INVESTMENT · 10-MINUTE READ · By Supermetrics on November 23 2017.

We are super excited to share that Supermetrics just received a €3.5M funding from OpenOcean venture capital fund, which will allow us to invest in expansion of our core product, develop new products and further grow our customer base.

Mikael Thuneberg, Supermetrics CEO is “proud of the rapid growth our exceptional team has pulled off,” and  “What’s more important, however, is what that growth means – the millions of hours of boring manual work we save marketers from every year. This new funding gives us additional resources to accelerate technology and product innovation, and to expand quickly and strategically into new markets”.

Patrik Backman, OpenOcean Managing Partner, explains the fund’s decision to invest in Supermetrics: “What really excited us was how such a simple-to-install, easy-to-use, and truly delicious product can help you effectively work with complicated data sets from many systems. We envision Supermetrics can scale to a user base numbering millions, and become the go-to product for all data retrieval in the business analytics market.”

“As a product, it has the potential to become the default choice in a very large and attractive market – much resembling the position we have seen MySQL and MariaDB now achieve in the database market,” he says.

At Supermetrics, our mission is to provide marketers around the world with easy access to all their marketing data on various platforms. Data dispersed across multiple marketing platforms can be time-consuming and difficult to collect, monitor, and analyze error-free. Our service simplifies the whole process by enabling the collection and transfer of online marketing data to any platform marketers choose, including Google Sheets, Google Data Studio, Excel, and more.

But we’re only getting started! With every new release, we’re removing the pain out of marketing reporting, making life easier for marketers across the globe. Our goal is to become the #1 data pipeline for transferring data from the systems where it is located (eg. ad networks) into the tools where companies want to analyze and report on that data. We are very excited about opportunities this funding gives us and can’t wait to share our upcoming product launches and feature releases with you.

We would like to take a moment to thank all of our customers and partners who helped us get so far and keep supporting us along the way. A special thank-you goes out to all of our teammates, friends, families, community members and supporters. We truly couldn’t have done this without all of your help, so a big thank you goes out to all of you!

With many exciting challenges ahead, we are expanding our team to make our software even better. This will include integrations with other tools that companies want to use for their reporting, as well as developing a new product for Excel and expansion to various business intelligence tools like Tableau.

Excited about our future challenges? Then join our team! We are constantly on the lookout for top talents to join our team of superheroes. Apply today and become a part of history in the making!



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