The data you need to measure B2B growth with Ole Dallerup

From your website and CRM, to paid platforms and social media, there is so much data available to marketers. But despite all this data, it’s still frickin’ hard to understand what drives revenue. That’s why in this episode, we caught up with Ole Dallerup, Founder and CTO of Dreamdata, to learn about measuring B2B growth.

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About the Marketing Analytics Show

Data. It’s everywhere, right? There’s so much across your entire marketing and sales stack that searching for a key insight can feel like looking for a needle in a haystack.

At the same time, there’s growing pressure on marketers to become more “data-driven” and have the chops to work with numbers. In reality, you’re expected to use data to make better decisions that will grow your business.

But that’s not easy. And that’s exactly why we started this podcast.

Every two weeks, Supermetrics’ very own Anna Shutko will interview an expert dedicated to making you a more analytical marketer. From developing a data-informed mindset to using data to improve your marketing campaigns, this podcast will give you actionable advice you can steal for your business.

Anna on a bike

Hosted by

Anna Shutko

Anna Shutko

The Marketing Analytics Show is hosted by Anna Shutko, a Marketing Analytics Consultant at Supermetrics.

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