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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| TIME | Year | campaign_year | dim | |
| Year of week (Sun-Sat) | campaign_year_of_week | dim | ||
| Year of week (Mon-Sun) | campaign_year_of_week_iso | dim | ||
| Year & month | campaign_year_month | dim | ||
| Month | campaign_month | dim | ||
| Year & week (Mon-Sun) | campaign_year_week_iso | dim | ||
| Week (Sun-Sat) | campaign_week | dim | ||
| Week (Mon-Sun) | campaign_week_iso | dim | ||
| Day of month | campaign_day_of_month | dim | Day of month. | |
| Day of week (Sun-Sat) | campaign_day_of_week | dim | Day of week (Sunday-Saturday). | |
| Day of week (Mon-Sun) | campaign_day_of_week_iso | dim | Day of week (Monday-Sunday). | |
| Date | campaign_date | dim | The specific date the campaign ran. | |
| Datetime | campaign_date_time | dim | ||
| ACCOUNT | Account name | campaign_account | dim | The name of the account |
| Account ID | campaign_account_id | dim | The ID of the account | |
| Entity ID | campaign_entity_id | dim | The unique identifier for the entity. | |
| Advertiser ID | campaign_advertiser_id | dim | The unique identifier for the advertiser. | |
| Advertiser name | campaign_advertiser_name | dim | The customer that has an advertising relationship with Amazon. | |
| ORDER | Order ID | campaign_order_id | dim | The unique identifier for the order. |
| Order name | campaign_order_name | dim | Used to group line items and apply a budget and various other settings to a campaign. | |
| Order external ID | campaign_order_external_id | dim | Order external ID. | |
| Order start date | campaign_order_start_date | dim | Order start date. | |
| Order end date | campaign_order_end_date | dim | Order end date. | |
| Order currency | campaign_order_currency | dim | Order currency. | |
| Order budget | campaign_order_budget | dim | Order budget. | |
| LINE ITEM | Line item ID | campaign_line_item_id | dim | The unique identifier for the line item. |
| Line item name | campaign_line_item_name | dim | Used to group creatives and apply budget, targeting, and various other settings to a campaign. | |
| Line item start date | campaign_line_item_start_date | dim | Line item start date. | |
| Line item end date | campaign_line_item_end_date | dim | Line item end date. | |
| Line item budget | campaign_line_item_budget | dim | Line item budget. | |
| Line item external ID | campaign_line_item_external_id | dim | Line item external ID. | |
| CREATIVE | Creative ID | campaign_creative_id | dim | The unique identifier for the creative. |
| Creative name | campaign_creative_name | dim | The creative asset used to populate an ad slot. | |
| Creative ad ID | campaign_creative_ad_id | dim | Creative ad ID. | |
| Creative size | campaign_creative_size | dim | Creative size. | |
| Creative type | campaign_creative_type | dim | Creative type. | |
| Impressions | campaign_impressions | met | The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions. | |
| Viewable impressions | campaign_viewable_impressions | met | Based on MRC standard, the number of times an ad was viewed by customers. An ad is counted as 'viewable' when atleast 50% of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. Viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics. | |
| Measurable impressions | campaign_measurable_impressions | met | Number of impressions that were measured for viewability. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics. | |
| Measurable rate | campaign_measurable_rate | met | Measurable impressions / total impressions. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics. | |
| Viewability rate | campaign_viewability_rate | met | viewability rate | |
| Clicks | campaign_click_throughs | met | The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs) | |
| CTR | campaign_ctr | met | The number of click-throughs relative to the number of impressions. | |
| eCPC | campaign_ecpc | met | The average cost paid per click-through. (Effective cost per click-through) | |
| eCPM | campaign_ecpm | met | The total cost per thousand impressions. | |
| eRPM | campaign_erpm | met | Effective (average) revenue for promoted products generated per thousand impressions. (eRPM = Sales / (Impressions / 1000)) | |
| Gross clicks | campaign_gross_click_throughs | met | The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs) | |
| Gross impressions | campaign_gross_impressions | met | The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. | |
| Invalid clicks | campaign_invalid_click_throughs | met | Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs) | |
| Invalid impressions | campaign_invalid_impressions | met | The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. | |
| Invalid clicks rate | campaign_invalid_click_throughs_rate | met | The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. | |
| Invalid impression rate | campaign_invalid_impression_rate | met | The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. | |
| Supply cost | campaign_supply_cost | met | The total amount of money spent on media supply. | |
| Supply cost (USD) | campaign_supply_cost_usd | met | The total amount of money spent on media supply in USD. | |
| Supply cost (EUR) | campaign_supply_cost_eur | met | The total amount of money spent on media supply in EUR. | |
| Supply cost (GBP) | campaign_supply_cost_gbp | met | The total amount of money spent on media supply in GBP. | |
| Amazon DSP console fee | campaign_amazon_platform_fee | met | The technology fee applied to the media supply costs. | |
| Amazon DSP audience fee | campaign_amazon_audience_fee | met | CPM charge applied to impressions that leverage Amazon's behavioral targeting. | |
| Agency fee | campaign_agency_fee | met | A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy. | |
| Total cost | campaign_total_cost | met | The total amount of money spent on running the campaign not including 3P fees paid by the agency. | |
| Total cost (USD) | campaign_total_cost_usd | met | The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD. | |
| Total cost (EUR) | campaign_total_cost_eur | met | The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR. | |
| Total cost (GBP) | campaign_total_cost_gbp | met | The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP. | |
| Total fee | campaign_total_fee | met | Total fee. | |
| Third party (3P) fees (Deprecated) | campaign_3p_fees | met | The total CPM charges applied for using 3P data providers. | |
| 3P fee CPM 1 (Deprecated) | campaign_3p_fee_cpm1 | met | A third party fee applied. | |
| 3P fee CPM 2 (Deprecated) | campaign_3p_fee_cpm2 | met | A third party fee applied. | |
| 3P fee CPM 3 (Deprecated) | campaign_3p_fee_cpm3 | met | A third party fee applied. | |
| 3P fee Automotive (Deprecated) | campaign_3p_fee_automotive | met | A third party fee applied to automotive data. | |
| 3P fee Integral Ad Science (Deprecated) | campaign_3p_fee_integral_ad_science | met | The third party fee applied for using Integral Ad Science. | |
| 3P fee DoubleVerify (Deprecated) | campaign_3p_fee_double_verify | met | The third party fee applied for using DoubleVerify. | |
| 3P fee DoubleClick Campaign Manager (Deprecated) | campaign_3p_fee_doubleclick_campaign_manager | met | The third party fee applied for using DoubleClick Campaign Manager. | |
| 3P fee ComScore (Deprecated) | campaign_3p_fee_com_score | met | The third party fee applied for using ComScore. | |
| 3P fee CPM 1 (absorbed) (Deprecated) | campaign_3p_fee_cpm1_absorbed | met | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee CPM 2 (absorbed) (Deprecated) | campaign_3p_fee_cpm2_absorbed | met | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee CPM 3 (absorbed) (Deprecated) | campaign_3p_fee_cpm3_absorbed | met | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee Automotive (absorbed) (Deprecated) | campaign_3p_fee_automotive_absorbed | met | CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee Integral Ad Science (absorbed) (Deprecated) | campaign_3p_fee_integral_ad_science_absorbed | met | CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee DoubleVerify (absorbed) (Deprecated) | campaign_3p_fee_double_verify_absorbed | met | CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee Doubleclick Campaign Manager (absorbed) (Deprecated) | campaign_3p_fee_doubleclick_campaign_manager_absorbed | met | CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee ComScore (absorbed) (Deprecated) | campaign_3p_fee_com_score_absorbed | met | CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| Third party (3P) fees | campaign_fees_3p | met | The total CPM charges applied for using 3P data providers. | |
| 3P fee CPM 1 | campaign_cpm1_3p_fee | met | A third party fee applied. | |
| 3P fee CPM 2 | campaign_cpm2_3p_fee | met | A third party fee applied. | |
| 3P fee CPM 3 | campaign_cpm3_3p_fee | met | A third party fee applied. | |
| 3P fee Automotive | campaign_automotive_3p_fee | met | A third party fee applied to automotive data. | |
| 3P fee Integral Ad Science | campaign_integral_ad_science_3p_fee | met | The third party fee applied for using Integral Ad Science. | |
| 3P fee DoubleVerify | campaign_double_verify_3p_fee | met | The third party fee applied for using DoubleVerify. | |
| 3P fee DoubleClick Campaign Manager | campaign_doubleclick_campaign_manager_3p_fee | met | The third party fee applied for using DoubleClick Campaign Manager. | |
| 3P fee ComScore | campaign_com_score_3p_fee | met | The third party fee applied for using ComScore. | |
| 3P fee CPM 1 (absorbed) | campaign_cpm1_absorbed_3p_fee | met | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee CPM 2 (absorbed) | campaign_cpm2_absorbed_3p_fee | met | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee CPM 3 (absorbed) | campaign_cpm3_absorbed_3p_fee | met | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee Automotive (absorbed) | campaign_automotive_absorbed_3p_fee | met | CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee Integral Ad Science (absorbed) | campaign_integral_ad_science_absorbed_3p_fee | met | CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee DoubleVerify (absorbed) | campaign_double_verify_absorbed_3p_fee | met | CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee Doubleclick Campaign Manager (absorbed) | campaign_doubleclick_campaign_manager_absorbed_3p_fee | met | CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee ComScore (absorbed) | campaign_com_score_absorbed_3p_fee | met | CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| Total pixel conversions | campaign_total_pixel_14d | met | The total number of pixel conversions. | |
| Total pixel view-through conversions | campaign_total_pixel_views_14d | met | The number of pixel conversions attributed to an ad view. | |
| Total pixel click-through conversions | campaign_total_pixel_clicks_14d | met | The number of pixel conversions attributed to an ad click. | |
| Total pixel conversion rate | campaign_total_pixel_cvr_14d | met | The number of pixel conversions relative to the number of ad impressions. (Total pixel CVR = Total pixel / Impressions) | |
| Total pixel cost per acquisition | campaign_total_pixel_cpa_14d | met | The average cost to acquire a pixel conversion. (Total pixel CPA = Total cost / Total pixel) | |
| Marketing landing page | campaign_marketing_landing_page_14d | met | The number of Marketing landing page pixel conversions. | |
| Marketing landing page view-through conversions | campaign_marketing_landing_page_views_14d | met | The number of Marketing landing page pixel conversions attributed to ad impressions. | |
| Marketing landing page click-through conversions | campaign_marketing_landing_page_clicks_14d | met | The number of Marketing landing page pixel conversions attributed to ad click-throughs. | |
| Marketing landing page conversion rate | campaign_marketing_landing_page_cvr_14d | met | The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions) | |
| Marketing landing page cost per acquisition | campaign_marketing_landing_page_cpa_14d | met | The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page) | |
| Subscription page | campaign_subscription_page_14d | met | The number of Subscription page conversions. | |
| Subscription page view-through conversions | campaign_subscription_page_views_14d | met | The number of Subscription page conversions attributed to an ad view. | |
| Subscription page click-through conversions | campaign_subscription_page_clicks_14d | met | The number of Subscription page conversions attributed to an ad click. | |
| Subscription page conversion rate | campaign_subscription_page_cvr_14d | met | The number of Subscription page conversions relative to the number of ad impressions. (Subscription page CVR = Subscription page / Impressions) | |
| Subscription page cost per acquisition | campaign_subscription_page_cpa_14d | met | The average cost to acquire a Subscription page conversion. (Subscription page CPA = Total cost / Subscription page) | |
| Sign up page | campaign_sign_up_page_14d | met | The number of Sign-up page pixel conversions. | |
| Sign up page view-through conversions | campaign_sign_up_page_views_14d | met | The number of Sign up page pixel conversions attributed to ad impressions. | |
| Sign up page click-through conversions | campaign_sign_up_page_clicks_14d | met | The number of Sign up page pixel conversions attributed to ad click-throughs. | |
| Sign up page conversion rate | campaign_sign_up_page_cvr_14d | met | The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions) | |
| Sign up page cost per acquisition | campaign_sign_up_page_cpa_14d | met | The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page) | |
| Application | campaign_application_14d | met | The number of Application conversions. | |
| Application view-through conversions | campaign_application_views_14d | met | The number of Application conversions attributed to an ad view. | |
| Application click-through conversions | campaign_application_clicks_14d | met | The number of Application conversions attributed to an ad click. | |
| Application conversion rate | campaign_application_cvr_14d | met | The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) | |
| Application cost per acquisition | campaign_application_cpa_14d | met | The average cost to acquire an Application conversion. (Application CPA = Total cost / Application) | |
| Game load | campaign_game_load_14d | met | The number of Game load pixel conversions. | |
| Game load view-through conversions | campaign_game_load_views_14d | met | The number of Game load pixel conversions attributed to ad impressions. | |
| Game load click-through conversions | campaign_game_load_clicks_14d | met | The number of Game load pixel conversions attributed to ad click-throughs. | |
| Game load conversion rate | campaign_game_load_cvr_14d | met | The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions) | |
| Game load cost per acquisition | campaign_game_load_cpa_14d | met | The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load) | |
| Widget load | campaign_widget_load_14d | met | The number of Widget load pixel conversions. | |
| Widget load view-through conversions | campaign_widget_load_views_14d | met | The number of Widget load pixel conversions attributed to ad impressions. | |
| Widget load click-through conversions | campaign_widget_load_clicks_14d | met | The number of Widget load pixel conversions attributed to ad click-throughs. | |
| Widget load conversion rate | campaign_widget_load_cvr_14d | met | The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions) | |
| Widget load cost per acquisition | campaign_widget_load_cpa_14d | met | The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load) | |
| Survey start | campaign_survey_start_14d | met | The number of Survey start pixel conversions. | |
| Survey start view-through conversions | campaign_survey_start_views_14d | met | The number of Survey start pixel conversions attributed to ad impressions. | |
| Survey start click-through conversions | campaign_survey_start_clicks_14d | met | The number of Survey start pixel conversions attributed to ad click-throughs. | |
| Survey start conversion rate | campaign_survey_start_cvr_14d | met | The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions) | |
| Survey start cost per acquisition | campaign_survey_start_cpa_14d | met | The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start) | |
| Survey finish | campaign_survey_finish_14d | met | The number of Survey finish pixel conversions. | |
| Survey finish view-through conversions | campaign_survey_finish_views_14d | met | The number of Survey finish pixel conversions attributed to ad impressions. | |
| Survey finish click-through conversions | campaign_survey_finish_clicks_14d | met | The number of Survey finish pixel conversions attributed to ad click-throughs. | |
| Survey finish conversion rate | campaign_survey_finish_cvr_14d | met | The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions) | |
| Survey finish cost per acquisition | campaign_survey_finish_cpa_14d | met | The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish) | |
| Banner interaction | campaign_banner_interaction_14d | met | The number of Banner interaction pixel conversions. | |
| Banner interaction view-through conversions | campaign_banner_interaction_views_14d | met | The number of Banner interaction pixel conversions attributed to ad impressions. | |
| Banner interaction click-through conversions | campaign_banner_interaction_clicks_14d | met | The number of Banner interaction pixel conversions attributed to ad click-throughs. | |
| Banner interaction conversion rate | campaign_banner_interaction_cvr_14d | met | The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions) | |
| Banner interaction cost per acquisition | campaign_banner_interaction_cpa_14d | met | The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction) | |
| Widget interaction | campaign_widget_interaction_14d | met | The number of Widget interaction pixel conversions. | |
| Widget interaction view-through conversions | campaign_widget_interaction_views_14d | met | The number of Widget interaction pixel conversions attributed to ad impressions. | |
| Widget interaction click-through conversions | campaign_widget_interaction_clicks_14d | met | The number of Widget interaction pixel conversions attributed to ad click-throughs. | |
| Widget interaction conversion rate | campaign_widget_interaction_cvr_14d | met | The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions) | |
| Widget interaction cost per acquisition | campaign_widget_interaction_cpa_14d | met | The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction) | |
| Game interaction | campaign_game_interaction_14d | met | The number of Game interaction pixel conversions. | |
| Game interaction view-through conversions | campaign_game_interaction_views_14d | met | The number of Game interaction pixel conversions attributed to ad impressions. | |
| Game interaction click-through conversions | campaign_game_interaction_clicks_14d | met | The number of Game interaction pixel conversions attributed to ad click-throughs. | |
| Game interaction conversion rate | campaign_game_interaction_cvr_14d | met | The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions) | |
| Game interaction cost per acquisition | campaign_game_interaction_cpa_14d | met | The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction) | |
| Email load | campaign_email_load_14d | met | The number of Email load pixel conversions. | |
| Email load view-through conversions | campaign_email_load_views_14d | met | The number of Email load pixel conversions attributed to ad impressions. | |
| Email load click-through conversions | campaign_email_load_clicks_14d | met | The number of Email load pixel conversions attributed to ad click-throughs. | |
| Email load conversion rate | campaign_email_load_cvr_14d | met | The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions) | |
| Email load cost per acquisition | campaign_email_load_cpa_14d | met | The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load) | |
| Email interaction | campaign_email_interaction_14d | met | The number of Email interaction pixel conversions. | |
| Email interaction view-through conversions | campaign_email_interaction_views_14d | met | The number of Email interaction pixel conversions attributed to ad impressions. | |
| Email interaction click-through conversions | campaign_email_interaction_clicks_14d | met | The number of Email interaction pixel conversions attributed to ad click-throughs. | |
| Email interaction conversion rate | campaign_email_interaction_cvr_14d | met | The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions) | |
| Email interaction cost per acquisition | campaign_email_interaction_cpa_14d | met | The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction) | |
| Submit button | campaign_submit_button_14d | met | The number of Submit button pixel conversions. | |
| Submit button view-through conversions | campaign_submit_button_views_14d | met | The number of Submit button pixel conversions attributed to ad impressions. | |
| Submit button click-through conversions | campaign_submit_button_clicks_14d | met | The number of Submit button pixel conversions attributed to ad click-throughs. | |
| Submit button conversion rate | campaign_submit_button_cvr_14d | met | The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions) | |
| Submit button cost per acquisition | campaign_submit_button_cpa_14d | met | The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button) | |
| Purchase button | campaign_purchase_button_14d | met | The number of Purchase button pixel conversions. | |
| Purchase button view-through conversions | campaign_purchase_button_views_14d | met | The number of Purchase button pixel conversions attributed to ad impressions. | |
| Purchase button click-through conversions | campaign_purchase_button_clicks_14d | met | The number of Purchase button pixel conversions attributed to ad click-throughs. | |
| Purchase button conversion rate | campaign_purchase_button_cvr_14d | met | The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions) | |
| Purchase button cost per acquisition | campaign_purchase_button_cpa_14d | met | The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button) | |
| Click on redirect | campaign_click_on_redirect_14d | met | The number of Click on redirect pixel conversions. | |
| Click on redirect view-through conversions | campaign_click_on_redirect_views_14d | met | The number of Click on redirect pixel conversions attributed to ad impressions. | |
| Click on redirect click-through conversions | campaign_click_on_redirect_clicks_14d | met | The number of Click on redirect pixel conversions attributed to ad click-throughs. | |
| Click on redirect conversion rate | campaign_click_on_redirect_cvr_14d | met | The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions) | |
| Click on redirect cost per acquisition | campaign_click_on_redirect_cpa_14d | met | The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect) | |
| Sign up button | campaign_sign_up_button_14d | met | The number of Sign up button pixel conversions. | |
| Sign up button view-through conversions | campaign_sign_up_button_views_14d | met | The number of Sign up button pixel conversions attributed to ad impressions. | |
| Sign up button click-through conversions | campaign_sign_up_button_clicks_14d | met | The number of Sign up button pixel conversions attributed to ad click-throughs. | |
| Sign up button conversion rate | campaign_sign_up_button_cvr_14d | met | The number of Sign up button pixel conversions relative to the number of ad impressions. (Sign up button CVR = Sign up button / Impressions) | |
| Sign up button cost per acquisition | campaign_sign_up_button_cpa_14d | met | The average cost to acquire a Sign up button pixel conversion. (Sign up button CPA = Total cost / Sign up button) | |
| Subscription button | campaign_subscription_button_14d | met | The number of Subscription button pixel conversions. | |
| Subscription button view-through conversions | campaign_subscription_button_views_14d | met | The number of Subscription button pixel conversions attributed to ad impressions. | |
| Subscription button click-through conversions | campaign_subscription_button_clicks_14d | met | The number of Subscription button pixel conversions attributed to ad click-throughs. | |
| Subscription button conversion rate | campaign_subscription_button_cvr_14d | met | The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions) | |
| Subscription button cost per acquisition | campaign_subscription_button_cpa_14d | met | The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button) | |
| Success page | campaign_success_page_14d | met | The number of Success page pixel conversions. | |
| Success page view-through conversions | campaign_success_page_views_14d | met | The number of Success page pixel conversions attributed to ad impressions. | |
| Success page click-through conversions | campaign_success_page_clicks_14d | met | The number of Success page pixel conversions attributed to ad click-throughs. | |
| Success page conversion rate | campaign_success_page_cvr_14d | met | The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions) | |
| Success page cost per acquisition | campaign_success_page_cpa_14d | met | The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page) | |
| Thank you page | campaign_thank_you_page_14d | met | The number of Thank you page pixel conversions. | |
| Thank you page view-through conversions | campaign_thank_you_page_views_14d | met | The number of Thank you page pixel conversions attributed to ad impressions. | |
| Thank you page click-through conversions | campaign_thank_you_page_clicks_14d | met | The number of Thank you page pixel conversions attributed to ad click-throughs. | |
| Thank you page conversion rate | campaign_thank_you_page_cvr_14d | met | The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions) | |
| Thank you page cost per acquisition | campaign_thank_you_page_cpa_14d | met | The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page) | |
| Registration form | campaign_registration_form_14d | met | The number of Registration form pixel conversions. | |
| Registration form view-through conversions | campaign_registration_form_views_14d | met | The number of Registration form pixel conversions attributed to ad impressions. | |
| Registration form click-through conversions | campaign_registration_form_clicks_14d | met | The number of Registration form pixel conversions attributed to ad click-throughs. | |
| Registration form conversion rate | campaign_registration_form_cvr_14d | met | The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions) | |
| Registration form cost per acquisition | campaign_registration_form_cpa_14d | met | The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form) | |
| Registration confirm page | campaign_registration_confirm_page_14d | met | The number of Registration confirm page pixel conversions. | |
| Registration confirm page view-through conversions | campaign_registration_confirm_page_views_14d | met | The number of Registration confirm page pixel conversions attributed to ad impressions. | |
| Registration confirm page click-through conversions | campaign_registration_confirm_page_clicks_14d | met | The number of Registration confirm page pixel conversions attributed to ad click-throughs. | |
| Registration confirm page conversion rate | campaign_registration_confirm_page_cvr_14d | met | The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions) | |
| Registration confirm page cost per acquisition | campaign_registration_confirm_page_cpa_14d | met | The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page) | |
| Store locator page | campaign_store_locator_page_14d | met | The number of Store locator page pixel conversions. | |
| Store locator page view-through conversions | campaign_store_locator_page_views_14d | met | The number of Store locator page pixel conversions attributed to ad impressions. | |
| Store locator page click-through conversions | campaign_store_locator_page_clicks_14d | met | The number of Store locator page pixel conversions attributed to ad click-throughs. | |
| Store locator page conversion rate | campaign_store_locator_page_cvr_14d | met | The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions) | |
| Store locator page cost per acquisition | campaign_store_locator_page_cpa_14d | met | The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page) | |
| Brand store engagement 1 | campaign_brand_store_engagement_1 | met | The number of Brand store engagement 1 pixel conversions. | |
| Brand store engagement 1 view-through conversions | campaign_brand_store_engagement_1_views | met | The number of Brand store engagement 1 pixel conversions attributed to ad impressions. | |
| Brand store engagement 1 click-through conversions | campaign_brand_store_engagement_1_clicks | met | The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs. | |
| Brand store engagement 1 conversion rate | campaign_brand_store_engagement_1_cvr | met | The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions) | |
| Brand store engagement 1 cost per acquisition | campaign_brand_store_engagement_1_cpa | met | The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1) | |
| Brand store engagement 2 | campaign_brand_store_engagement_2 | met | The number of Brand store engagement 2 pixel conversions. | |
| Brand store engagement 2 view-through conversions | campaign_brand_store_engagement_2_views | met | The number of Brand store engagement 2 pixel conversions attributed to ad impressions. | |
| Brand store engagement 2 click-through conversions | campaign_brand_store_engagement_2_clicks | met | The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs. | |
| Brand store engagement 2 conversion rate | campaign_brand_store_engagement_2_cvr | met | The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions) | |
| Brand store engagement 2 cost per acquisition | campaign_brand_store_engagement_2_cpa | met | The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2) | |
| Brand store engagement 3 | campaign_brand_store_engagement_3 | met | The number of Brand store engagement 3 pixel conversions. | |
| Brand store engagement 3 view-through conversions | campaign_brand_store_engagement_3_views | met | The number of Brand store engagement 3 pixel conversions attributed to ad impressions. | |
| Brand store engagement 3 click-through conversions | campaign_brand_store_engagement_3_clicks | met | The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs. | |
| Brand store engagement 3 conversion rate | campaign_brand_store_engagement_3_cvr | met | The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions) | |
| Brand store engagement 3 cost per acquisition | campaign_brand_store_engagement_3_cpa | met | The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3) | |
| Brand store engagement 4 | campaign_brand_store_engagement_4 | met | The number of Brand store engagement 4 pixel conversions. | |
| Brand store engagement 4 view-through conversions | campaign_brand_store_engagement_4_views | met | The number of Brand store engagement 4 pixel conversions attributed to ad impressions. | |
| Brand store engagement 4 click-through conversions | campaign_brand_store_engagement_4_clicks | met | The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs. | |
| Brand store engagement 4 conversion rate | campaign_brand_store_engagement_4_cvr | met | The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions) | |
| Brand store engagement 4 cost per acquisition | campaign_brand_store_engagement_4_cpa | met | The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4) | |
| Brand store engagement 5 | campaign_brand_store_engagement_5 | met | The number of Brand store engagement 5 pixel conversions. | |
| Brand store engagement 5 view-through conversions | campaign_brand_store_engagement_5_views | met | The number of Brand store engagement 5 pixel conversions attributed to ad impressions. | |
| Brand store engagement 5 click-through conversions | campaign_brand_store_engagement_5_clicks | met | The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs. | |
| Brand store engagement 5 conversion rate | campaign_brand_store_engagement_5_cvr | met | The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions) | |
| Brand store engagement 5 cost per acquisition | campaign_brand_store_engagement_5_cpa | met | The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5) | |
| Brand store engagement 6 | campaign_brand_store_engagement_6 | met | The number of Brand store engagement 6 pixel conversions. | |
| Brand store engagement 6 view-through conversions | campaign_brand_store_engagement_6_views | met | The number of Brand store engagement 6 pixel conversions attributed to ad impressions. | |
| Brand store engagement 6 click-through conversions | campaign_brand_store_engagement_6_clicks | met | The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs. | |
| Brand store engagement 6 conversion rate | campaign_brand_store_engagement_6_cvr | met | The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions) | |
| Brand store engagement 6 cost per acquisition | campaign_brand_store_engagement_6_cpa | met | The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6) | |
| Brand store engagement 7 | campaign_brand_store_engagement_7 | met | The number of Brand store engagement 7 pixel conversions. | |
| Brand store engagement 7 view-through conversions | campaign_brand_store_engagement_7_views | met | The number of Brand store engagement 7 pixel conversions attributed to ad impressions. | |
| Brand store engagement 7 click-through conversions | campaign_brand_store_engagement_7_clicks | met | The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs. | |
| Brand store engagement 7 conversion rate | campaign_brand_store_engagement_7_cvr | met | The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions) | |
| Brand store engagement 7 cost per acquisition | campaign_brand_store_engagement_7_cpa | met | The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7) | |
| Added to shopping cart | campaign_added_to_shopping_cart_14d | met | The number of Added to shopping cart pixel conversions. | |
| Added to shopping cart view-through conversions | campaign_added_to_shopping_cart_views_14d | met | The number of Added to shopping cart pixel conversions attributed to ad impressions. | |
| Added to shopping cart click-through conversions | campaign_added_to_shopping_cart_clicks_14d | met | The number of Added to shopping cart pixel conversions attributed to ad click-throughs. | |
| Added to shopping cart conversion rate | campaign_added_to_shopping_cart_cvr_14d | met | The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions) | |
| Added to shopping cart cost per acquisition | campaign_added_to_shopping_cart_cpa_14d | met | The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart) | |
| Product purchased | campaign_product_purchased | met | The number of Product purchased pixel conversions. | |
| Product purchased view-through conversions | campaign_product_purchased_views | met | The number of Product purchased pixel conversions attributed to ad impressions. | |
| Product purchased click-through conversions | campaign_product_purchased_clicks | met | The number of Product purchased pixel conversions attributed to ad click-throughs. | |
| Product purchased conversion rate | campaign_product_purchased_cvr | met | The number of Product purchased pixel conversions relative to the number of ad impressions. (Product purchased CVR = Product purchased / Impressions) | |
| Product purchased cost per acquisition | campaign_product_purchased_cpa | met | The average cost to acquire a Product purchased pixel conversion. (Product purchased CPA = Total cost / Product purchased) | |
| Message sent | campaign_message_sent_14d | met | The number of Message sent pixel conversions. | |
| Message sent view-through conversions | campaign_message_sent_views_14d | met | The number of Message sent pixel conversions attributed to ad impressions. | |
| Message sent click-through conversions | campaign_message_sent_clicks_14d | met | The number of Message sent pixel conversions attributed to ad click-throughs. | |
| Message sent conversion rate | campaign_message_sent_cvr_14d | met | The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions) | |
| Message sent cost per acquisition | campaign_message_sent_cpa_14d | met | The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent) | |
| Mashup click to page | campaign_mashup_click_to_page | met | The number of Mashup click to page pixel conversions. | |
| Mashup click to page view-through conversions | campaign_mashup_click_to_page_views | met | The number of Mashup click to page pixel conversions attributed to ad impressions. | |
| Mashup click to page click-through conversions | campaign_mashup_click_to_page_clicks | met | The number of Mashup click to page pixel conversions attributed to ad click-throughs. | |
| Mashup click to page conversion rate | campaign_mashup_click_to_page_cvr | met | The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions) | |
| Mashup click to page cost per acquisition | campaign_mashup_click_to_page_cpa | met | The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page) | |
| Mashup backup image | campaign_mashup_backup_image | met | The number of Mashup backup image pixel conversions. | |
| Mashup backup image view-through conversions | campaign_mashup_backup_image_views | met | The number of Mashup backup image pixel conversions attributed to ad impressions. | |
| Mashup backup image click-through conversions | campaign_mashup_backup_image_clicks | met | The number of Mashup backup image pixel conversions attributed to ad click-throughs. | |
| Mashup backup image conversion rate | campaign_mashup_backup_image_cvr | met | The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions) | |
| Mashup backup image cost per acquisition | campaign_mashup_backup_image_cpa | met | The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image) | |
| Homepage visit | campaign_homepage_visit_14d | met | The number of Homepage visit pixel conversions. | |
| Homepage visit view-through conversions | campaign_homepage_visit_views_14d | met | The number of Homepage visit pixel conversions attributed to ad impressions. | |
| Homepage visit click-through conversions | campaign_homepage_visit_clicks_14d | met | The number of Homepage visit pixel conversions attributed to ad click-throughs. | |
| Homepage visit conversion rate | campaign_homepage_visit_cvr_14d | met | The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions) | |
| Homepage visit cost per acquisition | campaign_homepage_visit_cpa_14d | met | The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit) | |
| Mashup add to cart | campaign_mashup_add_to_cart_14d | met | The number of Mashup add to cart pixel conversions. | |
| Mashup add to cart view-through conversions | campaign_mashup_add_to_cart_views_14d | met | The number of Mashup add to cart pixel conversions attributed to ad impressions. | |
| Mashup add to cart click-through conversions | campaign_mashup_add_to_cart_clicks_14d | met | The number of Mashup add to cart pixel conversions attributed to ad click-throughs. | |
| Mashup add to cart conversion rate | campaign_mashup_add_to_cart_cvr_14d | met | The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions) | |
| Mashup add to cart cost per acquisition | campaign_mashup_add_to_cart_cpa_14d | met | The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart) | |
| Mashup add to wishlist | campaign_mashup_add_to_wishlist_14d | met | The number of Mashup add to wishlist pixel conversions. | |
| Mashup add to wishlist view-through conversions | campaign_mashup_add_to_wishlist_views_14d | met | The number of Mashup add to wishlist pixel conversions attributed to ad impressions. | |
| Mashup add to wishlist click-through conversions | campaign_mashup_add_to_wishlist_clicks_14d | met | The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs. | |
| Mashup add to wishlist conversion rate | campaign_mashup_add_to_wishlist_cvr_14d | met | The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions) | |
| Mashup add to wishlist cost per acquisition | campaign_mashup_add_to_wishlist_cpa_14d | met | The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist) | |
| Mashup subscribe and save | campaign_mashup_subscribe_and_save_14d | met | The number of Mashup subscribe and save pixel conversions. | |
| Mashup subscribe and save view-through conversions | campaign_mashup_subscribe_and_save_click_views_14d | met | The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. | |
| Mashup subscribe and save click-through conversions | campaign_mashup_subscribe_and_save_click_14d | met | The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs. | |
| Mashup subscribe and save conversion rate | campaign_mashup_subscribe_and_save_cvr_14d | met | The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions) | |
| Mashup subscribe and save cost per acquisition | campaign_mashup_subscribe_and_save_cpa_14d | met | The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save) | |
| Mashup clip coupon click | campaign_mashup_clip_coupon_click_14d | met | The number of Mashup clip coupon click pixel conversions. | |
| Mashup clip coupon click view-through conversions | campaign_mashup_clip_coupon_click_views_14d | met | The number of Mashup clip coupon click pixel conversions attributed to ad impressions. | |
| Mashup clip coupon click click-through conversions | campaign_mashup_clip_coupon_click_clicks_14d | met | The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs. | |
| Mashup clip coupon click conversion rate | campaign_mashup_clip_coupon_click_cvr_14d | met | The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions) | |
| Mashup clip coupon click cost per acquisition | campaign_mashup_clip_coupon_click_cpa_14d | met | The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click) | |
| Mashup shop now click | campaign_mashup_shop_now_click_14d | met | The number of Mashup shop now click pixel conversions. | |
| Mashup shop now click view-through conversions | campaign_mashup_shop_now_click_views_14d | met | The number of Mashup shop now click pixel conversions attributed to ad impressions. | |
| Mashup shop now click click-through conversions | campaign_mashup_shop_now_click_clicks_14d | met | The number of Mashup shop now click pixel conversions attributed to ad click-throughs. | |
| Mashup shop now click conversion rate | campaign_mashup_shop_now_click_cvr_14d | met | The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions) | |
| Mashup shop now click cost per acquisition | campaign_mashup_shop_now_click_cpa_14d | met | The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click) | |
| Referral | campaign_referral_14d | met | The number of Referral pixel conversions. | |
| Referral view-through conversions | campaign_referral_views_14d | met | The number of Referral pixel conversions attributed to ad impressions. | |
| Referral click-through conversions | campaign_referral_clicks_14d | met | The number of Referral pixel conversions attributed to ad click-throughs. | |
| Referral conversion rate | campaign_referral_cvr_14d | met | The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions) | |
| Referral cost per acquisition | campaign_referral_cpa_14d | met | The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral) | |
| Accept | campaign_accept_14d | met | The number of Accept pixel conversions. | |
| Accept view-through conversions | campaign_accept_views_14d | met | The number of Accept pixel conversions attributed to ad impressions. | |
| Accept click-through conversions | campaign_accept_clicks_14d | met | The number of Accept pixel conversions attributed to ad click-throughs. | |
| Accept conversion rate | campaign_accept_cvr_14d | met | The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions) | |
| Accept cost per acquisition | campaign_accept_cpa_14d | met | The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept) | |
| Decline | campaign_decline_14d | met | The number of Decline pixel conversions. | |
| Decline view-through conversions | campaign_decline_views_14d | met | The number of Decline pixel conversions attributed to ad impressions. | |
| Decline click-through conversions | campaign_decline_clicks_14d | met | The number of Decline pixel conversions attributed to ad click-throughs. | |
| Decline conversion rate | campaign_decline_cvr_14d | met | The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions) | |
| Decline cost per acquisition | campaign_decline_cpa_14d | met | The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline) | |
| Drop down selection | campaign_drop_down_selection_14d | met | The number of Drop down selection pixel conversions. | |
| Drop down selection view-through conversions | campaign_drop_down_selection_views_14d | met | The number of Drop down selection pixel conversions attributed to ad impressions. | |
| Drop down selection click-through conversions | campaign_drop_down_selection_clicks_14d | met | The number of Drop down selection pixel conversions attributed to ad click-throughs. | |
| Drop down selection conversion rate | campaign_drop_down_selection_cvr_14d | met | The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions) | |
| Drop down selection cost per acquisition | campaign_drop_down_selection_cpa_14d | met | The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection) | |
| Brand search | campaign_brand_search_14d | met | The number of Brand search pixel conversions. | |
| Brand search view-through conversions | campaign_brand_search_views_14d | met | The number of Brand search pixel conversions attributed to ad impressions. | |
| Brand search click-through conversions | campaign_brand_search_clicks_14d | met | The number of Brand search pixel conversions attributed to ad click-throughs. | |
| Brand search conversion rate | campaign_brand_search_cvr_14d | met | The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions) | |
| Brand search cost per acquisition | campaign_brand_search_cpa_14d | met | The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search) | |
| Product units sold | campaign_units_sold_14d | met | Units of promoted products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units. | |
| Product sales | campaign_sales_14d | met | Sales (in local currency) of promoted products, attributed to an ad view or click. | |
| Return on advertising spend | campaign_roas_14d | met | Return on advertising spend for promoted products, measured as ad-attributed sales for promoted products per local currency unit of ad spend. (ROAS = Product sales / Total cost) | |
| DPV | campaign_dpv_14d | met | Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views) | |
| Total units sold | campaign_total_units_sold_14d | met | Units of the brands' products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units. | |
| Total product sales | campaign_total_sales_14d | met | Sales (in local currency) of the brands' products, attributed to an ad view or click. | |
| Total return on advertising spend (Total ROAS) | campaign_total_roas_14d | met | Return on ad spend, measured as ad-attributed sales for the brands’ products per local currency unit of ad spend. (Total ROAS = Total product sales / Total cost) | |
| Total eRPM | campaign_total_erpm_14d | met | Effective (average) revenue for the brands' products generated per thousand impressions. (Total eRPM = Sales / (Impressions / 1000)) | |
| DPV views | campaign_dpv_views_14d | met | Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions) | |
| DPV clicks | campaign_dpv_clicks_14d | met | Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions) | |
| DPVR | campaign_dpvr | met | Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate) | |
| eCPDPV | campaign_ecpdpv_14d | met | Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view) | |
| Total DPV | campaign_total_detail_page_views_14d | met | Number of detail page views for all the brands’ products, attributed to an ad view or click. (Total detail page views) | |
| Total DPV views | campaign_total_detail_page_view_views_14d | met | Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions) | |
| Total DPV clicks | campaign_total_detail_page_clicks_14d | met | Number of detail page views for all the brands’ products, attributed to an ad click. (Total detail page views click-through conversions) | |
| Total DPVR | campaign_total_detail_page_views_cvr_14d | met | Detail page view rate for the brands’ products, relative to the number of ad impressions. (Total DPV / Impressions = Total DPVR) (Total detail page view rate) | |
| Total eCPDPV | campaign_total_ecpdpv | met | Effective (average) cost to acquire a detail page view for a product in your brand. (Total eCPDPV = Total cost / Total DPV) (Total Effective cost per detail page view) | |
| ATL | campaign_atl_14d | met | Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list) | |
| ATL views | campaign_atl_views_14d | met | Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) | |
| ATL clicks | campaign_atl_clicks_14d | met | Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions) | |
| ATLR | campaign_atlr_14d | met | Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate) | |
| eCPATL | campaign_ecpatl_14d | met | Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List) | |
| Total ATL | campaign_total_add_to_list_14d | met | Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad view or click. (Total Add to Lists) | |
| Total ATL views | campaign_total_add_to_list_views_14d | met | Number of times shoppers added the brands' products to a wish list, gift list or registry, attributed to an ad view. (Total Add to List view-through conversions) | |
| Total ATL clicks | campaign_total_add_to_list_clicks_14d | met | Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad click. (Total Add to List click-through conversions) | |
| Total ATLR | campaign_total_add_to_list_cvr_14d | met | Rate of Add to List conversions for the brands' products relative to the number of impressions. (ATLR = ATL / Impressions) (Total Add to List rate) | |
| Total eCPATL | campaign_total_add_to_list_cpa_14d | met | Effective (average) cost to acquire an Add to List conversion for the brands' products. (Total eCPATL = Total cost / Total ATL) (Total Effective cost per Total Add to List) | |
| ATC | campaign_atc_14d | met | Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart) | |
| ATC views | campaign_atc_views_14d | met | Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions) | |
| ATC clicks | campaign_atc_clicks_14d | met | Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions) | |
| ATCR | campaign_atcr_14d | met | Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate) | |
| eCPATC | campaign_atc_cpa_14d | met | Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart) | |
| Total ATC | campaign_total_add_to_cart_14d | met | Number of times shoppers added the brands' products to their cart, attributed to an ad view or click. (Total Add to Carts) | |
| Total ATC views | campaign_total_add_to_cart_views_14d | met | Number of times shoppers added the brands' products to their cart, attributed to an ad view. (Total Add to Cart view-through conversions) | |
| Total ATC clicks | campaign_total_add_to_cart_clicks_14d | met | Number of times shoppers added the brands' products to their cart, attributed to an ad click. (Total Add to Cart click-through conversions) | |
| Total ATCR | campaign_total_add_to_cart_cvr_14d | met | Rate of Add to Cart conversions for the brands' products relative to the number of ad impressions. (Total ATCR = Total ATC / Impressions) (Total Add to Cart rate) | |
| Total eCPATC | campaign_total_add_to_cart_cpa_14d | met | Effective (average) cost to acquire an Add to Cart conversion for the brands' products. (Total eCPATC = Total cost / Total ATC) (Total Effective cost per Total Add to Cart) | |
| Purchases | campaign_purchases_14d | met | Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals. | |
| Purchases views | campaign_purchases_views_14d | met | Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. | |
| Purchases clicks | campaign_purchases_clicks_14d | met | Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. | |
| eCPP | campaign_ecpp_14d | met | Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase) | |
| Total purchases | campaign_total_purchases_14d | met | Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals. | |
| Total purchases views | campaign_total_purchases_views_14d | met | Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases view-through conversions) | |
| Total purchases clicks | campaign_total_purchases_clicks_14d | met | Number of times any quantity of a brand product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases click-through conversions) | |
| Total purchases rate | campaign_total_purchase_rate_14d | met | Rate of ad-attributed purchase events for the brands' products relative to ad impressions. (Total purchase rate = Total purchases / Impressions) | |
| Total eCPP | campaign_total_ecpp_14d | met | Effective (average) cost to acquire a purchase conversion for the brands' products. (Total eCPP = Total cost / Total purchases) (Total Effective cost per purchase) | |
| New-to-brand purchases | campaign_new_to_brand_purchases_14d | met | Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days. | |
| New-to-brand purchases views | campaign_new_to_brand_purchases_views_14d | met | Number of new-to-brand purchases for promoted products, attributed to an ad view. | |
| New-to-brand purchases clicks | campaign_new_to_brand_purchases_clicks_14d | met | Number of new-to-brand purchases for promoted products, attributed to an ad click. | |
| New-to-brand purchase rate | campaign_new_to_brand_purchase_rate_14d | met | Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions) | |
| New-to-brand eCPP | campaign_new_to_brand_ecpp_14d | met | Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases) | |
| Total new-to-brand purchases | campaign_total_new_to_brand_purchases_14d | met | Number of new-to-brand purchases for the brands' products, attributed to an ad view or click. | |
| Total new-to-brand purchases views | campaign_total_new_to_brand_purchases_views_14d | met | Number of new-to-brand purchases for the brands' products, attributed to an ad view. | |
| Total new-to-brand purchases clicks | campaign_total_new_to_brand_purchases_clicks_14d | met | Number of new-to-brand purchases for the brands' products, attributed to an ad click. | |
| Total new-to-brand purchase rate | campaign_total_new_to_brand_purchase_rate_14d | met | Rate of new-to-brand purchase conversions for the brands' products relative to the number of ad impressions. (Total new-to-brand purchase rate = Total new-to-brand purchases / Impressions) | |
| Total new-to-brand eCPP | campaign_total_new_to_brand_ecpp_14d | met | Effective (average) cost to acquire a new-to-brand purchase conversion for the brands' products. (Total new-to-brand eCPP = Total cost / Total new-to-brand purchases) | |
| Mobile app first starts | campaign_mobile_app_first_starts_14d | met | The number of times an app for the featured product was first started. | |
| Mobile app first start view-through conversions | campaign_mobile_app_first_start_views_14d | met | The number of Mobile app first start conversions attributed to ad impressions. | |
| Mobile app first start click-through conversions | campaign_mobile_app_first_start_clicks_14d | met | The number of Mobile app first start conversions attributed to ad click-throughs. | |
| Mobile app first start conversion rate | campaign_mobile_app_first_start_cvr_14d | met | The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) | |
| Mobile app first start cost per acquisition | campaign_mobile_app_first_starts_cpa_14d | met | The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) | |
| Add to watchlist | campaign_add_to_watchlist_14d | met | The number of times Add to Watchlist was clicked on a featured product. | |
| Add to watchlist views | campaign_add_to_watchlist_views_14d | met | The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions) | |
| Add to watchlist clicks | campaign_add_to_watchlist_clicks_14d | met | The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions) | |
| Add to watchlist rate | campaign_add_to_watchlist_cvr_14d | met | The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) | |
| Effective cost per Add to Watchlist | campaign_add_to_watch_list_cpa_14d | met | The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) | |
| Downloaded video plays | campaign_downloaded_video_plays_14d | met | The number of times a video was downloaded then played for the featured product. | |
| Downloaded video play view-through conversions | campaign_downloaded_video_plays_views_14_d | met | The number of downloaded video plays attributed to ad impressions. (DVP views) | |
| Downloaded video play click-through conversions | campaign_downloaded_video_plays_clicks_14d | met | The number of downloaded video plays attributed to ad click-throughs. (DVP clicks) | |
| Downloaded video play rate | campaign_downloaded_video_play_rate_14d | met | The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) | |
| Effective cost per downloaded video play | campaign_ecpdvp14d | met | The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) | |
| Video streams | campaign_video_streams_14d | met | The number of times a video was streamed (played without downloading). | |
| Video streams view-through conversions | campaign_video_streams_views_14d | met | The number of video streams attributed to ad impressions. | |
| Video streams click-through conversions | campaign_video_streams_clicks_14d | met | The number of video streams attributed to ad click-throughs. | |
| Video streams rate | campaign_video_streams_rate_14d | met | The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) | |
| Effective cost per video stream | campaign_ecpvs14d | met | The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) | |
| Play trailers | campaign_play_trailers_14d | met | The number of times a video trailer was played for the featured product. | |
| Play trailers view-through conversions | campaign_play_trailers_views_14d | met | The number of video trailer players attributed to ad impressions. | |
| Play trailers click-through conversions | campaign_player_trailers_clicks_14d | met | The number of video trailer plays attributed to ad click-throughs. | |
| Play trailer rate | campaign_play_trailer_rate_14d | met | The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) | |
| Effective cost per Play trailer | campaign_ecppt14d | met | The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) | |
| Rentals | campaign_rentals_14d | met | The number of times a video was rented for the featured product. | |
| Rentals view-through conversions | campaign_rentals_views_14d | met | The number of video rentals attributed to ad impressions. | |
| Rentals click-through conversions | campaign_rentals_clicks_14d | met | The number of video rentals attributed to ad click-throughs. | |
| Rental rate | campaign_rental_rate_14d | met | The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) | |
| Effective cost per rental | campaign_ecpr14d | met | The average cost to acquire a rental (eCPR = Total cost / Rentals) | |
| Video downloads | campaign_video_downloads_14d | met | The number of times a video was downloaded for the featured product. | |
| Video downloads view-through conversions | campaign_video_downloads_views_14d | met | The number of video downloads attributed to ad impressions. | |
| Video downloads click-through conversions | campaign_video_downloads_clicks_14d | met | The number of video downloads attributed to ad click-throughs. | |
| Video download rate | campaign_video_download_rate_14d | met | The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) | |
| Effective cost per video download | campaign_ecpvd14d | met | The average cost to acquire a video download (eCPVD = Total cost / Video downloads) | |
| Video started | campaign_video_started | met | The number of Video started pixel conversions. | |
| Video started view-through conversions | campaign_video_started_views | met | The number of Video started pixel conversions attributed to ad impressions. | |
| Video started click-through conversions | campaign_video_started_clicks | met | The number of Video started pixel conversions attributed to ad click-throughs. | |
| Video started conversion rate | campaign_video_started_cvr | met | The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions) | |
| Video started cost per acquisition | campaign_video_started_cpa | met | The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started) | |
| Video completed | campaign_video_completed | met | The number of Video completed pixel conversions. | |
| Video completed view-through conversions | campaign_video_completed_views | met | The number of Video completed pixel conversions attributed to ad impressions. | |
| Video completed click-through conversions | campaign_video_completed_clicks | met | The number of Video completed pixel conversions attributed to ad click-throughs. | |
| Video completed conversion rate | campaign_video_completed_cvr | met | The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions) | |
| Video completed cost per acquisition | campaign_video_completed_cpa | met | The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed) | |
| Video start | campaign_video_start | met | The number of times a video ad was started. | |
| Video first quartile | campaign_video_first_quartile | met | The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed. | |
| Video midpoint | campaign_video_midpoint | met | The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed. | |
| Video third quartile | campaign_video_third_quartile | met | The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed. | |
| Video complete | campaign_video_complete | met | The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed. | |
| TIME | Year | inventory_year | dim | |
| Year of week (Sun-Sat) | inventory_year_of_week | dim | ||
| Year of week (Mon-Sun) | inventory_year_of_week_iso | dim | ||
| Year & month | inventory_year_month | dim | ||
| Month | inventory_month | dim | ||
| Year & week (Mon-Sun) | inventory_year_week_iso | dim | ||
| Week (Sun-Sat) | inventory_week | dim | ||
| Week (Mon-Sun) | inventory_week_iso | dim | ||
| Day of month | inventory_day_of_month | dim | Day of month. | |
| Day of week (Sun-Sat) | inventory_day_of_week | dim | Day of week (Sunday-Saturday). | |
| Day of week (Mon-Sun) | inventory_day_of_week_iso | dim | Day of week (Monday-Sunday). | |
| Date | inventory_date | dim | The specific date the campaign ran. | |
| Datetime | inventory_date_time | dim | ||
| ACCOUNT | Account name | inventory_account | dim | The name of the account |
| Account ID | inventory_account_id | dim | The ID of the account | |
| Entity ID | inventory_entity_id | dim | The unique identifier for the entity. | |
| Advertiser ID | inventory_advertiser_id | dim | The unique identifier for the advertiser. | |
| Advertiser name | inventory_advertiser_name | dim | The customer that has an advertising relationship with Amazon. | |
| ORDER | Order ID | inventory_order_id | dim | The unique identifier for the order. |
| Order name | inventory_order_name | dim | Used to group line items and apply a budget and various other settings to a campaign. | |
| Order external ID | inventory_order_external_id | dim | Order external ID. | |
| Order start date | inventory_order_start_date | dim | Order start date. | |
| Order end date | inventory_order_end_date | dim | Order end date. | |
| Order currency | inventory_order_currency | dim | Order currency. | |
| Order budget | inventory_order_budget | dim | Order budget. | |
| LINE ITEM | Line item ID | inventory_line_item_id | dim | The unique identifier for the line item. |
| Line item name | inventory_line_item_name | dim | Used to group creatives and apply budget, targeting, and various other settings to a campaign. | |
| Line item start date | inventory_line_item_start_date | dim | Line item start date. | |
| Line item end date | inventory_line_item_end_date | dim | Line item end date. | |
| Line item budget | inventory_line_item_budget | dim | Line item budget. | |
| Line item external ID | inventory_line_item_external_id | dim | Line item external ID. | |
| SITE | Site name | inventory_site_name | dim | The site or group of sites the campaign ran on. |
| SUPPLY | Supply source name | inventory_supply_source_name | dim | The inventory the campaign ran on, for example real-time bidding exchanges or Amazon-owned sites. |
| DEAL | Deal | inventory_deal | dim | The name of a Deal. |
| Deal ID | inventory_deal_id | dim | The unique identifier for the deal. | |
| Impressions | inventory_impressions | met | The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions. | |
| Viewable impressions | inventory_viewable_impressions | met | Based on MRC standard, the number of times an ad was viewed by customers. An ad is counted as 'viewable' when atleast 50% of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. Viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics. | |
| Measurable impressions | inventory_measurable_impressions | met | Number of impressions that were measured for viewability. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics. | |
| Measurable rate | inventory_measurable_rate | met | Measurable impressions / total impressions. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics. | |
| Viewability rate | inventory_viewability_rate | met | viewability rate | |
| Clicks | inventory_click_throughs | met | The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs) | |
| CTR | inventory_ctr | met | The number of click-throughs relative to the number of impressions. | |
| eCPC | inventory_ecpc | met | The average cost paid per click-through. (Effective cost per click-through) | |
| eCPM | inventory_ecpm | met | The total cost per thousand impressions. | |
| eRPM | inventory_erpm | met | Effective (average) revenue for promoted products generated per thousand impressions. (eRPM = Sales / (Impressions / 1000)) | |
| Gross clicks | inventory_gross_click_throughs | met | The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs) | |
| Gross impressions | inventory_gross_impressions | met | The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. | |
| Invalid clicks | inventory_invalid_click_throughs | met | Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs) | |
| Invalid impressions | inventory_invalid_impressions | met | The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. | |
| Invalid clicks rate | inventory_invalid_click_throughs_rate | met | The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. | |
| Invalid impression rate | inventory_invalid_impression_rate | met | The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. | |
| Supply cost | inventory_supply_cost | met | The total amount of money spent on media supply. | |
| Supply cost (USD) | inventory_supply_cost_usd | met | The total amount of money spent on media supply in USD. | |
| Supply cost (EUR) | inventory_supply_cost_eur | met | The total amount of money spent on media supply in EUR. | |
| Supply cost (GBP) | inventory_supply_cost_gbp | met | The total amount of money spent on media supply in GBP. | |
| Amazon DSP console fee | inventory_amazon_platform_fee | met | The technology fee applied to the media supply costs. | |
| Amazon DSP audience fee | inventory_amazon_audience_fee | met | CPM charge applied to impressions that leverage Amazon's behavioral targeting. | |
| Agency fee | inventory_agency_fee | met | A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy. | |
| Total cost | inventory_total_cost | met | The total amount of money spent on running the campaign not including 3P fees paid by the agency. | |
| Total cost (USD) | inventory_total_cost_usd | met | The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD. | |
| Total cost (EUR) | inventory_total_cost_eur | met | The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR. | |
| Total cost (GBP) | inventory_total_cost_gbp | met | The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP. | |
| Total fee | inventory_total_fee | met | Total fee. | |
| Third party (3P) fees (Deprecated) | inventory_3p_fees | met | The total CPM charges applied for using 3P data providers. | |
| 3P fee CPM 1 (Deprecated) | inventory_3p_fee_cpm1 | met | A third party fee applied. | |
| 3P fee CPM 2 (Deprecated) | inventory_3p_fee_cpm2 | met | A third party fee applied. | |
| 3P fee CPM 3 (Deprecated) | inventory_3p_fee_cpm3 | met | A third party fee applied. | |
| 3P fee Automotive (Deprecated) | inventory_3p_fee_automotive | met | A third party fee applied to automotive data. | |
| 3P fee Integral Ad Science (Deprecated) | inventory_3p_fee_integral_ad_science | met | The third party fee applied for using Integral Ad Science. | |
| 3P fee DoubleVerify (Deprecated) | inventory_3p_fee_double_verify | met | The third party fee applied for using DoubleVerify. | |
| 3P fee DoubleClick Campaign Manager (Deprecated) | inventory_3p_fee_doubleclick_campaign_manager | met | The third party fee applied for using DoubleClick Campaign Manager. | |
| 3P fee ComScore (Deprecated) | inventory_3p_fee_com_score | met | The third party fee applied for using ComScore. | |
| 3P fee CPM 1 (absorbed) (Deprecated) | inventory_3p_fee_cpm1_absorbed | met | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee CPM 2 (absorbed) (Deprecated) | inventory_3p_fee_cpm2_absorbed | met | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee CPM 3 (absorbed) (Deprecated) | inventory_3p_fee_cpm3_absorbed | met | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee Automotive (absorbed) (Deprecated) | inventory_3p_fee_automotive_absorbed | met | CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee Integral Ad Science (absorbed) (Deprecated) | inventory_3p_fee_integral_ad_science_absorbed | met | CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee DoubleVerify (absorbed) (Deprecated) | inventory_3p_fee_double_verify_absorbed | met | CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee Doubleclick Campaign Manager (absorbed) (Deprecated) | inventory_3p_fee_doubleclick_campaign_manager_absorbed | met | CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee ComScore (absorbed) (Deprecated) | inventory_3p_fee_com_score_absorbed | met | CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| Third party (3P) fees | inventory_fees_3p | met | The total CPM charges applied for using 3P data providers. | |
| 3P fee CPM 1 | inventory_cpm1_3p_fee | met | A third party fee applied. | |
| 3P fee CPM 2 | inventory_cpm2_3p_fee | met | A third party fee applied. | |
| 3P fee CPM 3 | inventory_cpm3_3p_fee | met | A third party fee applied. | |
| 3P fee Automotive | inventory_automotive_3p_fee | met | A third party fee applied to automotive data. | |
| 3P fee Integral Ad Science | inventory_integral_ad_science_3p_fee | met | The third party fee applied for using Integral Ad Science. | |
| 3P fee DoubleVerify | inventory_double_verify_3p_fee | met | The third party fee applied for using DoubleVerify. | |
| 3P fee DoubleClick Campaign Manager | inventory_doubleclick_campaign_manager_3p_fee | met | The third party fee applied for using DoubleClick Campaign Manager. | |
| 3P fee ComScore | inventory_com_score_3p_fee | met | The third party fee applied for using ComScore. | |
| 3P fee CPM 1 (absorbed) | inventory_cpm1_absorbed_3p_fee | met | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee CPM 2 (absorbed) | inventory_cpm2_absorbed_3p_fee | met | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee CPM 3 (absorbed) | inventory_cpm3_absorbed_3p_fee | met | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee Automotive (absorbed) | inventory_automotive_absorbed_3p_fee | met | CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee Integral Ad Science (absorbed) | inventory_integral_ad_science_absorbed_3p_fee | met | CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee DoubleVerify (absorbed) | inventory_double_verify_absorbed_3p_fee | met | CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee Doubleclick Campaign Manager (absorbed) | inventory_doubleclick_campaign_manager_absorbed_3p_fee | met | CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| 3P fee ComScore (absorbed) | inventory_com_score_absorbed_3p_fee | met | CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. | |
| Total pixel conversions | inventory_total_pixel_14d | met | The total number of pixel conversions. | |
| Total pixel view-through conversions | inventory_total_pixel_views_14d | met | The number of pixel conversions attributed to an ad view. | |
| Total pixel click-through conversions | inventory_total_pixel_clicks_14d | met | The number of pixel conversions attributed to an ad click. | |
| Total pixel conversion rate | inventory_total_pixel_cvr_14d | met | The number of pixel conversions relative to the number of ad impressions. (Total pixel CVR = Total pixel / Impressions) | |
| Total pixel cost per acquisition | inventory_total_pixel_cpa_14d | met | The average cost to acquire a pixel conversion. (Total pixel CPA = Total cost / Total pixel) | |
| Marketing landing page | inventory_marketing_landing_page_14d | met | The number of Marketing landing page pixel conversions. | |
| Marketing landing page view-through conversions | inventory_marketing_landing_page_views_14d | met | The number of Marketing landing page pixel conversions attributed to ad impressions. | |
| Marketing landing page click-through conversions | inventory_marketing_landing_page_clicks_14d | met | The number of Marketing landing page pixel conversions attributed to ad click-throughs. | |
| Marketing landing page conversion rate | inventory_marketing_landing_page_cvr_14d | met | The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions) | |
| Marketing landing page cost per acquisition | inventory_marketing_landing_page_cpa_14d | met | The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page) | |
| Subscription page | inventory_subscription_page_14d | met | The number of Subscription page conversions. | |
| Subscription page view-through conversions | inventory_subscription_page_views_14d | met | The number of Subscription page conversions attributed to an ad view. | |
| Subscription page click-through conversions | inventory_subscription_page_clicks_14d | met | The number of Subscription page conversions attributed to an ad click. | |
| Subscription page conversion rate | inventory_subscription_page_cvr_14d | met | The number of Subscription page conversions relative to the number of ad impressions. (Subscription page CVR = Subscription page / Impressions) | |
| Subscription page cost per acquisition | inventory_subscription_page_cpa_14d | met | The average cost to acquire a Subscription page conversion. (Subscription page CPA = Total cost / Subscription page) | |
| Sign up page | inventory_sign_up_page_14d | met | The number of Sign-up page pixel conversions. | |
| Sign up page view-through conversions | inventory_sign_up_page_views_14d | met | The number of Sign up page pixel conversions attributed to ad impressions. | |
| Sign up page click-through conversions | inventory_sign_up_page_clicks_14d | met | The number of Sign up page pixel conversions attributed to ad click-throughs. | |
| Sign up page conversion rate | inventory_sign_up_page_cvr_14d | met | The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions) | |
| Sign up page cost per acquisition | inventory_sign_up_page_cpa_14d | met | The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page) | |
| Application | inventory_application_14d | met | The number of Application conversions. | |
| Application view-through conversions | inventory_application_views_14d | met | The number of Application conversions attributed to an ad view. | |
| Application click-through conversions | inventory_application_clicks_14d | met | The number of Application conversions attributed to an ad click. | |
| Application conversion rate | inventory_application_cvr_14d | met | The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) | |
| Application cost per acquisition | inventory_application_cpa_14d | met | The average cost to acquire an Application conversion. (Application CPA = Total cost / Application) | |
| Game load | inventory_game_load_14d | met | The number of Game load pixel conversions. | |
| Game load view-through conversions | inventory_game_load_views_14d | met | The number of Game load pixel conversions attributed to ad impressions. | |
| Game load click-through conversions | inventory_game_load_clicks_14d | met | The number of Game load pixel conversions attributed to ad click-throughs. | |
| Game load conversion rate | inventory_game_load_cvr_14d | met | The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions) | |
| Game load cost per acquisition | inventory_game_load_cpa_14d | met | The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load) | |
| Widget load | inventory_widget_load_14d | met | The number of Widget load pixel conversions. | |
| Widget load view-through conversions | inventory_widget_load_views_14d | met | The number of Widget load pixel conversions attributed to ad impressions. | |
| Widget load click-through conversions | inventory_widget_load_clicks_14d | met | The number of Widget load pixel conversions attributed to ad click-throughs. | |
| Widget load conversion rate | inventory_widget_load_cvr_14d | met | The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions) | |
| Widget load cost per acquisition | inventory_widget_load_cpa_14d | met | The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load) | |
| Survey start | inventory_survey_start_14d | met | The number of Survey start pixel conversions. | |
| Survey start view-through conversions | inventory_survey_start_views_14d | met | The number of Survey start pixel conversions attributed to ad impressions. | |
| Survey start click-through conversions | inventory_survey_start_clicks_14d | met | The number of Survey start pixel conversions attributed to ad click-throughs. | |
| Survey start conversion rate | inventory_survey_start_cvr_14d | met | The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions) | |
| Survey start cost per acquisition | inventory_survey_start_cpa_14d | met | The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start) | |
| Survey finish | inventory_survey_finish_14d | met | The number of Survey finish pixel conversions. | |
| Survey finish view-through conversions | inventory_survey_finish_views_14d | met | The number of Survey finish pixel conversions attributed to ad impressions. | |
| Survey finish click-through conversions | inventory_survey_finish_clicks_14d | met | The number of Survey finish pixel conversions attributed to ad click-throughs. | |
| Survey finish conversion rate | inventory_survey_finish_cvr_14d | met | The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions) | |
| Survey finish cost per acquisition | inventory_survey_finish_cpa_14d | met | The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish) | |
| Banner interaction | inventory_banner_interaction_14d | met | The number of Banner interaction pixel conversions. | |
| Banner interaction view-through conversions | inventory_banner_interaction_views_14d | met | The number of Banner interaction pixel conversions attributed to ad impressions. | |
| Banner interaction click-through conversions | inventory_banner_interaction_clicks_14d | met | The number of Banner interaction pixel conversions attributed to ad click-throughs. | |
| Banner interaction conversion rate | inventory_banner_interaction_cvr_14d | met | The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions) | |
| Banner interaction cost per acquisition | inventory_banner_interaction_cpa_14d | met | The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction) | |
| Widget interaction | inventory_widget_interaction_14d | met | The number of Widget interaction pixel conversions. | |
| Widget interaction view-through conversions | inventory_widget_interaction_views_14d | met | The number of Widget interaction pixel conversions attributed to ad impressions. | |
| Widget interaction click-through conversions | inventory_widget_interaction_clicks_14d | met | The number of Widget interaction pixel conversions attributed to ad click-throughs. | |
| Widget interaction conversion rate | inventory_widget_interaction_cvr_14d | met | The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions) | |
| Widget interaction cost per acquisition | inventory_widget_interaction_cpa_14d | met | The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction) | |
| Game interaction | inventory_game_interaction_14d | met | The number of Game interaction pixel conversions. | |
| Game interaction view-through conversions | inventory_game_interaction_views_14d | met | The number of Game interaction pixel conversions attributed to ad impressions. | |
| Game interaction click-through conversions | inventory_game_interaction_clicks_14d | met | The number of Game interaction pixel conversions attributed to ad click-throughs. | |
| Game interaction conversion rate | inventory_game_interaction_cvr_14d | met | The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions) | |
| Game interaction cost per acquisition | inventory_game_interaction_cpa_14d | met | The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction) | |
| Email load | inventory_email_load_14d | met | The number of Email load pixel conversions. | |
| Email load view-through conversions | inventory_email_load_views_14d | met | The number of Email load pixel conversions attributed to ad impressions. | |
| Email load click-through conversions | inventory_email_load_clicks_14d | met | The number of Email load pixel conversions attributed to ad click-throughs. | |
| Email load conversion rate | inventory_email_load_cvr_14d | met | The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions) | |
| Email load cost per acquisition | inventory_email_load_cpa_14d | met | The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load) | |
| Email interaction | inventory_email_interaction_14d | met | The number of Email interaction pixel conversions. | |
| Email interaction view-through conversions | inventory_email_interaction_views_14d | met | The number of Email interaction pixel conversions attributed to ad impressions. | |
| Email interaction click-through conversions | inventory_email_interaction_clicks_14d | met | The number of Email interaction pixel conversions attributed to ad click-throughs. | |
| Email interaction conversion rate | inventory_email_interaction_cvr_14d | met | The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions) | |
| Email interaction cost per acquisition | inventory_email_interaction_cpa_14d | met | The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction) | |
| Submit button | inventory_submit_button_14d | met | The number of Submit button pixel conversions. | |
| Submit button view-through conversions | inventory_submit_button_views_14d | met | The number of Submit button pixel conversions attributed to ad impressions. | |
| Submit button click-through conversions | inventory_submit_button_clicks_14d | met | The number of Submit button pixel conversions attributed to ad click-throughs. | |
| Submit button conversion rate | inventory_submit_button_cvr_14d | met | The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions) | |
| Submit button cost per acquisition | inventory_submit_button_cpa_14d | met | The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button) | |
| Purchase button | inventory_purchase_button_14d | met | The number of Purchase button pixel conversions. | |
| Purchase button view-through conversions | inventory_purchase_button_views_14d | met | The number of Purchase button pixel conversions attributed to ad impressions. | |
| Purchase button click-through conversions | inventory_purchase_button_clicks_14d | met | The number of Purchase button pixel conversions attributed to ad click-throughs. | |
| Purchase button conversion rate | inventory_purchase_button_cvr_14d | met | The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions) | |
| Purchase button cost per acquisition | inventory_purchase_button_cpa_14d | met | The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button) | |
| Click on redirect | inventory_click_on_redirect_14d | met | The number of Click on redirect pixel conversions. | |
| Click on redirect view-through conversions | inventory_click_on_redirect_views_14d | met | The number of Click on redirect pixel conversions attributed to ad impressions. | |
| Click on redirect click-through conversions | inventory_click_on_redirect_clicks_14d | met | The number of Click on redirect pixel conversions attributed to ad click-throughs. | |
| Click on redirect conversion rate | inventory_click_on_redirect_cvr_14d | met | The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions) | |
| Click on redirect cost per acquisition | inventory_click_on_redirect_cpa_14d | met | The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect) | |
| Sign up button | inventory_sign_up_button_14d | met | The number of Sign up button pixel conversions. | |
| Sign up button view-through conversions | inventory_sign_up_button_views_14d | met | The number of Sign up button pixel conversions attributed to ad impressions. | |
| Sign up button click-through conversions | inventory_sign_up_button_clicks_14d | met | The number of Sign up button pixel conversions attributed to ad click-throughs. | |
| Sign up button conversion rate | inventory_sign_up_button_cvr_14d | met | The number of Sign up button pixel conversions relative to the number of ad impressions. (Sign up button CVR = Sign up button / Impressions) | |
| Sign up button cost per acquisition | inventory_sign_up_button_cpa_14d | met | The average cost to acquire a Sign up button pixel conversion. (Sign up button CPA = Total cost / Sign up button) | |
| Subscription button | inventory_subscription_button_14d | met | The number of Subscription button pixel conversions. | |
| Subscription button view-through conversions | inventory_subscription_button_views_14d | met | The number of Subscription button pixel conversions attributed to ad impressions. | |
| Subscription button click-through conversions | inventory_subscription_button_clicks_14d | met | The number of Subscription button pixel conversions attributed to ad click-throughs. | |
| Subscription button conversion rate | inventory_subscription_button_cvr_14d | met | The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions) | |
| Subscription button cost per acquisition | inventory_subscription_button_cpa_14d | met | The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button) | |
| Success page | inventory_success_page_14d | met | The number of Success page pixel conversions. | |
| Success page view-through conversions | inventory_success_page_views_14d | met | The number of Success page pixel conversions attributed to ad impressions. | |
| Success page click-through conversions | inventory_success_page_clicks_14d | met | The number of Success page pixel conversions attributed to ad click-throughs. | |
| Success page conversion rate | inventory_success_page_cvr_14d | met | The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions) | |
| Success page cost per acquisition | inventory_success_page_cpa_14d | met | The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page) | |
| Thank you page | inventory_thank_you_page_14d | met | The number of Thank you page pixel conversions. | |
| Thank you page view-through conversions | inventory_thank_you_page_views_14d | met | The number of Thank you page pixel conversions attributed to ad impressions. | |
| Thank you page click-through conversions | inventory_thank_you_page_clicks_14d | met | The number of Thank you page pixel conversions attributed to ad click-throughs. | |
| Thank you page conversion rate | inventory_thank_you_page_cvr_14d | met | The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions) | |
| Thank you page cost per acquisition | inventory_thank_you_page_cpa_14d | met | The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page) | |
| Registration form | inventory_registration_form_14d | met | The number of Registration form pixel conversions. | |
| Registration form view-through conversions | inventory_registration_form_views_14d | met | The number of Registration form pixel conversions attributed to ad impressions. | |
| Registration form click-through conversions | inventory_registration_form_clicks_14d | met | The number of Registration form pixel conversions attributed to ad click-throughs. | |
| Registration form conversion rate | inventory_registration_form_cvr_14d | met | The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions) | |
| Registration form cost per acquisition | inventory_registration_form_cpa_14d | met | The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form) | |
| Registration confirm page | inventory_registration_confirm_page_14d | met | The number of Registration confirm page pixel conversions. | |
| Registration confirm page view-through conversions | inventory_registration_confirm_page_views_14d | met | The number of Registration confirm page pixel conversions attributed to ad impressions. | |
| Registration confirm page click-through conversions | inventory_registration_confirm_page_clicks_14d | met | The number of Registration confirm page pixel conversions attributed to ad click-throughs. | |
| Registration confirm page conversion rate | inventory_registration_confirm_page_cvr_14d | met | The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions) | |
| Registration confirm page cost per acquisition | inventory_registration_confirm_page_cpa_14d | met | The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page) | |
| Store locator page | inventory_store_locator_page_14d | met | The number of Store locator page pixel conversions. | |
| Store locator page view-through conversions | inventory_store_locator_page_views_14d | met | The number of Store locator page pixel conversions attributed to ad impressions. | |
| Store locator page click-through conversions | inventory_store_locator_page_clicks_14d | met | The number of Store locator page pixel conversions attributed to ad click-throughs. | |
| Store locator page conversion rate | inventory_store_locator_page_cvr_14d | met | The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions) | |
| Store locator page cost per acquisition | inventory_store_locator_page_cpa_14d | met | The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page) | |
| Brand store engagement 1 | inventory_brand_store_engagement_1 | met | The number of Brand store engagement 1 pixel conversions. | |
| Brand store engagement 1 view-through conversions | inventory_brand_store_engagement_1_views | met | The number of Brand store engagement 1 pixel conversions attributed to ad impressions. | |
| Brand store engagement 1 click-through conversions | inventory_brand_store_engagement_1_clicks | met | The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs. | |
| Brand store engagement 1 conversion rate | inventory_brand_store_engagement_1_cvr | met | The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions) | |
| Brand store engagement 1 cost per acquisition | inventory_brand_store_engagement_1_cpa | met | The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1) | |
| Brand store engagement 2 | inventory_brand_store_engagement_2 | met | The number of Brand store engagement 2 pixel conversions. | |
| Brand store engagement 2 view-through conversions | inventory_brand_store_engagement_2_views | met | The number of Brand store engagement 2 pixel conversions attributed to ad impressions. | |
| Brand store engagement 2 click-through conversions | inventory_brand_store_engagement_2_clicks | met | The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs. | |
| Brand store engagement 2 conversion rate | inventory_brand_store_engagement_2_cvr | met | The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions) | |
| Brand store engagement 2 cost per acquisition | inventory_brand_store_engagement_2_cpa | met | The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2) | |
| Brand store engagement 3 | inventory_brand_store_engagement_3 | met | The number of Brand store engagement 3 pixel conversions. | |
| Brand store engagement 3 view-through conversions | inventory_brand_store_engagement_3_views | met | The number of Brand store engagement 3 pixel conversions attributed to ad impressions. | |
| Brand store engagement 3 click-through conversions | inventory_brand_store_engagement_3_clicks | met | The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs. | |
| Brand store engagement 3 conversion rate | inventory_brand_store_engagement_3_cvr | met | The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions) | |
| Brand store engagement 3 cost per acquisition | inventory_brand_store_engagement_3_cpa | met | The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3) | |
| Brand store engagement 4 | inventory_brand_store_engagement_4 | met | The number of Brand store engagement 4 pixel conversions. | |
| Brand store engagement 4 view-through conversions | inventory_brand_store_engagement_4_views | met | The number of Brand store engagement 4 pixel conversions attributed to ad impressions. | |
| Brand store engagement 4 click-through conversions | inventory_brand_store_engagement_4_clicks | met | The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs. | |
| Brand store engagement 4 conversion rate | inventory_brand_store_engagement_4_cvr | met | The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions) | |
| Brand store engagement 4 cost per acquisition | inventory_brand_store_engagement_4_cpa | met | The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4) | |
| Brand store engagement 5 | inventory_brand_store_engagement_5 | met | The number of Brand store engagement 5 pixel conversions. | |
| Brand store engagement 5 view-through conversions | inventory_brand_store_engagement_5_views | met | The number of Brand store engagement 5 pixel conversions attributed to ad impressions. | |
| Brand store engagement 5 click-through conversions | inventory_brand_store_engagement_5_clicks | met | The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs. | |
| Brand store engagement 5 conversion rate | inventory_brand_store_engagement_5_cvr | met | The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions) | |
| Brand store engagement 5 cost per acquisition | inventory_brand_store_engagement_5_cpa | met | The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5) | |
| Brand store engagement 6 | inventory_brand_store_engagement_6 | met | The number of Brand store engagement 6 pixel conversions. | |
| Brand store engagement 6 view-through conversions | inventory_brand_store_engagement_6_views | met | The number of Brand store engagement 6 pixel conversions attributed to ad impressions. | |
| Brand store engagement 6 click-through conversions | inventory_brand_store_engagement_6_clicks | met | The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs. | |
| Brand store engagement 6 conversion rate | inventory_brand_store_engagement_6_cvr | met | The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions) | |
| Brand store engagement 6 cost per acquisition | inventory_brand_store_engagement_6_cpa | met | The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6) | |
| Brand store engagement 7 | inventory_brand_store_engagement_7 | met | The number of Brand store engagement 7 pixel conversions. | |
| Brand store engagement 7 view-through conversions | inventory_brand_store_engagement_7_views | met | The number of Brand store engagement 7 pixel conversions attributed to ad impressions. | |
| Brand store engagement 7 click-through conversions | inventory_brand_store_engagement_7_clicks | met | The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs. | |
| Brand store engagement 7 conversion rate | inventory_brand_store_engagement_7_cvr | met | The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions) | |
| Brand store engagement 7 cost per acquisition | inventory_brand_store_engagement_7_cpa | met | The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7) | |
| Added to shopping cart | inventory_added_to_shopping_cart_14d | met | The number of Added to shopping cart pixel conversions. | |
| Added to shopping cart view-through conversions | inventory_added_to_shopping_cart_views_14d | met | The number of Added to shopping cart pixel conversions attributed to ad impressions. | |
| Added to shopping cart click-through conversions | inventory_added_to_shopping_cart_clicks_14d | met | The number of Added to shopping cart pixel conversions attributed to ad click-throughs. | |
| Added to shopping cart conversion rate | inventory_added_to_shopping_cart_cvr_14d | met | The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions) | |
| Added to shopping cart cost per acquisition | inventory_added_to_shopping_cart_cpa_14d | met | The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart) | |
| Product purchased | inventory_product_purchased | met | The number of Product purchased pixel conversions. | |
| Product purchased view-through conversions | inventory_product_purchased_views | met | The number of Product purchased pixel conversions attributed to ad impressions. | |
| Product purchased click-through conversions | inventory_product_purchased_clicks | met | The number of Product purchased pixel conversions attributed to ad click-throughs. | |
| Product purchased conversion rate | inventory_product_purchased_cvr | met | The number of Product purchased pixel conversions relative to the number of ad impressions. (Product purchased CVR = Product purchased / Impressions) | |
| Product purchased cost per acquisition | inventory_product_purchased_cpa | met | The average cost to acquire a Product purchased pixel conversion. (Product purchased CPA = Total cost / Product purchased) | |
| Message sent | inventory_message_sent_14d | met | The number of Message sent pixel conversions. | |
| Message sent view-through conversions | inventory_message_sent_views_14d | met | The number of Message sent pixel conversions attributed to ad impressions. | |
| Message sent click-through conversions | inventory_message_sent_clicks_14d | met | The number of Message sent pixel conversions attributed to ad click-throughs. | |
| Message sent conversion rate | inventory_message_sent_cvr_14d | met | The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions) | |
| Message sent cost per acquisition | inventory_message_sent_cpa_14d | met | The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent) | |
| Mashup click to page | inventory_mashup_click_to_page | met | The number of Mashup click to page pixel conversions. | |
| Mashup click to page view-through conversions | inventory_mashup_click_to_page_views | met | The number of Mashup click to page pixel conversions attributed to ad impressions. | |
| Mashup click to page click-through conversions | inventory_mashup_click_to_page_clicks | met | The number of Mashup click to page pixel conversions attributed to ad click-throughs. | |
| Mashup click to page conversion rate | inventory_mashup_click_to_page_cvr | met | The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions) | |
| Mashup click to page cost per acquisition | inventory_mashup_click_to_page_cpa | met | The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page) | |
| Mashup backup image | inventory_mashup_backup_image | met | The number of Mashup backup image pixel conversions. | |
| Mashup backup image view-through conversions | inventory_mashup_backup_image_views | met | The number of Mashup backup image pixel conversions attributed to ad impressions. | |
| Mashup backup image click-through conversions | inventory_mashup_backup_image_clicks | met | The number of Mashup backup image pixel conversions attributed to ad click-throughs. | |
| Mashup backup image conversion rate | inventory_mashup_backup_image_cvr | met | The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions) | |
| Mashup backup image cost per acquisition | inventory_mashup_backup_image_cpa | met | The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image) | |
| Homepage visit | inventory_homepage_visit_14d | met | The number of Homepage visit pixel conversions. | |
| Homepage visit view-through conversions | inventory_homepage_visit_views_14d | met | The number of Homepage visit pixel conversions attributed to ad impressions. | |
| Homepage visit click-through conversions | inventory_homepage_visit_clicks_14d | met | The number of Homepage visit pixel conversions attributed to ad click-throughs. | |
| Homepage visit conversion rate | inventory_homepage_visit_cvr_14d | met | The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions) | |
| Homepage visit cost per acquisition | inventory_homepage_visit_cpa_14d | met | The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit) | |
| Mashup add to cart | inventory_mashup_add_to_cart_14d | met | The number of Mashup add to cart pixel conversions. | |
| Mashup add to cart view-through conversions | inventory_mashup_add_to_cart_views_14d | met | The number of Mashup add to cart pixel conversions attributed to ad impressions. | |
| Mashup add to cart click-through conversions | inventory_mashup_add_to_cart_clicks_14d | met | The number of Mashup add to cart pixel conversions attributed to ad click-throughs. | |
| Mashup add to cart conversion rate | inventory_mashup_add_to_cart_cvr_14d | met | The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions) | |
| Mashup add to cart cost per acquisition | inventory_mashup_add_to_cart_cpa_14d | met | The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart) | |
| Mashup add to wishlist | inventory_mashup_add_to_wishlist_14d | met | The number of Mashup add to wishlist pixel conversions. | |
| Mashup add to wishlist view-through conversions | inventory_mashup_add_to_wishlist_views_14d | met | The number of Mashup add to wishlist pixel conversions attributed to ad impressions. | |
| Mashup add to wishlist click-through conversions | inventory_mashup_add_to_wishlist_clicks_14d | met | The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs. | |
| Mashup add to wishlist conversion rate | inventory_mashup_add_to_wishlist_cvr_14d | met | The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions) | |
| Mashup add to wishlist cost per acquisition | inventory_mashup_add_to_wishlist_cpa_14d | met | The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist) | |
| Mashup subscribe and save | inventory_mashup_subscribe_and_save_14d | met | The number of Mashup subscribe and save pixel conversions. | |
| Mashup subscribe and save view-through conversions | inventory_mashup_subscribe_and_save_click_views_14d | met | The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. | |
| Mashup subscribe and save click-through conversions | inventory_mashup_subscribe_and_save_click_14d | met | The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs. | |
| Mashup subscribe and save conversion rate | inventory_mashup_subscribe_and_save_cvr_14d | met | The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions) | |
| Mashup subscribe and save cost per acquisition | inventory_mashup_subscribe_and_save_cpa_14d | met | The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save) | |
| Mashup clip coupon click | inventory_mashup_clip_coupon_click_14d | met | The number of Mashup clip coupon click pixel conversions. | |
| Mashup clip coupon click view-through conversions | inventory_mashup_clip_coupon_click_views_14d | met | The number of Mashup clip coupon click pixel conversions attributed to ad impressions. | |
| Mashup clip coupon click click-through conversions | inventory_mashup_clip_coupon_click_clicks_14d | met | The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs. | |
| Mashup clip coupon click conversion rate | inventory_mashup_clip_coupon_click_cvr_14d | met | The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions) | |
| Mashup clip coupon click cost per acquisition | inventory_mashup_clip_coupon_click_cpa_14d | met | The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click) | |
| Mashup shop now click | inventory_mashup_shop_now_click_14d | met | The number of Mashup shop now click pixel conversions. | |
| Mashup shop now click view-through conversions | inventory_mashup_shop_now_click_views_14d | met | The number of Mashup shop now click pixel conversions attributed to ad impressions. | |
| Mashup shop now click click-through conversions | inventory_mashup_shop_now_click_clicks_14d | met | The number of Mashup shop now click pixel conversions attributed to ad click-throughs. | |
| Mashup shop now click conversion rate | inventory_mashup_shop_now_click_cvr_14d | met | The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions) | |
| Mashup shop now click cost per acquisition | inventory_mashup_shop_now_click_cpa_14d | met | The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click) | |
| Referral | inventory_referral_14d | met | The number of Referral pixel conversions. | |
| Referral view-through conversions | inventory_referral_views_14d | met | The number of Referral pixel conversions attributed to ad impressions. | |
| Referral click-through conversions | inventory_referral_clicks_14d | met | The number of Referral pixel conversions attributed to ad click-throughs. | |
| Referral conversion rate | inventory_referral_cvr_14d | met | The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions) | |
| Referral cost per acquisition | inventory_referral_cpa_14d | met | The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral) | |
| Accept | inventory_accept_14d | met | The number of Accept pixel conversions. | |
| Accept view-through conversions | inventory_accept_views_14d | met | The number of Accept pixel conversions attributed to ad impressions. | |
| Accept click-through conversions | inventory_accept_clicks_14d | met | The number of Accept pixel conversions attributed to ad click-throughs. | |
| Accept conversion rate | inventory_accept_cvr_14d | met | The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions) | |
| Accept cost per acquisition | inventory_accept_cpa_14d | met | The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept) | |
| Decline | inventory_decline_14d | met | The number of Decline pixel conversions. | |
| Decline view-through conversions | inventory_decline_views_14d | met | The number of Decline pixel conversions attributed to ad impressions. | |
| Decline click-through conversions | inventory_decline_clicks_14d | met | The number of Decline pixel conversions attributed to ad click-throughs. | |
| Decline conversion rate | inventory_decline_cvr_14d | met | The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions) | |
| Decline cost per acquisition | inventory_decline_cpa_14d | met | The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline) | |
| Drop down selection | inventory_drop_down_selection_14d | met | The number of Drop down selection pixel conversions. | |
| Drop down selection view-through conversions | inventory_drop_down_selection_views_14d | met | The number of Drop down selection pixel conversions attributed to ad impressions. | |
| Drop down selection click-through conversions | inventory_drop_down_selection_clicks_14d | met | The number of Drop down selection pixel conversions attributed to ad click-throughs. | |
| Drop down selection conversion rate | inventory_drop_down_selection_cvr_14d | met | The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions) | |
| Drop down selection cost per acquisition | inventory_drop_down_selection_cpa_14d | met | The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection) | |
| Brand search | inventory_brand_search_14d | met | The number of Brand search pixel conversions. | |
| Brand search view-through conversions | inventory_brand_search_views_14d | met | The number of Brand search pixel conversions attributed to ad impressions. | |
| Brand search click-through conversions | inventory_brand_search_clicks_14d | met | The number of Brand search pixel conversions attributed to ad click-throughs. | |
| Brand search conversion rate | inventory_brand_search_cvr_14d | met | The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions) | |
| Brand search cost per acquisition | inventory_brand_search_cpa_14d | met | The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search) | |
| Product units sold | inventory_units_sold_14d | met | Units of promoted products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units. | |
| Product sales | inventory_sales_14d | met | Sales (in local currency) of promoted products, attributed to an ad view or click. | |
| Return on advertising spend | inventory_roas_14d | met | Return on advertising spend for promoted products, measured as ad-attributed sales for promoted products per local currency unit of ad spend. (ROAS = Product sales / Total cost) | |
| DPV | inventory_dpv_14d | met | Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views) | |
| Total units sold | inventory_total_units_sold_14d | met | Units of the brands' products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units. | |
| Total product sales | inventory_total_sales_14d | met | Sales (in local currency) of the brands' products, attributed to an ad view or click. | |
| Total return on advertising spend (Total ROAS) | inventory_total_roas_14d | met | Return on ad spend, measured as ad-attributed sales for the brands’ products per local currency unit of ad spend. (Total ROAS = Total product sales / Total cost) | |
| Total eRPM | inventory_total_erpm_14d | met | Effective (average) revenue for the brands' products generated per thousand impressions. (Total eRPM = Sales / (Impressions / 1000)) | |
| DPV views | inventory_dpv_views_14d | met | Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions) | |
| DPV clicks | inventory_dpv_clicks_14d | met | Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions) | |
| DPVR | inventory_dpvr | met | Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate) | |
| eCPDPV | inventory_ecpdpv_14d | met | Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view) | |
| Total DPV | inventory_total_detail_page_views_14d | met | Number of detail page views for all the brands’ products, attributed to an ad view or click. (Total detail page views) | |
| Total DPV views | inventory_total_detail_page_view_views_14d | met | Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions) | |
| Total DPV clicks | inventory_total_detail_page_clicks_14d | met | Number of detail page views for all the brands’ products, attributed to an ad click. (Total detail page views click-through conversions) | |
| Total DPVR | inventory_total_detail_page_views_cvr_14d | met | Detail page view rate for the brands’ products, relative to the number of ad impressions. (Total DPV / Impressions = Total DPVR) (Total detail page view rate) | |
| Total eCPDPV | inventory_total_ecpdpv | met | Effective (average) cost to acquire a detail page view for a product in your brand. (Total eCPDPV = Total cost / Total DPV) (Total Effective cost per detail page view) | |
| ATL | inventory_atl_14d | met | Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list) | |
| ATL views | inventory_atl_views_14d | met | Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) | |
| ATL clicks | inventory_atl_clicks_14d | met | Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions) | |
| ATLR | inventory_atlr_14d | met | Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate) | |
| eCPATL | inventory_ecpatl_14d | met | Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List) | |
| Total ATL | inventory_total_add_to_list_14d | met | Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad view or click. (Total Add to Lists) | |
| Total ATL views | inventory_total_add_to_list_views_14d | met | Number of times shoppers added the brands' products to a wish list, gift list or registry, attributed to an ad view. (Total Add to List view-through conversions) | |
| Total ATL clicks | inventory_total_add_to_list_clicks_14d | met | Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad click. (Total Add to List click-through conversions) | |
| Total ATLR | inventory_total_add_to_list_cvr_14d | met | Rate of Add to List conversions for the brands' products relative to the number of impressions. (ATLR = ATL / Impressions) (Total Add to List rate) | |
| Total eCPATL | inventory_total_add_to_list_cpa_14d | met | Effective (average) cost to acquire an Add to List conversion for the brands' products. (Total eCPATL = Total cost / Total ATL) (Total Effective cost per Total Add to List) | |
| ATC | inventory_atc_14d | met | Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart) | |
| ATC views | inventory_atc_views_14d | met | Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions) | |
| ATC clicks | inventory_atc_clicks_14d | met | Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions) | |
| ATCR | inventory_atcr_14d | met | Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate) | |
| eCPATC | inventory_atc_cpa_14d | met | Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart) | |
| Total ATC | inventory_total_add_to_cart_14d | met | Number of times shoppers added the brands' products to their cart, attributed to an ad view or click. (Total Add to Carts) | |
| Total ATC views | inventory_total_add_to_cart_views_14d | met | Number of times shoppers added the brands' products to their cart, attributed to an ad view. (Total Add to Cart view-through conversions) | |
| Total ATC clicks | inventory_total_add_to_cart_clicks_14d | met | Number of times shoppers added the brands' products to their cart, attributed to an ad click. (Total Add to Cart click-through conversions) | |
| Total ATCR | inventory_total_add_to_cart_cvr_14d | met | Rate of Add to Cart conversions for the brands' products relative to the number of ad impressions. (Total ATCR = Total ATC / Impressions) (Total Add to Cart rate) | |
| Total eCPATC | inventory_total_add_to_cart_cpa_14d | met | Effective (average) cost to acquire an Add to Cart conversion for the brands' products. (Total eCPATC = Total cost / Total ATC) (Total Effective cost per Total Add to Cart) | |
| Purchases | inventory_purchases_14d | met | Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals. | |
| Purchases views | inventory_purchases_views_14d | met | Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. | |
| Purchases clicks | inventory_purchases_clicks_14d | met | Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. | |
| eCPP | inventory_ecpp_14d | met | Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase) | |
| Total purchases | inventory_total_purchases_14d | met | Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals. | |
| Total purchases views | inventory_total_purchases_views_14d | met | Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases view-through conversions) | |
| Total purchases clicks | inventory_total_purchases_clicks_14d | met | Number of times any quantity of a brand product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases click-through conversions) | |
| Total purchases rate | inventory_total_purchase_rate_14d | met | Rate of ad-attributed purchase events for the brands' products relative to ad impressions. (Total purchase rate = Total purchases / Impressions) | |
| Total eCPP | inventory_total_ecpp_14d | met | Effective (average) cost to acquire a purchase conversion for the brands' products. (Total eCPP = Total cost / Total purchases) (Total Effective cost per purchase) | |
| New-to-brand purchases | inventory_new_to_brand_purchases_14d | met | Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days. | |
| New-to-brand purchases views | inventory_new_to_brand_purchases_views_14d | met | Number of new-to-brand purchases for promoted products, attributed to an ad view. | |
| New-to-brand purchases clicks | inventory_new_to_brand_purchases_clicks_14d | met | Number of new-to-brand purchases for promoted products, attributed to an ad click. | |
| New-to-brand purchase rate | inventory_new_to_brand_purchase_rate_14d | met | Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions) | |
| New-to-brand eCPP | inventory_new_to_brand_ecpp_14d | met | Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases) | |
| Total new-to-brand purchases | inventory_total_new_to_brand_purchases_14d | met | Number of new-to-brand purchases for the brands' products, attributed to an ad view or click. | |
| Total new-to-brand purchases views | inventory_total_new_to_brand_purchases_views_14d | met | Number of new-to-brand purchases for the brands' products, attributed to an ad view. | |
| Total new-to-brand purchases clicks | inventory_total_new_to_brand_purchases_clicks_14d | met | Number of new-to-brand purchases for the brands' products, attributed to an ad click. | |
| Total new-to-brand purchase rate | inventory_total_new_to_brand_purchase_rate_14d | met | Rate of new-to-brand purchase conversions for the brands' products relative to the number of ad impressions. (Total new-to-brand purchase rate = Total new-to-brand purchases / Impressions) | |
| Total new-to-brand eCPP | inventory_total_new_to_brand_ecpp_14d | met | Effective (average) cost to acquire a new-to-brand purchase conversion for the brands' products. (Total new-to-brand eCPP = Total cost / Total new-to-brand purchases) | |
| Mobile app first starts | inventory_mobile_app_first_starts_14d | met | The number of times an app for the featured product was first started. | |
| Mobile app first start view-through conversions | inventory_mobile_app_first_start_views_14d | met | The number of Mobile app first start conversions attributed to ad impressions. | |
| Mobile app first start click-through conversions | inventory_mobile_app_first_start_clicks_14d | met | The number of Mobile app first start conversions attributed to ad click-throughs. | |
| Mobile app first start conversion rate | inventory_mobile_app_first_start_cvr_14d | met | The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) | |
| Mobile app first start cost per acquisition | inventory_mobile_app_first_starts_cpa_14d | met | The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) | |
| Add to watchlist | inventory_add_to_watchlist_14d | met | The number of times Add to Watchlist was clicked on a featured product. | |
| Add to watchlist views | inventory_add_to_watchlist_views_14d | met | The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions) | |
| Add to watchlist clicks | inventory_add_to_watchlist_clicks_14d | met | The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions) | |
| Add to watchlist rate | inventory_add_to_watchlist_cvr_14d | met | The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) | |
| Effective cost per Add to Watchlist | inventory_add_to_watch_list_cpa_14d | met | The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) | |
| Downloaded video plays | inventory_downloaded_video_plays_14d | met | The number of times a video was downloaded then played for the featured product. | |
| Downloaded video play view-through conversions | inventory_downloaded_video_plays_views_14_d | met | The number of downloaded video plays attributed to ad impressions. (DVP views) | |
| Downloaded video play click-through conversions | inventory_downloaded_video_plays_clicks_14d | met | The number of downloaded video plays attributed to ad click-throughs. (DVP clicks) | |
| Downloaded video play rate | inventory_downloaded_video_play_rate_14d | met | The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) | |
| Effective cost per downloaded video play | inventory_ecpdvp14d | met | The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) | |
| Video streams | inventory_video_streams_14d | met | The number of times a video was streamed (played without downloading). | |
| Video streams view-through conversions | inventory_video_streams_views_14d | met | The number of video streams attributed to ad impressions. | |
| Video streams click-through conversions | inventory_video_streams_clicks_14d | met | The number of video streams attributed to ad click-throughs. | |
| Video streams rate | inventory_video_streams_rate_14d | met | The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) | |
| Effective cost per video stream | inventory_ecpvs14d | met | The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) | |
| Play trailers | inventory_play_trailers_14d | met | The number of times a video trailer was played for the featured product. | |
| Play trailers view-through conversions | inventory_play_trailers_views_14d | met | The number of video trailer players attributed to ad impressions. | |
| Play trailers click-through conversions | inventory_player_trailers_clicks_14d | met | The number of video trailer plays attributed to ad click-throughs. | |
| Play trailer rate | inventory_play_trailer_rate_14d | met | The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) | |
| Effective cost per Play trailer | inventory_ecppt14d | met | The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) | |
| Rentals | inventory_rentals_14d | met | The number of times a video was rented for the featured product. | |
| Rentals view-through conversions | inventory_rentals_views_14d | met | The number of video rentals attributed to ad impressions. | |
| Rentals click-through conversions | inventory_rentals_clicks_14d | met | The number of video rentals attributed to ad click-throughs. | |
| Rental rate | inventory_rental_rate_14d | met | The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) | |
| Effective cost per rental | inventory_ecpr14d | met | The average cost to acquire a rental (eCPR = Total cost / Rentals) | |
| Video downloads | inventory_video_downloads_14d | met | The number of times a video was downloaded for the featured product. | |
| Video downloads view-through conversions | inventory_video_downloads_views_14d | met | The number of video downloads attributed to ad impressions. | |
| Video downloads click-through conversions | inventory_video_downloads_clicks_14d | met | The number of video downloads attributed to ad click-throughs. | |
| Video download rate | inventory_video_download_rate_14d | met | The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) | |
| Effective cost per video download | inventory_ecpvd14d | met | The average cost to acquire a video download (eCPVD = Total cost / Video downloads) | |
| Video started | inventory_video_started | met | The number of Video started pixel conversions. | |
| Video started view-through conversions | inventory_video_started_views | met | The number of Video started pixel conversions attributed to ad impressions. | |
| Video started click-through conversions | inventory_video_started_clicks | met | The number of Video started pixel conversions attributed to ad click-throughs. | |
| Video started conversion rate | inventory_video_started_cvr | met | The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions) | |
| Video started cost per acquisition | inventory_video_started_cpa | met | The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started) | |
| Video completed | inventory_video_completed | met | The number of Video completed pixel conversions. | |
| Video completed view-through conversions | inventory_video_completed_views | met | The number of Video completed pixel conversions attributed to ad impressions. | |
| Video completed click-through conversions | inventory_video_completed_clicks | met | The number of Video completed pixel conversions attributed to ad click-throughs. | |
| Video completed conversion rate | inventory_video_completed_cvr | met | The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions) | |
| Video completed cost per acquisition | inventory_video_completed_cpa | met | The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed) | |
| Video start | inventory_video_start | met | The number of times a video ad was started. | |
| Video first quartile | inventory_video_first_quartile | met | The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed. | |
| Video midpoint | inventory_video_midpoint | met | The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed. | |
| Video third quartile | inventory_video_third_quartile | met | The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed. | |
| Video complete | inventory_video_complete | met | The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed. | |
| Placement name | inventory_placement_name | met | Placement name. | |
| Placement size | inventory_placement_size | met | The dimensions of the placement in pixels. | |
| Deal type | inventory_deal_type | met | Deal type. |