Metric list for Mailchimp

FieldCode
 
SENT & OPENED
Emails sentemails_sent
Emails deliveredemails_delivered
Delivery rate (%)deliveryrate_perc
Unique opensunique_opens
Total opensopens_total
Open rate (%)openrate_perc
 
BOUNCES
Bouncesbounces
Bounce rate (%)bouncerate_perc
Hard bounceshard_bounces
Soft bouncessoft_bounces
Syntax errorssyntax_errors
 
FORWARDS
Forwardsforwards_count
Forward opensforwards_opens
 
ABUSE REPORTS
Abuse reportsabuse_reports
Abuse report rate (%)abuserate_perc
 
UNSUBSCRIPTIONS
Unsubscribesunsubscribed
Unsubscription rate (%)unsubscriptionrate_perc
 
CLICKS
Unique clicksunique_clicks
Total clicksclicks_total
Unique subscriber clicksunique_subscriber_clicks
Click rate (%)clickrate_perc
 
LIKES
Facebook likesfacebook_likes
Unique likesunique_likes
Recipient likesrecipient_likes
 
INDUSTRY STATS
Industry open rate (%)industry_open_rate_perc
Industry click rate (%)industry_click_rate_perc
Industry bounce rate (%)industry_bounce_rate_perc
Industry unsubscription rate (%)industry_unsub_rate_perc
Industry abuse report rate (%)industry_abuse_rate_perc
 
A/B TESTING
Unique opens Aunique_opens_a
Unique opens Bunique_opens_b
Total opens Aopens_a
Total opens Bopens_b
Bounces Abounces_a
Bounces Bbounces_b
Forwards Aforwards_a
Forwards Bforwards_b
Forward opens Aforwards_opens_a
Forward opens Bforwards_opens_b
Abuse reports Aabuse_reports_a
Abuse reports Babuse_reports_b
Unsubscriptions Aunsubs_a
Unsubscriptions Bunsubs_b
Recipient clicks Arecipients_click_a
Recipient clicks Brecipients_click_b
 
LIST (ALL-TIME TOTALS)
Membersmember_count
Unsubscribeslist_unsubscribe_count
Cleaned countcleaned_count
Member count since last sendmember_count_since_send
Unsubscribed count since last sendunsubscribe_count_since_send
Cleaned count since last sendcleaned_count_since_send
Campaign countcampaign_count
List open rate (%)list_open_rate_perc
List click rate (%)list_click_rate_perc
List subscription rateavg_sub_rate
List unsubscription rateavg_unsub_rate
 
LIST METRICS BY TIME
Members importedmembers_added
Opt-insoptins
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