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Field list for Amazon Seller Central

51 metrics and 46 dimensions available

CategoryFieldCodeTypeDescription
TimeYearyeardim
Year of week (Sun-Sat)year_of_weekdim
Year of week (Mon-Sun)year_of_week_isodim
Year & monthyear_monthdim
Monthmonthdim
Year & week (Sun-Sat)year_weekdim
Year & week (Mon-Sun)year_week_isodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)week_isodim
Day of monthday_of_monthdim
Day of week (Sun-Sat)day_of_week_namedim
Day of week (Mon-Sun)day_of_week_name_isodim
Datedatedim
Datetimeatomdim
SellerSeller IDseller_iddimAmazon seller ID, it is unique to a given seller.
MarketplaceMarketplace IDmarketplace_iddimAmazon marketplace identifier.
Marketplace namemarketplace_namedimAmazon marketplace name.
OrderAmazon order IDamazon_order_iddimUnique identifier for the order assigned by Amazon.
Merchant order IDmerchant_order_iddimMerchant-defined identifier for the order.
Purchase datepurchase_datedimDate the order was placed.
Purchase datetimepurchase_datetimedimDate and time the order was placed.
Last updated datelast_updated_datedimDate the order was last updated.
Last updated datetimelast_updated_datetimedimDate and time the order was last updated.
Order statusorder_statusdimCurrent status of the order (e.g., New, Pending, Shipped, Delivered, Closed).
Order channelorder_channeldimChannel through which the order was initiated (e.g., website, mobile app, third-party marketplace).
Sales channelsales_channeldimChannel through which the order was placed (e.g., Amazon.com, Amazon App, Amazon Marketplace).
ProductProduct nameproduct_namedimTitle of the product being ordered.
(Parent) ASINparent_asindimIdentifiers (ASINs) of the related items that are parents of this item.
(Child) ASINchild_asindimIdentifiers (ASINs) of the related items that are children of this item.
SKUskudimStock Keeping Unit, a seller-specified identifier for an Amazon listing.
ASINasindim
BrandbranddimName of the brand associated with an Amazon catalog item.
TitletitledimName, or title, associated with an Amazon catalog item.
Item statusitem_statusdimStatus of the individual items in the order (e.g., Ordered, In Stock, Shipped, Delivered, Canceled).
CurrencycurrencydimCurrency in which the order was placed.
Promotion IDspromotion_idsdimIDs of any promotions applied to the order.
Is business orderis_business_orderdimIndicates whether the order is a business order.
Purchase order numberpurchase_order_numberdimPurchase order number associated with the order, if applicable.
Price designationprice_designationdimIndicates the method used to determine the price of the order (e.g., Standard Price, Configurable Price).
Signature confirmation recommendedsignature_confirmation_recommendeddimIndicates whether signature confirmation is recommended for the shipping address.
Item quantityitem_quantitymetThe quantity of the item ordered.
Item priceitem_pricemetPrice of each individual item.
Item taxitem_taxmetSales tax applicable to each item.
Gift wrap pricegift_wrap_pricemetCost of any gift wrapping selected by the customer.
Gift wrap taxgift_wrap_taxmetSales tax applicable to the gift wrapping cost.
Item promotion discountitem_promotion_discountmetDiscount applied to the total price of the items.
SalesOrdered product salesordered_product_salesmetTotal revenue from products ordered, excluding taxes and shipping costs.
Ordered product sales - B2Bordered_product_sales_b2bmetTotal revenue from products ordered by business-to-business B2B customers, excluding taxes and shipping costs.
Units orderedunits_orderedmetTotal number of units ordered, regardless of whether they were fulfilled or refunded.
Units ordered - B2Bunits_ordered_b2bmetTotal number of units ordered by B2B customers.
Total order itemstotal_order_itemsmetTotal number of items ordered, including multiple quantities of the same product.
Total order items - B2Btotal_order_items_b2bmetTotal number of items ordered by B2B customers.
Average sales per order itemaverage_sales_per_order_itemmetAverage revenue per order item, calculated by dividing orderedProductSales by totalOrderItems.
Average sales per order item - B2Baverage_sales_per_order_item_b2bmetAverage revenue per order item for B2B orders, calculated by dividing orderedProductSalesB2B by totalOrderItemsB2B.
Average units per order itemaverage_units_per_order_itemmetAverage number of units per order item, calculated by dividing unitsOrdered by totalOrderItems.
Average units per order item - B2Baverage_units_per_order_item_b2bmetAverage number of units per order item for B2B orders, calculated by dividing unitsOrderedB2B by totalOrderItemsB2B.
Average selling priceaverage_selling_pricemetAverage selling price per unit, calculated by dividing orderedProductSales by unitsOrdered.
Average selling price - B2Baverage_selling_price_b2bmetAverage selling price per unit for B2B orders, calculated by dividing orderedProductSalesB2B by unitsOrderedB2B.
Average offer countaverage_offer_countmetThe average number of offers listed for sale created on the particular day.
Average parent itemsaverage_parent_itemsmetThe average number of parent items listed for sale created on the particular day.
ShippingFulfillment channelfulfillment_channeldimChannel through which the order will be fulfilled (e.g., Seller Fulfilled Prime, Amazon Fulfilled).
Ship service levelship_service_leveldimShipping service level chosen by the customer.
Ship cityship_citydimCity where the order should be shipped.
Ship stateship_statedimState or province where the order should be shipped.
Ship postal codeship_postal_codedimPostal code where the order should be shipped.
Ship countryship_countrydimCountry where the order should be shipped.
Shipped product salesshipped_product_salesmetTotal revenue from products shipped, excluding taxes and shipping costs.
Units shippedunits_shippedmetTotal number of units shipped.
Orders shippedorders_shippedmetTotal number of orders shipped.
Shipping priceshipping_pricemetTotal shipping cost for the order.
Shipping taxshipping_taxmetSales tax applicable to the shipping cost.
Ship promotion discountship_promotion_discountmetDiscount applied to the shipping cost.
RefundsUnits refundedunits_refundedmetTotal number of units refunded.
Refund raterefund_ratemetPercentage of units refunded, calculated by dividing unitsRefunded by unitsOrdered.
A-to-z claims grantedclaims_grantedmetTotal number of claims granted.
Claims amountclaims_amountmetTotal amount of money paid out in claims.
TrafficPage views - mobile appmobile_app_page_viewsmetNumber of page views from mobile apps.
Page views - mobile app - B2Bmobile_app_page_views_b2bmetNumber of page views from mobile apps for B2B customers.
Page views - browserbrowser_page_viewsmetNumber of page views from desktop browsers.
Page views - browser - B2Bbrowser_page_views_b2bmetNumber of page views from desktop browsers for B2B customers.
Page views - totalpage_viewsmetTotal number of page views.
Page views - total - B2Bpage_views_b2bmetTotal number of page views for B2B customers.
Sessions - mobile appmobile_app_sessionsmetNumber of sessions from mobile apps.
Sessions - mobile app - B2Bmobile_app_sessions_b2bmetNumber of sessions from mobile apps for B2B customers.
Sessions - browserbrowser_sessionsmetNumber of sessions from desktop browsers.
Sessions - browser - B2Bbrowser_sessions_b2bmetNumber of sessions from desktop browsers for B2B customers.
Sessions - totalsessionsmetTotal number of sessions.
Sessions - total - B2Bsessions_b2bmetTotal number of sessions for B2B customers.
Unit session percentageunit_session_percentagemetPercentage of sessions that resulted in a unit sale.
Unit session percentage - B2Bunit_session_percentage_b2bmetPercentage of sessions that resulted in a unit sale for B2B customers.
Order item session percentageorder_item_session_percentagemetPercentage of sessions that resulted in an order.
Order item session percentage - B2Border_item_session_percentage_b2bmetPercentage of sessions that resulted in an order for B2B customers.
Featured offer (buy box) percentagebuy_box_percentagemetPercentage of time your products were displayed in the Buy Box.
Featured offer (buy box) percentage - B2Bbuy_box_percentage_b2bmetPercentage of time your products were displayed in the Buy Box for B2B customers.
FeedbackFeedback receivedfeedback_receivedmetTotal number of feedback ratings received.
Negative feedback receivednegative_feedback_receivedmetTotal number of negative feedback ratings received.
Received negative feedback ratereceived_negative_feedback_ratemetPercentage of feedback ratings that were negative, calculated by dividing negativeFeedbackReceived by feedbackReceived.