Dimension list for Google Ads

CategoryFieldCodeDescription
TIMEYearYear
QuarteryearQuarter
Year & monthYearmonth
Year & week (Mon-Sun)Yearweek
Year & week (Sun-Sat)Yearweeksunsat
MonthMonth
Month nameMonthname
Week (Mon-Sun)Week
Week (Mon-Sun, dates)yearweekiso_daterange
Day of monthdayOfMonth
Day of weekDayofweekWithNum
DateDate
HourHour
ACCOUNTAccount nameAccountname
Account IDprofileid
Company nameClientcompanyname
Currency codeCurrencycode
Time zoneTimezone
NETWORKNetworkNetwork
Network (with search partners)Networkwithsearchpartners
CAMPAIGNCampaign nameCampaignname
Campaign IDCampaignIDThe ID of the Campaign.
Campaign statusCampaignstatus
Serving statusCampaignServingStatus
Advertising channel typeAdvertisingChannelType
Advertising channel sub-typeAdvertisingChannelSubType
Start dateStartDate
End dateEndDate
Bidding strategyBiddingstrategy
Bidding strategy IDBiddingstrategyIDThe ID of the BiddingStrategyConfiguration.
Bidding strategy sourceBiddingstrategySource
Bidding strategy typeBiddingstrategyType
Bid modifierBidModifierThe bid modifier. To filter by this field, use values greater than 0 and less than or equal to 1.
Desktop bid modifierCampaignDesktopBidModifierDesktop bid modifier override at the campaign level.
Mobile bid modifierCampaignMobileBidModifierMobile bid modifier of the campaign. To filter by this field, use values greater than 0 and less than or equal to 1.
Tablet bid modifierCampaignTabletBidModifier
Enhanced CPC enabledEnhancedCPCenabled
BUDGETBudget nameBudgetName
Budget IDBudgetIDThe ID of the Budget.
Budget statusBudgetStatus
Budget periodBudgetPeriodPeriod over which to spend the budget.
Budget delivery methodBudgetDeliveryMethodBudget delivery method. Determines the rate at which the budget is spent.
Is shared budgetIsBudgetExplicitlyShared
Number of associated campaignsBudgetReferenceCount
Budget-campaign association statusBudgetCampaignAssociationStatus
AD GROUPAd group nameAdgroupnameThe name of the AdGroup.
Ad group IDAdgroupIDThe ID of the AdGroup.
Ad group typeAdGroupType
Ad group statusAdgroupstatus
Enhanced CPC enabledEnhancedCPCenabled
Max CPAMaxCPA
Max CPA (1-per-click)MaxCPA1perclick
Max CPC (micro)MaxCPC
Max CPC (currency)MaxCPCCurrency
Max CPMMaxCPM
Desktop bid modifierAdGroupDesktopBidModifierDesktop bid modifier override at the ad group level.
Mobile bid modifierAdGroupMobileBidModifierMobile bid modifier override at ad group level.
Tablet bid modifierAdGroupTabletBidModifier
ADHeadlineHeadline
Headline part 1HeadlinePart1The first part of an expanded text ad headline.
Headline part 2HeadlinePart2The second part of an expanded text ad headline.
Headline part 3HeadlinePart3The third part of an expanded text ad headline.
Long headlineLongHeadlineThe long format of the headline in a responsive display ad.
Short headlineShortHeadlineThe short format of the headline in a responsive display ad.
Path 1Path1The text that appears in the ad with the displayed URL for an expanded text ad.
Path 2Path2In addition to "Path1", more text that appears in the ad with the displayed URL for an expanded text ad.
DescriptionDescriptionThe descriptive text of an expanded text ad or responsive display ad.
Description 1Description1Line 1 description of the Ad.
Description 2Description2Line 2 description of the Ad.
Expanded text ad description 2TextAdDescription2The description 2 of the expanded text ad.
Ad IDAdIDThe ID of the Ad. This field may contain IDs of ads that are not supported in the report request's API version.
Ad typeAdtype
Ad statusAdstatus
Ad approval statusAdapprovalstatus
Destination URLDestinationURLDestination URL of the ad.
SlotSlot
Final URLfinalURLFinal URL of the impressions.
Display URLDisplayURL
Final mobile URLFinalMobileUrlsList of final mobile URLs of the main object of this row.
Tracking URL templateTrackingUrlTemplateTracking template of the main object of this row.
Custom URL parametersCustomUrlParameters
Image ad nameImageadname
Image ad URLImageadURL
Image heightImageCreativeImageHeightThe height of the image ad. For other ad types, this will have no values.
Image widthImageCreativeImageWidthThe width of the image ad. For other ad types, this will have no values.
Creative destination URLCreativedestinationURLDestination URL of the ad.
Device preferenceDevicePreference
AutomatedAutomatedIndicates if this ad is automatically created by Google Ads.
AD EXTENSIONExtension typePlaceholderTypePlaceholder type indicating the type of extension.
Attribute valuesAttributeValuesThe FeedItem's attribute values.
Action targetisSelfAction
Extension statusItemStatus
Feed IDFeedIDThe Feed ID.
Feed item IDFeedItemIDThe FeedItem ID.
KEYWORDKeyword textKeyword
Match typeMatchtype
Keyword IDKeywordIDThe ID of the Keyword that triggered the ad.
Keyword statusKeywordstatus
Keyword destination URLKeyworddestinationURL
Quality scoreQualityscore
Creative quality scoreCreativeQualityScore
Post-click quality scorePostClickQualityScore
Search predicted CTRSearchPredictedCtr
First page CPCFirstpageCPCEstimate of the CPC bid required in order to show your ad on the first page of search results.
Top of page CPCTopOfPageCpc
First position CPCFirstPositionCpcEstimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results.
Estimated added clicks per week at first position CPCEstimatedAddClicksAtFirstPositionCpc
Estimated added cost per week at first position CPCEstimatedAddCostAtFirstPositionCpc
Is negativeIsnegative
Max CPCMaxCPC
Max CPMMaxCPM
Preferred positionPreferredposition
Lowest positionLowestposition
Matched search termSearchterm
Query targeting statusQueryTargetingStatusIndicates whether the search term is currently one of your targeted or excluded keywords.
ORGANICSearch result typeSerpType
PLACEMENTPlacement URLPlacementURL
DomainDomainThe domain of the URL (placement) where the impression was shown.
TopicTopic
ExclusionExclusion
Quality scoreQualityscore_placement
Is negativeIsnegative
First page CPCFirstpageCPCEstimate of the CPC bid required in order to show your ad on the first page of search results.
Placement statusPlacementstatus
Placement destination URLPlacementdestinationURL
Max CPCMaxCPC
Max CPMMaxCPM
Preferred positionPreferredposition
LABELSCampaign labelscampaignlabels
Ad group labelsadgrouplabels
Ad labelsadlabels
Keyword labelskeywordlabels
Labels (level determined automatically)LabelsList of label names for the main object of this row.
CLICKClick typeClicktype
Google Click ID (GCLID)GclId
Google results page #pagePage number in search results where the ad was shown.
CONVERSIONSConversion categoryConversionCategoryA category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned.
Conversion typeConversionTypeNameThe name of the conversion type. Prevents zero-conversion rows from being returned.
Conversion tracker IDConversionTrackerIDID of the conversion tracker.
External conversion sourceExternalConversionSource
VIDEOVideo titleVideoTitleThe video title.
Link to videoVideoURL
Video IDVideoIDThe video ID.
Link to channelVideoChannelURL
Channel IDVideoChannelIDThe video channel ID.
Video durationVideoDurationThe duration of the video in milliseconds.
CALLSCall statusCallStatus
Call sourceCallSource
Call typeCallType
Call durationCallDuration
Caller country codeCallerCountryCallingCodeCountry code of the caller.
Caller area codeCallerNationalDesignatedCodeArea code of the caller.
Call start timeCallStartTimeThe start date and time of the call.
Call end timeCallEndTimeThe end date and time of the call.
REMARKETINGAudienceAudience
Audience IDAudienceID
Audience statusAudienceStatus
SHOPPING CAMPAIGNSBrandBrandThe ProductBrand value of the product.
Store IDStoreIdStore ID of the product.
Offer IDOfferIdOffer/item ID of the product.
Merchant IDMerchantIdID of the Google Merchant Center account associated with the products being advertised.
Category (1st level)CategoryL1
Category (2nd level)CategoryL2
Category (3rd level)CategoryL3
Category (4th level)CategoryL4
Category (5th level)CategoryL5
Product titleProductTitle
Product type (1st level)ProductTypeL1
Product type (2nd level)ProductTypeL2
Product type (3rd level)ProductTypeL3
Product type (4th level)ProductTypeL4
Product type (5th level)ProductTypeL5
Product conditionProductCondition
Custom label 0CustomAttribute0The ProductCustomAttribute level 0 value of the product.
Custom label 1CustomAttribute1The ProductCustomAttribute level 1 value of the product.
Custom label 2CustomAttribute2The ProductCustomAttribute level 2 value of the product.
Custom label 3CustomAttribute3The ProductCustomAttribute level 3 value of the product.
Custom label 4CustomAttribute4The ProductCustomAttribute level 4 value of the product.
LanguageLanguage
VISITORAgeAge
GenderGender
DeviceDevice
LOCATIONLocation typeLocationType
CityCity
Metro areaMetroarea
RegionRegion
CountryCountry
LANDING PAGEMobile speed scoreSpeedScore