Field list for Microsoft Advertising (Bing)

26 metrics and 144 dimensions available

CategoryFieldCodeTypeDescription
TIMEYearYeardimYear, e.g. 2017
Year of week (Mon-Sun)YearOfWeekIsodimYear of week for ISO weeks, e.g. 2017
Year of week (Sun-Sat)YearOfWeekdimYear of week for US weeks, e.g. 2017
Year & monthYearmonthdimYear and month, e.g. 2017|06
MonthMonthdimMonth, e.g. 6
Year & week (Mon-Sun)YearWeekIsodimYear and week for ISO weeks, e.g. 2017|08
Year & week (Sun-Sat)YearweekdimYear and week for US weeks, e.g. 2017|08
Week (Mon-Sun)WeekIsodimISO week number, e.g. 51
Week (Sun-Sat)WeekdimUS week number, e.g. 51
Day of weekDayOfWeekdimDay of week name for US weeks, e.g. 0 Sunday
Day of week (Mon-Sun)DayOfWeekNameIsodimDay of week name for ISO weeks, e.g. 1 Sunday
Day of week (Sun-Sat)DayOfWeekNamedimDay of week name for US weeks, e.g. 0 Sunday
DateDatedimDate, e.g. 2017-01-31
HourHourdimHour of the day, e.g. 22
ACCOUNTAccount IDAccountIddimThe identifier of an account
Account nameAccountNamedimThe account name
Account numberAccountNumberdimThe assigned number of an account
Account statusAccountStatusdimThe account status
Account edit linkAccount_edit_linkdimLink to edit the advertising account
Currency codeCurrencyCodedimThe account currency code
CAMPAIGNCampaign IDCampaignIddimThe assigned identifier of a campaign
Campaign nameCampaignNamedimThe campaign name
Campaign typeCampaignTypedim
Campaign labelsCampaignLabelsdimThe labels applied to a campaign
StatusCampaignStatusdimThe campaign status
Budget nameBudgetNamedimThe name of a budget. This will be empty for unshared budgets
Budget statusBudgetStatusdimThe budget status. The possible values are Active and Deleted. This will be empty for unshared budgets
Budget association statusBudgetAssociationStatusdimIndicates whether or not the campaign is currently spending from the budget mentioned in the BudgetName column. The possible values are Current and Ended
Tracking templateTrackingTemplatedimThe current tracking template for a campaign
Custom parametersCustomParametersdimThe current set of custom parameters for a campaign. Each custom parameter is a key and value pair. The list of custom parameters is semicolon-delimited and each key is enclosed by braces and a leading underscore, for example {_key1}=value1;{_key2}=value2
CAMPAIGN CHANGESChanged byChangedBydimThe username of the user that made the change to settings within an account. If the system made the change, the value will be Administrator
Item changedItemChangeddimThe value that identifies the entity that changed. If the change is an update to an element of the entity or is related to a target associated with a campaign or ad group, the "Attribute changed" field contains the element of the entity that changed or the type of target that was changed
Attribute changedAttributeChangeddimIdentifies the attribute or property of the entity from the "Item changed" field that changed
How changedHowChangeddimThe value that indicates whether the element was added, updated, or deleted. For adds, the "New value" field contains the added entity. For deletes, the "Old value" field contains the deleted entity. For updates, the "New value" field contains the new value and the "Old value" field contains the old value. If an entity which has a delivery status property was added, for example a campaign, the value of "How change" is Added. To report a deleted entity, the "Item changed" field is Status, the "How changed" field is Changed, and the "New value" field is Deleted. Associating a target with a campaign or ad group will be reported as an add change. The "Attribute changed" field will identify the target types contained in the target object. Updates to a target object will be reported as a delete change and an add change. Removing a campaign's or ad group's association with a target object will be reported as a delete change
Old valueOldValuedimThe value before the change
New valueNewValuedimThe value after the change
AD GROUPAd group IDAdGroupIddimThe assigned identifier of an ad group. This will be empty if "Item changed" is not Ad, Ad group, or Keyword
Ad group nameAdGroupNamedimThe ad group name. This will be empty if "Item changed" is not Ad, Ad group, or Keyword
Ad group labelsAdGroupLabelsdimThe labels applied to an ad group. Labels are delimited by a semicolon (;)
Ad group statusAdGroupStatusdimThe ad group status
Ad group criterion idAdGroupCriterionIddimA list of unique identifiers that identify the criterions to delete
Ad group audience targetAdGroupAudienceTargetingSettingdim
LanguageLanguagedimThe language of the country an ad is served in
Ad group networkNetworkdimThe current network setting of an ad group. The possible values include AOL search, Bing and Yahoo! search, Content, and Syndicated search partners
KEYWORDBiddable ad group criterion 1BidParam1dim
Biddable ad group criterion 2BidParam2dim
Biddable ad group criterion 3BidParam3dim
Keyword IDKeywordIddimThe keyword identifier
KeywordKeyworddimThe keyword text
Keyword labelsKeywordLabelsdimThe labels applied to a keyword. Labels are delimited by a semicolon (;)
Negative keyword idNegativeKeywordIddimThe assigned identifier of a negative keyword
Negative keywordNegativeKeyworddim
Negative keyword match typeNegativeKeywordMatchTypedimThe type of match to compare the negative keyword and the user's search term. The possible values for a negative keyword are Exact and Phrase
Keyword conflict levelConflictLeveldimThe entity level where the keyword and negative keyword conflict occurs. The possible values are AdGroup and Campaign
Negative keyword list idNegativeKeywordListIddimThe assigned identifier of a negative keyword list
Negative keyword listNegativeKeywordListdimThe name of a negative keyword list
Keyword statusKeywordStatusdimThe current keyword status
Bid strategy typeBidStrategyTypedimThe bid strategy type. Possible values include EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above
Bidded match typeBidMatchTypedimThe keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match
Delivered match typeDeliveredMatchTypedimThe match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match
Current max CPCCurrentMaxCpcdimThe maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period
Matched search querySearchQuerydimThe search term used by your potential audience
Keyword param 1KeywordParam1dim
Keyword param 2KeywordParam2dim
Keyword param 3KeywordParam3dim
ADAd IDAdIddimThe assigned identifier of an ad
Ad titleAdTitledimThe ad title
Ad title part 1AdTitlePart1dimThe title part 1 attribute of an ad
Ad title part 2AdTitlePart2dimThe title part 2 attribute of an ad
Ad title part 3AdTitlePart3dimThe title part 3 attribute of an ad
Ad typeAdTypedimThe ad type
Ad labelsAdLabelsdimThe labels applied to an ad. Labels are delimited by a semicolon (;)
Ad path part 1AdPath1dimThe path 1 attribute of an ad
Ad path part 2AdPath2dimThe path 2 attribute of an ad
Ad descriptionAdDescriptiondimThe first ad description that appears below the path in an ad
Ad description 2AdDescription2dimThe second ad description that appears below the path in an ad. Ad description 2 might not appear in an ad
Ad distributionAdDistributiondimThe network where you want your ads to show
Ad statusAdStatusdimThe ad status
Ad top positionTopVsOtherdimThe report will include a column that indicates whether the ad impression appeared in a top position or elsewhere
Ad extension idAdExtensionIddimThe ad extension identifier
AD EXTENSIONAd extension type nameAdExtensionTypedimThe types of ad extensions that the list of identifiers contains
Ad extension type idAdExtensionTypeIddimThe system identifier that corresponds to the "Ad extension type name" field. The supported identifiers are 10, 11, and 12
Ad extension versionAdExtensionVersiondimThe version attribute of an ad extension
Ad extension click itemAdExtensionClickTypedim
Ad property valueAdExtensionPropertyValuedimThe human readable ad extension property value. The following are the possible property values corresponding to each ad extension type id: for type id 10, the property value is the display text of a sitelink ad extension, for type id 11, the property value is the company name of a location ad extension, for type id 12 or 14, the property value is the phone number of a call ad extension
GOALGoalGoaldimThe name of an event tracking or campaign analytics goal
Goal IDGoalIddimThe assigned identifier of a goal
SHOPPING CAMPAIGNSBrandBranddim
Product groupProductGroupdimA forward slash (/) delimited list of product conditions, reported as Operand = Attribute. For example "Product Type = Home / Product Type = Electronics / Product Type = DVD Player". Also note that in a report the single asterisk (*) refers to a product group that matches everything else besides the other filters for the product group
Product partition typePartitionTypedimThe product partition type
Product group criterion idProductGroupCriterionIddim
TitleTitledim
Seller nameSellerNamedimThe merchant or store name that offers the product
Offer languageOfferLanguagedimThe language for the product offer, e.g. English
Country of saleCountryOfSaledimThe country of sale for the product catalog
Product IDMerchantProductIddimThe unique identifier provided by a merchant for each product offer
ConditionConditiondim
Product category 1ProductCategory1dimThe first level value of the Product_category field in your Bing Merchant Center catalog
Product category 2ProductCategory2dimThe second level value of the Product_category field in your Bing Merchant Center catalog
Product category 3ProductCategory3dimThe third level value of the Product_category field in your Bing Merchant Center catalog
Product category 4ProductCategory4dimThe fourth level value of the Product_category field in your Bing Merchant Center catalog
Product category 5ProductCategory5dimThe fifth level value of the Product_category field in your Bing Merchant Center catalog
Product type 1ProductType1dimThe first level value of the Product_type field in your Bing Merchant Center catalog
Product type 2ProductType2dimThe second level value of the Product_type field in your Bing Merchant Center catalog
Product type 3ProductType3dimThe third level value of the Product_type field in your Bing Merchant Center catalog
Product type 4ProductType4dimThe fourth level value of the Product_type field in your Bing Merchant Center catalog
Product type 5ProductType5dimThe fifth level value of the Product_type field in your Bing Merchant Center catalog
Custom label 0CustomLabel0dimThe value of the Custom_label_0 field in your Bing Merchant Center catalog
Custom label 1CustomLabel1dimThe value of the Custom_label_1 field in your Bing Merchant Center catalog
Custom label 2CustomLabel2dimThe value of the Custom_label_2 field in your Bing Merchant Center catalog
Custom label 3CustomLabel3dimThe value of the Custom_label_3 field in your Bing Merchant Center catalog
Custom label 4CustomLabel4dimThe value of the Custom_label_4 field in your Bing Merchant Center catalog
DESTINATIONDestination URLDestinationUrldimThe destination URL attribute of an ad, keyword, or ad group criterion. If the destination URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL after substitution occurs
Display URLDisplayUrldimThe ad display URL
Final URLFinalURLdimThe Final URL of an ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution
Final URL suffixFinalUrlSuffixdimThe final URL suffix may include tracking parameters that will be appended to the end of the landing page URL
Final mobile URLFinalMobileURLdimThe Final Mobile URL of an ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution
Final app URLFinalAppURLdim
Landing page experienceLandingPageExperiencedimAn aggregate quality assessment of all landing pages on your site. The landing page experience score measures whether your landing page is likely to provide a good experience to customers who click your ad and land on your website. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average. If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score. Data for this field is typically updated 14-18 hours after the UTC day ends
Historic landing page experience averageHistoricLandingPageExperiencedimHistorical average of landing page experience scores back as far as 18 months from the current date. This score may vary from the score in the LandingPageExperience column, which is the current score and same value for each day in the time period
AUDIENCEAudience idAudienceIddimThe assigned identifier of the audience, for example the remarketing list ID
Audience nameAudienceNamedimThe audience name
Audience association statusAssociationStatusdimThe status of the association between the ad group and remarketing list, which indicates whether ads are eligible to display. The possible values are Active, Paused, and Deleted
LOCATIONLocation typeLocationTypedimThe location type used to deliver ads. For example to distinguish between people in versus searching for or viewing pages about the corresponding location of interest. The possible location type values are: Physical location - Indicates that the user was physically located in the corresponding City, Country, Metro Area, or State locations. Location of interest - Indicates that the physical location of the user was not used to serve the ad, and the user was searching for or viewing pages about the corresponding City, Country, Metro Area, or State locations. Unknown - Legacy value returned if the physical location was not used or confirmed prior to the release of this report field in May 2014. If the user is searching for the location that they are in, then the location type is Physical location. For example if the search user is in Seattle and searching for Seattle, the location type is Physical location
RadiusRadiusdimThe radius of a radius target bid. The geographic radius where the user was physically located when they clicked the ad. The "Radius name for landmark" field contains the address or landmark name of the radius
Radius name for landmarkProximityTargetLocationdimThe radius target bid name. The name of the geographic radius where the user was physically located when they clicked the ad. The "Radius" field contains the distance of the radius
Most specific locationMostSpecificLocationdimThe most specific location used to deliver ads. For example if the city and country are both identified, this field will include the same value as the "City" field. If postal code information is available, then it will be included in the report instead of city or country
VISITORAge groupAgeGroupdimThe age group of the audience who viewed the ad. The possible values are 13-17, 18-24, 25-34, 35-49, 50-64, and 65+
GenderGenderdimThe gender of the audience who might have viewed the ad, if known. Possible values are Male and Female
Visitor cityCitydimThe city where the user was physically located when they clicked the ad. The "Location type" field identifies whether the user was located in, searching for, or viewing pages about the location
Visitor area codeAreaCodedim
Visitor metro areaMetroAreadimThe metro area (Nielsen DMA® in the United States) where the user was physically located when they clicked the ad. The "Location type" field identifies whether the user was located in, searching for, or viewing pages about the location
Visitor state/regionStatedimThe state where the user was physically located when they clicked the ad. The "Location type" field identifies whether the user was located in, searching for, or viewing pages about the location
Visitor countryCountrydimThe country where the user was physically located when they clicked the ad. The "Location type" field identifies whether the user was located in, searching for, or viewing pages about the location
Device typeDeviceTypedimThe device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown
Device operating systemDeviceOSdimThe operating system of the device reported in the DeviceType column. The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows
QUERY INTENTQuery intent countryQueryIntentCountrydimThe name of a country if the user's geographical intent can be determined. The country is set if the user's intent is related to a country, and not necessarily if they are physically located in the country
Query intent stateQueryIntentStatedimThe name of a state if the user's geographical intent can be determined. The state is set if the user's intent is a state or sub geography of the state, and not necessarily if they are physically located in the state
Query intent cityQueryIntentCitydimThe name of a city if the user's geographical intent can be determined. The city is set if the user's intent is a city, and not necessarily if they are physically located in the city
Query intent metro areaQueryIntentMetroAreadimThe name of a metro area (Nielsen DMA® in the United States) if the user's geographical intent can be determined. The metro area is set if the user's intent is a metro area or city within the metro area, and not necessarily if they are physically located in the metro area
PUBLISHERPublisher URLPublisherUrldimThe URL of a website that displayed the ad. If the Network is AOL search, then the publisher URL value is AOL Search Properties Only. If the Network is Bing and Yahoo! search, then the publisher URL value is either Bing and Yahoo! Search Properties Only or msn.com. If the Network is Syndicated search partners, then the publisher URL value is determined by the Syndicated search partners URL
CALL TRACKINGStart time of the callCallStartTimedimThe start time of a call
End time of the callCallEndTimedimThe end time of a call
Call area codeCallAreaCodedimThe area code where a user was physically located when they clicked the ad
BASICImpressionsImpressionsmetThe number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions
ClicksClicksmetClicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers)
Total ad extension clicksAdExtensionTotalClicksmetThe number of billable and non-billable times that an ad extension was clicked
CostSpendmetCampaign cost in the currency of the advertising account
Cost (USD)Spend_usdmetCampaign cost converted to US dollars
Cost (GBP)Spend_gbpmetCampaign cost converted to British pounds
Cost (EUR)Spend_eurmetCampaign cost converted to euros
CTR (%)Ctr_percmetThe click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions)
Expected CTR (%)ExpectedCtrmetHow well your keyword competes against other keywords targeting the same traffic. Ads that are relevant to searchers' queries or other input are more likely to have a higher click-through rate. This metric tells you if a keyword is underperforming and causing a loss in impression share, so you can make keyword changes or remove ads altogether. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average. If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score. Data for this field is typically updated 14-18 hours after the UTC day ends
Historic expected CTR average (%)HistoricExpectedCtrmetHistorical average of expected click-through rate scores going back as far as 18 months from the current date. This score may vary from the score in the ExpectedCtr column, which is the current score and same value for each day in the time period
CPCCpcmetCost per click, cost divided by the number of clicks
CPMCpmmetCost per thousand impressions, average cost to have your ad served 1000 times
Ad relevanceAdRelevancemetHow closely related your ads is to the customer's search query or other input. It tells you how relevant your ad and landing page are to potential customers. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average.If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score
Historic ad relevance averageHistoricAdRelevancemetHistorical average of ad relevance scores back as far as 18 months from the current date. This score may vary from the score in the AdRelevance column, which is the current score and same value for each day in the time period
Quality scoreQualityScoremetThe numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms. The quality score is calculated by Microsoft Advertising using the ExpectedCtr, AdRelevance, and LandingPageExperience sub scores. If available, the quality score can range from a low of 1 to a high of 10. Quality score is based on the last rolling 30 days for the owned and operated search traffic. A quality score can be assigned without any impressions, in the case where a keyword bid did not win any auctions. Traffic for syndicated networks do not affect quality score
Historic quality score averageHistoricQualityScoremetThe historical quality score for each row is the value that was calculated for quality score on that date. Use The historical quality score to find out how the quality score may have changed over time
Quality impactQualityImpactmetThe numeric score that indicates the possible increase in the number of impressions that the keyword could receive if the corresponding QualityScore column would rise above underperforming: 0 - Not available. Could be because the keyword is not underperforming; 1 - Low impact. Improving the quality score could increase impressions by less than 100 additional impressions per day; 2 - Medium impact. Improving the quality score could increase impressions by 100 to 500 additional impressions per day; 3 - High impact. Improving the quality score could increase impressions by more than 500 additional impressions per day
BudgetBudgetmet
Impression sharesImpressionSharesmet
Impression share (%)ImpressionSharePercentmetThe estimated percentage of impressions you received, out of the total available impressions in the market you were targeting
Exact match impression share (%)ExactMatchImpressionSharePercentmetThe estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive
Impressions lost to budgetImpressionsLostToBudgetmetThe estimated number of impressions your ad did not receive due to issues with your daily or monthly budget
Impressions lost to budget (%)ImpressionLostToBudgetPercentmetThe estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget
Impressions lost to rank (aggregated)ImpressionsLostToRankAggmetThe estimated number of impressions your ad did not receive due to issues with your ad ranking
Impressions lost to rank (% aggregated)ImpressionLostToRankAggPercentmetThe estimated percentage of impressions your ad did not receive due to issues with your ad ranking
Click share %ClickSharePercentmetThe percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunities are. For example, your click share percent is 30% if 10 ads were clicked, and three of the 10 ads were yours
Available impressionsAvailableImpressionsmet
BUDGETAverage budget spent per dayDailySpendmetThe average amount of campaign budget spent per day
Average budget spent per monthMonthlyBudgetmetThe average amount of campaign budget spent during a calendar month
Amount of budget spent for the monthMonthToDateSpendmetThe amount of money spent to date for the month
AUDIENCEAudience bid adjustment (%)BidAdjustmentmetThis attribute reflects the current value of your ad group's audience bid adjustment, even if a different bid adjustment value was used when the ad was shown. This value is the requested percentage to increase or decrease the bid amount for the remarketing list
CONVERSIONSConversionsConversionsmetThe number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success
All conversionsAllConversionsmetThe number of conversions, including data for all conversion goals regardless of their ExcludeFromBidding setting
Conversion rateConversionRatemetThe conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). The formula for calculating the conversion rate is (Conversions / Clicks) x 100
All conversion rateAllConversionRatemetThe number of conversions, divided by the total number of clicks, including data for all conversion goals regardless of their ExcludeFromBidding setting
Conversions per impression rateCPImet
Cost per conversionCostPerConversionmetThe estimated cost per conversion. The formula for calculating the cost per conversion is (Cost / Conversions)
Cost per all conversionsAllCostPerConversionmetThe cost per conversion, including data for all conversion goals regardless of their ExcludeFromBidding setting. The formula for calculating the cost per conversion is (Spend / Conversions)
Assists from other adsAssistsmetThe number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion
Cost per assistCostPerAssistmetThe cost per assist. The formula for calculating the cost per assist is (Cost / Assists)
RevenueRevenuemetThe revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Microsoft Advertising campaign analytics tracking script
All revenueAllRevenuemetThe revenue optionally reported by the advertiser as a result of conversions, including data for all conversion goals regardless of their ExcludeFromBidding setting
Revenue per conversionRevenuePerConversionmetThe formula for calculating the revenue per conversion is Revenue / Conversions
Revenue per all conversionsAllRevenuePerConversionmetThe revenue per conversion, including data for all conversion goals regardless of their ExcludeFromBidding setting. The formula for calculating the revenue per conversion is (Revenue / Conversions)
Revenue minus costRevenueMinusSpendmet
Return on ad spend (ROAS)ROASmetThe formula for calculating the ROAS is Revenue / Spend
Revenue per assistRevenuePerAssistmetThe formula for calculating the revenue per assist is Revenue / Assists
CALL TRACKINGPhone impressionsPhoneImpressionsmetThe number of times your tracked number was shown on all devices
Phone callsPhoneCallsmetThe number of total calls to the tracked phone number that showed with your ad. The formula for calculating the phone calls is ManualCalls + ClickCalls
Phone through ratePtrmetThe phone-through rate (Ptr). The formula for calculating the Ptr is PhoneCalls / PhoneImpressions
Duration of forwarded call from a call ad extensionCallDurationmetThe duration of each forwarded call that originated from a call ad extension
SHOPPING CAMPAIGNSPricePricemet
Benchmark CTRBenchmarkCtrmetShows you how other product ads for similar products are performing on average based on how often people who see the ad end up clicking on it. If the benchmark CTR is significantly higher than the CTR for your product group, you might consider raising your bid for that product group, or improving the product information, particularly product images and titles
Benchmark bidBenchmarkBidmetShows you how much other advertisers are bidding on average on similar products as your current target. Use this information as a benchmark to compare your bidding strategy for a product group against that of other advertisers advertising similar products. If the benchmark bid is significantly higher than your bid, you might consider raising your bid
LOW QUALITY TRAFFICLow quality impressionsLowQualityImpressionsmetThe number of impressions that result from low-quality keyword searches
Low quality clicksLowQualityClicksmetClicks that exhibit a low likelihood of commercial intent. You are not billed for these clicks
Low quality general clicksLowQualityGeneralClicksmetClicks that are filtered by general methods, such as blacklists and activity-based detection, and that exhibit a low likelihood of commercial intent. You are not billed for these clicks
Low quality sophisticated clicksLowQualitySophisticatedClicksmetInvalid clicks that use sophisticated means to appear valid. You are not billed for these clicks
Low quality conversionsLowQualityConversionsmetThe number of conversions that originate from low-quality clicks
Low quality impressions rateLowQualityImpressionsPercmetThe low-quality impressions as a percentage. The formula for calculating the percentage is LowQualityImpressions / Impressions
Low quality clicks rateLowQualityClicksPercmetThe low-quality clicks as a percentage. The formula for calculating the low quality clicks percentage is LowQualityClicks / Clicks
Low quality conversion rateLowQualityConversionRatemetThe low-quality conversion rate as a percentage. The formula for calculating the conversion rate is LowQualityConversions / LowQualityClicks
PROMINENCETop impressionsTopImpressionsmetThe number of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions
Absolute top impressionsAbsoluteTopImpressionsmetThe number of times your ad was in the first position of all returned ads, out of your total impressions
Top impression rateTopImpressionRatePercentmetThe percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions
Absolute top impression rateAbsoluteTopImpressionRatePercentmetThe percentage of times your ad was in the first position of all returned ads, out of your total impressions
Absolute top impression share lost to budgetAbsoluteTopImpressionShareLostToBudgetPercentmetThe estimated percentage of how often your ad missed showing in the very top ad position, above search results, due to insufficient budget
Top impression share lost to budgetTopImpressionShareLostToBudgetPercentmetThe estimated percentage of mainline impressions, where ads appear above the search results, that were lost due to insufficient budget
Top impression share lost to rankTopImpressionShareLostToRankPercentmetThe estimated percentage of how often poor ad rank kept your ad from showing in the mainline, the top ad placements above the search results
Absolute top impression share lost to rankAbsoluteTopImpressionShareLostToRankPercentmetThe estimated percentage of how often poor ad rank kept your ad from showing in the first ad position at the top of search results
Top impression shareTopImpressionSharePercentmetThe estimated percentage of impressions for your ad in the mainline, the top ad placements above the search results, out of the estimated number of mainline impressions you were eligible to receive
Absolute top impression shareAbsoluteTopImpressionSharePercentmetThe estimated percentage of times your ad was in the first position of all ads shown, out of the estimated number of mainline impressions you were eligible to receive
DEPRECATEDManual callsManualCallsmetThe number of calls dialed manually from any device to the tracked phone number. Please note that this field will be removed on 2019-06-25
Impressions lost to expected CTR (%)ImpressionLostToExpectedCtrPercentmetThe percentage of impression share lost due to low expected click-through rate. If this is high, figure out what you can do to increase your CTR. Please note that this field will be removed on 2019-06-25
Average cost per phone call (%)AverageCppmetThe average cost per phone call (CPP). This is applicable solely for manual calls, and does not include clicks-to-call data. Please note that this field will be removed on 2019-06-25
Impressions lost to ad relevance (%)ImpressionLostToAdRelevancePercentmetThe percentage of impression share lost due to low ad relevance. Please note that this field will be removed on 2019-06-25
Impressions lost to expected CTRImpressionsLostToExpectedCtrmetThe number of impression share lost due to low expected click-through rate. If this is high, figure out what you can do to increase your CTR. Please note that this field will be removed on 2019-06-25
Impressions lost to bid (%)ImpressionLostToBidPercentmetThe percentage of time your ads would have been displayed to users, but were not because your bid was too low or your bid and quality score was below minimum thresholds, which prevented you from entering the auction. Please note that this field will be removed on 2019-06-25
Impressions lost to ad relevanceImpressionsLostToAdRelevancemetThe impressions lost due to low ad relevance. Please note that this field will be removed on 2019-06-25
Impressions lost to bidImpressionsLostToBidmetThe number of times your ads would have been displayed to users, but were not because your bid was too low or your bid and quality score was below minimum thresholds, which prevented you from entering the auction. Please note that this field will be removed on 2019-06-25
Impressions lost to rank (%)ImpressionLostToRankPercentmetThe estimated percentage of impressions your ad did not receive due to issues with your ad ranking. Please note that this field will be removed on 2019-06-25
Impressions lost to rankImpressionsLostToRankmetThe estimated number of impressions your ad did not receive due to issues with your ad ranking. Please note that this field will be removed on 2019-06-25
Average positionAveragePositionmetThe average position of the ad on a webpage. Please note that this field will be removed on 2020-04-01
Click callsClickCallsmetThe number of phone calls initiated by clicks. Please note that this field will be removed on 2019-06-25