Metric list for Bing Ads

FieldCode
 
BASIC
ImpressionsImpressions
ClicksClicks
CostSpend
CTRCTR_perc
CPCCPC
CPMCPM
Average positionAveragePosition
BudgetBudget
Impression shareImpressionSharePercent
Impression share lost to budgetImpressionLostToBudgetPercent
Impression share lost to rankImpressionLostToRankPercent
Available impressionsAvailableImpressions
 
CONVERSIONS
ConversionsConversions
Conversion rate (%)ConversionRate_perc
Cost per conversionCostPerConversion
RevenueRevenue
Revenue per conversionRevenuePerConversion
Revenue minus costRevenueMinusSpend
Return on ad spend (ROAS)ROAS
Goal funnel conversion rate (%)FunnelConversionRate
Goal step 1 countStep1Count
Goal step 2 countStep2Count
Goal step 3 countStep3Count
Goal step 4 countStep4Count
Goal step 5 countStep5Count
 
SITE TRACKING
Bounce rateBounceRate
Avg. pages per visitAveragePagesPerVisit
Avg. duration per visitAverageDurationPerVisit
 
LOW QUALITY TRAFFIC
Low quality impressionsLowQualityImpressions
Low quality clicksLowQualityClicks
Low quality conversionsLowQualityConversions
Low quality impressions %LowQualityImpressionsPerc
Low quality clicks %LowQualityClicksPerc
Low quality conversion rate (%)LowQualityConversionRate_perc
 
RICH ADS
Component clicksComponentClicks
Component non-billable clicksComponentNonBillableClicks
Component total clicksComponentTotalClicks
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