Supermetrics brings all your marketing data into Google Sheets, Google Data Studio, Excel, BigQuery, Snowflake, Redshift, Azure
| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| TIME | Year | Year | dim | Year, e.g. 2017 |
| Month | month | dim | Month, e.g. 6 | |
| Year & Month | Yearmonth | dim | Year and month, e.g. 2017|06 | |
| Year & week (Sun-Sat) | yearweek | dim | Year and week for US weeks, e.g. 2017|08 | |
| Year & week (Mon-Sun) | yearweekiso | dim | Year and week for ISO weeks, e.g. 2017|08 | |
| Week (Mon-Sun, dates) | yearweekiso_daterange | dim | ||
| Year of week | YearOfISOweek | dim | ||
| Week (Sun-Sat) | week | dim | US week number, e.g. 51 | |
| Week (Mon-Sun) | weekiso | dim | ISO week number, e.g. 51 | |
| Day of month | dayOfMonth | dim | Day of month, e.g. 2 | |
| Day of week | dayOfWeekWithName | dim | Day of week name for US weeks, e.g. 0 Sunday | |
| Date | date | dim | Date, e.g. 2017-01-31 | |
| Hour | hour | dim | Time dimension, groups information by hour of the day (values from 0 to 23) | |
| LOCATION | City | City | dim | City name, for example "Seattle" |
| City ID | CityID | dim | The id for the city, for example, "1027744" for Seattle | |
| Region | Region | dim | The id for the region, for example, "20267" for ES-A | |
| Region ID | RegionID | dim | The id for the region, for example, "20267" for ES-A | |
| DMA | DMA | dim | FILTER_TRUEVIEW_DMA | |
| DMA code | DMAcode | dim | The DMA code for this geo location, for example, "510" | |
| Country | Country | dim | ISO-3166 alpha-2 country code for this geo location, for example, "US" | |
| Geo | GeoMobile | dim | ||
| PARTNER | Partner | Partner | dim | |
| Partner ID | PartnerID | dim | Partner ID | |
| Partner status | PartnerStatus | dim | ||
| Partner currency | PartnerCurrency | dim | Partner currency. ISO 4217 three-letter currency code is used for filter value for US Dollars | |
| ADVERTISER | Advertiser | advertiser | dim | |
| Advertiser ID | advertiserID | dim | Advertiser ID | |
| Advertiser status | advertiserStatus | dim | ||
| Advertiser timezone | advertiserTimezone | dim | Advertiser timezone. A valid filter value is a canonical timezone code, for example, America/Los_Angeles | |
| Advertiser currency | advertiserCurrency | dim | Advertiser currency. ISO 4217 three-letter currency code is used for filter value, for example, "USD" for US Dollars | |
| Advertiser integration code | advertiserIntegrationCode | dim | The external identifier entered in the Basic Details section of a given advertiser | |
| LINE ITEM | Line item | LineItem | dim | |
| Line item ID | LineItemID | dim | Line item ID | |
| Line item status | LineItemStatus | dim | ||
| Line item type | LineItemType | dim | Line item type. Valid filter values include "RTB", "RMX_NON_RTB", and "RTB_VIDEO" | |
| Line item lifetime frequency | LineItemLifetimeFreq | dim | Line item lifetime frequency. Valid filter values include power-of-two ranges, for example, "1" , "2" , "3 to 4" , "5 to 8" , "9 to 16", and so on | |
| Line item daily frequency | LineItemDailyFreq | dim | Line item daily frequency. Valid filter values include power-of-two ranges, for example, "1", "2" , "3 to 4" , "5 to 8" , "9 to 16" , ... | |
| Line item pacing percentage | LineItemPacingPercentage | dim | The percentage of the assigned line item budget that is expected to be spent | |
| Line item integration code | LineItemIntegrationCode | dim | The external identifier entered in the Basic Details section of a given line item | |
| Ad position | adPosition | dim | Ad position. Valid values include "ABOVE_THE_FOLD" and "BELOW_THE_FOLD" | |
| CAMPAIGN | Campaign | campaign | dim | |
| Campaign ID | campaignID | dim | The campaign ID | |
| Campaign daily frequency | CampaignDailyFrequency | dim | Campaign daily frequency. Valid values include power-of-two ranges such as: "1" , "2" , "3 to 4" , "5 to 8" , "9 to 16", and so on | |
| CREATIVE | Creative | Creative | dim | |
| Creative ID | CreativeID | dim | Companion Creative ID | |
| Creative integration code | CreativeIntegrationCode | dim | An external identifier entered in the Basic Details section of a given creative | |
| Creative type | CreativeType | dim | Creative type. Valid filter values include "IMAGE", "EXPANDABLE", and "VIDEO" | |
| Creative status | CreativeStatus | dim | ||
| Creative size | CreativeSize | dim | Creative dimension. Valid values take the format "WidthxHeight" such as "728x90" | |
| Creative height | CreativeHeight | dim | Creative height | |
| Creative width | CreativeWidth | dim | Creative width | |
| Creative source | CreativeSource | dim | ||
| DEVICE | Device make | DeviceMakeMobile | dim | Device make ID |
| Device model | DeviceModelMobile | dim | Device model ID | |
| Device type | DeviceTypeMobile | dim | Device type ID | |
| Operating system | OS | dim | Operating system ID | |
| Browser | Browser | dim | Browser ID | |
| Carrier | Carrier | dim | Carrier or ISP ID | |
| Carrier name | CarrierName | dim | Name of ISP or Carrier | |
| SITE | Site | Site | dim | |
| Audience list | AudienceList | dim | Audience list ID | |
| Audience list type | AudienceListType | dim | Types of listed audiences | |
| Site ID | SiteID | dim | Site ID | |
| Site language | SiteLanguage | dim | Site language ID | |
| USER LISTS | User list | UserList | dim | User list ID |
| Attributed user list | AttributedUserList | dim | Attributed user list ID | |
| User list (1st party) | UserListFirstParty | dim | First-party user list ID | |
| User list name (1st party) | UserListFirstPartyName | dim | First-party audience list name | |
| User list (3rd party) | UserListThirdParty | dim | Third-party user list ID | |
| User list name (3rd party) | UserListThirdPartyName | dim | Third-party audience list name | |
| ACTIVITY | Floodlight Activity ID | activityID | dim | Floodlight activity ID. Equivalent to the floodlight activity option in the UI, use this when pulling a general report |
| Floodlight Activity | FloodlightActivity | dim | Floodlight activity name | |
| VIDEO | Video player size | VideoPlayerSize | dim | Video player size. Valid filter values include "BANNER", "SMALL", "LARGE", "HD", and "UNKNOWN" |
| Video duration | VideoDuration | dim | Video duration range in seconds. Valid values include "0-5", "6-10", "11-15", "16-30", "31-60", and "60+" | |
| VideoCompanionSize | VideoCompanionSize | dim | Video Companion Size | |
| YouTube Vertical | YouTubeVertical | dim | YouTube Vertical ID | |
| INVENTORY | Inventory source | InventorySource | dim | |
| Inventory source ID | InventorySourceID | dim | Inventory source ID | |
| Inventory format | InventoryFormat | dim | Inventory format. Valid values include "IMAGE" and "EXPAND" | |
| Inventory rate type | InventoryRateType | dim | Inventory rate type | |
| Inventory commitment type | InventoryCommitmentType | dim | Inventory commitment type | |
| Inventory delivery method | InventoryDeliveryMethod | dim | Inventory delivery method | |
| Inventory source group | InventorySourceGroup | dim | Inventory source group | |
| Inventory source group ID | InventorySourceGroupId | dim | Inventory source group ID | |
| Inventory source type | InventorySourceType | dim | Inventory source type | |
| INSERTION | Insertion order | InsertionOrder | dim | Name of the insertion order |
| Insertion order ID | InsertionOrderID | dim | Numeric ID value of the insertion order | |
| Insertion status | InsertionOrderStatus | dim | ||
| TRUEVIEW LOCATION | Region (TrueView) | RegionTrueView | dim | Region ID for TrueView Inventory Availability reports, e.g., 20339 for "England, United Kingdom" |
| DMA code (TrueView) | DMATrueView | dim | DMA ID for TrueView reports, for example, 501 for "New York, NY, United States (DMA Region)" | |
| DMA Name (TrueView) | DMANameTrueView | dim | Name of designated market areas (DMAs) | |
| Zip code (TrueView) | ZipCodeTrueView | dim | ZIP code ID for TrueView Inventory Availability reports, e.g., "9004064" for ZIP code "10011" | |
| City (TrueView) | CityTrueView | dim | City ID for TrueView reports, for example, 1023191 for "New York, NY" | |
| Country (TrueView) | CountryTrueView | dim | Country code for TrueView reports, for example, "US" for "United States" | |
| TRUEVIEW | TrueView Ad ID | AdIdTrueView | dim | TrueView Ad ID |
| TrueView Ad name | AdNameTrueView | dim | TrueView (YouTube) Ad name | |
| TrueView Ad Group ID | AdGroupIdTrueView | dim | TrueView Ad Group ID | |
| TrueView Ad Group name | AdGroupNameTrueView | dim | TrueView (YouTube) Ad Group name | |
| Age (TrueView) | AgeTrueView | dim | Age range for TrueView reports. Valid values: "18-24" "25-34" "35-44" "45-54" "55-64" "65+" "Unknown" | |
| Gender (TrueView) | GenderTrueView | dim | Gender for TrueView reports. Valid values are "M", "F", and "Unknown" | |
| Conversion type (TrueView) | ConversionTypeTrueView | dim | TrueView conversion type | |
| Interest (TrueView) | InterestTrueView | dim | TrueView interest ID | |
| Parental status (TrueView) | ParentalStatusTrueView | dim | Parental status for TrueView reports. Valid values are "Y", "N", and "Unknown" | |
| Remarketing list (TrueView) | RemarketingListTrueView | dim | TrueView user list ID | |
| Remarketing list name (TrueView) | RemarketingListNameTrueView | dim | The name of the remarketing list your audience is a part of | |
| URL (TrueView) | URLTrueView | dim | The URL indicating where your TrueView ads are shown. The value could be a website, a YouTube video, or a YouTube channel | |
| Placement name (managed) | PlacementNameTrueView | dim | The names of placements (website, mobile app, or ad unit) that were created and specifically chosen for targeting | |
| Placement ID (managed) | PlacementIDTrueView | dim | The IDs placements (website, mobile app, or ad unit) that were created and specifically chosen for targeting | |
| Category (TrueView) | CategoryTrueView | dim | The ID of market vertical of the media where an ad is displayed | |
| Custom affinity (TrueView) | CustomAffinityTrueView | dim | The segment you’re targeting with Custom Affinity lists | |
| Detailed demographics name (TrueView) | DetailedDemoNameTrueView | dim | Name of detailed demographics you’re targeting for YouTube ad groups | |
| Detailed demographics ID (TrueView) | DetailedDemoTrueView | dim | ID of detailed demographics you’re targeting for YouTube ad groups | |
| Household income (TrueView) | HouseholdIncomeTrueView | dim | The household income demographic you’re targeting | |
| Keyword (TrueView) | KeywordTrueView | dim | A word or phrase related to a YouTube video, YouTube channel, or type of website that an audience is interested in | |
| Ad type name (TrueView) | AdTypeTrueView | dim | The type of YouTube ad | |
| Placement name (all YouTube channels) | PlacementNameAllYouTubeChannels | dim | The name of a YouTube channel where your ads can appear | |
| Placement ID (all YouTube channels) | PlacementIDAllYouTubeChannels | dim | The ID of a YouTube channel where your ads can appear | |
| UNSORTED DIMENSIONS | Public Inventory | PublicInventory | dim | |
| Page layout | PageLayout | dim | Possible values: "DESKTOP_WEB" "DESKTOP_ON_MOBILE" "MOBILE_OPTIMIZED" "MOBILE_APP" "DESKTOP_WEB_VIDEO" "DESKTOP_WEB_GAME" "MOBILE_APP_INTERSTITIAL" "VIDEO_MOBILE_APP_INTERSTITIAL" | |
| Page category | PageCategory | dim | Page category ID | |
| Order ID | OrderID | dim | Insertion order ID | |
| Keyword | Keyword | dim | ||
| Exchange | Exchange | dim | Keyword for TrueView reports, e.g., "Sports" | |
| Exchange ID | ExchangeID | dim | Exchange ID | |
| DFP order ID | DFPorderID | dim | DFP order ID | |
| Data provider | DataProvider | dim | Data provider ID | |
| Data provider name | DataProviderName | dim | Name of the data provider | |
| Conversion delay (mins) | ConversionDelay | dim | An int32 representing the number of minutes | |
| Channel ID | ChannelID | dim | Channel ID | |
| Ad video name | AdVideoYoutube | dim | The name of a YouTube video you’ve used as an ad in a YouTube and partners line item | |
| Ad video ID | AdVideoIDYoutube | dim | The ID of a YouTube video you’ve used as an ad in a YouTube and partners line item | |
| App/URL | AppURL | dim | An individual website or mobile app | |
| Media type | MediaType | dim | The type of media. For example, display, video, audio, etc | |
| BUDGET | CM placement ID | costAmountPlacementId | dim | The Campaign Manager placement ID associated with this creative |
| Budget segment budget | BudgetSegmentBudget | dim | The budget amount set for the budget segment | |
| Budget segment name | BudgetSegmentDescription | dim | The name given to the budget segment | |
| Budget segment start date | BudgetSegmentStartDate | dim | The day on which the budget segment starts | |
| Budget segment end date | BudgetSegmentEndDate | dim | The day on which the budget segment ends | |
| Budget segment pacing percentage | BudgetSegmentPacingPercentage | dim | The percent of the assigned budget that is expected to be spent in the budget segment | |
| Budget segment type | BudgetSegmentType | dim | The budget type, either impressions or currency, for the current segment | |
| ACCOUNT | Account ID | account_id | dim | |
| Account | account | dim | ||
| ACTIVE VIEW | Expected viewability (ActiveView) | activeViewExpectedViewability | dim | |
| DEPRECATED | User list (targeted) | UserListTargeted | dim | Attributed user list ID. Previously known as targeted user list. Please note that this field will be removed on 2023-02-08 |
| DV360 Activity ID | FloodlightPixelID | dim | DV360 activity ID. Equivalent to the DV360 activity option in the Pixel Load report. This filter will not affect other reports such as the General. Please use `Floodlight activity ID` instead of this field. Please note that this field will be removed on 2019-07-17 | |
| Regular channel ID | RegularChannelID | dim | Regular channel ID. Please note that this field will be removed on 2023-02-08 | |
| Video companion type | VideoCompanionType | dim | Video Companion Type. Please note that this field will be removed on 2023-02-08 | |
| Brandsafe channel ID | BrandsafeChannelID | dim | Brand safe channel ID. Please note that this field will be removed on 2023-02-08 | |
| DV360 Activity | Activity | dim | Please note that this field will be removed on 2019-07-17 | |
| DV360 Activity status | ActivityStatus | dim | Please note that this field will be removed on 2019-07-17 | |
| Age | Age | dim | Please note that this field will be removed on 2019-07-17 | |
| Gender | Gender | dim | Please note that this field will be removed on 2019-07-17 | |
| INTERACTIONS | Impressions | impressions | met | The number of impressions served |
| Clicks | clicks | met | The number of times a user has clicked on an ad | |
| Total conversions | totalConversions | met | The sum of all post-view and post-click conversions | |
| Post-Click Conversions | lastClicks | met | ||
| Post-View Conversions | lastImpressions | met | ||
| Bid requests | bidRequests | met | ||
| Click to post click conversion rate | clickToPostClickConversionRate | met | ||
| Conversions per mile | conversionsPerMile | met | ||
| Floodlight impressions | pixelLoads | met | ||
| Impressions to conversions rate | impressionsToConversionsRate | met | ||
| BUDGET | Revenue | revenue | met | |
| Media cost | mediaCost | met | The raw cost for impressions purchased from an exchange | |
| Total media cost | totalMediaCost | met | The total media cost is the combined price for buying impressions (media cost) and using any third-party audience segment data (data cost) | |
| Billable cost | billableCost | met | The amount of money charged to partners for using Display & Video 360. This is calculated as the sum of media cost and one or more types of partner costs (for example, CPM fee 1, CPM fee 2, Media fee 1, and/or Media fee 2), depending on the partner's configuration | |
| Profit | profit | met | The difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost - Agency markup (if applicable, also known as "Profit margin fees"). This is sometimes also called "net income." | |
| Profit margin | profitMargin | met | Your ratio of profitability, calculated as the product of Profit / Revenue. Higher numbers correspond to higher profitability | |
| CM post click revenue | postClickDFArevenue | met | The cost amount passed by a (CM) Floodlight Sales tag, after a post-click conversion | |
| CM post view revenue | postViewDFArevenue | met | The cost amount passed by a (CM) Floodlight Sales tag, after a post-view conversion | |
| Media eCPA | mediaECPA | met | ||
| Media eCPA (PC) | mediaECPAPC | met | ||
| Media eCPA (PV) | mediaECPAPV | met | ||
| Media eCPC | mediaECPC | met | ||
| Media eCPM | mediaECPM | met | ||
| BUDGET (USD) | Revenue (USD) | revenueUSD | met | Also known as the "top-line cost", this is the sum of Media Costs plus any additional costs factored into the price of running campaigns (such as partner costs, data costs, and agency markups). Revenue is calculated based on the revenue model set for line items |
| Media cost (USD) | mediaCostUSD | met | The raw cost for impressions purchased from an exchange | |
| Total media cost (USD) | totalMediaCostUSD | met | The total media cost is the combined price for buying impressions (media cost) and using any third-party audience segment data (data cost) | |
| Billable cost (USD) | billableCostUSD | met | The amount of money charged to partners for using Display & Video 360. This is calculated as the sum of media cost and one or more types of partner costs (for example, CPM fee 1, CPM fee 2, Media fee 1, and/or Media fee 2), depending on the partner's configuration | |
| Profit (USD) | profitUSD | met | The difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost - Agency markup (if applicable, also known as "Profit margin fees"). This is sometimes also called "net income." | |
| Media eCPA (USD) | mediaECPAUSD | met | ||
| Media eCPA (PC) (USD) | mediaECPAPCUSD | met | ||
| Media eCPA (PV) (USD) | mediaECPAPVUSD | met | ||
| Media eCPC (USD) | mediaECPCUSD | met | ||
| Media eCPM (USD) | mediaECPMUSD | met | ||
| BUDGET (ADVERTISER) | Revenue (Advertiser) | revenueAdvertiser | met | Also known as the "top-line cost", this is the sum of Media Costs plus any additional costs factored into the price of running campaigns (such as partner costs, data costs, and agency markups). Revenue is calculated based on the revenue model set for line items |
| Media cost (Advertiser) | mediaCostAdvertiser | met | ||
| Total media cost (Advertiser) | totalMediaCostAdvertiser | met | ||
| Billable cost (Advertiser) | billableCostAdvertiser | met | The amount of money charged to partners for using Display & Video 360. This is calculated as the sum of media cost and one or more types of partner costs (for example, CPM fee 1, CPM fee 2, Media fee 1, and/or Media fee 2), depending on the partner's configuration | |
| Profit (Advertiser) | profitAdvertiser | met | The difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost - Agency markup (if applicable, also known as "Profit margin fees"). This is sometimes also called "net income." | |
| PERFORMANCE | Billable impressions | billableImpressions | met | The number of impressions that reached the intended or guaranteed audience |
| CTR | CTR_perc | met | The number of clicks on an ad divided by the number of impressions delivered for an ad, expressed as a percentage | |
| Revenue eCPC | revenueECPC | met | ||
| Revenue eCPM | revenueECPM | met | ||
| Profit eCPC | profitECPC | met | ||
| Profit eCPM | profitECPM | met | ||
| Media cost eCPM | TotalMediaCostECPM | met | ||
| Media cost eCPC | TotalMediaCostECPC | met | ||
| PERFORMANCE (USD) | Revenue eCPC (USD) | revenueECPCUSD | met | The average CPC you paid, based on Revenue, calculated as the product of Revenue / Clicks |
| Revenue eCPM (USD) | revenueECPMUSD | met | The average CPM you paid for impressions, based on Revenue, calculated as the product of Revenue / Impressions * 1000 | |
| Media cost eCPC (USD) | mediaCostECPCUSD | met | The average CPC you paid, based on the Media Cost spent, calculated as the product of Media Cost / Clicks | |
| Media cost eCPM (USD) | mediaCostECPMUSD | met | The average CPM you paid for impressions, based on the Media Cost spent, calculated as the product of Media Cost / Impressions * 1000 | |
| Profit eCPC (USD) | profitECPCUSD | met | The average CPC you paid, based on the Profit earned, calculated as the product of Profit / Clicks | |
| Profit eCPM (USD) | profitECPMUSD | met | The average CPM you paid for impressions, based on the Profit earned, calculated as the product of Profit / Impressions * 1000 | |
| PERFORMANCE (ADVERTISER) | Revenue eCPC (Advertiser) | revenueECPCAdvertiser | met | The average CPC you paid, based on Revenue, calculated as the product of Revenue / Clicks |
| Revenue eCPM (Advertiser) | revenueECPMAdvertiser | met | The average CPM you paid for impressions, based on Revenue, calculated as the product of Revenue / Impressions * 1000 | |
| Media cost eCPC (Advertiser) | mediaCostECPCAdvertiser | met | The average CPC you paid, based on the Media Cost spent, calculated as the product of Media Cost / Clicks | |
| Media cost eCPM (Advertiser) | mediaCostECPMAdvertiser | met | The average CPM you paid for impressions, based on the Media Cost spent, calculated as the product of Media Cost / Impressions * 1000 | |
| Profit eCPC (Advertiser) | profitECPCAdvertiser | met | The average CPC you paid, based on the Profit earned, calculated as the product of Profit / Clicks | |
| Profit eCPM (Advertiser) | profitECPMAdvertiser | met | The average CPM you paid for impressions, based on the Profit earned, calculated as the product of Profit / Impressions * 1000 | |
| Media eCPA (Advertiser) | mediaECPAAdvertiser | met | ||
| Media eCPA (PC) (Advertiser) | mediaECPAPCAdvertiser | met | ||
| Media eCPA (PV) (Advertiser) | mediaECPAPVAdvertiser | met | ||
| CONVERSION PERFORMANCE | Revenue eCPA | revenueECPA | met | |
| Revenue eCPA (PC) | revenueECPAPC | met | ||
| Revenue eCPA (PV) | revenueECPAPV | met | ||
| Profit eCPA | profitECPA | met | ||
| Profit eCPA (PC) | profitECPAPC | met | ||
| Profit eCPA (PV) | profitECPAPV | met | ||
| CONVERSION PERFORMANCE (USD) | Revenue eCPA (USD) | revenueECPAUSD | met | The average CPA you paid, based on Revenue, calculated as the product of Revenue / Conversions |
| Revenue eCPA (PC) (USD) | revenueECPAPCUSD | met | The average CPA you paid for post-click conversions only, based on Revenue, calculated as the product of Revenue / Conversions | |
| Revenue eCPA (PV) (USD) | revenueECPAPVUSD | met | The average CPA you paid for post-click conversions only, based on Revenue, calculated as the product of Revenue / Conversions | |
| Media cost eCPA (USD) | mediaCostECPAUSD | met | The average CPA you paid, based on the Media Cost spent, calculated as the product of Media Cost / Conversions | |
| Media cost eCPA (PC) (USD) | mediaCostECPAPCUSD | met | The average CPA you paid for post-click conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions | |
| Media cost eCPA (PV) (USD) | mediaCostECPCPVUSD | met | The average CPA you paid for post-click conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions | |
| Profit eCPA (USD) | profitECPAUSD | met | The average CPA you paid, based on the Profit earned, calculated as the product of Profit / Conversions | |
| Profit eCPA (PC) (USD) | profitECPAPCUSD | met | The average CPA you paid for post-view conversions only, based on the Profit earned, calculated as the product of Profit / Conversions | |
| Profit eCPA (PV) (USD) | profitECPAPVUSD | met | The average CPA you paid for post-view conversions only, based on the Profit earned, calculated as the product of Profit / Conversions | |
| CONVERSION PERFORMANCE (ADVERTISER) | Revenue eCPA (Advertiser) | revenueECPAAdvertiser | met | The average CPA you paid, based on Revenue, calculated as the product of Revenue / Conversions |
| Revenue eCPA (PC) (Advertiser) | revenueECPAPCAdvertiser | met | The average CPA you paid for post-click conversions only, based on Revenue, calculated as the product of Revenue / Conversions | |
| Revenue eCPA (PV) (Advertiser) | revenueECPAPVAdvertiser | met | The average CPA you paid for post-click conversions only, based on Revenue, calculated as the product of Revenue / Conversions | |
| Media cost eCPA (Advertiser) | mediaCostECPAAdvertiser | met | The average CPA you paid, based on the Media Cost spent, calculated as the product of Media Cost / Conversions | |
| Media cost eCPA (PC) (Advertiser) | mediaCostECPAPCAdvertiser | met | The average CPA you paid for post-click conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions | |
| Media cost eCPA (PV) (Advertiser) | mediaCostECPCPVAdvertiser | met | The average CPA you paid for post-click conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions | |
| Profit eCPA (Advertiser) | profitECPAAdvertiser | met | The average CPA you paid, based on the Profit earned, calculated as the product of Profit / Conversions | |
| Profit eCPA (PC) (Advertiser) | profitECPAPCAdvertiser | met | The average CPA you paid for post-view conversions only, based on the Profit earned, calculated as the product of Profit / Conversions | |
| Profit eCPA (PV) (Advertiser) | profitECPAPVAdvertiser | met | The average CPA you paid for post-view conversions only, based on the Profit earned, calculated as the product of Profit / Conversions | |
| FEES | Data fees | dataCost | met | The costs for using third-party audience segment data, based on the third-party audience lists targeted by your line items |
| CPM fee (1) | CPMfee1 | met | CPM fee 1 | |
| CPM fee (2) | CPMfee2 | met | CPM fee 2 | |
| CPM fee (3) | CPMfee3 | met | CPM fee 3 | |
| CPM fee (4) | CPMfee4 | met | CPM fee 4 | |
| CPM fee (5) | CPMfee5 | met | CPM fee 5 | |
| Media fee (1) | mediaFee1 | met | Media fee 1 | |
| Media fee (2) | mediaFee2 | met | Media fee 2 | |
| Media fee (3) | mediaFee3 | met | Media fee 3 | |
| Media fee (4) | mediaFee4 | met | Media fee 4 | |
| Media fee (5) | mediaFee5 | met | Media fee 5 | |
| Platform fee | platformFee | met | ||
| Platform fee rate | platformFeeRate | met | Platform fee rate | |
| ADDITIONAL FEES | Third-party Ad Server fee | fee2 | met | Third-party Ad Server fee |
| DoubleVerify fee | fee3 | met | DoubleVerify fee | |
| Adsafe fee | fee4 | met | Adsafe fee | |
| AdXpose fee | fee5 | met | AdXpose fee | |
| Vizu fee | fee6 | met | Vizu fee | |
| Aggregate knowledge fee | fee7 | met | Aggregate knowledge fee | |
| Teracent fee | fee8 | met | Teracent fee | |
| Evidon fee | fee9 | met | Evidon fee | |
| Agency trading desk fee | fee10 | met | Agency trading desk fee | |
| Data management platform fee | fee11 | met | Data management platform fee | |
| Integral Ad science pre-bid fee | fee12 | met | Integral Ad science pre-bid fee | |
| DoubleVerify pre-bid fee | fee13 | met | DoubleVerify pre-bid fee | |
| ShopLocal fee | fee14 | met | ShopLocal fee | |
| TrustMetrics fee | fee15 | met | TrustMetrics fee | |
| MediaCost data fee | fee16 | met | MediaCost data fee | |
| Integral Ad science video fee | fee17 | met | Integral Ad science video fee | |
| MOAT video fee | fee18 | met | MOAT video fee | |
| Nielsen digital Ad ratings fee | fee19 | met | Nielsen digital Ad ratings fee | |
| comScore vCE in DoubleClick fee | fee20 | met | comScore vCE in DoubleClick fee | |
| Adloox fee | fee21 | met | Adloox fee | |
| Adloox pre-bid fee | fee22 | met | Adloox pre-bid fee | |
| FEES (USD) | Data fees (USD) | dataCostUSD | met | The costs for using third-party audience segment data, based on the third-party audience lists targeted by your line items |
| CPM fee (1) (USD) | CPMfee1USD | met | CPM fee 1 | |
| CPM fee (2) (USD) | CPMfee2USD | met | CPM fee 2 | |
| CPM fee (3) (USD) | CPMfee3USD | met | CPM fee 3 | |
| CPM fee (4) (USD) | CPMfee4USD | met | CPM fee 4 | |
| CPM fee (5) (USD) | CPMfee5USD | met | CPM fee 5 | |
| Media fee (1) (USD) | mediaFee1USD | met | Media fee 1 (USD) | |
| Media fee (2) (USD) | mediaFee2USD | met | Media fee 2 (USD) | |
| Media fee (3) (USD) | mediaFee3USD | met | Media fee 3 (USD) | |
| Media fee (4) (USD) | mediaFee4USD | met | Media fee 4 (USD) | |
| Media fee (5) (USD) | mediaFee5USD | met | Media fee 5 (USD) | |
| Platform fee (USD) | platformFeeUSD | met | ||
| ADDITIONAL FEES (USD) | Third-party Ad Server fee (USD) | fee2USD | met | Third-party Ad Server fee |
| DoubleVerify fee (USD) | fee3USD | met | DoubleVerify fee | |
| Adsafe fee (USD) | fee4USD | met | Adsafe fee | |
| AdXpose fee (USD) | fee5USD | met | AdXpose fee | |
| Vizu fee (USD) | fee6USD | met | Vizu fee | |
| Aggregate knowledge fee (USD) | fee7USD | met | Aggregate knowledge fee | |
| Teracent fee (USD) | fee8USD | met | Teracent fee | |
| Evidon fee (USD) | fee9USD | met | Evidon fee | |
| Agency trading desk fee (USD) | fee10USD | met | Agency trading desk fee | |
| Data management platform fee (USD) | fee11USD | met | Data management platform fee | |
| Integral Ad science pre-bid fee (USD) | fee12USD | met | Integral Ad science pre-bid fee | |
| DoubleVerify pre-bid fee (USD) | fee13USD | met | DoubleVerify pre-bid fee | |
| ShopLocal fee (USD) | fee14USD | met | ShopLocal fee | |
| TrustMetrics fee (USD) | fee15USD | met | TrustMetrics fee | |
| MediaCost data fee (USD) | fee16USD | met | MediaCost data fee | |
| Integral Ad science video fee (USD) | fee17USD | met | Integral Ad science video fee | |
| MOAT video fee (USD) | fee18USD | met | MOAT video fee | |
| Nielsen digital Ad ratings fee (USD) | fee19USD | met | Nielsen digital Ad ratings fee | |
| comScore vCE in DoubleClick fee (USD) | fee20USD | met | comScore vCE in DoubleClick fee | |
| Adloox fee (USD) | fee21USD | met | Adloox fee | |
| Adloox pre-bid fee (USD) | fee22USD | met | Adloox pre-bid fee | |
| FEES (ADVERTISER) | Data fees (Advertiser) | dataCostAdvertiser | met | The costs for using third-party audience segment data, based on the third-party audience lists targeted by your line items |
| CPM fee (1) (Advertiser) | CPMfee1Advertiser | met | CPM fee 1 | |
| CPM fee (2) (Advertiser) | CPMfee2Advertiser | met | CPM fee 2 | |
| CPM fee (3) (Advertiser) | CPMfee3Advertiser | met | CPM fee 3 | |
| CPM fee (4) (Advertiser) | CPMfee4Advertiser | met | CPM fee 4 | |
| CPM fee (5) (Advertiser) | CPMfee5Advertiser | met | CPM fee 5 | |
| Media fee (1) (Advertiser) | mediaFee1Advertiser | met | Media fee 1 (Advertiser) | |
| Media fee (2) (Advertiser) | mediaFee2Advertiser | met | Media fee 2 (Advertiser) | |
| Media fee (3) (Advertiser) | mediaFee3Advertiser | met | Media fee 3 (Advertiser) | |
| Media fee (4) (Advertiser) | mediaFee4Advertiser | met | Media fee 4 (Advertiser) | |
| Media fee (5) (Advertiser) | mediaFee5Advertiser | met | Media fee 5 (Advertiser) | |
| Platform fee (Advertiser) | platformFeeAdvertiser | met | ||
| Custom Fee 1 (Advertiser) | customFee1Advertiser | met | First custom fee in the advertiser's currency | |
| Custom Fee 2 (Advertiser) | customFee2Advertiser | met | Second custom fee in the advertiser's currency | |
| Custom Fee 3 (Advertiser) | customFee3Advertiser | met | Third custom fee in the advertiser's currency | |
| Custom Fee 4 (Advertiser) | customFee4Advertiser | met | Fourth custom fee in the advertiser's currency | |
| Custom Fee 5 (Advertiser) | customFee5Advertiser | met | Fifth custom fee in the advertiser's currency | |
| ADDITIONAL FEES (ADVERTISER) | Third-party Ad Server fee (Advertiser) | fee2Advertiser | met | Third-party Ad Server fee |
| DoubleVerify fee (Advertiser) | fee3Advertiser | met | DoubleVerify fee | |
| Adsafe fee (Advertiser) | fee4Advertiser | met | Adsafe fee | |
| AdXpose fee (Advertiser) | fee5Advertiser | met | AdXpose fee | |
| Vizu fee (Advertiser) | fee6Advertiser | met | Vizu fee | |
| Aggregate knowledge fee (Advertiser) | fee7Advertiser | met | Aggregate knowledge fee | |
| Teracent fee (Advertiser) | fee8Advertiser | met | Teracent fee | |
| Evidon fee (Advertiser) | fee9Advertiser | met | Evidon fee | |
| Agency trading desk fee (Advertiser) | fee10Advertiser | met | Agency trading desk fee | |
| Data management platform fee (Advertiser) | fee11Advertiser | met | Data management platform fee | |
| Integral Ad science pre-bid fee (Advertiser) | fee12Advertiser | met | Integral Ad science pre-bid fee | |
| DoubleVerify pre-bid fee (Advertiser) | fee13Advertiser | met | DoubleVerify pre-bid fee | |
| ShopLocal fee (Advertiser) | fee14Advertiser | met | ShopLocal fee | |
| TrustMetrics fee (Advertiser) | fee15Advertiser | met | TrustMetrics fee | |
| MediaCost data fee (Advertiser) | fee16Advertiser | met | MediaCost data fee | |
| Integral Ad science video fee (Advertiser) | fee17Advertiser | met | Integral Ad science video fee | |
| MOAT video fee (Advertiser) | fee18Advertiser | met | MOAT video fee | |
| Nielsen digital Ad ratings fee (Advertiser) | fee19Advertiser | met | Nielsen digital Ad ratings fee | |
| comScore vCE in DoubleClick fee (Advertiser) | fee20Advertiser | met | comScore vCE in DoubleClick fee | |
| Adloox fee (Advertiser) | fee21Advertiser | met | Adloox fee | |
| Adloox pre-bid fee (Advertiser) | fee22Advertiser | met | Adloox pre-bid fee | |
| REGULATORY FEES | Regulatory operating costs (Advertiser) | fee32Advertiser | met | The regulatory operating costs or DST fees in the advertiser currency for serving ads in specific countries |
| Regulatory operating costs (Partner) | fee32Partner | met | The regulatory operating costs or DST fees in the partner currency for serving ads in specific countries | |
| Regulatory operating costs (USD) | fee32Usd | met | The regulatory operating costs or DST fees in USD for serving ads in specific countries | |
| VIDEO | Video completions | videoCompletions | met | The number of times a video has been played to its end |
| Video 1st quartile completes | videoFirstQuartileCompletes | met | The number of times a video has been played to 25% of its entire length | |
| Video full screens | videoFullScreens | met | The number of times a video has been viewed in full screen mode | |
| Video mid points | videoMidPoints | met | The number of times a video has been played to 50% of its entire length | |
| Video mutes | videoMutes | met | The number of times a video has been muted. This is logged once per view, such that if a person mutes and un-mutes a video multiple times, the sesequent mutes aren't counted | |
| Video pauses | videoPauses | met | The number of times a video has been paused. This is logged once per view, such that if a person pauses a video multiple times, the subsequent pauses aren't counted | |
| Video plays | videoPlays | met | The number of times a video has been played. This is logged once per view, such that if a person stops play and then restarts it, the restart isn't counted | |
| Video 3rd quartile completes | videoThirdQuartileCompletes | met | The number of times a video has been played to 75% of its entire length | |
| Video completion rate | VideoCompletionRate | met | ||
| ACTIVE VIEW | Viewable impressions (ActiveView) | activeViewViewableImpressions | met | |
| Measurable impressions (ActiveView) | activeViewMeasurableImpressions | met | ||
| Distribution viewable % (ActiveView) | activeViewDistributionViewable_perc | met | ||
| Eligible impressions (ActiveView) | activeViewEligibleImpressions | met | ||
| Measurable impressions % (ActiveView) | activeViewPCTMeasurableImpressions_perc | met | ||
| Viewable impressions % (ActiveView) | activeViewPCTViewableImpressions_perc | met | ||
| Unviewable impressions (ActiveView) | activeViewUnviewableImpressions | met | ||
| Unmeasurable impressions (ActiveView) | activeViewUnmeasurableImpressions | met | ||
| % of completed impressions visible (ActiveView) | activeViewPercCompletedImpressionsVisible | met | The percentage of impressions that were played to, and visible at, the completion of the video out of all impressions that completed the video. This is calculated as (Impressions Visible at Completion) / (Completions). Visible means at least 50% of the ad's pixels were on screen | |
| % of first quartile impressions visible (ActiveView) | activeViewPercFirstQuartileImpressionsVisible | met | The percentage of impressions that were played to, and visible at, the completion of the video out of all impressions that completed the video. This is calculated as (Impressions Visible at Completion) / (Completions). Visible means at least 50% of the ad's pixels were on screen | |
| % of midpoint impressions visible (ActiveView) | activeViewPercMidpointImpressionsVisible | met | The percentage of impressions that were played to, and visible at, the midpoint of the video out of all impressions that reached the midpoint. This is calculated as (Impressions Visible at Midpoint) / (Midpoint Completions). Visible means at least 50% of the ad's pixels were on screen | |
| % of third quartile impressions visible (ActiveView) | activeViewPercThirdQuartileImpressionsVisible | met | The percentage of impressions that were played to, and visible at, the third quartile of the video out of all impressions that reached the third quartile. This is calculated as (Impressions Visible at Third Quartile) / (Third Quartile Completions). Visible means at least 50% of the ad's pixels were on screen | |
| Distribution unviewable % (ActiveView) | activeViewDistributionUnviewable_perc | met | ||
| Distribution Unmeasurable % (ActiveView) | activeViewDistributionUnmeasurable_perc | met | ||
| Average viewable time (ActiveView) | activeViewAverageViewableTime | met | The average time, in seconds, the ad appeared on screen. Only viewable impressions are counted toward this metric | |
| Distribution viewable (ActiveView) | METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE | met | ||
| TRUEVIEW | Earned likes | trueViewEarnedLikes | met | The number of users who have liked the video in your TrueView ad |
| Earned views | trueViewEarnedViews | met | The number of times a YouTube viewer watches subsequent videos on your YouTube channel or Watch pages after seeing your ads | |
| View rate | trueViewViewRate | met | The percentage of time your ad is viewed, relative to the total number of times your ad is shown | |
| View through conversions | trueViewViewThroughConversion | met | The number of conversions that occur before a TrueView View is counted | |
| Views | trueViewViews | met | The number of times your ad has been viewed. For TrueView in-stream, this is the number of times a viewer watches for 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages with your video (in-stream), whichever comes first | |
| YouTube: Revenue eCPE (Advertiser) | TrueViewECPEAdvertiser | met | For YouTube ads, the average cost you paid for engagements in advertiser currency, calculated as Revenue / Engagements | |
| YouTube: Revenue eCPE (Partner) | TrueViewECPEPartner | met | For YouTube ads, the average cost you paid for engagements in partner currency, calculated as Revenue / Engagements | |
| YouTube: Revenue eCPE (USD) | TrueViewECPEUSD | met | For YouTube ads, the average cost you paid for engagements in USD, calculated as Revenue / Engagements | |
| YouTube: Cost per conversion (Advertiser) | TrueViewCostPerConversionAdvertiser | met | The average cost of each conversion in advertiser currency | |
| YouTube: Cost per conversion (Partner) | TrueViewCostPerConversionPartner | met | The average cost of each conversion in partner currency | |
| YouTube: Cost per conversion (USD) | TrueViewCostPerConversionUSD | met | The average cost of each conversion in USD | |
| Conversions (TrueView) | trueViewConversionManyPerView | met | The number of times users converted based on a 30-day lookback window. View-through conversions are not included in this metric | |
| View conversion rate (TrueView) (%) | trueViewConversionRateOnePerView_perc | met | How often, on average, a YouTube view leads to a conversion. It's Conversions \/ YouTube: Views | |
| YouTube: Revenue eCPV (Advertiser) | TrueViewECPVAdvertiser | met | For YouTube ads, the average cost you paid for views in advertiser currency, calculated as Revenue / Views | |
| YouTube: Revenue eCPV (Partner) | TrueViewECPVPartner | met | For YouTube ads, the average cost you paid for views in partner currency, calculated as Revenue / Views | |
| YouTube: Revenue eCPV (USD) | TrueViewECPVUSD | met | For YouTube ads, the average cost you paid for views in USD, calculated as Revenue / Views | |
| Earned playlist additions | trueViewEarnedPlaylistAdditions | met | The number of times users add the video in your YouTube ad to a playlist | |
| Earned shares | trueViewEarnedShares | met | The number of times users have shared the video in your YouTube ad | |
| Earned subscribers | TrueViewEarnedSubscribers | met | The number of users that have subscribed to your channel after seeing an ad | |
| Engagements | TrueViewEngagements | met | The number of clicks on the ad or 10 seconds of viewing time. If both happen, only the click is counted | |
| Engagement rate | TrueViewEngagementRate | met | The number of engagements that your ad receives (for example, clicks on card teasers and icons) divided by the number of times your ad is shown, calculated as Engagements / Impressions | |
| Impression share (%) | trueViewImpressionShare_perc | met | The impressions you’ve received divided by the estimated number of impressions you were eligible to receive. This is also known as your "win rate" | |
| Lost impression share (budget) | trueViewLostIsBudget | met | The percentage of time your ads weren't shown due to insufficient budget | |
| Lost impression share (rank) | trueViewLostIsRank | met | The percentage of time your ads weren't shown due to poor Ad Rank in the auction | |
| Total conversion value (Advertiser) | TrueViewTotalConversionValueAdvertiser | met | The value of all conversions that have occurred, based on the default of 1 advertiser currency unit per conversion | |
| Total conversion value (Partner) | TrueViewTotalConversionValuePartner | met | The value of all conversions that have occurred, based on the default of 1 partner currency unit per conversion | |
| Total conversion value (USD) | TrueViewTotalConversionValueUSD | met | The value of all conversions that have occurred, based on the default of 1 USD per conversion | |
| Unique viewers | trueViewUniqueViewers | met | The number of unique viewers | |
| OTHER METRICS | Unique visitor cookies | UniqueVisitorsCookies | met | |
| Average number of impressions per cookie | ReachAverageImpressionFrequency | met | ||
| Number of user cookies reached | ReachImpressionsReach | met | ||
| Unique reach: average impression frequency | UniqueReachAverageImpressionFrequency | met | The average frequency at which an ad is seen by unique users (across devices) during the reporting period, based on unique cookies, mobile device IDs, and aggregated sign-in data | |
| Unique reach total reach | UniqueReachTotalReach | met | The estimated number of unique users (across devices) who saw or clicked an ad during the reporting period | |
| Unique reach impression reach | UniqueReachImpressionReach | met | The estimated number of unique users (across devices) who saw an ad during the reporting period | |
| AUDIO | Audio 1st quartile | firstQuartileAudio | met | The number of impressions for which an ad clip played to the end of the first quarter of the audio content’s total length |
| Audio midpoint | midpointAudio | met | The number of impressions for which an ad clip played to the midpoint of the audio content’s total length | |
| Audio 3rd quartile | thirdQuartileAudio | met | The number of impressions for which an ad clip played to the end of the third quarter of the audio content’s total length | |
| Audio pauses | pausesAudio | met | The number of times a audio has been paused. This is logged once per view, such that if a person pauses a audio multiple times, the subsequent pauses aren't counted | |
| Audio starts | startsAudio | met | The number of served audio impressions, counted when the audio clip was played or started by the user | |
| Audio stops | stopsAudio | met | The number of times the audio clip has been stopped | |
| Audio complete listens | completeListensAudio | met | The number of impressions for which an audio clip played to completion. An event is logged once, and if the user restarts the clip, it's not counted again |