Metric list for Google AdWords

FieldCode
 
BASIC
ImpressionsImpressions
ClicksClicks
CostCost
CTRCTR_perc
Bounce rate (%)BounceRate_perc
Average pageviewsAveragePageviews
Average time on site (sec)AverageTimeOnSite
CPCCPC
CPMCPM
Average positionAverageposition
BudgetBudget
Daily budgetDailyBudget
Unique cookiesImpressionReach
InteractionsInteractions
Interaction rateInteractionRate_perc
Cost per interactionCostPerInteraction
EngagementsEngagements
Engagement rateEngagementRate_perc
 
ACTIVE VIEW
Viewable impressionsActiveViewImpressions
Viewable CTRviewableCTR_perc
Viewable CPMviewableCPM
 
ORGANIC
Organic average positionOrganicAveragePosition
Organic clicksOrganicClicks
Organic clicks per queryOrganicClicksPerQuery
Organic impressionsOrganicImpressions
Organic impressions per queryOrganicImpressionsPerQuery
Organic queriesOrganicQueries
 
AD & ORGANIC COMBINED
Combined clicksCombinedAdsOrganicClicks
Combined queriesCombinedAdsOrganicQueries
Combined clicks per queryCombinedAdsOrganicClicksPerQuery
 
CONVERSIONS
ConversionsConversionsmanyperclick
Conversion rate %ConversionRateManyPerClick_perc
Cost per conversionCostPerConversionManyPerClick
Value per conversionValuePerConvManyPerClick
Conversion valueTotalconversionvalue
Return on ad spend (ROAS)ROAS
View-through conversionsViewthroughconversions
Click assisted conversionsClickAssistedConversions
Click assisted conversion valueClickAssistedConversionValue
Impression assisted conversionsImpressionAssistedConversions
Impression assisted conversion valueImpressionAssistedConversionValue
All conversionsEstimatedTotalConversions
All conversion valueEstimatedTotalConversionValue
Cross-device conversionsEstimatedCrossDeviceConversions
 
VIDEO
Video impressionsVideoImpressions
Video viewsVideoViews
Video watch rate (%)VideoViewRate_perc
Watch 25% rateVideoQuartile25Rate_perc
Watch 50% rateVideoQuartile50Rate_perc
Watch 75% rateVideoQuartile75Rate_perc
Watch 100% rateVideoQuartile100Rate_perc
Watch 25% viewsVideoQuartile25Views
Watch 50% viewsVideoQuartile50Views
Watch 75% viewsVideoQuartile75Views
Watch 100% viewsVideoQuartile100Views
 
CALLS
Call impressionsOfflineInteractionImpressions
CallsCalls
Call rate (%)CallRate_perc
 
GMAIL
Gmail forwardsGmailForwards
Gmail savesGmailSaves
Gmail secondary clicksGmailSecondaryClicks
 
IMPRESSION SHARE
Search impression shareSearchImpressionShare
Search exact match impression shareSearchExactMatchImpressionShare
Lost search IS due to budgetSearchBudgetLostImpressionShare
Lost search IS due to rankSearchRankLostImpressionShare
Content impression shareContentImpressionShare
Lost content IS due to budgetContentBudgetLostImpressionShare
Lost content IS due to rankContentRankLostImpressionShare
Available impressionsAvailableImpressions
Lost impressionsLostImpressions
Lost impressions due to budgetLostImpressionsDueToBudget
Lost impressions due to rankLostImpressionsDueToRank
 
OTHER
Free clicksFreeclicks
Free click rate %ConversionRate_perc
Invalid clicksInvalidclicks
 
DEPRECATED - DON'T USE
Converted clicks (deprecated)Conversions
Click conversion rate % (deprecated)ConversionRate_perc
Cost per converted click (deprecated)CostPerConversion
Value per converted click (deprecated)ValuePerConv