Here's what we found when we dug into how 6000 companies actually use their data: teams are pulling 230% more data than they did in 2020. But most barely glance at it, let alone turn it into anything useful. ...
5-MINUTE READ | By Outi Karppanen
Supermetrics Blog
Learn (almost) everything you need to know about marketing reporting and analytics.
Supermetrics is introducing the first Marketing Intelligence Agent on the platform, allowing marketers to explore marketing performance by asking natural language questions. ...
4-MINUTE READ | By Matt Simmonds
October’s update includes a dashboard management update, the release of a brand new feature, Data Explorer, new events, and content.
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By Aurora Aalto
As a Solution Partner Success Manager, I’ve worked with many clients facing this same challenge, and here’s how I recommend using Supermetrics to turn scattered ecommerce data into clear proof of what drives sales. ...
8-MINUTE READ | By Anna Shutko
AI-ready data isn't about perfection or volume. AI-ready data is about building trust through accuracy, completeness, validity, and freshness. If there's one thing you can take away from this article, it’s: Don't let perfect stop progress.
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12-MINUTE READ | By Outi Karppanen
We’ve assembled 14 Power BI marketing dashboard examples explicitly built for marketers, covering paid media, SEO, ecommerce, social media, and executive reporting. Use these examples as inspiration, or copy the templates directly to save time.
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5-MINUTE READ | By Serena Chan
Introducing Build on Supermetrics, a set of APIs that let you build, white-label, and scale your own data products without wasting months maintaining fragile integrations. ...
5-MINUTE READ | By Jonathan Butler & Joy Huynh
In this article, we’ll compare popular platforms, Whatagraph with Supermetrics, to help you decide which one is right for your agency or marketing team. ...
15-MINUTE READ | By Joy Huynh & Sonja Kukkula
We're excited to announce a strategic global partnership with Monks, a renowned global powerhouse in digital transformation, marketing, and creative services. ...
4-MINUTE READ | By Laura Caicedo
This guide covers dashboard planning, KPI selection, tool comparison, data pipeline automation, and best practices in visual storytelling for marketers. ...
8-MINUTE READ | By Kathy Murillo
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