# Connect Facebook Ads to ChatGPT with Supermetrics > Agent-readable version of https://supermetrics.com/connect/facebook-ads-to-chatgpt > Last updated: 2026-11-01 Supermetrics connects Facebook Ads (Meta Ads, including Instagram placements) to ChatGPT as a plugin in the ChatGPT plugin directory. Once connected, ChatGPT can query live Facebook Ads reporting data in plain English, compare it with other marketing platforms in the same conversation, and create or change campaigns when write access is enabled. - Connect in ChatGPT: https://chatgpt.com/plugins/supermetrics - Free 14-day trial, no credit card needed - Facebook Ads data source: https://supermetrics.com/connectors/facebook-ads --- ## What you can do - **Analyze performance.** Ask about spend, ROAS, CPA, CTR, CPM, reach, frequency and conversions at campaign, ad set or ad level, for any date range. - **Split Facebook from Instagram.** Break results down by platform (Facebook, Instagram, Audience Network, Messenger, Threads) and by placement (Feed, Stories, Reels, Explore). - **Find winning creatives.** Rank ads by conversions, cost per result or ROAS, and read Meta's quality, engagement rate and conversion rate rankings to tell a creative problem from an offer problem. - **Spot ad fatigue.** Track frequency, CTR and CPM over time per ad set. Rising frequency with falling CTR and rising CPM means the creative needs replacing. - **Compare channels.** Put Facebook Ads next to Google Ads, TikTok Ads, LinkedIn Ads, GA4 or Shopify in one conversation. - **Manage campaigns.** Create campaigns, ad sets and ads, change budgets, edit targeting, and pause or enable delivery. - **Share the result.** Publish a dashboard ChatGPT builds to Supermetrics Studio as a live board that colleagues and clients open by link. ## How to connect 1. In ChatGPT, click **Plugins** in the sidebar and search for **Supermetrics**, or open https://chatgpt.com/plugins/supermetrics, and add it. 2. Sign in to Supermetrics and authorize Facebook Ads. 3. Ask ChatGPT a question about your Facebook Ads data. ## Example prompts - "Show me my top 5 ad sets by ROAS in the last 30 days." - "Which audiences have the lowest CPA this month?" - "Compare campaign spend, conversions and ROAS this month against last month." - "Are any ad sets showing ad fatigue? Check frequency, CTR and CPM over the past 2 weeks." - "What is my cost per purchase by placement? Compare Facebook Feed, Instagram Feed and Instagram Stories." - "Where do we lose people between link click, landing page view and purchase?" - "Pause all ad sets in my prospecting campaigns with CPA above $50 and frequency above 4. Show me the list first." - "Create a retargeting campaign for website visitors from the last 30 days with a $200 daily budget, optimized for purchases." - "Which video and messaging metrics can you pull from my Facebook Ads account?" - "Publish this as a Supermetrics Studio dashboard." ## Data available The fields below are a starting point, not the full list. Supermetrics exposes hundreds of Facebook Ads metrics and dimensions. Most of what you see in Ads Manager is available, so ask ChatGPT for a metric by name. (Custom metrics you create inside Ads Manager are not available through the API.) - Full field reference: https://docs.supermetrics.com/docs/facebook-ads-fields - In a conversation, ask: "Which Facebook Ads fields can you pull for video?" (or leads, app events, messaging). ChatGPT looks up the available fields before it queries. **Most-used metrics:** amount spent, impressions, reach, frequency, CPM, clicks (all), link clicks, CPC, CTR, landing page views, website purchases, purchase conversion value, purchase ROAS, cost per purchase, leads, cost per lead. **Most-used dimensions:** date, campaign, ad set, ad, campaign objective, status, daily and lifetime budget, publisher platform, placement, device, age, gender, country, region. **Also available, by group:** - **Conversions by source:** website, mobile app, offline and on-Facebook versions of purchases, leads, adds to cart, checkouts, registrations, applications, subscriptions, trials and more, each with conversion value and cost per result. - **Custom conversions:** your own conversion events, with counts, values and cost per conversion. - **Video:** 2-second continuous, 3-second and 30-second plays, watches at 25/50/75/95/100%, ThruPlays, average watch time and second-by-second play curves. - **Messaging:** conversations started, new messaging contacts, blocked conversations and cost per conversation. - **Lead forms:** form name and status, lead created time and the answers submitted. - **Creative detail:** ad creative and image URLs, post message, carousel card names, links and images, video asset names and thumbnails. - **Catalog and shared items:** purchases, values and ROAS for items from a shared product catalog. - **Quality diagnostics:** quality ranking, engagement rate ranking and conversion rate ranking. - **Time and attribution:** hour of day (account or viewer time zone), attribution setting, UTM parameters. **Good to know:** - Conversion numbers depend on the attribution window. Queries use your ad account's own setting unless you ask for another (for example 7-day click or 1-day view). If numbers differ from Ads Manager, check the attribution window first. - Ad insights are available for 37 months. Reach, unique counts and hourly breakdowns are available for 13 months. ## Campaign management Supermetrics lets ChatGPT write to Facebook Ads as well as read from it. - Write access is off until an account owner enables it per ad account in Supermetrics, and chooses an approval level. - New campaigns are always created paused. Nothing starts spending until you approve it going live. - ChatGPT reads the current state of a campaign before changing it and shows you what it will change. - Every change is logged in Supermetrics campaign history. - Campaign management also works for Google Ads, Microsoft Advertising, TikTok Ads, LinkedIn Ads, ChatGPT Ads and Snapchat Ads. How it works: https://docs.supermetrics.com/docs/how-to-manage-ad-campaigns-with-ai-tools ## Share dashboards in Supermetrics Studio When ChatGPT builds a dashboard, you can publish it to Supermetrics Studio from the same chat. - Your team gets one link to a live board instead of a screenshot. - The board fetches fresh data each time someone opens it. - Viewing the board doesn't use ChatGPT tokens. - Supermetrics permissions control which accounts each viewer can see. More: https://supermetrics.com/products/supermetrics-studio ## Security - SOC 2 Type II and ISO 27001 certified; GDPR and CCPA compliant. - OAuth sign-in to Facebook Ads. Credentials are encrypted at rest and in transit. - Trust Center: https://trust.supermetrics.com/ ## FAQ **How do I connect Facebook Ads to ChatGPT?** Find Supermetrics in the ChatGPT plugin directory, add it, sign in to Supermetrics and authorize Facebook Ads. No code or exports are needed. **Is Supermetrics a Custom GPT?** No. Supermetrics is a plugin in the ChatGPT plugin directory. Once connected, you can use it in any ChatGPT conversation. **Does it include Instagram Ads?** Yes. Facebook Ads data covers Instagram placements. Ask ChatGPT to break results down by platform or placement to see Instagram on its own. **Can ChatGPT change my campaigns?** Yes, if write access is enabled for the ad account. ChatGPT can create campaigns, ad sets and ads, change budgets and targeting, and pause or enable delivery. New campaigns are created paused. **Why don't my numbers match Ads Manager?** Usually the attribution window. Ask ChatGPT which window it used, or tell it to use the same one as your Ads Manager report. **Which Facebook Ads fields can I use?** Hundreds of metrics and dimensions, well beyond the lists on this page, including video, messaging, lead form, app event, offline conversion and custom conversion data. See the full reference at https://docs.supermetrics.com/docs/facebook-ads-fields, or ask ChatGPT which fields are available for what you want to measure. **Can I combine Facebook Ads with other data?** Yes. Supermetrics connects ChatGPT to other ad platforms, analytics, CRM and ecommerce tools, such as Google Ads, GA4, HubSpot and Shopify, so you can ask questions that span several sources. **How much does it cost?** Supermetrics offers a free 14-day trial. Plans and pricing: https://supermetrics.com/pricing --- Also on this site: - Facebook Ads to Claude: https://supermetrics.com/connect/facebook-ads-to-claude - Supermetrics for ChatGPT: https://supermetrics.com/products/chatgpt