11-25 | |
| Ad requests | AD_REQUESTS | met | The number of ad requests issued by mapped Ad Exchange properties. Please note that this field will be removed on 2020-06-24 | |
| Unreconciled volume of the ProposalLineItem | UNIFIED_REVENUE_UNRECONCILED_VOLUME | met | The unreconciled volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. Please note that this field will be removed on 2020-07-22 | |
| Forecasted volume of the ProposalLineItem | UNIFIED_REVENUE_FORECASTED_VOLUME | met | The forecasted volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. Please note that this field will be removed on 2020-07-22 | |
| Unified volume of the ProposalLineItem | UNIFIED_REVENUE_UNIFIED_VOLUME | met | The unified volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. Please note that this field will be removed on 2020-07-22 | |
| Unique visitors | REACH | met | Please note that this field will be removed on 2020-07-29 | |
| Average revenue per visitor | REACH_AVERAGE_REVENUE | met | Please note that this field will be removed on 2020-07-22 | |
| Average impressions per visitor | REACH_FREQUENCY | met | Please note that this field will be removed on 2020-07-29 | |
| Coverage | AD_REQUESTS_COVERAGE | met | The coverage reported by mapped Ad Exchange properties. Please note that this field will be removed on 2023-02-14 | |
| Deals ad requests | DEALS_AD_REQUESTS | met | Total ad requests associated with a given Deal, for mapped Ad Exchange properties. Please note that this field will be removed on 2023-02-14 | |
| Ad Exchange estimated % of impressions | AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE | met | The estimated percentage of impressions generated by mapped Ad Exchange properties that are eligible for Active View measurement. Please note that this field will be removed on 2023-02-14 | |
| Ad Exchange % of viewable impressions for measurable impressions | AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE | met | The percentage of viewable impressions out of all measurable impressions generated by mapped Ad Exchange properties. Please note that this field will be removed on 2023-02-14 | |
| Ad Exchange total number of impressions | AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS | met | Total number of impressions generated by mapped Ad Exchange properties that were eligible to measure viewability. Please note that this field will be removed on 2023-02-14 | |
| Ad Exchange eligible impressions | AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS | met | Total number of eligible impressions generated by mapped Ad Exchange properties that were measurable by Active View. Please note that this field will be removed on 2023-02-14 | |
| Ad Exchange total number of active view measurable impressions | AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS | met | Total number of Active View measurable impressions generated by mapped Ad Exchange properties that were viewable. Please note that this field will be removed on 2023-02-14 | |
| AdExchange avg time (sec) for an ad impression | AD_EXCHANGE_AVERAGE_VIEWABLE_TIME | met | The average time (in seconds) that an individual ad impression generated by mapped Ad Exchange properties was viewable. Please note that this field will be removed on 2023-02-14 | |
| Control impressions | controlImpressions | met | The number of control (unoptimized) impressions delivered for an ad for which the optimization feature has been enabled. Please note that this field will be removed on 2023-04-21 | |
| Control clicks | controlClicks | met | Number of clicks resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. Please note that this field will be removed on 2023-04-21 | |
| Control CTR (%) | controlCTR | met | The CTR for control (unoptimized) impressions for an order for which the optimization feature has been enabled. Please note that this field will be removed on 2023-04-21 | |
| Optimized impressions | optimizedImpressions | met | Number of optimized impressions delivered for an ad for which the optimization feature has been enabled. Please note that this field will be removed on 2023-04-21 | |
| Optimized clicks | optimizedClicks | met | Number of clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. Please note that this field will be removed on 2023-04-21 | |
| Non-optimized impressions | nonOptimizedImpressions | met | Number of non-optimized impressions delivered for an ad for which the optimization feature has been enabled. Please note that this field will be removed on 2023-04-21 | |
| Non-optimized clicks | nonOptimizedClicks | met | Number of clicks resulting from the delivery of non-optimized impressions for an ad for which the optimization feature has been enabled. Please note that this field will be removed on 2023-04-21 | |
| Extra clicks | extraClicks | met | Number of extra clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. Please note that this field will be removed on 2023-04-21 | |
| Mediation Impressions (deprecated) | mediationImpressions | met | Please note that this field will be removed on 2019-02-26 | |
| Optimized CTR (%) | optimizedCTR | met | The CTR for optimized impressions for an ad for which the optimization feature has been enabled. Please note that this field will be removed on 2023-04-21 | |
| Lift | optimizedLift | met | The percentage by which optimized CTRs are greater than the unoptimized CTRs. Please note that this field will be removed on 2023-04-21 | |
| Percent optimized | optimizedCoverage | met | The line item coverage measures how often the traffic was sent for optimization. Please note that this field will be removed on 2023-04-21 | |
| Impressions behind schedule | OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS | met | The number of impressions that were behind schedule at the time of their delivery. Please note that this field will be removed on 2023-04-21 | |
| Impressions with no clicks recorded | OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS | met | The number of impressions that did not have any clicks recorded in the recent past. Please note that this field will be removed on 2023-04-21 | |
| Sponsorship impressions | OPTIMIZATION_SPONSORSHIP_IMPRESSIONS | met | The number of impressions that were delivered as sponsorship items. Please note that this field will be removed on 2023-04-21 | |
| Impressions serving as fast as possible | OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS | met | The number of impressions that were set to deliver as fast as possible. Please note that this field will be removed on 2023-04-21 | |
| Impressions with no lifetime goal | OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS | met | The number of impressions that have no absolute lifetime delivery goals. Please note that this field will be removed on 2023-04-21 | |
| Control revenue | OPTIMIZATION_CONTROL_REVENUE | met | Total revenue resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. Please note that this field will be removed on 2023-04-21 | |
| Optimized revenue | OPTIMIZATION_OPTIMIZED_REVENUE | met | Total revenue resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. Please note that this field will be removed on 2023-04-21 | |
| Control eCPM | OPTIMIZATION_CONTROL_ECPM | met | Estimated cost-per-thousand-impressions (eCPM) of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. Please note that this field will be removed on 2023-04-21 | |
| Optimized eCPM | OPTIMIZATION_OPTIMIZED_ECPM | met | Estimated cost-per-thousand-impressions (eCPM) of optimized impressions for an ad for which the optimization feature has been enabled. Please note that this field will be removed on 2023-04-21 | |
| Freed-up impressions | OPTIMIZATION_FREED_UP_IMPRESSIONS | met | Freed-up impressions as a result of optimization. Please note that this field will be removed on 2023-04-21 | |
| Optimization eCPM lift | OPTIMIZATION_ECPM_LIFT | met | Relative change in eCPM as a result of optimization. Please note that this field will be removed on 2023-04-21 |