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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| Time | Year | performance_year | dim | |
| Year of week (Sun-Sat) | performance_year_of_week | dim | ||
| Year of week (Mon-Sun) | performance_year_of_week_iso | dim | ||
| Year & month | performance_year_month | dim | ||
| Month | performance_month | dim | ||
| Year & week (Sun-Sat) | performance_year_week | dim | ||
| Year & week (Mon-Sun) | performance_year_week_iso | dim | ||
| Week (Sun-Sat) | performance_week | dim | ||
| Week (Mon-Sun) | performance_week_iso | dim | ||
| Day of month | performance_day_of_month | dim | ||
| Day of week (Sun-Sat) | performance_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | performance_day_of_week_name_iso | dim | ||
| Date | performance_date | dim | ||
| Datetime | performance_atom | dim | ||
| AUDIENCE - OVERALL TRAFFIC | Site | performance_site | dim | Label of the site related to the measured event. |
| Site ID | performance_site_id | dim | Level 1 sites (mandatory) with information on all measured events. This information has a "Site" range (and therefore only 1 possible value per visit) | |
| Src portal domain | performance_src_portal_domain | dim | URL (complete) that precedes the measured event, regardless of the type of source. Information within the "Event " range (several possible values per visit). | |
| Portal site - URL | performance_src_portal_url | dim | URL of the site of your organisation (Portal option). Information within "visit" range (only 1 velue per visit, duplicated on all its events). It has value only when the "Source" property contains the value "Portal Sites". | |
| Source | performance_src | dim | Source that generated a visit on your site. This source is based on several parameters (referrer, campaign marker) with priority rules between each of them. Information within \"visit\" range (only 1 value per visit, duplicated on all its events). | |
| Source - Detail | performance_src_detail | dim | Source that gerenated a visit on your site with a finer level of detail than the global source. Information within \"visit\" range (only 1 value per visit, duplicated on all its events) | |
| AUDIENCE - USERS | User ID | performance_user_id | dim | Identifier of the visitor who has logged on to your site (user). This ID can be numeric or alphanumeric. Information within "visit" scope (only 1 value per visit). |
| User - category | performance_user_category | dim | Group of users (identified visitors) (e.g. prospect, customer, etc.). Information within "visit" scope (only 1 value per visit) . | |
| User activity | performance_user_activity | dim | What activity the user has been conducting, between viewing, buying and listing. This property is event scoped. | |
| User age | performance_user_age | dim | The age of the user on the site. | |
| User age group | performance_user_age_group | dim | The age group of the user on the site. | |
| User gender | performance_user_gender | dim | The gender of the user on the site. | |
| User engagement score | performance_user_engagement_score | dim | The engagement score of the user on the site. | |
| User frequency | performance_user_days | dim | Number of days when the same user has made at least 1 visit. This information has a "User" range (only 1 value per user) and depends on the analysis period. | |
| AUDIENCE - GEOLOCATION | Country | performance_geo_country | dim | Visitor's country. Information within "event" scope (several possible values per visit). |
| Continent | performance_geo_continent | dim | Continents from which visitors have visited the site. Information within "event" scope (several possible values per visit). | |
| Region | performance_geo_region | dim | Visitor's region. Information within "event" scope (several possible values per visit). | |
| Sub-region | performance_geo_metro | dim | Visitor's sub-region. Information within "event" scope (several possible values per visit). | |
| Continent | performance_geo_continent | dim | Continents from which visitors have visited the site. Information within "event" scope (several possible values per visit). | |
| Browser-Language | performance_browser_language | dim | Languages configured on visitors' browsers. Information within "event" scope (several possible values per visit). | |
| AUDIENCE - PRIVACY | Visitor consent | performance_visitor_privacy_consent | dim | Boolean value returning the visitor's acceptance to be audited by AT Internet. |
| Visitor mode | performance_visitor_privacy_mode | dim | Visitor mode allowing consent detection on the site between exempt and opt-in. | |
| TRAFFIC - ALL SOURCES | Source | performance_src | dim | Source that generated a visit on your site. This source is based on several parameters (referrer, campaign marker) with priority rules between each of them. Information within "visit" range (only 1 value per visit, duplicated on all its events). |
| Source - Detail | performance_src_detail | dim | Source that gerenated a visit on your site with a finer level of detail than the global source. Information within "visit" range (only 1 value per visit, duplicated on all its events). | |
| Campaign - Name | performance_src_campaign | dim | All marketing campaigns, all categories combined, that generated a visit on your site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is "Marketing". To get clicks on campaigns, just filter on event "Campaign offsite click". | |
| Campaign / Organic | performance_src_type | dim | Status to know if the source of the visit is of type "Marketing" (with campaign) or "Organic". Information within "visit" range (only 1 value per visit, duplicated on all its events). | |
| Previous URL | performance_src_url | dim | URL that precedes the measured event, all types of sources combined. Information within "event" range (several possible values per visit). | |
| TRAFFIC - ORGANIC SOURCES | Previous URL - Category | performance_src_organic | dim | General family of the organic source, ignoring the measurement of campaigns. Information within "event" range (several possible values per visit). It is independent of the rules for defining the main source (and may therefore be different, knowing that campaigns generally have priority over organic access). |
| Previous URL - Detail | performance_src_organic_detail | dim | Detail of the organic source measured on events, ignoring the measurement of campaigns. Information within "event" range (several possible values per visit). It is independent of the rules for defining the main source (and may therefore be different, knowing that campaigns generally have priority over organic access). | |
| Social network | performance_src_social_networks | dim | Social media that generated a visit on your site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It has value only when the "Source" property contains the value "Social media". | |
| Search engine | performance_src_se | dim | Search engine that generated a visit to your site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It has value only when the "Source" property contains the value "Search engines". | |
| Webmail | performance_src_webmail | dim | Online electronic messaging that generated a visit on the site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It has value only when the "Source" property contains the value "Webmail". | |
| Direct access | performance_src_direct_access | dim | Direct accesses are accesses from your site (from page to page) or accesses for which we do not have the referrer information (previous URL). Information within "visit" range (only 1 value per visit, duplicated on all its events). It has value only when the "Source" property contains the value "Direct traffic". | |
| Referrer site - Domain | performance_src_referrer_site_domain | dim | Domain of organic sources of the "Referrer Sites" type. Information within "visit" range (only 1 value per visit, duplicated on all its events). It has value only when the "Source" property contains the value "Referrer sites". | |
| Src referrer site url | performance_src_referrer_site_url | dim | URLs of organic sources of the "Referrer Sites" type. Information within "visit" range (only 1 value per visit, duplicated on all its events). It has value only when the "Source" property contains the value "Referrer sites"... | |
| TRAFFIC - MARKETING SOURCES | Ad - Campaign | performance_src_campaign_ad | dim | Details of advertising campaigns on third-party sites that generated a visit on your site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It should have value only when the "Source" property contains the value "Advertisement". To get clicks on campaigns, just filter on event "Campaign offsite click". |
| Emailing - Campaign | performance_src_campaign_email | dim | Details of the emailing campaigns that generated a visit to your site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It should have value only when the "Source" property contains the value "Email marketing". To get clicks on campaigns, just filter on event "Campaign offsite click". | |
| SEA - Campaign | performance_src_campaign_sl | dim | Details of the SEA campaigns that generated a visit to your site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It should have value only when the "Source" property contains the value "Sponsored links". To get clicks on campaigns, just filter on event "Campaign offsite click". | |
| RSS campaign | performance_src_campaign_rss | dim | Details of the RSS campaigns that generated a visit to your site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It should have value only when the "Source" property contains the value "RSS". To get clicks on campaigns, just filter on event "Campaign offsite click". | |
| Affiliation - Campaign | performance_src_campaign_aff | dim | Details of the affiliation campaigns that generated a visit on your site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It should have value only when the "Source" property contains the value "Affiliation". To get clicks on campaigns, just filter on event "Campaign offsite click". | |
| Campaign - Medium | performance_src_medium | dim | Global family for campaign. Information within "visit" range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is "Marketing". | |
| CONTENT | Content ID | performance_content_id | dim | The ID of the content being displayed. |
| Content name | performance_content_name | dim | The name of the content being displayed. | |
| Content type | performance_content_type | dim | The type of content being displayed. | |
| Article name | performance_article_name | dim | The name of the article being displayed. | |
| CONTENT - EVENTS | Event | performance_event_name | dim | Event name that creates traffic. |
| Event ID | performance_event_id | dim | Unique ID of the event, defined by Piano Analytics. | |
| Event position | performance_event_position | dim | Position of the event amongst all the events during the same visit. Information within "event" scope (several possible values per visit). | |
| URL event | performance_event_url | dim | URL of the measured event. Information within "event" scope (several possible values per visit). | |
| Event collected time (UTC) | performance_hit_time_utc | dim | Precise utc datetime of the collected event. Information at "event" scope (several possible values per visit). | |
| Event timestamp | performance_event_time | dim | This property allows you to sort the events chronologically. Information at "event" scope (several possible values per visit). | |
| Event timestamp (UTC) | performance_event_time_utc | dim | This property allows you to sort the events chronologically. Information at "event" scope (several possible values per visit). | |
| Hour | performance_event_hour | dim | Collection time (that of our collectors, depending on the merger associated with the site) of the event. Information within "event" scope (several possible values per visit). | |
| Minute | performance_event_minute | dim | Minute of collection (that of our collectors, depending on the merger associated with the site) of the event. Information within "event" scope (several possible values per visit). | |
| Second | performance_event_second | dim | Second collection period (that of our collectors, depending on the merger associated with the site) of the event. Information within "event" scope (several possible values per visit). | |
| Event Time Minute | performance_event_time_minute_string | dim | Event time minute. | |
| Collection tag version | performance_event_collection_version | dim | Version of the tag used to measure the site. It allows you to see if your tags are up to date to benefit from all the new features. Information within "event" range (several possible values per visit). | |
| Collection platform | performance_event_collection_platform | dim | Event collection platform. | |
| CONTENT - PAGES | Page label | performance_page | dim | Label of the pages consulted. Information within "event" scope (several possible values per visit). |
| Page views (visit) | performance_visit_page_views | dim | Number of pages viewed (all "page.display" events) during a visit. Unlike the "Pages viewed" metric, which sums all these values, this property allows you to have a distribution of the pages viewed for each visit. Information within "visit" scope (only 1 value per visit). | |
| Pageview ID | performance_pageview_id | dim | Identifier of page view. Information within the "event" scope (several possible values per visit). | |
| Inter-pages duration | performance_page_duration | dim | Time elapsed between a page.display event and the next page.display event, within the same visit. Information within "event" scope (several possible values per visit). | |
| Page - position | performance_page_position | dim | Position of the page amongst all the page loads during the same visit. Information within "event" scope (several possible values per visit) and only for "page.display" events . | |
| Page - 1st level | performance_page_chapter1 | dim | First level of page storage (previously "Chapters"). This information is provided on "Page.display" events. It has an "event" scope (several possible values per visit) . | |
| Page - 2nd level | performance_page_chapter2 | dim | Second level of page storage (previously "Chapters"). This information is provided on "Page.display" events. It has an "event" scope (several possible values per visit) | |
| Page - 3rd level | performance_page_chapter3 | dim | Third level of page storage (previously "Chapters"). This information is provided on "Page.display" events. It has an "event" scope (several possible values per visit) . | |
| Page - with levels | performance_page_full_name | dim | Labelled of the pages consulted, with the complete tree structure. Information within "event" scope (several possible values per visit) . | |
| Page - position | performance_page_position | dim | Position of the page amongst all the page loads during the same visit. Information within "event" scope (several possible values per visit) and only for "page.display" events. | |
| Entry page | performance_visit_entrypage | dim | Label of the entry pages (the one of the 1st event of type "page.display" of the visit). Information within "visit" scope (only 1 value per visit). | |
| Entry page - 1st level | performance_visit_entrypage_chapter1 | dim | First level of storage of the entry pages (previously "Chapters"). This information is provided on "Page.display" events. It has a "visit" scope (only 1 value per visit). | |
| Entry page - 2nd level | performance_visit_entrypage_chapter2 | dim | Second level of storage of the entry pages (previously "Chapters"). This information is provided on "Page.display" events. It has a "visit" scope (only 1 value per visit). | |
| Entry page - 3rd level | performance_visit_entrypage_chapter3 | dim | Third level of storage of the entry pages (previously "Chapters"). This information is provided on "Page.display" events. It has a "visit" scope (only 1 value per visit). | |
| Entry page - with levels | performance_visit_entrypage_full_name | dim | Label of the entry pages with complete tree structure (the one of the 1st event of type "page.display" of the visit). Information within "visit" scope (only 1 value per visit). | |
| Exit page | performance_visit_exitpage | dim | Label of the output pages (the one of the last "page.display" event of the visit). Information within "visit" scope (only 1 value per visit). | |
| Exit page - 1st level | performance_visit_exitpage_chapter1 | dim | First level of storage of exit pages (previously "Chapters"). This information is provided on "Page.display" events. It has a "visit" scope (only 1 value per visit). | |
| Exit page - 2nd level | performance_visit_exitpage_chapter2 | dim | Second level of storage of exit pages (previously "Chapters"). This information is provided on "Page.display" events. It has a "visit" scope (only 1 value per visit). | |
| Exit page - 3nd level | performance_visit_exitpage_chapter3 | dim | Third level of storage of exit pages (previously "Chapters"). This information is provided on "Page.display" events. It has a "visit" scope (only 1 value per visit). | |
| Exit page - with levels | performance_visit_exitpage_full_name | dim | Labelled output pages with the complete tree structure (that of the last "page.display" event of the visit). Information within "visit" scope (only 1 value per visit). | |
| CONTENT - CLICKS | Click | performance_click | dim | Label of clicks made on the site, without tree structure. Information within "event" scope (several possible values per visit). |
| Click - 1st level | performance_click_chapter1 | dim | First level of click storage. Information within "event" scope (several possible values per visit). | |
| Click - 2nd level | performance_click_chapter2 | dim | Second level of click storage. Information within "event" scope (several possible values per visit). | |
| Click - 3rd level | performance_click_chapter3 | dim | Third level of click storage. Information within "event" scope (several possible values per visit). | |
| Click - with levels | performance_click_full_name | dim | Label of clicks made on the site, with tree structure. Information within "event" scope (several possible values per visit). | |
| Internal search click rank | performance_ise_click_rank | dim | Position of the clicked link in the list of results from an internal search. Information within "event" scope (several possible values per visit). | |
| CONTENT - ONSITE ADS | Onsite ad - Advertiser | performance_onsitead_advertiser | dim | Advertiser associated with onsite advertising campaigns (Publisher or Auto-promo). Information within "event" scope (several possible values per visit). |
| Onsite ad - Campaign | performance_onsitead_campaign | dim | Details of onsite advertising campaigns (Publisher or Auto-promo). Information within "event" scope (several possible values per visit). | |
| Onsite ad - Category | performance_onsitead_category | dim | Category associated with onsite advertising campaigns (Publisher or Auto-promo). Information within "event" scope (several possible values per visit). | |
| Onsite ad - Creation | performance_onsitead_creation | dim | Creation associated with onsite advertising campaigns (Publisher or Auto-promo). Information within "event" scope (several possible values per visit). | |
| Onsite ad - Detailed position | performance_onsitead_detailed_placement | dim | Detailed position of the banner associated with an onsite advertising campaign. Information within "event" scope (several possible values per visit). | |
| Onsite ad - Format | performance_onsitead_format | dim | Format associated with onsite advertising campaigns (Publisher or Auto-promo). Information within "event" scope (several possible values per visit). | |
| Onsite ad - General position | performance_onsitead_general_placement | dim | Overall position of the banner associated with an onsite advertising campaign. Information within "event" scope (several possible values per visit). | |
| Onsite ad - Type | performance_onsitead_type | dim | Type of the Onsite campaign measured (between Publisher and Auto-promo). Information within "event" scope (several possible values per visit). | |
| Onsite ad - URL | performance_onsitead_url | dim | URL of the site to which the Publisher campaign banner redirects. Information within "event" scope (several possible values per visit). | |
| Onsite ad - Variant | performance_onsitead_variant | dim | Variant associated with onsite advertising campaigns (Publisher or Auto-promo). Information within "event" scope (several possible values per visit). | |
| CONTENT - INTERNAL SEARCH ENGINE | Internal search - Keyword | performance_ise_keyword | dim | Keywords entered in internal search engines, whether or not they have led to results. Information within "event" scope (several possible values per visit). |
| Internal search - Page number | performance_ise_page | dim | Number of the result page consulted following a search in your internal engine. Information within "event" scope (several possible values per visit). | |
| Internal search - Result | performance_ise_result | dim | Distribution between the 2 types of search results on internal search engine: with or without result. Information within "event" scope (several possible values per visit). | |
| Internal search click rank | performance_ise_click_rank | dim | Position of the clicked link in the list of results from an internal search. Information within "event" scope (several possible values per visit). | |
| CONTENT - MV TESTING | MVT - Test | performance_mv_test | dim | Name of the test measured as part of Multivariate Testing (MVT). Information within "event" scope (several possible values per visit). |
| MVT - Variant | performance_mv_creation | dim | Name of the test variant for Multivariate Testing (MVT). Information within "event" scope (several possible values per visit). | |
| MVT - Wave | performance_mv_wave | dim | Wave of the test measured as part of Multivariate Testing (MVT). A wave is a grouping of several tests. Information within "event" scope (several possible values per visit). | |
| TECHNOLOGY - DEVICE | Device - Type | performance_device_type | dim | A device represents the support used (computer, tablet, smartphone, etc.). Information within "event" scope (several possible values per visit). |
| Device - Brand | performance_device_brand | dim | Brand of the device used by the visitor. Information within "event" scope (several possible values per visit). | |
| Device - Technical name | performance_device_name_tech | dim | Technical name of the device used by the visitor. Information within "event" scope (several possible values per visit). | |
| Screen width | performance_device_screen_width | dim | Screen width (in pixels). Information within "event" scope (several possible values per visit). | |
| Screen height | performance_device_screen_height | dim | Screen height (in pixels). Information within "event" scope (several possible values per visit). | |
| Screen diagonal (inch) | performance_device_screen_diagonal | dim | Screen diagonal (inch). Information mainly linked to the devices different from Desktop. Information within "event" scope (several possible values per visit). | |
| TECHNOLOGY - BROWSERS | Browser - group | performance_browser_group | dim | Browser group. Information within event scope (several possible values per visit). |
| Browser - version | performance_browser_version | dim | Precise version for browser used by the visitor. Information within "event" scope (several possible values per visit). | |
| Cookies | performance_browser_cookie_acceptance | dim | Acceptance of cookies by the browser (yes/no). Information within "event" scope (several possible values per visit). | |
| Window width | performance_device_display_width | dim | Actual width of the browser window (in pixels), especially when the browser is not in full screen Information at "event" range (several possible values per visit). | |
| Window height | performance_device_display_height | dim | Actual height of the browser window (in pixels), especially when the browser is not in full screen Information at "event" range (several possible values per visit). | |
| TECHNOLOGY - OS | OS | performance_os | dim | Operating System used with its version. Information within "event" scope (several possible values per visit). |
| OS - Group | performance_os_group | dim | Operating system group. Information within "event" scope (several possible values per visit). | |
| OS version | performance_os_version | dim | Precise version for OS used by the visitor. Information within "event" scope (several possible values per visit). | |
| OS version (marketing name) | performance_os_version_name | dim | The marketing name of the Operating System version, when it exists (e.g. KitKat, Snow Leopard). Information within "event" scope (several possible values per visit). | |
| TECHNOLOGY - APPLICATION | App ID | performance_app_id | dim | Application ID. Information within "event" scope (several possible values per visit). |
| App - version | performance_app_version | dim | Version of the mobile application informed about each event. Information within "event" scope (several possible values per visit). | |
| SALES INSIGHTS - TRANSACTIONS | Transaction ID | performance_transaction_id | dim | Order ID provided on the transaction confirmation event. |
| Transaction datetime | performance_transaction_date_time | dim | The date and time of transaction. | |
| Transaction date | performance_transaction_date | dim | The date of transaction | |
| Shipping method | performance_shipping_delivery | dim | Selected shipping method. | |
| Payment method | performance_payment_mode | dim | Payment method used (e.g. credit card). | |
| Cart lifetime | performance_cart_lifetime | dim | Cart lifecycle. Calculation : number of days between creation and transaction. | |
| Promotion code (transaction) | performance_transaction_promocode | dim | Promotion code filled in on the transaction. | |
| First purchase? | performance_transaction_firstpurchase | dim | Information (true/false) to determine if the recorded transaction is the customer's first. It has an "Event" scope and is only available on the "transaction.confirmation" event. | |
| Product category - 1st level | performance_product_cat1 | dim | First level of product storage. | |
| Product category - 2nd level | performance_product_cat2 | dim | Second level of product storage. | |
| Product category - 3rd level | performance_product_cat3 | dim | Third level of product storage. | |
| Product category - 4th level | performance_product_cat4 | dim | Fourth level of product storage. | |
| Product category - 5th level | performance_product_cat5 | dim | Fifth level of product storage. | |
| Product category - 6th level | performance_product_cat6 | dim | Sixth level of product storage. | |
| AV INSIGHTS - OVERVIEW | AV - Broadcast type | performance_av_broadcasting_type | dim | Type of Audio/Video content broadcast. Information within the "event" scope (several values per Audio/Video session). |
| Av content - type | performance_av_content_type | dim | Type of Audio/Video content. Information within the "event" scope (usually one value per Audio/Video session). | |
| AV INSIGHTS - CONTENTS | AV Content - Show | performance_av_show | dim | Audio/Video content broadcast. Information within the "event" scope (usually one value per Audio/Video session). |
| AV Content - Genre | performance_av_content_genre | dim | Type of Audio/Video content. Information within the "event" scope (usually one value per Audio/Video session). | |
| AV Content - Title | performance_av_content | dim | Title of the Audio/Video content. Information within the "event" scope (several values per Audio/Video session). | |
| AV - Channel | performance_av_channel | dim | Channel broadcasting Audio/Video content. Information within the "event" scope (usually one value per Audio/Video session). | |
| AV INSIGHTS - COMPLETION FUNNEL | Av Session - ID | performance_av_session_id | dim | Audio/Video session ID. An Audio/Video session is characterised by a set of Audio/Video events. An Audio/Video session can have a duration of 0 seconds or more. Information within the "Audio/Video session" scope (several values possible per visit). |
| AV INSIGHTS - QoS DELIVERY | AV Player - ID | performance_av_player | dim | Audio/Video player ID. Information within the "event" scope (usually one value per Audio/Video session). |
| CUSTOM | Users | performance_users | met | Number of users (identified visitors). These users are quite distinct over the period. |
| Converted users | performance_conv1_users | met | Number of users who have converted to a main goals. | |
| Active users | performance_highly_engaged_users | met | The number of highly engaged users. | |
| Daily users | performance_daily_users_product_demo | met | Users that have made at least one visit within the past day. | |
| Active Video Users | performance_active_video_users | met | Users with at least 2 Video Playbacks. | |
| High engagement users | performance_high_engagement_users | met | Users with an Engagement Score between 7-10. | |
| Low engagement users | performance_low_engagement_users | met | Users with an Engagement Score between 1-4. | |
| Page views | performance_page_loads | met | Number of times a page has been loaded. If the analysed element was not present on a page, the value of this metric will necessarily be 0. This metric has an Event scope and should not be confused with the "Pages Views (visits)" metric (which gives all the pages viewed during a visit, without relation to the analysed page) | |
| Time spent (minutes) | performance_time_spent | met | Total time spent on events. This metric is displayed in minutes. | |
| Time spent / visit (minutes) | performance_time_spent_per_visits | met | Average duration of visits to the site. Calculation: cumulative time spent / visits with duration. This metric has a Visit range and is expressed in minutes. | |
| Bounces | performance_bounces | met | Number of visits with less than 2 pages (0 or 1, regardless of the number of events). | |
| Bounce rate | performance_bounce_rate | met | Ratio between bounces and all visits. | |
| Visitors | performance_unique_visitors | met | Number of visitors (each people recognized mainly with a cookie and who has made at least 1 visit). These visitors are distincts on the period. | |
| Visits | performance_visits | met | A visit is defined as a set of events that occured on your site ("onsite" event) by the same visitor. If no event is measured during a defined period of time (usually 30 minutes), the visit ends. | |
| Visits with duration | performance_visits_with_duration | met | Number of visits with duration. | |
| Visits / user | performance_visits_per_user | met | Average number of visits per user (identified visitors). It can be calculated as Visits / User. | |
| Visits per visitor | performance_visits_per_visitor | met | Average number of visits per visitor. It can be calculated as Visits / visitor | |
| Converted visitors | performance_conv1_visitors | met | Number of visitors who converted to a main objective. | |
| Events | performance_events | met | Number of times an event occurred. | |
| Events (all) | performance_events_all | met | Number of events counted, including excluded events. | |
| Events with duration | performance_events_with_duration | met | Number of events with duration. | |
| Events / visitor | performance_events_per_visitor | met | Number of events per visitor. | |
| Time spent / event (minutes) | performance_time_spent_per_events | met | Average time spent between events. Calculation : Time spent / number of events with duration. | |
| Transactions | performance_transactions | met | Number of transaction.confirmation events. | |
| Transactions with turnover | performance_transactions_with_turnover | met | Number of transaction events with turnover. | |
| Distinct products (transaction) | performance_transactions_prod_bought | met | Number of distinct products in transactional events. | |
| Product quantities (transaction) | performance_transactions_prod_bought_qty | met | Summed quantities of products present in transactional events. | |
| Turnover excl. tax (transaction) | performance_transactions_turnover_taxfree | met | Turnover (excl. tax) from transactions. | |
| Turnover incl. tax (transaction) | performance_transactions_turnover_withtax | met | Turnover (incl. tax) from transactions. | |
| Purchases | performance_prod_purchased | met | Number of events involving product purchase during a transaction (regardless of product quantity). | |
| Purchased quantities | performance_prod_qty_purchased | met | Sum of product quantities purchased during transactions. | |
| Carts displayed | performance_carts_display | met | Number of times cart content was displayed. | |
| Product pages | performance_prod_page_loads | met | Number of product page display events. | |
| AV - plays | performance_av_plays | met | Number of plays over all Audio/Video sessions. | |
| AV - playbacks | performance_av_playbacks | met | Number of Audio/Video sessions where Audio/Video content was consumed . | |
| AV - resumes | performance_av_resumes | met | Number of resume playback over all Audio/Video sessions. | |
| AV - Sessions | performance_av_sessions | met | Number of Audio/Video sessions. A session is created from the first Audio/Video event, even if no Audio/Video content was consumed. A session is created after a STOP and also as soon as the content consumed changes. | |
| AV - Shares | performance_av_shares | met | Number of Audio/Video content shares . | |
| AV - Starts | performance_av_starts | met | Number of playback starts over all Audio/Video sessions. | |
| AV - Stops | performance_av_stops | met | Number of stops over all Audio/Video sessions. | |
| AV - Time spent (minutes) | performance_av_average_time_spent | met | Time spent on average during an Audio/Video session. This metric includes pause and buffering time spent. This metric is expressed in minutes. | |
| AV - Time spent rebuffering (minutes) | performance_av_average_time_rebuffering | met | Time spent buffering after playback start, on average, during an Audio/Video session. This metric is expressed in minutes. | |
| AV - Total time buffering (minutes) | performance_av_average_global_time_buffering | met | Time spent buffering (before and after playback start), on average during an Audio/Video session. This metric is expressed in minutes. | |
| AV - Content-time consumed (minutes) | performance_av_average_content_time_consumed | met | Duration of content consumed in average during an Audio/Video Playback. This metric is expressed in minutes. | |
| AV - Playback completion rate | performance_av_average_playback_completion_rate | met | Rate between content-time consumed and cumulative duration for contents. This metric is expressed in percentage. | |
| AV - Playback time (minutes) | performance_av_average_time_playback | met | Time spent consuming content, on average, during an Audio/Video playback. This metric does not include pause and buffering periods. This metric is expressed in minutes. | |
| AV - Cumulative time spent (minutes) | performance_av_time_spent | met | Cumulative time spent on Audio/Video contents. This metric includes pause and buffering time spent. This metric is expressed in milliseconds. | |
| AV - Cumulative playback time | performance_av_time_playback | met | Time spent consuming content, over all Audio/Video sessions. This metric does not include pause and buffering periods. This metric is expressed in milliseconds. |