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| Category | Field | Code | Description |
|---|---|---|---|
| BASIC | Impressions | impressions | The number of times ads were displayed |
| Clicks | clicks | The number of times your ads were clicked | |
| Spend | cost | Total cost of all clicks. Can be divided by clicks to obtain average CPC | |
| Spend (EUR) | cost_eur | Advertising cost converted to euros | |
| Spend (GBP) | cost_gbp | Advertising cost converted to British pound sterling | |
| Spend (USD) | cost_usd | Advertising cost converted to US dollars | |
| CPC | cpc | Cost per click, spend divided by the number of clicks. CPC = Spend / Clicks | |
| CTR (%) | ctr | Click through rate, clicks divided by the number of impressions. CTR = Clicks / Impressions | |
| ACOS | acos | The percentage of your sales that you spend on advertising. This is calculated by dividing your spend by sales attributed to your ads. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | |
| ACOS (1 day) | ACOS1day | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100 | |
| ACOS (7 day) | ACOS7day | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100 | |
| ACOS (14 day) | ACOS14day | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100 | |
| ACOS (30 day) | ACOS30day | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100 | |
| ROAS | roas | The revenue you receive from your advertising investment. This is calculated by dividing sales attributed to your ads by your spend. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | |
| ROAS (1 day) | ROAS1day | The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend | |
| ROAS (7 day) | ROAS7day | The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend | |
| ROAS (14 day) | ROAS14day | The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend | |
| ROAS (30 day) | ROAS30day | The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend | |
| CONVERSIONS | Orders | orders | Orders is the number of Amazon orders placed by shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day |
| Orders (1 day) | attributedConversions1d | The number of Amazon orders placed by shoppers attributed to your ads within 1 day of clicking | |
| Orders (7 day) | attributedConversions7d | The number of Amazon orders placed by shoppers attributed to your ads within 7 days of clicking | |
| Orders (14 day) | attributedConversions14d | The number of Amazon orders placed by shoppers attributed to your ads within 14 days of clicking | |
| Orders (30 day) | attributedConversions30d | The number of Amazon orders placed by shoppers attributed to your ads within 30 days of clicking | |
| Orders same SKU | ordersSameSKU | Number of attributed conversion events occurring within a click on ad where the purchased SKU was the same as the one advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | |
| Orders same SKU (1 day) | attributedConversions1dSameSKU | Number of attributed conversion events occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised | |
| Orders same SKU (7 day) | attributedConversions7dSameSKU | Number of attributed conversion events occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised | |
| Orders same SKU (14 day) | attributedConversions14dSameSKU | Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised | |
| Orders same SKU (30 day) | attributedConversions30dSameSKU | Number of attributed conversion events occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised | |
| Conversion rate (%) | conversionRate | The conversion rate is Orders / Clicks * 100. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | |
| Conversion rate (1 day) | CTCrate1day | The conversion rate is Orders (1 day) / Clicks * 100 | |
| Conversion rate (7 day) | CTCrate7day | The conversion rate is Orders (7 day) / Clicks * 100 | |
| Conversion rate (14 day) | CTCrate14day | The conversion rate is Orders (14 day) / Clicks * 100 | |
| Conversion rate (30 day) | CTCrate30day | The conversion rate is Orders (30 day) / Clicks * 100 | |
| SALES | Sales | sales | Sales is the total value of products sold to shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day |
| Sales (1 day) | attributedSales1d | The total value of products sold to shoppers attributed to your ads within 1 day of clicking | |
| Sales (7 day) | attributedSales7d | The total value of products sold to shoppers attributed to your ads within 7 days of clicking | |
| Sales (14 day) | attributedSales14d | The total value of products sold to shoppers attributed to your ads within 14 days of clicking | |
| Sales (30 day) | attributedSales30d | The total value of products sold to shoppers attributed to your ads within 30 days of clicking | |
| Sales same SKU | salesSameSKU | Total value of sales occurring within a period of ad click where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | |
| Sales same SKU (1 day) | attributedSales1dSameSKU | Total value of sales occurring within 1 day of ad click where the purchased SKU was the same as the SKU advertised | |
| Sales same SKU (7 day) | attributedSales7dSameSKU | Total value of sales occurring within 7 days of ad click where the purchased SKU was the same as the SKU advertised | |
| Sales same SKU (14 day) | attributedSales14dSameSKU | Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised | |
| Sales same SKU (30 day) | attributedSales30dSameSKU | Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised | |
| ORDERS | Units ordered | unitsOrdered | Number of attributed units ordered within a period of a click on an ad. Attribution varies by campaign type. Sponsored Products - 7 day |
| Units ordered (1 day) | attributedUnitsOrdered1d | Total number of units ordered within 1 day of an ad click | |
| Units ordered (7 day) | attributedUnitsOrdered7d | Total number of units ordered within 7 days of an ad click | |
| Units ordered (14 day) | attributedUnitsOrdered14d | Total number of units ordered within 14 days of an ad click | |
| Units ordered (30 day) | attributedUnitsOrdered30d | Total number of units ordered within 30 days of an ad click | |
| Units ordered same SKU | unitsOrderedSameSKU | Total number of units ordered within a period of a click on an ad where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day | |
| Units ordered same SKU (1 day) | attributedUnitsOrdered1dSameSKU | Total number of units ordered within 1 day of ad click where the purchased SKU was the same as the SKU advertised | |
| Units ordered same SKU (7 day) | attributedUnitsOrdered7dSameSKU | Total number of units ordered within 7 days of ad click where the purchased SKU was the same as the SKU advertised | |
| Units ordered same SKU (14 day) | attributedUnitsOrdered14dSameSKU | Total number of units ordered within 14 days of ad click where the purchased SKU was the same as the SKU advertised | |
| Units ordered same SKU (30 day) | attributedUnitsOrdered30dSameSKU | Total number of units ordered within 30 days of ad click where the purchased SKU was the same as the SKU advertised | |
| ASINS | Units ordered other SKU | unitsOrderedOtherSKU | Total number of units ordered within of a click on an ad where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day |
| Units ordered other SKU (1 day) | attributedUnitsOrdered1dOtherSKU | Total number of units ordered within 1 day of an ad click where the purchased SKU was different from the SKU advertised | |
| Units ordered other SKU (7 day) | attributedUnitsOrdered7dOtherSKU | Total number of units ordered within 7 days of an ad click where the purchased SKU was different from the SKU advertised | |
| Units ordered other SKU (14 day) | attributedUnitsOrdered14dOtherSKU | Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised | |
| Units ordered other SKU (30 day) | attributedUnitsOrdered30dOtherSKU | Total number of units ordered within 30 days of an ad click where the purchased SKU was different from the SKU advertised | |
| Sales other SKU | salesOtherSKU | Total value of sales occurring within a period of an ad click where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day | |
| Sales other SKU (1 day) | attributedSales1dOtherSKU | Total value of sales occurring within 1 day of an ad click where the purchased SKU was different from the SKU advertised | |
| Sales other SKU (7 day) | attributedSales7dOtherSKU | Total value of sales occurring within 7 days of an ad click where the purchased SKU was different from the SKU advertised | |
| Sales other SKU (14 day) | attributedSales14dOtherSKU | Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised | |
| Sales other SKU (30 day) | attributedSales30dOtherSKU | Total value of sales occurring within 30 days of an ad click where the purchased SKU was different from the SKU advertised | |
| KEYWORDS | Top of search impression share | topofsearchimpressionshare | The percentage of top-of-search impressions earned out of all the top-of-search impressions that were eligible for a given date range |
| DEPRECATED | 7 days RoAS | 7daysRoAS | The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend. Please note that this field will be removed on 2024-01-10 |
| 7 days conversion rate(%) | 7dayCtcRate | The conversion rate is Orders (7 day) / Clicks * 100. Please note that this field will be removed on 2024-01-10 | |
| 1 day conversion rate(%) | 1dayCtcRate | The conversion rate is Orders (1 day) / Clicks * 100. Please note that this field will be removed on 2024-01-10 | |
| 30 days conversion rate(%) | 30dayCtcRate | The conversion rate is Orders (30 day) / Clicks * 100. Please note that this field will be removed on 2024-01-10 | |
| 14 days conversion rate(%) | 14dayCtcRate | The conversion rate is Orders (14 day) / Clicks * 100. Please note that this field will be removed on 2024-01-10 | |
| 7 days ACoS | 7daysACoS | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100. Please note that this field will be removed on 2024-01-10 | |
| 1 day ACoS | 1daysACoS | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100. Please note that this field will be removed on 2024-01-10 | |
| 30 days ACoS | 30daysACoS | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100. Please note that this field will be removed on 2024-01-10 | |
| 14 days ACoS | 14daysACoS | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100. Please note that this field will be removed on 2024-01-10 | |
| 1 day RoAS | 1daysRoAS | The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend. Please note that this field will be removed on 2024-01-10 | |
| 14 days RoAS | 14daysRoAS | The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend. Please note that this field will be removed on 2024-01-10 | |
| 30 days RoAS | 30daysRoAS | The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend. Please note that this field will be removed on 2024-01-10 | |
| 14 days Kindle edition normalized pages read | kindleEditionNormalizedPagesRead14d | Number of attributed Kindle edition normalized pages read within 14 days of ad click. Please note that this field will be removed on 2024-01-10 | |
| 14 days Kindle edition normalized pages royalties | kindleEditionNormalizedPagesRoyalties14d | The estimated royalties of attributed estimated Kindle edition normalized pages within 14 days of ad click. Please note that this field will be removed on 2024-01-10 | |
| BASIC | Impressions | impressions | The number of times ads were displayed |
| Clicks | clicks | The number of times your ads were clicked | |
| Spend | cost | Total cost of all clicks. Can be divided by clicks to obtain average CPC | |
| CPC | cpc | Cost per click, spend divided by the number of clicks. CPC = Spend / Clicks | |
| CTR (%) | ctr | Click through rate, clicks divided by the number of impressions. CTR = Clicks / Impressions | |
| ACOS | acos | The percentage of your sales that you spend on advertising. This is calculated by dividing your spend by sales attributed to your ads. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | |
| ACOS (14 day) | ACOS14day | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100 | |
| ROAS | roas | The revenue you receive from your advertising investment. This is calculated by dividing sales attributed to your ads by your spend. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | |
| ROAS (14 day) | ROAS14day | The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend | |
| CONVERSIONS | Orders | orders | Orders is the number of Amazon orders placed by shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day |
| Orders (14 day) | attributedConversions14d | The number of Amazon orders placed by shoppers attributed to your ads within 14 days of clicking | |
| Orders same SKU | ordersSameSKU | Number of attributed conversion events occurring within a click on ad where the purchased SKU was the same as the one advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | |
| Orders same SKU (14 day) | attributedConversions14dSameSKU | Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised | |
| Conversion rate (%) | conversionRate | The conversion rate is Orders / Clicks * 100. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | |
| Conversion rate (14 day) | CTCrate14day | The conversion rate is Orders (14 day) / Clicks * 100 | |
| NTB orders | attributedOrdersNewToBrand14d | The number of first-time orders for products within the brand over a 1-year period. Has 14 day attribution | |
| SALES | Sales | sales | Sales is the total value of products sold to shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day |
| Sales (14 day) | attributedSales14d | The total value of products sold to shoppers attributed to your ads within 14 days of clicking | |
| Sales same SKU | salesSameSKU | Total value of sales occurring within a period of ad click where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | |
| Sales same SKU (14 day) | attributedSales14dSameSKU | Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised | |
| NTB sales | attributedSalesNewToBrand14d | The total sales (in local currency) of new-to-brand orders. Has 14 day attribution | |
| ORDERS | NTB units ordered | attributedUnitsOrderedNewToBrand14d | Number of attributed new-to-brand units ordered within 14 days of view on ad |
| Units sold (vendor) | unitsSold14d | Number of attributed units sold within 14 days of click on an ad. Vendor-only field | |
| KEYWORDS | Search term impression rank | searchTermImpressionRank | Account-level ad-attributed impression rank for search terms |
| Search term impression share | searchTermImpressionShare | Account-level ad-attributed impression share for search terms | |
| VIDEO | vCTR | vctr | Click-through rate for views (clicks divided by views) |
| VTR | vtr | View-through rate (vtr). Views divided by impressions | |
| Video views (5 sec) | video5SecondViews | The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter) | |
| Video view 5 sec rate | video5SecondViewRate | The percentage of impressions where the customer watched the complete video or 5 seconds of the video (whichever is shorter) | |
| Video views (100%) | videoCompleteViews | The number of impressions where the video was viewed to 100% | |
| Video views (25%) | videoFirstQuartileViews | The number of impressions where the video was viewed to 25% | |
| Video views (50%) | videoMidpointViews | The number of impressions where the video was viewed to 50% | |
| Video views (75%) | videoThirdQuartileViews | The number of impressions where the video was viewed to 75% | |
| Video unmutes | videoUnmutes | The number of impressions where a customer unmuted the video | |
| Video viewable impressions | videoViewableImpressions | Number of impressions that met the Media Ratings Council (MRC) viewability standard (50 percent of the ad viewable with two seconds playback completed) | |
| DEPRECATED | 14 days conversion rate(%) | 14dayCtcRate | The conversion rate is Orders (14 day) / Clicks * 100. Please note that this field will be removed on 2024-01-10 |
| 14 days ACoS | 14daysACoS | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100. Please note that this field will be removed on 2024-01-10 | |
| 14 days RoAS | 14daysRoAS | The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend. Please note that this field will be removed on 2024-01-10 | |
| BASIC | Impressions | impressions | The number of times ads were displayed |
| Clicks | clicks | The number of times your ads were clicked | |
| Spend | cost | Total cost of all clicks. Can be divided by clicks to obtain average CPC | |
| Spend (EUR) | cost_eur | Advertising cost converted to euros | |
| Spend (GBP) | cost_gbp | Advertising cost converted to British pound sterling | |
| Spend (USD) | cost_usd | Advertising cost converted to US dollars | |
| CPC | cpc | Cost per click, spend divided by the number of clicks. CPC = Spend / Clicks | |
| CTR (%) | ctr | Click through rate, clicks divided by the number of impressions. CTR = Clicks / Impressions | |
| Viewable Impressions | viewImpressions | Estimated number of impressions that meet the Media Rating Council's (MRC) standard for viewability | |
| Frequency | avgImpressionsFrequency | Average number of times unique users were exposed to an ad over the lifetime of the campaign. Only works with daily breakdowns | |
| Reach | cumulativeReach | Total number of unique users exposed to an ad from either a campaign, ad group, or product ad over the lifetime of the campaign or the past six months, whichever is shorter. This metric is updated daily and only works with daily breakdowns | |
| ACOS | acos | The percentage of your sales that you spend on advertising. This is calculated by dividing your spend by sales attributed to your ads. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | |
| ACOS (1 day) | ACOS1day | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100 | |
| ACOS (7 day) | ACOS7day | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100 | |
| ACOS (14 day) | ACOS14day | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100 | |
| ACOS (30 day) | ACOS30day | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100 | |
| ROAS | roas | The revenue you receive from your advertising investment. This is calculated by dividing sales attributed to your ads by your spend. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | |
| ROAS (1 day) | ROAS1day | The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend | |
| ROAS (7 day) | ROAS7day | The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend | |
| ROAS (14 day) | ROAS14day | The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend | |
| ROAS (30 day) | ROAS30day | The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend | |
| CONVERSIONS | Orders | orders | Orders is the number of Amazon orders placed by shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day |
| Orders (1 day) | attributedConversions1d | The number of Amazon orders placed by shoppers attributed to your ads within 1 day of clicking | |
| Orders (7 day) | attributedConversions7d | The number of Amazon orders placed by shoppers attributed to your ads within 7 days of clicking | |
| Orders (14 day) | attributedConversions14d | The number of Amazon orders placed by shoppers attributed to your ads within 14 days of clicking | |
| Orders (30 day) | attributedConversions30d | The number of Amazon orders placed by shoppers attributed to your ads within 30 days of clicking | |
| Orders same SKU | ordersSameSKU | Number of attributed conversion events occurring within a click on ad where the purchased SKU was the same as the one advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | |
| Orders same SKU (1 day) | attributedConversions1dSameSKU | Number of attributed conversion events occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised | |
| Orders same SKU (7 day) | attributedConversions7dSameSKU | Number of attributed conversion events occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised | |
| Orders same SKU (14 day) | attributedConversions14dSameSKU | Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised | |
| Orders same SKU (30 day) | attributedConversions30dSameSKU | Number of attributed conversion events occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised | |
| Conversion rate (%) | conversionRate | The conversion rate is Orders / Clicks * 100. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | |
| Conversion rate (1 day) | CTCrate1day | The conversion rate is Orders (1 day) / Clicks * 100 | |
| Conversion rate (7 day) | CTCrate7day | The conversion rate is Orders (7 day) / Clicks * 100 | |
| Conversion rate (14 day) | CTCrate14day | The conversion rate is Orders (14 day) / Clicks * 100 | |
| Conversion rate (30 day) | CTCrate30day | The conversion rate is Orders (30 day) / Clicks * 100 | |
| NTB orders | attributedOrdersNewToBrand14d | The number of first-time orders for products within the brand over a 1-year period. Has 14 day attribution | |
| Orders (view-attributed) | viewAttributedConversions14d | Number of attributed conversion events occurring within 14 days of view on ad | |
| Detail page views | detailpageviews | Number of detail page views occurring within 14 days of an ad click or view | |
| Add to cart | addtocart | Number of times shoppers added a brand's products to their cart, attributed to an ad view or click | |
| Add to cart rate | addtocartrate | Number of times shoppers added a brand's products to their cart, attributed to an ad view or click | |
| Add to cart clicks | addtocartclicks | Number of times shoppers added a brand's products to their cart, attributed to an ad click | |
| NTB detail page views | newtobranddetailpageviews | The number of new detail page views from shoppers who have not previously viewed a detail page with an ASIN of the same brand in past 365 days and who either clicked or viewed an ad | |
| NTB detail page view clicks | newtobranddetailpageviewclicks | Number of new-to-brand detail page views for all the brands' products, attributed to an ad click | |
| SALES | Sales | sales | Sales is the total value of products sold to shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day |
| Sales (1 day) | attributedSales1d | The total value of products sold to shoppers attributed to your ads within 1 day of clicking | |
| Sales (7 day) | attributedSales7d | The total value of products sold to shoppers attributed to your ads within 7 days of clicking | |
| Sales (14 day) | attributedSales14d | The total value of products sold to shoppers attributed to your ads within 14 days of clicking | |
| Sales (30 day) | attributedSales30d | The total value of products sold to shoppers attributed to your ads within 30 days of clicking | |
| Sales same SKU | salesSameSKU | Total value of sales occurring within a period of ad click where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | |
| Sales same SKU (1 day) | attributedSales1dSameSKU | Total value of sales occurring within 1 day of ad click where the purchased SKU was the same as the SKU advertised | |
| Sales same SKU (7 day) | attributedSales7dSameSKU | Total value of sales occurring within 7 days of ad click where the purchased SKU was the same as the SKU advertised | |
| Sales same SKU (14 day) | attributedSales14dSameSKU | Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised | |
| Sales same SKU (30 day) | attributedSales30dSameSKU | Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised | |
| NTB sales | attributedSalesNewToBrand14d | The total sales (in local currency) of new-to-brand orders. Has 14 day attribution | |
| Sales (view-attributed) | viewAttributedSales14d | Number of attributed sales occurring within 14 days of view on ad | |
| ORDERS | NTB units ordered | attributedUnitsOrderedNewToBrand14d | Number of attributed new-to-brand units ordered within 14 days of view on ad |
| Units ordered (view-attributed) | viewAttributedUnitsOrdered14d | Number of attributed units ordered within 14 days of view on ad | |
| Units sold (vendor) | unitsSold14d | Number of attributed units sold within 14 days of click on an ad. Vendor-only field | |
| ASINS | Units ordered other SKU | unitsOrderedOtherSKU | Total number of units ordered within of a click on an ad where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day |
| Units ordered other SKU (1 day) | attributedUnitsOrdered1dOtherSKU | Total number of units ordered within 1 day of an ad click where the purchased SKU was different from the SKU advertised | |
| Units ordered other SKU (7 day) | attributedUnitsOrdered7dOtherSKU | Total number of units ordered within 7 days of an ad click where the purchased SKU was different from the SKU advertised | |
| Units ordered other SKU (14 day) | attributedUnitsOrdered14dOtherSKU | Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised | |
| Units ordered other SKU (30 day) | attributedUnitsOrdered30dOtherSKU | Total number of units ordered within 30 days of an ad click where the purchased SKU was different from the SKU advertised | |
| Sales other SKU | salesOtherSKU | Total value of sales occurring within a period of an ad click where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day | |
| Sales other SKU (1 day) | attributedSales1dOtherSKU | Total value of sales occurring within 1 day of an ad click where the purchased SKU was different from the SKU advertised | |
| Sales other SKU (7 day) | attributedSales7dOtherSKU | Total value of sales occurring within 7 days of an ad click where the purchased SKU was different from the SKU advertised | |
| Sales other SKU (14 day) | attributedSales14dOtherSKU | Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised | |
| Sales other SKU (30 day) | attributedSales30dOtherSKU | Total value of sales occurring within 30 days of an ad click where the purchased SKU was different from the SKU advertised | |
| KEYWORDS | Branded searches | brandedsearches | The number of searches that included the name of your brand occurring within 14 days of an ad click or view |
| Branded search clicks | brandedsearchesclicks | The number of searches that included the name of your brand occurring within 14 days of an ad click | |
| VIDEO | Video views (100%) | videoCompleteViews | The number of impressions where the video was viewed to 100% |
| Video views (25%) | videoFirstQuartileViews | The number of impressions where the video was viewed to 25% | |
| Video views (50%) | videoMidpointViews | The number of impressions where the video was viewed to 50% | |
| Video views (75%) | videoThirdQuartileViews | The number of impressions where the video was viewed to 75% | |
| Video unmutes | videoUnmutes | The number of impressions where a customer unmuted the video | |
| DEPRECATED | 7 days RoAS | 7daysRoAS | The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend. Please note that this field will be removed on 2024-01-10 |
| 7 days conversion rate(%) | 7dayCtcRate | The conversion rate is Orders (7 day) / Clicks * 100. Please note that this field will be removed on 2024-01-10 | |
| 1 day conversion rate(%) | 1dayCtcRate | The conversion rate is Orders (1 day) / Clicks * 100. Please note that this field will be removed on 2024-01-10 | |
| 30 days conversion rate(%) | 30dayCtcRate | The conversion rate is Orders (30 day) / Clicks * 100. Please note that this field will be removed on 2024-01-10 | |
| 14 days conversion rate(%) | 14dayCtcRate | The conversion rate is Orders (14 day) / Clicks * 100. Please note that this field will be removed on 2024-01-10 | |
| 7 days ACoS | 7daysACoS | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100. Please note that this field will be removed on 2024-01-10 | |
| 1 day ACoS | 1daysACoS | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100. Please note that this field will be removed on 2024-01-10 | |
| 30 days ACoS | 30daysACoS | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100. Please note that this field will be removed on 2024-01-10 | |
| 14 days ACoS | 14daysACoS | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100. Please note that this field will be removed on 2024-01-10 | |
| 1 day RoAS | 1daysRoAS | The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend. Please note that this field will be removed on 2024-01-10 | |
| 14 days RoAS | 14daysRoAS | The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend. Please note that this field will be removed on 2024-01-10 | |
| 30 days RoAS | 30daysRoAS | The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend. Please note that this field will be removed on 2024-01-10 |