Supermetrics brings all your marketing data into Google Sheets, Google Data Studio, Excel, BigQuery, Snowflake, Redshift, Azure
| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| Time | Year | summary_total_year | dim | |
| Year of week (Sun-Sat) | summary_total_year_of_week | dim | ||
| Year of week (Mon-Sun) | summary_total_year_of_week_iso | dim | ||
| Year & month | summary_total_year_month | dim | ||
| Month | summary_total_month | dim | ||
| Year & week (Sun-Sat) | summary_total_year_week | dim | ||
| Year & week (Mon-Sun) | summary_total_year_week_iso | dim | ||
| Week (Sun-Sat) | summary_total_week | dim | ||
| Week (Mon-Sun) | summary_total_week_iso | dim | ||
| Day of month | summary_total_day_of_month | dim | ||
| Day of week (Sun-Sat) | summary_total_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | summary_total_day_of_week_name_iso | dim | ||
| Date | summary_total_date | dim | ||
| Datetime | summary_total_atom | dim | ||
| App | App name | summary_total_app_name | dim | |
| Advertiser | Agency name | summary_total_agency_name | dim | Name of the agency. |
| Agency ID | summary_total_agency_id | dim | ID of the agency. | |
| Ad partner name | summary_total_ad_partner_name | dim | Ad partner of last touch – this is set automatically to be the name of the ad partner. | |
| Ad partner ID | summary_total_ad_partner_id | dim | Ad partner ID of last touch – this is set automatically to be the name of the ad partner. | |
| Campaign | Campaign name | summary_total_campaign_name | dim | Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook. |
| Campaign ID | summary_total_campaign_id | dim | Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook. | |
| Ad name | summary_total_ad_name | dim | Ad name of last touch – this is set automatically by ad networks like Facebook. | |
| Ad ID | summary_total_ad_id | dim | Ad ID of last touch – this is set automatically by ad networks like Facebook. | |
| Creative name | summary_total_creative_name | dim | Creative name of last touch – this is set automatically by ad networks like Facebook. | |
| Creative ID | summary_total_creative_id | dim | Creative ID of last touch – this is set automatically by ad networks like Facebook. | |
| Placement | summary_total_placement | dim | Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns. | |
| Channel | summary_total_channel | dim | Channel of last touch – this can be set as a custom analytics tag. | |
| Feature | summary_total_feature | dim | Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys. | |
| Tags | summary_total_tags | dim | Tags of last touch – this can be set as a custom analytics tag. | |
| User | App store | summary_total_user_data_app_store | dim | App store on event. |
| OS | summary_total_user_data_os | dim | Operating system. | |
| Language | summary_total_user_data_language | dim | User's Language. | |
| Platform | summary_total_user_data_platform | dim | Platform (web vs app, desktop vs mobile) on which the event took place. | |
| Environment | summary_total_user_data_environment | dim | Environment where the event occurred, which can distinguish between e.g. full app vs instant app. | |
| Geo DMA code | summary_total_user_data_geo_dma_code | dim | User's GEO Designated Market Area Code, derived from IP address. | |
| Country code | summary_total_user_data_geo_country_code | dim | User's Country Code. | |
| Country | summary_total_user_data_country | dim | Country, derived from IP address. | |
| Region | summary_total_user_data_geo_region_en | dim | User's region. | |
| Opted in | summary_total_user_data_opted_in | dim | Is User Opted In? | |
| Opted in status | summary_total_user_data_opted_in_status | dim | User Opted In Status. | |
| Custom | Custom event name | summary_total_custom_event_name | dim | Name of the custom event. |
| Custom parameter 1 | summary_total_event_data_custom_param_1 | dim | Custom parameter 1. Available dimension for custom event data | |
| Custom parameter 2 | summary_total_event_data_custom_param_2 | dim | Custom parameter 2. Available dimension for custom event data. | |
| Custom parameter 3 | summary_total_event_data_custom_param_3 | dim | Custom parameter 3. Available dimension for custom event data. | |
| Data | Origin | summary_total_origin | dim | Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle. |
| Is attributed | summary_total_attributed | dim | Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data. | |
| Is deep linked | summary_total_deep_linked | dim | Is the data deep linked? True/False. | |
| Is from desktop | summary_total_from_desktop | dim | Is data from Desktop? True/False. | |
| Impressions | summary_total_eo_impression | met | The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source. | |
| Clicks | summary_total_eo_click | met | Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket. | |
| Views | summary_total_eo_branch_cta_view | met | The number of Branch CTA views. A banner or Deepview that renders in a user's browser. | |
| SMS sent | summary_total_eo_sms_sent | met | Number of times users texted themselves an app download link from desktop web. | |
| Opens | summary_total_eo_open | met | App opens attributed to your selected filters. | |
| Installs | summary_total_eo_install | met | Installs attributed to this feature – installs are the first app open after downloading the app. | |
| Reinstalls | summary_total_eo_reinstall | met | Reinstalls attributed to your selected filters. | |
| Web session starts | summary_total_eo_web_session_start | met | Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website. | |
| Web to app redirects | summary_total_eo_web_to_app_auto_redirect | met | Number of times users were auto-redirected to the app without clicking, upon landing on a web page. | |
| Page views | summary_total_eo_pageview | met | The number of attributed pageviews. | |
| Journey dismissals | summary_total_eo_dismissal | met | The number of journey dismissal. | |
| Click to open rate | summary_total_click_to_open_rate | met | The percentage of attributed opens divided by clicks. | |
| Click to install rate | summary_total_click_to_install_rate | met | The percentage of attributed installs divided by clicks. | |
| Click to reinstall rate | summary_total_click_to_reinstall_rate | met | The percentage of attributed reinstalls divided by clicks. | |
| Click to web session start rate | summary_total_click_to_web_session_start_rate | met | The percentage of wes session starts divided by clicks. | |
| Cost | summary_total_cost | met | Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model. | |
| Cost (local currency) | summary_total_cost_in_local_currency | met | Total cost in local currency (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model. | |
| Revenue | summary_total_revenue | met | Revenue attributed to your selected filters. | |
| Revenue (local currency) | summary_total_revenue_in_local_currency | met | Revenue in local currency attributed to your selected filters. | |
| Add to cart | summary_total_add_to_cart | met | Add to cart events attributed to your selected filters. | |
| Add to wishlist | summary_total_add_to_wishlist | met | Add to wishlist events attributed to your selected filters. | |
| View cart | summary_total_view_cart | met | View cart events attributed to your selected filters. | |
| Initiate purchase | summary_total_initiate_purchase | met | Initiate purchase events attributed to your selected filters. | |
| Add payment info | summary_total_add_payment_info | met | Add payment info events attributed to your selected filters. | |
| Click ad | summary_total_click_ad | met | Click ad events attributed to your selected filters. | |
| Purchase | summary_total_purchase | met | Purchases attributed to your selected filters. | |
| Reserve | summary_total_reserve | met | Reserve events attributed to your selected filters. | |
| Spend credits | summary_total_spend_credits | met | Spend credits events attributed to your selected filters. | |
| View ad | summary_total_view_ad | met | View ad events attributed to your selected filters. | |
| Search | summary_total_search | met | Search events attributed to your selected filters. | |
| View item | summary_total_view_item | met | View item events attributed to your selected filters. | |
| View items | summary_total_view_items | met | View items events attributed to your selected filters. | |
| Rate | summary_total_rate | met | Rate events attributed to your selected filters. | |
| Share | summary_total_share | met | Share events attributed to your selected filters. | |
| Initiate stream | summary_total_initiate_stream | met | Initiate stream events attributed to your selected filters. | |
| Complete stream | summary_total_complete_stream | met | Complete stream events attributed to your selected filters. | |
| Complete registration | summary_total_complete_registration | met | Complete registration events attributed to your selected filters. | |
| Complete tutorial | summary_total_complete_tutorial | met | Complete tutorial events attributed to your selected filters. | |
| Achieve level | summary_total_achieve_level | met | Achieve level events attributed to your selected filters. | |
| Unlock achievement | summary_total_unlock_achievement | met | Unlock achievement events attributed to your selected filters. | |
| Invite | summary_total_invite | met | Invite events attributed to your selected filters. | |
| Login | summary_total_login | met | Login events attributed to your selected filters. | |
| Subscribe | summary_total_subscribe | met | Subscribe events attributed to your selected filters. | |
| Start trial | summary_total_start_trial | met | Start trial events attributed to your selected filters. | |
| Opt in | summary_total_opt_in | met | Event is triggered when the user opts in to tracking via ATT. | |
| Opt out | summary_total_opt_out | met | Event is triggered when the user opts out of tracking via ATT. | |
| Custom events | summary_total_custom_event | met | The number of custom events. | |
| Time | Year | summary_unique_year | dim | |
| Year of week (Sun-Sat) | summary_unique_year_of_week | dim | ||
| Year of week (Mon-Sun) | summary_unique_year_of_week_iso | dim | ||
| Year & month | summary_unique_year_month | dim | ||
| Month | summary_unique_month | dim | ||
| Year & week (Sun-Sat) | summary_unique_year_week | dim | ||
| Year & week (Mon-Sun) | summary_unique_year_week_iso | dim | ||
| Week (Sun-Sat) | summary_unique_week | dim | ||
| Week (Mon-Sun) | summary_unique_week_iso | dim | ||
| Day of month | summary_unique_day_of_month | dim | ||
| Day of week (Sun-Sat) | summary_unique_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | summary_unique_day_of_week_name_iso | dim | ||
| Date | summary_unique_date | dim | ||
| Datetime | summary_unique_atom | dim | ||
| App | App name | summary_unique_app_name | dim | |
| Advertiser | Agency name | summary_unique_agency_name | dim | Name of the agency. |
| Agency ID | summary_unique_agency_id | dim | ID of the agency. | |
| Ad partner name | summary_unique_ad_partner_name | dim | Ad partner of last touch – this is set automatically to be the name of the ad partner. | |
| Ad partner ID | summary_unique_ad_partner_id | dim | Ad partner ID of last touch – this is set automatically to be the name of the ad partner. | |
| Campaign | Campaign name | summary_unique_campaign_name | dim | Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook. |
| Campaign ID | summary_unique_campaign_id | dim | Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook. | |
| Ad name | summary_unique_ad_name | dim | Ad name of last touch – this is set automatically by ad networks like Facebook. | |
| Ad ID | summary_unique_ad_id | dim | Ad ID of last touch – this is set automatically by ad networks like Facebook. | |
| Creative name | summary_unique_creative_name | dim | Creative name of last touch – this is set automatically by ad networks like Facebook. | |
| Creative ID | summary_unique_creative_id | dim | Creative ID of last touch – this is set automatically by ad networks like Facebook. | |
| Placement | summary_unique_placement | dim | Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns. | |
| Channel | summary_unique_channel | dim | Channel of last touch – this can be set as a custom analytics tag. | |
| Feature | summary_unique_feature | dim | Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys. | |
| Tags | summary_unique_tags | dim | Tags of last touch – this can be set as a custom analytics tag. | |
| User | App store | summary_unique_user_data_app_store | dim | App store on event. |
| OS | summary_unique_user_data_os | dim | Operating system. | |
| Language | summary_unique_user_data_language | dim | User's Language. | |
| Platform | summary_unique_user_data_platform | dim | Platform (web vs app, desktop vs mobile) on which the event took place. | |
| Environment | summary_unique_user_data_environment | dim | Environment where the event occurred, which can distinguish between e.g. full app vs instant app. | |
| Geo DMA code | summary_unique_user_data_geo_dma_code | dim | User's GEO Designated Market Area Code, derived from IP address. | |
| Country code | summary_unique_user_data_geo_country_code | dim | User's Country Code. | |
| Country | summary_unique_user_data_country | dim | Country, derived from IP address. | |
| Region | summary_unique_user_data_geo_region_en | dim | User's region. | |
| Opted in | summary_unique_user_data_opted_in | dim | Is User Opted In? | |
| Opted in status | summary_unique_user_data_opted_in_status | dim | User Opted In Status. | |
| Custom | Custom event name | summary_unique_custom_event_name | dim | Name of the custom event. |
| Custom parameter 1 | summary_unique_event_data_custom_param_1 | dim | Custom parameter 1. Available dimension for custom event data | |
| Custom parameter 2 | summary_unique_event_data_custom_param_2 | dim | Custom parameter 2. Available dimension for custom event data. | |
| Custom parameter 3 | summary_unique_event_data_custom_param_3 | dim | Custom parameter 3. Available dimension for custom event data. | |
| Data | Origin | summary_unique_origin | dim | Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle. |
| Is attributed | summary_unique_attributed | dim | Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data. | |
| Is deep linked | summary_unique_deep_linked | dim | Is the data deep linked? True/False. | |
| Is from desktop | summary_unique_from_desktop | dim | Is data from Desktop? True/False. | |
| Impressions | summary_unique_eo_impression | met | The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source. | |
| Clicks | summary_unique_eo_click | met | Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket. | |
| Views | summary_unique_eo_branch_cta_view | met | The number of Branch CTA views. A banner or Deepview that renders in a user's browser. | |
| SMS sent | summary_unique_eo_sms_sent | met | Number of times users texted themselves an app download link from desktop web. | |
| Opens | summary_unique_eo_open | met | App opens attributed to your selected filters. | |
| Installs | summary_unique_eo_install | met | Installs attributed to this feature – installs are the first app open after downloading the app. | |
| Reinstalls | summary_unique_eo_reinstall | met | Reinstalls attributed to your selected filters. | |
| Web session starts | summary_unique_eo_web_session_start | met | Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website. | |
| Web to app redirects | summary_unique_eo_web_to_app_auto_redirect | met | Number of times users were auto-redirected to the app without clicking, upon landing on a web page. | |
| Page views | summary_unique_eo_pageview | met | The number of attributed pageviews. | |
| Journey dismissals | summary_unique_eo_dismissal | met | The number of journey dismissal. | |
| Click to open rate | summary_unique_click_to_open_rate | met | The percentage of attributed opens divided by clicks. | |
| Click to install rate | summary_unique_click_to_install_rate | met | The percentage of attributed installs divided by clicks. | |
| Click to reinstall rate | summary_unique_click_to_reinstall_rate | met | The percentage of attributed reinstalls divided by clicks. | |
| Click to web session start rate | summary_unique_click_to_web_session_start_rate | met | The percentage of wes session starts divided by clicks. | |
| Cost | summary_unique_cost | met | Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model. | |
| Cost (local currency) | summary_unique_cost_in_local_currency | met | Total cost in local currency (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model. | |
| Revenue | summary_unique_revenue | met | Revenue attributed to your selected filters. | |
| Revenue (local currency) | summary_unique_revenue_in_local_currency | met | Revenue in local currency attributed to your selected filters. | |
| Add to cart | summary_unique_add_to_cart | met | Add to cart events attributed to your selected filters. | |
| Add to wishlist | summary_unique_add_to_wishlist | met | Add to wishlist events attributed to your selected filters. | |
| View cart | summary_unique_view_cart | met | View cart events attributed to your selected filters. | |
| Initiate purchase | summary_unique_initiate_purchase | met | Initiate purchase events attributed to your selected filters. | |
| Add payment info | summary_unique_add_payment_info | met | Add payment info events attributed to your selected filters. | |
| Click ad | summary_unique_click_ad | met | Click ad events attributed to your selected filters. | |
| Purchase | summary_unique_purchase | met | Purchases attributed to your selected filters. | |
| Reserve | summary_unique_reserve | met | Reserve events attributed to your selected filters. | |
| Spend credits | summary_unique_spend_credits | met | Spend credits events attributed to your selected filters. | |
| View ad | summary_unique_view_ad | met | View ad events attributed to your selected filters. | |
| Search | summary_unique_search | met | Search events attributed to your selected filters. | |
| View item | summary_unique_view_item | met | View item events attributed to your selected filters. | |
| View items | summary_unique_view_items | met | View items events attributed to your selected filters. | |
| Rate | summary_unique_rate | met | Rate events attributed to your selected filters. | |
| Share | summary_unique_share | met | Share events attributed to your selected filters. | |
| Initiate stream | summary_unique_initiate_stream | met | Initiate stream events attributed to your selected filters. | |
| Complete stream | summary_unique_complete_stream | met | Complete stream events attributed to your selected filters. | |
| Complete registration | summary_unique_complete_registration | met | Complete registration events attributed to your selected filters. | |
| Complete tutorial | summary_unique_complete_tutorial | met | Complete tutorial events attributed to your selected filters. | |
| Achieve level | summary_unique_achieve_level | met | Achieve level events attributed to your selected filters. | |
| Unlock achievement | summary_unique_unlock_achievement | met | Unlock achievement events attributed to your selected filters. | |
| Invite | summary_unique_invite | met | Invite events attributed to your selected filters. | |
| Login | summary_unique_login | met | Login events attributed to your selected filters. | |
| Subscribe | summary_unique_subscribe | met | Subscribe events attributed to your selected filters. | |
| Start trial | summary_unique_start_trial | met | Start trial events attributed to your selected filters. | |
| Opt in | summary_unique_opt_in | met | Event is triggered when the user opts in to tracking via ATT. | |
| Opt out | summary_unique_opt_out | met | Event is triggered when the user opts out of tracking via ATT. | |
| Custom events | summary_unique_custom_event | met | The number of custom events. |