Supermetrics brings all your marketing data into Google Sheets, Google Data Studio, Excel, BigQuery, Snowflake, Redshift, Azure
| Category | Field | Code | Description |
|---|---|---|---|
| PAGE LIKES | Total likes | page_fans | The total number of people who have liked your Page |
| New likes | page_fan_adds | The number of new people who have liked your Page | |
| Page followers | page_followers | Number of page followers | |
| New likes (unique users) | page_fan_adds_unique | The number of new people who have liked your Page (Unique users) | |
| Unlikes | page_fan_removes | ||
| Unlikes (unique users) | page_fan_removes_unique | The number of Unlikes of your Page (Unique users) | |
| Net likes | NetFanGrowth | New likes minus unlikes | |
| Net likes growth rate (%) | FanGrowthRate_perc | Growth rate of your page likes | |
| Likes churn rate (%) | FanChurnRate_perc | ||
| Page likers (fans) online per day | page_fans_online_per_day | The number of your fans who saw any posts on Facebook on a given day | |
| REACH | Total reach | page_impressions_unique | The number of people who have seen any content associated with your Page |
| Organic reach | page_impressions_organic_unique | The number of people who saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page | |
| Paid reach | page_impressions_paid_unique | Number of people who saw a sponsored story or Ad about your Page | |
| Viral reach | page_impressions_viral_unique | The number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place | |
| Non-viral reach | page_impressions_nonviral_unique | The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page | |
| % of reach from organic | OrganicReachPerc | The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution | |
| % of reach from paid | PaidReachPerc | The number of times any content from your Page or about your Page entered a person's screen through paid distribution such as an ad | |
| % of reach from viral | ViralReachPerc | The number of times any content from your Page or about your Page entered a person's screen with social information attached | |
| % of reach from non-viral | NonViralReachPerc | The number of times any content from your Page entered a person's screen | |
| Total reach of posts | page_posts_impressions_unique | The number of people who saw any of your Page posts | |
| Paid reach of posts | page_posts_impressions_paid_unique | ||
| Organic reach of posts | page_posts_impressions_organic_unique | ||
| Viral reach of posts | page_posts_impressions_viral_unique | ||
| Non-viral reach of posts | page_posts_impressions_nonviral_unique | ||
| Reach div. by page likers (fans) | FansReachedPerc | Reach divided by likes of your page | |
| Viral reach amplification % | ViralReachAmplification | Rate at which your reach was amplified by viral reach | |
| Non-viral reach amplification % | NonViralReachAmplification | Rate at which your reach was amplified by non-viral reach | |
| Post reach (page likers [fans] only) | post_impressions_fan_unique | ||
| Post impressions (page likers [fans] only) | post_impressions_fan | ||
| ENGAGEMENT & SHARING | Page post engagements | page_post_engagements | The number of times people have engaged with your posts through likes, comments and shares and more |
| Negative actions | page_negative_feedback | The number of times people took a negative action (e.g., un-liked or hid a post) | |
| People taking negative actions | page_negative_feedback_unique | The number of people who took a negative action (e.g., un-liked or hid a post) | |
| Negative action rate (%) | NegativeActionRate_perc | Rate of negative actions (eg. unlike, post hide) relative to reach | |
| All clicks | page_all_clicks | Total number of clicks on all content types in the page such as links, videos, images, etc | |
| Link clicks | page_link_clicks | The number of clicks, taps, or swipes on links within your content | |
| Other clicks | page_other_clicks | The number of non-link clicks, taps, or swipes within your content | |
| Photo view clicks | page_photo_view_clicks | The number of clicks, taps, or swipes on your photo content | |
| Video play clicks | page_video_play_clicks | The number of clicks, taps, or swipes on your video content | |
| People clicking your content | page_consumptions_unique | The number of people who clicked on any of your content | |
| POST ACTIONS | Likes on post | post_likes_on_post | |
| Comments on post | post_comments_on_post | ||
| Top-level post comments | post_comments_toplevel | ||
| Shares on post | post_shares_on_post | ||
| Post link clicks | post_link_clicks | ||
| Post unique link clicks | post_link_clicks_unique | ||
| Post other clicks | post_other_clicks | ||
| Post unique other clicks | post_other_clicks_unique | ||
| Post photo views | post_photo_views | ||
| Post unique photo views | post_photo_views_unique | ||
| Post engaged users | post_engaged_users | The number of people who clicked anywhere in your posts | |
| Post engagement rate | PostEngagedUserPerc | Percent of reached people who engaged with your post. Calculated with Post engaged users/Post reach | |
| POST REACTIONS | Total post reactions | post_reactions_total | Total post reactions by type |
| Post reactions: like | post_reactions_like | Total "like" reactions of a post | |
| Post reactions: love | post_reactions_love | Total "love" reactions of a post | |
| Post reactions: wow | post_reactions_wow | Total "wow" reactions of a post | |
| Post reactions: haha | post_reactions_haha | Total "haha" reactions of a post | |
| Post reactions: sad | post_reactions_sorry | Total "sorry" reactions of a post | |
| Post reactions: angry | post_reactions_anger | Total "anger" reactions of a post | |
| Post reactions: thankful | post_reactions_thankful | ||
| Post reactions: pride | post_reactions_pride | ||
| CONTENT IMPRESSIONS | Total page views | page_views | Number of times any tabs (e.g. Timeline, photo) of page's profile has been visited |
| Total impressions | page_impressions | The total number of impressions seen of any content associated with your Page | |
| Paid impressions | page_impressions_paid | The number of impressions of a Sponsored Story or Ad pointing to your Page | |
| Organic impressions | page_impressions_organic | The number of times people saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page | |
| Viral impressions | page_impressions_viral | The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place | |
| Non-viral impressions | page_impressions_nonviral | The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page | |
| Total impressions of posts | page_posts_impressions | The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more | |
| Paid impressions of posts | page_posts_impressions_paid | The number of times your Page's posts entered a person's screen through paid distribution such as an ad | |
| Organic impressions of posts | page_posts_impressions_organic | The number of times your Page's posts entered a person's screen through unpaid distribution | |
| Viral impressions of posts | page_posts_impressions_viral | The number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page | |
| Non-viral impressions of posts | page_posts_impressions_nonviral | The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page | |
| VIDEO VIEWS | Organic complete video views | post_video_complete_views_organic | The number of times your videos played from the beginning to 95%, or more, of its length, by organic reach |
| Unique organic complete video views | post_video_complete_views_organic_unique | The number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach | |
| Paid complete video views | post_video_complete_views_paid | The number of times your promoted videos played from the beginning to 95%, or more, of its length | |
| Unique paid complete video views | post_video_complete_views_paid_unique | The number of people who viewed your promoted videos from the beginning to 95%, or more, of its length | |
| Total video views | page_video_views | Total number of times page's videos have been viewed for more than 3 seconds | |
| Unique video views | page_video_views_unique | Total number of times page's videos have been played for unique people for more than 3 seconds | |
| Organic video views | page_video_views_organic | Total number of times page's videos have been viewed for more than 3 seconds by organic reach | |
| Paid video views | page_video_views_paid | Total number of times page's promoted videos have been viewed for more than 3 seconds | |
| Auto-played video views | page_video_views_autoplayed | The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds | |
| Clicked to play video views | page_video_views_click_to_play | The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play | |
| Total video views with sound on | post_video_views_sound_on | Number of times your video was viewed with sound on for 3 seconds or viewed to the end, whichever happened first | |
| Total video view time (s) | post_video_view_time | The total number of seconds your video was watched, including replays and views less than 3 seconds. Returns 0 for reshared videos | |
| Organic video view time (s) | post_video_view_time_organic | The total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos | |
| Paid video view time (s) | post_video_view_time_paid | The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds | |
| Avg. video view time (s) | avg_post_video_view_time | The average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016 | |
| Total 60s video views | post_video_views_60s_excludes_shorter | The number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer | |
| Total 15s video views | post_video_views_15s | The number of times your videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds | |
| VIDEO 30-SECOND VIEWS | Total 30s video views | page_video_complete_views_30s | Total number of times page's videos have been viewed for more than 30 seconds |
| Unique 30s video views | page_video_complete_views_30s_unique | The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds | |
| Organic 30s video views | page_video_complete_views_30s_organic | The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach | |
| Paid 30s video views | page_video_complete_views_30s_paid | The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds | |
| Auto-played 30s video views | page_video_complete_views_30s_autoplayed | The number of times your Page's automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds | |
| Clicked to play 30s video views | page_video_complete_views_30s_click_to_play | The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play | |
| Watch 30s rate (%) | page_video_watch_30s_rate_perc | ||
| Unique watch 30s rate (%) | page_video_watch_30s_rate_unique_perc | ||
| Organic watch 30s rate (%) | page_video_watch_30s_rate_organic_perc | ||
| Paid watch 30s rate (%) | page_video_watch_30s_rate_paid_perc | ||
| Auto-played watch 30s rate (%) | page_video_watch_30s_rate_autoplayed_perc | ||
| Clicked to play watch 30s rate (%) | page_video_watch_30s_rate_click_to_play_perc | ||
| VIDEO AD BREAK | Page crossposted video ad break impressions | page_daily_video_ad_break_ad_impressions_crossposted | The total number of times an ad was shown during ad breaks in crossposted videos |
| Page crossposted video ad break earnings | page_daily_video_ad_break_earnings_crossposted | The average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook | |
| Page crossposted video ad break CPM | page_daily_video_ad_break_cpm_crossposted | An estimate of the amount you earned from ad breaks in crossposted videos, based on the number of impressions and CPM of ads shown | |
| Page owned video ad break impressions | page_daily_video_ad_break_ad_owned | The total number of times an ad was shown during ad breaks in owned videos | |
| Page owned video ad break earnings | page_daily_video_ad_break_earnings_owned | The average amount paid by advertisers for 1,000 of impressions of their ads in a owned videos. This is a gross number and includes the amount paid to Facebook | |
| Page owned video ad break CPM | page_daily_video_ad_break_cpm_owned | An estimate of the amount you earned from ad breaks in owned videos, based on the number of impressions and CPM of ads shown | |
| Post video ad break impressions | post_video_ad_break_ad_impressions | The total number of times an ad was shown during ad breaks in your videos | |
| Post video ad break earnings | post_video_ad_break_earnings | The average amount paid by advertisers for 1,000 impressions of their ads in your videos. This number also includes the amount paid to Facebook | |
| Post video ad break CPM | post_video_ad_break_ad_cpm | An estimate of the amount you earned from ad breaks in your videos, based on the number of impressions and CPM of ads shown | |
| VIDEO AD BREAK (VIDEO-DIMENSIONS ONLY) | Total video ad break impressions | total_video_ad_break_ad_impressions | Number of times an ad was shown during your video's ad breaks |
| Total video ad break CPM | total_video_ad_break_ad_cpm | The average amount paid by advertisers for 1,000 impressions of their ads in your video, in U.S. cents. This number also includes the amount paid to Facebook | |
| Total video ad break earnings | total_video_ad_break_earnings | An estimate of the amount you earned from ad breaks in your video, in U.S. cents, based on the number of impressions and CPM of ads shown | |
| VIDEO REACTIONS (VIDEO-DIMENSIONS ONLY) | Total video reactions | video_reactions_total | |
| Video reactions: like | video_reactions_like | ||
| Video reactions: love | video_reactions_love | ||
| Video reactions: wow | video_reactions_wow | ||
| Video reactions: haha | video_reactions_haha | ||
| Video reactions: sad | video_reactions_sorry | ||
| Video reactions: angry | video_reactions_anger | ||
| Video reactions: thankful | video_reactions_thankful | ||
| Video reactions: pride | video_reactions_pride | ||
| REELS | Reels plays | reels_blue_reels_play_count | The number of times your reel starts to play after an impression is already counted. This metric counts reels sessions with 1 millisecond or more of playback. This metric excludes replays |
| Reels reach | reels_impressions_unique | The number of people who saw your reel at least once, whether or not the person played your reel. This metric is different from impressions, which includes multiple views of your reel by the same person. This metric is estimated | |
| Reels avg. time watched | reel_video_avg_time_watched | The average number of milliseconds your reel was played during a single instance of playing it, including time spent replaying your reel. Because this metric includes replays, the value can be greater than the total length of the reel | |
| Reels total reactions | total_reel_video_reactions | Total reels reactions by type | |
| Reels reactions: like | reel_video_likes_by_reaction_type_like | The number of reactions (likes) on your reel | |
| Reels reactions: love | reel_video_likes_by_reaction_type_love | The number of reactions (love) on your reel | |
| Reels reactions: care | reel_video_likes_by_reaction_type_care | The number of reactions (care) on your reel | |
| Reels reactions: haha | reel_video_likes_by_reaction_type_haha | The number of reactions (haha) on your reel | |
| Reels reactions: wow | reel_video_likes_by_reaction_type_wow | The number of reactions (wow) on your reel | |
| Reels reactions: sad | reel_video_likes_by_reaction_type_sad | The number of reactions (sad) on your reel | |
| Reels reactions: angry | reel_video_likes_by_reaction_type_angry | The number of reactions (angry) on your reel | |
| Reels shares | reel_video_social_actions_share | The number of times your reel was shared | |
| Reels comments | reel_video_social_actions_comment | The number of comments on your reel | |
| Reels total view time | reel_video_view_time | The total number of milliseconds your reel played, including time spent replaying your reel | |
| CHECK-INS | Check-ins | page_places_checkin_total | The number of times people checked into a place |
| People checking in | page_places_checkin_total_unique | The number of people who checked into a place | |
| REVIEWS/RECOMMENDATIONS | Rating | review_rating | Rating (1-5 stars) |
| MESSAGING INSIGHTS | Messaging connection count | page_messages_total_messaging_connections | The number of people who have sent a message to your business, not including people who have blocked or reported your business on Messenger |
| New conversations (unique) | page_messages_new_conversations_unique | The number of messaging conversations on Facebook Messenger that began with people who had never messaged with your business before | |
| Blocked conversations count (unique) | page_messages_blocked_conversations_unique | The number of conversations with the Page that have been blocked | |
| Reported conversations count (unique) | page_messages_reported_conversations_unique | The number of conversations from your Page that have been reported by people for reasons such as spam, or containing inappropriate content | |
| DEPRECATED | Check-ins using mobile | page_places_checkin_mobile | The number of times people checked into a place using mobile phones. Please note that this field will be removed on 2024-03-14 |
| Auto-played watch 10s rate (%) | post_video_watch_10s_rate_autoplayed_perc | Please note that this field will be removed on 2024-04-18 | |
| Shares | page_shares | Please note that this field will be removed on 2024-03-14 | |
| People taking positive actions | page_positive_feedback_unique | Please note that this field will be removed on 2024-03-14 | |
| Likes | page_likes | The number of times people took the positive feedback action to like a story or post on the page. Please note that this field will be removed on 2024-03-14 | |
| Positive actions | page_positive_feedback | The number of times people took a positive action. Please note that this field will be removed on 2024-03-14 | |
| Engagement rate (% of reached people who clicked) | EngagedUserPerc | Percent of reached people who engaged with your page or post. Please note that this field will be removed on 2024-03-14 | |
| Engaged users | page_engaged_users | The number of people who engaged with your Page. Engagement includes any click. Please note that this field will be removed on 2024-03-14 | |
| Comments | page_comments | Please note that this field will be removed on 2024-03-14 | |
| Content clicks | page_consumptions | The number of times people clicked on any of your content. Please note that this field will be removed on 2024-03-14 | |
| Content stories | page_stories | The number of stories created about your Page (Stories). Please note that this field will be removed on 2024-03-14 | |
| Likes on post shares | post_likes_on_shares | Please note that this field will be removed on 2024-03-14 | |
| Comments on post shares | post_comments_on_shares | Please note that this field will be removed on 2024-03-14 | |
| People visiting your page | page_views_unique | Page Views from users logged in to Facebook. Please note that this field will be removed on 2024-03-14 | |
| Shares on post shares | post_shares_on_shares | Please note that this field will be removed on 2024-03-14 | |
| Clicked to play watch 10s rate (%) | post_video_watch_10s_rate_click_to_play_perc | Please note that this field will be removed on 2024-04-18 | |
| Total 10s video views | post_video_views_10s | The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. Returns 0 for reshared videos. Please note that this field will be removed on 2024-04-18 | |
| People checking in using mobile | page_places_checkin_mobile_unique | The number of people who checked into a place using mobile phones. Please note that this field will be removed on 2024-03-14 | |
| Unique 10s video views | post_video_views_10s_unique | The number of people who viewed your Page's videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. Please note that this field will be removed on 2024-04-18 | |
| Organic 10s video views | post_video_views_10s_organic | The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. Please note that this field will be removed on 2024-04-18 | |
| Paid 10s video views | post_video_views_10s_paid | The number of times your Page's promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. Please note that this field will be removed on 2024-04-18 | |
| Auto-played 10s video views | post_video_views_10s_autoplayed | The number of times your Page's videos automatically played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. Please note that this field will be removed on 2024-04-18 | |
| Clicked to play 10s video views | post_video_views_10s_click_to_play | The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. Please note that this field will be removed on 2024-04-18 | |
| 10s video views with sound on | post_video_views_10s_sound_on | Please note that this field will be removed on 2024-04-18 | |
| Watch 10s rate (%) | post_video_watch_10s_rate_perc | Please note that this field will be removed on 2024-04-18 | |
| Unique watch 10s rate (%) | post_video_watch_10s_rate_unique_perc | Please note that this field will be removed on 2024-04-18 | |
| Organic watch 10s rate (%) | post_video_watch_10s_rate_organic_perc | Please note that this field will be removed on 2024-04-18 | |
| Paid watch 10s rate (%) | post_video_watch_10s_rate_paid_perc | Please note that this field will be removed on 2024-04-18 |