Metric list for Facebook Insights

FieldCode
 
PAGE FANS (=LIKERS)
Fanspage_fans
New fanspage_fan_adds
Leaving fanspage_fan_removes
Net fan growthNetFanGrowth
Net fan growth rateFanGrowthRate_perc
Fan churn rateFanChurnRate_perc
Friends of fanspage_friends_of_fans
Fans online per daypage_fans_online_per_day
 
REACH
People reachedpage_impressions_unique
Organic reachpage_impressions_organic_unique
Paid reachpage_impressions_paid_unique
Viral reachpage_impressions_viral_unique
% of reach from organicOrganicReachPerc
% of reach from paidPaidReachPerc
% of reach from viralViralReachPerc
People visiting your pagepage_views_unique
Reach/fansFansReachedPerc
Viral reach amplification %ViralReachAmplification
Reached fanspost_impressions_fan_unique
Post impressions (page fans only)post_impressions_fan
 
ENGAGEMENT & SHARING
People clicking your content or pagepage_engaged_users
Engagement rate (% of reached people who clicked)EngagedUserPerc
Positive actionspage_positive_feedback
People taking positive actionspage_positive_feedback_unique
Likespage_likes
Sharespage_shares
Commentspage_comments
Negative actionspage_negative_feedback
People taking negative actionspage_negative_feedback_unique
Negative action rate (% of reached people who took negative action)NegativeActionRate_perc
Content clickspage_consumptions
People clicking your contentpage_consumptions_unique
Content storiespage_stories
 
POST ACTIONS
Post link clickspost_link_clicks
Post unique link clickspost_link_clicks_unique
Post other clickspost_other_clicks
Post unique other clickspost_other_clicks_unique
Post photo viewspost_photo_views
Post unique photo viewspost_photo_views_unique
 
POST REACTIONS
Post reactions: likepost_reactions_like
Post reactions: lovepost_reactions_love
Post reactions: wowpost_reactions_wow
Post reactions: hahapost_reactions_haha
Post reactions: sadpost_reactions_sorry
Post reactions: angrypost_reactions_anger
Post reactions totalpost_reactions_total
 
CONTENT IMPRESSIONS
Pageviewspage_views
Content impressionspage_impressions
Paid content impressionspage_impressions_paid
Organic content impressionspage_impressions_organic
Viral content impressionspage_impressions_viral
 
VIDEOS
Video viewspage_video_views
Unique video viewspage_video_views_unique
Organic video viewspage_video_views_organic
Paid video viewspage_video_views_paid
Autoplay video viewspage_video_views_autoplayed
Click-to-play video viewspage_video_views_click_to_play
Video views 30spage_video_complete_views_30s
Unique video views 30spage_video_complete_views_30s_unique
Organic video views 30spage_video_complete_views_30s_organic
Paid video views 30spage_video_complete_views_30s_paid
Autoplay video views 30spage_video_complete_views_30s_autoplayed
Click-to-play video views 30spage_video_complete_views_30s_click_to_play
Watch 30s rate (%)video_watch_30s_rate_perc
Unique watch 30s rate (%)video_watch_30s_rate_unique_perc
Organic watch 30s rate (%)video_watch_30s_rate_organic_perc
Paid watch 30s rate (%)video_watch_30s_rate_paid_perc
Autoplay watch 30s rate (%)video_watch_30s_rate_autoplayed_perc
Click-to-play watch 30s rate (%)video_watch_30s_rate_click_to_play_perc
Total video view time (s)post_video_view_time
Avg. video view time (s)avg_post_video_view_time
Video views with sound onpost_video_views_sound_on
Video views 10spost_video_views_10s
 
CHECKINS
Checkinspage_places_checkin_total
People checking inpage_places_checkin_total_unique
Checkins using mobilepage_places_checkin_mobile
People checking in using mobilepage_places_checkin_mobile_unique
 
APPLICATION INSTALLATIONS
Total installationsapplication_installed_users
New installationsapplication_installation_adds
Removed installationsapplication_installation_removes
Net growth of installation baseNetInstallationGrowth
Net growth rate of installation baseInstallationGrowthRate
Installation base churn rateInstallationChurnRate
Active usersapplication_active_users
Canvas page viewsapplication_canvas_views
 
APPLICATION USAGE
Likes created via appapplication_like_adds
Likes removed via appapplication_like_removes
Comments created via appapplication_comment_adds
Photos added via appapplication_photos
Shares created via appapplication_shares
Status updates created via appapplication_status_updates
Stream stories created via appapplication_stream_stories
Blocks of the appapplication_block_adds
Block removalsapplication_block_removes
 
APPLICATION FB API USAGE
API callsapplication_api_calls
API errorsapplication_api_errors
API error rateFBAPIerrorRate
Canvas page HTTP errorsapplication_canvas_errors
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