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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| TIME | Year | Year | dim | |
| Quarter | yearQuarter | dim | ||
| Year & month | Yearmonth | dim | ||
| Year & week (Mon-Sun) | Yearweek | dim | ||
| Year & week (Sun-Sat) | Yearweeksunsat | dim | ||
| Month | Month | dim | ||
| Month name | Monthname | dim | ||
| Week (Mon-Sun) | Week | dim | ||
| Week (Sun-Sat) | weekSunSat | dim | ||
| Week (Mon-Sun, dates) | yearweekiso_daterange | dim | ||
| Day of month | dayOfMonth | dim | ||
| Day of week | DayofweekWithNum | dim | ||
| Date | Date | dim | ||
| Hour | Hour | dim | ||
| ACCOUNT | Account name | Accountname | dim | |
| Account ID | profileid | dim | ||
| Account edit link | account_edit_link | dim | Link to edit the Google Ads account | |
| Company name | Clientcompanyname | dim | ||
| Currency code | Currencycode | dim | ||
| Time zone | Timezone | dim | ||
| NETWORK | Network | Network | dim | |
| Network (with search partners) | Networkwithsearchpartners | dim | ||
| CAMPAIGN | Campaign name | Campaignname | dim | |
| Campaign ID | CampaignID | dim | The ID of the Campaign | |
| Campaign status | Campaignstatus | dim | ||
| Campaign primary status | CampaignPrimaryStatus | dim | The primary status of the campaign | |
| Campaign primary status reasons | CampaignPrimaryStatusReasons | dim | The primary status reasons of the campaign | |
| Campaign excluded parent asset set types | CampaignExcludedParentAssetSetTypes | dim | The asset set types that should be excluded from this campaign | |
| Campaign edit link | campaign_edit_link | dim | Link to edit the campaign in Google Ads | |
| Serving status | CampaignServingStatus | dim | ||
| Bid strategy status | CampaignBidStrategyStatus | dim | The system status of the campaign's bidding strategy | |
| Advertising channel type | AdvertisingChannelType | dim | ||
| Advertising channel sub-type | AdvertisingChannelSubType | dim | ||
| Start date | StartDate | dim | ||
| End date | EndDate | dim | ||
| Bidding strategy | Biddingstrategy | dim | ||
| Bidding strategy ID | BiddingstrategyID | dim | The ID of the BiddingStrategyConfiguration | |
| Bidding strategy type | BiddingstrategyType | dim | ||
| Bid modifier | BidModifier | dim | The bid modifier. To filter by this field, use values greater than 0.1 and less than or equal to 10 | |
| Desktop bid modifier | CampaignDesktopBidModifier | dim | Desktop bid modifier override at the campaign level | |
| Mobile bid modifier | CampaignMobileBidModifier | dim | Mobile bid modifier of the campaign. To filter by this field, use values greater than 0 and less than or equal to 1 | |
| Tablet bid modifier | CampaignTabletBidModifier | dim | ||
| Enhanced CPC enabled | EnhancedCPCenabled | dim | ||
| Final URL suffix | FinalUrlSuffix | dim | URL template for appending params to final URL | |
| Optimization score (%) | OptimizationScore | dim | Estimate of how well a campaign is set to perform. It ranges from 0% to 100%, with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns | |
| APP CAMPAIGN | App campaign app ID | campaignAppId | dim | The ID of the app |
| App campaign app store | campaignAppStore | dim | The store name of the app | |
| App campaign bidding strategy goal type | campaignAppBiddingStrategyGoalType | dim | The bidding strategy goal type of the app | |
| LOCAL CAMPAIGN | Location source type | locationSourceType | dim | The location source type for this local campaign |
| BUDGET | Budget name | BudgetName | dim | |
| Budget ID | BudgetID | dim | The ID of the Budget | |
| Configured budget amount | ConfiguredBudget | dim | The configured daily budget amount | |
| Budget status | BudgetStatus | dim | ||
| Budget period | BudgetPeriod | dim | Period over which to spend the budget | |
| Budget delivery method | BudgetDeliveryMethod | dim | Budget delivery method. Determines the rate at which the budget is spent | |
| Is shared budget | IsBudgetExplicitlyShared | dim | ||
| Number of associated campaigns | BudgetReferenceCount | dim | ||
| Aligned bidding strategy ID | AlignedBiddingStrategyId | dim | ID of the portfolio bidding strategy that this shared campaign budget is aligned with | |
| Budget-campaign association status | BudgetCampaignAssociationStatus | dim | ||
| Bidding strategy aligned campaign budget ID | BiddingStrategyAlignedCampaignBudgetId | dim | ID of the campaign budget that this portfolio bidding strategy is aligned with | |
| RESPONSIVE SEARCH | Responsive search ad headline 1 | ResponsiveSearchAdHeadline1 | dim | First text asset for used for the ad headline |
| Responsive search ad headline 2 | ResponsiveSearchAdHeadline2 | dim | Second text asset for used for the ad headline | |
| Responsive search ad headline 3 | ResponsiveSearchAdHeadline3 | dim | Third text asset for used for the ad headline | |
| Responsive search ad headline 4 | ResponsiveSearchAdHeadline4 | dim | Fourth text asset for used for the ad headline | |
| Responsive search ad headline 5 | ResponsiveSearchAdHeadline5 | dim | Fifth text asset for used for the ad headline | |
| Responsive search ad headline 6 | ResponsiveSearchAdHeadline6 | dim | Sixth text asset for used for the ad headline | |
| Responsive search ad headline 7 | ResponsiveSearchAdHeadline7 | dim | Seventh text asset for used for the ad headline | |
| Responsive search ad headline 8 | ResponsiveSearchAdHeadline8 | dim | Eighth text asset for used for the ad headline | |
| Responsive search ad headline 9 | ResponsiveSearchAdHeadline9 | dim | Ninth text asset for used for the ad headline | |
| Responsive search ad headline 10 | ResponsiveSearchAdHeadline10 | dim | Tenth text asset for used for the ad headline | |
| Responsive search ad headline 11 | ResponsiveSearchAdHeadline11 | dim | Eleventh text asset for used for the ad headline | |
| Responsive search ad headline 12 | ResponsiveSearchAdHeadline12 | dim | Twelfth text asset for used for the ad headline | |
| Responsive search ad headline 13 | ResponsiveSearchAdHeadline13 | dim | Thirteenth text asset for used for the ad headline | |
| Responsive search ad headline 14 | ResponsiveSearchAdHeadline14 | dim | Fourteenth text asset for used for the ad headline | |
| Responsive search ad headline 15 | ResponsiveSearchAdHeadline15 | dim | Fifteenth text asset for used for the ad headline | |
| Responsive search ad description 1 | ResponsiveSearchAdDescription1 | dim | First text asset for used for the ad description | |
| Responsive search ad description 2 | ResponsiveSearchAdDescription2 | dim | Second text asset for used for the ad description | |
| Responsive search ad description 3 | ResponsiveSearchAdDescription3 | dim | Third text asset for used for the ad description | |
| Responsive search ad description 4 | ResponsiveSearchAdDescription4 | dim | Fourth text asset for used for the ad description | |
| Responsive search ad description 5 | ResponsiveSearchAdDescription5 | dim | Fifth text asset for used for the ad description | |
| Responsive search ad path 1 | ResponsiveSearchAdPath1 | dim | First part of text that can be appended to the URL in the ad | |
| Responsive search ad path 2 | ResponsiveSearchAdPath2 | dim | Second part of text that can be appended to the URL in the ad | |
| AD GROUP | Ad group name | Adgroupname | dim | The name of the AdGroup |
| Ad group ID | AdgroupID | dim | The ID of the AdGroup | |
| Ad group type | AdGroupType | dim | ||
| Ad group status | Adgroupstatus | dim | ||
| Ad group excluded parent asset set types | AdGroupExcludedParentAssetSetTypes | dim | The asset set types that should be excluded from the ad group | |
| Ad group edit link | ad_group_edit_link | dim | Link to edit the ad group in Google Ads | |
| Max CPA (1-per-click) | MaxCPA1perclick | dim | ||
| Max CPC (micro) | MaxCPC | dim | ||
| Max CPC (currency) | MaxCPCCurrency | dim | ||
| Max CPM | MaxCPM | dim | ||
| Desktop bid modifier | AdGroupDesktopBidModifier | dim | Desktop bid modifier override at the ad group level | |
| Mobile bid modifier | AdGroupMobileBidModifier | dim | Mobile bid modifier override at ad group level | |
| Tablet bid modifier | AdGroupTabletBidModifier | dim | ||
| AD | Headline | Headline | dim | |
| Headline 1 (Multi asset) | AdHeadline1 | dim | First headline text asset of the ad | |
| Headline 2 (Multi asset) | AdHeadline2 | dim | Second headline text asset of the ad | |
| Headline 3 (Multi asset) | AdHeadline3 | dim | Third headline text asset of the ad | |
| Headline 4 (Multi asset) | AdHeadline4 | dim | Fourth headline text asset of the ad | |
| Headline 5 (Multi asset) | AdHeadline5 | dim | Fifth headline text asset of the ad | |
| Headline 6 (Multi asset) | AdHeadline6 | dim | Sixth headline text asset of the ad | |
| Headline 7 (Multi asset) | AdHeadline7 | dim | Seventh headline text asset of the ad | |
| Headline 8 (Multi asset) | AdHeadline8 | dim | Eighth headline text asset of the ad | |
| Headline 9 (Multi asset) | AdHeadline9 | dim | Ninth headline text asset of the ad | |
| Headline 10 (Multi asset) | AdHeadline10 | dim | Tenth headline text asset of the ad | |
| Headline 11 (Multi asset) | AdHeadline11 | dim | Eleventh headline text asset of the ad | |
| Headline 12 (Multi asset) | AdHeadline12 | dim | Twelfth headline text asset of the ad | |
| Headline 13 (Multi asset) | AdHeadline13 | dim | Thirteenth headline text asset of the ad | |
| Headline 14 (Multi asset) | AdHeadline14 | dim | Fourteenth headline text asset of the ad | |
| Headline 15 (Multi asset) | AdHeadline15 | dim | Fifteenth headline text asset of the ad | |
| Headline part 1 | HeadlinePart1 | dim | The first part of an expanded text ad headline | |
| Headline part 2 | HeadlinePart2 | dim | The second part of an expanded text ad headline | |
| Headline part 3 | HeadlinePart3 | dim | The third part of an expanded text ad headline | |
| Long headline | LongHeadline | dim | The long format of the headline in a responsive display ad | |
| Short headline | ShortHeadline | dim | The short format of the headline in a responsive display ad | |
| Path 1 | Path1 | dim | The text that appears in the ad with the displayed URL for an expanded text ad | |
| Path 2 | Path2 | dim | In addition to "Path1", more text that appears in the ad with the displayed URL for an expanded text ad | |
| Description | Description | dim | The descriptive text of an expanded text ad or responsive display ad | |
| Description 1 | Description1 | dim | Line 1 description of the Ad | |
| Description 2 | Description2 | dim | Line 2 description of the Ad | |
| Expanded text ad description 1 | TextAdDescription1 | dim | The description 1 of the expanded text ad | |
| Expanded text ad description 2 | TextAdDescription2 | dim | The description 2 of the expanded text ad | |
| Business name | AdBusinessName | dim | Business/advertiser/brand name in the ad | |
| Call to action text | AdCallToActionText | dim | The call-to-action text for the ad | |
| Ad ID | AdID | dim | The ID of the Ad. This field may contain IDs of ads that are not supported in the report request's API version | |
| Ad format type | AdFormatType | dim | The format type used by the ad | |
| Ad type | Adtype | dim | ||
| Ad status | Adstatus | dim | ||
| Ad strength | ad_strength | dim | Overall ad strength of this ad or asset group | |
| Ad approval status | Adapprovalstatus | dim | ||
| Slot | Slot | dim | ||
| System serving status | SystemServingStatus | dim | Serving status of the criterion, either ELIGIBLE or RARELY_SERVED | |
| Effective final URL | effectiveFinalURL | dim | Effective final URL of the impressions. Uses Expanded landing page view data | |
| Unexpanded effective final URL | UnexpandedEffectiveFinalUrl | dim | Unexpanded effective final URL of the impressions. Uses Landing page view data | |
| Effective tracking URL template | effectiveTrackingURLTemplate | dim | The URL template used for constructing the tracking URL | |
| Final URL | finalURL | dim | Final URL of the impressions | |
| Display URL | DisplayURL | dim | ||
| Final mobile URL | FinalMobileUrls | dim | List of final mobile URLs of the main object of this row | |
| Tracking URL template | TrackingUrlTemplate | dim | Tracking template of the main object of this row | |
| Custom URL parameters | CustomUrlParameters | dim | ||
| Image ad name | Imageadname | dim | ||
| Image ad URL | ImageadURL | dim | ||
| Image height | ImageCreativeImageHeight | dim | The height of the image ad. For other ad types, this will have no values | |
| Image width | ImageCreativeImageWidth | dim | The width of the image ad. For other ad types, this will have no values | |
| Device preference | DevicePreference | dim | ||
| Automated | Automated | dim | Indicates if this ad is automatically created by Google Ads | |
| Description 1 (Multi asset) | AdDescription1 | dim | First descriptive text of the ad | |
| Description 2 (Multi asset) | AdDescription2 | dim | Second descriptive text of the ad | |
| Description 3 (Multi asset) | AdDescription3 | dim | Third descriptive text of the ad | |
| Description 4 (Multi asset) | AdDescription4 | dim | Fourth descriptive text of the ad | |
| Description 5 (Multi asset) | AdDescription5 | dim | Fifth descriptive text of the ad | |
| Source (utm) | utm_source | dim | Value of the utm_source parameter extracted from the ad destination URL | |
| Medium (utm) | utm_medium | dim | Value of the utm_medium parameter extracted from the ad destination URL | |
| Campaign (utm) | utm_campaign | dim | Value of the utm_campaign parameter extracted from the ad destination URL | |
| Term (utm) | utm_term | dim | Value of the utm_term parameter extracted from the ad destination URL | |
| Content (utm) | utm_content | dim | Value of the utm_content parameter extracted from the ad destination URL | |
| AD EXTENSION | Extension type | PlaceholderType | dim | Placeholder type indicating the type of extension |
| Attribute values | AttributeValues | dim | The FeedItem's attribute values | |
| Action target | isSelfAction | dim | ||
| Extension status | ItemStatus | dim | ||
| Feed ID | FeedID | dim | The Feed ID | |
| Feed item ID | FeedItemID | dim | The FeedItem ID | |
| KEYWORD | Keyword text | Keyword | dim | Keyword that matched the query and triggered the ad |
| All networks keywords | KeywordsAllNetworks | dim | Descriptive string for the keyword criterion. What exactly it represents will depend on the report used, for example, it may be a keyword, negative keyword, keyword placement, and others | |
| Match type | Matchtype | dim | ||
| Keyword ID | KeywordID | dim | The ID of the Keyword that triggered the ad | |
| Keyword status | Keywordstatus | dim | ||
| Quality score | Qualityscore | dim | ||
| Creative quality score | CreativeQualityScore | dim | ||
| Post-click quality score | PostClickQualityScore | dim | ||
| Search predicted CTR | SearchPredictedCtr | dim | ||
| First page CPC | FirstpageCPC | dim | Estimate of the CPC bid required in order to show your ad on the first page of search results | |
| Top of page CPC | TopOfPageCpc | dim | Estimate of the CPC bid required in order to show your ad on the top of the first page of search results | |
| First position CPC | FirstPositionCpc | dim | Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results | |
| Estimated added clicks per week at first position CPC | EstimatedAddClicksAtFirstPositionCpc | dim | ||
| Estimated added cost per week at first position CPC | EstimatedAddCostAtFirstPositionCpc | dim | ||
| Is negative | Isnegative | dim | ||
| Matched search term | Searchterm | dim | ||
| Branded vs. non-branded search queries | branded_vs_nonbranded | dim | Categorises search queries into branded or non-branded. You can specify your own brand terms in the settings | |
| Query targeting status | QueryTargetingStatus | dim | Indicates whether the search term is currently one of your targeted or excluded keywords | |
| QUALITY SCORE | Historical search predicted CTR (text) | HistoricalSearchPredictedCtr | dim | |
| Historical landing page quality score (text) | HistoricalLandingPageQualityScore | dim | ||
| Historical creative quality score (text) | HistoricalCreativeQualityScore | dim | ||
| ORGANIC | Search result type | SerpType | dim | |
| PLACEMENT | Placement URL | PlacementURL | dim | The URL name for websites, YouTube video name for YouTube videos, and translated mobile app name for mobile apps |
| Group placement URL | GroupPlacementURL | dim | Domain name for websites and YouTube channel name for YouTube channels. Uses group_placement_view report | |
| Domain | Domain | dim | The domain of the URL (placement) where the impression was shown | |
| Topic | Topic | dim | ||
| Placement status | Placementstatus | dim | ||
| LABELS | Campaign labels | campaignlabels | dim | |
| Ad group labels | adgrouplabels | dim | ||
| Ad labels | adlabels | dim | ||
| Keyword labels | keywordlabels | dim | ||
| Labels (level determined automatically) | Labels | dim | List of label names for the main object of this row | |
| CLICK | Click type | Clicktype | dim | |
| Google Click ID (GCLID) | GclId | dim | ||
| Google results page # | page | dim | Page number in search results where the ad was shown | |
| CONVERSIONS | Conversion category | ConversionCategory | dim | A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned |
| Conversion type | ConversionTypeName | dim | The name of the conversion type. Prevents zero-conversion rows from being returned | |
| Conversion tracker ID | ConversionTrackerID | dim | ID of the conversion tracker | |
| External conversion source | ExternalConversionSource | dim | ||
| Primary for goal | PrimaryForGoal | dim | If a conversion action's 'Primary for goal' bit is FALSE, the conversion action is non-biddable for all campaigns regardless of their customer conversion goal or campaign conversion goal. However, custom conversion goals do not respect primary_for_goal | |
| VIDEO | Video title | VideoTitle | dim | The video title |
| Link to video | VideoURL | dim | ||
| Video ID | VideoID | dim | The video ID | |
| Link to channel | VideoChannelURL | dim | ||
| Channel ID | VideoChannelID | dim | The video channel ID | |
| Video duration | VideoDuration | dim | The duration of the video in milliseconds | |
| CALLS | Call status | CallStatus | dim | |
| Call source | CallSource | dim | ||
| Call type | CallType | dim | ||
| Call duration | CallDuration | dim | ||
| Caller country code | CallerCountryCallingCode | dim | Country code of the caller | |
| Caller area code | CallerNationalDesignatedCode | dim | Area code of the caller | |
| Call start time | CallStartTime | dim | The start date and time of the call | |
| Call end time | CallEndTime | dim | The end date and time of the call | |
| REMARKETING | Audience | Audience | dim | |
| Audience ID | AudienceID | dim | ||
| Audience status | AudienceStatus | dim | ||
| SHOPPING CAMPAIGNS | Brand | Brand | dim | The ProductBrand value of the product |
| Store ID | StoreId | dim | Store ID of the product | |
| Offer ID | OfferId | dim | Offer/item ID of the product | |
| Merchant ID | MerchantId | dim | ID of the Google Merchant Center account associated with the products being advertised | |
| Feed label | FeedLabel | dim | Feed label of products included in the campaign. Only one of Feed label or Sales country can be set. If used instead of Sales country, the Feed label field returns country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center | |
| Campaign priority | CampaignPriority | dim | Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities | |
| Enable local | EnableLocal | dim | Whether local products is included | |
| Vehicle inventory | VehicleInventory | dim | Whether Vehicle Listing inventory is targeted | |
| Category (1st level) | CategoryL1 | dim | ||
| Category (2nd level) | CategoryL2 | dim | ||
| Category (3rd level) | CategoryL3 | dim | ||
| Category (4th level) | CategoryL4 | dim | ||
| Category (5th level) | CategoryL5 | dim | ||
| Product title | ProductTitle | dim | ||
| Product type (1st level) | ProductTypeL1 | dim | ||
| Product type (2nd level) | ProductTypeL2 | dim | ||
| Product type (3rd level) | ProductTypeL3 | dim | ||
| Product type (4th level) | ProductTypeL4 | dim | ||
| Product type (5th level) | ProductTypeL5 | dim | ||
| Product condition | ProductCondition | dim | ||
| Custom label 0 | CustomAttribute0 | dim | The ProductCustomAttribute level 0 value of the product | |
| Custom label 1 | CustomAttribute1 | dim | The ProductCustomAttribute level 1 value of the product | |
| Custom label 2 | CustomAttribute2 | dim | The ProductCustomAttribute level 2 value of the product | |
| Custom label 3 | CustomAttribute3 | dim | The ProductCustomAttribute level 3 value of the product | |
| Custom label 4 | CustomAttribute4 | dim | The ProductCustomAttribute level 4 value of the product | |
| Language | Language | dim | ||
| VISITOR | Age | Age | dim | |
| Gender | Gender | dim | ||
| Device | Device | dim | ||
| LOCATION | Location type | LocationType | dim | |
| Is targeting location | IsTargetingLocation | dim | ||
| City | City | dim | ||
| Metro area | Metroarea | dim | ||
| Region | Region | dim | ||
| Country | Country | dim | ||
| Country code | CountryCode | dim | Two-letter country code | |
| Target location | Location | dim | Geo target. E.g. country, city, postal code, municipality, district etc | |
| Postal code | PostalCode | dim | Postal code of target location | |
| LANDING PAGE | Mobile speed score | SpeedScore | dim | |
| MULTI ASSET RESPONSIVE DISPLAY | Headline 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline1 | dim | |
| Headline 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline2 | dim | ||
| Headline 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline3 | dim | ||
| Headline 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline4 | dim | ||
| Headline 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdHeadline5 | dim | ||
| Long headline (multi asset responsive display) | MultiAssetResponsiveDisplayAdLongHeadline | dim | ||
| Description 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription1 | dim | ||
| Description 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription2 | dim | ||
| Description 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription3 | dim | ||
| Description 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription4 | dim | ||
| Description 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdDescription5 | dim | ||
| Business name (multi asset responsive display) | MultiAssetResponsiveDisplayAdBusinessName | dim | ||
| Call to action text (multi asset responsive display) | MultiAssetResponsiveDisplayAdCallToActionText | dim | ||
| Promotion text (multi asset responsive display) | MultiAssetResponsiveDisplayAdDynamicSettingsPromoText | dim | ||
| Ad format preference (multi asset responsive display) | MultiAssetResponsiveDisplayAdFormatSetting | dim | ||
| Main color (multi asset responsive display) | MultiAssetResponsiveDisplayAdMainColor | dim | ||
| Accent color (multi asset responsive display) | MultiAssetResponsiveDisplayAdAccentColor | dim | ||
| Allow flexible color (multi asset responsive display) | MultiAssetResponsiveDisplayAdAllowFlexibleColor | dim | ||
| Logo URL 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage1 | dim | ||
| Logo URL 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage2 | dim | ||
| Logo URL 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage3 | dim | ||
| Logo URL 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage4 | dim | ||
| Logo URL 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLogoImage5 | dim | ||
| Landscape logo URL 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage1 | dim | ||
| Landscape logo URL 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage2 | dim | ||
| Landscape logo URL 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage3 | dim | ||
| Landscape logo URL 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage4 | dim | ||
| Landscape logo URL 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdLandscapeLogoImage5 | dim | ||
| Image URL 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage1 | dim | ||
| Image URL 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage2 | dim | ||
| Image URL 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage3 | dim | ||
| Image URL 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage4 | dim | ||
| Image URL 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage5 | dim | ||
| Image URL 6 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage6 | dim | ||
| Image URL 7 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage7 | dim | ||
| Image URL 8 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage8 | dim | ||
| Image URL 9 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage9 | dim | ||
| Image URL 10 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage10 | dim | ||
| Image URL 11 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage11 | dim | ||
| Image URL 12 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage12 | dim | ||
| Image URL 13 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage13 | dim | ||
| Image URL 14 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage14 | dim | ||
| Image URL 15 (multi asset responsive display) | MultiAssetResponsiveDisplayAdMarketingImage15 | dim | ||
| Square image URL 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage1 | dim | ||
| Square image URL 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage2 | dim | ||
| Square image URL 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage3 | dim | ||
| Square image URL 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage4 | dim | ||
| Square image URL 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage5 | dim | ||
| Square image URL 6 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage6 | dim | ||
| Square image URL 7 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage7 | dim | ||
| Square image URL 8 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage8 | dim | ||
| Square image URL 9 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage9 | dim | ||
| Square image URL 10 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage10 | dim | ||
| Square image URL 11 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage11 | dim | ||
| Square image URL 12 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage12 | dim | ||
| Square image URL 13 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage13 | dim | ||
| Square image URL 14 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage14 | dim | ||
| Square image URL 15 (multi asset responsive display) | MultiAssetResponsiveDisplayAdSquareMarketingImage15 | dim | ||
| YouTube video URL 1 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo1 | dim | ||
| YouTube video URL 2 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo2 | dim | ||
| YouTube video URL 3 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo3 | dim | ||
| YouTube video URL 4 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo4 | dim | ||
| YouTube video URL 5 (multi asset responsive display) | MultiAssetResponsiveDisplayAdYouTubeVideo5 | dim | ||
| BID GOAL PERFORMANCE | External customer ID | ExternalCustomerId | dim | The unique identifier of the customer |
| Bidding strategy status | BiddingStrategyStatus | dim | The status of the bidding strategy | |
| Target CPA | TargetCPA | dim | The current target CPA set on the Target CPA bidding strategy | |
| Target CPA max CPC bid ceiling | TargetCpaMaxCpcBidCeiling | dim | The maximum CPC bid limit for the target CPA bidding strategy | |
| Target CPA max CPC bid floor | TargetCpaMaxCpcBidFloor | dim | The minimum CPC bid limit for the target CPA bidding strategy | |
| Target ROAS | TargetROAS | dim | The desired revenue per unit of spend | |
| Target ROAS (Maximize Conversion Value) | MaximizeConversionValueTargetRoas | dim | The target ROAS that was set for maximizing revenue while averaging the target return on ad spend | |
| Target ROAS bid ceiling | TargetRoasBidCeiling | dim | Maximum bid limit that applies to all keywords managed by the target ROAS bidding strategy configuration | |
| Target ROAS bid floor | TargetRoasBidFloor | dim | Minimum bid limit that applies to all keywords managed by the target ROAS bidding strategy configuration | |
| Target spend bid ceiling | TargetSpendBidCeiling | dim | The largest max CPC bid that can be set by the target spend bidding strategy configuration | |
| Target spend spend target | TargetSpendSpendTarget | dim | The spend target under which to maximize clicks | |
| Target impression share (location) | targetImpressionShareLocation | dim | The targeted location on the search results page | |
| Target impression share % (location) | targetImpressionShareFractionLocation | dim | The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000 | |
| Campaign count | CampaignCount | dim | The count of Campaign objects using the bidding strategy | |
| Non-removed campaign count | NonRemovedCampaignCount | dim | The count of non-removed campaigns using the bidding strategy | |
| CHANGE HISTORY (EARLY ACCESS) | Change date | change_date | dim | Date when the change was applied |
| Change datetime | change_date_time | dim | Date and time when the change was applied | |
| Change description | change_description | dim | Description of the changes that were applied, including a list of changes done to item properties | |
| Short change description | change_description_short | dim | Description of the changes that were applied | |
| Changed fields description | change_description_fields | dim | List of changes done to item properties | |
| Change type | change_resource_change_operation | dim | Whether the change was a creation, update or removal | |
| Changed fields list | change_changed_fields | dim | List of item properties that were changed | |
| Changed campaign name | change_campaign_name | dim | The name of the campaign that was changed | |
| Changed campaign ID | change_campaign_id | dim | The ID of the campaign that was changed | |
| Changed ad group name | change_ad_group_name | dim | The name of the ad group that was changed | |
| Changed ad group ID | change_ad_group_id | dim | The ID of the ad group that was changed | |
| User email | change_user_email | dim | Google Ads login email of the user who did the change | |
| Client type | change_client_type | dim | Which interface was used to make the change (such as the Google Ads API or the web UI) | |
| Changed item ID | change_item_id | dim | ID of the item that was changed, eg. of campaign or ad group | |
| Changed item type | change_resource_type | dim | Type of the item that was changed, eg. campaign or ad group | |
| Change event ID | change_event_id | dim | ID for the change event | |
| ASSETS | Asset field type | assetFieldType | dim | Role that the asset takes in the ad |
| Asset status | assetStatus | dim | Status of the asset | |
| Asset primary status | assetPrimaryStatus | dim | Primary status of the asset. This takes into account other signals, such as policy and quality approvals, to come up with a more comprehensive status | |
| Asset primary status reasons | assetPrimaryStatusReasons | dim | List of reasons for why an asset is not serving or not serving at full capacity | |
| Book on Google Asset | assetBookOnGoogle | dim | A book on google asset | |
| Asset ID | assetId | dim | The ID of the asset | |
| Approval status | assetPolicySummaryApproval | dim | The overall approval status of this asset, calculated based on the status of its individual policy topic entries | |
| Policy topic entries | assetPolicySummaryTopics | dim | The list of policy findings for this asset | |
| Review status | assetPolicySummaryReview | dim | Where in the review process this asset is | |
| Asset type | assetType | dim | Type of the asset | |
| Final mobile URL (Assets) | assetFinalMobileUrl | dim | The first final mobile URL after all cross domain redirects | |
| Final URL suffix (Assets) | assetFinalUrlSuffix | dim | URL template for appending params to landing page URLs served with parallel tracking | |
| Final URL (Assets) | assetFinalUrl | dim | The first possible final URL after all cross domain redirects | |
| Asset name | assetName | dim | Optional name of the asset | |
| Resource name (Assets) | assetResourceName | dim | The resource name of the asset | |
| Asset source | assetSource | dim | Source of the asset | |
| Tracking URL template (Assets) | assetTrackingUrlTemplate | dim | URL template for constructing a tracking URL | |
| URL custom parameters | assetUrlCustomParameters | dim | A list of mappings to be used for substituting URL custom parameter tags in the tracking_url_template, final_urls, and/or final_mobile_urls | |
| Asset performance | assetPerformanceLabel | dim | The performance of this asset | |
| Interaction target asset resource | assetInteractionTargetAssetRaw | dim | Resource name of the interaction target asset | |
| ASSET GROUP | Asset group ID | assetGroupId | dim | ID of the asset group |
| Asset group name | assetGroupName | dim | Name of the asset group | |
| Asset group status | assetGroupStatus | dim | Status of the asset group | |
| CALL ASSETS | Ad schedule targets (Call assets) | assetCallAdScheduleTargets | dim | List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total |
| Call conversion action | assetCallCallConversionAction | dim | This field only has effect if the Call conversion reporting state is set to Use resource level call conversion action | |
| Call conversion reporting state | assetCallConversionReportingState | dim | Indicates whether this CallAsset should use its own call conversion setting, follow the account level setting, or disable call conversion | |
| Phone number's country code | assetCallCountryCode | dim | Two-letter country code of the phone number. Examples: 'US', 'us' | |
| Phone number | assetCallPhoneNumber | dim | The advertiser's raw phone number Examples: '1234567890', '(123)456-7890' | |
| CALL TO ACTION ASSETS | Call to action | assetCallToAction | dim | Call to action |
| CALLOUT ASSETS | Ad schedule targets (Callout assets) | assetCalloutAdScheduleTargets | dim | List of non-overlapping schedules specifying all time intervals for which the asset may serve |
| Callout text | assetCalloutText | dim | The callout text | |
| End date (Callout assets) | assetCalloutEndDate | dim | Last date of when this asset is effective and still serving | |
| Start date (Callout assets) | assetCalloutStartDate | dim | Start date of when this asset is effective and can begin serving | |
| DEMAND GEN CAROUSEL CARD ASSETS | Call to action text (Demand gen carousel card assets) | assetDiscoveryCarouselCallToAction | dim | Call to action text |
| Carousel card headline | assetDiscoveryCarouselHeadline | dim | Headline of the carousel card | |
| Marketing image asset | assetDiscoveryCarouselImageAsset | dim | Asset resource name of the associated 1.91:1 marketing image | |
| Portrait marketing image asset | assetDiscoveryCarouselPortraitImageAsset | dim | Asset resource name of the associated 4:5 portrait marketing image | |
| Square marketing image asset | assetDiscoveryCarouselSquareImageAsset | dim | Asset resource name of the associated square marketing image | |
| DYNAMIC CUSTOM ASSETS | Android deep link (Dynamic custom assets) | assetCustomAndroidAppLink | dim | Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234 |
| Contextual keywords (Dynamic custom assets) | assetCustomContextualKeywords | dim | Contextual keywords, for example, Sedans, 4 door sedans | |
| Formatted price (Dynamic custom assets) | assetCustomFormattedPrice | dim | Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $20,000.00 | |
| Formatted sale price (Dynamic custom assets) | assetCustomFormattedSalePrice | dim | Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $15,000.00 | |
| Dynamic custom asset ID | assetCustomId | dim | Unique ID which can be any sequence of letters and digits and matches the values of remarketing tag, for example, sedan | |
| Dynamic custom asset ID2 | assetCustomId2 | dim | ID2 which can be any sequence of letters and digits, for example, red | |
| Image URL (Dynamic custom assets) | assetCustomImageUrl | dim | Image URL, for example, http://www.example.com/image.png | |
| iOS deep link (Dynamic custom assets) | assetCustomIosAppLink | dim | iOS deep link, for example, exampleApp://content/page | |
| iOS app store ID (Dynamic custom assets) | assetCustomIosAppStoreId | dim | iOS app store ID. This is used to check if the user has the app installed on their device before deep linking | |
| Item address | assetCustomItemAddress | dim | Item address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 217403 | |
| Item category | assetCustomItemCategory | dim | Item category, for example, Sedans | |
| Item description | assetCustomItemDescription | dim | Item description, for example, Best selling mid-size car | |
| Item subtitle | assetCustomItemSubtitle | dim | Item subtitle, for example, At your Mountain View dealership | |
| Item title | assetCustomItemTitle | dim | Item title, for example, Mid-size sedan | |
| Price (Dynamic custom assets) | assetCustomPrice | dim | Price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 20,000.00 USD | |
| Sale price (Dynamic custom assets) | assetCustomSalePrice | dim | Sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 15,000.00 USD | |
| Similar IDs | assetCustomSimilarIds | dim | Similar IDs | |
| DYNAMIC EDUCATION ASSETS | School address | assetEducationAddress | dim | School address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 217403 |
| Android deep link (Dynamic education assets) | assetEducationAndroidAppLink | dim | Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234 | |
| Contextual keywords (Dynamic education assets) | assetEducationContextualKeywords | dim | Contextual keywords, for example, Nursing certification, Health, Mountain View | |
| Image URL (Dynamic education assets) | assetEducationImageUrl | dim | Image url, for example, http://www.example.com/image.png | |
| iOS deep link (Dynamic education assets) | assetEducationIosAppLink | dim | iOS deep link, for example, exampleApp://content/page | |
| iOS app store ID (Dynamic education assets) | assetEducationIosAppStoreId | dim | iOS app store ID. This is used to check if the user has the app installed on their device before deep linking | |
| Location ID (Dynamic education assets) | assetEducationLocationId | dim | Unique location ID which can be any sequence of letters and digits | |
| Program description | assetEducationProgramDescription | dim | Program description, for example, Nursing Certification | |
| Program ID | assetEducationProgramId | dim | Unique program ID which can be any sequence of letters and digits and matches the values of remarketing tag | |
| Program name | assetEducationProgramName | dim | Program name, for example, Nursing | |
| School name | assetEducationSchoolName | dim | School name, for example, Mountain View School of Nursing | |
| Similar program IDs | assetEducationSimilarProgramIds | dim | Similar program IDs | |
| Subject | assetEducationSubject | dim | Subject of study, for example, Health | |
| Thumbnail image URL (Dynamic education assets) | assetEducationThumbnailImageUrl | dim | Thumbnail image url, for example, http://www.example.com/thumbnailpng | |
| DYNAMIC FLIGHTS ASSETS | Android deep link (Dynamic flights assets) | assetFlightsAndroidAppLink | dim | Android deep link, for example, android-app://com.example.android/http/examplecom/gizmos?1234 |
| Custom mapping | assetFlightsCustomMapping | dim | A custom field which can be multiple key to values mapping. For example, wifi: most | aircraft: 320, 77W | flights: 42 | legroom: 32 | |
| Destination ID (Dynamic flights assets) | assetFlightsDestinationId | dim | Unique destination ID which can be any sequence of letters and digits and matches the values of remarketing tag | |
| Destination name (Dynamic flights assets) | assetFlightsDestinationName | dim | Destination name, for example, Paris | |
| Flight description | assetFlightsDescription | dim | Flight description, for example, Book your ticket | |
| Flight price | assetFlightsPrice | dim | Flight price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD | |
| Flight sale price | assetFlightsSalePrice | dim | Flight sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD | |
| Formatted price (Dynamic flights assets) | assetFlightsFormattedPrice | dim | Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00 | |
| Formatted sale price (Dynamic flights assets) | assetFlightsFormattedSalePrice | dim | Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00 | |
| Image URL (Dynamic flights assets) | assetFlightsImageUrl | dim | Image URL, for example, http://www.example.com/image.png | |
| iOS deep link (Dynamic flights assets) | assetFlightsIosAppLink | dim | iOS deep link, for example, exampleApp://content/page | |
| iOS app store ID (Dynamic flights assets) | assetFlightsIosAppStoreId | dim | iOS app store ID. This is used to check if the user has the app installed on their device before deep linking | |
| Origin ID (Dynamic flights assets) | assetFlightsOriginId | dim | Origin ID which can be any sequence of letters and digits. The ID sequence (destination ID + origin ID) must be unique | |
| Origin name (Dynamic flights assets) | assetFlightsOriginName | dim | Origin name, for example, London | |
| Similar destination IDs (Dynamic flights assets) | assetFlightsSimilarDestinationIds | dim | Similar destination IDs, for example, PAR,LON | |
| DYNAMIC HOTELS AND RENTALS ASSETS | Address (Dynamic hotels and rentals assets) | assetHotelsAddress | dim | Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 217403 |
| Android deep link (Dynamic hotels and rentals assets) | assetHotelsAndroidAppLink | dim | Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234 | |
| Category (Dynamic hotels and rentals assets) | assetHotelsCategory | dim | Category, for example, Hotel suite | |
| Contextual keywords (Dynamic hotels and rentals assets) | assetHotelsContextualKeywords | dim | Contextual keywords, for example, Mountain View "Hotels", South Bay hotels | |
| Description (Dynamic hotels and rentals assets) | assetHotelsDescription | dim | Description, for example, Close to SJC Airport | |
| Destination name (Dynamic hotels and rentals assets) | assetHotelsDestinationName | dim | Destination name, for example, Downtown Mountain View | |
| Formatted price (Dynamic hotels and rentals assets) | assetHotelsFormattedPrice | dim | Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00 | |
| Formatted sale price (Dynamic hotels and rentals assets) | assetHotelsFormattedSalePrice | dim | Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00 | |
| Image URL (Dynamic hotels and rentals assets) | assetHotelsImageUrl | dim | Image URL, for example, http://www.example.com/image.png | |
| iOS deep link (Dynamic hotels and rentals assets) | assetHotelsIosAppLink | dim | iOS deep link, for example, exampleApp://content/page | |
| iOS app store ID (Dynamic hotels and rentals assets) | assetHotelsIosAppStoreId | dim | iOS app store ID. This is used to check if the user has the app installed on their device before deep linking | |
| Price (Dynamic hotels and rentals assets) | assetHotelsPrice | dim | Price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD | |
| Property ID | assetHotelsPropertyId | dim | Unique property ID which can be any sequence of letters and digits and matches the values of remarketing tag | |
| Property name | assetHotelsPropertyName | dim | Property name, for example, Mountain View Hotel | |
| Sale price (Dynamic hotels and rentals assets) | assetHotelsSalePrice | dim | ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD | |
| Similar property IDs | assetHotelsSimilarPropertyIds | dim | Similar property IDs | |
| Star rating | assetHotelsStarRating | dim | Star rating. A number between 1 to 5 | |
| DYNAMIC JOBS ASSETS | Address (Dynamic jobs assets) | assetJobsAddress | dim | Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403 |
| Android deep link (Dynamic jobs assets) | assetJobsAndroidAppLink | dim | Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234 | |
| Contextual keywords (Dynamic jobs assets) | assetJobsContextualKeywords | dim | Contextual keywords, for example, Software engineering job | |
| Description (Dynamic jobs assets) | assetJobsDescription | dim | Description, for example, Apply your technical skills | |
| Image URL (Dynamic jobs assets) | assetJobsImageUrl | dim | Image URL, for example, http://www.example.com/image.png | |
| iOS deep link (Dynamic jobs assets) | assetJobsIosAppLink | dim | iOS deep link, for example, exampleApp://content/page | |
| iOS app store ID (Dynamic jobs assets) | assetJobsIosAppStoreId | dim | iOS app store ID. This is used to check if the user has the app installed on their device before deep linking | |
| Job category | assetJobsCategory | dim | Job category, for example, Technical | |
| Job ID | assetJobsJobId | dim | Unique job ID which can be any sequence of letters and digits and matches the values of remarketing tag | |
| Job subtitle | assetJobsJobSubtitle | dim | Job subtitle, for example, Level II | |
| Job title | assetJobsJobTitle | dim | Job title, for example, Software engineer | |
| Location ID (Dynamic jobs assets) | assetJobsLocationId | dim | Unique location ID which can be any sequence of letters and digits | |
| Salary | assetJobsSalary | dim | Salary, for example, $100,000 | |
| Similar job IDs | assetJobsSimilarJobIds | dim | Similar job IDs, for example, 1275 | |
| DYNAMIC LOCAL ASSETS | Address (Dynamic local assets) | assetLocalAddress | dim | Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403 |
| Android deep link (Dynamic local assets) | assetLocalAndroidAppLink | dim | Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234 | |
| Category (Dynamic local assets) | assetLocalCategory | dim | Category, for example, Food | |
| Contextual keywords (Dynamic local assets) | assetLocalContextualKeywords | dim | Contextual keywords, for example, Save groceries coupons | |
| Deal ID | assetLocalDealId | dim | Unique deal ID which can be any sequence of letters and digits and matches the values of remarketing tag | |
| Deal name | assetLocalDealName | dim | Deal name, for example, 50% off at Mountain View Grocers | |
| Description (Dynamic local assets) | assetLocalDescription | dim | Description, for example, Save on your weekly bill | |
| Formatted price (Dynamic local assets) | assetLocalFormattedPrice | dim | Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00 | |
| Formatted sale price (Dynamic local assets) | assetLocalFormattedSalePrice | dim | Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00 | |
| Image URL (Dynamic local assets) | assetLocalImageUrl | dim | Image URL, for example, http://www.example.com/image.png | |
| iOS deep link (Dynamic local assets) | assetLocalIosAppLink | dim | iOS deep link, for example, exampleApp://content/page | |
| iOS app store ID (Dynamic local assets) | assetLocalIosAppStoreId | dim | iOS app store ID. This is used to check if the user has the app installed on their device before deep linking | |
| Price (Dynamic local assets) | assetLocalPrice | dim | Price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD | |
| Sale price (Dynamic local assets) | assetLocalSalePrice | dim | Sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field | |
| Similar deal IDs | assetLocalSimilarDealIds | dim | Similar deal IDs, for example, 1275 | |
| Subtitle (Dynamic local assets) | assetLocalSubtitle | dim | Subtitle, for example, Groceries | |
| DYNAMIC REAL ESTATE ASSETS | Address (Dynamic real estate assets) | assetRealEstateAddress | dim | Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 217403 |
| Android deep link (Dynamic real estate assets) | assetRealEstateAndroidAppLink | dim | Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234 | |
| City name | assetRealEstateCityName | dim | City name, for example, Mountain View, California | |
| Contextual keywords (Dynamic real estate assets) | assetRealEstateContextualKeywords | dim | Contextual keywords, for example, For sale; Houses for sale | |
| Description (Dynamic real estate assets) | assetRealEstateDescription | dim | Description, for example, 3 beds, 2 baths, 1568 sq. ft | |
| Formatted price (Dynamic real estate assets) | assetRealEstateFormattedPrice | dim | Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $200,000.00 | |
| Image URL (Dynamic real estate assets) | assetRealEstateImageUrl | dim | Image URL, for example, http://www.example.com/image.png | |
| iOS deep link (Dynamic real estate assets) | assetRealEstateIosAppLink | dim | iOS deep link, for example, exampleApp://content/page | |
| iOS app store ID (Dynamic real estate assets) | assetRealEstateIosAppStoreId | dim | iOS app store ID. This is used to check if the user has the app installed on their device before deep linking | |
| Listing ID | assetRealEstateListingId | dim | Unique listing ID which can be any sequence of letters and digits and matches the values of remarketing tag | |
| Listing name | assetRealEstateListingName | dim | Listing name, for example, Boulevard Bungalow | |
| Listing type | assetRealEstateListingType | dim | Listing type, for example, For sale | |
| Price (Dynamic real estate assets) | assetRealEstatePrice | dim | Price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 200,000.00 USD | |
| Property type | assetRealEstatePropertyType | dim | Property type, for example, House | |
| Similar listing IDs | assetRealEstateSimilarListingIds | dim | Similar listing IDs | |
| DYNAMIC TRAVEL ASSETS | Android deep link (Dynamic travel assets) | assetTravelAndroidAppLink | dim | Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234 |
| Category (Dynamic travel assets) | assetTravelCategory | dim | Category, for example, Express | |
| Contextual keywords (Dynamic travel assets) | assetTravelContextualKeywords | dim | Contextual keywords, for example, Paris trains | |
| Destination address | assetTravelDestinationAddress | dim | Destination address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403 | |
| Destination ID (Dynamic travel assets) | assetTravelDestinationId | dim | Unique destination ID which can be any sequence of letters and digits and matches the values of remarketing tag | |
| Destination name | assetTravelDestinationName | dim | Destination name, for example, Paris | |
| Formatted price (Dynamic travel assets) | assetTravelFormattedPrice | dim | Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00 | |
| Formatted sale price (Dynamic travel assets) | assetTravelFormattedSalePrice | dim | Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00 | |
| Image URL (Dynamic travel assets) | assetTravelImageUrl | dim | Image URL, for example, http://www.example.com/image.png | |
| iOS deep link (Dynamic travel assets) | assetTravelIosAppLink | dim | iOS deep link, for example, exampleApp://content/page | |
| iOS app store ID (Dynamic travel assets) | assetTravelIosAppStoreId | dim | iOS app store ID. This is used to check if the user has the app installed on their device before deep linking | |
| Origin ID (Dynamic travel assets) | assetTravelOriginId | dim | Origin ID which can be any sequence of letters and digits. The ID sequence (destination ID + origin ID) must be unique | |
| Origin name (Dynamic travel assets) | assetTravelOriginName | dim | Origin name, for example, London | |
| Price (Dynamic travel assets) | assetTravelPrice | dim | Price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD | |
| Sale price (Dynamic travel assets) | assetTravelSalePrice | dim | Sale price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field | |
| Similar destination IDs (Dynamic travel assets) | assetTravelSimilarDestinationIds | dim | Similar destination IDs, for example, NYC | |
| Title (Dynamic travel assets) | assetTravelTitle | dim | Title, for example, Book your train ticket | |
| HOTEL CALLOUT ASSETS | Language code (Hotel callout assets) | assetHotelCalloutLanguageCode | dim | The language of the hotel callout. Represented as BCP 47 language tag |
| Text (Hotel callout assets) | assetHotelCalloutText | dim | The text of the hotel callout asset | |
| IMAGE ASSETS | File size | assetImageFileSize | dim | File size of the image asset in bytes |
| Image height (Image assets) | assetImageFullSizeHeightPixels | dim | Height of the image in pixels | |
| Full size image URL | assetImageFullSizeUrl | dim | A URL that returns the full size image | |
| Image width (Image assets) | assetImageFullSizeWidthPixels | dim | Width of the image in pixels | |
| MIME type | assetImageMimeType | dim | MIME type of the image asset | |
| LEAD FORM ASSETS | Background image asset | assetLeadFormAssetBackgroundImage | dim | Asset resource name of the background image |
| Lead form asset business name | assetLeadFormBusinessName | dim | The name of the business being advertised | |
| Call to action description | assetLeadFormCallToActionDescription | dim | Text giving a clear value proposition of what users expect once they expand the form | |
| Call to action type | assetLeadFormCallToActionType | dim | Pre-defined display text that encourages user to expand the form | |
| Custom disclosure | assetLeadFormCustomDisclosure | dim | Custom disclosure shown along with Google disclaimer on the lead form. Accessible to allowed customers only | |
| Custom question fields | assetLeadFormCustomQuestionFields | dim | Ordered list of custom question fields | |
| Delivery methods | assetLeadFormDeliveryMethods | dim | Configured methods for collected lead data to be delivered to advertiser | |
| Description (Lead form assets) | assetLeadFormDescription | dim | Detailed description of the expanded form to describe what the form is asking for or facilitating | |
| Desired intent | assetLeadFormDesiredIntent | dim | Chosen intent for the lead form, for example, more volume or more qualified | |
| Fields | assetLeadFormFields | dim | Ordered list of input fields | |
| Headline (Lead form assets) | assetLeadFormHeadline | dim | Headline of the expanded form to describe what the form is asking for or facilitating | |
| Post submit call to action type | assetLeadFormPostSubmitCallToActionType | dim | Pre-defined display text that encourages user action after the form is submitted | |
| Post submit description | assetLeadFormPostSubmitDescription | dim | Detailed description shown after form submission that describes how the advertiser will follow up with the user | |
| Post submit headline | assetLeadFormPostSubmitHeadline | dim | Headline of text shown after form submission that describes how the advertiser will follow up with the user | |
| Privacy policy URL | assetLeadFormPrivacyPolicyUrl | dim | Link to a page describing the policy on how the collected data is handled by the advertiser/business | |
| LOCATION ASSETS | Asset location ownership type | AssetLocationOwnershipType | dim | The type of location ownership |
| Asset place ID | AssetPlaceId | dim | Place IDs uniquely identify a place in the Google Places database and on Google Maps | |
| Enable customer level location asset set | EnableCustomerLevelLocationAssetSet | dim | Denotes that the latest customer level asset set is used for targeting | |
| MOBILE APP ASSETS | App ID (Mobile app assets) | assetMobileAppAppId | dim | A string that uniquely identifies a mobile application. It should just contain the platform native id, like "com.android.ebay" for Android or "12345689" for iOS |
| App store (Mobile app assets) | assetMobileAppAppStore | dim | The application store that distributes this specific app | |
| End date (Mobile app assets) | assetMobileAppEndDate | dim | Last date of when this asset is effective and still serving | |
| Link text (Mobile app assets) | assetMobileAppLinkText | dim | The visible text displayed when the link is rendered in an ad | |
| Start date (Mobile app assets) | assetMobileAppStartDate | dim | Start date of when this asset is effective and can begin serving | |
| PAGE FEED ASSETS | Labels | assetPageFeedLabels | dim | Labels used to group the page urls |
| Page URL | assetPageFeedPageUrl | dim | The webpage that advertisers want to target | |
| PRICE ASSETS | Language code (Price assets) | assetPriceLanguageCode | dim | The language of the price asset. Represented as BCP 47 language tag |
| Price offerings | assetPricePriceOfferings | dim | The price offerings of the price asset | |
| Price qualifier | assetPricePriceQualifier | dim | The price qualifier of the price asset | |
| Price asset type | assetPriceType | dim | The type of the price asset | |
| PROMOTION ASSETS | Ad schedule targets (Promotion assets) | assetPromotionAdScheduleTargets | dim | List of non-overlapping schedules specifying all time intervals for which the asset may serve |
| Discount modifier | assetPromotionDiscountModifier | dim | A modifier for qualification of the discount | |
| End date (Promotion assets) | assetPromotionEndDate | dim | Last date of when this asset is effective and still serving | |
| Language code (Promotion assets) | assetPromotionLanguageCode | dim | The language of the promotion. Represented as BCP 47 language tag | |
| Amount (Money amount off) | assetPromotionMoneyAmountOffAmount | dim | Amount off discount in the promotion | |
| Currency code (Money amount off) | assetPromotionMoneyAmountOffCurrencyCode | dim | Three-character ISO 4217 currency code | |
| Occasion | assetPromotionOccasion | dim | The occasion the promotion was intended for | |
| Amount (Orders over amount) | assetPromotionOrdersOverAmountAmountMicros | dim | Amount over which the promotion is available | |
| Currency code (Orders over amount) | assetPromotionOrdersOverAmountCurrencyCode | dim | Three-character ISO 4217 currency code | |
| Percent off | assetPromotionPercentOff | dim | Percentage off discount in the promotion | |
| Promotion code | assetPromotionPromotionCode | dim | A code the user used in order to be eligible for the promotion | |
| Promotion target | assetPromotionPromotionTarget | dim | A freeform description of what the promotion is targeting | |
| Redemption end date | assetPromotionRedemptionEndDate | dim | Last date of when the promotion is eligible to be redeemed | |
| Redemption start date | assetPromotionRedemptionStartDate | dim | Start date of when the promotion is eligible to be redeemed | |
| Start date (Promotion assets) | assetPromotionStartDate | dim | Start date of when this asset is effective and can begin serving | |
| SITELINK ASSETS | Ad schedule targets (Sitelink assets) | assetSitelinkAdScheduleTargets | dim | List of non-overlapping schedules specifying all time intervals for which the asset may serve |
| Description 1 (Sitelink assets) | assetSitelinkDescription1 | dim | First line of the description for the sitelink | |
| Description 2 (Sitelink assets) | assetSitelinkDescription2 | dim | Second line of the description for the sitelink | |
| End date (Sitelink assets) | assetSitelinkEndDate | dim | Last date of when this asset is effective and still serving | |
| Link text (Sitelink assets) | assetSitelinkLinkText | dim | URL display text for the sitelink | |
| Start date (Sitelink assets) | assetSitelinkStartDate | dim | Start date of when this asset is effective and can begin serving | |
| STRUCTURED SNIPPET ASSETS | Snippet header | assetStructuredSnippetHeader | dim | The header of the snippet |
| Snippet values | assetStructuredSnippetValues | dim | The values in the snippet | |
| TEXT ASSETS | Text (Text assets) | assetTextText | dim | Text content of the text asset |
| YOUTUBE VIDEO ASSETS | YouTube video ID | assetYoutubeVideoId | dim | YouTube video id. This is the 11 character string value used in the YouTube video URL |
| YouTube video URL (YouTube video assets) | assetYoutubeVideoUrl | dim | YouTube video URL | |
| YouTube video title | assetYoutubeVideoTitle | dim | YouTube video title | |
| RESPONSIVE SEARCH COMBINATIONS | Asset combination enabled | assetCombinationEnabled | dim | The status between the asset combination and the latest version of the ad. If true, the asset combination is linked to the latest version of the ad. If false, it means the link once existed but has been removed and is no longer present in the latest version of the ad |
| Combination headline 1 | assetCombinationServedAssetsHeadline1 | dim | Headline 1 served for that combination | |
| Combination headline 2 | assetCombinationServedAssetsHeadline2 | dim | Headline 2 served for that combination | |
| Combination headline 3 | assetCombinationServedAssetsHeadline3 | dim | Headline 3 served for that combination | |
| Combination description 1 | assetCombinationServedAssetsDescription1 | dim | Description 1 served for that combination | |
| Combination description 2 | assetCombinationServedAssetsDescription2 | dim | Description 2 served for that combination | |
| LISTING GROUP FILTER | Listing group filter ID | listingGroupFilterId | dim | The ID of a listing group filter |
| Listing group filter type | listingGroupFilterType | dim | Type of a listing group filter node | |
| Listing group filter listing source | listingGroupFilterListingSource | dim | The source of listings filtered by this listing group filter | |
| DEPRECATED | Page one promoted strategy goal | PageOnePromotedStrategyGoal | dim | Strategy goal of where impressions will show on search result pages. Please note that this field will be removed on 2022-04-06 |
| Bidding strategy source | BiddingstrategySource | dim | Please note that this field will be removed on 2022-04-27 | |
| Changed ad ID | change_ad_id | dim | The ID of the ad that was changed. Please note that this field will be removed on 2022-07-22 | |
| Target outrank share competitor domain | TargetOutrankShareCompetitorDomain | dim | The competitor's visible domain URL for the target ROAS strategy. Please note that this field will be removed on 2022-04-06 | |
| Target outrank share raise bid when quality score is low | TargetOutrankShareRaiseBidWhenLowQualityScore | dim | Whether the target ROAS strategy is allowed to raise bids on keywords with lower-range quality scores. Please note that this field will be removed on 2022-04-06 | |
| Exclusion | Exclusion | dim | Please note that this field will be removed on 2022-04-21 | |
| Placement destination URL | PlacementdestinationURL | dim | Please note that this field will be removed on 2020-10-29 | |
| Preferred position | Preferredposition | dim | Please note that this field will be removed on 2022-04-27 | |
| Lowest position | Lowestposition | dim | Please note that this field will be removed on 2022-04-27 | |
| Keyword destination URL | KeyworddestinationURL | dim | Please note that this field will be removed on 2020-10-29 | |
| Destination URL | DestinationURL | dim | Destination URL of the ad. Please note that this field will be removed on 2020-10-29 | |
| Max CPA | MaxCPA | dim | Please note that this field will be removed on 2021-10-04 | |
| Target outrank share | TargetOutrankShare | dim | Target fraction of auctions where the advertiser should outrank the competitor. Please note that this field will be removed on 2022-04-06 | |
| Sales Country | SalesCountry | dim | Sales country of products included in the campaign. Only one of Feed label or Sales country can be set. Please note that this field will be removed on 2024-05-01 | |
| Target outrank share bid changes for raises only | TargetOutrankShareBidChangesForRaisesOnly | dim | Whether the target ROAS strategy always follows bid estimate changes (false), or only increases (true). Please note that this field will be removed on 2022-04-06 | |
| Page one promoted bid ceiling | PageOnePromotedBidCeiling | dim | Maximum bid limit for the page one promoted bidding scheme. Please note that this field will be removed on 2022-04-06 | |
| Target outrank share max cpc bid ceiling | TargetOutrankShareMaxCpcBidCeiling | dim | The target ROAS strategy's ceiling on max CPC bids. Please note that this field will be removed on 2022-04-06 | |
| Page one promoted bid changes for raises only | PageOnePromotedBidChangesForRaisesOnly | dim | Whether the page one promoted strategy always follows bid estimate changes (false), or only increases (true). Please note that this field will be removed on 2022-04-06 | |
| Page one promoted bid modifier | PageOnePromotedBidModifier | dim | Bid multiplier defined on the page one promoted bidding scheme. Please note that this field will be removed on 2022-04-06 | |
| Page one promoted raise bid when budget constrained | PageOnePromotedRaiseBidWhenBudgetConstrained | dim | Whether the page one promoted strategy is allowed to raise bids if the campaign is `Limited by budget`. Please note that this field will be removed on 2022-04-06 | |
| Page one promoted raise bid when quality score is low | PageOnePromotedRaiseBidWhenLowQualityScore | dim | Whether the page one promoted strategy is allowed to raise bids on keywords with lower-range quality scores. Please note that this field will be removed on 2022-04-06 | |
| BASIC | Impressions | Impressions | met | Count of how often your ad has appeared on a search results page or website on the Google Network |
| Clicks | Clicks | met | ||
| Cost | Cost | met | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period | |
| Cost (EUR) | Cost_eur | met | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period, converted to euros | |
| Cost (GBP) | Cost_gbp | met | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period, converted to British pounds | |
| Cost (USD) | Cost_usd | met | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period, converted to US dollars | |
| CTR | CTR_perc | met | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions) | |
| Bounce rate (%) | BounceRate_perc | met | Percentage of clicks where the user only visited a single page on your site. Imported from Google Analytics | |
| Average pageviews | AveragePageviews | met | Average number of pages viewed per session. Imported from Google Analytics | |
| Average time on site (sec) | AverageTimeOnSite | met | Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics | |
| CPC | CPC | met | The total cost of all clicks divided by the total number of clicks received | |
| CPM | CPM | met | ||
| Budget | Budget | met | The calculated total budget for the days with at least one impression | |
| Daily budget | DailyBudget | met | ||
| Percent of budget used | budgetUsedPortion_perc | met | ||
| Total budget | TotalAmount | met | The total budget amount, if you set a campaign's total budget in the Google Ads UI | |
| Interactions | Interactions | met | The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on | |
| Interaction rate | InteractionRate_perc | met | How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown | |
| Cost per interaction | CostPerInteraction | met | ||
| Engagements | Engagements | met | The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics | |
| Engagement rate | EngagementRate_perc | met | How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown | |
| QUALITY SCORE | Historical quality score | HistoricalQualityScore | met | |
| Historical search predicted CTR | HistoricalSearchPredictedCtr_metric | met | Numerical value corresponding the textual values. Above average (2), Average (1), Below average (-1), Unknown (0) | |
| Historical landing page quality score | HistoricalLandingPageQualityScore_metric | met | Numerical value corresponding the textual values. Above average (2), Average (1), Below average (-1), Unknown (0) | |
| Historical creative quality score | HistoricalCreativeQualityScore_metric | met | Numerical value corresponding the textual values. Above average (2), Average (1), Below average (-1), Unknown (0) | |
| ACTIVE VIEW | Viewable impressions | ActiveViewImpressions | met | How often your ad has become viewable on a Display Network site |
| Viewable CTR | viewableCTR_perc | met | How often people clicked your ad after it became viewable | |
| Viewable CPM | viewableCPM | met | Average cost of viewable impressions (ActiveViewImpressions) | |
| Measurable rate | ActiveViewMeasurability | met | The ratio of impressions that could be measured by Active View over the number of served impressions | |
| Measurable cost | ActiveViewMeasurableCost | met | The cost of the impressions you received that were measurable by Active View | |
| Measurable impressions | ActiveViewMeasurableImpressions | met | The number of times your ads are appearing on placements in positions where they can be seen | |
| Viewable rate | ActiveViewViewability | met | The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions) | |
| CONVERSIONS | Conversions from click-to-call | ClickToCallConversions | met | The number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only |
| Conversions from directions | DirectionsConversions | met | The number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only | |
| Conversions from menu | MenuConversions | met | The number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only | |
| Conversions from order | OrderConversions | met | The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only | |
| Conversions from other engagement | OtherEngagementConversions | met | The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only | |
| Conversions from store visit | StoreVisitConversions | met | Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only | |
| Conversions from store website | StoreWebsiteConversions | met | The number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only | |
| Conversions (by conv. time) | conversionsByConversionDate | met | The number of conversions. When this field is selected with date, the values in date column means the conversion date | |
| Conversions value (by conv. time) | conversionsValueByConversionDate | met | The value of conversions. When this field is selected with date, the values in date column means the conversion date | |
| Value / Conversions (by conv. time) | valueByConversionsByConversionDate | met | The value of conversions divided by the number of conversions. When this field is selected with date, the values in date column means the conversion date | |
| All conversions (by conv. time) | allConversionsByConversionDate | met | The total number of conversions. When this field is selected with date, the values in date column means the conversion date | |
| All conversions value (by conv. time) | allConversionsValueByConversionDate | met | The value of all conversions. When this field is selected with date, the values in date column means the conversion date | |
| Value / all conversions (by conv. time) | valueByAllConversionsByConversionDate | met | The value of all conversions divided by the number of all conversions. When this field is selected with date, the values in date column means the conversion date | |
| All conversions from location asset click to call | AllConversionsFromLocationAssetClickToCall | met | Number of call button clicks on any location surface after a chargeable ad event (click or impression) | |
| All conversions from location asset directions | AllConversionsFromLocationAssetDirections | met | Number of driving directions clicks on any location surface after a chargeable ad event (click or impression) | |
| All conversions from location asset menu | AllConversionsFromLocationAssetMenu | met | Number of menu link clicks on any location surface after a chargeable ad event (click or impression) | |
| All conversions from location asset order | AllConversionsFromLocationAssetOrder | met | Number of order clicks on any location surface after a chargeable ad event (click or impression) | |
| All conversions from location asset other engagement | AllConversionsFromLocationAssetOtherEngagement | met | Number of other types of local action clicks on any location surface after a chargeable ad event (click or impression) | |
| All conversions from location asset store visits | AllConversionsFromLocationAssetStoreVisits | met | Estimated number of visits to the store after a chargeable ad event (click or impression) | |
| All conversions from location asset websites | AllConversionsFromLocationAssetWebsite | met | Number of website URL clicks on any location surface after a chargeable ad event (click or impression) | |
| View through conversions from location asset click to call | ViewThroughConversionsFromLocationAssetClickToCall | met | Number of call button clicks on any location surface after an impression. This measure is coming from Asset based location | |
| View through conversions from location asset directions | ViewThroughConversionsFromLocationAssetDirections | met | Number of driving directions clicks on any location surface after an impression. This measure is coming from Asset based location | |
| View through conversions from location asset menu | ViewThroughConversionsFromLocationAssetMenu | met | Number of menu link clicks on any location surface after an impression. This measure is coming from Asset based location | |
| View through conversions from location asset order | ViewThroughConversionsFromLocationAssetOrder | met | Number of order clicks on any location surface after an impression. This measure is coming from Asset based location | |
| View through conversions from location asset other engagement | ViewThroughConversionsFromLocationAssetOtherEngagement | met | Number of other types of local action clicks on any location surface after an impression. This measure is coming from Asset based location | |
| View through conversions from location asset store visits | ViewThroughConversionsFromLocationAssetStoreVisits | met | Estimated number of visits to the store after an impression. This measure is coming from Asset based location | |
| View through conversions from location asset website | ViewThroughConversionsFromLocationAssetWebsite | met | Number of website URL clicks on any location surface after an impression. This measure is coming from Asset based location | |
| Conversions | Conversionsmanyperclick | met | The number of conversions for all conversion actions that you have opted into optimization | |
| Conversion rate % | ConversionRateManyPerClick_perc | met | The number of conversions divided by total clicks that can be tracked to conversions | |
| Conversions per impression | CPI | met | ||
| Cost per conversion | CostPerConversionManyPerClick | met | The Cost attributable to conversion-tracked clicks divided by the number of conversions | |
| Cost per estimated total conversions | CostPerAllConversion | met | Total cost divided by all estimated conversions | |
| Cost per engagement | CostPerEngagement | met | The average amount that you have been charged for an ad engagement | |
| Cost per video view | CostPerVideoView | met | The average amount you pay each time someone views your ad | |
| Value per conversion | ValuePerConvManyPerClick | met | ||
| Estimated value per all conversions | ValuePerAllConversion | met | The value, on average, of all conversions | |
| Conversion value | Totalconversionvalue | met | The sum of conversion values for all conversions | |
| Return on ad spend (ROAS) | ROAS | met | ||
| View-through conversions | Viewthroughconversions | met | The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad | |
| All conversions | EstimatedTotalConversions | met | Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions | |
| All conversion value | EstimatedTotalConversionValue | met | The total value of all of your conversions, including those that are estimated | |
| All conversion rate % | EstimatedTotalConversionRate_perc | met | The number of all conversions divided by total clicks that can be tracked to conversions | |
| Cross-device conversions | EstimatedCrossDeviceConversions | met | Conversions from when a customer clicks on an Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column | |
| Average cost per million views | AverageCpv | met | Average cost per million views | |
| App install conversions | BiddableAppInstallConversions | met | Number of app installs | |
| App post install conversions | BiddableAppPostInstallConversions | met | Number of in-app actions | |
| ORGANIC | Organic clicks | OrganicClicks | met | Number of times someone clicked your site's listing in the unpaid results for a particular query |
| Organic clicks per query | OrganicClicksPerQuery | met | Number of clicks you've received on your organic search listings divided by the total number of searches that returned pages from your site | |
| Organic impressions | OrganicImpressions | met | Number of organic search listing impressions | |
| Organic impressions per query | OrganicImpressionsPerQuery | met | Average number of times a page from your site was listed per query | |
| Organic queries | OrganicQueries | met | Total number of searches that returned organic search results for your site over the given period | |
| AD & ORGANIC COMBINED | Combined clicks | CombinedAdsOrganicClicks | met | |
| Combined queries | CombinedAdsOrganicQueries | met | Total number of searches that returned pages from your site in the organic search results or triggered one of your ads | |
| Combined clicks per query | CombinedAdsOrganicClicksPerQuery | met | ||
| VIDEO | Video impressions | VideoImpressions | met | |
| Video views | VideoViews | met | The number of times your video ads were viewed | |
| Video watch rate (%) | VideoViewRate_perc | met | The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads | |
| Watch 25% rate | VideoQuartile25Rate_perc | met | Percentage of impressions where the viewer watched 25% of your video | |
| Watch 50% rate | VideoQuartile50Rate_perc | met | Percentage of impressions where the viewer watched 50% of your video | |
| Watch 75% rate | VideoQuartile75Rate_perc | met | Percentage of impressions where the viewer watched 75% of your video | |
| Watch 100% rate | VideoQuartile100Rate_perc | met | Percentage of impressions where the viewer watched all of your video | |
| Watch 25% views | VideoQuartile25Views | met | ||
| Watch 50% views | VideoQuartile50Views | met | ||
| Watch 75% views | VideoQuartile75Views | met | ||
| Watch 100% views | VideoQuartile100Views | met | ||
| CALLS | Call impressions | OfflineInteractionImpressions | met | Number of offline phone impressions |
| Calls | Calls | met | Number of offline phone calls | |
| Call rate (%) | CallRate_perc | met | ||
| GMAIL | Gmail forwards | GmailForwards | met | The number of times your ad was forwarded to someone else as a message |
| Gmail saves | GmailSaves | met | The number of times someone has saved your Gmail ad to their inbox as a message | |
| Gmail secondary clicks | GmailSecondaryClicks | met | The number of clicks to your landing page on the expanded state of Gmail ads | |
| CLICK SHARE | Search click share | SearchClickShare | met | The number of clicks you have received on the Search Network divided by the estimated number of clicks you were eligible to receive |
| Eligible search clicks | EligibleSearchClicks | met | The number of clicks you have could have received | |
| Lost search clicks | LostSearchClicks | met | The number of clicks you lost | |
| IMPRESSION SHARE | Impression share | ImpressionShare | met | The impressions you've received divided by the total Available Impressions |
| Search impression share | SearchImpressionShare | met | The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive | |
| Search impression share (raw) | SearchImpressionShareRaw | met | The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive | |
| Search exact match impression share | SearchExactMatchImpressionShare | met | The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types | |
| Lost search IS due to budget | SearchBudgetLostImpressionShare | met | The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low | |
| Lost search IS due to rank | SearchRankLostImpressionShare | met | The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank | |
| Content impression share | ContentImpressionShare | met | The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive | |
| Lost content IS due to budget | ContentBudgetLostImpressionShare | met | The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low | |
| Lost content IS due to rank | ContentRankLostImpressionShare | met | The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank | |
| Available impressions | AvailableImpressions | met | This is a complex calculation but in most basic for is Impressions + Lost Impressions = Available impressions | |
| Lost impressions | LostImpressions | met | ||
| Lost impressions due to budget | LostImpressionsDueToBudget | met | ||
| Lost impressions due to rank | LostImpressionsDueToRank | met | ||
| LANDING PAGE | Mobile-friendly click rate | PercentageMobileFriendlyClicks | met | The percentage of mobile clicks that go to a mobile-friendly page |
| Valid AMP click rate | PercentageValidAMPClicks | met | The percentage of ad clicks to AMP (accelerated mobile pages) landing pages that reach a valid AMP page | |
| PUBLISHER | Publisher purchased clicks | PublisherPurchasedClicks | met | Clicks from properties not owned by the publisher for which the traffic the publisher has paid for or acquired through incentivized activity |
| Publisher organic clicks | PublisherOrganicClicks | met | Clicks from properties for which the traffic the publisher has not paid for or acquired through incentivized activity | |
| Publisher unknown clicks | PublisherUnknownClicks | met | Clicks from traffic which is not identified as "Publisher Purchased" or "Publisher Organic" | |
| OTHER | Invalid clicks | Invalidclicks | met | Number of clicks Google considers illegitimate and doesn't charge you for |
| Top impression percentage | TopImpressionPercentage | met | ||
| Eligible impressions from location asset store reach | EligibleImpressionsFromLocationAssetStoreReach | met | Number of impressions in which the store location was shown or the location was used for targeting | |
| Absolute top impression percentage | AbsoluteTopImpressionPercentage | met | ||
| Search absolute top impression share | SearchAbsoluteTopImpressionShare | met | ||
| Search top impression share | SearchTopImpressionShare | met | ||
| Search rank lost top impression share | SearchRankLostTopImpressionShare | met | ||
| Search rank lost absolute top impression share | SearchRankLostAbsoluteTopImpressionShare | met | ||
| Search budget lost absolute top impression share | SearchBudgetLostAbsoluteTopImpressionShare | met | ||
| Search budget lost top impression share | SearchBudgetLostTopImpressionShare | met | ||
| BID GOAL PERFORMANCE | Estimated total conversion rate | AllConversionRate | met | All estimated conversions divided by clicks |
| CHANGE HISTORY (EARLY ACCESS) | Number of changes | number_of_changes | met | How many account changes were done. Note that this metric can only be used together with dimensions from the CHANGE HISTORY (EARLY ACCESS) group |
| DEPRECATED | Non-removed ad group count | NonRemovedAdGroupCount | met | The count of non-removed ad groups using the bidding strategy. Please note that this field will be removed on 2022-04-06 |
| Non-removed ad group criteria count | NonRemovedAdGroupCriteriaCount | met | The count of non-removed ad group criteria using the bidding strategy. Please note that this field will be removed on 2022-04-06 | |
| Ad group count | AdGroupCount | met | The count of ad groups using the bidding strategy. Please note that this field will be removed on 2022-04-06 | |
| Ad group criteria count | AdGroupCriteriaCount | met | The count of ad group criterion using the bidding strategy or label. Please note that this field will be removed on 2022-04-06 | |
| Average position | Averageposition | met | Your ad's position relative to those of other advertisers. Please note that this field will be removed on 2019-09-30 | |
| Free click rate % | FreeClickRate_perc | met | Please note that this field will be removed on 2022-04-27 | |
| Impression assisted conversions | ImpressionAssistedConversions | met | Total number of conversions for which this object triggered assist impressions prior to the last click. Please note that this field will be removed on 2019-09-30 | |
| Click assisted conversions | ClickAssistedConversions | met | Please note that this field will be removed on 2019-09-30 | |
| Click assisted conversion value | ClickAssistedConversionValue | met | The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks. Please note that this field will be removed on 2019-09-30 | |
| Organic average position | OrganicAveragePosition | met | Average top position of your organic listing (or multiple listings) for each query. Please note that this field will be removed on 2021-01-01 | |
| Impression assisted conversion value | ImpressionAssistedConversionValue | met | Total value of all conversions for which this object triggered assist impressions. Please note that this field will be removed on 2019-09-30 | |
| Free clicks | Freeclicks | met | Please note that this field will be removed on 2022-04-27 | |
| Average frequency | AverageFrequency | met | Average number of times a unique cookie was exposed to your ad over a given time period. Please note that this field will be removed on 2020-01-29 | |
| Unique cookies | ImpressionReach | met | Number of unique cookies that were exposed to your ad over a given time period, or the special value "< 100" if the number of cookies is less than 100. Please note that this field will be removed on 2020-01-29 |