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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| Time | Year | partners_daily_year | dim | |
| Year of week (Sun-Sat) | partners_daily_year_of_week | dim | ||
| Year of week (Mon-Sun) | partners_daily_year_of_week_iso | dim | ||
| Year & month | partners_daily_year_month | dim | ||
| Month | partners_daily_month | dim | ||
| Year & week (Sun-Sat) | partners_daily_year_week | dim | ||
| Year & week (Mon-Sun) | partners_daily_year_week_iso | dim | ||
| Week (Sun-Sat) | partners_daily_week | dim | ||
| Week (Mon-Sun) | partners_daily_week_iso | dim | ||
| Day of month | partners_daily_day_of_month | dim | ||
| Day of week (Sun-Sat) | partners_daily_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | partners_daily_day_of_week_name_iso | dim | ||
| Date | partners_daily_date | dim | ||
| Datetime | partners_daily_atom | dim | ||
| App | App ID | partners_daily_app_id | dim | The ID of the app. |
| App name | partners_daily_app_name | dim | The name of the app. | |
| Campaign | Campaign name | partners_daily_campaign_name | dim | The name of the campaign. |
| Agency / PDM | partners_daily_agency_pdm | dim | The agency / PDM. | |
| Media Source | partners_daily_media_source | dim | The media source. | |
| Country code | partners_daily_geo | dim | The country code. | |
| Impressions | partners_daily_impressions | met | The number of impressions. | |
| Clicks | partners_daily_clicks | met | The number of clicks. | |
| CTR | partners_daily_ctr | met | The percentage of ads that were clicked. (Clicks / impressions). | |
| Installs | partners_daily_installs | met | The number of installs. | |
| Conversion rate | partners_daily_conversion_rate | met | The conversion rate. (Installs / clicks). | |
| Sessions | partners_daily_sessions | met | The number of sessions. | |
| Loyal Users | partners_daily_loyal_users | met | The number of loyal users. | |
| Loyal users per install | partners_daily_loyal_user_per_install | met | The number loyal users per install. (Loyal users / Installs). | |
| Total revenue | partners_daily_total_revenue | met | The total revenue from the app. | |
| Total cost | partners_daily_total_cost | met | The total cost. | |
| Average eCPI | partners_daily_cost_per_install | met | Cost per install. (Total cost / Installs). | |
| ROI | partners_daily_roi | met | Return of investment. ((Total revenue - Total cost) / Total cost). | |
| ARPU | partners_daily_arpu | met | Average revenue per user. (Total revenue / Installs). | |
| Achievement unlocked (Unique users) | partners_daily_af_achievement_unlocked_unique_users | met | The number of unique users triggering achievement unlocked event. | |
| Achievement unlocked (Event counter) | partners_daily_af_achievement_unlocked_events | met | The number of times achievement unlocked event was triggered. | |
| Achievement unlocked (CVR) | partners_daily_af_achievement_unlocked_cvr | met | Conversion rate for achievement unlocked event. (Achievement unlocked (Event counter) / impressions). | |
| Achievement unlocked (CPA) | partners_daily_af_achievement_unlocked_cpa | met | Cost per action for achievement unlocked event. (Total cost / achievement unlocked (Event counter)). | |
| Ad click (Unique users) | partners_daily_af_ad_click_unique_users | met | The number of unique users triggering ad click event. | |
| Ad click (Event counter) | partners_daily_af_ad_click_events | met | The number of times ad click event was triggered. | |
| Ad click (CVR) | partners_daily_af_ad_click_cvr | met | Conversion rate for ad click event. (Ad click (Event counter) / impressions). | |
| Ad click (CPA) | partners_daily_af_ad_click_cpa | met | Cost per action for ad click event. (Total cost / ad click (Event counter)). | |
| Ad view (Unique users) | partners_daily_af_ad_view_unique_users | met | The number of unique users triggering ad view event. | |
| Ad view (Event counter) | partners_daily_af_ad_view_events | met | The number of times ad view event was triggered. | |
| Ad view (CVR) | partners_daily_af_ad_view_cvr | met | Conversion rate for ad view event. (Ad view (Event counter) / impressions). | |
| Ad view (CPA) | partners_daily_af_ad_view_cpa | met | Cost per action for ad view event. (Total cost / ad view (Event counter)). | |
| Add payment info (Unique users) | partners_daily_af_add_payment_info_unique_users | met | The number of unique users triggering add payment info event. | |
| Add payment info (Event counter) | partners_daily_af_add_payment_info_events | met | The number of times add payment info event was triggered. | |
| Add payment info (CVR) | partners_daily_af_add_payment_info_cvr | met | Conversion rate for add payment info event. (Add payment info (Event counter) / impressions). | |
| Add payment info (CPA) | partners_daily_af_add_payment_info_cpa | met | Cost per action for add payment info events. (Total cost / add payment info (Event counter)). | |
| Add to cart (Unique users) | partners_daily_af_add_to_cart_unique_users | met | The number of unique users triggering add to cart events of specific items. | |
| Add to cart (Event counter) | partners_daily_af_add_to_cart_events | met | The number of times add to cart events of specific items was triggered. | |
| Add to cart (CVR) | partners_daily_af_add_to_cart_cvr | met | Conversion rate for add to cart events. (Add to cart (Event counter) / impressions). | |
| Add to cart (CPA) | partners_daily_af_add_to_cart_cpa | met | Cost per action for add to cart events. (Total cost / add to cart (Event counter)). | |
| Add to wishlist (Unique users) | partners_daily_af_add_to_wishlist_unique_users | met | The number of unique users triggering add to wishlist events of specific items. | |
| Add to wishlist (Event counter) | partners_daily_af_add_to_wishlist_events | met | The number of times add to wishlist events of specific items was triggered. | |
| Add to wishlist (CVR) | partners_daily_af_add_to_wishlist_cvr | met | Conversion rate for add to wishlist events. (Add to wishlist (Event counter) / impressions). | |
| Add to wishlist (CPA) | partners_daily_af_add_to_wishlist_events_cpa | met | Cost per action for add to cart events. (Total cost / add to wishlist (Event counter)). | |
| Complete registration (Unique users) | partners_daily_af_complete_registration_unique_users | met | The number of unique users completed a registration event. | |
| Complete registration (Event counter) | partners_daily_af_complete_registration_events | met | The number of times complete registration event was triggered. | |
| Complete registration (CVR) | partners_daily_af_complete_registration_cvr | met | Conversion rate for completed registrations. (Complete registration (Event counter) / impressions). | |
| Complete registration (CPA) | partners_daily_af_complete_registration_cpa | met | Cost per action for complete registration events. (Total cost / complete registration (Event counter)). | |
| Content view (Unique users) | partners_daily_af_content_view_unique_users | met | The number of unique users viewed content view event. | |
| Content view (Event counter) | partners_daily_af_content_view_events | met | The number of times content view event was triggered. | |
| Content view (CVR) | partners_daily_af_content_view_cvr | met | Conversion rate for content view. (Content view (Event counter) / impressions). | |
| Content view (CPA) | partners_daily_af_content_view_cpa | met | Cost per action for content view events. (Total cost / content view (Event counter)). | |
| Initiated checkout (Unique users) | partners_daily_af_initiated_checkout_unique_users | met | The number of unique users initiated checkout event. | |
| Initiated checkout (Event counter) | partners_daily_af_initiated_checkout_events | met | The number of times initiate checkout event was triggered. | |
| Initiated checkout (CVR) | partners_daily_af_initiated_checkout_cvr | met | Conversion rate for initiated checkout. (Initiated checkout (Event counter) / impressions). | |
| Initiated checkout (CPA) | partners_daily_af_initiated_checkout_cpa | met | Cost per action for initiated checkout events. (Total cost / initiated checkout (Event counter)). | |
| Invite (Unique users) | partners_daily_af_invite_unique_users | met | The number of unique users recorded for invite (social) events. | |
| Invite (Event counter) | partners_daily_af_invite_events | met | The number of times invite event was triggered. | |
| Invite (CVR) | partners_daily_af_invite_cvr | met | Conversion rate for initiated checkout. (Invite (Event counter) / impressions). | |
| Invite (CPA) | partners_daily_af_invite_cpa | met | Cost per action for initiated checkout events. (Total cost / invite (Event counter)). | |
| Level achieved (Unique users) | partners_daily_af_level_achieved_unique_users | met | The number of unique users for level achieved event. | |
| Level achieved (Event counter) | partners_daily_af_level_achieved_events | met | The number of times level achieved event was triggered. | |
| Level achieved (CVR) | partners_daily_af_level_achieved_cvr | met | Conversion rate for initiated checkout. (Level achieved (Event counter) / impressions). | |
| Level achieved (CPA) | partners_daily_af_level_achieved_cpa | met | Cost per action for level achieved events. (Total cost / level achieved (Event counter)). | |
| List view (Unique users) | partners_daily_af_list_view_unique_users | met | The number of unique users that viewed a listing. | |
| List view (Event counter) | partners_daily_af_list_view_events | met | The number of times listing view event was triggered. | |
| List view (CVR) | partners_daily_af_list_view_cvr | met | Conversion rate for listing view. (List view (Event counter) / impressions). | |
| List view (CPA) | partners_daily_af_list_view_cpa | met | Cost per action for listing view events. (Total cost / list view (Event counter)). | |
| Login (Unique users) | partners_daily_af_login_unique_users | met | The number of unique users logged in. | |
| Login (Event counter) | partners_daily_af_login_events | met | The number of times login event was triggered. | |
| Login (CVR) | partners_daily_af_login_cvr | met | Conversion rate for login event. (Login (Event counter) / impressions). | |
| Login (CPA) | partners_daily_af_login_cpa | met | Cost per action for login events. (Total cost / login (Event counter)). | |
| Opened from push notification (Unique users) | partners_daily_af_opened_from_push_notification_unique_users | met | The number of unique users opened the app from push notification event. | |
| Opened from push notification (Event counter) | partners_daily_af_opened_from_push_notification_events | met | The number of times opened from push notification event was triggered. | |
| Opened from push notification (CVR) | partners_daily_af_opened_from_push_notification_cvr | met | Conversion rate for opened from push notification event. (Opened from push notification (Event counter) / impressions). | |
| Opened from push notification (CPA) | partners_daily_af_opened_from_push_notification_cpa | met | Cost per action for opened from push notification events. (Total cost / opened from push notification (Event counter)). | |
| Purchase (Unique users) | partners_daily_af_purchase_unique_users | met | The number of unique users made a purchase. | |
| Purchase (Event counter) | partners_daily_af_purchase_events | met | The number of times purchase event was triggered. | |
| Purchase (CVR) | partners_daily_af_purchase_cvr | met | Conversion rate for purchases. (Purchase (Event counter) / impressions). | |
| Purchase (CPA) | partners_daily_af_purchase_cpa | met | Cost per action for complete purchase events. (Total cost / purchase (Event counter)). | |
| Rate (Unique users) | partners_daily_af_rate_unique_users | met | The number of unique users rated an app/item. | |
| Rate (Event counter) | partners_daily_af_rate_events | met | The number of times rating event was triggered. | |
| Rate (CVR) | partners_daily_af_rate_cvr | met | Conversion rate for rating. (Rate (Event counter) / impressions). | |
| Rate (CPA) | partners_daily_af_rate_cpa | met | Cost per action for rating events. (Total cost / rate (Event counter)). | |
| Re-engage (Unique users) | partners_daily_af_re_engage_unique_users | met | The number of unique users re-engaged with an app/item. | |
| Re-engage (Event counter) | partners_daily_af_re_engage_events | met | The number of times re-engagement event was triggered. | |
| Re-engage (CVR) | partners_daily_af_re_engage_cvr | met | Conversion rate for re-engagement. (Re-engage (Event counter) / impressions). | |
| Re-engage (CPA) | partners_daily_af_re_engage_cpa | met | Cost per action for re-engagement events. (Total cost / re-engage (Event counter)). | |
| Search (Unique users) | partners_daily_af_search_unique_users | met | The number of unique users triggered a search event. | |
| Search (Event counter) | partners_daily_af_search_events | met | The number of times search event was triggered. | |
| Search (CVR) | partners_daily_af_search_cvr | met | Conversion rate for searches. (Search (Event counter) / impressions). | |
| Search (CPA) | partners_daily_af_search_cpa | met | Cost per action for search events. (Total cost / search (Event counter)). | |
| Share (Unique users) | partners_daily_af_share_unique_users | met | The number of unique users triggered a share event. | |
| Share (Event counter) | partners_daily_af_share_events | met | The number of times share event was triggered. | |
| Share (CVR) | partners_daily_af_share_cvr | met | Conversion rate for shares. (Share (Event counter) / impressions). | |
| Share (CPA) | partners_daily_af_share_cpa | met | Cost per action for share events. (Total cost / share (Event counter)). | |
| Spent credits (Unique users) | partners_daily_af_spent_credits_unique_users | met | The number of unique users spending credits. | |
| Spent credits (Event counter) | partners_daily_af_spent_credits_events | met | The number of times spent credits event was triggered. | |
| Spent credits (CVR) | partners_daily_af_spent_credits_cvr | met | Conversion rate for spent credits. (Spent credits (Event counter) / impressions). | |
| Spent credits (CPA) | partners_daily_af_spent_credits_cpa | met | Cost per action for spent credits events. (Total cost / spent credits (Event counter)). | |
| Start trial (Unique users) | partners_daily_af_start_trial_unique_users | met | The number of unique users who started a trial. | |
| Start trial (Event counter) | partners_daily_af_start_trial_events | met | The number of times start trial event was triggered. | |
| Start trial (CVR) | partners_daily_af_start_trial_cvr | met | Conversion rate for started trials. (Start trial (Event counter) / impressions). | |
| Start trial (CPA) | partners_daily_af_start_trial_cpa | met | Cost per action for start trial events. (Total cost / start trial (Event counter)). | |
| Subscribe (Unique users) | partners_daily_af_subscribe_unique_users | met | The number of unique users subscribed. | |
| Subscribe (Event counter) | partners_daily_af_subscribe_events | met | The number of times subscribe event was triggered. | |
| Subscribe (CVR) | partners_daily_af_subscribe_cvr | met | Conversion rate for subscriptions. (Subscribe (Event counter) / impressions). | |
| Subscribe (CPA) | partners_daily_af_subscribe_cpa | met | Cost per action for subscribe events. (Total cost / subscribe (Event counter)). | |
| Travel booking (Unique users) | partners_daily_af_travel_booking_unique_users | met | The number of unique users triggered travel booking event. | |
| Travel booking (Event counter) | partners_daily_af_travel_booking_events | met | The number of times travel booking event was triggered. | |
| Travel booking (CVR) | partners_daily_af_travel_booking_cvr | met | Conversion rate for travel bookings. (Travel booking (Event counter) / impressions). | |
| Travel booking (CPA) | partners_daily_af_travel_booking_cpa | met | Cost per action for travel booking events. (Total cost / travel booking (Event counter)). | |
| Tutorial completion (Unique users) | partners_daily_af_tutorial_completion_unique_users | met | The number of unique users who completed a tutorial. | |
| Tutorial completion (Event counter) | partners_daily_af_tutorial_completion_events | met | The number of times tutorial completion event was triggered. | |
| Tutorial completion (CVR) | partners_daily_af_tutorial_completion_cvr | met | Conversion rate for completed tutorials. (Tutorial completion (Event counter) / impressions). | |
| Tutorial completion (CPA) | partners_daily_af_tutorial_completion_cpa | met | Cost per action for tutorial completion events. (Total cost / tutorial completion (Event counter)). | |
| Update (Unique users) | partners_daily_af_update_unique_users | met | The number of unique users triggering update event. | |
| Update (Event counter) | partners_daily_af_update_events | met | The number of times update event was triggered. | |
| Update (CVR) | partners_daily_af_update_cvr | met | Conversion rate for updates. (Update (Event counter) / impressions). | |
| Update (CPA) | partners_daily_af_update_cpa | met | Cost per action for update events. (Total cost / update (Event counter)). | |
| Time | Year | geo_year | dim | |
| Year of week (Sun-Sat) | geo_year_of_week | dim | ||
| Year of week (Mon-Sun) | geo_year_of_week_iso | dim | ||
| Year & month | geo_year_month | dim | ||
| Month | geo_month | dim | ||
| Year & week (Sun-Sat) | geo_year_week | dim | ||
| Year & week (Mon-Sun) | geo_year_week_iso | dim | ||
| Week (Sun-Sat) | geo_week | dim | ||
| Week (Mon-Sun) | geo_week_iso | dim | ||
| Day of month | geo_day_of_month | dim | ||
| Day of week (Sun-Sat) | geo_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | geo_day_of_week_name_iso | dim | ||
| Date | geo_date | dim | ||
| Datetime | geo_atom | dim | ||
| App | App ID | geo_app_id | dim | The ID of the app. |
| App name | geo_app_name | dim | The name of the app. | |
| Campaign | Campaign name | geo_campaign_name | dim | The name of the campaign. |
| Agency / PDM | geo_agency_pdm | dim | The agency / PDM. | |
| Media source | geo_media_source | dim | The media source. | |
| Geo | Country code | geo_country | dim | The country code. |
| Clicks | geo_clicks | met | The number of clicks. | |
| Installs | geo_installs | met | The number of installs. | |
| Conversion rate | geo_conversion_rate | met | The conversion rate. (Installs / Clicks). | |
| Sessions | geo_sessions | met | The number of sessions. | |
| Loyal users | geo_loyal_users | met | The number of loyal users. | |
| Loyal users per install | geo_loyal_user_per_install | met | The number loyal users per install. (Loyal users / Installs). | |
| Time | Year | master_api_year | dim | |
| Year of week (Sun-Sat) | master_api_year_of_week | dim | ||
| Year of week (Mon-Sun) | master_api_year_of_week_iso | dim | ||
| Year & month | master_api_year_month | dim | ||
| Month | master_api_month | dim | ||
| Year & week (Sun-Sat) | master_api_year_week | dim | ||
| Year & week (Mon-Sun) | master_api_year_week_iso | dim | ||
| Week (Sun-Sat) | master_api_week | dim | ||
| Week (Mon-Sun) | master_api_week_iso | dim | ||
| Day of month | master_api_day_of_month | dim | ||
| Day of week (Sun-Sat) | master_api_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | master_api_day_of_week_name_iso | dim | ||
| Date | master_api_date | dim | ||
| Datetime | master_api_atom | dim | ||
| App | App name | master_api_app_name | dim | The name of the app. |
| App ID | master_api_app_id | dim | The ID of the app. | |
| Campaign | Campaign name | master_api_campaign | dim | The name of the campaign. |
| Campaign ID | master_api_af_c_id | dim | The ID of the campaign. | |
| Ad | Ad name | master_api_af_ad | dim | The name of the ad. |
| Ad ID | master_api_af_ad_id | dim | The ID of the ad. | |
| Ad set | master_api_af_adset | dim | Ad set, a group that contains one or more ads. | |
| Ad set ID | master_api_af_adset_id | dim | Ad set ID, the ID of an ad set. | |
| Others | Media source | master_api_media_source | dim | The media source attributed to an event. |
| Channel | master_api_af_channel | dim | The media source channel. | |
| Partner | master_api_agency | dim | The agency or PMD of the partner. | |
| Publisher ID | master_api_af_siteid | dim | The ID of the publisher. | |
| Keywords | master_api_af_keywords | dim | Word(s) used in the user's online search. As reported by the ad network. | |
| Is primary attribution | master_api_is_primary | dim | Whether or not a media source is the primary attribution. | |
| Install date | master_api_install_time | dim | The date of the install. | |
| Touch type | master_api_attributed_touch_type | dim | The attributed touch type. | |
| Country code | master_api_geo | dim | The country code. | |
| Impressions | master_api_impressions | met | Total number of impressions. | |
| Clicks | master_api_clicks | met | Total number of clicks. | |
| CTR | master_api_ctr | met | The percentage of ads that were clicked (clicks / impressions). | |
| Installs | master_api_installs | met | Total number of installs. | |
| Conversion rate | master_api_conversion_rate | met | The conversion rate. (installs / clicks). | |
| Uninstalls | master_api_uninstalls | met | Total number of uninstalls. | |
| Uninstallation rate | master_api_uninstalls_rate | met | Uninstallation rate (uninstalls / installs). | |
| Sessions | master_api_sessions | met | Total number of sessions. | |
| Loyal Users | master_api_loyal_users | met | Total number of loyal users. | |
| Loyal users rate | master_api_loyal_users_rate | met | Loyal users rate (loyal users / installs). | |
| Total cost | master_api_cost | met | The total cost. | |
| Revenue | master_api_revenue | met | The total revenue. | |
| ROI | master_api_roi | met | Return of investment (total revenue - total cost / total cost). | |
| Average revenue per user | master_api_arpu_ltv | met | Average revenue per user, for the users who installed in the selected time frame. | |
| eCPI | master_api_average_ecpi | met | Effective Cost per Installation over a certain time frame (cost / installs). | |
| Average daily active users (DAU) | master_api_activity_average_dau | met | Average daily active users within the selected time frame. | |
| Average monthly active users (MAU) | master_api_activity_average_mau | met | Average monthly active users within the selected time frame. | |
| Average DAU/MAU rate | master_api_activity_average_dau_mau_rate | met | Average DAU/MAU rate (average daily active users / average monthly active users). | |
| Sessions | master_api_activity_sessions | met | Total number of sessions performed within the selected time frame. | |
| Revenue | master_api_activity_revenue | met | Revenue reported within the selected time frame. | |
| Achievement unlocked (Unique users) | master_api_unique_users_af_achievement_unlocked | met | The number of unique users triggering achievement unlocked event. | |
| Achievement unlocked (Event counter) | master_api_event_counter_af_achievement_unlocked | met | The number of times achievement unlocked event was triggered. | |
| Achievement unlocked (Revenue) | master_api_sales_in_usd_af_achievement_unlocked | met | The revenue reported as part of the achievement unlocked event in USD. | |
| Achievement unlocked (CVR) | master_api_cvr_af_achievement_unlocked | met | Conversion rate for achievement unlocked event. | |
| Achievement unlocked (CPA) | master_api_cpa_af_achievement_unlocked | met | Cost per action for achievement unlocked event. | |
| Ad click (Unique users) | master_api_unique_users_af_ad_click | met | The number of unique users triggering ad click event. | |
| Ad click (Event counter) | master_api_event_counter_af_ad_click | met | The number of times ad click event was triggered. | |
| Ad click (Revenue) | master_api_sales_in_usd_af_ad_click | met | The revenue reported as part of the ad click event in USD. | |
| Ad click (CVR) | master_api_cvr_af_ad_click | met | Conversion rate for ad click event. | |
| Ad click (CPA) | master_api_cpa_af_ad_click | met | Cost per action for ad click event. | |
| Ad view (Unique users) | master_api_unique_users_af_ad_view | met | The number of unique users triggering ad view event. | |
| Ad view (Event counter) | master_api_event_counter_af_ad_view | met | The number of times ad view event was triggered. | |
| Ad view (Revenue) | master_api_sales_in_usd_af_ad_view | met | The revenue reported as part of the ad view event in USD. | |
| Ad view (CVR) | master_api_cvr_af_ad_view | met | Conversion rate for ad view event. | |
| Ad view (CPA) | master_api_cpa_af_ad_view | met | Cost per action for ad view event. | |
| Add payment info (Unique users) | master_api_unique_users_af_add_payment_info | met | The number of unique users triggering add payment info event. | |
| Add payment info (Event counter) | master_api_event_counter_af_add_payment_info | met | The number of times add payment info event was triggered. | |
| Add payment info (Revenue) | master_api_sales_in_usd_af_add_payment_info | met | The revenue reported as part of the add payment info event in USD. | |
| Add payment info (CVR) | master_api_cvr_af_add_payment_info | met | Conversion rate for add payment info event. | |
| Add payment info (CPA) | master_api_cpa_af_add_payment_info | met | Cost per action for add payment info events. | |
| Add to cart (Unique users) | master_api_unique_users_af_add_to_cart | met | The number of unique users triggering add to cart events of specific items. | |
| Add to cart (Event counter) | master_api_event_counter_af_add_to_cart | met | The number of times add to cart events of specific items was triggered. | |
| Add to cart (Revenue) | master_api_sales_in_usd_af_add_to_cart | met | The revenue reported as part of the add to cart event in USD. | |
| Add to cart (CVR) | master_api_cvr_af_add_to_cart | met | Conversion rate for add to cart events. | |
| Add to cart (CPA) | master_api_cpa_af_add_to_cart | met | Cost per action for add to cart events. | |
| Add to wishlist (Unique users) | master_api_unique_users_af_add_to_wishlist | met | The number of unique users triggering add to wishlist events of specific items. | |
| Add to wishlist (Event counter) | master_api_event_counter_af_add_to_wishlist | met | The number of times add to wishlist events of specific items was triggered. | |
| Ad to wishlist (Revenue) | master_api_sales_in_usd_af_add_to_wishlist | met | The revenue reported as part of the add to wishlist event in USD. | |
| Add to wishlist (CVR) | master_api_cvr_af_add_to_wishlist | met | Conversion rate for add to wishlist events. | |
| Add to wishlist (CPA) | master_api_cpa_af_add_to_wishlist_events | met | Cost per action for add to cart events. | |
| Complete registration (Unique users) | master_api_unique_users_af_complete_registration | met | The number of unique users completed a registration. | |
| Complete registration (Event counter) | master_api_event_counter_af_complete_registration | met | The number of times complete registration event was triggered. | |
| Complete registration (Revenue) | master_api_sales_in_usd_af_complete_registration | met | The revenue reported as part of the complete registration event in USD. | |
| Complete registration (CVR) | master_api_cvr_af_complete_registration | met | Conversion rate for completed registrations. | |
| Complete registration (CPA) | master_api_cpa_af_complete_registration | met | Cost per action for complete registration events. | |
| Content view (Unique users) | master_api_unique_users_af_content_view | met | The number of unique users viewed content. | |
| Content view (Event counter) | master_api_event_counter_af_content_view | met | The number of times content view event was triggered. | |
| Content view (Revenue) | master_api_sales_in_usd_af_content_view | met | The revenue reported as part of the content view event in USD. | |
| Content view (CVR) | master_api_cvr_af_content_view | met | Conversion rate for content view. | |
| Content view (CPA) | master_api_cpa_af_content_view | met | Cost per action for content view events. | |
| Initiated checkout (Unique users) | master_api_unique_users_af_initiated_checkout | met | The number of unique users initiated checkout. | |
| Initiated checkout (Event counter) | master_api_event_counter_af_initiated_checkout | met | The number of times initiate checkout event was triggered. | |
| Initiated checkout (Revenue) | master_api_sales_in_usd_af_initiated_checkout | met | The revenue reported as part of the initiative checkout event in USD. | |
| Initiated checkout (CVR) | master_api_cvr_af_initiated_checkout | met | Conversion rate for initiated checkout. | |
| Initiated checkout (CPA) | master_api_cpa_af_initiated_checkout | met | Cost per action for initiated checkout events. | |
| Invite (Unique users) | master_api_unique_users_af_invite | met | The number of unique users recorded for invite (social) events. | |
| Invite (Event counter) | master_api_event_counter_af_invite | met | The number of times invite event was triggered. | |
| Invite (Revenue) | master_api_sales_in_usd_af_invite | met | The revenue reported as part of the invite event in USD. | |
| Invite (CVR) | master_api_cvr_af_invite | met | Conversion rate for initiated checkout. | |
| Invite (CPA) | master_api_cpa_af_invite | met | Cost per action for initiated checkout events. | |
| Level achieved (Unique users) | master_api_unique_users_af_level_achieved | met | The number of unique users for level achieved event. | |
| Level achieved (Event counter) | master_api_event_counter_af_level_achieved | met | The number of times level achieved event was triggered. | |
| Level achieved (Revenue) | master_api_sales_in_usd_af_level_achieved | met | The revenue reported as part of the level achieved event in USD. | |
| Level achieved (CVR) | master_api_cvr_af_level_achieved | met | Conversion rate for initiated checkout. | |
| Level achieved (CPA) | master_api_cpa_af_level_achieved | met | Cost per action for level achieved events. | |
| List view (Unique users) | master_api_unique_users_af_list_view | met | The number of unique users that viewed a listing. | |
| List view (Event counter) | master_api_event_counter_af_list_view | met | The number of times listing view event was triggered. | |
| List view (Revenue) | master_api_sales_in_usd_af_list_view | met | The revenue reported as part of the listing view event in USD. | |
| List view (CVR) | master_api_cvr_af_list_view | met | Conversion rate for listing view. | |
| List view (CPA) | master_api_cpa_af_list_view | met | Cost per action for listing view events. | |
| Login (Unique users) | master_api_unique_users_af_login | met | The number of unique users logged in. | |
| Login (Event counter) | master_api_event_counter_af_login | met | The number of times login event was triggered. | |
| Login (Revenue) | master_api_sales_in_usd_af_login | met | The revenue reported as part of the login event in USD. | |
| Login (CVR) | master_api_cvr_af_login | met | Conversion rate for login event. | |
| Login (CPA) | master_api_cpa_af_login | met | Cost per action for login events. | |
| Opened from push notification (Unique users) | master_api_unique_users_af_opened_from_push_notification | met | The number of unique users opened the app from push notification. | |
| Opened from push notification (Event counter) | master_api_event_counter_af_opened_from_push_notification | met | The number of times opened from push notification event was triggered. | |
| Opened from push notification (Revenue) | master_api_sales_in_usd_af_opened_from_push_notification | met | The revenue reported as part of the opened from push notification event in USD. | |
| Opened from push notification (CVR) | master_api_cvr_af_opened_from_push_notification | met | Conversion rate for opened from push notification event. | |
| Opened from push notification (CPA) | master_api_cpa_af_opened_from_push_notification | met | Cost per action for opened from push notification events. | |
| Purchase (Unique users) | master_api_unique_users_af_purchase | met | The number of unique users made a purchase. | |
| Purchase (Event counter) | master_api_event_counter_af_purchase | met | The number of times purchase event was triggered. | |
| Purchase (Revenue) | master_api_sales_in_usd_af_purchase | met | The revenue reported as part of the purchase event in USD. | |
| Purchase (CVR) | master_api_cvr_af_purchase | met | Conversion rate for purchases. | |
| Purchase (CPA) | master_api_cpa_af_purchase | met | Cost per action for complete purchase events. | |
| Rate (Unique users) | master_api_unique_users_af_rate | met | The number of unique users rated an app/item. | |
| Rate (Event counter) | master_api_event_counter_af_rate | met | The number of times rating event was triggered. | |
| Rate (Revenue) | master_api_sales_in_usd_af_rate | met | The revenue reported as part of the rate event in USD. | |
| Rate (CVR) | master_api_cvr_af_rate | met | Conversion rate for rating. | |
| Rate (CPA) | master_api_cpa_af_rate | met | Cost per action for rating events. | |
| Re-engage (Unique users) | master_api_unique_users_af_re_engage | met | The number of unique users re-engaged with an app/item. | |
| Re-engage (Event counter) | master_api_event_counter_af_re_engage | met | The number of times re-engagement event was triggered. | |
| Re-engage (Revenue) | master_api_sales_in_usd_af_re_engage | met | The revenue reported as part of the re-engagement event in USD. | |
| Re-engage (CVR) | master_api_cvr_af_re_engage | met | Conversion rate for re-engagement. | |
| Re-engage (CPA) | master_api_cpa_af_re_engage | met | Cost per action for re-engagement events. | |
| Search (Unique users) | master_api_unique_users_af_search | met | The number of unique users triggered a search event. | |
| Search (Event counter) | master_api_event_counter_af_search | met | The number of times search event was triggered. | |
| Search (Revenue) | master_api_sales_in_usd_af_search | met | The revenue reported as part of the search event in USD. | |
| Search (CVR) | master_api_cvr_af_search | met | Conversion rate for searches. | |
| Search (CPA) | master_api_cpa_af_search | met | Cost per action for search events. | |
| Share (Unique users) | master_api_unique_users_af_share | met | The number of unique users triggered a share event. | |
| Share (Event counter) | master_api_event_counter_af_share | met | The number of times share event was triggered. | |
| Share (Revenue) | master_api_sales_in_usd_af_share | met | The revenue reported as part of the share event in USD. | |
| Share (CVR) | master_api_cvr_af_share | met | Conversion rate for shares. | |
| Share (CPA) | master_api_cpa_af_share | met | Cost per action for share events. | |
| Spent credits (Unique users) | master_api_unique_users_af_spent_credits | met | The number of unique users spending credits. | |
| Spent credits (Event counter) | master_api_event_counter_af_spent_credits | met | The number of times spent credits event was triggered. | |
| Spent credits (Revenue) | master_api_sales_in_usd_af_spent_credits | met | The revenue reported as part of the spent credits event in USD. | |
| Spent credits (CVR) | master_api_cvr_af_spent_credits | met | Conversion rate for spent credits. | |
| Spent credits (CPA) | master_api_cpa_af_spent_credits | met | Cost per action for spent credits events. | |
| Start trial (Unique users) | master_api_unique_users_af_start_trial | met | The number of unique users who started a trial. | |
| Start trial (Event counter) | master_api_event_counter_af_start_trial | met | The number of times start trial event was triggered. | |
| Start trial (Revenue) | master_api_sales_in_usd_af_start_trial | met | The revenue reported as part of the start trial event in USD. | |
| Start trial (CVR) | master_api_cvr_af_start_trial | met | Conversion rate for started trials. | |
| Start trial (CPA) | master_api_cpa_af_start_trial | met | Cost per action for start trial events. | |
| Subscribe (Unique users) | master_api_unique_users_af_subscribe | met | The number of unique users subscribed. | |
| Subscribe (Event counter) | master_api_event_counter_af_subscribe | met | The number of times subscribe event was triggered. | |
| Subscribe (Revenue) | master_api_sales_in_usd_af_subscribe | met | The revenue reported as part of the subscribe event in USD. | |
| Subscribe (CVR) | master_api_cvr_af_subscribe | met | Conversion rate for subscriptions. | |
| Subscribe (CPA) | master_api_cpa_af_subscribe | met | Cost per action for subscribe events. | |
| Travel booking (Unique users) | master_api_unique_users_af_travel_booking | met | The number of unique users triggered travel booking event. | |
| Travel booking (Event counter) | master_api_event_counter_af_travel_booking | met | The number of times travel booking event was triggered. | |
| Travel booking (Revenue) | master_api_sales_in_usd_af_travel_booking | met | The revenue reported as part of the travel booking event in USD. | |
| Travel booking (CVR) | master_api_cvr_af_travel_booking | met | Conversion rate for travel bookings. | |
| Travel booking (CPA) | master_api_cpa_af_travel_booking | met | Cost per action for travel booking events. | |
| Tutorial completion (Unique users) | master_api_unique_users_af_tutorial_completion | met | The number of unique users who completed a tutorial. | |
| Tutorial completion (Event counter) | master_api_event_counter_af_tutorial_completion | met | The number of times tutorial completion event was triggered. | |
| Tutorial completion (Revenue) | master_api_sales_in_usd_af_tutorial_completion | met | The revenue reported as part of the tutorial completion event in USD. | |
| Tutorial completion (CVR) | master_api_cvr_af_tutorial_completion | met | Conversion rate for completed tutorials. | |
| Tutorial completion (CPA) | master_api_cpa_af_tutorial_completion | met | Cost per action for tutorial completion events. | |
| Update (Unique users) | master_api_unique_users_af_update | met | The number of unique users triggering update event. | |
| Update (Event counter) | master_api_event_counter_af_update | met | The number of times update event was triggered. | |
| Update (Revenue) | master_api_sales_in_usd_af_update | met | The revenue reported as part of the update event in USD. | |
| Update (CVR) | master_api_cvr_af_update | met | Conversion rate for updates. | |
| Update (CPA) | master_api_cpa_af_update | met | Cost per action for update events. | |
| Time | Year | skan_network_year | dim | |
| Year of week (Sun-Sat) | skan_network_year_of_week | dim | ||
| Year of week (Mon-Sun) | skan_network_year_of_week_iso | dim | ||
| Year & month | skan_network_year_month | dim | ||
| Month | skan_network_month | dim | ||
| Year & week (Sun-Sat) | skan_network_year_week | dim | ||
| Year & week (Mon-Sun) | skan_network_year_week_iso | dim | ||
| Week (Sun-Sat) | skan_network_week | dim | ||
| Week (Mon-Sun) | skan_network_week_iso | dim | ||
| Day of month | skan_network_day_of_month | dim | ||
| Day of week (Sun-Sat) | skan_network_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | skan_network_day_of_week_name_iso | dim | ||
| Date | skan_network_date | dim | ||
| Datetime | skan_network_atom | dim | ||
| App | App name | skan_network_app_name | dim | The name of the app. |
| App ID | skan_network_app_id | dim | The ID of the app. | |
| Campaign | Campaign name | skan_network_campaign | dim | The name of the campaign. |
| Campaign ID | skan_network_campaign_id | dim | The ID of the campaign. | |
| Adset | Adset name | skan_network_adset | dim | The name of the adset. |
| Adset ID | skan_network_adset_id | dim | The ID of the adset. | |
| Ad | Ad name | skan_network_ad | dim | The name of the ad. |
| Ad ID | skan_network_ad_id | dim | The ID of the ad. | |
| Media source | Media source | skan_network_media_source | dim | The name of the media source. |
| Others | Country | skan_network_country | dim | Country. |
| Creative | skan_network_creative | dim | The name of the creative. | |
| Channel | skan_network_channel | dim | The name of the channel. | |
| Impressions | skan_network_impressions | met | Number of times the ad was viewed. | |
| Clicks | skan_network_clicks | met | Number of times an ad was clicked. | |
| CTR | skan_network_ctr | met | The percentage of ads that were clicked. (Clicks / impressions). | |
| Installs | skan_network_installs | met | Count of total app installs. | |
| Total revenue | skan_network_total_revenue | met | Revenue, including modeled data of null values. | |
| Total cost | skan_network_cost | met | Campaign cost reported by Appsflyer. | |
| eCPI | skan_network_ecpi | met | Effective cost per install. cost / installs. | |
| ROAS | skan_network_roas | met | Return on ad spend. Revenue / cost * 100. | |
| ARPU | skan_network_arpu | met | Average revenue per user. Revenue / installs. | |
| Click through installs | skan_network_click_through_installs | met | Count of click-through app installs. | |
| View through installs | skan_network_view_through_installs | met | Count of view-through app installs. | |
| Click-to-install rate | skan_network_click_to_install_rate | met | Click to install rate. (Installs / clicks) * 100. | |
| Converted users | skan_network_converted_users | met | Number of converted users. | |
| Converted users/installs | skan_network_converted_users_and_installs | met | Converted users divided by installs. ((converted users / installs) * 100). | |
| Time | Year | raw_data_year | dim | |
| Year of week (Sun-Sat) | raw_data_year_of_week | dim | ||
| Year of week (Mon-Sun) | raw_data_year_of_week_iso | dim | ||
| Year & month | raw_data_year_month | dim | ||
| Month | raw_data_month | dim | ||
| Year & week (Sun-Sat) | raw_data_year_week | dim | ||
| Year & week (Mon-Sun) | raw_data_year_week_iso | dim | ||
| Week (Sun-Sat) | raw_data_week | dim | ||
| Week (Mon-Sun) | raw_data_week_iso | dim | ||
| Day of month | raw_data_day_of_month | dim | ||
| Day of week (Sun-Sat) | raw_data_day_of_week_name | dim | ||
| Day of week (Mon-Sun) | raw_data_day_of_week_name_iso | dim | ||
| Date | raw_data_date | dim | ||
| Datetime | raw_data_atom | dim | ||
| App | App ID | raw_data_app_id | dim | The ID of the app. |
| App name | raw_data_app_name | dim | The name of the app. | |
| App version | raw_data_app_version | dim | The version of the app set by the advertiser. | |
| SDK version | raw_data_sdk_version | dim | AppsFlyer SDK version. | |
| Bundle ID | raw_data_bundle_id | dim | For iOS identification to match either a single app or a group of apps, for Android the app name. | |
| Campaign | Campaign name | raw_data_campaign | dim | The name of the campaign. |
| Campaign ID | raw_data_campaign_id | dim | The ID of the campaign. | |
| Ad | Ad name | raw_data_ad | dim | The name of the ad. |
| Ad ID | raw_data_ad_id | dim | The ID of the ad. | |
| Ad type | raw_data_ad_type | dim | The type of the ad. | |
| Ad set name | raw_data_adset | dim | A group that contains one or more ads. | |
| Ad set ID | raw_data_adset_id | dim | The ID of an ad set. | |
| Event | Event name | raw_data_event_name | dim | The attribution event type or the in-app event name sent by the app. |
| Event datetime | raw_data_event_datetime | dim | The time the event occurred. | |
| Event date | raw_data_event_date | dim | The date the event occurred. | |
| Event currency | raw_data_event_currency | dim | The event revenue currency code reported to the SDK. | |
| Event value | raw_data_event_value_string | dim | The value of an event, detailed event content sent from the SDK. | |
| Source | raw_data_source | dim | The source of the event, either SDK or S2S. | |
| Is receipt validated | raw_data_is_receipt_validated | dim | Whether receipt is validated or not. | |
| Location | Country code | raw_data_country_code | dim | The country code. |
| State | raw_data_state | dim | State using the device IP address reported by the SDK. | |
| City | raw_data_city | dim | The most granular location of the user based on the device IP. | |
| Region | raw_data_region | dim | Region using the device IP address reported by the SDK. | |
| Postal code | raw_data_postal_code | dim | Postal code using the device IP address reported by the SDK. | |
| Device | User ID | raw_data_user_id | dim | A unique app user ID, set by the app owner. |
| User agent URL | raw_data_user_agent | dim | User agent URL. | |
| Advertising ID | raw_data_advertising_id | dim | User resettable device ID. | |
| Device type | raw_data_device_type | dim | The commercial model name of the device. | |
| OS version | raw_data_os_version | dim | Device operating system version. | |
| Android ID | raw_data_android_id | dim | Android device ID. | |
| IMEI | raw_data_imei | dim | IMEI device ID. | |
| IDFV | raw_data_idfv | dim | Vendor ID provided by iOS. | |
| AppsFlyer ID | raw_data_appsflyer_id | dim | Unique ID generated by the SDK when the app is installed on a device. | |
| IDFA | raw_data_idfa | dim | User resettable advertising ID found on iOS devices. | |
| Platform | raw_data_platform | dim | Device platform: iOS, Android or Windows Mobile. | |
| DMA | raw_data_dma | dim | Designated Market Area or geographic areas. | |
| IP | raw_data_ip | dim | IP address. | |
| WIFI | raw_data_wifi | dim | WIFI. | |
| Operator | raw_data_operator | dim | The name of the mobile operator derived from the SIM MCCMNC, available if the user is registered to the network using Android. | |
| Carrier | raw_data_carrier | dim | The carrier name provided by Android. | |
| Language | raw_data_language | dim | Language reported by the device and set by the device OS. | |
| Store reinstall | raw_data_store_reinstall | dim | Apple app store determines if a user brought by Apple Search Ads is a reinstall by using the Apple user ID, false: new user, true: reinstall by an existing user. | |
| OAID | raw_data_oaid | dim | User-resettable ID on some Android devices usually as an alternative to GAID. | |
| Deeplink URL | raw_data_deeplink_url | dim | The path for an internal activity in the app that users are deep linked into. Use this for deep linking and deferred deep linking. This contains the af_dp value on the attribution link. | |
| Device download time | raw_data_device_download_time | dim | App download completion time using the device's (Android, iOS) clock and converted to UTC. | |
| Device download date | raw_data_device_download_date | dim | App download completion date using the device's (Android, iOS) clock and converted to UTC. | |
| Device model | raw_data_device_model | dim | The commercial model name of the device. | |
| Device category | raw_data_device_category | dim | The category of the device (phone, tablet, other). | |
| Amazon fire ID | raw_data_amazon_aid | dim | User-resettable advertising ID on Amazon devices. | |
| Attribution | Attributed touch type | raw_data_attributed_touch_type | dim | Attributed touch type. |
| Attributed touch time | raw_data_attributed_touch_time | dim | Time of the touch we attributed to. | |
| Attributed touch date | raw_data_attributed_touch_date | dim | Date of the touch we attributed to. | |
| Install time | raw_data_install_datetime | dim | First launch after install / re-engagement / re-attribution. | |
| Partner | raw_data_partner | dim | The agency or PMD of the partner. | |
| Media source | raw_data_media_source | dim | The media source attributed to an event. | |
| Channel | raw_data_channel | dim | The media source channel. | |
| Keywords | raw_data_keywords | dim | Word(s) used in the user's online search. As reported by the ad network. | |
| Site ID | raw_data_site_id | dim | The ID of the publisher. | |
| Sub site ID | raw_data_sub_site_id | dim | The ID of the sub-publisher. | |
| Cost model | raw_data_cost_model | dim | Cost model reported on the attribution link. | |
| Cost currency | raw_data_cost_currency | dim | The currency code. | |
| Is retargeting | raw_data_is_retargeting | dim | Is retargeting. | |
| Retargeting conversion type | raw_data_retargeting_conversion_type | dim | Retargeting conversion type. | |
| Attribution lookback | raw_data_attribution_lookback | dim | Maximum period of time when an install can be attributed to a specific ad. | |
| Re-engagement window | raw_data_re_engagement_window | dim | The time period during which events are attributed to a retargeting campaign. | |
| Is primary attribution | raw_data_is_primary_attribution | dim | The original media source will be FALSE (not primary attribution). The re-engagement media source will be TRUE. | |
| HTTP referrer | raw_data_http_referrer | dim | Identifies the address of the webpage that linked to the AppsFlyer click URL. | |
| Original URL | raw_data_original_url | dim | Original URL. | |
| Match type | raw_data_match_type | dim | Attribution method type. | |
| Keyword ID | raw_data_keyword_id | dim | Keyword ID returned by the ad network. This is the ID of the keyword. | |
| Network account ID | raw_data_network_account_id | dim | Advertiser's account ID with the partner. | |
| Install app store | raw_data_install_app_store | dim | The Android store where the app was downloaded from. | |
| Google Play click time | raw_data_gp_click_time | dim | Time of app page load in Google Play after an ad click. | |
| Google Play click date | raw_data_gp_click_date | dim | Date of app page load in Google Play after an ad click. | |
| Google Play install begin time | raw_data_gp_install_begin | dim | The time that installation begins. | |
| Google Play install begin date | raw_data_gp_install_begin_date | dim | The date that installation begins. | |
| Google Play broadcast referrer | raw_data_gp_broadcast_referrer | dim | Google Play broadcast referrer. | |
| Google Play referrer | raw_data_gp_referrer | dim | The referrer URL of the installed package. | |
| Keyword match type | raw_data_keyword_match_type | dim | The keyword match type is provided by Google AdWords only. | |
| Custom data | raw_data_custom_data | dim | Data set by the advertiser in the SDK or by S2S and most often used for integration with third-parties, Audiences, and so on. . | |
| Sub Param | Sub param 1 | raw_data_sub_param_1 | dim | Parameter 1 populated by the advertiser in the SDK. |
| Sub param 2 | raw_data_sub_param_2 | dim | Parameter 2 populated by the advertiser in the SDK. | |
| Sub param 3 | raw_data_sub_param_3 | dim | Parameter 3 populated by the advertiser in the SDK. | |
| Sub param 4 | raw_data_sub_param_4 | dim | Parameter 4 populated by the advertiser in the SDK. | |
| Sub param 5 | raw_data_sub_param_5 | dim | Parameter 5 populated by the advertiser in the SDK. | |
| Contributor | Contributor 1 partner | raw_data_contributor_1_partner | dim | Contributor 1 partner. |
| Contributor 1 media source | raw_data_contributor_1_media_source | dim | Contributor 1 media source. | |
| Contributor 1 campaign | raw_data_contributor_1_campaign | dim | Contributor 1 campaign. | |
| Contributor 1 touch type | raw_data_contributor_1_touch_type | dim | Contributor 1 touch type. | |
| Contributor 1 touch time | raw_data_contributor_1_touch_time | dim | Contributor 1 touch time. | |
| Contributor 2 partner | raw_data_contributor_2_partner | dim | Contributor 2 partner. | |
| Contributor 2 media source | raw_data_contributor_2_media_source | dim | Contributor 2 media source. | |
| Contributor 2 campaign | raw_data_contributor_2_campaign | dim | Contributor 2 campaign. | |
| Contributor 2 touch type | raw_data_contributor_2_touch_type | dim | Contributor 2 touch type. | |
| Contributor 2 touch time | raw_data_contributor_2_touch_time | dim | Contributor 2 touch time. | |
| Contributor 3 partner | raw_data_contributor_3_partner | dim | Contributor 3 partner. | |
| Contributor 3 media source | raw_data_contributor_3_media_source | dim | Contributor 3 media source. | |
| Contributor 3 campaign | raw_data_contributor_3_campaign | dim | Contributor 3 campaign. | |
| Contributor 3 touch type | raw_data_contributor_3_touch_type | dim | Contributor 3 touch type. | |
| Contributor 3 touch time | raw_data_contributor_3_touch_time | dim | Contributor 3 touch time. | |
| Contributor 1 match type | raw_data_contributor1_match_type | dim | Contributor 1 match type. | |
| Contributor 2 match type | raw_data_contributor2_match_type | dim | Contributor 2 match type. | |
| Contributor 3 match type | raw_data_contributor3_match_type | dim | Contributor 3 match type. | |
| Protect360 | Blocked reason | raw_data_blocked_reason | dim | The reason the install is blocked. |
| Blocked sub reason | raw_data_blocked_sub_reason | dim | Particular sub-reason for a blocked install. | |
| Rejected reason | raw_data_rejected_reason | dim | Rejected reason. | |
| Rejected reason value | raw_data_rejected_reason_value | dim | Displays the valid contributor (media source) for post-attribution hijacked installs/in-app events. Populated with either contributor[1-3] or organic.. | |
| Blocked reason value | raw_data_blocked_reason_value | dim | Additional information about the block. Example: Site ID, validation rule name/s. | |
| Ad revenue | Mediation network | raw_data_mediation_network | dim | Ad revenue mediation network reporting the event to AppsFlyer. |
| Monetization network | raw_data_monetization_network | dim | Ad revenue network sending the ad. | |
| Segment | raw_data_segment | dim | Ad revenue ad segment name. | |
| Ad unit | raw_data_ad_unit | dim | Ad revenue type of ad. | |
| Placement | raw_data_placement | dim | Ad revenue placement. | |
| Event count | raw_data_event_count | met | Total number of events. | |
| Event value | raw_data_event_value | met | The value of an event, detailed event content sent from the SDK. | |
| Event revenue | raw_data_event_revenue | met | The total revenue of the event. | |
| Event revenue USD | raw_data_event_revenue_usd | met | The total revenue of the event in USD. | |
| Cost | raw_data_cost_value | met | The total cost. | |
| Impressions | raw_data_impressions | met | Ad revenue number of times that the user saw the ad. |