Supermetrics vs Google Analytics: Add-on feature comparison

In addition to Supermetrics for Google Docs, there’s another Google Sheets add-on that can be used to get data from Google Analytics, the official Google Analytics add-on published by Google. We decided to put together a feature comparison of the add-ons so you can more easily choose between them. Of course, it’s not very objective coming from us, but we’ve tried to to assess the add-ons fairly.

While the table below refers to the new GA add-on, it mostly also applies to the “GA magic script”.


Official Google Analytics add-on
Screen Shot 2014-05-13 at 10.59.13
Supermetrics for Google Docs
Screen Shot 2014-05-13 at 11.04.32

One Response to “Supermetrics vs Google Analytics: Add-on feature comparison”

  1. Louis

    Keep up the good work guys! Since you released this add-on I barely use Excel or Google Analytics’ interface anymore. This was a brilliant idea, too many tools try to query, store and display data. “Do one thing but do it well.”


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