Metric list for Facebook Ads

33 metrics available

CategoryFieldCodeDescription
PERFORMANCEReachreachThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
FrequencyfrequencyThe average number of times each person saw your ad.
ImpressionsimpressionsThe number of times your ads were on screen
Social reach (deprecated)socialreachThe number of people who saw your ad when displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad.
Social impressions (deprecated)socialimpressionsThe number of times your ads were viewed when displayed with social information, which shows Facebook friends who engaged with your Facebook Page or ad.
Actionsactions
People taking action (unique actions)unique_actionsThe number of people who took an action that was attributed to your ads.
Relevance scorerelevance_score_numberA rating from 1 to 10 that estimates how well your target audience is responding to your ad. This score is shown after your ad receives more than 500 impressions.
Social spendsocialspend
Action rate (%)actionrate_perc
People taking action rate % (people taking action/reach)uniqueactionrate_perc
Total action valueaction_value
Return on ad spend (ROAS) %ROAS_perc
Return on ad spend (ROAS)ROAS
Quality rankingquality_score_organicAd's perceived quality compared with ads competing for the same audience.
Engagement Rate Rankingquality_score_ectrAd's expected engagement rate compared with ads competing for the same audience.
Conversion Rate Rankingquality_score_ecvrAd's expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience.
COSTAmount spentcostAmount spent in your account currency
Amount spent (EUR)cost_eurAdvertising cost converted to euros
Amount spent (GBP)cost_gbpAdvertising cost in your account currency
Amount spent (USD)cost_usdAdvertising cost converted to US dollars
Cost per 1000 people reachedCPP
CPMCPMThe average cost for 1,000 impressions.
Cost per any actionCPA
CLICKSLink clickslink_clicks
Unique link clicksunique_action_link_click
Outbound clicksoutbound_clicksThe number of clicks on links that take people off Facebook-owned properties.
Unique outbound clicksunique_outbound_clicksThe number of people who performed an outbound click.
CTR (link)link_CTR_perc
Outbound CTR (%)outbound_CTR_perc
Unique outbound CTR (%)unique_outbound_CTR_perc
Clicks (all)clicks
Unique clicks (all)uniqueclicks
CTR (all)CTR_perc
Unique CTR (all)UCTR_perc
Social clicks (all) (deprecated)socialclicksThe number of clicks (all) when your ad was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad.
Unique social clicks (all) (deprecated)uniquesocialclicksThe number of people who performed a click (all) on your ad when it was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad.
CLICKS COSTCPC (link)CPLC
Cost per unique link clickUCPLC
Cost per outbound clickCPOC
Cost per unique outbound clickUCPOC
CPC (all)CPC
Cost per unique click (all)UCPC
PAGE POST ENGAGEMENTPage engagementspage_engagement
Page likeslike
Page subscribesaction_subscribePage subscribe actions
Page mentions (deprecated)mention
Page tab views (deprecated)tab_view
Post commentscomment
Post engagementspost_engagement
Post reactionspost_like
Post sharespost
Photo viewsphoto_view
Event responsesrsvp
Offer claimsreceive_offer
Check-inscheckin
PAGE POST ENGAGEMENT COSTCost per page engagementcost_per_page_engagement
Cost per page likecost_per_page_like
Cost per page mention (deprecated)cost_per_page_mention
Cost per page tab view (deprecated)cost_per_page_tab_view
Cost per post commentcost_per_post_comment
Cost per post engagementcost_per_post_engagement
Cost per post reactioncost_per_post_reaction
Cost per post sharecost_per_post_share
Cost per photo viewcost_per_photo_view
Cost per event responsecost_per_event_response
Cost per offer claimcost_per_offer_claim
Cost per check-incost_per_checkin
UNIQUE PAGE POST ENGAGEMENTUnique page engagementsunique_action_page_engagement
Unique page likesunique_action_like
Unique page mentions (deprecated)unique_action_mention
Unique page tab views (deprecated)unique_action_tab_view
Unique post commentsunique_action_comment
Unique post engagementsunique_action_post_engagement
Unique post reactionsunique_action_post_reaction
Unique post sharesunique_action_post
Unique photo viewsunique_action_photo_view
Unique event responsesunique_action_rsvp
Unique offer claimsunique_action_receive_offer
Unique check-insunique_action_checkin
Unique landing page viewsunique_landing_page_viewThe number of unique people who landed on your ad's landing page after clicking a link in your ad.
UNIQUE PAGE POST ENGAGEMENT COSTCost per unique page engagementcost_per_unique_action_page_engagement
Cost per unique page likecost_per_unique_page_like
Cost per unique page mention (deprecated)cost_per_unique_page_mention
Cost per unique page tab view (deprecated)cost_per_unique_page_tab_view
Cost per unique post commentcost_per_unique_post_comment
Cost per unique post engagementcost_per_unique_post_engagement
Cost per unique post reactioncost_per_unique_post_reaction
Cost per unique post sharecost_per_unique_post_share
Cost per unique photo viewcost_per_unique_photo_view
Cost per unique event responsecost_per_unique_event_response
Cost per unique offer claimcost_per_unique_offer_claim
Cost per unique check-incost_per_unique_checkin
MESSAGINGNew messaging conversationsnew_messaging_conversations
Messaging conversations startedmessaging_conversations_started
New messaging conversations within 7 daysnew_messaging_conversations_7d
Messaging reply ratemessaging_reply_rate
Blocked message conversationsblocked_message_conversations
MESSAGING COSTCost per new messaging conversationcost_per_new_messaging_conversation
Cost per messaging replycost_per_messaging_reply
MEDIAThree-second video viewsvideo_view
Unique three-second video viewsunique_action_video_view
Ten-second video viewsvideo_10_sec_watched_actionsThe number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.
15-second video views (Deprecated)video_15_sec_watched_actions
30-second video viewsvideo_30_sec_watched_actionsThe number of times your video was watched for an aggregate of at least 30 seconds, or for nearly its total length, whichever happened first.
Video watches at 25%video_p25_watched_actionsThe number of times your video was watched at 25% of its length, including watches that skipped to this point.
Video watches at 50%video_p50_watched_actionsThe number of times your video was watched at 50% of its length, including watches that skipped to this point.
Video watches at 75%video_p75_watched_actionsThe number of times your video was watched at 75% of its length, including watches that skipped to this point.
Video watches at 95%video_p95_watched_actionsThe number of times your video was watched at 95% of its length, including watches that skipped to this point.
Video watches at 100%video_p100_watched_actionsThe number of times your video was watched at 100% of its length, including watches that skipped to this point.
Video average percentage watchedvideo_average_watchedThe average percentage of your video that people watched.
Video average watch timevideo_average_watch_time
Clicks to play videovideo_play
ThruPlay actionsvideo_thruplay_watched_actionsThe number of times your video was played to completion, or for at least 15 seconds.
Unique clicks to play videounique_action_video_play
Avg. canvas view timecanvas_avg_view_timeThe average total time, in seconds, that people spent viewing a Facebook Canvas. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more.
Avg. canvas view percentagecanvas_avg_view_percent_percThe average percentage of the Facebook Canvas that people saw. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more.
MEDIA COSTCost per three-second video viewcost_per_3s_video_view
Cost per ten-second video viewcost_per_10s_video_view
Cost per ThruPlaycost_per_thruplayThe average cost for each ThruPlay.
AWARENESSEstimated ad recall lift (people)estimated_ad_recallersAn estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand Awareness Objective.
Estimated ad recall lift rate (%)estimated_ad_recall_rate_percThe rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand Awareness Objective.
Estimated ad recall lift (lower bound)estimated_ad_recallers_lower_bound
Estimated ad recall lift (upper bound)estimated_ad_recallers_upper_bound
AWARENESS COSTCost per estimated ad recall lift (people)cost_per_estimated_ad_recallersThe average cost for each estimated ad recall lift. This metric is only available for assets in the Brand Awareness Objective.
WEBSITE (FACEBOOK PIXEL)Website conversionsoffsite_conversion
Website conversion rate (%)offsite_conversion_rate_perc
Website adds of payment infooffsite_conversions_fb_pixel_add_payment_info
Website adds to wishlistoffsite_conversions_fb_pixel_add_to_wishlist
Website registrations completedoffsite_conversions_fb_pixel_complete_registration
Website custom conversionsoffsite_conversions_fb_pixel_custom
Website checkouts initiatedoffsite_conversions_fb_pixel_initiate_checkout
Website leadsoffsite_conversions_fb_pixel_lead
Website purchasesoffsite_conversions_fb_pixel_purchase
Website searchesoffsite_conversions_fb_pixel_search
Website content viewsoffsite_conversions_fb_pixel_view_content
Website adds to cartoffsite_conversions_fb_pixel_add_to_cart
Landing page viewslanding_page_views
WEBSITE (FACEBOOK PIXEL) COSTCost per website conversioncost_per_website_conversion
Cost per website add of payment infocost_per_website_add_payment_info
Cost per website add to cartcost_per_website_add_to_cart
Cost per website add to wishlistcost_per_website_add_to_wishlist
Cost per website registration completedcost_per_website_complete_registration
Cost per website custom conversioncost_per_website_custom_conversion
Cost per website checkout initiatedcost_per_offsite_conversions_fb_pixel_initiate_checkoutCost per website checkout initiated.
Cost per website leadcost_per_website_lead
Cost per website purchasecost_per_website_purchase
Cost per website searchcost_per_website_search
Cost per website content viewscost_per_website_view_content
Cost per landing page viewcost_per_landing_page_view
WEBSITE CONVERSION VALUE (FACEBOOK PIXEL)Website conversion valueoffsite_conversion_value
Website purchase ROAS %website_purchase_roas_perc
Website purchase ROASwebsite_purchase_roas
Website adds of payment info conversion valueoffsite_conversion_value_fb_pixel_add_payment_info
Website adds to cart conversion valueoffsite_conversion_value_fb_pixel_add_to_cart
Website adds to wishlist conversion valueoffsite_conversion_value_fb_pixel_add_to_wishlist
Website registrations completed conversion valueoffsite_conversion_value_fb_pixel_complete_registration
Website custom conversions valueoffsite_conversion_value_fb_pixel_custom
Website checkouts initiated conversion valueoffsite_conversion_value_fb_pixel_initiate_checkout
Website leads conversion valueoffsite_conversion_value_fb_pixel_lead
Website purchases conversion valueoffsite_conversion_value_fb_pixel_purchase
Website searches conversion valueoffsite_conversion_value_fb_pixel_search
Website content views conversion valueoffsite_conversion_value_fb_pixel_view_content
MOBILE APP CONVERSION VALUEMobile app adds to cart conversion valueapp_custom_event_fb_mobile_add_to_cartThe conversion value of cart adds made on mobile platforms
APP ACTIONSGame playsgames.plays
Desktop app engagementsapp_engagement
Desktop app installsapp_install
Desktop app story engagementsapp_story
Desktop app usesapp_use
Credit spendscredit_spent
Mobile app achievements unlockedapp_custom_event.fb_mobile_achievement_unlocked
Mobile app adds of payment infoapp_custom_event.fb_mobile_add_payment_info
Mobile app adds to cartapp_custom_event.fb_mobile_add_to_cart
Mobile app adds to wishlistapp_custom_event.fb_mobile_add_to_wishlist
Mobile app registrations completedapp_custom_event.fb_mobile_complete_registration
Mobile app checkouts initiatedapp_custom_event.fb_mobile_initiated_checkout
Mobile app content viewsapp_custom_event.fb_mobile_content_view
Mobile app credits spentapp_custom_event.fb_mobile_spent_credits
Mobile app installsmobile_app_install
Mobile app levels completedapp_custom_event.fb_mobile_level_achieved
Mobile app purchasesapp_custom_event.fb_mobile_purchase
Mobile app ratings submittedapp_custom_event.fb_mobile_rate
Mobile app searchesapp_custom_event.fb_mobile_search
Mobile app sessionsapp_custom_event.fb_mobile_activate_app
Mobile app tutorials completedapp_custom_event.fb_mobile_tutorial_completion
Other mobile app actionsapp_custom_event.other
APP ACTIONS COSTCost per app installcost_per_app_install
Cost per game playcost_per_game_play
Cost per desktop app engagementcost_per_desktop_app_engagement
Cost per desktop app installcost_per_desktop_app_install
Cost per desktop app story engagementcost_per_desktop_app_story_engagement
Cost per desktop app usecost_per_desktop_app_use
Cost per credit spend actioncost_per_credit_spend_action
Cost per mobile app achievement unlockedcost_per_mobile_app_achievement_unlocked
Cost per mobile app add to basketcost_per_mobile_app_add_to_basket
Cost per mobile app add to wishlistcost_per_mobile_app_add_to_wishlist
Cost per mobile app checkout initiatedcost_per_mobile_app_checkout_initiated
Cost per mobile app content viewcost_per_mobile_app_content_view
Cost per mobile app credit spentcost_per_mobile_app_credit_spent
Cost per mobile app installcost_per_mobile_app_install
Cost per mobile app level completedcost_per_mobile_app_level_completed
Cost per mobile app payment info addcost_per_mobile_app_payment_info_add
Cost per mobile app purchasecost_per_mobile_app_purchase
Cost per mobile app rating submittedcost_per_mobile_app_rating_submitted
Cost per mobile app registration completedcost_per_mobile_app_registration_completed
Cost per mobile app searchcost_per_mobile_app_search
Cost per mobile app sessioncost_per_mobile_app_session
Cost per mobile app tutorial completedcost_per_mobile_app_tutorial_completed
Cost per other mobile app actioncost_per_other_mobile_app_action
UNIQUE APP ACTIONSUnique page stories engagementsunique_action_page_storyThe estimated number of people who engaged with page stories
Unique post stories engagementsunique_action_post_storyThe estimated number of people who engaged with post stories
Unique instagram profile engagementsunique_action_instagram_profile_engagementThe estimated number of people who engaged with instagram profile
Unique conversionsunique_action_onsite_conversionThe estimated number of people with onsite conversions
Unique adds to cartunique_action_add_to_cartThe estimated number of people who added items to their cart
Unique store visits with dwellunique_action_store_visit_with_dwellThe estimated number of people visited your stores, attributed to your ads with `Dwell time`
Unique completed registrationsunique_action_complete_registrationThe estimated number of people who registered
Unique purchasesunique_action_purchaseThe estimated number of people who completed at least one purchase
Unique searchesunique_action_searchThe estimated number of people who searched
Unique content viewsunique_action_view_contentThe estimated number of people who viewed content
Unique initiated checkoutsunique_action_initiate_checkoutThe estimated number of people who initiated checkouts
Unique payment info addsunique_action_add_payment_infoThe estimated number of people who submitted payment info
Unique adds to wishlistunique_action_add_to_wishlistThe estimated number of people who added items to their wishlist
Unique leadsunique_action_leadThe estimated number of people with lead events
Unique subscribesunique_action_subscribeThe estimated number of people with subscribe events
Unique credit spendsunique_action_credit_spentThe estimated number of people who spent credits
Unique game playsunique_action_games.plays
Unique desktop app engagementsunique_action_app_engagement
Unique desktop app installsunique_action_app_install
Unique desktop app story engagementsunique_action_app_story
Unique desktop app usesunique_action_app_use
Unique desktop adds to cartunique_action_onsite_app_add_to_cartThe estimated number of people who added items to their cart on desktop app
Unique desktop content viewsunique_action_onsite_app_view_contentThe estimated number of people who viewed content on desktop app
Unique desktop purchasesunique_action_onsite_app_purchaseThe estimated number of people who completed at least one purchase on desktop app
Unique website conversionsunique_action_offsite_conversionThe estimated number of people with offsite conversions
Unique website engagementsunique_action_offsite_engagementThe estimated number of people with offsite engagements
Unique mobile app achievements unlockedunique_action_app_custom_event.fb_mobile_achievement_unlocked
Unique mobile app actionsunique_action_app_custom_event
Unique mobile app adds of payment infounique_action_app_custom_event.fb_mobile_add_payment_info
Unique mobile app adds to cartunique_action_app_custom_event.fb_mobile_add_to_cart
Unique mobile app adds to wishlistunique_action_app_custom_event.fb_mobile_add_to_wishlist
Unique mobile app registrations completedunique_action_app_custom_event.fb_mobile_complete_registration
Unique mobile app checkouts initiatedunique_action_app_custom_event.fb_mobile_initiated_checkout
Unique mobile app content viewsunique_action_app_custom_event.fb_mobile_content_view
Unique mobile app credits spentunique_action_app_custom_event.fb_mobile_spent_credits
Unique mobile app installsunique_action_mobile_app_install
Unique mobile app levels completedunique_action_app_custom_event.fb_mobile_level_achieved
Unique mobile app purchasesunique_action_app_custom_event.fb_mobile_purchase
Unique mobile app ratings submittedunique_action_app_custom_event.fb_mobile_rate
Unique mobile app registrations completedunique_action_app_custom_event.fb_mobile_complete_registration
Unique mobile app searchesunique_action_app_custom_event.fb_mobile_search
Unique mobile app sessionsunique_action_app_custom_event.fb_mobile_activate_app
Unique mobile app tutorials completedunique_action_app_custom_event.fb_mobile_tutorial_completion
Unique mobile app retentionsunique_action_mobile_app_retentionThe estimated number of people who performed mobile app retention
Unique mobile app ROASunique_action_mobile_app_roasThe estimated number of people who generated mobile app purchase ROAS
Other unique mobile app actionsunique_action_app_custom_event.other
Unique web app eventsunique_action_onsite_web_app_eventThe estimated number of people who engaged on web app
Unique web app adds to cartunique_action_onsite_web_app_add_to_cartThe estimated number of people who added items to their cart on web app
Unique web app content viewsunique_action_onsite_web_app_view_contentThe estimated number of people who viewed content on web app
Unique web app purchasesunique_action_onsite_web_app_purchaseThe estimated number of people who completed at least one purchase on web app
Unique web adds to cartunique_action_onsite_web_add_to_cartThe estimated number of people who added items to their cart on web
Unique web content viewsunique_action_onsite_web_view_contentThe estimated number of people who viewed content on web
Unique web purchasesunique_action_onsite_web_purchaseThe estimated number of people who completed at least one purchase on web
Unique Omni app installsunique_action_omni_app_installThe estimated number of people who completed app installs across all channels
Unique Omni purchasesunique_action_omni_purchaseThe estimated number of people who completed at least one purchase across all channels
Unique Omni adds to cartunique_action_omni_add_to_cartThe estimated number of people who added items to their cart across all channels
Unique Omni completed registrationsunique_action_omni_complete_registrationThe estimated number of people who completed registration across all channels
Unique Omni content viewsunique_action_omni_view_contentThe estimated number of people who viewed content across all channels
Unique Omni searchesunique_action_omni_searchThe estimated number of people who searched across all channels
Unique Omni initiated checkoutsunique_action_omni_initiated_checkoutThe estimated number of people who initiated checkout across all channels
Unique Omni achievement unlocksunique_action_omni_achievement_unlockedThe estimated number of people who unlocked achievement across all channels
Unique Omni app activationsunique_action_omni_activate_appThe estimated number of people who activated app across all channels
Unique Omni level completedunique_action_omni_level_achievedThe estimated number of people who completed level across all channels
Unique Omni ratesunique_action_omni_rateThe estimated number of people who rated across all channels
Unique Omni credit spendsunique_action_omni_spend_creditsThe estimated number of people who spent credits across all channels
Unique Omni completed tutorialsunique_action_omni_tutorial_completionThe estimated number of people who completed tutorials across all channels
Unique Omni custom actionsunique_action_omni_customThe estimated number of people who performed custom actions across all channels
UNIQUE APP ACTIONS COSTCost per unique game playcost_per_unique_game_play
Cost per unique mobile app actioncost_per_unique_mobile_app_action
Cost per unique desktop app engagementcost_per_unique_desktop_app_engagement
Cost per unique desktop app installcost_per_unique_desktop_app_install
Cost per unique desktop app story engagementcost_per_unique_desktop_app_story_engagement
Cost per unique desktop app usecost_per_unique_desktop_app_use
Cost per unique credit spend actioncost_per_unique_credit_spend_action
Cost per unique mobile app achievement unlockedcost_per_unique_mobile_app_achievement_unlocked
Cost per unique mobile app add to basketcost_per_unique_mobile_app_add_to_basket
Cost per unique mobile app add to wishlistcost_per_unique_mobile_app_add_to_wishlist
Cost per unique mobile app checkout initiatedcost_per_unique_mobile_app_checkout_initiated
Cost per unique mobile app content viewcost_per_unique_mobile_app_content_view
Cost per unique mobile app credit spentcost_per_unique_mobile_app_credit_spent
Cost per unique mobile app installcost_per_unique_mobile_app_install
Cost per unique mobile app level completedcost_per_unique_mobile_app_level_completed
Cost per unique mobile app payment info addcost_per_unique_mobile_app_payment_info_add
Cost per unique mobile app purchasecost_per_unique_mobile_app_purchase
Cost per unique mobile app rating submittedcost_per_unique_mobile_app_rating_submitted
Cost per unique mobile app registration completedcost_per_unique_mobile_app_registration_completed
Cost per unique mobile app searchcost_per_unique_mobile_app_search
Cost per unique mobile app sessioncost_per_unique_mobile_app_session
Cost per unique mobile app tutorial completedcost_per_unique_mobile_app_tutorial_completed
Cost per other unique mobile app actioncost_per_other_unique_mobile_app_action
APP CONVERSION VALUEMobile app credits spent conversion valueaction_value_app_custom_event.fb_mobile_spent_credits
Mobile app purchases conversion valueaction_value_app_custom_event.fb_mobile_purchase
Mobile app checkouts conversion valueaction_value_app_custom_event.fb_mobile_initiated_checkout
Credits spent conversion valueaction_value.credit_spent
CONVERSIONS BY CONVERSION WINDOWConversions within 1 day of viewactions_1d_view
Conversions within 7 days of viewactions_7d_view
Conversions within 28 days of viewactions_28d_view
Conversions within 1 day of clickactions_1d_click
Conversions within 7 days of clickactions_7d_click
Conversions within 28 days of clickactions_28d_click
Unique conversions within 1 day of viewunique_actions_1d_view
Unique conversions within 7 days of viewunique_actions_7d_view
Unique conversions within 28 days of viewunique_actions_28d_view
Unique conversions within 1 day of clickunique_actions_1d_click
Unique conversions within 7 days of clickunique_actions_7d_click
Unique conversions within 28 days of clickunique_actions_28d_click
Conversion value within 1 day of viewaction_values_1d_view
Conversion value within 7 days of viewaction_values_7d_view
Conversion value within 28 days of viewaction_values_28d_view
Conversion value within 1 day of clickaction_values_1d_click
Conversion value within 7 days of clickaction_values_7d_click
Conversion value within 28 days of clickaction_values_28d_click
ON FACEBOOKOn-Facebook purchaseson_facebook_purchases
On-Facebook workflow completionon_facebook_workflow_completion
Leads (form)action_leadgen.other
Unique leads (form)unique_action_leadgen.other
ON FACEBOOK COSTCost per on-Facebook purchasecost_per_on_facebook_purchase
Cost per workflow completion on Facebookcost_per_on_facebook_workflow_completion
Cost per lead (form)cost_per_lead_form
ON FACEBOOK CONVERSION VALUEConversion value of purchase on Facebookon_facebook_purchase_conversion_value
Conversion value of workflow completion on Facebookon_facebook_workflow_completion_conversion_value
STORE VISITSCost per store visitcost_per_store_visit
Store visits point estimatestore_visits_point_estimate
Store visits high estimatestore_visits_high_estimate
Store visits low estimatestore_visits_low_estimate
OTHERDeeplink clicksdeeplink_clicks
App store clicksapp_store_clicks
Call-to-action clicks (deprecated)call_to_action_clicksThe number of times people clicked the call-to-action button on your ad.
Inline link clicksinline_link_clicksThe number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.
Unique inline link clicksunique_inline_link_clicksThe number of people who performed an inline link click.
Inline post engagementinline_post_engagementThe total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window.
Card viewscard_views
OFFLINEOffline leadsoffline_conversions_leads
Offline purchasesoffline_conversion_purchase
Offline other conversionsoffline_other_conversion
Offline adds of payment infooffline_conversion_add_payment_info
Offline adds to cartoffline_conversion_add_to_cart
Offline adds to wishlistoffline_conversion_add_to_wishlist
Offline registrations completedoffline_conversion_complete_registration
Offline checkouts initiatedoffline_conversion_initiate_checkout
Offline searchesoffline_conversion_search
Offline content viewsoffline_conversion_view_content
OFFLINE CONVERSION VALUEOffline adds of payment info conversion valueoffline_conversion_add_payment_info_action_value
Offline adds to cart conversion valueoffline_conversion_add_to_cart_action_value
Offline adds to wishlist conversion valueoffline_conversion_add_to_wishlist_action_value
Offline registrations completed conversion valueoffline_conversion_complete_registration_action_value
Offline checkouts initiated conversion valueoffline_conversion_initiate_checkout_action_value
Offline leads conversion valueoffline_conversion_lead_action_value
Offline other conversion valueoffline_conversion_other_action_value
Offline purchases conversion valueoffline_conversion_purchase_action_value
Offline searches conversion valueoffline_conversion_search_action_value
Offline content views conversion valueoffline_conversion_view_content_action_value
OMNI CONVERSION VALUEPurchase conversion valuepurchase_conversion_valueThe combined conversion value from all sources
DEPRECATEDWebsite adds to cart (conversion tracking pixel) (deprecated)offsite_conversion.add_to_cartPlease note that this field will be removed on 2019-05-13.
Mobile app actions (deprecated)app_custom_eventPlease note that this field will be removed on 2019-05-13.
Website key page views (conversion tracking pixel) (deprecated)offsite_conversion.key_page_viewPlease note that this field will be removed on 2019-05-13.
Website leads (conversion tracking pixel) (deprecated)offsite_conversion.leadPlease note that this field will be removed on 2019-05-13.
Other website conversions (deprecated)offsite_conversion.otherPlease note that this field will be removed on 2019-05-13.
Website registrations (conversion tracking pixel) (deprecated)offsite_conversion.registrationPlease note that this field will be removed on 2019-05-13.
Cost per website add to cart (conversion tracking pixel) (deprecated)cost_per_offsite_conversion_add_to_cartPlease note that this field will be removed on 2019-05-13.
Website checkouts initiated (conversion tracking pixel) (deprecated)offsite_conversion.checkoutPlease note that this field will be removed on 2019-05-13.
Cost per website key page view (conversion tracking pixel) (deprecated)cost_per_offsite_conversion_key_page_viewPlease note that this field will be removed on 2019-05-13.
Cost per website lead (conversion tracking pixel) (deprecated)cost_per_offsite_conversion_leadPlease note that this field will be removed on 2019-05-13.
Cost per other website conversion (deprecated)cost_per_offsite_conversion_otherPlease note that this field will be removed on 2019-05-13.
Cost per website registration (conversion tracking pixel) (deprecated)cost_per_offsite_conversion_registrationPlease note that this field will be removed on 2019-05-13.
Cost per website checkout initiated (conversion tracking pixel) (deprecated)cost_per_offsite_conversion_checkoutPlease note that this field will be removed on 2019-05-13.
Cost per mobile app action (deprecated)cost_per_mobile_app_actionPlease note that this field will be removed on 2019-05-13.
Messaging repliesmessaging_repliesPlease note that this field will be removed on 2019-08-08.