Supermetrics brings all your Yahoo Native Ads data into Google Sheets, Looker Studio, Excel, BigQuery, Snowflake, Redshift, Azure

Yahoo Native Ads Updates

Updates on the Yahoo Native Ads data source, including new metrics, dimensions, and other features.

September 2021


Data source name has been adjusted from Verizon Media Native Ads to Yahoo Native Ads as to align with Yahoo’s recent branding change.

Jan. 2021

2021-01-12 -

New metrics added:

  • Post click conversion value
  • Post view conversion value
  • Post impression conversion value

March 2020


Connector was renamed from Yahoo Gemini to Verizon Media Native Ads to reflect changes in branding.

April 2018


Connectors have been updated to now use the Yahoo Gemini API v3.

Support/fields added for "Upgraded URLs".