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| Category | Field | Code | Type | Description |
|---|---|---|---|---|
| TIME | Year | year | dim | Year, e.g. 2017 |
| Year & month | yearMonth | dim | Year and month, e.g. 2017|06 | |
| Year & week | yearWeek | dim | Year and week for US weeks, e.g. 2017|08 | |
| Month | monthID | dim | Time dimension, groups information by month, e.g. 1, 2, etc | |
| Month name | month | dim | Month, e.g. 6 | |
| Day of Month | dayMonth | dim | Day of month, e.g. 2 | |
| Week | week | dim | US week number, e.g. 51 | |
| Day of week | weekday | dim | Time dimension, groups information by weekday, e.g. Monday, Tuesday, etc | |
| Date | date | dim | Date, e.g. 2017-01-31 | |
| Hour | hour | dim | Time dimension, groups information by hour of the day (values from 0 to 23) | |
| CAMPAIGN | Client | client | dim | Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc |
| Client ID | clientID | dim | This dimension groups data by Adform client ID | |
| Campaign | campaign | dim | This dimension shows and groups information by campaign | |
| Campaign ID | campaignID | dim | This dimension groups data by Adform campaign ID | |
| Campaign type | campaignType | dim | This dimension groups information by campaign type | |
| Campaign billing ID | campaignBillingID | dim | This dimension groups data by Adform campaign billing ID, which is of the form AA-BB-0123, where AA is agency's abbreviation, BB is country's abbreviation and 0123 is an identifying number | |
| Campaign currency | campaignCurrency | dim | This dimension groups information by campaign currency. Campaign currency identifies a currency unit in which campaign bookings are done and reported | |
| Campaign start date | campaignStartDate | dim | This dimension indicates the date on which a campaign starts | |
| Campaign end date | campaignEndDate | dim | This dimension indicates the date on which a campaign ends | |
| SE account | seAccount | dim | This dimension groups information by Search Engine account | |
| SE daily budget | seDailyBudget | dim | This dimension groups information by daily budget of Search Engine campaign | |
| Agency ID (OVK) | agencyIDOVK | dim | This dimension groups data by Agency ID (OVK). Agency ID (OVK) is a unique identifier of an Agency or Agency office | |
| Industry vertical | industryVertical | dim | This dimension groups data by industry vertical, collected from Client Management section. Useful for benchmarking reports when analyzing multiple advertisers' data | |
| BANNER | Banner/Adgroups | banner | dim | This dimension lists paid search keywords that visitors used to reach advertiser's website |
| Banner ID | bannerID | dim | This dimension groups data by Adform banner ID | |
| Banner size | bannerSize | dim | This dimension groups information by banner size. Banner size is shown as "width x height" in pixels, e.g. 300 x 250 | |
| Banner type | bannerType | dim | This dimension groups information by creative material type | |
| Banner type ID | bannerTypeID | dim | This dimension groups information by creative material type | |
| Banner format | bannerFormat | dim | This dimension indicates the format of the banner, such as "Skyscraper", "Advertorials", etc | |
| Banner format ID | bannerFormatID | dim | This dimension indicates the format of the banner, such as "Skyscraper", "Advertorials", etc | |
| Banner member | bannerMember | dim | Groups data by the name of synchronized ads members | |
| Backup banner | bannerBackup | dim | This dimension indicates with a "X" symbol whether a back-up banner exists or not | |
| Banner weight (KB) | bannerWeight | dim | This dimension groups information by banner weight | |
| Banner Ad message | bannerAdMessage | dim | This dimension indicates what ad message was used in XML enabled banner through Adform Content Manager | |
| Click detail | clickDetail | dim | This dimension groups information by banner click details. Click details allow seperating clicks on back-up and flash banners, and clicks on different clickable areas defined by different click-tags implemented in the banners | |
| DCO product | dcoProduct | dim | This dimension groups data by the items used in Product Retargeting ads | |
| Paid keyword | paidKeyword | dim | This dimension lists paid search keywords that visitors used to reach advertiser's website | |
| Banner global ID | bannerGlobalID | dim | Groups information by Banner Global ID. When banner is copied, all its copies will have the same Global ID as the original banner. This way, statistics could be used to check how the same banner is performing across different campaigns | |
| Banner Batch | bannerAttribute1 | dim | This dimension groups information by Banner Attribute 1. Banner attribute is a user-defined property of a banner | |
| Banner Batch ID | bannerAttribute1ID | dim | Groups metrics by the Adform Banner Attribute ID | |
| Banner attribute 2 | bannerAttribute2 | dim | This dimension groups information by Banner Attribute 2. Banner attribute is a user-defined property of a banner | |
| Banner attribute 3 | bannerAttribute3 | dim | This dimension groups information by Banner Attribute 3. Banner attribute is a user-defined property of a banner | |
| Banner attribute 4 | bannerAttribute4 | dim | This dimension groups information by Banner Attribute 4. Banner attribute is a user-defined property of a banner | |
| Banner attribute 5 | bannerAttribute5 | dim | This dimension groups information by Banner Attribute 5. Banner attribute is a user-defined property of a banner | |
| BUYING | Line item | lineItem | dim | This dimension groups information by Line Item. Line Item is an advertisement spot on a media/publisher |
| Line item ID | lineItemID | dim | This dimension groups data by Adform Line Item ID | |
| Line item note | lineItemNote | dim | This dimension displays Line Item Notes for the selected Line Item | |
| Line item start date | lineItemStartDate | dim | This dimension displays Line Item start date | |
| Line item end date | lineItemEndDate | dim | This dimension displays Line Item end date | |
| Line item AdGap ID | lineItemAdGapID | dim | AdGap ID is used to minimize effort of comparing Advertiser and Publisher reports by sharing unique ID per line item with the publisher to gain a common, shareable report | |
| Media | media | dim | Media/publisher is the provider of online advertising space, such as an online newspaper, social network site or other | |
| Media ID | mediaID | dim | This dimension groups data by Adform media ID | |
| Media line item | mediaLineItem | dim | A joint dimension to list Media:Line Item combination as one dimension values | |
| Media section | mediaSection | dim | This dimension groups information by media section | |
| Media country | mediaCountry | dim | This dimension indicates media/publisher country, where the selected media is located | |
| Media global | mediaGlobal | dim | Groups information by media, automatically synchronized with the global media database | |
| Buy type | buyType | dim | This dimension indicates the booking/buy types of the selected placement. Possible values: Impressions (CPM), Clicks (CPC), Viewable Impressions (vCPM), Days, Weeks, Months and Conversions | |
| Buy type ID | buyTypeID | dim | This dimension indicates the booking/buy type ID of the selected placement | |
| Network | network | dim | This dimension groups information by network. Networks are organisations containing several medias (publishers) usually of certain industry vertical | |
| Network ID | networkID | dim | This dimension groups data by Adform Network ID | |
| Order name | order | dim | This dimension shows and groups information by order. Usually, it is used to group line items for the long running campaigns | |
| Order ID | orderID | dim | This dimension groups data by Adform Order ID | |
| Tag | tag | dim | Tag is a small piece of code used to track online advertisements. This dimension groups information in relations to tags, it could be used to show rotators information | |
| Tag ID | tagID | dim | This dimension groups data by Adform Tag ID, also known as BN number | |
| Tag UID | tagUID | dim | This dimension groups data by Tag UID. Tag UID is a unique identifier of a tag, and can be used for matching Adform's statistics to Media's data | |
| Media group 2 | mediaGroup2 | dim | This dimension groups information by media group 2 values | |
| Media group 3 | mediaGroup3 | dim | This dimension groups information by media group 3 values | |
| Media group 4 | mediaGroup4 | dim | This dimension groups information by media group 4 values | |
| Media group 5 | mediaGroup5 | dim | This dimension groups information by media group 5 values | |
| RTB | App name | appName | dim | Groups information by app name provided by app store e.g. Angry Birds |
| App store | appStore | dim | Groups information by app store name e.g. Apple App Store | |
| Deal name | deal | dim | Groups information by Deal Name, used in Private Marketplaces | |
| Deal ID | dealID | dim | Groups information by Deal ID, used in Private Marketplaces | |
| RTB domain | rtbDomain | dim | This dimension groups data by RTB domain. RTB domains show 2nd level URLs of publisher sites (e.g. cnn.com), where a banner was displayed when impression was registered. RTB domain values are tracked and sent to Adform by AdExchanges | |
| RTB inventory source | rtbInventorySource | dim | Groups information by RTB Inventory Source. Inventory source is an ad exchange, which can be selected for running a Real Time Bidding campaign, e.g. Admeld, Microsoft Ad Exchange, etc | |
| RTB inventory source ID | rtbInventorySourceID | dim | Groups information by RTB Inventory Source ID. Inventory Source ID is an ID, used in Adform, for ad exchange, which can be selected for running a Real Time Bidding (RTB) campaign, e.g. Admeld, Microsoft Ad Exchange, etc | |
| RTB Audience | rtbAudience | dim | This dimension groups information by RTB audience selected in the Targeting step. An audience is a customized segment of users to be targeted, e.g. women from Denmark using Android devices | |
| RTB Ad Position | rtbAdPosition | dim | Groups data by an ad's position on a page, such as "Above the fold" or "Below the fold" | |
| DELIVERY | Frequency (campaign) | frequencyCampaign | dim | This dimension groups information depending on the individual impression frequency on a campaign. A user, who has been exposed to a campaign advertisement twice, has a frequency of 2. A value of zero means that a user does not accept cookies. If this dimension is used with metric Clicks, then user may appear in several rows if s/he clicks several times. For example, a user clicks the first time after seeing a campaign banner twice (this click falls into frequency 2 row), and clicks the second time after seeing a banner the 5th time (this click falls into frequency 5 row) |
| Frequency (Line item) | frequencyLineItem | dim | This dimension groups information depending on the individual impression frequency on each and every Line Item. A user, who has been exposed to an advertisement from a Line Item twice, has a frequency of 2. A value of zero means that a user does not accept cookies. If this dimension is used with metric Clicks, then user may appear in several rows if s/he clicks several times. For example, a user clicks the first time after seeing a banner from a Line item twice (this click falls into frequency 2 row), and clicks the second time after seeing a banner from the same Line Item for the 5th time (this click falls into frequency 5 row) | |
| Banner domain (2nd level) | bannerDomain2Level | dim | This dimension shows 2nd level URLs of publisher sites (e.g. *.cnn.com), where banner was displayed when a clicks or an impression was registered | |
| Banner domain (3rd level) | bannerDomain3Level | dim | This dimension shows 3rd level URLs of publisher sites (e.g. *.editorial.cnn.com), where banner was displayed when a click was registered. When using this dimension with Impressions metric, 2nd level banner domain information is reported (less detailed information is provided) | |
| DMP | DMP data provider (DSP) | dmpDspDataProvider | dim | This dimension groups data by IDs of DMP Data Providers whose data was used in RTB to win an impression |
| DMP data provider ID (DSP) | dmpDspDataProviderIds | dim | This dimension groups data by IDs of DMP Data Provider Segments that were used in RTB to win an impression | |
| DMP segment (DSP) | dmpDspSegment | dim | This dimension groups data by DMP Data Provider Segments that were used in RTB to win an impression | |
| DMP segment ID (DSP) | dmpDspSegmentIds | dim | This dimension groups data by IDs of DMP Data Provider Segments that were used in RTB to win an impression | |
| DMP segment source (DSP) | dmpDspSegmentSource | dim | This dimension groups data by sources (e.g., original, cross-device, audience extension) of the DMP segments that were used in RTB to win an impression | |
| DMP data provider (Rotators) | dmpRotatorsDataProvider | dim | This dimension groups data by DMP Data Providers whose data was used in creatives to show an impression | |
| DMP data provider ID (Rotators) | dmpRotatorsDataProviderIds | dim | This dimension groups data by IDs of DMP Data Provider Segments that were used in creatives to show an impression | |
| DMP segment (Rotators) | dmpRotatorsSegment | dim | This dimension groups data by DMP Data Provider Segments that were used in creatives to show an impression | |
| DMP segment ID (Rotators) | dmpRotatorsSegmentIds | dim | This dimension groups data by IDs of DMP Data Provider Segments that were used in creatives to show an impression | |
| DMP segment source (Rotators) | dmpRotatorsSegmentSource | dim | This dimension groups data by sources (e.g., original, cross-device, audience extension) of the DMP segments that were used in creatives to show an impression | |
| ENGAGEMENT | Event | event | dim | This dimension groups information by banner event name. Banner events can be implemented in flash banners in order to track user interactions with banners, such as expands, clicks on play button, etc |
| Viewability time (Sec.) | viewabilityTime | dim | Amount of time that a banner was viewable. This dimension groups information by time intervals, e.g., 0-5 sec., 5-10 sec | |
| GEOGRAPHICAL | City | city | dim | Geographical dimension, groups information by visitor's city, e.g. Copenhagen, Oslo, Stockholm, London etc |
| Region | region | dim | Geographical dimension, shows visitor related information grouped by region | |
| Region ID | regionID | dim | Used for drilling | |
| Zip code | zip | dim | Geographical dimension, groups data by visitor's ZIP code | |
| Country | country | dim | Geographical dimension, groups information by visitor's country e.g. Denmark, UK, USA, etc | |
| Country ID | countryID | dim | Used for drilling | |
| Continent | continent | dim | Geographical dimension, groups information by visitor's continent, e.g. Australia, Europe, etc | |
| Continent ID | continentID | dim | Used for drilling | |
| SITE TRACKING | Tracking Point | page | dim | Website tracking dimension. Page is a definable content unit in advertiser's site. Usually one tracking point is implemented per page |
| Tracking Point ID | pageID | dim | This dimension groups data by Adform Page ID, also known as Tracking Point ID | |
| Website | website | dim | Website tracking dimension, groups information by tracking website. It is the highest member of tracking hierarchy, and can contain one or more tracking sections | |
| Website section | websiteSection | dim | Website tracking dimension, groups information by tracking section. Tracking section can hold a group of tracking points assigned to a certain campaign, or a group of tracking points implemented on one section of client's website and used for many different campaigns | |
| Website subsection | websiteSubsection | dim | Website tracking dimension, groups information by tracking subsection. Tracking subsection is a part of tracking section and can hold a group of tracking points assigned to a certain campaign, or a group of tracking points implemented on one subsection of client's website and used for many different campaigns | |
| Reaction time | reactionTime | dim | This dimension groups information by reaction time in intervals (in days) between click and conversion (pageview). If there is no click in visitor's path, then between the impression and the conversion (pageview) | |
| Referrer type | referrerType | dim | Website tracking dimension, groups information by referrer type, such as "Direct Traffic", "Referring Site" or "Natural Search" | |
| Ad interaction type | adInteractionType | dim | This dimension can be used to group view-through and click-through activity e.g. conversions, orders etc | |
| Sending variables | sendingVariables | dim | Website tracking dimension. This dimension indicates whether tracked page (tracking point) sends variable data or not. A variable contains information collected from visitors on a tracked page of a client's website | |
| SITE TRACKING SYS VAR | Sys var age group | sysvarAge | dim | This dimension groups information by system variable Age Group |
| Sys var gender | sysvarGender | dim | This dimension groups information by system variable Gender | |
| Sys var country | sysvarCountry | dim | This dimension groups information by a system variable Country | |
| Sys var currency | sysvarCurrency | dim | This dimension groups information by system variable Currency | |
| Sys var product name | sysvarProduct | dim | This dimension groups information by a system variable Product Name | |
| Sys var product ID | sysvarProductID | dim | This dimension groups information by a system variable Product ID | |
| Sys var product Category | sysvarProductGroup | dim | This dimension groups information by a system variable Product Category | |
| Sys var 1 | sysvar1 | dim | This dimension groups information by system variable 1 | |
| Sys var 2 | sysvar2 | dim | This dimension groups information by system variable 2 | |
| Sys var 3 | sysvar3 | dim | This dimension groups information by system variable 3 | |
| Sys var 4 | sysvar4 | dim | This dimension groups information by system variable 4 | |
| Sys var 5 | sysvar5 | dim | This dimension groups information by system variable 5 | |
| Sys var 6 | sysvar6 | dim | This dimension groups information by system variable 6 | |
| Sys var 7 | sysvar7 | dim | This dimension groups information by system variable 7 | |
| TECHNICAL | Device type | deviceType | dim | Technical dimension, groups data by device type, which can be Desktop or Mobile. It shows what share of traffic comes from desktop devices and what share comes from mobile |
| Browser | browser | dim | Technical dimension, shows information grouped by visitors' web browser, such as "Explorer 8" or "Firefox 2" | |
| Operating system | operatingSystem | dim | Technical dimension, groups information by operating system of a visitor, e.g. Windows, iOS | |
| Screen resolution | screenResolution | dim | Technical dimensions, groups information by visitors' screen resolution e.g. 1280x1024 | |
| Cookies enabled | cookiesEnabled | dim | Technical dimension, groups information by visitor's cookie acceptance setting. "Enabled", "Disabled" and "Opt out" are among possible values here. "Enabled" means that a visitor accepts all cookies, "Disabled" means that a visitor doesn't accept cookies at all, "Opt out" means that a visitor doesn't accept Adform cookies | |
| Language (Browser) | languageBrowser | dim | This dimension groups data by user's browser language (e.g., English, Danish) | |
| Flash version | flashVersion | dim | Technical dimension, groups information by visitor's used Flash version | |
| BUYING LINE ITEM LABEL | Line item label 01 | lineItemLabel1 | dim | This dimension groups data by Line Item Label 01 |
| Line item label 02 | lineItemLabel2 | dim | This dimension groups data by Line Item Label 02 | |
| Line item label 03 | lineItemLabel3 | dim | This dimension groups data by Line Item Label 03 | |
| Line item label 04 | lineItemLabel4 | dim | This dimension groups data by Line Item Label 04 | |
| Line item label 05 | lineItemLabel5 | dim | This dimension groups data by Line Item Label 05 | |
| Line item label 06 | lineItemLabel6 | dim | This dimension groups data by Line Item Label 06 | |
| Line item label 07 | lineItemLabel7 | dim | This dimension groups data by Line Item Label 07 | |
| Line item label 08 | lineItemLabel8 | dim | This dimension groups data by Line Item Label 08 | |
| Line item label 09 | lineItemLabel9 | dim | This dimension groups data by Line Item Label 09 | |
| Line item label 10 | lineItemLabel10 | dim | This dimension groups data by Line Item Label 10 | |
| Line item label 11 | lineItemLabel11 | dim | This dimension groups data by Line Item Label 11 | |
| Line item label 12 | lineItemLabel12 | dim | This dimension groups data by Line Item Label 12 | |
| Line item label 13 | lineItemLabel13 | dim | This dimension groups data by Line Item Label 13 | |
| Line item label 14 | lineItemLabel14 | dim | This dimension groups data by Line Item Label 14 | |
| Line item label 15 | lineItemLabel15 | dim | This dimension groups data by Line Item Label 16 | |
| Line item label 16 | lineItemLabel16 | dim | This dimension groups data by Line Item Label 17 | |
| Line item label 17 | lineItemLabel17 | dim | This dimension groups data by Line Item Label 18 | |
| Line item label 18 | lineItemLabel18 | dim | This dimension groups data by Line Item Label 18 | |
| Line item label 19 | lineItemLabel19 | dim | This dimension groups data by Line Item Label 19 | |
| Line item label 20 | lineItemLabel20 | dim | This dimension groups data by Line Item Label 20 | |
| CAMPAIGN LABEL | Campaign label 01 | campaignLabel1 | dim | This dimension groups data by Campaign Label 1 |
| Campaign label 02 | campaignLabel2 | dim | This dimension groups data by Campaign Label 2 | |
| Campaign label 03 | campaignLabel3 | dim | This dimension groups data by Campaign Label 3 | |
| Campaign label 04 | campaignLabel4 | dim | This dimension groups data by Campaign Label 4 | |
| Campaign label 05 | campaignLabel5 | dim | This dimension groups data by Campaign Label 5 | |
| Campaign label 06 | campaignLabel6 | dim | This dimension groups data by Campaign Label 6 | |
| Campaign label 07 | campaignLabel7 | dim | This dimension groups data by Campaign Label 7 | |
| Campaign label 08 | campaignLabel8 | dim | This dimension groups data by Campaign Label 8 | |
| Campaign label 09 | campaignLabel9 | dim | This dimension groups data by Campaign Label 9 | |
| Campaign label 10 | campaignLabel10 | dim | This dimension groups data by Campaign Label 10 | |
| Campaign label 11 | campaignLabel11 | dim | This dimension groups data by Campaign Label 11 | |
| Campaign label 12 | campaignLabel12 | dim | This dimension groups data by Campaign Label 12 | |
| Campaign label 13 | campaignLabel13 | dim | This dimension groups data by Campaign Label 13 | |
| Campaign label 14 | campaignLabel14 | dim | This dimension groups data by Campaign Label 14 | |
| Campaign label 15 | campaignLabel15 | dim | This dimension groups data by Campaign Label 15 | |
| Campaign label 16 | campaignLabel16 | dim | This dimension groups data by Campaign Label 16 | |
| Campaign label 17 | campaignLabel17 | dim | This dimension groups data by Campaign Label 17 | |
| Campaign label 18 | campaignLabel18 | dim | This dimension groups data by Campaign Label 18 | |
| Campaign label 19 | campaignLabel19 | dim | This dimension groups data by Campaign Label 19 | |
| Campaign label 20 | campaignLabel20 | dim | This dimension groups data by Campaign Label 20 | |
| DYNAMIC AD | Dynamic ad name | dynamicAd | dim | Name of dynamic ad. A dynamic ad is an entity that links specific creative shell, version list and dynamic ad setup |
| Dynamic ad creative shell | dynamicAdCreativeShell | dim | A dynamic ad creative shell is a creative (banner) that is used as a shell containing dynamic variable rendering logic | |
| Dynamic ad setup | dynamicAdSetup | dim | A Dynamic ad setup is an entity consisting of information about creative shells, versions data and dynamic strategy set | |
| Dynamic ad version | dynamicAdVersion | dim | A Dynamic ad version is a single set of data variables and values used for messaging | |
| DELIVERY | Tracked ads | impressions | met | This metric shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads |
| Tracked ads (%) | impressionspct | met | This metric shows the proportion of tracked ads (formerly known as impressions) for the selected dimension, in comparison with the total number of tracked ads | |
| Unique tracked ads | uniqueTrackedAds | met | This metric shows the unique tracked ads (formerly known as impressions) in relation to all registered tracked ads | |
| Unique tracked ads (%) | uniqueImpressionsPercent | met | This metric shows the percentage of unique tracked ads (formerly known as impressions) in relation to all registered tracked ads | |
| Clicks | clicks | met | This metric shows the number of clicks for the selected dimension. A click occurs when a user interacts with the advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement | |
| Unique clicks (%) | uniqueClicksPercent_perc | met | This metric shows the percentage of unique clicks in relation to all registered clicks | |
| CTR (%) | ctr_perc | met | This metric shows click-through rate for the selected dimension. It is a percentage of users who have been exposed to an advertisement and then clicked. Calculated as clicks divided from impressions, in percent | |
| CTR (Viewable,%) (%) | ctrView_perc | met | This metric shows the percentage of impressions that resulted in a click, taking into account only those impressions that were actually in the users' screens | |
| CTR (Adjusted) (%) | ctrAdjusted_perc | met | This metric shows click-through rate for the selected dimension. It is a percentage of users who have been exposed to an advertisement and then clicked. Calculated as clicks divided from impressions, in percent. This metric considers all tag serving types such as Impressions, Invisible, Offile, etc. except for Clicks in order to assure consistent metric values | |
| Unique CTR (%) | ctrUnique_perc | met | This metric shows unique click-through rate for the selected dimension. It is a percentage of unique users who have been exposed to an advertisement and then clicked. Calculated as campaign unique clicks divided from campaign impressions, in percent | |
| Frequency (Avg) | avgFrequency | met | This metric shows the average number of impressions to which a user has been exposed | |
| Blocked impressions | blockedImpressions | met | This metric shows the number of impressions, which were blocked according to campaign's Brand Safety settings. Impression blocking in Brand Safety means that a blank, non-clickable image is displayed instead of actual banner for brand protection purpose | |
| Blocked impressions (%) | blockedImpressionsPercent_perc | met | This metric shows the proportion of Brand Safety blocked impressions in total number of impressions. Impression blocking in Brand Safety means that a blank, non-clickable image is displayed instead of actual banner for brand protection purpose | |
| RTB bids | rtbBids | met | This metric shows the number of offers done by Adform in attempt to win an impression on an ad exchange auction | |
| RTB win rate (%) | rtbWinRate_perc | met | This metric shows the proportion of impressions (won bids) in total number of bids (attempts to win an impression). Calculated as Impressions / Bids in % | |
| DCO product views | dcoProductViews | met | The number of times that a Product Retargeting item was shown in a banner. One of the most commonly used KPIs to evaluate the performance of an item | |
| CTR (DCO, %) (%) | ctrDco_perc | met | The percentage of Product Retargeting item views that resulted in a click. One of the most commonly used KPIs to evaluate the performance of an item | |
| Delivered impressions | deliveredImpressions | met | This metric shows the number of delivered impressions. Additional information: this metric displays delivered impressions only for placements booked in impressions | |
| Delivered impressions (%) | deliveredImpressionsPercent | met | This metric shows the number of delivered impressions in relation to booked impressions in percent. Values are only displayed for placements booked in impressions | |
| COST | Cost | cost | met | This metric shows the cost value for the selected dimension (usually on a media, placement (line item) level) |
| Cost (EUR) | cost_eur | met | Cost converted to euros on daily exchange rates | |
| Cost (USD) | cost_usd | met | Cost converted to US dollars on daily exchange rates | |
| Cost (GBP) | cost_gbp | met | Cost converted to British pounds on daily exchange rates | |
| Cost (Viewable) | costView | met | This metric shows the cost value taking into account the percentage of viewable impressions | |
| Cost (Non-viewable) | costNonView | met | This metric shows the cost value taking into account the percentage of non-viewable and undetermined impressions | |
| Cost (Post click) | costPostClick | met | This metric shows the post click conversions cost | |
| Cost/Sales | costBySales | met | This metric shows Cost value divided by Sales value. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign. Sales is a system variable and represents the returned value of a campaign | |
| eCPA | ecpa | met | This metric shows effective Cost per Conversion with the conversion pages listed as a sum. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign | |
| eCPA (SE) | seCPA | met | This metric shows effective Cost per Conversion with the conversion pages listed as a sum. Used for Search Engine campaigns, when Search Engine calculates cost, but Adform tracks conversions | |
| eCPC | ecpc | met | This metric shows cost per click for the selected dimension. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign | |
| eCPI | ecpi | met | This metric shows cost per impression for the selected dimension. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign | |
| eCPM | ecpm | met | This metric shows cost per mille (thousand impressions) for the selected dimension | |
| eCPM (Viewable) | ecpmv | met | This metric shows the effective cost value of a thousand viewable impressions | |
| eCPP | ecpp | met | This metric shows effective cost per pageview for the selected dimension. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign. All tracking points are taken into account when calculating this metric | |
| ROI (%) | roi_perc | met | This metric shows the return of investment. A positive value corresponds to capital growth, a negative value corresponds to capital decay, and a value of 0% corresponds to no change. It is calculated as (Sales - Cost) / Cost * 100%, or as (Sales - RTB Budget Spent) / RTB Budget Spent * 100% in case of Real Time Bidding campaign | |
| SE Avg. CPC | seAvgCPC | met | This metric shows average cost per click value for the selected dimension in Search Engine campaigns | |
| SE Avg. position | seAvgPosition | met | This metric shows average position value for the selected dimension in Search Engine campaigns | |
| DMP data cost (DSP) | dmpDspDataCost | met | This metric shows total data cost that was spent on DMP data to win an impression in RTB | |
| DMP data cost (Rotators) | dmpRotatorsDataCost | met | This metric shows total data cost that was spent on DMP data to show an impression in creatives | |
| COST BY SALES AD INTERACTION | Cost by sales AdInteraction all | costBySalesAdInteractionAll | met | |
| Cost by sales AdInteraction post click | costBySalesAdInteractionPostClick | met | ||
| Cost by sales AdInteraction post impression | costBySalesAdInteractionPostImpression | met | ||
| Cost by sales AdInteraction recent click | costBySalesAdInteractionRecentClick | met | ||
| Cost by sales AdInteraction recent impression | costBySalesAdInteractionRecentImpression | met | ||
| Cost by sales AdInteraction all campaign | costBySalesAdInteractionAllCampaign | met | ||
| Cost by sales AdInteraction all non-campaign | costBySalesAdInteractionAllNonCampaign | met | ||
| CPA AD INTERACTION | eCPA post click | ecpaPostClick | met | |
| eCPA post impression | ecpaPostImpression | met | ||
| eCPA (SE) post click | seCPAPostClick | met | ||
| eCPA (SE) post impression | seCPAPostImpression | met | ||
| IMPRESSIONS TYPES | Impressions campaign unique | impressionsCampaignUnique | met | |
| Impressions media unique | impressionsMediaUnique | met | ||
| Impressions line item unique | impressionsLineItemUnique | met | ||
| Impressions banner unique | impressionsBannerUnique | met | ||
| CLICKS TYPES | Clicks campaign unique | clicksCampaignUnique | met | |
| Clicks media unique | clicksMediaUnique | met | ||
| Clicks line item unique | clicksLineItemUnique | met | ||
| Clicks banner unique | clicksBannerUnique | met | ||
| COST TYPES | Max cost | maxCost | met | |
| Fixed cost | fixedCost | met | ||
| Fixed price cost | fixedPrice | met | ||
| RTB cost | rtb | met | ||
| ENGAGEMENT | Engagements | engagements | met | This metric shows the count of user interactions with a banner. User interactions are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if > 1 sec.), video play button press, close button press, etc. Not user-initiated banner events are not included into this metric, except for auto-expand event. Examples of not user-initiated banner event are Floating Banner Shown, 25% of Video Play, etc |
| Engagement rate (%) | engagementRate_perc | met | This metric is calculated as Engaging impressions / Impressions * 100 %. Engaging impressions stand for the sum of impressions, where at least one engagement occurred during each impression. Engagements are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if > 1 sec.), video play button press, close button press, etc | |
| Engagement time (Avg) | avgEngagementTime | met | This metric shows the average engagement time of visible banners. A banner is visible when at least X % of its area is visible in user's screen. X parameter is collected from Campaign Details page. Three timed events are considered during calculation - mouse-over time, video play time, and expansion time. Measurement is based on sampled data | |
| Engaging impressions | engagingImpressions | met | This metric shows the sum of impressions, where at least one engagement occurred during each impression. Engagements are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if > 1 sec.), video play button press, close button press, etc | |
| Expansion time (Sec.) | avgExpansionTime | met | This metric shows the average amount of time that a viewable expanding banner has been in its expanded state. Could be used to evaluate user exposure | |
| Expansion rate (%) | expansionRate_perc | met | This metric shows the ratio of banner expansions to the number of impressions | |
| Avg mouse over time (Sec.) | avgMouseoverTime | met | This metric shows the average mouse-over time on visible banners. A banner is visible when at least X % of its area is visible in user's screen. X parameter is collected from Campaign Details page. Only mouse-overs, which lasted 1 second or more, are considered. Measurement is based on sampled data | |
| Avg video play time (Sec.) | avgVideoPlayTime | met | This metric shows the average amount of time that a viewable video banner played. Only user-initiated video plays are considered. Could be used to evaluate user engagement | |
| Events | events | met | This metric shows how many times an event has been invoked in a banner. Events can be implemented in flash banners in order to track user interactions with banners, such as expands, clicks on play button, etc | |
| Mouse over rate (%) | mouseOverRate_perc | met | This metric shows the ratio of mouse overs to the number of impressions. The Mouse Overs are counted when a user hovers his/her mouse pointer over a banner. Only mouse overs which lasted 1 second or more are counted | |
| Mouse overs | mouseovers | met | This metric shows the number of mouse overs on banner. Only mouse overs, which lasted 1 second or more, are registered | |
| Video Completions | videoCompleteCount | met | This metric shows the number of times a video banner or in-stream video was played to 100% completion | |
| Video completion rate (%) | videoCompletionRate_perc | met | Video completion rate is calculated as Video Completed / Video Play Started * 100% | |
| Video Starts (all) | videoPlayStartCount | met | This metric shows the total number of video starts (including both auto-play and user-initiated video plays). TIP: Only unique starts are reported | |
| Video start rate (%) | videoStartRate_perc | met | Video start rate is calculated as Video Play Started / Tracked Ads (formerly known as impressions) * 100% | |
| VIDEO EVENTS | Video events | videoEvents | met | This metric shows the interactions with video banners, where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On, and others can be reported |
| Video events (Play time) (%) | videoEventsPlayTimePercent_perc | met | This metric shows the percentage of video viewed for the selected dimension | |
| Video events (Play time, 25%) | videoEventsPlayTime_25 | met | ||
| Video events (Play time, 50%) | videoEventsPlayTime_50 | met | ||
| Video events (Play time, 75%) | videoEventsPlayTime_75 | met | ||
| Video events (Play time, 100%) | videoEventsPlayTime_100 | met | ||
| MEDIA PLAN | Amount (net) | amountNet | met | Shows the net amount from the media plan |
| Amount (gross) | amountGross | met | Shows the gross amount from the media plan | |
| Booked | booked | met | This metric shows the number of booked units for a media placement (line item) | |
| Booked clicks | bookedClicks | met | This metric shows the number of booked clicks for a media placement. Clicking means interacting with an advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement | |
| Booked conversions | bookedConversions | met | This metric shows the number of booked conversions for the selected dimension | |
| Booked impressions | bookedImpressions | met | This metric shows the number of booked impressions for the selected dimension. An impression occurs when a user is exposed to an advertisement | |
| Booked time | bookedTime | met | This metric shows the number of booked time units for the selected dimension | |
| SITE TRACKING | Visits | visits | met | Shows the number of visits in advertiser's website for the selected tracking setup |
| New visits (%) | newVisitsPercent_perc | met | This metric shows a percentage of new visits in relation to all registered visits on an advertiser's website for the selected tracking setup | |
| Bounce rate (%) | bounceRate_perc | met | This metric shows the percentage of bounces in relation to registered visits on a client's website for the selected tracking setup | |
| Bounces | bounces | met | This metric shows the number of bounces for the selected dimension. Bounces are such visits on a advertiser's website, when only one tracked page is visited during the entire visit (session) | |
| Visitors | visitors | met | Shows the number of unique visitors in advertiser's website for the selected tracking setup | |
| Clicks to landing page | clicksToLandingPage | met | This metric shows the percentage of clicks ending up as visits on the landing page for the selected dimension | |
| COV (%) | cov_perc | met | This metric shows the conversion rate for the selected dimension. Calculated as conversions divided from clicks, in percent | |
| COV (Visits) (%) | covVisitsPercent_perc | met | This metric shows the visit conversion rate for the selected dimension. Calculated as conversions divided from visits, in percent | |
| Avg page duration (Sec.) | avgPageDuration | met | This metric shows the average time spent on a tracked page. Measured in seconds | |
| Sales (Avg) | avgOrderSales | met | This metric shows the sales value divided from number of conversions for the selected dimensions | |
| Visit depth (Avg) | avgVisitDepth | met | This metric shows the average number of visited pages per visit (session) | |
| Avg visit duration (Sec.) | avgVisitDuration | met | This metric shows the average time spent on a tracked website per visit (session). Measured in seconds | |
| Entrances | entrances | met | This metric shows the number of session entries for the selected dimension. A session entry occurs when a user enters a website and starts browsing | |
| Exits | exits | met | This metric shows the number of session exits for the selected dimension. A session exit occurs when a user leaves a website (either due to literally leaving the site or due to the session time-out) | |
| Unique pageviews | pageviews | met | This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages. It has predefined Uniqueness of 'No Repeat', which means that pageviews, generated by the same user within 15 minutes, are excluded | |
| Pageviews (All) | pageviewsAll | met | This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages | |
| Pageviews (Specs) | pageviewsSpecsTemp | met | This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages. There is a possibility to change uniqueness setting for this metric | |
| Sales | sales | met | This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded | |
| Sales (All) | salesAll | met | This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points | |
| Sales (Specs) | salesSpecs | met | This metric shows the sales value collected from all visits on tracked pages. Colected only if variable is implemented in Tracking points. There is a possibility to change uniqueness setting for this metric | |
| Sales/Cost | salesByCost | met | This metric shows Sales value divided by Cost value. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign. Sales is a system variable and represents the returned value of a campaign | |
| VTR (%) | vtr_perc | met | This metric shows the impression conversion rate for the selected dimension. Calculated as Conversions divided by Impressions and multiplied by 1000, in percents | |
| Sys var basket size | sysvarBasketSize | met | This metric shows the size of the basket (shopping cart). It is a system variable collected from visitors on a tracked page of advertiser's website | |
| Sys var product count | sysvarProductCount | met | This metric shows the number of ordered products. It is a system variable collected from visitors on a tracked page of advertiser's website | |
| Sys var product sales | sysvarProductSales | met | This metric shows the sales amount of ordered products. It is a system variable collected from visitors on a tracked page of advertiser's website | |
| Sys var numeric 1 | sysvarNumeric1 | met | This metric shows numeric information collected from visitors on a tracked page of a client's website. It is a system variable | |
| Sys var numeric 2 | sysvarNumeric2 | met | This metric shows numeric information collected from visitors on a tracked page of a client's website. It is a system variable | |
| VISITS AD INTERACTION | Visits AdInteraction post click | visitsPostClick | met | |
| Visits AdInteraction post impression | visitsPostImpression | met | ||
| Visitors AdInteraction post click | visitorsPostClick | met | ||
| Visitors AdInteraction post impression | visitorsPostImpression | met | ||
| Avg visit duration (Sec.) AdInteraction post click | avgVisitDurationPostClick | met | ||
| Avg visit duration (Sec.) AdInteraction post impression | avgVisitDurationPostImpression | met | ||
| Visit depth (Avg) AdInteraction post click | avgVisitDepthPostClick | met | ||
| Visit depth (Avg) AdInteraction post impression | avgVisitDepthPostImpression | met | ||
| Avg page duration (Sec.) AdInteraction post click | avgPageDurationPostClick | met | ||
| Avg page duration (Sec.) AdInteraction post impression | avgPageDurationPostImpression | met | ||
| Unique pageviews AdInteraction post click | pageviewsPostClick | met | ||
| Unique pageviews AdInteraction post impression | pageviewsPostImpression | met | ||
| New visits post click (%) | newVisitsPercentPostClick_perc | met | ||
| New visits post impression (%) | newVisitsPercentPostImpression_perc | met | ||
| Bounces AdInteraction post click | bouncesPostClick | met | ||
| Bounces AdInteraction post impression | bouncesPostImpression | met | ||
| Bounce rate (%) post click (%) | bounceRatePostClick_perc | met | ||
| Bounce rate (%) post impression (%) | bounceRatePostImpression_perc | met | ||
| SALES AD INTERACTION | Sales AdInteraction all | salesAdInteractionAll | met | |
| Sales AdInteraction post click | salesAdInteractionPostClick | met | ||
| Sales AdInteraction post impression | salesAdInteractionPostImpression | met | ||
| Sales AdInteraction recent click | salesAdInteractionRecentClick | met | ||
| Sales AdInteraction recent impression | salesAdInteractionRecentImpression | met | ||
| Sales AdInteraction all campaign | salesAdInteractionAllCampaign | met | ||
| Sales AdInteraction all non-campaign | salesAdInteractionAllNonCampaign | met | ||
| CONVERSIONS | Conversions | conversions | met | A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews, displayed as a sum for all tracked conversion pages. It has predefined Uniqueness of 'No Repeat', which means that Conversion pageviews, generated by the same user within 15 minutes, are excluded |
| Conversions (All) | conversionsAll | met | A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews displayed as a sum for all tracked conversion pages | |
| Conversions (Specs) | conversionsSpecs | met | A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews displayed as a sum for all tracked conversion pages. There is a possibility to change uniqueness setting for this metric | |
| Type 1 conversions | conversionType1 | met | ||
| Type 2 conversions | conversionType2 | met | ||
| Type 3 conversions | conversionType3 | met | ||
| CONVERSIONS AD INTERACTION | Conversions AdInteraction all | conversionsAdInteractionAll | met | |
| Conversions AdInteraction post click | conversionsAdInteractionPostClick | met | ||
| Conversions AdInteraction post impression | conversionsAdInteractionPostImpression | met | ||
| Conversions AdInteraction recent click | conversionsAdInteractionRecentClick | met | ||
| Conversions AdInteraction recent impression | conversionsAdInteractionRecentImpression | met | ||
| Conversions AdInteraction all campaign | conversionsAdInteractionAllCampaign | met | ||
| Conversions AdInteraction all non-campaign | conversionsAdInteractionAllNonCampaign | met | ||
| CONVERSIONS TYPES AD INTERACTION | Type 1 conversions AdInteraction post click | conversionType1AdInteractionPostClick | met | Type 1 conversions AdInteraction post click |
| Type 1 conversions AdInteraction post impression | conversionType1AdInteractionPostImpression | met | Type 1 conversions AdInteraction post impression | |
| Type 1 conversions AdInteraction recent click | conversionType1AdInteractionRecentClick | met | Type 1 conversions AdInteraction recent click | |
| Type 1 conversions AdInteraction recent impression | conversionType1AdInteractionRecentImpression | met | Type 1 conversions AdInteraction recent impression | |
| Type 1 conversions AdInteraction all campaign | conversionType1AdInteractionAllCampaign | met | Type 1 conversions AdInteraction all campaign | |
| Type 1 conversions AdInteraction all non-campaign | conversionType1AdInteractionAllNonCampaign | met | Type 1 conversions AdInteraction all non-campaign | |
| Type 2 conversions AdInteraction post click | conversionType2AdInteractionPostClick | met | Type 2 conversions AdInteraction post click | |
| Type 2 conversions AdInteraction post impression | conversionType2AdInteractionPostImpression | met | Type 2 conversions AdInteraction post impression | |
| Type 2 conversions AdInteraction recent click | conversionType2AdInteractionRecentClick | met | Type 2 conversions AdInteraction recent click | |
| Type 2 conversions AdInteraction recent impression | conversionType2AdInteractionRecentImpression | met | Type 2 conversions AdInteraction recent impression | |
| Type 2 conversions AdInteraction all campaign | conversionType2AdInteractionAllCampaign | met | Type 2 conversions AdInteraction all campaign | |
| Type 2 conversions AdInteraction all non-campaign | conversionType2AdInteractionAllNonCampaign | met | Type 2 conversions AdInteraction all non-campaign | |
| Type 3 conversions AdInteraction post click | conversionType3AdInteractionPostClick | met | Type 3 conversions AdInteraction post click | |
| Type 3 conversions AdInteraction post impression | conversionType3AdInteractionPostImpression | met | Type 3 conversions AdInteraction post impression | |
| Type 3 conversions AdInteraction recent click | conversionType3AdInteractionRecentClick | met | Type 3 conversions AdInteraction recent click | |
| Type 3 conversions AdInteraction recent impression | conversionType3AdInteractionRecentImpression | met | Type 3 conversions AdInteraction recent impression | |
| Type 3 conversions AdInteraction all campaign | conversionType3AdInteractionAllCampaign | met | Type 3 conversions AdInteraction all campaign | |
| Type 3 conversions AdInteraction all non-campaign | conversionType3AdInteractionAllNonCampaign | met | Type 3 conversions AdInteraction all non-campaign | |
| CONVERSIONS SPECS VISIT UNIQUENESS | Conversions visit uniqueness no repeats | conversionsVisitUniquenessNoRepeat | met | |
| Conversions visit uniqueness all | conversionsVisitUniquenessAll | met | ||
| Conversions visit uniqueness point - session | conversionsVisitUniquenessPointSession | met | ||
| Conversions visit uniqueness point - campaign | conversionsVisitUniquenessPointCampaign | met | ||
| Conversions visit uniqueness all sites - campaign | conversionsVisitUniquenessAllSitesCampaign | met | ||
| Conversions visit uniqueness orders | conversionsVisitUniquenessOrders | met | ||
| Conversions visit uniqueness sessions | conversionsVisitUniquenessSessions | met | ||
| CONVERSIONS SPECS TYPES VISIT UNIQUENESS | Conversions type 1 visit uniqueness no repeats | conversionsType1VisitUniquenessNoRepeat | met | Conversions type 1 visit uniqueness no repeats |
| Conversions type 1 visit uniqueness point - session | conversionsType1VisitUniquenessPointSession | met | Conversions type 1 visit uniqueness point - session | |
| Conversions type 1 visit uniqueness point - campaign | conversionsType1VisitUniquenessPointCampaign | met | Conversions type 1 visit uniqueness point - campaign | |
| Conversions type 1 visit uniqueness all sites - campaign | conversionsType1VisitUniquenessAllSitesCampaign | met | Conversions type 1 visit uniqueness all sites - campaign | |
| Conversions type 1 visit uniqueness orders | conversionsType1VisitUniquenessOrders | met | Conversions type 1 visit uniqueness orders | |
| Conversions type 1 visit uniqueness sessions | conversionsType1VisitUniquenessSessions | met | Conversions type 1 visit uniqueness sessions | |
| Conversions type 2 visit uniqueness no repeats | conversionsType2VisitUniquenessNoRepeat | met | Conversions type 2 visit uniqueness no repeats | |
| Conversions type 2 visit uniqueness point - session | conversionsType2VisitUniquenessPointSession | met | Conversions type 2 visit uniqueness point - session | |
| Conversions type 2 visit uniqueness point - campaign | conversionsType2VisitUniquenessPointCampaign | met | Conversions type 2 visit uniqueness point - campaign | |
| Conversions type 2 visit uniqueness all sites - campaign | conversionsType2VisitUniquenessAllSitesCampaign | met | Conversions type 2 visit uniqueness all sites - campaign | |
| Conversions type 2 visit uniqueness orders | conversionsType2VisitUniquenessOrders | met | Conversions type 2 visit uniqueness orders | |
| Conversions type 2 visit uniqueness sessions | conversionsType2VisitUniquenessSessions | met | Conversions type 2 visit uniqueness sessions | |
| Conversions type 3 visit uniqueness no repeats | conversionsType3VisitUniquenessNoRepeat | met | Conversions type 3 visit uniqueness no repeats | |
| Conversions type 3 visit uniqueness point - session | conversionsType3VisitUniquenessPointSession | met | Conversions type 3 visit uniqueness point - session | |
| Conversions type 3 visit uniqueness point - campaign | conversionsType3VisitUniquenessPointCampaign | met | Conversions type 3 visit uniqueness point - campaign | |
| Conversions type 3 visit uniqueness all sites - campaign | conversionsType3VisitUniquenessAllSitesCampaign | met | Conversions type 3 visit uniqueness all sites - campaign | |
| Conversions type 3 visit uniqueness orders | conversionsType3VisitUniquenessOrders | met | Conversions type 3 visit uniqueness orders | |
| Conversions type 3 visit uniqueness sessions | conversionsType3VisitUniquenessSessions | met | Conversions type 3 visit uniqueness sessions | |
| CONVERSIONS SPECS AD INTERACTION VISIT UNIQUENESS | Conversions AdInteraction post click visit uniqueness no repeats | conversionsAdInteractionPostClickVisitUniquenessNoRepeat | met | Conversions AdInteraction post click visit uniqueness no repeats |
| Conversions AdInteraction post click visit uniqueness point - session | conversionsAdInteractionPostClickVisitUniquenessPointSession | met | Conversions AdInteraction post click visit uniqueness point - session | |
| Conversions AdInteraction post click visit uniqueness point - campaign | conversionsAdInteractionPostClickVisitUniquenessPointCampaign | met | Conversions AdInteraction post click visit uniqueness point - campaign | |
| Conversions AdInteraction post click visit uniqueness all sites - campaign | conversionsAdInteractionPostClickVisitUniquenessAllSitesCampaign | met | Conversions AdInteraction post click visit uniqueness all sites - campaign | |
| Conversions AdInteraction post click visit uniqueness orders | conversionsAdInteractionPostClickVisitUniquenessOrders | met | Conversions AdInteraction post click visit uniqueness orders | |
| Conversions AdInteraction post click visit uniqueness sessions | conversionsAdInteractionPostClickVisitUniquenessSessions | met | Conversions AdInteraction post click visit uniqueness sessions | |
| Conversions AdInteraction post impression visit uniqueness no repeats | conversionsAdInteractionPostImpressionVisitUniquenessNoRepeat | met | Conversions AdInteraction post impression visit uniqueness no repeats | |
| Conversions AdInteraction post impression visit uniqueness point - session | conversionsAdInteractionPostImpressionVisitUniquenessPointSession | met | Conversions AdInteraction post impression visit uniqueness point - session | |
| Conversions AdInteraction post impression visit uniqueness point - campaign | conversionsAdInteractionPostImpressionVisitUniquenessPointCampaign | met | Conversions AdInteraction post impression visit uniqueness point - campaign | |
| Conversions AdInteraction post impression visit uniqueness all sites - campaign | conversionsAdInteractionPostImpressionVisitUniquenessAllSitesCampaign | met | Conversions AdInteraction post impression visit uniqueness all sites - campaign | |
| Conversions AdInteraction post impression visit uniqueness orders | conversionsAdInteractionPostImpressionVisitUniquenessOrders | met | Conversions AdInteraction post impression visit uniqueness orders | |
| Conversions AdInteraction post impression visit uniqueness sessions | conversionsAdInteractionPostImpressionVisitUniquenessSessions | met | Conversions AdInteraction post impression visit uniqueness sessions | |
| Conversions AdInteraction recent click visit uniqueness no repeats | conversionsAdInteractionRecentClickVisitUniquenessNoRepeat | met | Conversions AdInteraction recent click visit uniqueness no repeats | |
| Conversions AdInteraction recent click visit uniqueness point - session | conversionsAdInteractionRecentClickVisitUniquenessPointSession | met | Conversions AdInteraction recent click visit uniqueness point - session | |
| Conversions AdInteraction recent click visit uniqueness point - campaign | conversionsAdInteractionRecentClickVisitUniquenessPointCampaign | met | Conversions AdInteraction recent click visit uniqueness point - campaign | |
| Conversions AdInteraction recent click visit uniqueness all sites - campaign | conversionsAdInteractionRecentClickVisitUniquenessAllSitesCampaign | met | Conversions AdInteraction recent click visit uniqueness all sites - campaign | |
| Conversions AdInteraction recent click visit uniqueness orders | conversionsAdInteractionRecentClickVisitUniquenessOrders | met | Conversions AdInteraction recent click visit uniqueness orders | |
| Conversions AdInteraction recent click visit uniqueness sessions | conversionsAdInteractionRecentClickVisitUniquenessSessions | met | Conversions AdInteraction recent click visit uniqueness sessions | |
| Conversions AdInteraction recent impression visit uniqueness no repeats | conversionsAdInteractionRecentImpressionVisitUniquenessNoRepeat | met | Conversions AdInteraction recent impression visit uniqueness no repeats | |
| Conversions AdInteraction recent impression visit uniqueness point - session | conversionsAdInteractionRecentImpressionVisitUniquenessPointSession | met | Conversions AdInteraction recent impression visit uniqueness point - session | |
| Conversions AdInteraction recent impression visit uniqueness point - campaign | conversionsAdInteractionRecentImpressionVisitUniquenessPointCampaign | met | Conversions AdInteraction recent impression visit uniqueness point - campaign | |
| Conversions AdInteraction recent impression visit uniqueness all sites - campaign | conversionsAdInteractionRecentImpressionVisitUniquenessAllSitesCampaign | met | Conversions AdInteraction recent impression visit uniqueness all sites - campaign | |
| Conversions AdInteraction recent impression visit uniqueness orders | conversionsAdInteractionRecentImpressionVisitUniquenessOrders | met | Conversions AdInteraction recent impression visit uniqueness orders | |
| Conversions AdInteraction recent impression visit uniqueness sessions | conversionsAdInteractionRecentImpressionVisitUniquenessSessions | met | Conversions AdInteraction recent impression visit uniqueness sessions | |
| Conversions AdInteraction all campaign visit uniqueness no repeats | conversionsAdInteractionAllCampaignVisitUniquenessNoRepeat | met | Conversions AdInteraction all campaign visit uniqueness no repeats | |
| Conversions AdInteraction all campaign visit uniqueness point - session | conversionsAdInteractionAllCampaignVisitUniquenessPointSession | met | Conversions AdInteraction all campaign visit uniqueness point - session | |
| Conversions AdInteraction all campaign visit uniqueness point - campaign | conversionsAdInteractionAllCampaignVisitUniquenessPointCampaign | met | Conversions AdInteraction all campaign visit uniqueness point - campaign | |
| Conversions AdInteraction all campaign visit uniqueness all sites - campaign | conversionsAdInteractionAllCampaignVisitUniquenessAllSitesCampaign | met | Conversions AdInteraction all campaign visit uniqueness all sites - campaign | |
| Conversions AdInteraction all campaign visit uniqueness orders | conversionsAdInteractionAllCampaignVisitUniquenessOrders | met | Conversions AdInteraction all campaign visit uniqueness orders | |
| Conversions AdInteraction all campaign visit uniqueness sessions | conversionsAdInteractionAllCampaignVisitUniquenessSessions | met | Conversions AdInteraction all campaign visit uniqueness sessions | |
| Conversions AdInteraction all non-campaign visit uniqueness no repeats | conversionsAdInteractionAllNonCampaignVisitUniquenessNoRepeat | met | Conversions AdInteraction all non-campaign visit uniqueness no repeats | |
| Conversions AdInteraction all non-campaign visit uniqueness point - session | conversionsAdInteractionAllNonCampaignVisitUniquenessPointSession | met | Conversions AdInteraction all non-campaign visit uniqueness point - session | |
| Conversions AdInteraction all non-campaign visit uniqueness point - campaign | conversionsAdInteractionAllNonCampaignVisitUniquenessPointCampaign | met | Conversions AdInteraction all non-campaign visit uniqueness point - campaign | |
| Conversions AdInteraction all non-campaign visit uniqueness all sites - campaign | conversionsAdInteractionAllNonCampaignVisitUniquenessAllSitesCampaign | met | Conversions AdInteraction all non-campaign visit uniqueness all sites - campaign | |
| Conversions AdInteraction all non-campaign visit uniqueness orders | conversionsAdInteractionAllNonCampaignVisitUniquenessOrders | met | Conversions AdInteraction all non-campaign visit uniqueness orders | |
| Conversions AdInteraction all non-campaign visit uniqueness sessions | conversionsAdInteractionAllNonCampaignVisitUniquenessSessions | met | Conversions AdInteraction all non-campaign visit uniqueness sessions | |
| CONVERSIONS SPECS TYPES AD INTERACTION VISIT UNIQUENESS | Conversions type 1 AdInteraction post click visit uniqueness no repeats | conversionsType1AdInteractionPostClickVisitUniquenessNoRepeat | met | Conversions type 1 AdInteraction post click visit uniqueness no repeats |
| Conversions type 1 AdInteraction post click visit uniqueness point - session | conversionsType1AdInteractionPostClickVisitUniquenessPointSession | met | Conversions type 1 AdInteraction post click visit uniqueness point - session | |
| Conversions type 1 AdInteraction post click visit uniqueness point - campaign | conversionsType1AdInteractionPostClickVisitUniquenessPointCampaign | met | Conversions type 1 AdInteraction post click visit uniqueness point - campaign | |
| Conversions type 1 AdInteraction post click visit uniqueness all sites - campaign | conversionsType1AdInteractionPostClickVisitUniquenessAllSitesCampaign | met | Conversions type 1 AdInteraction post click visit uniqueness all sites - campaign | |
| Conversions type 1 AdInteraction post click visit uniqueness orders | conversionsType1AdInteractionPostClickVisitUniquenessOrders | met | Conversions type 1 AdInteraction post click visit uniqueness orders | |
| Conversions type 1 AdInteraction post click visit uniqueness sessions | conversionsType1AdInteractionPostClickVisitUniquenessSessions | met | Conversions type 1 AdInteraction post click visit uniqueness sessions | |
| Conversions type 1 AdInteraction post impression visit uniqueness no repeats | conversionsType1AdInteractionPostImpressionVisitUniquenessNoRepeat | met | Conversions type 1 AdInteraction post impression visit uniqueness no repeats | |
| Conversions type 1 AdInteraction post impression visit uniqueness point - session | conversionsType1AdInteractionPostImpressionVisitUniquenessPointSession | met | Conversions type 1 AdInteraction post impression visit uniqueness point - session | |
| Conversions type 1 AdInteraction post impression visit uniqueness point - campaign | conversionsType1AdInteractionPostImpressionVisitUniquenessPointCampaign | met | Conversions type 1 AdInteraction post impression visit uniqueness point - campaign | |
| Conversions type 1 AdInteraction post impression visit uniqueness all sites - campaign | conversionsType1AdInteractionPostImpressionVisitUniquenessAllSitesCampaign | met | Conversions type 1 AdInteraction post impression visit uniqueness all sites - campaign | |
| Conversions type 1 AdInteraction post impression visit uniqueness orders | conversionsType1AdInteractionPostImpressionVisitUniquenessOrders | met | Conversions type 1 AdInteraction post impression visit uniqueness orders | |
| Conversions type 1 AdInteraction post impression visit uniqueness sessions | conversionsType1AdInteractionPostImpressionVisitUniquenessSessions | met | Conversions type 1 AdInteraction post impression visit uniqueness sessions | |
| Conversions type 1 AdInteraction recent click visit uniqueness no repeats | conversionsType1AdInteractionRecentClickVisitUniquenessNoRepeat | met | Conversions type 1 AdInteraction recent click visit uniqueness no repeats | |
| Conversions type 1 AdInteraction recent click visit uniqueness point - session | conversionsType1AdInteractionRecentClickVisitUniquenessPointSession | met | Conversions type 1 AdInteraction recent click visit uniqueness point - session | |
| Conversions type 1 AdInteraction recent click visit uniqueness point - campaign | conversionsType1AdInteractionRecentClickVisitUniquenessPointCampaign | met | Conversions type 1 AdInteraction recent click visit uniqueness point - campaign | |
| Conversions type 1 AdInteraction recent click visit uniqueness all sites - campaign | conversionsType1AdInteractionRecentClickVisitUniquenessAllSitesCampaign | met | Conversions type 1 AdInteraction recent click visit uniqueness all sites - campaign | |
| Conversions type 1 AdInteraction recent click visit uniqueness orders | conversionsType1AdInteractionRecentClickVisitUniquenessOrders | met | Conversions type 1 AdInteraction recent click visit uniqueness orders | |
| Conversions type 1 AdInteraction recent click visit uniqueness sessions | conversionsType1AdInteractionRecentClickVisitUniquenessSessions | met | Conversions type 1 AdInteraction recent click visit uniqueness sessions | |
| Conversions type 1 AdInteraction recent impression visit uniqueness no repeats | conversionsType1AdInteractionRecentImpressionVisitUniquenessNoRepeat | met | Conversions type 1 AdInteraction recent impression visit uniqueness no repeats | |
| Conversions type 1 AdInteraction recent impression visit uniqueness point - session | conversionsType1AdInteractionRecentImpressionVisitUniquenessPointSession | met | Conversions type 1 AdInteraction recent impression visit uniqueness point - session | |
| Conversions type 1 AdInteraction recent impression visit uniqueness point - campaign | conversionsType1AdInteractionRecentImpressionVisitUniquenessPointCampaign | met | Conversions type 1 AdInteraction recent impression visit uniqueness point - campaign | |
| Conversions type 1 AdInteraction recent impression visit uniqueness all sites - campaign | conversionsType1AdInteractionRecentImpressionVisitUniquenessAllSitesCampaign | met | Conversions type 1 AdInteraction recent impression visit uniqueness all sites - campaign | |
| Conversions type 1 AdInteraction recent impression visit uniqueness orders | conversionsType1AdInteractionRecentImpressionVisitUniquenessOrders | met | Conversions type 1 AdInteraction recent impression visit uniqueness orders | |
| Conversions type 1 AdInteraction recent impression visit uniqueness sessions | conversionsType1AdInteractionRecentImpressionVisitUniquenessSessions | met | Conversions type 1 AdInteraction recent impression visit uniqueness sessions | |
| Conversions type 1 AdInteraction all campaign visit uniqueness no repeats | conversionsType1AdInteractionAllCampaignVisitUniquenessNoRepeat | met | Conversions type 1 AdInteraction all campaign visit uniqueness no repeats | |
| Conversions type 1 AdInteraction all campaign visit uniqueness point - session | conversionsType1AdInteractionAllCampaignVisitUniquenessPointSession | met | Conversions type 1 AdInteraction all campaign visit uniqueness point - session | |
| Conversions type 1 AdInteraction all campaign visit uniqueness point - campaign | conversionsType1AdInteractionAllCampaignVisitUniquenessPointCampaign | met | Conversions type 1 AdInteraction all campaign visit uniqueness point - campaign | |
| Conversions type 1 AdInteraction all campaign visit uniqueness all sites - campaign | conversionsType1AdInteractionAllCampaignVisitUniquenessAllSitesCampaign | met | Conversions type 1 AdInteraction all campaign visit uniqueness all sites - campaign | |
| Conversions type 1 AdInteraction all campaign visit uniqueness orders | conversionsType1AdInteractionAllCampaignVisitUniquenessOrders | met | Conversions type 1 AdInteraction all campaign visit uniqueness orders | |
| Conversions type 1 AdInteraction all campaign visit uniqueness sessions | conversionsType1AdInteractionAllCampaignVisitUniquenessSessions | met | Conversions type 1 AdInteraction all campaign visit uniqueness sessions | |
| Conversions type 1 AdInteraction all non-campaign visit uniqueness no repeats | conversionsType1AdInteractionAllNonCampaignVisitUniquenessNoRepeat | met | Conversions type 1 AdInteraction all non-campaign visit uniqueness no repeats | |
| Conversions type 1 AdInteraction all non-campaign visit uniqueness point - session | conversionsType1AdInteractionAllNonCampaignVisitUniquenessPointSession | met | Conversions type 1 AdInteraction all non-campaign visit uniqueness point - session | |
| Conversions type 1 AdInteraction all non-campaign visit uniqueness point - campaign | conversionsType1AdInteractionAllNonCampaignVisitUniquenessPointCampaign | met | Conversions type 1 AdInteraction all non-campaign visit uniqueness point - campaign | |
| Conversions type 1 AdInteraction all non-campaign visit uniqueness all sites - campaign | conversionsType1AdInteractionAllNonCampaignVisitUniquenessAllSitesCampaign | met | Conversions type 1 AdInteraction all non-campaign visit uniqueness all sites - campaign | |
| Conversions type 1 AdInteraction all non-campaign visit uniqueness orders | conversionsType1AdInteractionAllNonCampaignVisitUniquenessOrders | met | Conversions type 1 AdInteraction all non-campaign visit uniqueness orders | |
| Conversions type 1 AdInteraction all non-campaign visit uniqueness sessions | conversionsType1AdInteractionAllNonCampaignVisitUniquenessSessions | met | Conversions type 1 AdInteraction all non-campaign visit uniqueness sessions | |
| Conversions type 2 AdInteraction post click visit uniqueness no repeats | conversionsType2AdInteractionPostClickVisitUniquenessNoRepeat | met | Conversions type 2 AdInteraction post click visit uniqueness no repeats | |
| Conversions type 2 AdInteraction post click visit uniqueness point - session | conversionsType2AdInteractionPostClickVisitUniquenessPointSession | met | Conversions type 2 AdInteraction post click visit uniqueness point - session | |
| Conversions type 2 AdInteraction post click visit uniqueness point - campaign | conversionsType2AdInteractionPostClickVisitUniquenessPointCampaign | met | Conversions type 2 AdInteraction post click visit uniqueness point - campaign | |
| Conversions type 2 AdInteraction post click visit uniqueness all sites - campaign | conversionsType2AdInteractionPostClickVisitUniquenessAllSitesCampaign | met | Conversions type 2 AdInteraction post click visit uniqueness all sites - campaign | |
| Conversions type 2 AdInteraction post click visit uniqueness orders | conversionsType2AdInteractionPostClickVisitUniquenessOrders | met | Conversions type 2 AdInteraction post click visit uniqueness orders | |
| Conversions type 2 AdInteraction post click visit uniqueness sessions | conversionsType2AdInteractionPostClickVisitUniquenessSessions | met | Conversions type 2 AdInteraction post click visit uniqueness sessions | |
| Conversions type 2 AdInteraction post impression visit uniqueness no repeats | conversionsType2AdInteractionPostImpressionVisitUniquenessNoRepeat | met | Conversions type 2 AdInteraction post impression visit uniqueness no repeats | |
| Conversions type 2 AdInteraction post impression visit uniqueness point - session | conversionsType2AdInteractionPostImpressionVisitUniquenessPointSession | met | Conversions type 2 AdInteraction post impression visit uniqueness point - session | |
| Conversions type 2 AdInteraction post impression visit uniqueness point - campaign | conversionsType2AdInteractionPostImpressionVisitUniquenessPointCampaign | met | Conversions type 2 AdInteraction post impression visit uniqueness point - campaign | |
| Conversions type 2 AdInteraction post impression visit uniqueness all sites - campaign | conversionsType2AdInteractionPostImpressionVisitUniquenessAllSitesCampaign | met | Conversions type 2 AdInteraction post impression visit uniqueness all sites - campaign | |
| Conversions type 2 AdInteraction post impression visit uniqueness orders | conversionsType2AdInteractionPostImpressionVisitUniquenessOrders | met | Conversions type 2 AdInteraction post impression visit uniqueness orders | |
| Conversions type 2 AdInteraction post impression visit uniqueness sessions | conversionsType2AdInteractionPostImpressionVisitUniquenessSessions | met | Conversions type 2 AdInteraction post impression visit uniqueness sessions | |
| Conversions type 2 AdInteraction recent click visit uniqueness no repeats | conversionsType2AdInteractionRecentClickVisitUniquenessNoRepeat | met | Conversions type 2 AdInteraction recent click visit uniqueness no repeats | |
| Conversions type 2 AdInteraction recent click visit uniqueness point - session | conversionsType2AdInteractionRecentClickVisitUniquenessPointSession | met | Conversions type 2 AdInteraction recent click visit uniqueness point - session | |
| Conversions type 2 AdInteraction recent click visit uniqueness point - campaign | conversionsType2AdInteractionRecentClickVisitUniquenessPointCampaign | met | Conversions type 2 AdInteraction recent click visit uniqueness point - campaign | |
| Conversions type 2 AdInteraction recent click visit uniqueness all sites - campaign | conversionsType2AdInteractionRecentClickVisitUniquenessAllSitesCampaign | met | Conversions type 2 AdInteraction recent click visit uniqueness all sites - campaign | |
| Conversions type 2 AdInteraction recent click visit uniqueness orders | conversionsType2AdInteractionRecentClickVisitUniquenessOrders | met | Conversions type 2 AdInteraction recent click visit uniqueness orders | |
| Conversions type 2 AdInteraction recent click visit uniqueness sessions | conversionsType2AdInteractionRecentClickVisitUniquenessSessions | met | Conversions type 2 AdInteraction recent click visit uniqueness sessions | |
| Conversions type 2 AdInteraction recent impression visit uniqueness no repeats | conversionsType2AdInteractionRecentImpressionVisitUniquenessNoRepeat | met | Conversions type 2 AdInteraction recent impression visit uniqueness no repeats | |
| Conversions type 2 AdInteraction recent impression visit uniqueness point - session | conversionsType2AdInteractionRecentImpressionVisitUniquenessPointSession | met | Conversions type 2 AdInteraction recent impression visit uniqueness point - session | |
| Conversions type 2 AdInteraction recent impression visit uniqueness point - campaign | conversionsType2AdInteractionRecentImpressionVisitUniquenessPointCampaign | met | Conversions type 2 AdInteraction recent impression visit uniqueness point - campaign | |
| Conversions type 2 AdInteraction recent impression visit uniqueness all sites - campaign | conversionsType2AdInteractionRecentImpressionVisitUniquenessAllSitesCampaign | met | Conversions type 2 AdInteraction recent impression visit uniqueness all sites - campaign | |
| Conversions type 2 AdInteraction recent impression visit uniqueness orders | conversionsType2AdInteractionRecentImpressionVisitUniquenessOrders | met | Conversions type 2 AdInteraction recent impression visit uniqueness orders | |
| Conversions type 2 AdInteraction recent impression visit uniqueness sessions | conversionsType2AdInteractionRecentImpressionVisitUniquenessSessions | met | Conversions type 2 AdInteraction recent impression visit uniqueness sessions | |
| Conversions type 2 AdInteraction all campaign visit uniqueness no repeats | conversionsType2AdInteractionAllCampaignVisitUniquenessNoRepeat | met | Conversions type 2 AdInteraction all campaign visit uniqueness no repeats | |
| Conversions type 2 AdInteraction all campaign visit uniqueness point - session | conversionsType2AdInteractionAllCampaignVisitUniquenessPointSession | met | Conversions type 2 AdInteraction all campaign visit uniqueness point - session | |
| Conversions type 2 AdInteraction all campaign visit uniqueness point - campaign | conversionsType2AdInteractionAllCampaignVisitUniquenessPointCampaign | met | Conversions type 2 AdInteraction all campaign visit uniqueness point - campaign | |
| Conversions type 2 AdInteraction all campaign visit uniqueness all sites - campaign | conversionsType2AdInteractionAllCampaignVisitUniquenessAllSitesCampaign | met | Conversions type 2 AdInteraction all campaign visit uniqueness all sites - campaign | |
| Conversions type 2 AdInteraction all campaign visit uniqueness orders | conversionsType2AdInteractionAllCampaignVisitUniquenessOrders | met | Conversions type 2 AdInteraction all campaign visit uniqueness orders | |
| Conversions type 2 AdInteraction all campaign visit uniqueness sessions | conversionsType2AdInteractionAllCampaignVisitUniquenessSessions | met | Conversions type 2 AdInteraction all campaign visit uniqueness sessions | |
| Conversions type 2 AdInteraction all non-campaign visit uniqueness no repeats | conversionsType2AdInteractionAllNonCampaignVisitUniquenessNoRepeat | met | Conversions type 2 AdInteraction all non-campaign visit uniqueness no repeats | |
| Conversions type 2 AdInteraction all non-campaign visit uniqueness point - session | conversionsType2AdInteractionAllNonCampaignVisitUniquenessPointSession | met | Conversions type 2 AdInteraction all non-campaign visit uniqueness point - session | |
| Conversions type 2 AdInteraction all non-campaign visit uniqueness point - campaign | conversionsType2AdInteractionAllNonCampaignVisitUniquenessPointCampaign | met | Conversions type 2 AdInteraction all non-campaign visit uniqueness point - campaign | |
| Conversions type 2 AdInteraction all non-campaign visit uniqueness all sites - campaign | conversionsType2AdInteractionAllNonCampaignVisitUniquenessAllSitesCampaign | met | Conversions type 2 AdInteraction all non-campaign visit uniqueness all sites - campaign | |
| Conversions type 2 AdInteraction all non-campaign visit uniqueness orders | conversionsType2AdInteractionAllNonCampaignVisitUniquenessOrders | met | Conversions type 2 AdInteraction all non-campaign visit uniqueness orders | |
| Conversions type 2 AdInteraction all non-campaign visit uniqueness sessions | conversionsType2AdInteractionAllNonCampaignVisitUniquenessSessions | met | Conversions type 2 AdInteraction all non-campaign visit uniqueness sessions | |
| Conversions type 3 AdInteraction post click visit uniqueness no repeats | conversionsType3AdInteractionPostClickVisitUniquenessNoRepeat | met | Conversions type 3 AdInteraction post click visit uniqueness no repeats | |
| Conversions type 3 AdInteraction post click visit uniqueness point - session | conversionsType3AdInteractionPostClickVisitUniquenessPointSession | met | Conversions type 3 AdInteraction post click visit uniqueness point - session | |
| Conversions type 3 AdInteraction post click visit uniqueness point - campaign | conversionsType3AdInteractionPostClickVisitUniquenessPointCampaign | met | Conversions type 3 AdInteraction post click visit uniqueness point - campaign | |
| Conversions type 3 AdInteraction post click visit uniqueness all sites - campaign | conversionsType3AdInteractionPostClickVisitUniquenessAllSitesCampaign | met | Conversions type 3 AdInteraction post click visit uniqueness all sites - campaign | |
| Conversions type 3 AdInteraction post click visit uniqueness orders | conversionsType3AdInteractionPostClickVisitUniquenessOrders | met | Conversions type 3 AdInteraction post click visit uniqueness orders | |
| Conversions type 3 AdInteraction post click visit uniqueness sessions | conversionsType3AdInteractionPostClickVisitUniquenessSessions | met | Conversions type 3 AdInteraction post click visit uniqueness sessions | |
| Conversions type 3 AdInteraction post impression visit uniqueness no repeats | conversionsType3AdInteractionPostImpressionVisitUniquenessNoRepeat | met | Conversions type 3 AdInteraction post impression visit uniqueness no repeats | |
| Conversions type 3 AdInteraction post impression visit uniqueness point - session | conversionsType3AdInteractionPostImpressionVisitUniquenessPointSession | met | Conversions type 3 AdInteraction post impression visit uniqueness point - session | |
| Conversions type 3 AdInteraction post impression visit uniqueness point - campaign | conversionsType3AdInteractionPostImpressionVisitUniquenessPointCampaign | met | Conversions type 3 AdInteraction post impression visit uniqueness point - campaign | |
| Conversions type 3 AdInteraction post impression visit uniqueness all sites - campaign | conversionsType3AdInteractionPostImpressionVisitUniquenessAllSitesCampaign | met | Conversions type 3 AdInteraction post impression visit uniqueness all sites - campaign | |
| Conversions type 3 AdInteraction post impression visit uniqueness orders | conversionsType3AdInteractionPostImpressionVisitUniquenessOrders | met | Conversions type 3 AdInteraction post impression visit uniqueness orders | |
| Conversions type 3 AdInteraction post impression visit uniqueness sessions | conversionsType3AdInteractionPostImpressionVisitUniquenessSessions | met | Conversions type 3 AdInteraction post impression visit uniqueness sessions | |
| Conversions type 3 AdInteraction recent click visit uniqueness no repeats | conversionsType3AdInteractionRecentClickVisitUniquenessNoRepeat | met | Conversions type 3 AdInteraction recent click visit uniqueness no repeats | |
| Conversions type 3 AdInteraction recent click visit uniqueness point - session | conversionsType3AdInteractionRecentClickVisitUniquenessPointSession | met | Conversions type 3 AdInteraction recent click visit uniqueness point - session | |
| Conversions type 3 AdInteraction recent click visit uniqueness point - campaign | conversionsType3AdInteractionRecentClickVisitUniquenessPointCampaign | met | Conversions type 3 AdInteraction recent click visit uniqueness point - campaign | |
| Conversions type 3 AdInteraction recent click visit uniqueness all sites - campaign | conversionsType3AdInteractionRecentClickVisitUniquenessAllSitesCampaign | met | Conversions type 3 AdInteraction recent click visit uniqueness all sites - campaign | |
| Conversions type 3 AdInteraction recent click visit uniqueness orders | conversionsType3AdInteractionRecentClickVisitUniquenessOrders | met | Conversions type 3 AdInteraction recent click visit uniqueness orders | |
| Conversions type 3 AdInteraction recent click visit uniqueness sessions | conversionsType3AdInteractionRecentClickVisitUniquenessSessions | met | Conversions type 3 AdInteraction recent click visit uniqueness sessions | |
| Conversions type 3 AdInteraction recent impression visit uniqueness no repeats | conversionsType3AdInteractionRecentImpressionVisitUniquenessNoRepeat | met | Conversions type 3 AdInteraction recent impression visit uniqueness no repeats | |
| Conversions type 3 AdInteraction recent impression visit uniqueness point - session | conversionsType3AdInteractionRecentImpressionVisitUniquenessPointSession | met | Conversions type 3 AdInteraction recent impression visit uniqueness point - session | |
| Conversions type 3 AdInteraction recent impression visit uniqueness point - campaign | conversionsType3AdInteractionRecentImpressionVisitUniquenessPointCampaign | met | Conversions type 3 AdInteraction recent impression visit uniqueness point - campaign | |
| Conversions type 3 AdInteraction recent impression visit uniqueness all sites - campaign | conversionsType3AdInteractionRecentImpressionVisitUniquenessAllSitesCampaign | met | Conversions type 3 AdInteraction recent impression visit uniqueness all sites - campaign | |
| Conversions type 3 AdInteraction recent impression visit uniqueness orders | conversionsType3AdInteractionRecentImpressionVisitUniquenessOrders | met | Conversions type 3 AdInteraction recent impression visit uniqueness orders | |
| Conversions type 3 AdInteraction recent impression visit uniqueness sessions | conversionsType3AdInteractionRecentImpressionVisitUniquenessSessions | met | Conversions type 3 AdInteraction recent impression visit uniqueness sessions | |
| Conversions type 3 AdInteraction all campaign visit uniqueness no repeats | conversionsType3AdInteractionAllCampaignVisitUniquenessNoRepeat | met | Conversions type 3 AdInteraction all campaign visit uniqueness no repeats | |
| Conversions type 3 AdInteraction all campaign visit uniqueness point - session | conversionsType3AdInteractionAllCampaignVisitUniquenessPointSession | met | Conversions type 3 AdInteraction all campaign visit uniqueness point - session | |
| Conversions type 3 AdInteraction all campaign visit uniqueness point - campaign | conversionsType3AdInteractionAllCampaignVisitUniquenessPointCampaign | met | Conversions type 3 AdInteraction all campaign visit uniqueness point - campaign | |
| Conversions type 3 AdInteraction all campaign visit uniqueness all sites - campaign | conversionsType3AdInteractionAllCampaignVisitUniquenessAllSitesCampaign | met | Conversions type 3 AdInteraction all campaign visit uniqueness all sites - campaign | |
| Conversions type 3 AdInteraction all campaign visit uniqueness orders | conversionsType3AdInteractionAllCampaignVisitUniquenessOrders | met | Conversions type 3 AdInteraction all campaign visit uniqueness orders | |
| Conversions type 3 AdInteraction all campaign visit uniqueness sessions | conversionsType3AdInteractionAllCampaignVisitUniquenessSessions | met | Conversions type 3 AdInteraction all campaign visit uniqueness sessions | |
| Conversions type 3 AdInteraction all non-campaign visit uniqueness no repeats | conversionsType3AdInteractionAllNonCampaignVisitUniquenessNoRepeat | met | Conversions type 3 AdInteraction all non-campaign visit uniqueness no repeats | |
| Conversions type 3 AdInteraction all non-campaign visit uniqueness point - session | conversionsType3AdInteractionAllNonCampaignVisitUniquenessPointSession | met | Conversions type 3 AdInteraction all non-campaign visit uniqueness point - session | |
| Conversions type 3 AdInteraction all non-campaign visit uniqueness point - campaign | conversionsType3AdInteractionAllNonCampaignVisitUniquenessPointCampaign | met | Conversions type 3 AdInteraction all non-campaign visit uniqueness point - campaign | |
| Conversions type 3 AdInteraction all non-campaign visit uniqueness all sites - campaign | conversionsType3AdInteractionAllNonCampaignVisitUniquenessAllSitesCampaign | met | Conversions type 3 AdInteraction all non-campaign visit uniqueness all sites - campaign | |
| Conversions type 3 AdInteraction all non-campaign visit uniqueness orders | conversionsType3AdInteractionAllNonCampaignVisitUniquenessOrders | met | Conversions type 3 AdInteraction all non-campaign visit uniqueness orders | |
| Conversions type 3 AdInteraction all non-campaign visit uniqueness sessions | conversionsType3AdInteractionAllNonCampaignVisitUniquenessSessions | met | Conversions type 3 AdInteraction all non-campaign visit uniqueness sessions | |
| VIEWABILITY | Viewable rate (%) | viewImpressionsPercent_perc | met | This metric shows the part of measured impressions that were actually in the users' screens, calculated as the percentage of viewable impressions in relation to measurable impressions |
| Measurable impressions | measurableImpressions | met | This metric shows the number of eligible impressions that were measured for viewability. This metric has been accredited by the Media Rating Council (MRC) | |
| Measurable impressions (%) | measurableImpressionsPercent_perc | met | This metric shows the part of eligible impressions that were measured for viewability, calculated as the percentage of measurable impressions in relation to eligible impressions. This metric has been accredited by the Media Rating Council (MRC) | |
| Avg. brand exposure duration (Sec.) | avgBrandExposureDuration | met | This metric shows the average amount of time that a user was exposed to an advertisement, taking into account the % of user's screen covered by the banner and its time in the user's screen | |
| Avg viewability time (Sec.) | avgViewabilityTime | met | This metric shows the average amount of time that users actually saw a viewable banner in their screen | |
| Viewable impressions | viewImpressions | met | This metric shows the number of rendered impressions that were actually in the users' screens | |
| Rendered impressions | renderedImpressions | met | The number of times that an advertisement was rendered anywhere in a user's browser. This metric has been accredited by the Media Rating Council (MRC) | |
| Non-viewable impressions | nonViewableImpressions | met | This metric shows the number of rendered impressions that were not in the users' screens | |
| Undetermined impressions | undeterminedImpressions | met | This metric shows the number of rendered impressions that could not be measured for viewability. This metric has been accredited by the Media Rating Council (MRC) | |
| Impression distribution (Viewable) (%) | impressionDistributionViewablePct_perc | met | This metric shows part of rendered impressions that were in the users' screens, calculated as the percentage of viewable impressions in relation to rendered impressions | |
| Impression distribution (Non-viewable) (%) | impressionDistributionNonViewablePct_perc | met | This metrics shows part of rendered impressions that were not in the users' screens, calculated as the percentage of non-viewable impressions in relation to in relation to rendered impressions | |
| Impression distribution (Undetermined) (%) | impressionDistributionUndeterminedPct_perc | met | This metric shows part of rendered impressions that were not measured for viewability, calculated as the percentage of non-measured impressions in relation to rendered impressions. This metric has been accredited by the Media Rating Council (MRC) | |
| RTB | RTB media cost | rtbMediaCost | met | This metric shows the cost for which inventory was purchased from ad exchanges |
| RTB trading desk fee | rtbTradingDeskFee | met | This metric shows the amount of Trading desk fee | |
| RTB Adform included fee | rtbAdformIncludedFee | met | This metric shows the amount of Adform included fee | |
| RTB contextual targeting cost | rtbContextualTargetingCost | met | This metric shows the amount of Contextual targeting costs | |
| RTB brand safety cost | rtbBrandSafetyCost | met | This metric shows the amount of Brand safety costs | |
| RTB rich media fee | rtbRichMediaFee | met | This metric shows the amount of Rich Media fees which are applied to heavy banners, rich media banners and banners with video | |
| IMPRESSIONS TYPES CROSS-DEVICE | Impressions uniqueness all (cross-device) | impressionsUniquenessAllCD | met | This metric shows the number of times that an advertisement was shown on a publisher's site. When selecting uniqueness levels, a user is considered unique across all their devices |
| Impressions campaign unique (cross-device) | impressionsCampaignUniqueCD | met | This metric shows the number of times that an advertisement was shown on a publisher's site, unique per campaign | |
| Impressions campaign day unique (cross-device) | impressionsCampaignDayUniqueCD | met | This metric shows the number of times that an advertisement was shown on a publisher's site, unique per campaign day | |
| Impressions media unique (cross-device) | impressionsMediaUniqueCD | met | This metric shows the number of times that an advertisement was shown on a publisher's site, unique per media | |
| Impressions line item unique (cross-device) | impressionsLineItemUniqueCD | met | This metric shows the number of times that an advertisement was shown on a publisher's site, unique per line item | |
| Impressions line item day unique (cross-device) | impressionsLineItemDayUniqueCD | met | This metric shows the number of times that an advertisement was shown on a publisher's site, unique per line item day | |
| Impressions banner unique (cross-device) | impressionsBannerUniqueCD | met | This metric shows the number of times that an advertisement was shown on a publisher's site, unique per banner | |
| Impressions non-campaign unique (cross-device) | impressionsNonCampaignUniqueCD | met | This metric shows the number of times that an advertisement was shown on a publisher's site, not unique per campaign | |
| CLICKS TYPES CROSS-DEVICE | Clicks (cross-device) | clicksCD | met | This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination. When selecting uniqueness levels, a user is considered unique across all their devices |
| Clicks campaign unique (cross-device) | clicksCampaignUniqueCD | met | This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination, unique per campaign | |
| Clicks campaign day unique (cross-device) | clicksCampaignDayUniqueCD | met | This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination, unique per campaign day | |
| Clicks media unique (cross-device) | clicksMediaUniqueCD | met | This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination, unique per media | |
| Clicks line item unique (cross-device) | clicksLineItemUniqueCD | met | This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination, unique per line item | |
| Clicks line item day unique (cross-device) | clicksLineItemDayUniqueCD | met | This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination, unique per line item day | |
| Clicks banner unique (cross-device) | clicksBannerUniqueCD | met | This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination, unique per banner | |
| Clicks not campaign unique (cross-device) | clicksNotCampaignUniqueCD | met | This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination, not unique per campaign | |
| CONVERSIONS CROSS-DEVICE | Conversions all (cross-device) | conversionsAllCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, e.g., purchased an item, subscribed to a newsletter |
| Type 1 conversions (cross-device) | conversionsType1CD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for cross-device conversion type 1 | |
| Type 2 conversions (cross-device) | conversionsType2CD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for cross-device conversion type 2 | |
| Type 3 conversions (cross-device) | conversionsType3CD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for cross-device conversion type 3 | |
| CONVERSIONS PAGES CROSS-DEVICE | Conversions all pages (cross-device) | conversionsAllPagesCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for all pages |
| Conversions landing pages (cross-device) | conversionsLandingPagesCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for landing pages | |
| Conversions info pages (cross-device) | conversionsInfoPagesCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for info pages | |
| Conversions sign-up pages (cross-device) | conversionsSignupPagesCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for sign-up pages | |
| Conversions pages none (cross-device) | conversionsPagesNoneCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for non-pages | |
| Conversions homepages (cross-device) | conversionsHomepagesCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for homepages | |
| Conversions product pages (cross-device) | conversionsProductPageCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for product pages | |
| Conversions thank-you pages (cross-device) | conversionsThankyouPagesCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for thank-you pages | |
| Conversions download (cross-device) | conversionsDownloadCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for downloads | |
| CONVERSIONS AD INTERACTIONS CROSS-DEVICE | Conversions AdInteractions all (cross-device) | conversionAdInteractionAllCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for all interactions |
| Conversions AdInteractions post click (cross-device) | conversionAdInteractionPostClickCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for post click interactions | |
| Conversions AdInteractions post impression (cross-device) | conversionAdInteractionPostImpressionCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for post impression interactions | |
| Conversions AdInteractions recent click (cross-device) | conversionAdInteractionRecentClickCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for recent click interactions | |
| Conversions AdInteractions recent impression (cross-device) | conversionAdInteractionRecentImpressionCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for recent impression interactions | |
| Conversions AdInteractions all campaign (cross-device) | conversionAdInteractionAllCampaignCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for all campaign interactions | |
| Conversions AdInteractions all non-campaign (cross-device) | conversionAdInteractionAllNonCampaignCD | met | This metric shows the number of times that users took the desired action on an advertiser's website, for all non-campaign interactions | |
| CONVERSIONS TYPES AD INTERACTION CROSS-DEVICE | Type 1 conversions AdInteractions post click (cross-device) | conversionType1AdInteractionPostClickCD | met | Type 1 conversions AdInteractions post click (cross-device) |
| Type 1 conversions AdInteractions post impression (cross-device) | conversionType1AdInteractionPostImpressionCD | met | Type 1 conversions AdInteractions post impression (cross-device) | |
| Type 1 conversions AdInteractions recent click (cross-device) | conversionType1AdInteractionRecentClickCD | met | Type 1 conversions AdInteractions recent click (cross-device) | |
| Type 1 conversions AdInteractions recent impression (cross-device) | conversionType1AdInteractionRecentImpressionCD | met | Type 1 conversions AdInteractions recent impression (cross-device) | |
| Type 1 conversions AdInteractions all campaign (cross-device) | conversionType1AdInteractionAllCampaignCD | met | Type 1 conversions AdInteractions all campaign (cross-device) | |
| Type 1 conversions AdInteractions all non-campaign (cross-device) | conversionType1AdInteractionAllNonCampaignCD | met | Type 1 conversions AdInteractions all non-campaign (cross-device) | |
| Type 2 conversions AdInteractions post click (cross-device) | conversionType2AdInteractionPostClickCD | met | Type 2 conversions AdInteractions post click (cross-device) | |
| Type 2 conversions AdInteractions post impression (cross-device) | conversionType2AdInteractionPostImpressionCD | met | Type 2 conversions AdInteractions post impression (cross-device) | |
| Type 2 conversions AdInteractions recent click (cross-device) | conversionType2AdInteractionRecentClickCD | met | Type 2 conversions AdInteractions recent click (cross-device) | |
| Type 2 conversions AdInteractions recent impression (cross-device) | conversionType2AdInteractionRecentImpressionCD | met | Type 2 conversions AdInteractions recent impression (cross-device) | |
| Type 2 conversions AdInteractions all campaign (cross-device) | conversionType2AdInteractionAllCampaignCD | met | Type 2 conversions AdInteractions all campaign (cross-device) | |
| Type 2 conversions AdInteractions all non-campaign (cross-device) | conversionType2AdInteractionAllNonCampaignCD | met | Type 2 conversions AdInteractions all non-campaign (cross-device) | |
| Type 3 conversions AdInteractions post click (cross-device) | conversionType3AdInteractionPostClickCD | met | Type 3 conversions AdInteractions post click (cross-device) | |
| Type 3 conversions AdInteractions post impression (cross-device) | conversionType3AdInteractionPostImpressionCD | met | Type 3 conversions AdInteractions post impression (cross-device) | |
| Type 3 conversions AdInteractions recent click (cross-device) | conversionType3AdInteractionRecentClickCD | met | Type 3 conversions AdInteractions recent click (cross-device) | |
| Type 3 conversions AdInteractions recent impression (cross-device) | conversionType3AdInteractionRecentImpressionCD | met | Type 3 conversions AdInteractions recent impression (cross-device) | |
| Type 3 conversions AdInteractions all campaign (cross-device) | conversionType3AdInteractionAllCampaignCD | met | Type 3 conversions AdInteractions all campaign (cross-device) | |
| Type 3 conversions AdInteractions all non-campaign (cross-device) | conversionType3AdInteractionAllNonCampaignCD | met | Type 3 conversions AdInteractions all non-campaign (cross-device) | |
| CONVERSIONS SPECS UNIQUENESS CROSS-DEVICE | Conversion uniqueness all (cross-device) | conversionsUniquenessAllCD | met | This metric displays cross-device conversions, with uniqueness for all |
| Conversion uniqueness point - campaign (cross-device) | conversionsUniquenessPointCampaignCD | met | This metric displays cross-device conversions, with uniqueness for point - campaign | |
| Conversion uniqueness all sites - campaign (cross-device) | conversionsUniquenessAllSitesCampaignCD | met | This metric displays cross-device conversions, with uniqueness for all site for a campaign | |
| Conversion uniqueness orders (cross-device) | conversionsUniquenessOrdersCD | met | This metric displays cross-device conversions, with uniqueness for orders | |
| CONVERSIONS SPECS TYPE UNIQUENESS CROSS-DEVICE | Type 1 conversion uniqueness all (cross-device) | conversionsType1UniquenessAllCD | met | Type 1 conversion uniqueness all (cross-device) |
| Type 1 conversion uniqueness point - campaign (cross-device) | conversionsType1UniquenessPointCampaignCD | met | Type 1 conversion uniqueness point - campaign (cross-device) | |
| Type 1 conversion uniqueness all sites - campaign (cross-device) | conversionsType1UniquenessAllSitesCampaignCD | met | Type 1 conversion uniqueness all sites - campaign (cross-device) | |
| Type 1 conversion uniqueness orders (cross-device) | conversionsType1UniquenessOrdersCD | met | Type 1 conversion uniqueness orders (cross-device) | |
| Type 2 conversion uniqueness all (cross-device) | conversionsType2UniquenessAllCD | met | Type 2 conversion uniqueness all (cross-device) | |
| Type 2 conversion uniqueness point - campaign (cross-device) | conversionsType2UniquenessPointCampaignCD | met | Type 2 conversion uniqueness point - campaign (cross-device) | |
| Type 2 conversion uniqueness all sites - campaign (cross-device) | conversionsType2UniquenessAllSitesCampaignCD | met | Type 2 conversion uniqueness all sites - campaign (cross-device) | |
| Type 2 conversion uniqueness orders (cross-device) | conversionsType2UniquenessOrdersCD | met | Type 2 conversion uniqueness orders (cross-device) | |
| Type 3 conversion uniqueness all (cross-device) | conversionsType3UniquenessAllCD | met | Type 3 conversion uniqueness all (cross-device) | |
| Type 3 conversion uniqueness point - campaign (cross-device) | conversionsType3UniquenessPointCampaignCD | met | Type 3 conversion uniqueness point - campaign (cross-device) | |
| Type 3 conversion uniqueness all sites - campaign (cross-device) | conversionsType3UniquenessAllSitesCampaignCD | met | Type 3 conversion uniqueness all sites - campaign (cross-device) | |
| Type 3 conversion uniqueness orders (cross-device) | conversionsType3UniquenessOrdersCD | met | Type 3 conversion uniqueness orders (cross-device) | |
| CONVERSIONS SPECS AD INTERACTIONS UNIQUENESS CROSS-DEVICE | Conversions AdInteractions post click uniqueness all (cross-device) | conversionsAdInteractionPostClickUniquenessAllCD | met | Conversions AdInteractions post click uniqueness all (cross-device) |
| Conversions AdInteractions post click uniqueness point - campaign (cross-device) | conversionsAdInteractionPostClickUniquenessPointCampaignCD | met | Conversions AdInteractions post click uniqueness point - campaign (cross-device) | |
| Conversions AdInteractions post click uniqueness all sites - campaign (cross-device) | conversionsAdInteractionPostClickUniquenessAllSitesCampaignCD | met | Conversions AdInteractions post click uniqueness all sites - campaign (cross-device) | |
| Conversions AdInteractions post click uniqueness orders (cross-device) | conversionsAdInteractionPostClickUniquenessOrdersCD | met | Conversions AdInteractions post click uniqueness orders (cross-device) | |
| Conversions AdInteractions post impression uniqueness all (cross-device) | conversionsAdInteractionPostImpressionsUniquenessAllCD | met | Conversions AdInteractions post impression uniqueness all (cross-device) | |
| Conversions AdInteractions post impression uniqueness point - campaign (cross-device) | conversionsAdInteractionPostImpressionsUniquenessPointCampaignCD | met | Conversions AdInteractions post impression uniqueness point - campaign (cross-device) | |
| Conversions AdInteractions post impression uniqueness all sites - campaign (cross-device) | conversionsAdInteractionPostImpressionsUniquenessAllSitesCampaignCD | met | Conversions AdInteractions post impression uniqueness all sites - campaign (cross-device) | |
| Conversions AdInteractions post impression uniqueness orders (cross-device) | conversionsAdInteractionPostImpressionsUniquenessOrdersCD | met | Conversions AdInteractions post impression uniqueness orders (cross-device) | |
| Conversions AdInteractions recent click uniqueness all (cross-device) | conversionsAdInteractionRecentClickUniquenessAllCD | met | Conversions AdInteractions recent click uniqueness all (cross-device) | |
| Conversions AdInteractions recent click uniqueness point - campaign (cross-device) | conversionsAdInteractionRecentClickUniquenessPointCampaignCD | met | Conversions AdInteractions recent click uniqueness point - campaign (cross-device) | |
| Conversions AdInteractions recent click uniqueness all sites - campaign (cross-device) | conversionsAdInteractionRecentClickUniquenessAllSitesCampaignCD | met | Conversions AdInteractions recent click uniqueness all sites - campaign (cross-device) | |
| Conversions AdInteractions recent click uniqueness orders (cross-device) | conversionsAdInteractionRecentClickUniquenessOrdersCD | met | Conversions AdInteractions recent click uniqueness orders (cross-device) | |
| Conversions AdInteractions recent impression uniqueness all (cross-device) | conversionsAdInteractionRecentImpressionUniquenessAllCD | met | Conversions AdInteractions recent impression uniqueness all (cross-device) | |
| Conversions AdInteractions recent impression uniqueness point - campaign (cross-device) | conversionsAdInteractionRecentImpressionUniquenessPointCampaignCD | met | Conversions AdInteractions recent impression uniqueness point - campaign (cross-device) | |
| Conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device) | conversionsAdInteractionRecentImpressionUniquenessAllSitesCampaignCD | met | Conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device) | |
| Conversions AdInteractions recent impression uniqueness orders (cross-device) | conversionsAdInteractionRecentImpressionUniquenessOrdersCD | met | Conversions AdInteractions recent impression uniqueness orders (cross-device) | |
| Conversions AdInteractions all campaign uniqueness all (cross-device) | conversionsAdInteractionAllCampaignUniquenessAllCD | met | Conversions AdInteractions all campaign uniqueness all (cross-device) | |
| Conversions AdInteractions all campaign uniqueness point - campaign (cross-device) | conversionsAdInteractionAllCampaignUniquenessPointCampaignCD | met | Conversions AdInteractions all campaign uniqueness point - campaign (cross-device) | |
| Conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device) | conversionsAdInteractionAllCampaignUniquenessAllSitesCampaignCD | met | Conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device) | |
| Conversions AdInteractions all campaign uniqueness orders (cross-device) | conversionsAdInteractionAllCampaignUniquenessOrdersCD | met | Conversions AdInteractions all campaign uniqueness orders (cross-device) | |
| Conversions AdInteractions all non-campaign uniqueness all (cross-device) | conversionsAdInteractionAllNonCampaignUniquenessAllCD | met | Conversions AdInteractions all non-campaign uniqueness all (cross-device) | |
| Conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device) | conversionsAdInteractionAllNonCampaignUniquenessPointCampaignCD | met | Conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device) | |
| Conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device) | conversionsAdInteractionAllNonCampaignUniquenessAllSitesCampaignCD | met | Conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device) | |
| Conversions AdInteractions all non-campaign uniqueness orders (cross-device) | conversionsAdInteractionAllNonCampaignUniquenessOrdersCD | met | Conversions AdInteractions all non-campaign uniqueness orders (cross-device) | |
| CONVERSIONS SPECS TYPES AD INTERACTIONS UNIQUENESS CROSS-DEVICE | Type 1 conversions AdInteractions post click uniqueness all (cross-device) | conversionsType1AdInteractionPostClickUniquenessAllCD | met | Type 1 conversions AdInteractions post click uniqueness all (cross-device) |
| Type 1 conversions AdInteractions post click uniqueness point - campaign (cross-device) | conversionsType1AdInteractionPostClickUniquenessPointCampaignCD | met | Type 1 conversions AdInteractions post click uniqueness point - campaign (cross-device) | |
| Type 1 conversions AdInteractions post click uniqueness all sites - campaign (cross-device) | conversionsType1AdInteractionPostClickUniquenessAllSitesCampaignCD | met | Type 1 conversions AdInteractions post click uniqueness all sites - campaign (cross-device) | |
| Type 1 conversions AdInteractions post click uniqueness orders (cross-device) | conversionsType1AdInteractionPostClickUniquenessOrdersCD | met | Type 1 conversions AdInteractions post click uniqueness orders (cross-device) | |
| Type 1 conversions AdInteractions post impression uniqueness all (cross-device) | conversionsType1AdInteractionPostImpressionsUniquenessAllCD | met | Type 1 conversions AdInteractions post impression uniqueness all (cross-device) | |
| Type 1 conversions AdInteractions post impression uniqueness point - campaign (cross-device) | conversionsType1AdInteractionPostImpressionsUniquenessPointCampaignCD | met | Type 1 conversions AdInteractions post impression uniqueness point - campaign (cross-device) | |
| Type 1 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device) | conversionsType1AdInteractionPostImpressionsUniquenessAllSitesCampaignCD | met | Type 1 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device) | |
| Type 1 conversions AdInteractions post impression uniqueness orders (cross-device) | conversionsType1AdInteractionPostImpressionsUniquenessOrdersCD | met | Type 1 conversions AdInteractions post impression uniqueness orders (cross-device) | |
| Type 1 conversions AdInteractions recent click uniqueness all (cross-device) | conversionsType1AdInteractionRecentClickUniquenessAllCD | met | Type 1 conversions AdInteractions recent click uniqueness all (cross-device) | |
| Type 1 conversions AdInteractions recent click uniqueness point - campaign (cross-device) | conversionsType1AdInteractionRecentClickUniquenessPointCampaignCD | met | Type 1 conversions AdInteractions recent click uniqueness point - campaign (cross-device) | |
| Type 1 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device) | conversionsType1AdInteractionRecentClickUniquenessAllSitesCampaignCD | met | Type 1 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device) | |
| Type 1 conversions AdInteractions recent click uniqueness orders (cross-device) | conversionsType1AdInteractionRecentClickUniquenessOrdersCD | met | Type 1 conversions AdInteractions recent click uniqueness orders (cross-device) | |
| Type 1 conversions AdInteractions recent impression uniqueness all (cross-device) | conversionsType1AdInteractionRecentImpressionUniquenessAllCD | met | Type 1 conversions AdInteractions recent impression uniqueness all (cross-device) | |
| Type 1 conversions AdInteractions recent impression uniqueness point - campaign (cross-device) | conversionsType1AdInteractionRecentImpressionUniquenessPointCampaignCD | met | Type 1 conversions AdInteractions recent impression uniqueness point - campaign (cross-device) | |
| Type 1 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device) | conversionsType1AdInteractionRecentImpressionUniquenessAllSitesCampaignCD | met | Type 1 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device) | |
| Type 1 conversions AdInteractions recent impression uniqueness orders (cross-device) | conversionsType1AdInteractionRecentImpressionUniquenessOrdersCD | met | Type 1 conversions AdInteractions recent impression uniqueness orders (cross-device) | |
| Type 1 conversions AdInteractions all campaign uniqueness all (cross-device) | conversionsType1AdInteractionAllCampaignUniquenessAllCD | met | Type 1 conversions AdInteractions all campaign uniqueness all (cross-device) | |
| Type 1 conversions AdInteractions all campaign uniqueness point - campaign (cross-device) | conversionsType1AdInteractionAllCampaignUniquenessPointCampaignCD | met | Type 1 conversions AdInteractions all campaign uniqueness point - campaign (cross-device) | |
| Type 1 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device) | conversionsType1AdInteractionAllCampaignUniquenessAllSitesCampaignCD | met | Type 1 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device) | |
| Type 1 conversions AdInteractions all campaign uniqueness orders (cross-device) | conversionsType1AdInteractionAllCampaignUniquenessOrdersCD | met | Type 1 conversions AdInteractions all campaign uniqueness orders (cross-device) | |
| Type 1 conversions AdInteractions all non-campaign uniqueness all (cross-device) | conversionsType1AdInteractionAllNonCampaignUniquenessAllCD | met | Type 1 conversions AdInteractions all non-campaign uniqueness all (cross-device) | |
| Type 1 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device) | conversionsType1AdInteractionAllNonCampaignUniquenessPointCampaignCD | met | Type 1 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device) | |
| Type 1 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device) | conversionsType1AdInteractionAllNonCampaignUniquenessAllSitesCampaignCD | met | Type 1 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device) | |
| Type 1 conversions AdInteractions all non-campaign uniqueness orders (cross-device) | conversionsType1AdInteractionAllNonCampaignUniquenessOrdersCD | met | Type 1 conversions AdInteractions all non-campaign uniqueness orders (cross-device) | |
| Type 2 conversions AdInteractions post click uniqueness all (cross-device) | conversionsType2AdInteractionPostClickUniquenessAllCD | met | Type 2 conversions AdInteractions post click uniqueness all (cross-device) | |
| Type 2 conversions AdInteractions post click uniqueness point - campaign (cross-device) | conversionsType2AdInteractionPostClickUniquenessPointCampaignCD | met | Type 2 conversions AdInteractions post click uniqueness point - campaign (cross-device) | |
| Type 2 conversions AdInteractions post click uniqueness all sites - campaign (cross-device) | conversionsType2AdInteractionPostClickUniquenessAllSitesCampaignCD | met | Type 2 conversions AdInteractions post click uniqueness all sites - campaign (cross-device) | |
| Type 2 conversions AdInteractions post click uniqueness orders (cross-device) | conversionsType2AdInteractionPostClickUniquenessOrdersCD | met | Type 2 conversions AdInteractions post click uniqueness orders (cross-device) | |
| Type 2 conversions AdInteractions post impression uniqueness all (cross-device) | conversionsType2AdInteractionPostImpressionsUniquenessAllCD | met | Type 2 conversions AdInteractions post impression uniqueness all (cross-device) | |
| Type 2 conversions AdInteractions post impression uniqueness point - campaign (cross-device) | conversionsType2AdInteractionPostImpressionsUniquenessPointCampaignCD | met | Type 2 conversions AdInteractions post impression uniqueness point - campaign (cross-device) | |
| Type 2 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device) | conversionsType2AdInteractionPostImpressionsUniquenessAllSitesCampaignCD | met | Type 2 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device) | |
| Type 2 conversions AdInteractions post impression uniqueness orders (cross-device) | conversionsType2AdInteractionPostImpressionsUniquenessOrdersCD | met | Type 2 conversions AdInteractions post impression uniqueness orders (cross-device) | |
| Type 2 conversions AdInteractions recent click uniqueness all (cross-device) | conversionsType2AdInteractionRecentClickUniquenessAllCD | met | Type 2 conversions AdInteractions recent click uniqueness all (cross-device) | |
| Type 2 conversions AdInteractions recent click uniqueness point - campaign (cross-device) | conversionsType2AdInteractionRecentClickUniquenessPointCampaignCD | met | Type 2 conversions AdInteractions recent click uniqueness point - campaign (cross-device) | |
| Type 2 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device) | conversionsType2AdInteractionRecentClickUniquenessAllSitesCampaignCD | met | Type 2 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device) | |
| Type 2 conversions AdInteractions recent click uniqueness orders (cross-device) | conversionsType2AdInteractionRecentClickUniquenessOrdersCD | met | Type 2 conversions AdInteractions recent click uniqueness orders (cross-device) | |
| Type 2 conversions AdInteractions recent impression uniqueness all (cross-device) | conversionsType2AdInteractionRecentImpressionUniquenessAllCD | met | Type 2 conversions AdInteractions recent impression uniqueness all (cross-device) | |
| Type 2 conversions AdInteractions recent impression uniqueness point - campaign (cross-device) | conversionsType2AdInteractionRecentImpressionUniquenessPointCampaignCD | met | Type 2 conversions AdInteractions recent impression uniqueness point - campaign (cross-device) | |
| Type 2 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device) | conversionsType2AdInteractionRecentImpressionUniquenessAllSitesCampaignCD | met | Type 2 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device) | |
| Type 2 conversions AdInteractions recent impression uniqueness orders (cross-device) | conversionsType2AdInteractionRecentImpressionUniquenessOrdersCD | met | Type 2 conversions AdInteractions recent impression uniqueness orders (cross-device) | |
| Type 2 conversions AdInteractions all campaign uniqueness all (cross-device) | conversionsType2AdInteractionAllCampaignUniquenessAllCD | met | Type 2 conversions AdInteractions all campaign uniqueness all (cross-device) | |
| Type 2 conversions AdInteractions all campaign uniqueness point - campaign (cross-device) | conversionsType2AdInteractionAllCampaignUniquenessPointCampaignCD | met | Type 2 conversions AdInteractions all campaign uniqueness point - campaign (cross-device) | |
| Type 2 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device) | conversionsType2AdInteractionAllCampaignUniquenessAllSitesCampaignCD | met | Type 2 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device) | |
| Type 2 conversions AdInteractions all campaign uniqueness orders (cross-device) | conversionsType2AdInteractionAllCampaignUniquenessOrdersCD | met | Type 2 conversions AdInteractions all campaign uniqueness orders (cross-device) | |
| Type 2 conversions AdInteractions all non-campaign uniqueness all (cross-device) | conversionsType2AdInteractionAllNonCampaignUniquenessAllCD | met | Type 2 conversions AdInteractions all non-campaign uniqueness all (cross-device) | |
| Type 2 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device) | conversionsType2AdInteractionAllNonCampaignUniquenessPointCampaignCD | met | Type 2 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device) | |
| Type 2 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device) | conversionsType2AdInteractionAllNonCampaignUniquenessAllSitesCampaignCD | met | Type 2 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device) | |
| Type 2 conversions AdInteractions all non-campaign uniqueness orders (cross-device) | conversionsType2AdInteractionAllNonCampaignUniquenessOrdersCD | met | Type 2 conversions AdInteractions all non-campaign uniqueness orders (cross-device) | |
| Type 3 conversions AdInteractions post click uniqueness all (cross-device) | conversionsType3AdInteractionPostClickUniquenessAllCD | met | Type 3 conversions AdInteractions post click uniqueness all (cross-device) | |
| Type 3 conversions AdInteractions post click uniqueness point - campaign (cross-device) | conversionsType3AdInteractionPostClickUniquenessPointCampaignCD | met | Type 3 conversions AdInteractions post click uniqueness point - campaign (cross-device) | |
| Type 3 conversions AdInteractions post click uniqueness all sites - campaign (cross-device) | conversionsType3AdInteractionPostClickUniquenessAllSitesCampaignCD | met | Type 3 conversions AdInteractions post click uniqueness all sites - campaign (cross-device) | |
| Type 3 conversions AdInteractions post click uniqueness orders (cross-device) | conversionsType3AdInteractionPostClickUniquenessOrdersCD | met | Type 3 conversions AdInteractions post click uniqueness orders (cross-device) | |
| Type 3 conversions AdInteractions post impression uniqueness all (cross-device) | conversionsType3AdInteractionPostImpressionsUniquenessAllCD | met | Type 3 conversions AdInteractions post impression uniqueness all (cross-device) | |
| Type 3 conversions AdInteractions post impression uniqueness point - campaign (cross-device) | conversionsType3AdInteractionPostImpressionsUniquenessPointCampaignCD | met | Type 3 conversions AdInteractions post impression uniqueness point - campaign (cross-device) | |
| Type 3 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device) | conversionsType3AdInteractionPostImpressionsUniquenessAllSitesCampaignCD | met | Type 3 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device) | |
| Type 3 conversions AdInteractions post impression uniqueness orders (cross-device) | conversionsType3AdInteractionPostImpressionsUniquenessOrdersCD | met | Type 3 conversions AdInteractions post impression uniqueness orders (cross-device) | |
| Type 3 conversions AdInteractions recent click uniqueness all (cross-device) | conversionsType3AdInteractionRecentClickUniquenessAllCD | met | Type 3 conversions AdInteractions recent click uniqueness all (cross-device) | |
| Type 3 conversions AdInteractions recent click uniqueness point - campaign (cross-device) | conversionsType3AdInteractionRecentClickUniquenessPointCampaignCD | met | Type 3 conversions AdInteractions recent click uniqueness point - campaign (cross-device) | |
| Type 3 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device) | conversionsType3AdInteractionRecentClickUniquenessAllSitesCampaignCD | met | Type 3 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device) | |
| Type 3 conversions AdInteractions recent click uniqueness orders (cross-device) | conversionsType3AdInteractionRecentClickUniquenessOrdersCD | met | Type 3 conversions AdInteractions recent click uniqueness orders (cross-device) | |
| Type 3 conversions AdInteractions recent impression uniqueness all (cross-device) | conversionsType3AdInteractionRecentImpressionUniquenessAllCD | met | Type 3 conversions AdInteractions recent impression uniqueness all (cross-device) | |
| Type 3 conversions AdInteractions recent impression uniqueness point - campaign (cross-device) | conversionsType3AdInteractionRecentImpressionUniquenessPointCampaignCD | met | Type 3 conversions AdInteractions recent impression uniqueness point - campaign (cross-device) | |
| Type 3 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device) | conversionsType3AdInteractionRecentImpressionUniquenessAllSitesCampaignCD | met | Type 3 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device) | |
| Type 3 conversions AdInteractions recent impression uniqueness orders (cross-device) | conversionsType3AdInteractionRecentImpressionUniquenessOrdersCD | met | Type 3 conversions AdInteractions recent impression uniqueness orders (cross-device) | |
| Type 3 conversions AdInteractions all campaign uniqueness all (cross-device) | conversionsType3AdInteractionAllCampaignUniquenessAllCD | met | Type 3 conversions AdInteractions all campaign uniqueness all (cross-device) | |
| Type 3 conversions AdInteractions all campaign uniqueness point - campaign (cross-device) | conversionsType3AdInteractionAllCampaignUniquenessPointCampaignCD | met | Type 3 conversions AdInteractions all campaign uniqueness point - campaign (cross-device) | |
| Type 3 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device) | conversionsType3AdInteractionAllCampaignUniquenessAllSitesCampaignCD | met | Type 3 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device) | |
| Type 3 conversions AdInteractions all campaign uniqueness orders (cross-device) | conversionsType3AdInteractionAllCampaignUniquenessOrdersCD | met | Type 3 conversions AdInteractions all campaign uniqueness orders (cross-device) | |
| Type 3 conversions AdInteractions all non-campaign uniqueness all (cross-device) | conversionsType3AdInteractionAllNonCampaignUniquenessAllCD | met | Type 3 conversions AdInteractions all non-campaign uniqueness all (cross-device) | |
| Type 3 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device) | conversionsType3AdInteractionAllNonCampaignUniquenessPointCampaignCD | met | Type 3 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device) | |
| Type 3 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device) | conversionsType3AdInteractionAllNonCampaignUniquenessAllSitesCampaignCD | met | Type 3 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device) | |
| Type 3 conversions AdInteractions all non-campaign uniqueness orders (cross-device) | conversionsType3AdInteractionAllNonCampaignUniquenessOrdersCD | met | Type 3 conversions AdInteractions all non-campaign uniqueness orders (cross-device) | |
| PAGEVIEWS SPECS UNIQUENESS CROSS-DEVICE | Pageviews uniqueness all (cross-device) | pageviewsUniquenessAllCD | met | Shows the number of unique Pageviews on a tracked website, for uniqueness all |
| Pageviews uniqueness point - campaign (cross-device) | pageviewsUniquenessPointCampaignCD | met | Shows the number of unique Pageviews on a tracked website, for uniqueness point - campaign | |
| Pageviews uniqueness all sites - campaign (cross-device) | pageviewsUniquenessAllSitesCampaignCD | met | Shows the number of unique Pageviews on a tracked website, for uniqueness for all sites per campaign | |
| Pageviews uniqueness orders (cross-device) | pageviewsUniquenessOrdersCD | met | Shows the number of unique Pageviews on a tracked website, for uniqueness for orders | |
| PAGEVIEWS CROSS-DEVICE | Pageviews all pages (cross-device) | pageviewsAllPagesCD | met | This metric shows the number of times pages on an advertiser's website were viewed, for all pages. Use with dimension Page in order to see data for each page separately |
| Pageviews landing pages (cross-device) | pageviewsLandingPagesCD | met | This metric shows the number of times pages on an advertiser's website were viewed, for landing pages | |
| Pageviews info pages (cross-device) | pageviewsInfoPagesCD | met | This metric shows the number of times pages on an advertiser's website were viewed, for info pages | |
| Pageviews sign-up pages (cross-device) | pageviewsSignupPagesCD | met | This metric shows the number of times pages on an advertiser's website were viewed, for sign-up pages | |
| Pageviews pages none (cross-device) | pageviewsPagesNoneCD | met | This metric shows the number of times pages on an advertiser's website were viewed, for non-pages | |
| Pageviews homepages (cross-device) | pageviewsHomepagesCD | met | This metric shows the number of times pages on an advertiser's website were viewed, for homepages | |
| Pageviews product pages (cross-device) | pageviewsProductPagesCD | met | This metric shows the number of times pages on an advertiser's website were viewed, for product pages | |
| Pageviews thank-you pages (cross-device) | pageviewsThankyouPagesCD | met | This metric shows the number of times pages on an advertiser's website were viewed, for thank-you pages | |
| Pageviews download (cross-device) | pageviewsDownloadCD | met | This metric shows the number of times pages on an advertiser's website were viewed, for downloads | |
| PAGEVIEWS AD INTERACTIONS CROSS-DEVICE | Pageviews AdInteractions all (cross-device) | pageviewsAdInteractionAllCD | met | This metric shows the number of times pages on an advertiser's website were viewed, for all interactions |
| Pageviews AdInteractions post click (cross-device) | pageviewsAdInteractionPostClickCD | met | This metric shows the number of times pages on an advertiser's website were viewed, for post click interactions | |
| Pageviews AdInteractions post impression (cross-device) | pageviewsAdInteractionPostImpressionCD | met | This metric shows the number of times pages on an advertiser's website were viewed, for post impression interactions | |
| Pageviews AdInteractions recent click (cross-device) | pageviewsAdInteractionRecentClickCD | met | This metric shows the number of times pages on an advertiser's website were viewed, for recent click interactions | |
| Pageviews AdInteractions recent impression (cross-device) | pageviewsAdInteractionRecentImpressionCD | met | This metric shows the number of times pages on an advertiser's website were viewed, for recent impressions interactions | |
| Pageviews AdInteractions all campaign (cross-device) | pageviewsAdInteractionAllCampaignCD | met | This metric shows the number of times pages on an advertiser's website were viewed, for all campaign interactions | |
| Pageviews AdInteractions all non-campaign (cross-device) | pageviewsAdInteractionAllNonCampaignCD | met | This metric shows the number of times pages on an advertiser's website were viewed, for all non-campaign interactions | |
| CTR CROSS-DEVICE | CTR uniqueness all (cross-device, %) | CTRUniquenessAllCD | met | This metric shows the percentage of impressions that resulted in a click |
| CTR campaign unique (cross-device, %) | CTRCampaignUniqueCD | met | This metric shows the percentage of impressions that resulted in a click, unique per campaign | |
| CTR campaign day unique (cross-device, %) | CTRCampaignDayUniqueCD | met | This metric shows the percentage of impressions that resulted in a click, unique per campaign day | |
| CTR media unique (cross-device, %) | CTRMediaUniqueCD | met | This metric shows the percentage of impressions that resulted in a click, unique per media | |
| CTR line item unique (cross-device, %) | CTRLineItemUniqueCD | met | This metric shows the percentage of impressions that resulted in a click, unique per line item | |
| CTR line item day unique (cross-device, %) | CTRLineItemDayUniqueCD | met | This metric shows the percentage of impressions that resulted in a click, unique per line item day | |
| CTR banner unique (cross-device, %) | CTRBannerUniqueCD | met | This metric shows the percentage of impressions that resulted in a click, unique per banner | |
| CTR not campaign unique (cross-device, %) | CTRNotCampaignUniqueCD | met | This metric shows the percentage of impressions that resulted in a click, not unique per campaign | |
| COV SPECS CROSS-DEVICE | COV uniqueness all (cross-device, %) | COVUniquenessAllCD | met | This metric shows the conversion rate, with uniqueness all |
| COV uniqueness point - campaign (cross-device, %) | COVUniquenessPointCampaignCD | met | This metric shows the conversion rate, with uniqueness for point - campaign | |
| COV uniqueness all sites - campaign (cross-device, %) | COVUniquenessAllSitesCampaignCD | met | This metric shows the conversion rate, with uniqueness for all sites - campaign | |
| COV uniqueness orders (cross-device, %) | COVUniquenessOrdersCD | met | This metric shows the conversion rate, with uniqueness for orders | |
| COV CROSS-DEVICE | COV conversions all (cross-device, %) | COVconversionsAllCD | met | This metric shows the conversion rate, calculated as the ratio of conversions to clicks |
| COV Type 1 conversions (cross-device, %) | COVconversionsType1CD | met | This metric shows the conversion rate, calculated as the ratio of conversions to clicks, for cross-device conversion type 1 | |
| COV Type 2 conversions (cross-device, %) | COVconversionsType2CD | met | This metric shows the conversion rate, calculated as the ratio of conversions to clicks, for cross-device conversion type 2 | |
| COV Type 3 conversions (cross-device, %) | COVconversionsType3CD | met | This metric shows the conversion rate, calculated as the ratio of conversions to clicks, for cross-device conversion type 3 | |
| COV AD INTERACTION CROSS-DEVICE | COV AdInteractions all (cross-device, %) | COVAdInteractionAllCD | met | This metric shows the conversion rate, for all interactions |
| COV AdInteractions post click (cross-device, %) | COVAdInteractionPostClickCD | met | This metric shows the conversion rate, for post click interactions | |
| COV AdInteractions post impression (cross-device, %) | COVAdInteractionPostImpressionCD | met | This metric shows the conversion rate, for post impression interactions | |
| COV AdInteractions recent click (cross-device, %) | COVAdInteractionRecentClickCD | met | This metric shows the conversion rate, for recent click interactions | |
| COV AdInteractions recent impression (cross-device, %) | COVAdInteractionRecentImpressionCD | met | This metric shows the conversion rate, for recent impression interactions | |
| COV AdInteractions all campaign (cross-device, %) | COVAdInteractionAllCampaignCD | met | This metric shows the conversion rate, for all campaign interactions | |
| COV AdInteractions all non-campaign (cross-device, %) | COVAdInteractionAllNonCampaignCD | met | This metric shows the conversion rate, for all non-campaign interactions | |
| AVG FREQUENCY CROSS-DEVICE | Avg frequency campaign unique (cross-device) | avgFreqCampaignUniqueCD | met | This metric shows the average number of impressions to which a user has been exposed, unique per campaign |
| Avg frequency campaign day unique (cross-device) | avgFreqCampaignDayUniqueCD | met | This metric shows the average number of impressions to which a user has been exposed, unique per campaign day | |
| Avg frequency media unique (cross-device) | avgFreqMediaUniqueCD | met | This metric shows the average number of impressions to which a user has been exposed, unique per media | |
| Avg frequency line item unique (cross-device) | avgFreqLineItemUniqueCD | met | This metric shows the average number of impressions to which a user has been exposed, unique per line item | |
| Avg frequency line item day unique (cross-device) | avgFreqLineItemDayUniqueCD | met | This metric shows the average number of impressions to which a user has been exposed, unique per line item day | |
| Avg frequency banner unique (cross-device) | avgFreqBannerUniqueCD | met | This metric shows the average number of impressions to which a user has been exposed, unique per banner | |
| Avg frequency not campaign unique (cross-device) | avgFreqNotCampaignUniqueCD | met | This metric shows the average number of impressions to which a user has been exposed, not unique per campaign | |
| SALES SPECS UNIQUENESS CROSS-DEVICE | Sales uniqueness all (cross-device) | salesUniquenessAllCD | met | Shows the number of unique sales on a tracked website, for uniqueness all |
| Sales uniqueness point - campaign (cross-device) | salesUniquenessPointCampaignCD | met | Shows the number of unique sales on a tracked website, for uniqueness point - campaign | |
| Sales uniqueness all sites - campaign (cross-device) | salesUniquenessAllSitesCampaignCD | met | Shows the number of unique sales on a tracked website, for uniqueness for all sites per campaign | |
| Sales uniqueness orders (cross-device) | salesUniquenessOrdersCD | met | Shows the number of unique sales on a tracked website, for uniqueness for orders | |
| SALES CROSS-DEVICE | Sales all pages (cross-device) | salesAllPagesCD | met | This metric shows the sales value transmitted on conversion pages on an advertiser's website, for all pages. Here, the user may have interacted with the campaign and website on different devices |
| Sales landing pages (cross-device) | salesLandingPagesCD | met | This metric shows the sales value transmitted on conversion pages on an advertiser's website, for landing pages | |
| Sales info pages (cross-device) | salesInfoPagesCD | met | This metric shows the sales value transmitted on conversion pages on an advertiser's website, for info pages | |
| Sales sign-up pages (cross-device) | salesSignupPagesCD | met | This metric shows the sales value transmitted on conversion pages on an advertiser's website, for sign-up pages | |
| Sales pages none (cross-device) | salesPagesNoneCD | met | This metric shows the sales value transmitted on conversion pages on an advertiser's website, for non-pages | |
| Sales homepages (cross-device) | salesHomepagesCD | met | This metric shows the sales value transmitted on conversion pages on an advertiser's website, for homepages | |
| Sales product pages (cross-device) | salesProductPagesCD | met | This metric shows the sales value transmitted on conversion pages on an advertiser's website, for product pages | |
| Sales thank-you pages (cross-device) | salesThankyouPagesCD | met | This metric shows the sales value transmitted on conversion pages on an advertiser's website, for thank-you pages | |
| Sales download (cross-device) | salesDownloadCD | met | This metric shows the sales value transmitted on conversion pages on an advertiser's website, for downloads | |
| SALES AD INTERACTION CROSS-DEVICE | Sales AdInteraction all (cross-device) | salesAdInteractionAllCD | met | This metric shows the sales value transmitted on conversion pages on an advertiser's website, for all interactions |
| Sales AdInteraction post click (cross-device) | salesAdInteractionPostClickCD | met | This metric shows the sales value transmitted on conversion pages on an advertiser's website, for post click interactions | |
| Sales AdInteraction post impression (cross-device) | salesAdInteractionPostImpressionCD | met | This metric shows the sales value transmitted on conversion pages on an advertiser's website, for post impression interactions | |
| Sales AdInteraction recent click (cross-device) | salesAdInteractionRecentClickCD | met | This metric shows the sales value transmitted on conversion pages on an advertiser's website, for recent click interactions | |
| Sales AdInteraction recent impression (cross-device) | salesAdInteractionRecentImpressionCD | met | This metric shows the sales value transmitted on conversion pages on an advertiser's website, for recent impressions interactions | |
| Sales AdInteraction all campaign (cross-device) | salesAdInteractionAllCampaignCD | met | This metric shows the sales value transmitted on conversion pages on an advertiser's website, for all interactions for campaigns | |
| Sales AdInteraction all non-campaign (cross-device) | salesAdInteractionAllNonCampaignCD | met | This metric shows the sales value transmitted on conversion pages on an advertiser's website, for all interactions for non-campaigns |