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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| TIME | Year | Year | dim | |
| Month | Month | dim | ||
| Year & Month | Yearmonth | dim | ||
| Year & week (Sun-Sat) | yearweek | dim | ||
| Week (Mon-Sun) | yearweekiso | dim | ||
| Week (Mon-Sun, dates) | yearweekiso_daterange | dim | ||
| Day of month | dayOfMonth | dim | ||
| Date | Date | dim | ||
| Hour | Hour | dim | ||
| ACCOUNT | Account | account | dim | |
| Account ID | account_id | dim | ||
| ADVERTISER | Advertiser | advertiser | dim | |
| Advertiser group | advertiserGroup | dim | ||
| Advertiser ID | advertiserId | dim | ||
| CAMPAIGN | Campaign | campaign | dim | |
| Campaign ID | campaignId | dim | ||
| Campaign start date | campaignStartDate | dim | ||
| Campaign end date | campaignEndDate | dim | ||
| Click-through URL | clickThroughUrl | dim | ||
| CONTENT | Content category | contentCategory | dim | |
| KEYWORD | Keyword | keyword | dim | |
| AD | Ad | ad | dim | |
| Ad ID | adId | dim | ||
| Ad status | adStatus | dim | ||
| Ad type | adType | dim | ||
| CREATIVE | Creative | creative | dim | |
| Creative ID | creativeId | dim | ||
| Creative start date | creativeStartDate | dim | ||
| Creative end date | creativeEndDate | dim | ||
| Creative groups 1 | creativeGroup1 | dim | ||
| Creative groups 2 | creativeGroup2 | dim | ||
| Creative pixel size | creativeSize | dim | ||
| Creative type | creativeType | dim | ||
| Creative version | creativeVersion | dim | ||
| PLACEMENT | Domain | domain | dim | |
| Placement | placement | dim | ||
| Placement compatibility | placementCompatibility | dim | ||
| Placement cost structure | placementCostStructure | dim | ||
| Placement end date | placementEndDate | dim | ||
| Placement ID | placementId | dim | ||
| Placement rate | placementRate | dim | ||
| Placement pixel size | placementSize | dim | ||
| Placement start date | placementStartDate | dim | ||
| Placement strategy | placementStrategy | dim | ||
| Placement total booked units | placementTotalBookedUnits | dim | ||
| Placement total planned media cost | placementTotalPlannedMediaCost | dim | ||
| Payment source | paymentSource | dim | ||
| Rendering ID | renderingId | dim | ||
| Site (DCM) | site | dim | ||
| Site (site directory) | siteDirectory | dim | ||
| Site ID (site directory) | siteDirectoryId | dim | ||
| Site ID (DCM) | siteId | dim | ||
| Site keyname | siteKeyname | dim | ||
| App | app | dim | The mobile app where your ads served | |
| App ID | appId | dim | The Google Play Store ID or iOS App Store ID of an app | |
| ACTIVITY | Activity | activity | dim | |
| Activity group | activityGroup | dim | ||
| Activity group ID | activityGroupId | dim | ||
| Activity ID | activityId | dim | ||
| Conversion ID | conversionId | dim | ||
| Conversion Referrer | conversionReferrer | dim | ||
| Conversion URL | conversionUrl | dim | ||
| Channel Mix | channelMix | dim | ||
| FLOODLIGHT | Flight booked cost | flightBookedCost | dim | |
| Flight booked rate | flightBookedRate | dim | ||
| Flight booked units | flightBookedUnits | dim | ||
| Flight end date | flightEndDate | dim | ||
| Flight start date | flightStartDate | dim | ||
| Floodlight configuration | floodlightConfigId | dim | ||
| Floodlight attribution type | floodlightAttributionType | dim | ||
| Floodlight activity group Id | floodlightActivityGroupId | dim | ||
| Floodlight activity group | floodlightActivityGroupName | dim | ||
| Floodlight activity tag | floodlightActivityGroupTagString | dim | ||
| Floodlight activity type | floodlightActivityGroupType | dim | ||
| FLOODLIGHT VARIABLE DIMENSIONS | Floodlight Variable 1 | floodlightVariableDimension1 | dim | |
| Floodlight Variable 2 | floodlightVariableDimension2 | dim | ||
| Floodlight Variable 3 | floodlightVariableDimension3 | dim | ||
| Floodlight Variable 4 | floodlightVariableDimension4 | dim | ||
| Floodlight Variable 5 | floodlightVariableDimension5 | dim | ||
| Floodlight Variable 6 | floodlightVariableDimension6 | dim | ||
| Floodlight Variable 7 | floodlightVariableDimension7 | dim | ||
| Floodlight Variable 8 | floodlightVariableDimension8 | dim | ||
| Floodlight Variable 9 | floodlightVariableDimension9 | dim | ||
| Floodlight Variable 10 | floodlightVariableDimension10 | dim | ||
| Floodlight Variable 11 | floodlightVariableDimension11 | dim | ||
| Floodlight Variable 12 | floodlightVariableDimension12 | dim | ||
| Floodlight Variable 13 | floodlightVariableDimension13 | dim | ||
| Floodlight Variable 14 | floodlightVariableDimension14 | dim | ||
| Floodlight Variable 15 | floodlightVariableDimension15 | dim | ||
| Floodlight Variable 16 | floodlightVariableDimension16 | dim | ||
| Floodlight Variable 17 | floodlightVariableDimension17 | dim | ||
| Floodlight Variable 18 | floodlightVariableDimension18 | dim | ||
| Floodlight Variable 19 | floodlightVariableDimension19 | dim | ||
| Floodlight Variable 20 | floodlightVariableDimension20 | dim | ||
| Floodlight Variable 21 | floodlightVariableDimension21 | dim | ||
| Floodlight Variable 22 | floodlightVariableDimension22 | dim | ||
| Floodlight Variable 23 | floodlightVariableDimension23 | dim | ||
| Floodlight Variable 24 | floodlightVariableDimension24 | dim | ||
| Floodlight Variable 25 | floodlightVariableDimension25 | dim | ||
| Floodlight Variable 26 | floodlightVariableDimension26 | dim | ||
| Floodlight Variable 27 | floodlightVariableDimension27 | dim | ||
| Floodlight Variable 28 | floodlightVariableDimension28 | dim | ||
| Floodlight Variable 29 | floodlightVariableDimension29 | dim | ||
| Floodlight Variable 30 | floodlightVariableDimension30 | dim | ||
| Floodlight Variable 31 | floodlightVariableDimension31 | dim | ||
| Floodlight Variable 32 | floodlightVariableDimension32 | dim | ||
| Floodlight Variable 33 | floodlightVariableDimension33 | dim | ||
| Floodlight Variable 34 | floodlightVariableDimension34 | dim | ||
| Floodlight Variable 35 | floodlightVariableDimension35 | dim | ||
| Floodlight Variable 36 | floodlightVariableDimension36 | dim | ||
| Floodlight Variable 37 | floodlightVariableDimension37 | dim | ||
| Floodlight Variable 38 | floodlightVariableDimension38 | dim | ||
| Floodlight Variable 39 | floodlightVariableDimension39 | dim | ||
| Floodlight Variable 40 | floodlightVariableDimension40 | dim | ||
| Floodlight Variable 41 | floodlightVariableDimension41 | dim | ||
| Floodlight Variable 42 | floodlightVariableDimension42 | dim | ||
| Floodlight Variable 43 | floodlightVariableDimension43 | dim | ||
| Floodlight Variable 44 | floodlightVariableDimension44 | dim | ||
| Floodlight Variable 45 | floodlightVariableDimension45 | dim | ||
| Floodlight Variable 46 | floodlightVariableDimension46 | dim | ||
| Floodlight Variable 47 | floodlightVariableDimension47 | dim | ||
| Floodlight Variable 48 | floodlightVariableDimension48 | dim | ||
| Floodlight Variable 49 | floodlightVariableDimension49 | dim | ||
| Floodlight Variable 50 | floodlightVariableDimension50 | dim | ||
| Floodlight Variable 51 | floodlightVariableDimension51 | dim | ||
| Floodlight Variable 52 | floodlightVariableDimension52 | dim | ||
| Floodlight Variable 53 | floodlightVariableDimension53 | dim | ||
| Floodlight Variable 54 | floodlightVariableDimension54 | dim | ||
| Floodlight Variable 55 | floodlightVariableDimension55 | dim | ||
| Floodlight Variable 56 | floodlightVariableDimension56 | dim | ||
| Floodlight Variable 57 | floodlightVariableDimension57 | dim | ||
| Floodlight Variable 58 | floodlightVariableDimension58 | dim | ||
| Floodlight Variable 59 | floodlightVariableDimension59 | dim | ||
| Floodlight Variable 60 | floodlightVariableDimension60 | dim | ||
| Floodlight Variable 61 | floodlightVariableDimension61 | dim | ||
| Floodlight Variable 62 | floodlightVariableDimension62 | dim | ||
| Floodlight Variable 63 | floodlightVariableDimension63 | dim | ||
| Floodlight Variable 64 | floodlightVariableDimension64 | dim | ||
| Floodlight Variable 65 | floodlightVariableDimension65 | dim | ||
| Floodlight Variable 66 | floodlightVariableDimension66 | dim | ||
| Floodlight Variable 67 | floodlightVariableDimension67 | dim | ||
| Floodlight Variable 68 | floodlightVariableDimension68 | dim | ||
| Floodlight Variable 69 | floodlightVariableDimension69 | dim | ||
| Floodlight Variable 70 | floodlightVariableDimension70 | dim | ||
| Floodlight Variable 71 | floodlightVariableDimension71 | dim | ||
| Floodlight Variable 72 | floodlightVariableDimension72 | dim | ||
| Floodlight Variable 73 | floodlightVariableDimension73 | dim | ||
| Floodlight Variable 74 | floodlightVariableDimension74 | dim | ||
| Floodlight Variable 75 | floodlightVariableDimension75 | dim | ||
| Floodlight Variable 76 | floodlightVariableDimension76 | dim | ||
| Floodlight Variable 77 | floodlightVariableDimension77 | dim | ||
| Floodlight Variable 78 | floodlightVariableDimension78 | dim | ||
| Floodlight Variable 79 | floodlightVariableDimension79 | dim | ||
| Floodlight Variable 80 | floodlightVariableDimension80 | dim | ||
| Floodlight Variable 81 | floodlightVariableDimension81 | dim | ||
| Floodlight Variable 82 | floodlightVariableDimension82 | dim | ||
| Floodlight Variable 83 | floodlightVariableDimension83 | dim | ||
| Floodlight Variable 84 | floodlightVariableDimension84 | dim | ||
| Floodlight Variable 85 | floodlightVariableDimension85 | dim | ||
| Floodlight Variable 86 | floodlightVariableDimension86 | dim | ||
| Floodlight Variable 87 | floodlightVariableDimension87 | dim | ||
| Floodlight Variable 88 | floodlightVariableDimension88 | dim | ||
| Floodlight Variable 89 | floodlightVariableDimension89 | dim | ||
| Floodlight Variable 90 | floodlightVariableDimension90 | dim | ||
| Floodlight Variable 91 | floodlightVariableDimension91 | dim | ||
| Floodlight Variable 92 | floodlightVariableDimension92 | dim | ||
| Floodlight Variable 93 | floodlightVariableDimension93 | dim | ||
| Floodlight Variable 94 | floodlightVariableDimension94 | dim | ||
| Floodlight Variable 95 | floodlightVariableDimension95 | dim | ||
| Floodlight Variable 96 | floodlightVariableDimension96 | dim | ||
| Floodlight Variable 97 | floodlightVariableDimension97 | dim | ||
| Floodlight Variable 98 | floodlightVariableDimension98 | dim | ||
| Floodlight Variable 99 | floodlightVariableDimension99 | dim | ||
| Floodlight Variable 100 | floodlightVariableDimension100 | dim | ||
| ROADBLOCK | Package/roadblock | packageRoadblock | dim | |
| Package/roadblock ID | packageRoadblockId | dim | ||
| Package/roadblock strategy | packageRoadblockStrategy | dim | ||
| Package/roadblock total booked units | packageRoadblockTotalBookedUnits | dim | ||
| VERIFICATION | Sensitive categories | sensitiveCategory | dim | Category type used to classify content where ads were displayed, such as "Adult", "Suggestive", "Politics", etc. If it cannot be classified, it will be as "(not set)" |
| DYNAMIC ELEMENT VARIABLES | Dynamic element (deprecated) | dynamicElement | dim | |
| Dynamic element value (deprecated) | dynamicElementValue | dim | ||
| Dynamic element value Id (deprecated) | dynamicElementValueId | dim | ||
| Dynamic field value 1 (deprecated) | dynamicFieldValue1 | dim | ||
| Dynamic field value 2 (deprecated) | dynamicFieldValue2 | dim | ||
| Dynamic field value 3 (deprecated) | dynamicFieldValue3 | dim | ||
| Dynamic field value 4 (deprecated) | dynamicFieldValue4 | dim | ||
| Dynamic field value 5 (deprecated) | dynamicFieldValue5 | dim | ||
| Dynamic field value 6 (deprecated) | dynamicFieldValue6 | dim | ||
| Dynamic profile | dynamicProfile | dim | ||
| Dynamic profile ID | dynamicProfileId | dim | ||
| RICH MEDIA | Custom variable | richMediaCustomVariable | dim | |
| Video 4 As Ad-ID | richMediaVideo4asaId | dim | ||
| Video length | richMediaVideoLength | dim | ||
| Rich Media Event | richMediaEventTypeIdAndName | dim | ||
| SEARCH | Natural search engine country | naturalSearchEngineCountry | dim | |
| Natural search engine property | naturalSearchEngineProperty | dim | ||
| Natural search landing page | naturalSearchLandingPage | dim | ||
| Natural search landing page query string | naturalSearchLandingPageQueryString | dim | ||
| Natural search processed landing page | naturalSearchProcessedLandingPage | dim | ||
| Natural search processed landing page query string | naturalSearchProcessedLandingPageQueryString | dim | ||
| Natural search query | naturalSearchQuery | dim | ||
| Landing Page URL | landingPageUrl | dim | ||
| Paid search ad | paidSearchAd | dim | ||
| Paid search ad group | paidSearchAdGroup | dim | ||
| Paid search ad group ID | paidSearchAdGroupId | dim | ||
| Paid search ad ID | paidSearchAdId | dim | ||
| Paid search advertiser | paidSearchAdvertiser | dim | ||
| Paid search advertiser ID | paidSearchAdvertiserId | dim | ||
| Paid search agency | paidSearchAgency | dim | ||
| Paid search agency ID | paidSearchAgencyId | dim | ||
| Paid search bid strategy | paidSearchBidStrategy | dim | ||
| Paid search bid strategy ID | paidSearchBidStrategyId | dim | ||
| Paid search campaign | paidSearchCampaign | dim | ||
| Paid search campaign ID | paidSearchCampaignId | dim | ||
| Paid search engine account | paidSearchEngineAccount | dim | ||
| Paid search engine account ID | paidSearchEngineAccountId | dim | ||
| Paid search keyword | paidSearchKeyword | dim | ||
| Paid search keyword ID | paidSearchKeywordId | dim | ||
| Paid search landing page URL | paidSearchLandingPageUrl | dim | ||
| Paid search legacy keyword ID | paidSearchLegacyKeywordId | dim | ||
| Paid search match type | paidSearchMatchType | dim | ||
| CREATIVE FIELDS | Creative field 1 | creativeField1 | dim | |
| Creative field 2 | creativeField2 | dim | ||
| Creative field 3 | creativeField3 | dim | ||
| Creative field 4 | creativeField4 | dim | ||
| Creative field 5 | creativeField5 | dim | ||
| Creative field 6 | creativeField6 | dim | ||
| Creative field 7 | creativeField7 | dim | ||
| Creative field 8 | creativeField8 | dim | ||
| Creative field 9 | creativeField9 | dim | ||
| Creative field 10 | creativeField10 | dim | ||
| Creative field 11 | creativeField11 | dim | ||
| Creative field 12 | creativeField12 | dim | ||
| LOCATION | Country | country | dim | |
| Region | state | dim | ||
| Designated market area (DMA) | dmaRegion | dim | ||
| City | city | dim | ||
| Postal code | zipCode | dim | ||
| SYSTEM | Browser/platform | browserPlatform | dim | |
| Operating system | operatingSystem | dim | ||
| Operating system version | operatingSystemVersion | dim | ||
| ORD Value | ordValue | dim | ||
| Platform type | platformType | dim | ||
| Attributed event platform type | eventPlatformType | dim | ||
| Connection type | connectionType | dim | ||
| Connection speed | connectionSpeed | dim | ||
| Mobile carrier | mobileCarrier | dim | ||
| USERS | User list | userList | dim | |
| User list current size | userListCurrentSize | dim | ||
| User list description | userListDescription | dim | ||
| User list ID | userListId | dim | ||
| User list membership life span | userListMembershipLifeSpan | dim | ||
| CM360 TECH FEE | Currency | currency | dim | |
| IN STREAM VIDEO | Companion creative | companionCreative | dim | |
| Companion creative ID | companionCreativeId | dim | ||
| Companion creative pixel size | companionCreativeSize | dim | ||
| DYNAMIC COMBINATION REPORT | Feed 1 - Reporting dimension 1 value | dynamicElement1Field1Value | dim | |
| Feed 1 - Reporting dimension 2 value | dynamicElement1Field2Value | dim | ||
| Feed 1 - Reporting dimension 3 value | dynamicElement1Field3Value | dim | ||
| Feed 1 - Reporting dimension 4 value | dynamicElement1Field4Value | dim | ||
| Feed 1 - Reporting dimension 5 value | dynamicElement1Field5Value | dim | ||
| Feed 1 - Reporting dimension 6 value | dynamicElement1Field6Value | dim | ||
| Feed 2 - Reporting dimension 1 value | dynamicElement2Field1Value | dim | ||
| Feed 2 - Reporting dimension 2 value | dynamicElement2Field2Value | dim | ||
| Feed 2 - Reporting dimension 3 value | dynamicElement2Field3Value | dim | ||
| Feed 2 - Reporting dimension 4 value | dynamicElement2Field4Value | dim | ||
| Feed 2 - Reporting dimension 5 value | dynamicElement2Field5Value | dim | ||
| Feed 2 - Reporting dimension 6 value | dynamicElement2Field6Value | dim | ||
| Feed 3 - Reporting dimension 1 value | dynamicElement3Field1Value | dim | ||
| Feed 3 - Reporting dimension 2 value | dynamicElement3Field2Value | dim | ||
| Feed 3 - Reporting dimension 3 value | dynamicElement3Field3Value | dim | ||
| Feed 3 - Reporting dimension 4 value | dynamicElement3Field4Value | dim | ||
| Feed 3 - Reporting dimension 5 value | dynamicElement3Field5Value | dim | ||
| Feed 3 - Reporting dimension 6 value | dynamicElement3Field6Value | dim | ||
| Feed 4 - Reporting dimension 1 value | dynamicElement4Field1Value | dim | ||
| Feed 4 - Reporting dimension 2 value | dynamicElement4Field2Value | dim | ||
| Feed 4 - Reporting dimension 3 value | dynamicElement4Field3Value | dim | ||
| Feed 4 - Reporting dimension 4 value | dynamicElement4Field4Value | dim | ||
| Feed 4 - Reporting dimension 5 value | dynamicElement4Field5Value | dim | ||
| Feed 4 - Reporting dimension 6 value | dynamicElement4Field6Value | dim | ||
| Feed 5 - Reporting dimension 1 value | dynamicElement5Field1Value | dim | ||
| Feed 5 - Reporting dimension 2 value | dynamicElement5Field2Value | dim | ||
| Feed 5 - Reporting dimension 3 value | dynamicElement5Field3Value | dim | ||
| Feed 5 - Reporting dimension 4 value | dynamicElement5Field4Value | dim | ||
| Feed 5 - Reporting dimension 5 value | dynamicElement5Field5Value | dim | ||
| Feed 5 - Reporting dimension 6 value | dynamicElement5Field6Value | dim | ||
| Feed 6 - Reporting dimension 1 value | dynamicElement6Field1Value | dim | ||
| Feed 6 - Reporting dimension 2 value | dynamicElement6Field2Value | dim | ||
| Feed 6 - Reporting dimension 3 value | dynamicElement6Field3Value | dim | ||
| Feed 6 - Reporting dimension 4 value | dynamicElement6Field4Value | dim | ||
| Feed 6 - Reporting dimension 5 value | dynamicElement6Field5Value | dim | ||
| Feed 6 - Reporting dimension 6 value | dynamicElement6Field6Value | dim | ||
| Feed 7 - Reporting dimension 1 value | dynamicElement7Field1Value | dim | ||
| Feed 7 - Reporting dimension 2 value | dynamicElement7Field2Value | dim | ||
| Feed 7 - Reporting dimension 3 value | dynamicElement7Field3Value | dim | ||
| Feed 7 - Reporting dimension 4 value | dynamicElement7Field4Value | dim | ||
| Feed 7 - Reporting dimension 5 value | dynamicElement7Field5Value | dim | ||
| Feed 7 - Reporting dimension 6 value | dynamicElement7Field6Value | dim | ||
| Feed 8 - Reporting dimension 1 value | dynamicElement8Field1Value | dim | ||
| Feed 8 - Reporting dimension 2 value | dynamicElement8Field2Value | dim | ||
| Feed 8 - Reporting dimension 3 value | dynamicElement8Field3Value | dim | ||
| Feed 8 - Reporting dimension 4 value | dynamicElement8Field4Value | dim | ||
| Feed 8 - Reporting dimension 5 value | dynamicElement8Field5Value | dim | ||
| Feed 8 - Reporting dimension 6 value | dynamicElement8Field6Value | dim | ||
| Feed 9 - Reporting dimension 1 value | dynamicElement9Field1Value | dim | ||
| Feed 9 - Reporting dimension 2 value | dynamicElement9Field2Value | dim | ||
| Feed 9 - Reporting dimension 3 value | dynamicElement9Field3Value | dim | ||
| Feed 9 - Reporting dimension 4 value | dynamicElement9Field4Value | dim | ||
| Feed 9 - Reporting dimension 5 value | dynamicElement9Field5Value | dim | ||
| Feed 9 - Reporting dimension 6 value | dynamicElement9Field6Value | dim | ||
| Feed 10 - Reporting dimension 1 value | dynamicElement10Field1Value | dim | ||
| Feed 10 - Reporting dimension 2 value | dynamicElement10Field2Value | dim | ||
| Feed 10 - Reporting dimension 3 value | dynamicElement10Field3Value | dim | ||
| Feed 10 - Reporting dimension 4 value | dynamicElement10Field4Value | dim | ||
| Feed 10 - Reporting dimension 5 value | dynamicElement10Field5Value | dim | ||
| Feed 10 - Reporting dimension 6 value | dynamicElement10Field6Value | dim | ||
| Feed 11 - Reporting dimension 1 value | dynamicElement11Field1Value | dim | ||
| Feed 11 - Reporting dimension 2 value | dynamicElement11Field2Value | dim | ||
| Feed 11 - Reporting dimension 3 value | dynamicElement11Field3Value | dim | ||
| Feed 11 - Reporting dimension 4 value | dynamicElement11Field4Value | dim | ||
| Feed 11 - Reporting dimension 5 value | dynamicElement11Field5Value | dim | ||
| Feed 11 - Reporting dimension 6 value | dynamicElement11Field6Value | dim | ||
| Feed 12 - Reporting dimension 1 value | dynamicElement12Field1Value | dim | ||
| Feed 12 - Reporting dimension 2 value | dynamicElement12Field2Value | dim | ||
| Feed 12 - Reporting dimension 3 value | dynamicElement12Field3Value | dim | ||
| Feed 12 - Reporting dimension 4 value | dynamicElement12Field4Value | dim | ||
| Feed 12 - Reporting dimension 5 value | dynamicElement12Field5Value | dim | ||
| Feed 12 - Reporting dimension 6 value | dynamicElement12Field6Value | dim | ||
| Feed 13 - Reporting dimension 1 value | dynamicElement13Field1Value | dim | ||
| Feed 13 - Reporting dimension 2 value | dynamicElement13Field2Value | dim | ||
| Feed 13 - Reporting dimension 3 value | dynamicElement13Field3Value | dim | ||
| Feed 13 - Reporting dimension 4 value | dynamicElement13Field4Value | dim | ||
| Feed 13 - Reporting dimension 5 value | dynamicElement13Field5Value | dim | ||
| Feed 13 - Reporting dimension 6 value | dynamicElement13Field6Value | dim | ||
| Feed 14 - Reporting dimension 1 value | dynamicElement14Field1Value | dim | ||
| Feed 14 - Reporting dimension 2 value | dynamicElement14Field2Value | dim | ||
| Feed 14 - Reporting dimension 3 value | dynamicElement14Field3Value | dim | ||
| Feed 14 - Reporting dimension 4 value | dynamicElement14Field4Value | dim | ||
| Feed 14 - Reporting dimension 5 value | dynamicElement14Field5Value | dim | ||
| Feed 14 - Reporting dimension 6 value | dynamicElement14Field6Value | dim | ||
| Feed 15 - Reporting dimension 1 value | dynamicElement15Field1Value | dim | ||
| Feed 15 - Reporting dimension 2 value | dynamicElement15Field2Value | dim | ||
| Feed 15 - Reporting dimension 3 value | dynamicElement15Field3Value | dim | ||
| Feed 15 - Reporting dimension 4 value | dynamicElement15Field4Value | dim | ||
| Feed 15 - Reporting dimension 5 value | dynamicElement15Field5Value | dim | ||
| Feed 15 - Reporting dimension 6 value | dynamicElement15Field6Value | dim | ||
| Feed 16 - Reporting dimension 1 value | dynamicElement16Field1Value | dim | ||
| Feed 16 - Reporting dimension 2 value | dynamicElement16Field2Value | dim | ||
| Feed 16 - Reporting dimension 3 value | dynamicElement16Field3Value | dim | ||
| Feed 16 - Reporting dimension 4 value | dynamicElement16Field4Value | dim | ||
| Feed 16 - Reporting dimension 5 value | dynamicElement16Field5Value | dim | ||
| Feed 16 - Reporting dimension 6 value | dynamicElement16Field6Value | dim | ||
| Feed 17 - Reporting dimension 1 value | dynamicElement17Field1Value | dim | ||
| Feed 17 - Reporting dimension 2 value | dynamicElement17Field2Value | dim | ||
| Feed 17 - Reporting dimension 3 value | dynamicElement17Field3Value | dim | ||
| Feed 17 - Reporting dimension 4 value | dynamicElement17Field4Value | dim | ||
| Feed 17 - Reporting dimension 5 value | dynamicElement17Field5Value | dim | ||
| Feed 17 - Reporting dimension 6 value | dynamicElement17Field6Value | dim | ||
| Feed 18 - Reporting dimension 1 value | dynamicElement18Field1Value | dim | ||
| Feed 18 - Reporting dimension 2 value | dynamicElement18Field2Value | dim | ||
| Feed 18 - Reporting dimension 3 value | dynamicElement18Field3Value | dim | ||
| Feed 18 - Reporting dimension 4 value | dynamicElement18Field4Value | dim | ||
| Feed 18 - Reporting dimension 5 value | dynamicElement18Field5Value | dim | ||
| Feed 18 - Reporting dimension 6 value | dynamicElement18Field6Value | dim | ||
| Feed 19 - Reporting dimension 1 value | dynamicElement19Field1Value | dim | ||
| Feed 19 - Reporting dimension 2 value | dynamicElement19Field2Value | dim | ||
| Feed 19 - Reporting dimension 3 value | dynamicElement19Field3Value | dim | ||
| Feed 19 - Reporting dimension 4 value | dynamicElement19Field4Value | dim | ||
| Feed 19 - Reporting dimension 5 value | dynamicElement19Field5Value | dim | ||
| Feed 19 - Reporting dimension 6 value | dynamicElement19Field6Value | dim | ||
| Feed 20 - Reporting dimension 1 value | dynamicElement20Field1Value | dim | ||
| Feed 20 - Reporting dimension 2 value | dynamicElement20Field2Value | dim | ||
| Feed 20 - Reporting dimension 3 value | dynamicElement20Field3Value | dim | ||
| Feed 20 - Reporting dimension 4 value | dynamicElement20Field4Value | dim | ||
| Feed 20 - Reporting dimension 5 value | dynamicElement20Field5Value | dim | ||
| Feed 20 - Reporting dimension 6 value | dynamicElement20Field6Value | dim | ||
| Dynamic element 1 | feed1 | dim | ||
| Feed 1 - Reporting label | feed1ReportingLabel | dim | ||
| Feed 1 - Unique ID | feed1UniqueId | dim | ||
| Dynamic element 2 | feed2 | dim | ||
| Feed 2 - Reporting label | feed2ReportingLabel | dim | ||
| Feed 2 - Unique ID | feed2UniqueId | dim | ||
| Dynamic element 3 | feed3 | dim | ||
| Feed 3 - Reporting label | feed3ReportingLabel | dim | ||
| Feed 3 - Unique ID | feed3UniqueId | dim | ||
| Dynamic element 4 | feed4 | dim | ||
| Feed 4 - Reporting label | feed4ReportingLabel | dim | ||
| Feed 4 - Unique ID | feed4UniqueId | dim | ||
| Dynamic element 5 | feed5 | dim | ||
| Feed 5 - Reporting label | feed5ReportingLabel | dim | ||
| Feed 5 - Unique ID | feed5UniqueId | dim | ||
| Dynamic element 6 | feed6 | dim | ||
| Feed 6 - Reporting label | feed6ReportingLabel | dim | ||
| Feed 6 - Unique ID | feed6UniqueId | dim | ||
| Dynamic element 7 | feed7 | dim | ||
| Feed 7 - Reporting label | feed7ReportingLabel | dim | ||
| Feed 7 - Unique ID | feed7UniqueId | dim | ||
| Dynamic element 8 | feed8 | dim | ||
| Feed 8 - Reporting label | feed8ReportingLabel | dim | ||
| Feed 8 - Unique ID | feed8UniqueId | dim | ||
| Dynamic element 9 | feed9 | dim | ||
| Feed 9 - Reporting label | feed9ReportingLabel | dim | ||
| Feed 9 - Unique ID | feed9UniqueId | dim | ||
| Dynamic element 10 | feed10 | dim | ||
| Feed 10 - Reporting label | feed10ReportingLabel | dim | ||
| Feed 10 - Unique ID | feed10UniqueId | dim | ||
| Dynamic element 11 | feed11 | dim | ||
| Feed 11 - Reporting label | feed11ReportingLabel | dim | ||
| Feed 11 - Unique ID | feed11UniqueId | dim | ||
| Dynamic element 12 | feed12 | dim | ||
| Feed 12 - Reporting label | feed12ReportingLabel | dim | ||
| Feed 12 - Unique ID | feed12UniqueId | dim | ||
| Dynamic element 13 | feed13 | dim | ||
| Feed 13 - Reporting label | feed13ReportingLabel | dim | ||
| Feed 13 - Unique ID | feed13UniqueId | dim | ||
| Dynamic element 14 | feed14 | dim | ||
| Feed 14 - Reporting label | feed14ReportingLabel | dim | ||
| Feed 14 - Unique ID | feed14UniqueId | dim | ||
| Dynamic element 15 | feed15 | dim | ||
| Feed 15 - Reporting label | feed15ReportingLabel | dim | ||
| Feed 15 - Unique ID | feed15UniqueId | dim | ||
| Dynamic element 16 | feed16 | dim | ||
| Feed 16 - Reporting label | feed16ReportingLabel | dim | ||
| Feed 16 - Unique ID | feed16UniqueId | dim | ||
| Dynamic element 17 | feed17 | dim | ||
| Feed 17 - Reporting label | feed17ReportingLabel | dim | ||
| Feed 17 - Unique ID | feed17UniqueId | dim | ||
| Dynamic element 18 | feed18 | dim | ||
| Feed 18 - Reporting label | feed18ReportingLabel | dim | ||
| Feed 18 - Unique ID | feed18UniqueId | dim | ||
| Dynamic element 19 | feed19 | dim | ||
| Feed 19 - Reporting label | feed19ReportingLabel | dim | ||
| Feed 19 - Unique ID | feed19UniqueId | dim | ||
| Dynamic element 20 | feed20 | dim | ||
| Feed 20 - Reporting label | feed20ReportingLabel | dim | ||
| Feed 20 - Unique ID | feed20UniqueId | dim | ||
| DOUBLECLICK BID MANAGER | DBM Advertiser | dv360Advertiser | dim | |
| DBM Advertiser ID | dv360AdvertiserId | dim | ||
| DBM Creative | dv360Creative | dim | ||
| DBM Creative ID | dv360CreativeId | dim | ||
| DBM Insertion order | dv360InsertionOrder | dim | ||
| DBM Insertion order ID | dv360InsertionOrderId | dim | ||
| DBM Line item | dv360LineItem | dim | ||
| DBM Line item ID | dv360LineItemId | dim | ||
| DBM Partner | dv360Partner | dim | ||
| DBM Partner ID | dv360PartnerId | dim | ||
| DBM Site | dv360Site | dim | ||
| DBM Site ID | dv360SiteId | dim | ||
| Digital content label | digitalContentLabel | dim | ||
| EXTERNAL PAID SEARCH | Paid search external ad group ID | paidSearchExternalAdGroupId | dim | External ad group ID for paid search |
| Paid search external ad ID | paidSearchExternalAdId | dim | External ad ID for paid search | |
| Paid search external campaign ID | paidSearchExternalCampaignId | dim | External campaign ID for paid search | |
| Paid search external keyword ID | paidSearchExternalKeywordId | dim | External keyword ID for paid search | |
| DEPRECATED | Content classifier | contentClassification | dim | Please note that this field will be removed on 2021-11-29 |
| BASIC | Booked impressions | bookedImpressions | met | |
| Booked activities | bookedActivities | met | ||
| Booked clicks | bookedClicks | met | ||
| Impressions | impressions | met | ||
| Roadblock impressions | roadblockImpressions | met | ||
| Dynamic element impressions (deprecated) | dynamicElementImpressions | met | ||
| HTML5 impressions | richMediaHtml5Impressions | met | ||
| Clicks | clicks | met | ||
| Click rate | clickRate_perc | met | ||
| Dynamic element clicks (deprecated) | dynamicElementClicks | met | ||
| Dynamic Element Click Rate (deprecated) | dynamicElementClickRate_perc | met | ||
| DBM cost (account currency) | dv360Cost | met | ||
| DBM cost USD | dv360CostUsd | met | ||
| Invalid impressions | invalidImpressions | met | ||
| Invalid clicks | invalidClicks | met | ||
| Invalid impressions % | percentInvalidImpressions | met | ||
| Invalid clicks % | percentInvalidClicks | met | ||
| CONVERSIONS | Conversions | totalConversions | met | |
| Revenue | totalConversionsRevenue | met | ||
| Revenue per click | revenuePerClick | met | ||
| Revenue per thousand impressions | revenuePerThousandImpressions | met | ||
| Activity per click | activityPerClick | met | ||
| Activity per thousand impressions | activityPerThousandImpressions | met | ||
| Click-through conversions | activityClickThroughConversions | met | ||
| Click-through revenue | activityClickThroughRevenue | met | ||
| Dynamic element click-through conversions (deprecated) | dynamicElementClickThroughConversions | met | ||
| Dynamic element total conversions (deprecated) | dynamicElementTotalConversions | met | ||
| Dynamic element view-through conversions (deprecated) | dynamicElementViewThroughConversions | met | ||
| View-through conversions | activityViewThroughConversions | met | ||
| View-through revenue | activityViewThroughRevenue | met | ||
| ACTIVE VIEW | Active view: eligible impressions | activeViewEligibleImpressions | met | |
| Active view: measurable impressions | activeViewMeasurableImpressions | met | ||
| Active View: % Measurable Impressions | activeViewPercentageMeasurableImpressions_perc | met | ||
| Active view: not measurable impressions | activeViewNotMeasurableImpressions | met | ||
| Active View: impression distribution (not measurable) | activeViewImpressionDistributionNotMeasurable_perc | met | ||
| Active view: viewable impressions | activeViewViewableImpressions | met | ||
| Active View: % Viewable Impressions | activeViewPercentageViewableImpressions_perc | met | ||
| Active View: Viewable impression cookie reach | activeViewViewableImpressionReach | met | ||
| Active View: impression distribution (viewable) | activeViewImpressionDistributionViewable_perc | met | ||
| Active view: not viewable impressions | activeViewNotViewableImpressions | met | ||
| Active View: impression distribution (not viewable) | activeViewImpressionDistributionNotViewable_perc | met | ||
| Active View: Average Viewable Time (Seconds) | activeViewAverageViewableTimeSecond | met | ||
| Active view: impressions audible and visible at completion | activeViewImpressionsAudibleAndVisibleAtCompletion | met | The number of measurable impressions that were played to video completion, and also audible and visible at the time of completion | |
| Active view: impressions visible 10 seconds | activeViewImpressionsVisible10Seconds | met | The number of measurable video impressions that were visible for at least 10 seconds. Visible means at least 50% of the ad's pixels were on screen | |
| IN STREAM VIDEO | Companion clicks | videoCompanionClicks | met | |
| Companion impressions | videoCompanionImpressions | met | ||
| Video true views (deprecated) | richMediaVideoTrueViews | met | ||
| TrueView Views | richMediaTrueViewViews | met | TrueView Views | |
| MEDIA COST | Activity Delivery Status | activityDeliveryStatus_perc | met | |
| Click delivery status | clickDeliveryStatus | met | ||
| Cost per activity | costPerActivity | met | ||
| Cost per click | costPerClick | met | ||
| Cost per revenue | costPerRevenue | met | ||
| Effective CPM | effectiveCpm | met | ||
| Impression Delivery Status | impressionDeliveryStatus_perc | met | ||
| Media cost | mediaCost | met | ||
| Planned media cost | plannedMediaCost | met | ||
| RICH MEDIA | Average display time | richMediaAverageDisplayTime | met | |
| Average expansion time | richMediaAverageExpansionTime | met | ||
| Average interaction time | richMediaAverageInteractionTime | met | ||
| Average time | richMediaCustomAverageTime | met | ||
| Backup image | richMediaBackupImages | met | ||
| Code serves | richMediaCodeServes | met | ||
| Counters | richMediaCustomCounters | met | ||
| Custom variable count 1 | richMediaCustomVariableCount1 | met | ||
| Custom variable count 2 | richMediaCustomVariableCount2 | met | ||
| Exits | richMediaCustomExits | met | ||
| Expansion time | richMediaExpansionTime | met | ||
| Expansions | richMediaExpansions | met | ||
| Full-screen average view time | richMediaAverageFullScreenViewTime | met | ||
| Full-screen impressions | richMediaFullScreenImpressions | met | ||
| Full-screen video completions | richMediaFullScreenVideoCompletes | met | ||
| Full-Screen video plays | richMediaFullScreenVideoPlays | met | ||
| Interaction Rate | richMediaInteractionRate_perc | met | ||
| Interactive impressions | richMediaInteractiveImpressions | met | ||
| Manual Closes | richMediaManualCloses | met | ||
| Rich Media Click Rate | richMediaClickRate_perc | met | ||
| Rich media clicks | richMediaClicks | met | ||
| Rich media Impressions | richMediaImpressions | met | ||
| Timers | richMediaCustomTimers | met | ||
| Total display time | richMediaDisplayTime | met | ||
| Total interaction time | richMediaInteractionTime | met | ||
| Total interactions | richMediaInteractions | met | ||
| Video average view time | richMediaAverageVideoViewTime | met | ||
| Video First quartile completions | richMediaVideoFirstQuartileCompletes | met | ||
| Video Third quartile completions | richMediaVideoThirdQuartileCompletes | met | ||
| Video companion clicks | richMediaVideoCompanionClicks | met | ||
| Video completions | richMediaVideoCompletions | met | ||
| Video full-screen | richMediaVideoFullScreens | met | ||
| Video Interaction Rate | richMediaVideoInteractionRate_perc | met | ||
| Video interactions | richMediaVideoInteractions | met | ||
| Video midpoints | richMediaVideoMidpoints | met | ||
| Video mutes | richMediaVideoMutes | met | ||
| Video pauses | richMediaVideoPauses | met | ||
| Video plays | richMediaVideoPlays | met | ||
| Video progress events | richMediaVideoProgressEvents | met | ||
| Video replays | richMediaVideoReplays | met | ||
| Video skips | richMediaVideoSkips | met | ||
| Video stops | richMediaVideoStops | met | ||
| Video unmutes | richMediaVideoUnmutes | met | ||
| Video view rate | richMediaVideoViewRate | met | ||
| Video views | richMediaVideoViews | met | ||
| SEARCH | Natural search actions | naturalSearchActions | met | |
| Natural search clicks | naturalSearchClicks | met | ||
| Natural search revenue | naturalSearchRevenue | met | ||
| Natural search transactions | naturalSearchTransactions | met | ||
| Floodlight: Paid Search Action Conversion Percentage | paidSearchActionConversionPercentage_perc | met | ||
| Paid search actions | paidSearchActions | met | ||
| Floodlight: paid search average cost per action | paidSearchAverageCostPerAction | met | ||
| Floodlight: paid search average cost per transaction | paidSearchAverageCostPerTransaction | met | ||
| Floodlight: paid search average DFA transaction amount | paidSearchAverageDfaTransactionAmount | met | ||
| Paid search average position | paidSearchAveragePosition | met | ||
| Paid search click rate | paidSearchClickRate_perc | met | ||
| Paid search clicks | paidSearchClicks | met | ||
| Paid search cost | paidSearchCost | met | ||
| Paid search impressions | paidSearchImpressions | met | ||
| Paid search revenue | paidSearchRevenue | met | ||
| Floodlight: Paid search spend per transaction revenue | paidSearchSpendPerTransactionRevenue | met | ||
| Floodlight: Paid Search Transaction Conversion Percentage | paidSearchTransactionConversionPercentage_perc | met | ||
| Floodlight: Paid search transaction revenue per spend | paidSearchTransactionRevenuePerSpend | met | ||
| Paid search transactions | paidSearchTransactions | met | ||
| Paid search visits | paidSearchVisits | met | ||
| VERIFICATION | Classified impressions | verificationClassifiedImpressions | met | |
| Publisher problems | verificationPublisherProblems | met | ||
| Reporting problems | verificationReportingProblems | met | ||
| Serving problems | verificationServingProblems | met | ||
| Verifiable impressions | verificationVerifiableImpressions | met | ||
| Warnings | verificationWarnings | met | ||
| REACH (SLOW) | Cookie Reach: Incremental click reach | incrementalClickReach | met | |
| Cookie Reach: Incremental impression reach | incrementalImpressionReach | met | ||
| Cookie Reach: Incremental total reach | incrementalTotalReach | met | ||
| Cookie Reach: Impression reach | impressionReach | met | ||
| Cookie Reach: Click reach | clickReach | met | ||
| Cookie Reach: Total reach | totalReach | met | ||
| Cookie Reach: Average impression frequency | averageImpressionFrequency | met | ||
| Cookie Reach: Duplicate impression reach | cookieReachDuplicateImpressionReach | met | ||
| Cookie Reach: Duplicate click reach | cookieReachDuplicateClickReach | met | ||
| Cookie Reach: Duplicated total reach | cookieReachDuplicateTotalReach | met | ||
| Cookie Reach: Exclusive impression reach | cookieReachExclusiveImpressionReach | met | ||
| Cookie Reach: Exclusive click reach | cookieReachExclusiveClickReach | met | ||
| Cookie Reach: Exclusive total reach | cookieReachExclusiveTotalReach | met | ||
| Cookie Reach: Overlap impression reach | cookieReachOverlapImpressionReach | met | ||
| Cookie Reach: Overlap click reach | cookieReachOverlapClickReach | met | ||
| Cookie Reach: Overlap total reach | cookieReachOverlapTotalReach | met | ||
| REACH (PERCENT) | Cookie Reach: Duplicate impression reach % | cookieReachDuplicateImpressionReachPercent | met | |
| Cookie Reach: Duplicate click reach % | cookieReachDuplicateClickReachPercent | met | ||
| Cookie Reach: Duplicate total reach % | cookieReachDuplicateTotalReachPercent | met | ||
| Cookie Reach: Exclusive impression reach % | cookieReachExclusiveImpressionReachPercent | met | ||
| Cookie Reach: Exclusive click reach % | cookieReachExclusiveClickReachPercent | met | ||
| Cookie Reach: Exclusive total reach % | cookieReachExclusiveTotalReachPercent | met | ||
| Cookie Reach: Overlap impression reach % | cookieReachOverlapImpressionReachPercent | met | ||
| Cookie Reach: Overlap click reach % | cookieReachOverlapClickReachPercent | met | ||
| Cookie Reach: Overlap total reach % | cookieReachOverlapTotalReachPercent | met | ||
| UNIQUE REACH (BETA) | Unique Reach: Average impression frequency | uniqueReachAverageImpressionFrequency | met | |
| Unique Reach: Impression reach | uniqueReachImpressionReach | met | ||
| Unique Reach: Click reach | uniqueReachClickReach | met | ||
| Unique Reach: Total reach | uniqueReachTotalReach | met | ||
| FLOODLIGHT | Floodlight impressions | floodlightImpressions | met | |
| FLOODLIGHT VARIABLE METRICS | Floodlight Variable 1 | floodlightVariableMetric1 | met | |
| Floodlight Variable 2 | floodlightVariableMetric2 | met | ||
| Floodlight Variable 3 | floodlightVariableMetric3 | met | ||
| Floodlight Variable 4 | floodlightVariableMetric4 | met | ||
| Floodlight Variable 5 | floodlightVariableMetric5 | met | ||
| Floodlight Variable 6 | floodlightVariableMetric6 | met | ||
| Floodlight Variable 7 | floodlightVariableMetric7 | met | ||
| Floodlight Variable 8 | floodlightVariableMetric8 | met | ||
| Floodlight Variable 9 | floodlightVariableMetric9 | met | ||
| Floodlight Variable 10 | floodlightVariableMetric10 | met | ||
| Floodlight Variable 11 | floodlightVariableMetric11 | met | ||
| Floodlight Variable 12 | floodlightVariableMetric12 | met | ||
| Floodlight Variable 13 | floodlightVariableMetric13 | met | ||
| Floodlight Variable 14 | floodlightVariableMetric14 | met | ||
| Floodlight Variable 15 | floodlightVariableMetric15 | met | ||
| Floodlight Variable 16 | floodlightVariableMetric16 | met | ||
| Floodlight Variable 17 | floodlightVariableMetric17 | met | ||
| Floodlight Variable 18 | floodlightVariableMetric18 | met | ||
| Floodlight Variable 19 | floodlightVariableMetric19 | met | ||
| Floodlight Variable 20 | floodlightVariableMetric20 | met | ||
| Floodlight Variable 21 | floodlightVariableMetric21 | met | ||
| Floodlight Variable 22 | floodlightVariableMetric22 | met | ||
| Floodlight Variable 23 | floodlightVariableMetric23 | met | ||
| Floodlight Variable 24 | floodlightVariableMetric24 | met | ||
| Floodlight Variable 25 | floodlightVariableMetric25 | met | ||
| Floodlight Variable 26 | floodlightVariableMetric26 | met | ||
| Floodlight Variable 27 | floodlightVariableMetric27 | met | ||
| Floodlight Variable 28 | floodlightVariableMetric28 | met | ||
| Floodlight Variable 29 | floodlightVariableMetric29 | met | ||
| Floodlight Variable 30 | floodlightVariableMetric30 | met | ||
| Floodlight Variable 31 | floodlightVariableMetric31 | met | ||
| Floodlight Variable 32 | floodlightVariableMetric32 | met | ||
| Floodlight Variable 33 | floodlightVariableMetric33 | met | ||
| Floodlight Variable 34 | floodlightVariableMetric34 | met | ||
| Floodlight Variable 35 | floodlightVariableMetric35 | met | ||
| Floodlight Variable 36 | floodlightVariableMetric36 | met | ||
| Floodlight Variable 37 | floodlightVariableMetric37 | met | ||
| Floodlight Variable 38 | floodlightVariableMetric38 | met | ||
| Floodlight Variable 39 | floodlightVariableMetric39 | met | ||
| Floodlight Variable 40 | floodlightVariableMetric40 | met | ||
| Floodlight Variable 41 | floodlightVariableMetric41 | met | ||
| Floodlight Variable 42 | floodlightVariableMetric42 | met | ||
| Floodlight Variable 43 | floodlightVariableMetric43 | met | ||
| Floodlight Variable 44 | floodlightVariableMetric44 | met | ||
| Floodlight Variable 45 | floodlightVariableMetric45 | met | ||
| Floodlight Variable 46 | floodlightVariableMetric46 | met | ||
| Floodlight Variable 47 | floodlightVariableMetric47 | met | ||
| Floodlight Variable 48 | floodlightVariableMetric48 | met | ||
| Floodlight Variable 49 | floodlightVariableMetric49 | met | ||
| Floodlight Variable 50 | floodlightVariableMetric50 | met | ||
| Floodlight Variable 51 | floodlightVariableMetric51 | met | ||
| Floodlight Variable 52 | floodlightVariableMetric52 | met | ||
| Floodlight Variable 53 | floodlightVariableMetric53 | met | ||
| Floodlight Variable 54 | floodlightVariableMetric54 | met | ||
| Floodlight Variable 55 | floodlightVariableMetric55 | met | ||
| Floodlight Variable 56 | floodlightVariableMetric56 | met | ||
| Floodlight Variable 57 | floodlightVariableMetric57 | met | ||
| Floodlight Variable 58 | floodlightVariableMetric58 | met | ||
| Floodlight Variable 59 | floodlightVariableMetric59 | met | ||
| Floodlight Variable 60 | floodlightVariableMetric60 | met | ||
| Floodlight Variable 61 | floodlightVariableMetric61 | met | ||
| Floodlight Variable 62 | floodlightVariableMetric62 | met | ||
| Floodlight Variable 63 | floodlightVariableMetric63 | met | ||
| Floodlight Variable 64 | floodlightVariableMetric64 | met | ||
| Floodlight Variable 65 | floodlightVariableMetric65 | met | ||
| Floodlight Variable 66 | floodlightVariableMetric66 | met | ||
| Floodlight Variable 67 | floodlightVariableMetric67 | met | ||
| Floodlight Variable 68 | floodlightVariableMetric68 | met | ||
| Floodlight Variable 69 | floodlightVariableMetric69 | met | ||
| Floodlight Variable 70 | floodlightVariableMetric70 | met | ||
| Floodlight Variable 71 | floodlightVariableMetric71 | met | ||
| Floodlight Variable 72 | floodlightVariableMetric72 | met | ||
| Floodlight Variable 73 | floodlightVariableMetric73 | met | ||
| Floodlight Variable 74 | floodlightVariableMetric74 | met | ||
| Floodlight Variable 75 | floodlightVariableMetric75 | met | ||
| Floodlight Variable 76 | floodlightVariableMetric76 | met | ||
| Floodlight Variable 77 | floodlightVariableMetric77 | met | ||
| Floodlight Variable 78 | floodlightVariableMetric78 | met | ||
| Floodlight Variable 79 | floodlightVariableMetric79 | met | ||
| Floodlight Variable 80 | floodlightVariableMetric80 | met | ||
| Floodlight Variable 81 | floodlightVariableMetric81 | met | ||
| Floodlight Variable 82 | floodlightVariableMetric82 | met | ||
| Floodlight Variable 83 | floodlightVariableMetric83 | met | ||
| Floodlight Variable 84 | floodlightVariableMetric84 | met | ||
| Floodlight Variable 85 | floodlightVariableMetric85 | met | ||
| Floodlight Variable 86 | floodlightVariableMetric86 | met | ||
| Floodlight Variable 87 | floodlightVariableMetric87 | met | ||
| Floodlight Variable 88 | floodlightVariableMetric88 | met | ||
| Floodlight Variable 89 | floodlightVariableMetric89 | met | ||
| Floodlight Variable 90 | floodlightVariableMetric90 | met | ||
| Floodlight Variable 91 | floodlightVariableMetric91 | met | ||
| Floodlight Variable 92 | floodlightVariableMetric92 | met | ||
| Floodlight Variable 93 | floodlightVariableMetric93 | met | ||
| Floodlight Variable 94 | floodlightVariableMetric94 | met | ||
| Floodlight Variable 95 | floodlightVariableMetric95 | met | ||
| Floodlight Variable 96 | floodlightVariableMetric96 | met | ||
| Floodlight Variable 97 | floodlightVariableMetric97 | met | ||
| Floodlight Variable 98 | floodlightVariableMetric98 | met | ||
| Floodlight Variable 99 | floodlightVariableMetric99 | met | ||
| Floodlight Variable 100 | floodlightVariableMetric100 | met | ||
| View-through Transaction Count | lastImpressionAttributedTransactionCount | met | ||
| Click-through Transaction Count | lastClickAttributedTransactionCount | met | ||
| AUDIO | Audio Completions | richMediaAudioCompletions | met | The number of impressions for which an audio clip played to completion. An event is logged once, and if the user restarts the clip, it's not counted again |
| Audio first quartile completions | richMediaAudioFirstQuartileCompletes | met | The number of impressions for which an ad clip played to the end of the first quarter of the audio content's total length | |
| Audio midpoints | richMediaAudioMidpoints | met | The number of impressions for which an ad clip played to the midpoint of the audio content's total length | |
| Audio third quartile completions | richMediaAudioThirdQuartileCompletes | met | The number of impressions for which an ad clip played to the end of the third quarter of the audio content’s total length | |
| Audio mutes | richMediaAudioMutes | met | The number of impressions for which the ad was muted. The action is counted even if the user mutes the ad before the audio content plays | |
| Audio pauses | richMediaAudioPauses | met | The number of impressions for which the user paused the audio clip in the ad | |
| Audio plays | richMediaAudioPlays | met | The number of served audio impressions, counted when the audio clip was played or started by the user. Autoplays are not counted as part of audio plays | |
| Audio replays | richMediaAudioReplays | met | The number of impressions for which a user restarted an audio clip after it was stopped or paused | |
| Audio unmutes | richMediaAudioUnmutes | met | The number of impressions for which mute was turned off to allow the audio's sound to be played | |
| Audio companion clicks | audioCompanionClicks | met | The number of clicks recorded for companion creatives for audio creatives | |
| Audio companion impressions | audioCompanionImpressions | met | The number of impressions recorded for companion creatives for audio creatives | |
| Measurable impressions for audio | verificationMeasurableImpressionsForAudio | met | The number of impressions that were measured by Verification for audio | |
| Measurable impressions for audio % | verificationPercentageMeasurableImpressionsForAudio | met | The percentage of impressions that were measured by Verification for audio | |
| CM360 TECH FEE | CM360 Tech Fee: Ad serving | cm360TechFeeAdServing | met | The tech fee type for click trackers |
| CM360 Tech Fee: Audio ad serving | cm360TechFeeAudioAdServing | met | The tech fee type for audio ad impressions | |
| CM360 Tech Fee: Display ad serving | cm360TechFeeDisplayAdServing | met | The tech fee type for display ad impressions | |
| CM360 Tech Fee: Total fee | cm360TechFeeTotalFee | met | The aggregate amount of all tech fee types | |
| CM360 Tech Fee: Tracking ad clicks | cm360TechFeeTrackingAdClicks | met | The tech fee type for click trackers of tracking ads | |
| CM360 Tech Fee: Tracking ad impressions | cm360TechFeeTrackingAdImpressions | met | The tech fee type for impression tracking of tracking ads | |
| CM360 Tech Fee: Video ad serving | cm360TechFeeVideoAdServing | met | The tech fee type for video ad impressions | |
| DEPRECATED | View-through conversion events + cross-environment | crossDeviceViewThroughConversions | met | Please note that this field will be removed on 2024-03-01 |
| View-through revenue + cross-environment | crossDeviceViewThroughConversionRevenue | met | Please note that this field will be removed on 2024-03-01 | |
| Total conversions + cross-environment | crossDeviceTotalConversionQuantity | met | Please note that this field will be removed on 2024-03-01 | |
| Total revenue + cross-environment | crossDeviceTotalConversionRevenue | met | Please note that this field will be removed on 2024-03-01 | |
| Total conversion events + cross-environment | crossDeviceTotalConversions | met | Please note that this field will be removed on 2024-03-01 | |
| Click-through revenue + Cross-environment | crossDeviceClickThroughConversionRevenue | met | Please note that this field will be removed on 2024-03-01 | |
| Click-through conversions + cross-environment | crossDeviceClickThroughConversionQuantity | met | Please note that this field will be removed on 2024-03-01 | |
| Click-through conversion events + cross-environment | crossDeviceClickThroughConversions | met | Please note that this field will be removed on 2024-03-01 | |
| View-through conversions + cross-environment | crossDeviceViewThroughConversionQuantity | met | Please note that this field will be removed on 2024-03-01 |