Putting Marketing Data Into Action through Reverse-ETL with Supermetrics, Google, and Hightouch

Already use or thinking about using Google BigQuery to centralize, store, and analyze marketing data? Join us, Google, and Hightouch as we discuss the next step after data analytics—data activation—and how you can put data into action.
Jun 1, 2022, 5 PM GMT

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Ready to turn BigQuery into a marketing insights machine?

There’s never been so much marketing data available. Without consolidating data in one single place, it’s impossible to understand your performance and make impactful business decisions.

However, doing data analytics alone isn’t enough. To make sure you’re not wasting data, you need to turn it into action. You need another piece of the puzzle—data activation.

We’re teaming up with Google and Hightouch to show you how to close the loop and put marketing data into action through reverse-ETL.

Here’s what you’ll learn

The limitations of the current data stack that block data teams from making the most of their data

The benefits of using a marketing data warehouse

Important factors to consider when building an operational marketing data warehouse

How reverse-ETL powers data activation

What companies can achieve with data activation

How to build a modern data stack that enables data analytics and data activation

Hosted by

Henrik Warfvinge

Technical Leader of Artificial Intelligence,

Kashish Gupta

Co-CEO & Co-Founder,

Evan Kaeding

Senior Sales Engineer and Product Evangelist,

Turn your marketing data into opportunity

We streamline your marketing data so you can focus on the insights.