AdRoll Updates

Updates on the AdRoll data source, including new metrics, dimensions, and other features.

April 2020

2020-04-14 -

The following fields are set to sunset April 28th 2020 and now appear under "deprecated":

  • Segments
  • Platform targets
  • Placement targets

The following fields have been added:

  • Placement
  • Average order value

March 2020

2020-03-31 - 

Segments report type was fixed and re-introduced, so these field should be available now:

  • Segment EID
  • Segment name
  • Segment duration
  • Is active
  • Segment type
  • Segment tags
  • Conversion value
  • Segment currency
  • Is conversion segment

May 2019

2019-05-21 - new granular conversions support has exposed some new dimension fields to use:

  • Device
  • Time
  • Country
  • City
  • Cookie
  • Ad size

As well as one metric:

  • Attributed conversions

Sept. 2018


We have now added a new metric that will use the account's set currency. This converts the USD default that the AdRoll API provides using daily exchanges rates.

  • Cost (account currency)

Note that AdRoll may be using slightly different exchange rates internally so there may be some very minor discrepancies in the value, but they should be close.

The original cost field still exists and has been renamed:

  • Cost (USD)