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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| TIME | Year | year | dim | |
| Year of week (Sun-Sat) | yearOfWeek | dim | ||
| Year of week (Mon-Sun) | yearOfWeekIso | dim | ||
| Year & month | yearMonth | dim | ||
| Month | month | dim | ||
| Year & week (Sun-Sat) | yearWeek | dim | ||
| Year & week (Mon-Sun) | yearWeekIso | dim | ||
| Week (Sun-Sat) | week | dim | ||
| Week (Mon-Sun) | weekIso | dim | ||
| Day of week | dayOfWeek | dim | ||
| Day of week (Sun-Sat) | dayOfWeekName | dim | ||
| Day of week (Mon-Sun) | dayOfWeekNameIso | dim | ||
| Date | date | dim | ||
| Day of month | dayOfMonth | dim | ||
| Hour | hour | dim | ||
| ACCOUNT | Report suite ID | real_report_suite_id | dim | The report suite ID |
| Report suite name | report_suite_name | dim | The report suite display name | |
| Account | account | dim | ||
| Account ID | account_id | dim | ||
| SEGMENT | Segment | segment | dim | |
| Segment ID | segmentId | dim | ||
| TRAFFIC SOURCE | Referrer | referrer | dim | The domain or URL where your visitors came from before they arrived at your site |
| Referrer Type | referrerType | dim | Hard drive referrers are recorded when visitors click a link in an HTML document located on their own hard drive and arrive at your site as a result. Other website referrers are recorded when visitors click a link located on a page on another website (not defined as part of your site) and arrive at your website. Search engine referrers are recorded when visitors use a search engine to access your site | |
| Referrer domain | referringDomain | dim | The base domain, without the query string or subdirectories, where your visitors came from before they arrived at your site | |
| Referring domain (original) | referringDomainOriginal | dim | ||
| SESSION | Visit length | timeVisit | dim | |
| Time prior to event | timePrior | dim | The amount of time that passes before a selected conversion event occurs in a visit | |
| Return frequency | returnFrequency | dim | The number of visitors who returned to your site within one of the following categories (representing the time lapse between visits): less than 1 day, 1-3 days, 3-7 days, 8-14 days, 14 days to 1 month and longer than 1 month | |
| Visit number | visitNumber | dim | The visit number for each visitor that comes to your site | |
| BROWSER & NETWORK | Browser | browser | dim | The types and versions of browsers that visitors use |
| Browser type | browserType | dim | The major browser families, such as Microsoft and Google, that visitors use | |
| Browser width | browserWidth | dim | The widths (in pixels) of the browsers your visitors use to view your site | |
| Browser height | browserHeight | dim | The heights (in pixels) of the browsers your visitors use to view your site | |
| Operating system | operatingSystem | dim | The operating systems that visitors use | |
| Connection type | connectionType | dim | The Internet connection speed that visitors to your site have, for example, modem, LAN, mobile traffic, and so forth | |
| Cookies enabled | cookiesEnabled | dim | Visitors to your site that use cookies while browsing | |
| Java enabled | javaEnabled | dim | Visitors to your site that use Java | |
| Javascript enabled | javaScriptEnabled | dim | Visitors to your site that have JavaScript enabled | |
| JavaScript version | javaScriptVersion | dim | The versions of JavaScript your visitors' browsers use while viewing your site | |
| Monitor color depth | monitorColorDepth | dim | Your visitors' most popular color depth settings as configured on their computer. Color depth refers to the number of colors that can be displayed on the screen | |
| Monitor resolution | monitorResolution | dim | The screen resolutions your visitors use, as configured on their computers | |
| MOBILE | Mobile audio support | mobileAudioSupport | dim | Groups mobile devices based on the types of audio formats they support |
| Mobile carrier | mobileCarrier | dim | The wireless service provider (Verizon, AT&T, Sprint, and so on) used by site and app visitors | |
| Mobile color depth | mobileColorDepth | dim | Data about color depth that visitors to your web site have their computers set to. Color depth refers to the number of colors that can be displayed on the screen | |
| Mobile cookie support | mobileCookieSupport | dim | Groups mobile device hits by whether they support cookies or not | |
| Mobile device name | mobileDeviceName | dim | Groups mobile devices by the device name. For iOS, the device name is a comma-separated, two-digit string that identifies the iOS device. The first number typically represents the device generation, and the second number typically versions different members of the device family | |
| Mobile device number transmit | mobileDeviceNumberTransmit | dim | Groups mobile devices based on whether Device Number Transmit is supported. Also includes an Unknown group for those devices where Device Number Transmit support cannot be determined | |
| Mobile device type | mobileDeviceType | dim | Groups mobile devices into mobile phones, tablets, e-readers, gaming consoles, televisions, set-top boxes, media players and other high-level categories to let you see the distribution between mobile device types | |
| mobile DRM | mobileDRM | dim | Groups mobile devices based on the type of Digital Rights Management (DRM) they support. DRM groups include Forward Lock, Combined Delivery, Separate Delivery, and Unknown | |
| Mobile image support | mobileImageSupport | dim | Groups mobile devices based on the types of images they support | |
| Mobile information services | mobileInformationServices | dim | Groups mobile devices based on the news services (Channel I/B, EZ News Flash, W+INFO, and so on.) that they support | |
| Mobile Java version | mobileJavaVM | dim | Groups mobile devices based on the Java version that they support. The Java Version report identifies the Java version by the Java Specification Request (JSR) supported by the device | |
| Mobile mail decoration | mobileMailDecoration | dim | Groups mobile devices based on whether the device supports DecoMail, which allows a user to decorate their mail with graphics and animations. Also includes an Unknown group for those devices where Decoration Mail support cannot be determined | |
| Mobile manufacturer | mobileManufacturer | dim | Groups mobile device hits to your site by mobile device manufacturer. The report displays the type of manufacturer, number of views for each manufacturer, and the corresponding percentages | |
| Mobile max bookmark URL length | mobileMaxBookmarkUrlLength | dim | Groups mobile devices based on the maximum supported length, in characters, of a bookmark URL | |
| Mobile max browser URL length | mobileMaxBrowserUrlLength | dim | Groups mobile devices based on the maximum supported length, in characters, of a Web browser URL | |
| Mobile max mail URL length | mobileMaxMailUrlLength | dim | Groups mobile devices based on the maximum supported length, in characters, of an Email URL | |
| Mobile net protocols | mobileNetProtocols | dim | Groups mobile devices based on the network protocols (GPRS, CSD, EDGE, HSCSD, and so on) that they support. Also includes an Unknown group for unidentified network protocols | |
| Mobile OS | mobileOS | dim | Groups mobile devices based on the mobile operating system running on the device. Mobile operating systems include Windows, RIM, iOS, Symbian, and so forth. The report also includes an Unknown group for unidentified mobile operating systems | |
| Mobile push to talk | mobilePushToTalk | dim | Groups mobile devices based on whether the device supports Push To Talk (PTT). The report also includes an Unknown group for those devices where PTT support cannot be determined | |
| Mobile screen height | mobileScreenHeight | dim | The screen height for various mobile devices and the number of views for each screen height | |
| Mobile screen size | mobileScreenSize | dim | Groups mobile device hits to your site by the screen size of the device | |
| Mobile screen width | mobileScreenWidth | dim | The screen width for various mobile devices and the number of views for each screen width | |
| Mobile video support | mobileVideoSupport | dim | Groups mobile devices based on the types of video formats they support | |
| CONTENT | Domain | domain | dim | The organizations and Internet service providers your visitors use to browse your site. Examples of these organizations include comcast.com, verizon.com, and aol.com. These companies offer services that users subscribe to so they can access the Internet |
| Top level domain | topLevelDomain | dim | Domain extension of the originating domain through which the user is browsing the web (meaning, the ISP). Domains ending in Commercial (.com), Network (.net), Education (.edu), Government (.gov) and Organization (.org) are usually based in the United States, and are listed separately from the rest of the countries | |
| Server | server | dim | The servers of your web site that are being tracked | |
| Site section | siteSection | dim | The site sections of your web site that are being tracked | |
| Entry page | entryPage | dim | The pages on your site that are the first ones seen by new visits | |
| Entry page (original) | entryPageOriginal | dim | The first page viewed for first-time visitors to your site | |
| Page | page | dim | The pages on your site | |
| Pages not found | pagesNotFound | dim | Pages not found (broken pages) on your site, commonly referred to as 404 pages | |
| Page depth | pageDepth | dim | The average number of clicks it takes users to get to a certain page in the website | |
| Path length | pathLength | dim | The depth of each visit to your site, i.e. how many pages the average visitor to your site views before leaving | |
| Custom link | linkCustom | dim | The links that visitors to your site prefer. The specific links that you would like to be tracked must be modified with special tags | |
| Download link | linkDownload | dim | Files that have been downloaded from your website. These files can be any type of file you want to track, including user manuals, presentations, audio, or video files. This report requires that link tracking code is installed on the site that you are tracking | |
| Exit link | linkExit | dim | Any link that takes a visitor away from your site. These links include links to partner or affiliate websites | |
| VIDEO | Video | video | dim | |
| Video ad | videoAd | dim | ||
| Video segment | videoSegment | dim | ||
| Video content type | videoContentType | dim | ||
| Videos | videos | dim | ||
| Video players | videoPlayers | dim | ||
| LOCATION | City | geoCity | dim | City (information from Digital Envoy) |
| Country | geoCountry | dim | Country (information from Digital Envoy) | |
| Geographical region | geoRegion | dim | Region / State (information from Digital Envoy) | |
| Designated market area | geoDMA | dim | ||
| State/region | state | dim | Geographic region | |
| ZIP/postal code | zip | dim | ||
| Language | language | dim | The language setting in the visitor's browser | |
| Timezone | timeZone | dim | The time zones from which your visitors are coming | |
| SEARCH ENGINE | Search engine | searchEngine | dim | Which search engines that people are using to find your web page |
| Search Engine - paid | searchEnginePaid | dim | Which paid-keyword search engines that people are using to find your web page | |
| Search engine - natural | searchEngineNatural | dim | Which natural-keyword search engines people are using to find your web page | |
| Search keyword | searchEngineKeyword | dim | A breakdown of search keywords that have been used to find your site | |
| Search keyword - paid | searchEnginePaidKeyword | dim | A breakdown of paid search keywords that have been used to find your site | |
| Search keyword - natural | searchEngineNaturalKeyword | dim | A breakdown of natural search keywords that have been used to find your site | |
| All search page rank | searchEngineNaturalPageRank | dim | The rank of your site from among all listings for your visitor's searches, including paid and natural search page ranking data | |
| SOCIAL MEDIA | Social term | socialTerm | dim | |
| Social content provider | socialContentProvider | dim | ||
| Social author | socialAuthor | dim | ||
| Social link | socialLink | dim | ||
| Social terms list | socialTermsList | dim | ||
| Social average sentiment | socialAverageSentiment | dim | ||
| Social property | socialProperty | dim | ||
| Social asset tracking code | socialAssetTrackingCode | dim | ||
| OTHER DIMENSIONS | Account summary | accountSummary | dim | |
| Customer loyalty | customerLoyalty | dim | Purchasing patterns of customers based on four categories of loyalty: Not a Customer, New Customer, Return Customer, Loyal Customer | |
| Product | product | dim | ||
| Tracking code | trackingCode | dim | ||
| Category | category | dim | ||
| First touch channel | firstTouchChannel | dim | ||
| First touch channel detail | firstTouchChannelDetail | dim | ||
| Last touch channel | lastTouchChannel | dim | ||
| Last touch channel detail | lastTouchChannelDetail | dim | ||
| Survey base | surveyBase | dim | ||
| Test & Target | tntBase | dim | ||
| SESSION | Instances | instances | met | |
| Page views | pageViews | met | ||
| Total page views | totalPageViews | met | ||
| Total visits | totalVisits | met | ||
| Average time spent on page (min) | averageTimeSpentOnPage | met | ||
| Entries | entries | met | ||
| Entrance rate | entranceRate | met | ||
| Exits | exits | met | ||
| Exit rate | exitRate | met | ||
| Bots | bots | met | ||
| VISITS | Visits | visits | met | |
| Unique visitors | visitors | met | Unique visitors represent the number of de-duplicated (counted only once) visitors to your website over the course of a specified time period. A unique visitor is determined with cookies. Unique visitors are calculated based on the selected reporting period. Any visitor during that reporting period will be counted only once | |
| Return visits | returnVisits | met | How many individuals have visited your site more than once | |
| Daily return visits | returnVisitsDaily | met | The number of visitors to your website more than once on a given day. A day is defined as the last 24-hour period | |
| Hourly visitors | visitorsHourly | met | ||
| Hourly total visitors | totalVisitorsHourly | met | ||
| Daily visitors | visitorsDaily | met | ||
| Daily total visitors | totalVisitorsDaily | met | ||
| Weekly visitors | visitorsWeekly | met | ||
| Weekly total visitors | totalVisitorsWeekly | met | ||
| Monthly visitors | visitorsMonthly | met | ||
| Monthly total visitors | totalVisitorsMonthly | met | ||
| Quarterly visitors | visitorsQuarterly | met | ||
| Quarterly total visitors | totalVisitorsQuarterly | met | ||
| Yearly visitors | visitorsYearly | met | ||
| Yearly total visitors | totalVisitorsYearly | met | ||
| Single page visits | singleAccess | met | ||
| New visitors | visitorsNew | met | ||
| New visitors rate | visitorsNewRate | met | ||
| Average visit depth | averageVisitDepth | met | ||
| Bounces | bounces | met | ||
| Bounce rate | bounceRate | met | ||
| Path views | pathViews | met | ||
| Total time spent (min) | totalTimeSpent | met | ||
| Total time spent (h:m:s) | totalTimeSpent_hms | met | ||
| Average page depth | averagePageDepth | met | ||
| Average time spent on site (min) | averageTimeSpentOnSite | met | ||
| Average time spent on site (h:m:s) | averageTimeSpentOnSite_hms | met | ||
| MOBILE | Mobile views | mobileViews | met | |
| Mobile visitors daily | mobileVisitorsDaily | met | ||
| Mobile visits | mobileVisits | met | ||
| Mobile carrier | mobileCarrierMetric | met | ||
| ECOMMERCE | Revenue | revenue | met | |
| Total revenue | totalRevenue | met | ||
| Lifetime revenue | lifetimeRevenue | met | ||
| Lifetime total revenue | lifetimeTotalRevenue | met | ||
| Participation revenue | participationRevenue | met | ||
| Lifetime participation revenue | lifetimeParticipationRevenue | met | ||
| Orders | orders | met | ||
| Total orders | totalOrders | met | ||
| Lifetime orders | lifetimeOrders | met | ||
| Lifetime total orders | lifetimeTotalOrders | met | ||
| Participation orders | participationOrders | met | ||
| Lifetime participation orders | lifetimeParticipationOrders | met | ||
| Units | units | met | ||
| Total units | totalUnits | met | ||
| Lifetime units | lifetimeUnits | met | ||
| Lifetime total units | lifetimeTotalUnits | met | ||
| Participation units | participationUnits | met | ||
| Lifetime participation units | lifetimeParticipationUnits | met | ||
| CUSTOMERS | New customers | customersNew | met | Visitors who made 1 purchase until the end of that visit |
| Returning customers | customersReturn | met | Visitors who made 2 purchases until the end of the visit where they made 2nd purchase | |
| Loyal customers | customersLoyal | met | Visitors who made 3+ purchases until the end of the visit where they made most recent purchase | |
| Daily customers | customersDaily | met | ||
| Weekly Customers | customersWeekly | met | ||
| Monthly customers | customersMonthly | met | ||
| Quarterly customers | customersQuarterly | met | ||
| Yearly customers | customersYearly | met | ||
| CHECKOUT | Checkouts | checkouts | met | |
| Total checkout | totalCheckout | met | ||
| Lifetime checkout | lifetimeCheckout | met | ||
| Lifetime total checkouts | lifetimeTotalCheckouts | met | ||
| Participation checkouts | participationCheckouts | met | ||
| Lifetime participation checkouts | lifetimeParticipationCheckouts | met | ||
| CART | Carts | carts | met | |
| Total carts | totalCarts | met | ||
| Total cart views | totalCartViews | met | ||
| Lifetime carts | lifetimeCarts | met | ||
| Lifetime total carts | lifetimeTotalCarts | met | ||
| Participation carts | participationCarts | met | ||
| Lifetime participation carts | lifetimeParticipationCarts | met | ||
| Cart views | cartViews | met | ||
| Cart additions | cartAdditions | met | ||
| Cart removals | cartRemovals | met | ||
| Lifetime cart views | lifetimeCartViews | met | ||
| Total cart additions | totalCartAdditions | met | ||
| Total cart removals | totalCartRemovals | met | ||
| Lifetime cart additions | lifetimeCartAdditions | met | ||
| Lifetime cart removals | lifetimeCartRemovals | met | ||
| Lifetime total cart views | lifetimeTotalCartViews | met | ||
| Lifetime total cart additions | lifetimeTotalCartAdditions | met | ||
| Lifetime total cart removals | lifetimeTotalCartRemovals | met | ||
| Participation cart views | participationCartViews | met | ||
| Participation cart additions | participationCartAdditions | met | ||
| Participation cart removals | participationCartRemovals | met | ||
| Lifetime participation cart views | lifetimeParticipationCartViews | met | ||
| Lifetime participation cart additions | lifetimeParticipationCartAdditions | met | ||
| Lifetime participation cart removals | lifetimeParticipationCartRemovals | met | ||
| VIDEO | Reloads | reloads | met | |
| Video views | videoViews | met | ||
| Video visits | videoVisits | met | ||
| Video visitors daily | videoVisitorsDaily | met | ||
| Video time | videoTime | met | Total time spent viewing the video | |
| Video start | videoStart | met | Indicates that a visitor has viewed some portion of a video | |
| Video complete | videoComplete | met | Indicates that a visitor has viewed a complete video or ad | |
| Videos segment views | videoSegmentViews | met | ||
| Video ad start | videoAdStart | met | Indicates that a visitor has viewed some portion of an ad | |
| Video ad complete | videoAdComplete | met | Indicates that a visitor has viewed a complete ad | |
| SOCIAL MEDIA | Social mentions | socialMentions | met | |
| Social reach | socialReach | met | ||
| Social total sentiment | socialTotalSentiment | met | ||
| Social like adds | socialLikeAdds | met | ||
| Social page views | socialPageViews | met | ||
| Social post views | socialPostViews | met | ||
| Social Facebook story tellers | socialFbStorytellers | met | ||
| Social Facebook stories | socialFbStories | met | ||
| Social recommends | socialPubRecommends | met | ||
| Social comments | socialPubComments | met | ||
| Social subscribers | socialPubSubscribers | met | ||
| Social posts | socialPubPosts | met |