Metric list for Bing Ads

FieldCode
Visitor area codeAreaCode
 
BASIC
ImpressionsImpressions
ClicksClicks
Total ad extension clicksAdExtensionTotalClicks
CostSpend
CTR (%)Ctr
Expected CTR (%)ExpectedCtr
Historic expected CTR average (%)HistoricExpectedCtr
CPCCpc
CPMCpm
Average positionAveragePosition
Ad relevanceAdRelevance
Historic ad relevance averageHistoricAdRelevance
Quality scoreQualityScore
Historic quality score averageHistoricQualityScore
Quality impactQualityImpact
BudgetBudget
Impression sharesImpressionShares
Impression share (%)ImpressionSharePercent
Impressions lost to budgetImpressionsLostToBudget
Impressions lost to budget (%)ImpressionLostToBudgetPercent
Impressions lost to rankImpressionsLostToRank
Impressions lost to rank (%)ImpressionLostToRankPercent
Impressions lost to bidImpressionsLostToBid
Impressions lost to bid (%)ImpressionLostToBidPercent
Impressions lost to ad relevanceImpressionsLostToAdRelevance
Impressions lost to ad relevance (%)ImpressionLostToAdRelevancePercent
Impression lost to expected CTRImpressionsLostToExpectedCtr
Impressions lost to expected CTR (%)ImpressionLostToExpectedCtrPercent
Click share %ClickSharePercent
Available impressionsAvailableImpressions
 
BUDGET
Average budget spent per dayDailySpend
Average budget spent per monthMonthlyBudget
Amount of budget spent for the monthMonthToDateSpend
 
AUDIENCE
Audience bid adjustment (%)BidAdjustment
 
CONVERSIONS
ConversionsConversions
Conversion rateConversionRate
Cost per conversionCostPerConversion
Assists from other adsAssists
Cost per assistCostPerAssist
RevenueRevenue
Revenue per conversionRevenuePerConversion
Revenue minus costRevenueMinusSpend
Return on ad spend (ROAS)ROAS
Revenue per assistRevenuePerAssist
 
CALL TRACKING
Phone impressionsPhoneImpressions
Phone callsPhoneCalls
Manual callsManualCalls
Click callsClickCalls
Phone through rate (%)Ptr
Average cost per phone call (%)AverageCpp
Start time of the callCallStartTime
End time of the callCallEndTime
Duration of forwarded call from a call ad extensionCallDuration
Call area codeCallAreaCode
 
SHOPPING CAMPAIGNS
PricePrice
Benchmark CTRBenchmarkCtr
Benchmark bidBenchmarkBid
 
LOW QUALITY TRAFFIC
Low quality impressionsLowQualityImpressions
Low quality clicksLowQualityClicks
Low quality general clicksLowQualityGeneralClicks
Low quality sophisticated clicksLowQualitySophisticatedClicks
Low quality conversionsLowQualityConversions
Low quality impressions %LowQualityImpressionsPerc
Low quality clicks %LowQualityClicksPerc
Low quality conversion rateLowQualityConversionRate