Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.

Performance Marketing Analytics, Tools and Platforms

How to use AI in your marketing strategies

Many marketers spend countless hours wrangling data, reporting on multiple channels, and responding to fast-changing trends. Artificial Intelligence (AI) lightens that load by automating repetitive tasks and sifting through data at scale, freeing you to focus on the strategic, creative work that moves the needle. ...

10-MINUTE READ | By Outi Karppanen

News and product updates, Data Integration

Supermetrics for LinkedIn Conversions API: Solving B2B ad tracking and measurement in a privacy-first world

With increasing privacy and third-party cookies declining, 57% of marketers expect less effective targeted advertising and marketing measurement across channels. In this article, we’ll focus on B2B applications and discuss how you can use Supermetrics for LinkedIn Conversions API to improve marketing. ...

3-MINUTE READ | By Jessica Wei

Data Management

Data privacy for marketers: How to protect your and your customer's data

With great power comes great responsibility. When you collect and manage data, it's essential to do so with care—because mishandling it puts your customers' sensitive information at risk. ...

6-MINUTE READ | By EE Turunen

Social media

The social media reporting guide

The goal of social media reporting is to understand your performance, monitor trends, and use those insights to grow your account. Additionally, it helps you prove the impact of your work on business success and build trust with the leadership team, who may underestimate the power of social media. ...

10-MINUTE READ | By Kristina Knut

Marketing Analytics

Marketing data: Types, benefits, and solutions

Marketing teams are using 230% more data compared to 2020. While it can be a good sign that marketers have become data-savvy and incorporated data in their day-to-day tasks, the reality shows that 56% don’t even have enough time to analyze and act on this massive amount of data generated from different campaigns. ...

12-MINUTE READ | By Anna Shutko

Marketing Analytics

Key marketing metrics every agency should measure

Which metrics actually matter for your bottom line? How do you ensure your hours, budgets, and clients all line up profitably—without drowning in spreadsheet chaos? These and many more questions can come up when marketing agencies handle everything from branding campaigns to paid ads to CRM integrations. ...

8-MINUTE READ | By Outi Karppanen

Marketing Analytics

Personalized marketing in a cookieless era: Proven tactics and strategies

Your audience doesn’t hate ads. They hate irrelevant and spammy ads. Imagine seeing the same T-shirt on every social media after you’ve already made a purchase. Or seeing ads for things that you don’t care about over and over again. ...

8-MINUTE READ | By Outi Karppanen

Marketing Analytics, Performance Marketing Analytics

What is marketing intelligence?

As a marketer, how do you ensure that every decision you make is backed by actionable insight rather than guesswork or outdated information? This is where marketing intelligence comes in. ...

7-MINUTE READ | By Aleksander Cardwell

Performance Marketing Analytics

Campaign monitoring guide: metrics, tools, and best practices

To stay on top of your campaigns, you must juggle multiple channels, interpret diverse key performance indicators, and quickly pivot when results aren’t meeting expectations. ...

5-MINUTE READ | By Nitin Patkar

Marketing measurement

How to market with empathy 101: building deeper customer connections

You’ve probably spent countless hours brainstorming campaigns, perfecting your brand message, and digging into analytics—all to better connect with your audience. Still, the connection is not quite there yet. Why? ...

6-MINUTE READ | By Edward Ford

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