Field list for Amazon Ads (Vendor Central)

104 metrics and 284 dimensions available

CategoryFieldCodeTypeDescription
TIMEYearyeardim
Year of weekyearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
Day of week (Mon-Sun)dayOfWeekdim
Datedatedim
Start datestartDatedim
End dateendDatedim
ACCOUNTBrand nameaccountNamedim
Brand IDaccountIDdim
CAMPAIGNBid plusbidPlusdimBid Plus
Campaign namecampaignNamedimAdvertiser created campaign name
Campaign typecampaignTypedimOne of ‘headlineSearch’ or ‘sponsoredProducts’
Campaign budget typecampaignBudgetTypedimOne of ‘daily’ or ‘lifetime’
Campaign statuscampaignStatusdimCampaign’s current status
Campaign budgetcampaignBudgetdimThe campaign budget
Campaign placementplacementdimCampaign placement on website
Targeting typetargetingTypedimCampaign targeting type
CURRENCYCurrencycurrencydim
AD METRICSImpressionsimpressionsmetTotal ad impressions
ClicksclicksmetThe number of clicks
SpendcostmetTotal cost of all clicks. Can be divided by clicks to obtain average CPC
CPCcpcmetCost per click, spend divided by the number of clicks. CPC = Spend / Clicks
CONVERSION METRICS1 day total orders attributedConversions1dmetNumber of attributed conversion events occurring within 1 day of click on ad
7 day total ordersattributedConversions7dmetNumber of attributed conversion events occurring within 7 days of click on ad
14 day total ordersattributedConversions14dmetNumber of attributed conversion events occurring within 14 days of click on ad
30 day total ordersattributedConversions30dmetNumber of attributed conversion events occurring within 30 days of click on ad
1 day total orders same SKUattributedConversions1dSameSKUmetNumber of attributed conversion events occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised
7 day total orders same SKU attributedConversions7dSameSKUmetNumber of attributed conversion events occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised
14 day total orders same SKUattributedConversions14dSameSKUmetNumber of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
30 day total orders same SKUattributedConversions30dSameSKUmetNumber of attributed conversion events occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised
SALE METRICS1 day total salesattributedSales1dmetNumber of attributed sales occurring within 1 day of click on ad
7 day total salesattributedSales7dmetNumber of attributed sales occurring within 7 days of click on ad
14 day total salesattributedSales14dmetNumber of attributed sales occurring within 14 days of click on ad
30 day total salesattributedSales30dmetNumber of attributed sales occurring within 30 days of click on ad
1 day total sales same SKUattributedSales1dSameSKUmetAggregate value of attributed sales occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised
7 day total sales same SKUattributedSales7dSameSKUmetAggregate value of attributed sales occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised
14 day total sales same SKUattributedSales14dSameSKUmetAggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
30 day total sales same SKUattributedSales30dSameSKUmetAggregate value of attributed sales occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised
ORDER METRICS1 day total unitsattributedUnitsOrdered1dmetNumber of attributed units ordered within 1 day of click on ad
7 days total unitsattributedUnitsOrdered7dmetNumber of attributed units ordered within 7 days of click on ad
14 days total unitsattributedUnitsOrdered14dmetNumber of attributed units ordered within 14 days of click on ad
30 days total unitsattributedUnitsOrdered30dmetNumber of attributed units ordered within 30 days of click on ad
ACOS METRICS1 day ACoS 1daysACoSmet1 day advertising cost of sales,ACoS = total spend ÷ total sales x 100
7 days ACoS 7daysACoSmet7 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
14 days ACoS 14daysACoSmet14 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
30 days ACoS 30daysACoSmet30 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
ROAS METRICS1 day RoAS 1daysRoASmet1 day return on advertising spend RoAS = total sales ÷ total cost
7 days RoAS 7daysRoASmet7 day return on advertising spend RoAS = total sales ÷ total cost
14 days RoAS 14daysRoASmet14 day return on advertising spend RoAS = total sales ÷ total cost
30 days RoAS 30daysRoASmet30 day return on advertising spend RoAS = total sales ÷ total cost
TIMEYearyeardim
Year of weekyearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
Day of week (Mon-Sun)dayOfWeekdim
Datedatedim
Start datestartDatedim
End dateendDatedim
ACCOUNTBrand nameaccountNamedim
Brand IDaccountIDdim
CAMPAIGNCampaign namecampaignNamedimAdvertiser created campaign name
Campaign typecampaignTypedimOne of ‘headlineSearch’ or ‘sponsoredProducts’
Campaign budget typecampaignBudgetTypedimOne of ‘daily’ or ‘lifetime’
Campaign statuscampaignStatusdimCampaign’s current status
Campaign budgetcampaignBudgetdimThe campaign budget
Targeting typetargetingTypedimCampaign targeting type
KEYWORDSKeyword IDkeywordIddimID of the keyword used in bid
Keyword textkeywordTextdimText of the keyword or phrase used in bid
Keyword match typematchTypedimType of matching for the keyword or phrase used in bid. Must be one of: broad, phrase, or exact
CURRENCYCurrencycurrencydim
AD METRICSImpressionsimpressionsmetTotal ad impressions
ClicksclicksmetThe number of clicks
SpendcostmetTotal cost of all clicks. Can be divided by clicks to obtain average CPC
CPCcpcmetCost per click, spend divided by the number of clicks. CPC = Spend / Clicks
CTR (%)ctrmetCTR, Clicks divided by the number of impression. CTR = clicks / impression
CONVERSION METRICS1 day total orders attributedConversions1dmetNumber of attributed conversion events occurring within 1 day of click on ad
7 day total ordersattributedConversions7dmetNumber of attributed conversion events occurring within 7 days of click on ad
14 day total ordersattributedConversions14dmetNumber of attributed conversion events occurring within 14 days of click on ad
30 day total ordersattributedConversions30dmetNumber of attributed conversion events occurring within 30 days of click on ad
1 day total orders same SKUattributedConversions1dSameSKUmetNumber of attributed conversion events occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised
7 day total orders same SKU attributedConversions7dSameSKUmetNumber of attributed conversion events occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised
14 day total orders same SKUattributedConversions14dSameSKUmetNumber of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
30 day total orders same SKUattributedConversions30dSameSKUmetNumber of attributed conversion events occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised
1 day conversion rate(%)1dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
7 days conversion rate(%)7dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
14 days conversion rate(%)14dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
30 days conversion rate(%)30dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
SALE METRICS1 day total salesattributedSales1dmetNumber of attributed sales occurring within 1 day of click on ad
7 day total salesattributedSales7dmetNumber of attributed sales occurring within 7 days of click on ad
14 day total salesattributedSales14dmetNumber of attributed sales occurring within 14 days of click on ad
30 day total salesattributedSales30dmetNumber of attributed sales occurring within 30 days of click on ad
1 day total sales same SKUattributedSales1dSameSKUmetAggregate value of attributed sales occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised
7 day total sales same SKUattributedSales7dSameSKUmetAggregate value of attributed sales occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised
14 day total sales same SKUattributedSales14dSameSKUmetAggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
30 day total sales same SKUattributedSales30dSameSKUmetAggregate value of attributed sales occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised
ORDER METRICS1 day total unitsattributedUnitsOrdered1dmetNumber of attributed units ordered within 1 day of click on ad
7 days total unitsattributedUnitsOrdered7dmetNumber of attributed units ordered within 7 days of click on ad
14 days total unitsattributedUnitsOrdered14dmetNumber of attributed units ordered within 14 days of click on ad
30 days total unitsattributedUnitsOrdered30dmetNumber of attributed units ordered within 30 days of click on ad
ACOS METRICS1 day ACoS 1daysACoSmet1 day advertising cost of sales,ACoS = total spend ÷ total sales x 100
7 days ACoS 7daysACoSmet7 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
14 days ACoS 14daysACoSmet14 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
30 days ACoS 30daysACoSmet30 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
ROAS METRICS1 day RoAS 1daysRoASmet1 day return on advertising spend RoAS = total sales ÷ total cost
7 days RoAS 7daysRoASmet7 day return on advertising spend RoAS = total sales ÷ total cost
14 days RoAS 14daysRoASmet14 day return on advertising spend RoAS = total sales ÷ total cost
30 days RoAS 30daysRoASmet30 day return on advertising spend RoAS = total sales ÷ total cost
TIMEYearyeardim
Year of weekyearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
Day of week (Mon-Sun)dayOfWeekdim
Datedatedim
Start datestartDatedim
End dateendDatedim
ACCOUNTBrand nameaccountNamedim
Brand IDaccountIDdim
CAMPAIGNCampaign namecampaignNamedimAdvertiser created campaign name
Campaign typecampaignTypedimOne of ‘headlineSearch’ or ‘sponsoredProducts’
Campaign budget typecampaignBudgetTypedimOne of ‘daily’ or ‘lifetime’
Campaign statuscampaignStatusdimCampaign’s current status
Campaign budgetcampaignBudgetdimThe campaign budget
Targeting typetargetingTypedimCampaign targeting type
KEYWORDSKeyword IDkeywordIddimID of the keyword used in bid
Keyword textkeywordTextdimText of the keyword or phrase used in bid
Keyword match typematchTypedimType of matching for the keyword or phrase used in bid. Must be one of: broad, phrase, or exact
Customer search termquerydimQuery text
CURRENCYCurrencycurrencydim
AD METRICSImpressionsimpressionsmetTotal ad impressions
ClicksclicksmetThe number of clicks
SpendcostmetTotal cost of all clicks. Can be divided by clicks to obtain average CPC
CPCcpcmetCost per click, spend divided by the number of clicks. CPC = Spend / Clicks
CTR (%)ctrmetCTR, Clicks divided by the number of impression. CTR = clicks / impression
CONVERSION METRICS1 day total orders attributedConversions1dmetNumber of attributed conversion events occurring within 1 day of click on ad
7 day total ordersattributedConversions7dmetNumber of attributed conversion events occurring within 7 days of click on ad
14 day total ordersattributedConversions14dmetNumber of attributed conversion events occurring within 14 days of click on ad
30 day total ordersattributedConversions30dmetNumber of attributed conversion events occurring within 30 days of click on ad
1 day total orders same SKUattributedConversions1dSameSKUmetNumber of attributed conversion events occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised
7 day total orders same SKU attributedConversions7dSameSKUmetNumber of attributed conversion events occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised
14 day total orders same SKUattributedConversions14dSameSKUmetNumber of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
30 day total orders same SKUattributedConversions30dSameSKUmetNumber of attributed conversion events occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised
1 day conversion rate(%)1dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
7 days conversion rate(%)7dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
14 days conversion rate(%)14dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
30 days conversion rate(%)30dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
SALE METRICS1 day total salesattributedSales1dmetNumber of attributed sales occurring within 1 day of click on ad
7 day total salesattributedSales7dmetNumber of attributed sales occurring within 7 days of click on ad
14 day total salesattributedSales14dmetNumber of attributed sales occurring within 14 days of click on ad
30 day total salesattributedSales30dmetNumber of attributed sales occurring within 30 days of click on ad
1 day total sales same SKUattributedSales1dSameSKUmetAggregate value of attributed sales occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised
7 day total sales same SKUattributedSales7dSameSKUmetAggregate value of attributed sales occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised
14 day total sales same SKUattributedSales14dSameSKUmetAggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
30 day total sales same SKUattributedSales30dSameSKUmetAggregate value of attributed sales occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised
ORDER METRICS1 day total unitsattributedUnitsOrdered1dmetNumber of attributed units ordered within 1 day of click on ad
7 days total unitsattributedUnitsOrdered7dmetNumber of attributed units ordered within 7 days of click on ad
30 days total unitsattributedUnitsOrdered30dmetNumber of attributed units ordered within 30 days of click on ad
ACOS METRICS1 day ACoS 1daysACoSmet1 day advertising cost of sales,ACoS = total spend ÷ total sales x 100
7 days ACoS 7daysACoSmet7 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
14 days ACoS 14daysACoSmet14 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
30 days ACoS 30daysACoSmet30 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
ROAS METRICS1 day RoAS 1daysRoASmet1 day return on advertising spend RoAS = total sales ÷ total cost
7 days RoAS 7daysRoASmet7 day return on advertising spend RoAS = total sales ÷ total cost
14 days RoAS 14daysRoASmet14 day return on advertising spend RoAS = total sales ÷ total cost
30 days RoAS 30daysRoASmet30 day return on advertising spend RoAS = total sales ÷ total cost
TIMEYearyeardim
Year of weekyearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
Day of week (Mon-Sun)dayOfWeekdim
Datedatedim
Start datestartDatedim
End dateendDatedim
ACCOUNTBrand nameaccountNamedim
Brand IDaccountIDdim
CAMPAIGNCampaign namecampaignNamedimAdvertiser created campaign name
Campaign typecampaignTypedimOne of ‘headlineSearch’ or ‘sponsoredProducts’
Campaign budget typecampaignBudgetTypedimOne of ‘daily’ or ‘lifetime’
Campaign statuscampaignStatusdimCampaign’s current status
Campaign budgetcampaignBudgetdimThe campaign budget
Targeting typetargetingTypedimCampaign targeting type
KEYWORDSCustomer search termquerydimQuery text
Target IDtargetIddimID of the targeting expression used in a bid
Targeting expressiontargetingExpressiondimA string representation of your expression object in targeting clauses
Targeting texttargetingTextdimA resolved string representation of your expression object in targeting clauses
CURRENCYCurrencycurrencydim
AD METRICSImpressionsimpressionsmetTotal ad impressions
ClicksclicksmetThe number of clicks
SpendcostmetTotal cost of all clicks. Can be divided by clicks to obtain average CPC
CPCcpcmetCost per click, spend divided by the number of clicks. CPC = Spend / Clicks
CTR (%)ctrmetCTR, Clicks divided by the number of impression. CTR = clicks / impression
CONVERSION METRICS1 day total orders attributedConversions1dmetNumber of attributed conversion events occurring within 1 day of click on ad
7 day total ordersattributedConversions7dmetNumber of attributed conversion events occurring within 7 days of click on ad
14 day total ordersattributedConversions14dmetNumber of attributed conversion events occurring within 14 days of click on ad
30 day total ordersattributedConversions30dmetNumber of attributed conversion events occurring within 30 days of click on ad
1 day total orders same SKUattributedConversions1dSameSKUmetNumber of attributed conversion events occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised
7 day total orders same SKU attributedConversions7dSameSKUmetNumber of attributed conversion events occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised
14 day total orders same SKUattributedConversions14dSameSKUmetNumber of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
30 day total orders same SKUattributedConversions30dSameSKUmetNumber of attributed conversion events occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised
1 day conversion rate(%)1dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
7 days conversion rate(%)7dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
14 days conversion rate(%)14dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
30 days conversion rate(%)30dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
SALE METRICS1 day total salesattributedSales1dmetNumber of attributed sales occurring within 1 day of click on ad
7 day total salesattributedSales7dmetNumber of attributed sales occurring within 7 days of click on ad
14 day total salesattributedSales14dmetNumber of attributed sales occurring within 14 days of click on ad
30 day total salesattributedSales30dmetNumber of attributed sales occurring within 30 days of click on ad
1 day total sales same SKUattributedSales1dSameSKUmetAggregate value of attributed sales occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised
7 day total sales same SKUattributedSales7dSameSKUmetAggregate value of attributed sales occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised
14 day total sales same SKUattributedSales14dSameSKUmetAggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
30 day total sales same SKUattributedSales30dSameSKUmetAggregate value of attributed sales occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised
ORDER METRICS1 day total unitsattributedUnitsOrdered1dmetNumber of attributed units ordered within 1 day of click on ad
7 days total unitsattributedUnitsOrdered7dmetNumber of attributed units ordered within 7 days of click on ad
30 days total unitsattributedUnitsOrdered30dmetNumber of attributed units ordered within 30 days of click on ad
ACOS METRICS1 day ACoS 1daysACoSmet1 day advertising cost of sales,ACoS = total spend ÷ total sales x 100
7 days ACoS 7daysACoSmet7 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
14 days ACoS 14daysACoSmet14 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
30 days ACoS 30daysACoSmet30 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
ROAS METRICS1 day RoAS 1daysRoASmet1 day return on advertising spend RoAS = total sales ÷ total cost
7 days RoAS 7daysRoASmet7 day return on advertising spend RoAS = total sales ÷ total cost
14 days RoAS 14daysRoASmet14 day return on advertising spend RoAS = total sales ÷ total cost
30 days RoAS 30daysRoASmet30 day return on advertising spend RoAS = total sales ÷ total cost
TIMEYearyeardim
Year of weekyearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
Day of week (Mon-Sun)dayOfWeekdim
Datedatedim
Start datestartDatedim
End dateendDatedim
ACCOUNTBrand nameaccountNamedim
Brand IDaccountIDdim
CAMPAIGNCampaign namecampaignNamedimAdvertiser created campaign name
Campaign budgetcampaignBudgetdimThe campaign budget
Targeting typetargetingTypedimCampaign targeting type
AD GROUPAd group IdadGroupIddimUnique AdGroup ID
Ad group nameadGroupNamedimUnique AdGroup name
AD METRICSImpressionsimpressionsmetTotal ad impressions
ClicksclicksmetThe number of clicks
SpendcostmetTotal cost of all clicks. Can be divided by clicks to obtain average CPC
CPCcpcmetCost per click, spend divided by the number of clicks. CPC = Spend / Clicks
CONVERSION METRICS1 day total orders attributedConversions1dmetNumber of attributed conversion events occurring within 1 day of click on ad
7 day total ordersattributedConversions7dmetNumber of attributed conversion events occurring within 7 days of click on ad
14 day total ordersattributedConversions14dmetNumber of attributed conversion events occurring within 14 days of click on ad
30 day total ordersattributedConversions30dmetNumber of attributed conversion events occurring within 30 days of click on ad
1 day total orders same SKUattributedConversions1dSameSKUmetNumber of attributed conversion events occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised
7 day total orders same SKU attributedConversions7dSameSKUmetNumber of attributed conversion events occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised
14 day total orders same SKUattributedConversions14dSameSKUmetNumber of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
30 day total orders same SKUattributedConversions30dSameSKUmetNumber of attributed conversion events occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised
SALE METRICS1 day total salesattributedSales1dmetNumber of attributed sales occurring within 1 day of click on ad
7 day total salesattributedSales7dmetNumber of attributed sales occurring within 7 days of click on ad
14 day total salesattributedSales14dmetNumber of attributed sales occurring within 14 days of click on ad
30 day total salesattributedSales30dmetNumber of attributed sales occurring within 30 days of click on ad
1 day total sales same SKUattributedSales1dSameSKUmetAggregate value of attributed sales occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised
7 day total sales same SKUattributedSales7dSameSKUmetAggregate value of attributed sales occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised
14 day total sales same SKUattributedSales14dSameSKUmetAggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
30 day total sales same SKUattributedSales30dSameSKUmetAggregate value of attributed sales occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised
ORDER METRICS1 day total unitsattributedUnitsOrdered1dmetNumber of attributed units ordered within 1 day of click on ad
7 days total unitsattributedUnitsOrdered7dmetNumber of attributed units ordered within 7 days of click on ad
14 days total unitsattributedUnitsOrdered14dmetNumber of attributed units ordered within 14 days of click on ad
30 days total unitsattributedUnitsOrdered30dmetNumber of attributed units ordered within 30 days of click on ad
TIMEYearyeardim
Year of weekyearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
Day of week (Mon-Sun)dayOfWeekdim
Datedatedim
Start datestartDatedim
End dateendDatedim
ACCOUNTBrand nameaccountNamedim
Brand IDaccountIDdim
CAMPAIGNCampaign namecampaignNamedimAdvertiser created campaign name
Targeting typetargetingTypedimCampaign targeting type
AD GROUPAd group IdadGroupIddimUnique AdGroup ID
Ad group nameadGroupNamedimUnique AdGroup name
KEYWORDSKeyword IDkeywordIddimID of the keyword used in bid
Keyword textkeywordTextdimText of the keyword or phrase used in bid
Keyword match typematchTypedimType of matching for the keyword or phrase used in bid. Must be one of: broad, phrase, or exact
ASINSAdvertised SKUskudimThe SKU that is being advertised. Not available for vendors.
ASINasindimUnique ASIN advertised
Other ASINotherAsindimA non-dimensional metric
CURRENCYCurrencycurrencydim
ASINS1 day units ordered other SKUattributedUnitsOrdered1dOtherSKUmetNumber of other ASIN (SKU) units sold. 1 day
7 day units ordered other SKUattributedUnitsOrdered7dOtherSKUmetNumber of other ASIN (SKU) units sold. 7 days
14 day units ordered other SKUattributedUnitsOrdered14dOtherSKUmetNumber of other ASIN (SKU) units sold. 14 days
30 day units ordered other SKUattributedUnitsOrdered30dOtherSKUmetNumber of other ASIN (SKU) units sold. 30 days
1 day sales other SKUattributedSales1dOtherSKUmetSales for another ASIN (SKU). 1 day
7 day sales other SKUattributedSales7dOtherSKUmetSales for another ASIN (SKU). 7 days
14 day sales other SKUattributedSales14dOtherSKUmetSales for another ASIN (sku). 14 days
30 day sales other SKUattributedSales30dOtherSKUmetSales for another ASIN (sku). 30 days
TIMEYearyeardim
Year of weekyearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
Day of week (Mon-Sun)dayOfWeekdim
Datedatedim
Start datestartDatedim
End dateendDatedim
ACCOUNTBrand nameaccountNamedim
Brand IDaccountIDdim
CAMPAIGNCampaign namecampaignNamedimAdvertiser created campaign name
Campaign budgetcampaignBudgetdimThe campaign budget
Targeting typetargetingTypedimCampaign targeting type
AD GROUPAd group IdadGroupIddimUnique AdGroup ID
Ad group nameadGroupNamedimUnique AdGroup name
ASINSAdvertised SKUskudimThe SKU that is being advertised. Not available for vendors.
ASINasindimUnique ASIN advertised
CURRENCYCurrencycurrencydim
AD METRICSImpressionsimpressionsmetTotal ad impressions
ClicksclicksmetThe number of clicks
SpendcostmetTotal cost of all clicks. Can be divided by clicks to obtain average CPC
CPCcpcmetCost per click, spend divided by the number of clicks. CPC = Spend / Clicks
CTR (%)ctrmetCTR, Clicks divided by the number of impression. CTR = clicks / impression
CONVERSION METRICS1 day total orders attributedConversions1dmetNumber of attributed conversion events occurring within 1 day of click on ad
7 day total ordersattributedConversions7dmetNumber of attributed conversion events occurring within 7 days of click on ad
14 day total ordersattributedConversions14dmetNumber of attributed conversion events occurring within 14 days of click on ad
30 day total ordersattributedConversions30dmetNumber of attributed conversion events occurring within 30 days of click on ad
1 day total orders same SKUattributedConversions1dSameSKUmetNumber of attributed conversion events occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised
7 day total orders same SKU attributedConversions7dSameSKUmetNumber of attributed conversion events occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised
14 day total orders same SKUattributedConversions14dSameSKUmetNumber of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
30 day total orders same SKUattributedConversions30dSameSKUmetNumber of attributed conversion events occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised
1 day conversion rate(%)1dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
7 days conversion rate(%)7dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
14 days conversion rate(%)14dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
30 days conversion rate(%)30dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
SALE METRICS1 day total salesattributedSales1dmetNumber of attributed sales occurring within 1 day of click on ad
7 day total salesattributedSales7dmetNumber of attributed sales occurring within 7 days of click on ad
14 day total salesattributedSales14dmetNumber of attributed sales occurring within 14 days of click on ad
30 day total salesattributedSales30dmetNumber of attributed sales occurring within 30 days of click on ad
1 day total sales same SKUattributedSales1dSameSKUmetAggregate value of attributed sales occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised
7 day total sales same SKUattributedSales7dSameSKUmetAggregate value of attributed sales occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised
14 day total sales same SKUattributedSales14dSameSKUmetAggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
30 day total sales same SKUattributedSales30dSameSKUmetAggregate value of attributed sales occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised
ORDER METRICS1 day total unitsattributedUnitsOrdered1dmetNumber of attributed units ordered within 1 day of click on ad
7 days total unitsattributedUnitsOrdered7dmetNumber of attributed units ordered within 7 days of click on ad
14 days total unitsattributedUnitsOrdered14dmetNumber of attributed units ordered within 14 days of click on ad
30 days total unitsattributedUnitsOrdered30dmetNumber of attributed units ordered within 30 days of click on ad
ACOS METRICS1 day ACoS 1daysACoSmet1 day advertising cost of sales,ACoS = total spend ÷ total sales x 100
7 days ACoS 7daysACoSmet7 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
14 days ACoS 14daysACoSmet14 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
30 days ACoS 30daysACoSmet30 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
ROAS METRICS1 day RoAS 1daysRoASmet1 day return on advertising spend RoAS = total sales ÷ total cost
7 days RoAS 7daysRoASmet7 day return on advertising spend RoAS = total sales ÷ total cost
14 days RoAS 14daysRoASmet14 day return on advertising spend RoAS = total sales ÷ total cost
30 days RoAS 30daysRoASmet30 day return on advertising spend RoAS = total sales ÷ total cost
TIMEYearyeardim
Year of weekyearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
Day of week (Mon-Sun)dayOfWeekdim
Datedatedim
ACCOUNTBrand nameaccountNamedim
Brand IDaccountIDdim
CAMPAIGNCampaign namecampaignNamedimAdvertiser created campaign name
Campaign typecampaignTypedimOne of ‘headlineSearch’ or ‘sponsoredProducts’
Campaign budget typecampaignBudgetTypedimOne of ‘daily’ or ‘lifetime’
Campaign statuscampaignStatusdimCampaign’s current status
Campaign budgetcampaignBudgetdimThe campaign budget
AD METRICSImpressionsimpressionsmetTotal ad impressions
ClicksclicksmetThe number of clicks
SpendcostmetTotal cost of all clicks. Can be divided by clicks to obtain average CPC
CPCcpcmetCost per click, spend divided by the number of clicks. CPC = Spend / Clicks
CONVERSION METRICS14 day total orders same SKUattributedConversions14dSameSKUmetNumber of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
SALE METRICS14 day total salesattributedSales14dmetNumber of attributed sales occurring within 14 days of click on ad
14 day total sales same SKUattributedSales14dSameSKUmetAggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
ACOS METRICS14 days ACoS 14daysACoSmet14 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
ROAS METRICS14 days RoAS 14daysRoASmet14 day return on advertising spend RoAS = total sales ÷ total cost
TIMEYearyeardim
Year of weekyearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
Day of week (Mon-Sun)dayOfWeekdim
Datedatedim
ACCOUNTBrand nameaccountNamedim
Brand IDaccountIDdim
CAMPAIGNCampaign namecampaignNamedimAdvertiser created campaign name
Campaign typecampaignTypedimOne of ‘headlineSearch’ or ‘sponsoredProducts’
Campaign budget typecampaignBudgetTypedimOne of ‘daily’ or ‘lifetime’
Campaign statuscampaignStatusdimCampaign’s current status
Campaign budgetcampaignBudgetdimThe campaign budget
Campaign placementplacementdimCampaign placement on website
AD METRICSImpressionsimpressionsmetTotal ad impressions
ClicksclicksmetThe number of clicks
SpendcostmetTotal cost of all clicks. Can be divided by clicks to obtain average CPC
CPCcpcmetCost per click, spend divided by the number of clicks. CPC = Spend / Clicks
CONVERSION METRICS14 day total orders same SKUattributedConversions14dSameSKUmetNumber of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
SALE METRICS14 day total salesattributedSales14dmetNumber of attributed sales occurring within 14 days of click on ad
14 day total sales same SKUattributedSales14dSameSKUmetAggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
ACOS METRICS14 days ACoS 14daysACoSmet14 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
ROAS METRICS14 days RoAS 14daysRoASmet14 day return on advertising spend RoAS = total sales ÷ total cost
TIMEYearyeardim
Year of weekyearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
Day of week (Mon-Sun)dayOfWeekdim
Datedatedim
ACCOUNTBrand nameaccountNamedim
Brand IDaccountIDdim
CAMPAIGNCampaign IDcampaignIddimUnique campaign ID
Campaign namecampaignNamedimAdvertiser created campaign name
Campaign typecampaignTypedimOne of ‘headlineSearch’ or ‘sponsoredProducts’
Campaign budget typecampaignBudgetTypedimOne of ‘daily’ or ‘lifetime’
Campaign statuscampaignStatusdimCampaign’s current status
Campaign budgetcampaignBudgetdimThe campaign budget
AD GROUPAd group IdadGroupIddimUnique AdGroup ID
Ad group nameadGroupNamedimUnique AdGroup name
KEYWORDSKeyword IDkeywordIddimID of the keyword used in bid
Keyword textkeywordTextdimText of the keyword or phrase used in bid
Keyword match typematchTypedimType of matching for the keyword or phrase used in bid. Must be one of: broad, phrase, or exact
CURRENCYCurrencycurrencydim
AD METRICSImpressionsimpressionsmetTotal ad impressions
ClicksclicksmetThe number of clicks
SpendcostmetTotal cost of all clicks. Can be divided by clicks to obtain average CPC
CPCcpcmetCost per click, spend divided by the number of clicks. CPC = Spend / Clicks
CTR (%)ctrmetCTR, Clicks divided by the number of impression. CTR = clicks / impression
CONVERSION METRICS14 day total ordersattributedConversions14dmetNumber of attributed conversion events occurring within 14 days of click on ad
14 day total orders same SKUattributedConversions14dSameSKUmetNumber of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
14 days conversion rate(%)14dayCtcRatemetConversion Rate (%) = attributedConversion / Clicks * 100
SALE METRICS14 day total salesattributedSales14dmetNumber of attributed sales occurring within 14 days of click on ad
14 day total sales same SKUattributedSales14dSameSKUmetAggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
ACOS METRICS14 days ACoS 14daysACoSmet14 days advertising cost of sales,ACoS = total spend ÷ total sales x 100
ROAS METRICS14 days RoAS 14daysRoASmet14 day return on advertising spend RoAS = total sales ÷ total cost
TIMEYearyeardim
Year of weekyearOfWeekdim
Year of week (Mon-Sun)yearOfWeekIsodim
Year & monthyearMonthdim
Monthmonthdim
Year & week (Sun-Sat)yearWeekdim
Year & week (Mon-Sun)yearWeekIsodim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekIsodim
Day of monthdayOfMonthdim
Day of week (Sun-Sat)dayOfWeekNamedim
Day of week (Mon-Sun)dayOfWeekNameIsodim
Day of week (Mon-Sun)dayOfWeekdim
Datedatedim
ACCOUNTBrand nameaccountNamedim
Brand IDaccountIDdim
CAMPAIGNCampaign IDcampaignIddimUnique campaign ID
Campaign namecampaignNamedimAdvertiser created campaign name
Campaign typecampaignTypedimOne of ‘headlineSearch’ or ‘sponsoredProducts’
Campaign budget typecampaignBudgetTypedimOne of ‘daily’ or ‘lifetime’
Campaign statuscampaignStatusdimCampaign’s current status
Campaign budgetcampaignBudgetdimThe campaign budget
AD METRICSImpressionsimpressionsmetTotal ad impressions
ClicksclicksmetThe number of clicks
SpendcostmetTotal cost of all clicks. Can be divided by clicks to obtain average CPC
CONVERSION METRICS14 day total ordersattributedConversions14dmetNumber of attributed conversion events occurring within 14 days of click on ad
14 day total orders same SKUattributedConversions14dSameSKUmetNumber of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised
SALE METRICS14 day total salesattributedSales14dmetNumber of attributed sales occurring within 14 days of click on ad
14 day total sales same SKUattributedSales14dSameSKUmetAggregate value of attributed sales occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised