Metric list for Facebook Insights

FieldCode
 
PAGE LIKES
Total likespage_fans
New likespage_fan_adds
Unlikespage_fan_removes
Net likesNetFanGrowth
Net likes growth rateFanGrowthRate_perc
Likes churn rateFanChurnRate_perc
Page likers (fans) online per daypage_fans_online_per_day
 
REACH
Total reachpage_impressions_unique
Organic reachpage_impressions_organic_unique
Paid reachpage_impressions_paid_unique
Viral reachpage_impressions_viral_unique
% of reach from organicOrganicReachPerc
% of reach from paidPaidReachPerc
% of reach from viralViralReachPerc
Total reach of postspage_posts_impressions_unique
Paid reach of postspage_posts_impressions_paid_unique
Organic reach of postspage_posts_impressions_organic_unique
Viral reach of postspage_posts_impressions_viral_unique
People visiting your pagepage_views_unique
Reach div. by page likers (fans)FansReachedPerc
Viral reach amplification %ViralReachAmplification
Post reach (page likers [fans] only)post_impressions_fan_unique
Post impressions (page likers [fans] only)post_impressions_fan
 
ENGAGEMENT & SHARING
Engaged userspage_engaged_users
Engagement rate (% of reached people who clicked)EngagedUserPerc
Positive actionspage_positive_feedback
People taking positive actionspage_positive_feedback_unique
Likespage_likes
Sharespage_shares
Commentspage_comments
Negative actionspage_negative_feedback
People taking negative actionspage_negative_feedback_unique
Negative action rate (% of reached people who took negative action)NegativeActionRate_perc
Content clickspage_consumptions
People clicking your contentpage_consumptions_unique
Content storiespage_stories
 
POST ACTIONS
Likes on postpost_likes_on_post
Likes on post sharespost_likes_on_shares
Comments on postpost_comments_on_post
Comments on post sharespost_comments_on_shares
Top-level post commentspost_comments_toplevel
Shares on postpost_shares_on_post
Shares on post sharespost_shares_on_shares
Post link clickspost_link_clicks
Post unique link clickspost_link_clicks_unique
Post other clickspost_other_clicks
Post unique other clickspost_other_clicks_unique
Post photo viewspost_photo_views
Post unique photo viewspost_photo_views_unique
 
POST REACTIONS
Total post reactionspost_reactions_total
Post reactions: likepost_reactions_like
Post reactions: lovepost_reactions_love
Post reactions: wowpost_reactions_wow
Post reactions: hahapost_reactions_haha
Post reactions: sadpost_reactions_sorry
Post reactions: angrypost_reactions_anger
Post reactions: thankfulpost_reactions_thankful
Post reactions: pridepost_reactions_pride
 
CONTENT IMPRESSIONS
Total page viewspage_views
Total impressionspage_impressions
Paid impressionspage_impressions_paid
Organic impressionspage_impressions_organic
Viral impressionspage_impressions_viral
Total impressions of postspage_posts_impressions
Paid impressions of postspage_posts_impressions_paid
Organic impressions of postspage_posts_impressions_organic
Viral impressions of postspage_posts_impressions_viral
 
VIDEO VIEWS
Total video viewspage_video_views
Unique video viewspage_video_views_unique
Organic video viewspage_video_views_organic
Paid video viewspage_video_views_paid
Auto-played video viewspage_video_views_autoplayed
Clicked to play video viewspage_video_views_click_to_play
Total video views with sound onpost_video_views_sound_on
Total video view time (s)post_video_view_time
Organic video view time (s)post_video_view_time_organic
Paid video view time (s)post_video_view_time_paid
Avg. video view time (s)avg_post_video_view_time
 
VIDEO 30-SECOND VIEWS
Total 30s video viewspage_video_complete_views_30s
Unique 30s video viewspage_video_complete_views_30s_unique
Organic 30s video viewspage_video_complete_views_30s_organic
Paid 30s video viewspage_video_complete_views_30s_paid
Auto-played 30s video viewspage_video_complete_views_30s_autoplayed
Clicked to play 30s video viewspage_video_complete_views_30s_click_to_play
Watch 30s rate (%)video_watch_30s_rate_perc
Unique watch 30s rate (%)video_watch_30s_rate_unique_perc
Organic watch 30s rate (%)video_watch_30s_rate_organic_perc
Paid watch 30s rate (%)video_watch_30s_rate_paid_perc
Auto-played watch 30s rate (%)video_watch_30s_rate_autoplayed_perc
Clicked to play watch 30s rate (%)video_watch_30s_rate_click_to_play_perc
 
VIDEO 10-SECOND VIEWS
Total 10s video viewspost_video_views_10s
Unique 10s video viewspost_video_views_10s_unique
Organic 10s video viewspost_video_views_10s_organic
Paid 10s video viewspost_video_views_10s_paid
Auto-played 10s video viewspost_video_views_10s_autoplayed
Clicked to play 10s video viewspost_video_views_10s_click_to_play
10s video views with sound onpost_video_views_10s_sound_on
Watch 10s rate (%)post_video_watch_10s_rate_perc
Unique watch 10s rate (%)post_video_watch_10s_rate_unique_perc
Organic watch 10s rate (%)post_video_watch_10s_rate_organic_perc
Paid watch 10s rate (%)post_video_watch_10s_rate_paid_perc
Auto-played watch 10s rate (%)post_video_watch_10s_rate_autoplayed_perc
Clicked to play watch 10s rate (%)post_video_watch_10s_rate_click_to_play_perc
 
VIDEO REACTIONS (VIDEO-DIMENSIONS ONLY)
Total video reactionsvideo_reactions_total
Video reactions: likevideo_reactions_like
Video reactions: lovevideo_reactions_love
Video reactions: wowvideo_reactions_wow
Video reactions: hahavideo_reactions_haha
Video reactions: sadvideo_reactions_sorry
Video reactions: angryvideo_reactions_anger
Video reactions: thankfulvideo_reactions_thankful
Video reactions: pridevideo_reactions_pride
 
CHECK-INS
Check-inspage_places_checkin_total
People checking inpage_places_checkin_total_unique
Check-ins using mobilepage_places_checkin_mobile
People checking in using mobilepage_places_checkin_mobile_unique
 
APPLICATION INSTALLATIONS
Total installationsapplication_installed_users
New installationsapplication_installation_adds
Removed installationsapplication_installation_removes
Net growth of installation baseNetInstallationGrowth
Net growth rate of installation baseInstallationGrowthRate
Installation base churn rateInstallationChurnRate
Active usersapplication_active_users
Canvas page viewsapplication_canvas_views
 
APPLICATION USAGE
Likes created via appapplication_like_adds
Likes removed via appapplication_like_removes
Comments created via appapplication_comment_adds
Photos added via appapplication_photos
Shares created via appapplication_shares
Status updates created via appapplication_status_updates
Stream stories created via appapplication_stream_stories
Blocks of the appapplication_block_adds
Block removalsapplication_block_removes
 
APPLICATION FB API USAGE
API callsapplication_api_calls
API errorsapplication_api_errors
API error rateFBAPIerrorRate
Canvas page HTTP errorsapplication_canvas_errors